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  • Flow of Water

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    arsuniljadhav
    12 views22 pages
    The document discusses the design concepts for Route 2 of the Reliance Metro train system. The route takes its inspiration from the flowing pattern of water and the development of civilizations around water. The design concepts include graphic devices, signage, stationery, gift items, t-shirts, and graphics for both the interior and exterior of the trains. Interactive activities are also proposed that allow customers to engage with the values of the brand and develop a sense of ownership. Many of the details are confidential and protected by slides.

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    The document discusses the design concepts for Route 2 of the Reliance Metro train system. The route takes its inspiration from the flowing pattern of water and the development of civilizations around water. The design concepts include graphic devices, signage, stationery, gift items, t-shirts, and graphics for both the interior and exterior of the trains. Interactive activities are also proposed that allow customers to engage with the values of the brand and develop a sense of ownership. Many of the details are confidential and protected by slides.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views22 pages

    Flow of Water

    Uploaded by

    arsuniljadhav
    The document discusses the design concepts for Route 2 of the Reliance Metro train system. The route takes its inspiration from the flowing pattern of water and the development of civilizations around water. The design concepts include graphic devices, signage, stationery, gift items, t-shirts, and graphics for both the interior and exterior of the trains. Interactive activities are also proposed that allow customers to engage with the values of the brand and develop a sense of ownership. Many of the details are confidential and protected by slides.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 22

    Reliance Metro

    Train Graphics and Station Environment Designs

    Route 2: This route is inspired by the spontaneous flow of water. Civilizations developed around water creating communities. Exchange of cultures and ideas was a healthy way to grow. The inspiration here is the flowing pattern of water.

    Confidential

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    Concept Board: This board gives you an essence of the graphic device in a nutshell. Here we touch upon the colours, look n feel and the language of design.

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    Concept Board
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    Graphic Device Development

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    Signages

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    Stationery and Gift Items

    Confidential

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    Confidential

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    T- Shirts

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    Station Graphics

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    Interior of Trains

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    Slide

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    Exterior of Trains

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    Slide

    Confidential

    The pattern continues on rest of the train.

    Slide

    Confidential

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    An example of activities based on the values close to the brand. The target audience is not only participating but also develops a sense of belonging towards the brand. His contribution is well exhibited and he can be proud to do so.

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