Professional Documents
Culture Documents
o What skills do you need to start a new business? Choose the correct option to
complete each skill. .
e MY PERSPECTIVE
Work in pairs. What are the three most important skills from Activity 4 that
make a new business a success?Can you think of any other skills?
o Explain your choices from Activity 5 to another pair. Do they agree? Why?
Unit 2 TheBusinessofTechnology 21
LISTENING GRAMMAR Present perfect forms and
the simple past
8Listen to a woman talking about entrepreneurs. Think
about the questions and take notes. rIl •• Q) Look at theGrammar box. Read the sentences. Then
answer the questions.
1 Howls being an entrepreneur changing?
2 According to the speaker, what is the most important 1 Which tense is each of the verb forms in bold?
aspect of being an entrepreneur? 2 Why do you think the different forms are used?
o Work in pairs. Discuss the sentences. Are they true or Present perfect forms and the simple past
false? Listen again to check. rIl•• a D'Aloisio's first investor contacted him by email from
Hong Kong.
1 Nick D'Aloisio became a millionaire when he was eighteen.
b Kickstarter has been running for several years now.
2 Amanda Hocking didn't go through a traditional'
c Most successful entrepreneurs have failed at least once.
publisher to market her books.
3 The speaker suggests that most investments from banks Check the Grammar Reference for more information
in the past went to older, wealthy businessmen. and practice.
4 D'Aloisio's first investor chose him because he was
young and had potential. G Based on your ideas fromActivity 10, complete the
S Kickstarter investors buy a share of the company. summary. Use each form once.
6 Projects advertised on Kickstarter aim to make a profit.
7 The majority of Kickstarter projects get no investments. The number of entrepreneurs (1) (grow)
8 Hocking is an example of recovering from failure. ever since the arrival of new technology and online services.
This new technology (2) (reduce) the
o Work in pairs. Discuss the questions. barriers that previously (3) (discourage)
people from setting up a business.
1 How has the internet changed entrepreneurship?
2 Do you think Kickstarter is a good idea? What are the.
benefits and risksof raising money this way?
3 What do you think might be good or bad about being
an.entrepreneur?
e Do the underlined verbs use the correct forms? Change G) Complete the sentences so they are true for you.
the ones you think are incorrect. 1 I haven't since _
Topher White is a young entrepreneur. In college, he 2 has been doing a lot better since
(1) trained as a physicist, but since 2012 he (2) ran a non-
profit company, Rainforest Connection, to help prevent the 3 1 over the last five years.
illegal practice of logging.* He (3) has invented a system 4 I for the first time last year.
using old cell phones and solar power to hear the sound S The number of has grown a lot over
of saws and vehicles that illegal loggers use.The phones the last few years.
then send a warning to guards so they can stop the activity
~ MY PERSPECTIVE
before it does too much damage. Topher first (4) hastested
the system in Borneo, and in 2014, his Kickstarter campaign Look again at the three most important skills you
(5) has raised almost $170,000 to expand the company. listed in Activity 5. Give examples of when you have
Sincethen he's (6) been working with groups such as the demonstrated these skills. List any other qualities or
Tembe tribe in South America, as well as with people in ideas you have that show that you would be a good
Africa and Indonesia to adapt the system to meet local entrepreneur.
needs. They successfully (7) detected a lot of illegal activity.
The work Topher is doing is important because in some e Work in groups. Try to convince other students that you
partsof the world they (8) have been losing ten percent of would make the best entrepreneur. Use the present
forest cover this century, and deforestation is one of the perfect and simple past forms.
biggest contributors to climate change.
I've been running our school debate team for the last
logging cutting down trees two years, so I believe that I can negotiate well with
other people.
I took nine exams last year, so I think I'm capable of
handling stress and pressure.
