Ocbina, Aldrei D.

Entrepreneurship
12 Stem- Faraday

E-Portfolio in Entrepreneurship

1st Quarter
Week 1: Introduction to Entrepreneurship

Development
Learning task 2: ESSAY: Answer the following questions.

1. What characteristics that you can observe or see that is common to them?
2. Who among the entrepreneurs you mentioned that you admire the most and why?
3. In your own opinion, what do you need to possess to become a successful entrepreneur?

Answer:

Nothing comes big in the beginning, the saying that I always heard whenever I shared my plans
in the future. It is true though, we need to strive first for us to be able to see the hidden message of
every hardship in achieving our success.

Being an entrepreneur requires a lot of good characteristics in order to call you a successful one.
By assessing or comparing myself to the some of the successful entrepreneur I can say that I have the
ability or chance to be one of those successful entrepreneurs someday, because I also have some of the
characteristics of an entrepreneur. Henry Sy is one of the most successful entrepreneurs in our country
which I admired the most, because like me he starts from nothing but still he managed to become
successful despite of many challenges that he encounters. This person really inspires me on wanting to
become successful someday.

In general, all aspiring entrepreneurs really need to have a lot of good characteristics in order to
be one the most successful entrepreneurs. But for me, I think being an entrepreneur only requires 3
important qualities which are; being initiative; goal-oriented and being persuasive. Having these 3
characteristics will surely lead us to the path of being a successful persons.
Ocbina, Aldrei D. Entrepreneurship
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ASSIMILATION
Learning task 4: How do entrepreneurs make you feel?

What can you say about the pictures of an entrepreneur? Take a few moments to write down your
thoughts below.

 I think the first picture shows an entrepreneur being a good leader, which he can lead
his/her colleagues to success.
 I think the second picture shows the characteristic of a successful entrepreneur which is
being goal-oriented.
 I think the last photo shows an entrepreneur being a good leader and a good listener.

Questions:
Ocbina, Aldrei D. Entrepreneurship
12 Stem- Faraday

Question 1: Overall, how did these pictures make you feel about being an entrepreneur?
1. Overall, it makes me feel that being an entrepreneur is a challenging but also a
quite fun type of job. Because I really love achieving life goals and also seizing
lots of opportunities makes me happy.
Question 2: What did you think about the people in these pictures?
 I think those people in the pictures are examples of great or successful
entrepreneurs, because they have those abilities that a successful entrepreneur
must have.

Assessment
Learning Task 5:
Answer the questions given blow by encircling the answer. Use a different sheet of paper for
your answer.

1. The entrepreneurs who create new ideas are called?

a. Drone
b. Fabian
c. Imitating
d. Innovative
2. The person who creates a new enterprise and embraces every challenge for its development
and operation.
a. Drone
b. Entrepreneur
c. Entrepreneurship
d. Fabian
3. When an entrepreneur can retain good relation with other people.
a. Initiative
b. Perseverance
c. Planner
d. Problem solver
4. Which of the following is NOT a function of an entrepreneur?
a. Risk taking
b. Conduct research
c. Skill management
d. Make no changes in his product
5. Which of the following best describe entrepreneurship?
a. Creates employment
b. Empowers citizen, generates innovation and changes mindset
c. It has the capacity for innovation, investment and creation of markets, products and
techniques.
d. All of the above
6. It is a personality factor which means “doing things even before being told”.
a. Initiative
b. Persuasion
c. Perseverance
d. Proactive
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7. It is a personality factor which means convincing customers to buy the product/

a. Persuasion
b. Pro-active
c. Risk taker
d. Self-confidence
8. Which of the choices is NOT a part of the environmental factors?
a. Climate
b. Political
c. Weather condition
d. Family background of the manager
9. All except one does NOT belong to the group.
a. Political protest
b. Products
c. Strikes
d. Unfair trade practice
10. The entrepreneur who is skeptical about the changes in the company is called.
a. Fabian
b. Domestic helper
c. Research and development
d. Social Entrepreneur

Answer:
1. D
2. B
3. D
4. D
5. C
6. A
7. A
8. D
9. B
10. A

Reflection
In a separate sheet of paper, write your personal insights about the lesson using the prompts below.

I understand that being an entrepreneur really need lots of practice, experience and also it requires lots
of abilities to be able to surpass all hindrances that he/she may face in his/her business/company.

I realized that being an entrepreneur is a quite fun but challenging job. And now I realized that I want to
be one of those successful entrepreneurs in our country.

I need to learn more about what and how a successful entrepreneur fulfills his role in order to continue
the success of his/her business or company.
Ocbina, Aldrei D. Entrepreneurship
12 Stem- Faraday

Week 2: Discuss the relevance of the course Explore job opportunities for Entrepreneurship as a
career.

