Professional Documents
Culture Documents
Online Marketer BootCamp Presentation On The Less Obvious Landing Page Optimisation Tips and Tricks
Online Marketer BootCamp Presentation On The Less Obvious Landing Page Optimisation Tips and Tricks
Boos-ng
ROI
August
2011
Datalicious
Pty
Ltd
3
August 2011
August 2011
August 2011
August 2011
August 2011
August 2011
2. Call to ac-on
3. Social proof
August 2011
12
August 2011
13
August 2011
14
August 2011
15
August 2011
16
August 2011
17
August 2011
18
Sta-s-cal signicance?
August 2011
19
How many survey responses do you need if you have 10,000 customers? How many email opens do you need to test 2 subject lines if your subscriber base is 50,000? How many orders do you need to test 6 banner execu-ons if you serve 1,000,000 banners
August 2011
20
How many survey responses do you need if you have 10,000 customers? 369 for each ques-on or 369 complete responses How many email opens do you need to test 2 subject lines if your subscriber base is 50,000? And email sends? 381 per subject line or 381 x 2 = 762 email opens How many orders do you need to test 6 banner execu-ons if you serve 1,000,000 banners? 383 sales per banner execu-on or 383 x 6 = 2,298 sales
August 2011
21
August 2011
22
New Acquisi-on Click, prospects oer A order, etc New Acquisi-on Click, prospects oer B order, etc Exis-ng customers Exis-ng customers Up-sell oer A Up-sell oer B Click, order, etc Click, order, etc
Low
$50k
Test #2A
$100k
August 2011
23
August 2011
24
August 2011
25
On-site segments
O-site segments
CRM
August 2011
27
August 2011
28
Web Analy-cs
SuperTag
Aliate Programs
Behavioral Targe-ng
Easily
implement
and
update
any
tag
on
any
websites
without
IT
involvement.
De-duplicate
conversions
and
collect
media
a_ribu-on
data
to
boost
return
on
ad
spend.
Implement
complex
re-targe-ng
strategies
across
pla`orms
to
increase
response
rates.
Enable
advanced
features
such
heat
maps,
tes-ng
and
live
chat
to
op-mise
conversions.
29
August 2011
Contact us
August 2011
31