OThe Business
of Technology
Unit Overview
About the Photo
In this unit, students will consider entrepreneurs, the skills good
entrepreneurs need to be successful, and how they go about In the photo, a man stands inside a virtual cave at the
setting up and funding businesses. Gdansk University ofTechnology in Poland. It's a cube with
3.4-meter sides. One wall of the installation is movable,
Students will learn some of the pitfalls of computer technology, allowing entry to the inside. The walls (including ceiling
such as online crime and email scams, and ways to avoid and floor) are made of acrylic and act as screens that
becoming a victim of online fraud. They'll learn the importance display high-quality 3D images.
of knowing how companies use their personal data and of
being responsible users of the Internet and social media. Language note The term virtual reality was popularized
Students will learn techniques and strategies of persuasion, by American scientist Jaron Lanier in 1987. VRapplications
including the language of getting people's attention and the immerse the user in a computer-generated environment that
characteristics of persuasive writing. simulates reality through the use of interactive devices, such
as goggles or headsets. In a typical VR set up, a user wearing a
helmet with a screen views images of a simulated environment.
Unit Objectives
Vocabulary Warm Up
• Setting up a new business • Introduce the unit theme by telling students they'll be
• Vocabulary Building Adjective and noun collocations learning about entrepreneurs, setting up a new business,
and the benefits and pitfalls of the Internet and social
Grammar media.
• Grammar 1 Present-perfect forms and the simple past • Have students look at the photo. Read the caption aloud
• Grammar 2 Verb patterns (-ing or infinitive with to) and make sure students understand the meaning of virtual.
Calion students to describe virtual experiences they've had.
Reading. • Ask the following questions:
• Online Crime 1. How do you think the virtual cave works? (Share About
the photo with students.)
TED Talk 2. How can it help people?
• James Veitch: This is what happens when you reply to 3. In what other jobs might the virtual cave be useful?
spam email 4. How might a virtual cave help someone explore ideas for
new products or businesses?
Pronunciation
• Intonation for persuasion
Resources
• Classroom Presentation Tool
Speaking
• Tracks 7-10 (Audio CD, Website, CPT)
• Persuading
Writing
• A persuasive article
o Write the words entrepreneur and businessperson on the for donations; organize a sponsored activity; hold a sale
or auction.
board. 2 Businesspeople might negotiate with investors over
• Begin a mind map for entrepreneur. Have students call out the amount of money they put in and what share
qualities, skills, ideas, or even people that relate to being an of the business they'll get; negotiate with staff /
entrepreneur and add them to the map. employees / unions about pay and conditions; with
• Read item 3. Ask for a show of hands: Who thinks it's easy? distributors or shops on the commission / cut they get
Who thinks it's difficult? Put students into small groups and of the profit.
have them discuss the question. Then call on individuals to 3 Businessesmarket products through advertising,
explain their ideas to the class. leaflets or fliers, sponsoring events, placing stories in
the news, placing products in films, word-of-mouth,
Activity 2
social media, ete.
1 Suggested answers: 4 Suggested answers: Businessesmay recover from
An entrepreneur invents / comes up with the business economic crises (recession), loss of a major buyer, a
and starts it alone. They may be self-employed or strike, a scandal, a fire, or a (price) war. A person may
employ other people. recover from illness, an accident, a death / loss in the
A businessperson buys or works for an existing family, or failure (setback).
company. They may introduce new ideas or change the 5 Suggested answers: Good ways include playing sports
course of a company, but they don't start it. or some other hobby, meditating / breathing deeply
2 Suggested answer: To be an entrepreneur a person may and / or getting enough sleep. Bad ways may include
need to possesscreativity, strength, determination, and losing one's temper and getting angry.
an ability for negotiating.
3 Answers will vary.
4 Answers will vary.
o Tell students they're going to learn more words and phrases
to talk about setting up and running a business. Readthe
o Put students in pairs and have them discuss the questions. directions, then the first item and answer options. Ask Would
you negotiate something new? Invent something new? Or
When a couple of pairs have finished, tell the class to change redesign something new? Which answer choice makes the
partners and continue to discuss the questions, but to start most sense?
from the last question this time. • Have pairs compare answers and help each other complete
• Stop the class when two or three pairs have finished. the activity if necessary.