DEVELOPMENT

Learning task 1: Directions: Complete a Frayer model graphic organizer for each term:

Write the common and core competencies, problems they encountered how how they able
to overcome those difficulties of an entrepreneur.

Write your answer on a separate sheet of paper.

Entrepreneurship

Common Competencies Core Competencies

 Decisive
 Communicator  Economic and dynamic activity
 Leader  Innovative
 Opportunity seeker  Profit Potential
 Proactive  Risk bearing
 Risk Taker
 Innovative

ENTREPRENEURS

Problems Encountered Solutions to Problems

 Proper budgeting and improving cash flow.
 Cash flow management  Finding good employees.
 Delegating tasks  Prioritizing every marketing efforts with
 Strapped budget mind efficiency.
 Self-Doubt  The best solution to beat self-doubt is to
focus on your goals and the listed tasks you
have
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ENGAGEMENT
Learning Task 3: Almost anyone can develop qualities necessary to succeed as an
entrepreneur. To illustrate, consider this question. Write your answer in a separate sheet of
paper.

Who among the following is the most successful entrepreneur? Choose at least two numbers.
Explain. Write your answer on a separate sheet.

1. A 35-year old farmer who has owned a two hectare pineapple plantation for 10 years,
makes just enough to get by, but loves what he is doing and calls everyone in the
barangay a friend.
2. A 30-year old CEO of a software firm who works 70 hours a week, stays stressed, never
sees his family, but makes five million pesos in revenue per year.
3. A 35-year old single mom who makes money online with internets, and gets to spend all
the time she wants with her kids.
4. A 22-year old college dropout who created a few websites that he manages a few hours
per week and now makes enough to travel the world, spends time with friends and
family, and pursues his favorite hobbies.

Answer:

For me, the top 2 most successful entrepreneurs in the given are entrepreneurs 3
and 4. Because for me being a successful entrepreneur is not about how much money you
earn monthly or annually. For me being a successful entrepreneur is being free form
stresses having a lot time with yourself and with your family alongside with the continuous
growth of the businesses that we owned.

Being a successful person/entrepreneur is not always about money, it is also about

having a healthy relationship with yourself and with your colleagues. And it is also having
lots of time to free yourself from all of the stresses that your business/company is facing.

ASSIMILATION

Learning task 4: RESEARCH ME

Research on the life story of at least three (3) entrepreneurs in your locality; identify how they
started their business.

Ask how much their start-up capital; problems they encountered and how they able to surpassed
those problems?
Ocbina, Aldrei D. Entrepreneurship
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Solution/s to
Problems
ENTREPRENEURS Start-up Capital surpassed the
encountered problem/s.

Increase in the variety

Increase of same
(1) Php.50,000.00 of items that is most
business inside the
Grandmother (Sari-sari Store) needed inside the
community.
community.

Selling online through

Lack of customer
(2) Php.9,000.00 the use of different
because of the
Uncle (Snacks and Drinks) online selling
pandemic
platforms.

Lack of customers due

Giving the best service
to the pandemic and
(3) Php.70,000.00 they can to their loyal
also the continuous
Neighbor (Vulcanizing shop) customers and being
rising of nearby
friendly at all times.
vulcanizing shops.

Assessment
Learning task 5: Direction: Read the sentences carefully and choose the best answer among the
choices. Write your answer on a separate sheet of paper.

1. Which is NOT a career for an entrepreneur?

a. Business consultant
b. Drone
c. Imitating
d. Sales
2. They are entrepreneurs who drive social innovation and transformation in various fields.
a. Drone
b. Fabian
c. Imitating
d. Social entrepreneur
3. Which of the statements below is true?
a. Entrepreneur has limited career opportunities
b. Entrepreneurs are prone to constant high income.
c. Entrepreneurs are the reasons for unemployment problem.
d. Entrepreneurs are contributor to the development of the society.
4. Which of the statement is NOT true?
a. Entrepreneurs are researchers.
Ocbina, Aldrei D. Entrepreneurship
12 Stem- Faraday

b. All entrepreneurs are successful.

c. The profits of entrepreneurs are immediate.
d. An entrepreneur will patiently wait for his efforts to bear fruits.
5. In business, it is the survival of the fittest that counts. Which one of these best describes
competitiveness?
a. Identify a profitable market and build your business.
b. Learn self-discipline with the right information and conscious efforts.
c. Make an effort to genuinely like, respect and appreciate other people.
d. Play to win, but never to sacrifice your integrity for the sake of a few bucks.

