Sample Design

Pradeep Kumar

Sample & Census

Sample , a part of population carefully selected to represent the population, that may help in draw conclusions about the population Census , is a complete inclusion of all elements in the population. Sample is a sub group of the population

What is appropriate ?
Marketing activities followed by the Tourism suppliers in Vagamon Liquid waste management in Vagamon Feasibility of setting up of Tea Factory in Vagamon Monitoring sale of Nivea cream in Vagamon Quality of food served in our canteen

Sampling Process
Define the Population Identify the sampling frame Specify the Sampling Unit Selection of Sampling Method

Determination of Sample size Specify Sampling Plan

Selection of Sample

Sampling Method
Probability
Random Systematic Stratified Random Cluster Multistage Area

Non Probability

Probability Sampling Design

Simple Random Each Population element has equal chance of being selected into the sample. Lottery method or Random number generator (Tippets table , Fisher& Yates table , Kendall & Raington table)

Probability Sampling Design

Systematic Selects an element of the population at the beginning with a random start and following the sampling fraction selects every Kth element

K= No of units in the population/ No. of units desired in the sample

Probability Sampling Design

Stratified Divides population into sub-population or strata and uses simple random on each strata. Results may be weighed and combined 2 types; Proportionate Disproportionate

Probability Sampling Design

Cluster Population is divided into internally heterogeneous sub-groups. Some groups are selected at random for further sampling

Probability Sampling Design

Multistage Process includes collecting data from a sample using a previously defined technique. Based on the information found , a subsample is selected for further study.

Usually used with Stratified /Cluster designs

Probability Sampling Design

Area Geographical location based cluster sampling.

Non Probability Sampling

Deliberate Sampling ( also known as Purposive or Judgement) Shopping Mall Intercept Sequential Sampling Quota Sampling Snowball Sampling Panel

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