Food Truck Marketing Activity

Instructions:

You will create a logo and a slogan for the food truck.

What is a slogan?

A slogan is a memorable motto or phrase used in
a clan, political, commercial, religious, and other context as a repetitive
expression of an idea or purpose, with the goal of persuading members of
the public or a more defined target group.

The Oxford Dictionary of English defines a slogan as "a short and striking

or memorable phrase used in advertising." A slogan usually has the
attributes of being memorable, very concise and appealing to the
audience.

50 of the Most Popular Business Slogans

Slogans are a popular way to advertise, especially for major brands like
Apple and McDonald's. The most popular business slogans of all time
include:

1. 1. Adidas – Impossible is nothing

2. 2. Ajax – Stronger than dirt
3. 3. Airbnb – Belong anywhere
4. 4. Alka Seltzer – I can't believe I ate the whole thing
5. 5. Allstate – You're in good hands
6. 6. American Express – Don't leave home without it
7. 7. Apple – Think different
8. 8. Avis – We try harder
9. 9. BMW – The ultimate driving machine
10. 10. Bounty – The quicker picker-upper
11. 11. Burger King – Have it your way
12. 12. Campbell's Soup – Mmm, mmm good!
13. 13. Capital One – What's in your wallet?
14. 14. Chevrolet – The heartbeat of America
15. 15. Clairol – Does she or doesn't she?
16. 16. Coca-Cola – Open happiness
17. 17. De Beers – A diamond is forever
18. 18. Disneyland – The happiest place on earth
19. 19. Dunkin' Donuts – America runs on Dunkin'
20. 20. Energizer – It keeps going… and going… and going
21. 21. Facebook – Move fast and break things
22. 22. Fed-Ex - When it absolutely, positively has to be there overnight
23. 23. Frosted Flakes – They're grrrrrrreat!
24. 24. Gatorade – Is it in you?
25. 25. Geico – So easy a caveman can do it
26. 26. General Electric – We bring good things to life
27. 27. Google – Don't be evil
28. 28. John Deere – Nothing runs like a deer
29. 29. Kay Jewelers – Every kiss begins with Kay
30. 30. Kentucky Fried Chicken – Finger lickin' good
31. 31. Lexus – The relentless pursuit of perfection
32. 32. L'Oreal – Because you're worth it
33. 33. Lay's Potato Chips – Betcha can't eat just one
34. 34. M&Ms – Melts in your mouth, not in your hands
35. 35. Maxwell House – Good to the last drop
36. 36. McDonald's – I'm lovin' it
37. 37. Morton Salt – When it rains, it pours
38. 38. Nike – Just do it
39. 39. Pepsi – The choice of a new generation
40. 40. Rice Krispies – Snap! Crackle! Pop!
41. 41. Skittles – Taste the rainbow
42. 42. Sprite – Obey your thirst
43. 43. Timex – Takes a licking and keeps on ticking
44. 44. Trix Cereal – Trix are for kids
45. 45. United Airlines – Fly the friendly skies
46. 46. UPS – What can brown do for you?
47. 47. Verizon Mobile – Can you hear me now?
48. 48. Volkswagen – Think small
49. 49. Wendy's – Where's the beef?
50. 50. Wheaties – The breakfast of champions
 LOGO's

What is a "logo"?

A logo (abbreviation of logotype,
from Greek: λόγος, romanized: logos, lit. 'word' and
Greek: τύπος, romanized: typos, lit. 'imprint')
is a graphic mark, emblem, or symbol used to aid and promote
public identification and recognition. It may be of an abstract or
figurative design or include the text of the name it represents as in
a wordmark.

10 Most Iconic Logos of all time:

https://www.readyartwork.com/10-most-iconic-logos-all-time/

Examples:
 Operation Costs

Instructions:

You will estimate the cost needed including unexpected things for one
month. This is similar to the inventory, but it is not about ingredients. It
includes, gasoline cost, maintenance including cleaning on the Truck, the
license or permit that is needed in the city you will operate. Also other
things like refrigeration (keeping the ingredients cold). Electricity bills?
Water? etc.