Today poetic design is based on a plethora of complex criteria: human experience, social behaviors, global, economic and political

issues, physical and mental interaction, form, vision, and a rigorous understanding and desire for contemporary culture. Manufacturing is based on another collective group of criteria: capital investment, market share, production ease, dissemination, growth, distribution, maintenance, service, performance, quality, ecological issues and sustainability. The combination of these factors shape our objects, inform our forms, our physical space, visual culture and our contemporary human experience. These quantitative constructs shape business, identity, brand and value. This is the business of beauty. Every business should be completely concerned with beauty it is after all a collective human need. I believe that we could be living in an entirely different world - one that is full of real contemporary inspiring objects, spaces, places, worlds, spirits and experiences. Design has been the cultural shaper of our world from the start. We have designed systems, cities, and commodities. We have addressed the worlds problems. Now design is not about solving problems, but about a rigorous beautification of our built environments. Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally. My real desire is to see people live in the modus of our time, to participate in the contemporary world, and to release themselves from nostalgia, antiquated traditions, old rituals, kitsch and the meaningless. We should be conscious and attune with this world in this moment. If human nature is to live in the past - to change the world is to change human nature.

Furniture Product Light Packaging Fashion Identity

Furniture 1. Bite Me Chair. xO. 2009 2. Kloud Chair. Nienkamper. 2006 3. Swing Chair. Frighetto. 2003 4. Baby Bite Stool. xO. 2009
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Furniture 1. Tide Cupboard. Horm. 2007 2. Krystalis Couch. Felice Rossi. 2003

Furniture 1. Nutopia Technowash Shampoo Station. Gamma & Bross. 2008 2. Koochy Sofa. Zanotta. 2007 3. Flap Table. Bonaldo. 2006

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Furniture 1. DJ Kreemy Table. Pure Design. 2003 2. Kairo Chair. Riva 1920. 2009 3. Z Stool. xO. 2009

Furniture 1. Orgy Sofa. Offecct. 2006 2. KX-Ikons Chaise Lounge. Aitali. 2005 3. Snap Chair. Feek. 2009

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Furniture 1. Kivas Couch. Valdichienti. 2010 2. Poly Chair. Bonaldo. 2007 3. Oh Chair. Umbra. 1999 4. Halo Desk. Dune. 2010

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Furniture 1. Careem Chair. Council. 2010 2. Vertex Dining Set. Vondom. 2010 3. Matrix Sofa System. Meritalia. 2009

Product 1. Kouple Bath. Saturn. 2008 2. Plomb. Serralunga. 2000 3. Garbo Waste Can. Umbra. 1996 4. Ikon Pens. Acme. 2005

Product 1. Kissing Candle Sticks. Nambe. 1995 2. Korzina. Casamania. 2006 3. Dirt Devil Designer Series. Dirt Devil. 2007

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Product 1&2. Biaxial and Spindle Lighters. Ronson. 2006 3. Kawa Faucet. Cisal. 2008 4. Grobal Planter. 2007

Product 1. Veggie Peeler. Slice. 2009 2. Drainer. Guzzini. 1999 3. Blip Door Handle. Martinelli. 2006 4. Dxg Bxne. For the Dogs. 2003

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Product 1. Orgo Hanger. Normann Copenhagen. 2006 2. Squarim. LaCie. 2007 3. Precision Cutter. Slice. 2009 4. Kari-Arim-Rim-. Gaia & Gino. 2002

Product 1. Bobble Water Bottle. 2009 2. EeePC 1008P Netbook. Asus. 2010 3. Ego Vase. Atlantis. 2010

Light 1. Sike Chandelier. La Murrina. 2007 2. Blob Light. Foscarini. 2002 3. Cadmo. Artemide. 2008

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Light 1. Kross Table Lamp. Vialight. 2008 2. Bokka Lamp. Kundalini. 2006 3. Floob Ceiling Lamp. Kundalini. 2007

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Light 1. Pebble Light. Feek. 2007 2. Topograph Chandelier. Swarovski. 2005 3. Globalight. Veuve Clicquot. 2008

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Packaging 1. Issey Miyake Klasp. Issey Miyake. 2002 2. Issey Miyake FireTriBlob. Issey Miyake. 2002 3. KenzoAmour. Kenzo. 2006

Packaging 1. Issey Miyake 2 in 1. Issey Miyake. 2003 2. Kenzo Ryoko. Kenzo. 2005 3. Method Hand Wash. Method. 2003

Packaging 1. Isa Knox Cellience. Isa Knox. 2008 2. Echo Nomad. Davidoff. 2003 3. 5S Metasense. Shiseido. 2001

Packaging 1. Fine Water. Fine. 2006 2. Axe Lab. Axe. 2006 3. Eternity Chocolate. Solen. 2008

Packaging 1. Jus. Paris Baguette. 2010 2. Eau. Paris Baguette. 2010

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Fashion 1. Mirror. Fessura. 2004 2. Karim Watch. Melissa. 2005 3. xFactor. Timex. 2005

Fashion 1. Kaj Watch. Alessi. 2006 2. Kar Eye Glasses. Sceye. 2005 3. Heart Pendant. Georg Jensen. 2005

Fashion 1. Dynamik Runner. Melissa. 2006 2. Blobnik Compact. Acme. 2009 3. Icons Wallet. Acme. 2007 4. Jeans Collection. Seven7. 2009

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Identity 1. Hanwha Logo. Hanwha. 2006 2. Hyundai Black Credit Card. Hyundai Korea. 2004 3. Sexy Beast Identity and Packaging. Sexy Beast. 2006

Identity 1. Prizeotel Logo. Prizeotel. 2009 2. Citi Forward Myspace Visa. Citibank. 2009 3. Obliqsound Remixes Graphics and Packaging. Obliqsound. 2007

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