Go through each question, calling on a different pair each
time to give an answer and then inviting others to add their
ideas.
o Read the directions. Tell students to make their choices
individually first. Get students to think about their reasons by
saying what one of your choices would be. Put students into
pairs and tell them to discuss their choices and come to an
agreement on the top three skills.
o What skills do you need to start a new business? Choose the correct option to
complete each skill. .
1 b something new
a negotiate b invent c redesign
2 a money from investors
a ra-se blend cask
3 c with suppliers to get the best deal
a handle b manage c negotiate
4 find partners to b the product in different countries
a send b distribute c deal
5 have the confidence to a from failure
a recover b repair c accept
6 be good at c your product to increase sales
a meeting b networking c marketing
7 be capable of ( stress and pressure
a preparing b holding c handling
8 be able to a a diverse range of people
a deal with b talk c get on
9 c a team of people
a apply for b figure c put together
10 b in an impressive office
a live b be based c show
o MY PERSPECTIVE
Work in pairs. What are the three most important skills from Activity 4 that
make a new business a success? Can you think of any other skills?
Answers vill vary.
o Explain your choices from Activity
Answers v ill vary.
5 to another pair. Do they agree? Why? .
o rI1l1J1 Read the directions aloud. You could have pairs Activity 10
1 contacted: simple past; has been running: present
discuss their answers first or go straight into the activity.
Explain that you will play the audio track again. Students will perfect continuous; have failed: present perfect simple
decide if the sentences are true or false. You could do item 2 simple past: to express that something is completed
1 first before they listen, but don't tell them if they're right in the past; present perfect continuous: to express that
or wrong. Instead, say OK, maybe. Let's listen and see, then something started in the past and continues now;
play the audio. Reread the activity directions and have pairs present perfect simple: to express that something was
complete the activity. completed within a period of time before now
• Walk around and notice how well students are doing in order
At this point, have students complete Activities 1-3 on
to decide how quickly to go through the answers-and
p. 131 in the Grammar Reference section. You may also
whether you will need to replay the track. Check the answers
assign these activities as homework.
as a class by askingJor a show of hands. (Say,for example,
,',', 'NurrtberJ~wh() thinks it's true? and Hands up for false/and so CD You might want to have students do this immediately after
\:{'\: .•...Q,rk)·..Have.•SludemS.·call.Out,answer~.aII.togeth.er ..(Ever;one ..say Activity 10 and before they check the Grammar Reference
to getthetn to. ~tartthinking about mea~ing:~E!.<pl~tntt'!-e
·.·•.·.~~~~K~';f:f~~~~~asize
to.stude"";0~5~~~f:.· .ii~~il,J~l
theansw.eJs:asaltlass..·.·:::;"",,:
..': •• Have.students work in pairs. Check
.., i. . .•..
;,.i;i~~~~~;::i~: 6~~r~,ir~(·"i"i"':;
!~~0:.;':,t~~:'~ii;~t.'~~~~~~ touseeach,~~\~j~tl!i ...•.....•
,.:••.
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,-~:'-~:
Topher White is a young entrepreneur. In college, he 2 has been doing a lot better since
(1) trained as a physicist, but since 2012 he (2) ran a non-
profit company, Rainforest Connection, to help prevent the 3 1 over the last five years.
illegal practice of logging.* He (3) has invented a system 4 I for the first time last year.
using old cell phones and solar power to hear the sound S The number of has grown a lot over
of saws and vehicles that illegal loggers use. The phones the last few years.
then send a warning to guards so they can stop the activity
~ MY PERSPECTIVE Answers will vary.
before it does too much damage. Topher first (4) has tested
the system in Borneo, and in 2014, his Kickstarter campaign Look again at the three most important skills you
(5) has raised almost $170,000 to expand the company. listed in Activity 5. Give examples of when you have
Since then he's (6) been working with groups such as the demonstrated these skills. List any other qualities or
Tembe tribe in South America, as well as with people in ideas you have that show that you would be a good
Africa and Indonesia to adapt the system to meet local entrepreneur.
€a
needs. They successfully (7) detected a lot of illegal activity.
