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Unlike Xerox, Google wasn't the first company to invent their product. Lycos released their search
engine in 1993. Yahoo! came out in 1994. Google did not come out until years later, in 1998. So
how did Google do it? How did they overtake their competitors? Maybe one good idea made all
the difference.
Back in 1998, most websites looked at the words in your query. They counted how many times
those words appeared on each page. Then they might return pages where the words in your query
appeared the most. This system did not work well and people often had to click through pages and
pages of results to find what they wanted.
Google was the first search engine that began considering links.
Links are those blue underlined words that take you to other pages
when you click on them. Google's search results were much better
than their rivals. Google's homepage was also liked as it was, and
still is, clean. There's nothing on it but the logo, the search box, and
a few links. It almost appears empty. People liked the fresh design
and they got used to it.
These days Google has its hands in everything. The Google search engine has changed our lives.
Not only is it a fantastic product, it is a standing example that one good idea (and a lot of hard
work) can change the world.
1 competitors a question.
2 rivals come into sight; become visible or noticeable.
3 appear a person or thing competing with another for the same
objective or for superiority in the same field of activity.
4 Links a connection between two people, things, or ideas.
5 query someone who is trying to win or do better than all others
especially in business or sports.
Comprehension:
1. C
2. To search
3. Google used links that made search quick and easy. Their homepage was also not
cluttered, only relevant fields were present there and hence it was easy to load.
4. A
5. The speaker/ somebody asked Bob if he could xerox that for him.
1 Query A question.
SECTION “B”
Q9. DIRECTIONS: The following paragraphs are excerpts from Eric’s book “Fast Food
Nation.”
The McDonald's Corporation (has / have) become a powerful symbol of America's service
economy, which is now responsible for 90 percent of the country's new jobs. In 1968,
McDonald's operated about one thousand restaurants. Today it has about twenty-eight
thousand restaurants worldwide and (open / opens) almost two thousand new ones each
year. An estimated one out of every eight workers in the United States has at some point
been employed by McDonald's. The company annually (hires / hire) about one million
people, more than any other American organization, public or private. McDonald's (is/ are)
the nation's largest purchaser of beef and potatoes -- and the second largest purchaser of
chicken. The McDonald's Corporation is the largest owner of retail property in the world.
Indeed, the company (earns / earn) the majority of its profits not from selling food but
from collecting rent. McDonald's (spend / spends) more money on advertising and
marketing than any other brand. As a result it has replaced Coca-Cola as the world's most
famous brand. The impact of McDonald's on the way we live today is hard to overstate.
Q10. Identify the prepositions in each sentence. Underline them with a pencil. (5 mins)
Q11. Change the following dialogues from the novel “David Copperfield” into indirect
speech in L.J. (Time: 10 mins)