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  • Brand Repositioning Strategies

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    Andreea Creatza
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    The document discusses strategies for repositioning brands, including keeping the same target market but changing the product, image, or both. It also mentions repositioning through tangible changes to the product itself or intangible changes to how the brand is perceived in the market. Repositioning can involve either maintaining or changing the target market.

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    The document discusses strategies for repositioning brands, including keeping the same target market but changing the product, image, or both. It also mentions repositioning through tangible changes to the product itself or intangible changes to how the brand is perceived in the market. Repositioning can involve either maintaining or changing the target market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views1 page

    Brand Repositioning Strategies

    Uploaded by

    Andreea Creatza
    The document discusses strategies for repositioning brands, including keeping the same target market but changing the product, image, or both. It also mentions repositioning through tangible changes to the product itself or intangible changes to how the brand is perceived in the market. Repositioning can involve either maintaining or changing the target market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Brand Repositioning Strategies

    PRODUCT
    Same TARGET MARKET Same Different

    IMAGE PRODUCT REPOSITIONING REPOSITIONING INTANGIBLE TANGIBLE REPOSITIONING REPOSITIONING

    Different

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