Story of MINDCREST 2.

Silent beginning In 2010, we performed a word-recall experiment, named WordPeck,

where a group of people were asked “what words come in your mind when you hear
of this word”, and then a common random word was flashed. Digital marketing
agency would enter their associations in a form. Word Cloud from words we got from
Income We had 1473 people run the experiment and got 421309 words entered, with
32981 unique associations, and the graphs formed from them showed potential of a
dynamic human created Thesaurus. However, to succeed we needed to scale it up by
10,000 times and fix the “blank word/blank thought/creative roadblock” problem. We
could not solve that. The experiment faded, its potential was debated, and things
changed, people moved on. Waiting for the Eureka moment You cannot wait for a
Eureka moment. You prepare hard.Fail 10 times daily and set up stamina for 1000s
days of failure. A few mad people, who G B Shaw had once bracketed as
“unreasonable” could not agree WordPeck is a failure.
They worked two different directions joined at the hip. One looked at evolution of
language scientifically and understand Parts of Speech and how in sentences and
conversational language, silent pairs exists. The others researched hard machine
learning capability and capacity and found how at scale billions of related pair are
ready for an extraction-go ld mine. Five more years of madness with none of them
being taken seriously in the world hit a point where they realized, there is a science in
pattern-detection, pattern-organizing, pattern-filtering, and pattern-serving. They
realized language can have trillions of pair with 99.9% noise, but good patterns can
identify billions of related pairs. And they set up more experiments, failing more often
so that they could correct and scale faster. You dig gold because you know what gold
is In 2017, these “unreasonable folks” started Go2Words. Go2 Words was a positivity
repository for original content on inspiration, relationship, and self-development.
Go2Words tasted huge success in Instagram. Behind the creation of Go2Words was a
scientific approach. Understanding the demand, analysing the popular phrases,
connecting them with singular pairs, simplifying wisdom of proverbs and idioms and
connecting them with common contextual words and then use the unique connections
for impact at scale. Go2Words was probably the first application of our research, and
we realized we had to up-level this for more commercial use-cases including
vocabulary-building, suggesting on-photo captions, get tag lines, find relevant
hashtag, expand topic-subheading content and modularity, get most meaningful
phrases for PowerPoint presentations and email subjects, and so

on. We started training our own gold across industries such as retail, airline,
transportation, FMCG, IT, white goods, education and professional services. As if
today 718 people and growing have helped train our custom database. The training is
subject to rules, categorization and learning process that helps us crawl and infer. We
are in process of building an emotional Thesaurus, a universal text stock engine that
helps you find magical 2 to 5 words for any need, and specifically your advanced,
organized communication needs!
Raw diamonds do not excite, polished diamonds sell like a song
Pure research seems sexy and romantic, but it doesn’t appeal to 99.9% people, what
they really need is engineered simple, usable at scale applications that solve their
common problems while reducing time and cost and increasing quality and
experience. With that as background we started working on MINDCREST 2.0, our
own proprietary engine that will help advertising industry copy-writers, professional
content producers and bloggers, strategic thinkers and all creatives who are struggling
to find the right expression for their idea, concept, content, brief, speech, or writing at
scale. MINDCREST 2.0 brings an end to 10 years of mad adventures and thousands
of rebukes and sorry-not-required or sorry-not-good-enough rejections. The mother of
creativity and father of endurance have decided to give birth to their endless
adventures. A few more months and you hear the beginning of the AWESOME!
The text of following posts came from MINDCREST 2.0.

What’s next
Before we bring MINDCREST 2.0 for the world, we have started using it and
improving it for our work. We also are selecting 100 top-performing students, to
contribute to and learn from, our workflows that help them improve their
communication skills and reach the next level of evolution. We are working with 10
start-ups to sharpen their positioning and messaging. And we are readying for scale-
for services and technology.