The work Topher is doing is important because in some Work in groups. Try to convince other students that you
parts of the world they (8) have been losing ten percent of would make the best entrepreneur. Use the present
forest cover this century, and deforestation is one of the perfect and simple past forms. Answers will vary.
biggest contributors to climate change.
I've been running our school debate team for the last
logging cutting down trees two years, so I believe thot I can negotiate well with
other people.
ttook nine exams last year, so I think I'm capable of
handling stress and pressure.
Thenumber of entrepreneurs has been growing over the last catch sb/sth -ing discover sb/sth -inq feel sb/sth -ing
few years. find sb/sth -ing got sb/sth -ing hear sb/sth -ing
imagine sb/sth -ing leave sb/sth -ing mind sb/sth -ing
Kickstarter has been running for several years now.
notice sb/sth -ing remember sb/sth -ing see sb/sth -ing
The continuous form is preferred when talklnq about duration,
but the simple form can also be used with no difference in advise sb/sth to allow sb/sth to ask sb/sth to
meaning. beg sb/sth to cause sb/sth to challenge sb/sth to
Thenumber of entrepreneurs has been growing over the last convince sb/sth to dare sb/sth to expect sb)sth to
few years. force sb/sth to get sb/sth to hire sb/sth to
invite sb/sth to order sb/sth to pay sb/sth to
Thenumber of entrepreneurs has grown over the last
permit sb/sth to prepare sb/sth to remind sb/sth to
few years.
The simple form is usually used when talking about a completed Negatives can be made using not.
action, while the continuous form is usually used to emphasize I hate not having a eel/phone with me.
the process. This is why the simple form is preferred with
specific amounts. Verbs with two objects
Since it started, Kickstarter has beel'l fdi5il'lfj raised two
These verbs are commonly followed by two objects.
billion dollars.
He's beel'l5fflfril'lfj started ten different companies over the ask book bring build
last fifteen years. buy cook find get
give lend make owe
pass save show tell
Simple past
The simple past is used: With most verbs that can be followed by two objects, the order
of the objects can be reversed if for or to is put in front of the
• to tell a story of completed events.
person / group of people. The preposition used depends on the
• with time phrases that show completed time.
initial verb.
• to talk about the duration of completed events.
Can you email me the report sometime today, please?
D'Aloisio's first investor contacted him via email from Hong Kong.
Can you email the report to me sometime today, please?
She wrote for ten years without success.
1 over the last five years 1 I can't imagine him (post) something like
2 last year thatl It's so out of character.
3 in 2015 2 I accidentally downloaded a virus and it caused the
4 in the past few months whole system (crash).
S since they found a different distributor 3 Our teacher always forces us (speak) in
6 when we did the marketing campaign English in class.
7 for a long time 4 I got some bad feedback on my project. It left me
8 over the last year ____ (feel) very upset.
Madison Forbes has (1) loved drawing and 6 Websites (play) music while they load is
design, and (2) 2010 she's been turning her so annoying!
designs into a successfulbusinesscalled Fishflops,which 7 I can still remember begging my parents _
produces flip flops with Madison's cute seacharacters on (buy) me my first Xbox!
them. She came up with the name in 2006-(3) _ 8. They caught him (try) to accessthe
she was just eight yearsold-and, with the help of her father, school's online records.
(4) up the business,which now sellsto clothing 9 If I could, I'd hire someone (take) my
stores like Nordstrom aswell asto the Association of Zoos science exam so I didn't have to study for it.
and Aquariums (AZA).Over the (5) few years, 10 Ijust can't see them (win). They have too
they havealso started producing shoesand T-shirts,and the many players injured.
company has (6) several million dollars in
sales-not that Madison has been (7) a life of
G Look at each first sentence. Add three words to complete
each second sentence so that it has a similar meaning to
luxury with the profits; instead, she (8) saved the first.
most of the money to pay for college. The company also gives
to severalcharities and a portion of the AZA salesgoes to 1 My parents didn't let me use social media until I was 16.
protect endangered animals. My parents never allowed social media