Answers:
1. C
2. D
3. D
4. B
5. D

ASSESSMENT
Learning task 6: FIX ME

Direction: Arrange the scrambled letters to form a correct word.

1. EEIISCD -DECISIVE
2. OSRSUPAINE -PERSUASION
3. ENTIAIVITI -INITIATIVE
4. CAPVOTIER -PROACTIVE
5. COLCSAINNREEPEEURRT -SOCIAL ENTREPRENEUR
Ocbina, Aldrei D. Entrepreneurship
12 Stem- Faraday

REFLECTION
The learner, in their notebook, will write their personal insights about the lesson using the
prompts below.

I understand that every entrepreneurs has its

major common and core competenies. I also
understand the different types of career
opportunities that an entrepreneur has.

I realize that entrepreneur/entrepreneurship is

not always about growth of income. I also
realized that being an entrepreneur has a
deeper meaning.

I need to learn more about the deeper meaning

of entrepreneurship and the deeper definition
of being a good entrepreneur.

Week 3: Recognize a Potential Market; Analyze the market need

Development
Learning Task 2: Match the variables in column A with the method of segmentation in
Column B.

Column A. Column B.
1. Brand Concept a. Demographic Segmentation
2. Income b. Geographic Segmentation
3. Culture c. Psychological Segmentation
4. Knowledge d. Behavioral Segmentation
5. Climate
6. Social Class
7. Lifestyle
8. Loyalty
9. Religion
10. Education
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Answers:
1. a
2. a
3. d
4. c
5. b
6. d
7. d
8. c
9. d
10. c

Engagement
Learning Task 3: Watch and observe three products being advertised or promoted on
television. Evaluate the segmenting methods used by the producers of the particular
products. Write your answers on the table.

Product Brand Name Method used for segmenting

Starbucks Demographic Segmentation

Jollibee Geographic Segmentation

Avon Behavioral Segmentation

Assimilation
Learning Task 4: Give examples of business that uses entrepreneurial marketing
strategies in selected segments.

Segmentation Marketing Mass or

Individual or one-on-
undifferentiated
one marketing Differentiated Concentrated
marketing
marketing marketing
Coca Cola — Apple Rolls Royce cars Colgate
Personalized Bottles
Hermes Volkswagen M&M’s
Spotify
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Assessment
Direction: Select the best answer by writing the letter on the space provided before each
number.

_______1. A part of the total population that has shown some level of interest in buying a
particular product or service.

a. Potential market c. Market target

b. Available market d. Market Identification

_______2. The number of people who are both willing and capable of buying a particular
product or service in particular market.

a. Potential market c. Market target

b. Available market d. Market Identification

_______3. It is the strategic marketing approach and process that is intended to define the
specific customer of the product.

a. Market identification c. Market size

b. Market segmentation d. Market growth

_______4. It is a strategy that can assist the entrepreneur in identifying the particular
homogenous segment to serve.

a. Market identification c. Market size

b. Market segmentation d. Market growth

_______5. Maria and Jose want to start their restaurant business focusing on grilled foods.
Jose is thinking of idea on limiting the market into their similarities in religion since certain
religions prohibit eating specific species. He wants to find the best strategy to satisfy their
needs and wants. If you were Maria, what would you recommend to Jose?

a. Demographic segmentation c. Behavioral segmentation

b. Geographic segmentation d. Psychological segmentation

_______6. A telephone company is providing unlimited call and text services throughout
Mindanao. The features of these services for consumers in Cotabato may be different from
those for consumers living in Cagayan de Oro. If you are the manager of the company, what
segment method will you choose to make sure that the services of your company will fit the
needs of the respective market?

a. Demographic segmentation c. Behavioral segmentation

b.Geographic segmentation d. Psychological segmentation
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_______7. Avon used segmentation by personality (and profession) in coming out with
different fragrances in the past. They classified women into five groups: energetic, romantic
feminine, experimental, elegant charming and fresh. What method did Avon used?

a. Demographic segmentation c. Behavioral segmentation

b.Geographic segmentation d. Psychological segmentation

________8. A marketing strategy that the product are mass produced for the whole market
where consumers
are not differently.

a. One-on-One Marketing c. Differentiated marketing

b. Undifferentiated marketing d. Concentrated marketing

________9. A marketing strategy that the business intends to serve few customers in several
segments.

a. One-on-One Marketing c. Differentiated marketing

b. Undifferentiated marketing d. Concentrated marketing

_______10. A marketing strategy that the product is tailored to the needs of specific
customers.

a. One-on-One Marketing c. Differentiated marketing

b. Undifferentiated marketing d. Concentrated marketing

Answers:
1. B
2. A
3. A
4. B
5. C
6. A
7. D
8. B
9. D
10. A
Ocbina, Aldrei D. Entrepreneurship
12 Stem- Faraday

Reflection
The learner in their notebook will write their personal insights about the lesson using the
prompts below.

