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:bjir (vBijn
Presented by: Asst. Prof. Gautam Dua
18-05-2013
1} bjir (vBijn a[ mik[<T)>g miT[ aivyk p\(k\yi C[. 2} t[mi> ci[kks Fi[rNi[n[ aiFir[ bjirn[ j&di j&di (vBigi[mi> vh[>c) ni>Kvimi> aiv[ C[. 3} bjir a[ ki[e vAt&ni Kr)dnirni[ sm*h C[.
4} ai Kr)dniriai[mi> vAt& Kr)dvini[ jii[, j$(ryiti[, p\iY(mkti, a(Br&(c an[ Kr)d) a>g[ni (nN<yi[mi> sminti hi[t) nY). 5} a[k j p\kirn) bjirp\(k\yini p\yRni[ oiri bFi p\kirni Kr)dniriai[ pr sfLti m[Lv) Skit) nY).
6} uRpidk[ vy, ji(t, aivk, T[v, p*v<g\h vg[r[ ci[kks Fi[rNi[n[ aiFir[ g\ihki[ni[ alg alg sm&diy bniv) bjirp\(k\yini p\yRni[ krvi pD[ C[, j[ bjir (vBijnni nimY) ai[LKiY C[.
1} vpriS) p[diSi[
di.t. r[(f\jr[Tr, vi[(S>g mS)n, T[(l(vzn, GrG>T) vg[r[
2} ai]wi[(gk p[diSi[
di.t. y>#ii[, siFni[, kipD bnivvi miT[ $ vg[r[.
b} vAt)(vPyk aiFiri[
(Demographic)
D} vt<nlx) aiFiri[
(Behaviouristic)
a} Bi]gi[(lk aiFiri[ : 1.1(vAtir k[ p\d[Sn[ an&lx)n[ bjirni {1} AYi(nk bjir {2} Sh[r) bjir {3} g\im bjir {4} p\id[(Sk bjir {5} riOT^)y bjir an[ ai>tr riOT^)y bjir.
1.2 g)ctin) W(OT)a[ Sh[r) (vAtir, aF< Sh[r) (vAtir, an[ g\im bjir. 1.3 aibi[hvin) W(OT)a[ grm k[ q>D) aibi[hvi hi[y t[ m&jb bjirn&> (vBig)krN.
2.2 Fm< j&di j&di Fm<ni li[ki[ j&d) j&d) vAt&ai[ni[ upyi[g kr[ C[.
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u>mr bjir (vBijni[ K*b j mh_vni[ aiFir si(bt Yyi[ C[. t[Y) u>mr p\miN[ Griki[n[ biLki[, (kSi[ri[, y&vini[ an[ vZi[ a[m j&di j&di (vBigi[mi> vh[>c) Skiy.
2.3 vy k[ u>mr
k&T>&bni syi[n) s>yi 1 Y) 2, 3 Y) 4 k[ 5 Y) vF& hi[y t[ m&jb p[Ti (vBigi[n[ bjirmi> vh[>c) Skiy C[.
2.4 k&T&>bn&> kd
2.5 aivk
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ai bibt yinmi> riK)n[ uRpidk[ bjir (vBijn krv&> ji[ea[. k&T&>bn) cDt)pDt), min(sk p(rpkvti, k&T&>bni syi[n) u>mrmi> f[rfir p[diSn) Kr)d)n[ asr kr[ C[.
F>Fi[ k[ yvsiyn[ an&lx)n[ pN g\ihki[ ni[k(ryit vg<, v[pir) vg<, K[D*t, yvsiy) y(ktai[ j[m k[ vk)l, DikTr vg[r[ a[vi j*Ymi> (vBijn Yiy C[.
2.8 riOT^)yti
aRy>t F(nk vg<, F(nk vg<, uc mym vg<, (nn vg< aYvi gr)b vg< dr[kn) Kr)d) alg alg hi[y C[.
j&d) j&d) y(kta[in) JvnS]l) m&jb g\ihk j&Yi[ bnivvi pD[ C[.
3.2 JvnS]l)
{di.t.} mh_viki>x) k[ r&aibdir y(kta[i, sih(sk y(kta[i, Avt>#i r)t[ Q (nN<y krnir y(kta[i vg[r[.
3.3 y(kt_v
D} vt<nlx) aiFiri[ p\s>gi[ vpriSn&> p\miN k[ dr vpriSkti< tr)k[ni[ drjji[ Kr)dvi tRprti vlNi[
v[k[Sn p\s>g[ a[s.T), r[lv[, (vmin) s[vi an[ Irxi n) mi>g vF[ C[. SiLi k[ ki[l[j K<i> AT[Snr), ni[Tb&k n) migmi> vFiri[ Yiy C[.
4.1 p\s>gi[(Occasions)
4.3 vpriSkti< tr)k[ni[ drjji[ {di.t.} (blk&l vpriS nIh krniri , B&tp&v< vpriS krniri, s>B(vt vpriS krniri, (ny(mt vpriS krniri, ph[l) vKt vpriS krniri
One Time
Medium Frequent
4.4 vlNi[ (Attitude) uRpidki[, (vF[yi_mk g\ihk, udis)n g\ihk, nkiriRmk vlN, (vri[F) g\ihk
4.5 Kr)dvi tRprti ajiN g\ihk, rs Frivnir g\ihk, uRpidk[ g\ihki[n) tRprtin[ yinmi> riK) mik<[(T>g kiy<k\m gi[Yvvi[ pD[.
k[Tlik g\ihki[ p[diS p\Ry[ vfidir hi[vi Y) am&k p[diS viprvi miT[ aig\h riK[ C[. {di.t.} k[Tlik li[ki[ lks sib& j vipr[ C[ ti[ k[Tlik li[ki[ hmim sib& j vipr[ C[.
aig\h) g\ihki[n) s>yi pN mi[T) hi[y C[. {di.t.} pgrKi miT[ kinp&r, Un miT[ kiSm)r, mi[rb) n) GD)yiL.
4.9 p[diSni liB p[diS viprti mLti liBi[ p\mN[ g\ihki[ n& vg)<krN krvin& C[. j[mi g&Nvti, s[vi,krksr, smy bct,slimt)ni liBi[ m&y C[. {di.t.} ki[lg[T T&Yp[ATni[g\ihkvg< mi[Ti[ C[, kirN k[ jih[rit mi liBi[ pr Bir m&k[ C[. d&g<>Fni[ niS, k)TiN&ni[ niS, sDi[ aTkiv[.
2} ai]wi[(gk p[diSni bjir (vBijnni aiFiri[: vpriS) p[diSi[ an[ ai]wi[(gk p[diSi[ vc[ m*LB*t tfivt rh[li[ C[. ai]wi[(gk p[diSi[ a[Tl[ a[v) p[diSi[ j[ ay p[diSi[ni uRpidn miT[ vpriSmi> l[vimi> aiv[ aYvi ti[ ay p[diSni uRpidnmi> shiy$p bn[. simiy r)t[ ai]wi[(gk p[diS mi> ki[lsi[,li[K>d, kici[-mil, vg[r[.
s>cilnmi> (v(SOT)krN