I understand how to recognize potential markets and I also understand how to analyze the needs
of my chosen market.

I realized that being an entrepreneur also requires a critical thinking so you can analyze how to
make your profit even bigger alongside you provide the needs of your chosen market.

I need to learn more about how to improve my analytical thinking so I can come up to a better
decision not just in business but also in life.

Week 4: The Possible Product or Service that will meet the need.

Learning Task 1:
Directions: To check your prior knowledge about the topic, please analyze the statements
below. Write the letter of the correct answer in the space provided.

____1. Which is referred to as a marketing offering?

A. Company B. Sales
C. Goods D. Product/Sales

____2. Which of the following is not a tangible product?

A. Alcohol B. Car
C. event organizer D. Face mask

____3. Which is referred to as the production of an essentially intangible?

A. Items B. Company
C. Service D. Market

____4. Which of the following is a customer need that an Entrepreneur should consider?

A. Usability B. income
C. occupation D. savings

____5. Which is not an after sales service?

A. Online support B. Returns & Replacement

C. warranty & Guarantee D. Employee training
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Answers:
1. D
2. C
3. C
4. A
5. D

Learning Task 3:
MATCHING TYPE. COLUMN A CONTAINS LIST OF PRODUCTS AND COLUMN B CONTAINS LIST OF
SERVICES. MATCH AS TO WHICH SERVICE IN COLUMN B IS RELATED TO THE PRODUCT IN
COLUMN A. WRITE THE LETTER OF YOUR ANSWER IN THE SPACE PROVIDED.

PRODUCTS SERVICES
1. Car A. Usability and durability
2. Xerox machine B. Repairs and maintenance
3. SMART PHONE C. Leasing or pay per copy
4. Credit card D. Entertainment
5. Organic products E. Consistent quality
6. Television F. Bills payment
7. Accessories G. Healthy lifestyle
8. Books H. Boost immune system
9. Vitamins I. Accuracy of information
10. Basic goods J. Fashionable designs
K. Deposit and withdrawal
L. Refreshing

Answers:
1.b
2. c
3.j
4.k
5.g
6.d
7.j
8.i
9.h
10.e
Ocbina, Aldrei D. Entrepreneurship
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Assessment
DIRECTION: SELECT THE BEST ANSWER BY WRITING THE LETTER ON THE SPACE PROVIDED
BEFORE EACH NUMBER.

____1. Which is not an after sales service?

A. Online support C. warranty & Guarantee

B. Returns & Replacement D. Employee training

____2. Which of the following is a customer need that an Entrepreneur should consider?

A. Usability B. income
C. occupation D. savings

____3. Which is referred to as the production of an essentially intangible benefit?

A. Company B. Items
C. Market D. Service

____4. Which of the following is not a tangible product?

A. Alcohol B. Car
C. event organizer D. Face mask

____5. Which is referred to as a marketing offering?

A. Company B. Sales
C. Goods D. Product/Sales

Answers:
1.d
2.a
3.d
4.c
5.d
Reflection
The learner, in their notebook, will write their personal insights about the lesson
using the prompts below.

I understand that there are a lot of concepts and procedures in choosing your own target
market or potential market.

I realize that being an entrepreneur is being an intelligent and being a wise person,
because they can predict what their market needs and how to provide it to them while
gaining profit.
Ocbina, Aldrei D. Entrepreneurship
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I need to learn more about assessing a market and their needs and also how to make
decisions wisely.

Week 5: Screen the proposed solution in viability, profitability and customer requirements.

Development
Learning Task 1: Classify the macro environment of the following elements and forces by putting a
check mark in the appropriate column.

Element/Forces Physical Societal Industrial

Technological Forces /
Climate /
Wildlife /
Social Forces /
Competitors /
Economic Forces /
Physical Resources /
Legal Forces /
Government /
Suppliers /

Engagement
Learning Task 2: Answer the following questions briefly. Write your answer on the spaces
provided.

1. Discuss briefly the three environmental layers of the external or macro environment of the
entrepreneurial venture.
a. Physical Environment
- is the primary layer of the environment. It is composed of the natural elements that are inherent
in the earth.

b. Societal Environment
- is usually composed of social, political, cultural and economic, legal, and technological forces.

c. Industrial Environment
- is the external environmental layer where the trends and changes are simple and direct.
2. Define environmental scanning. Name some reasons why environmental scanning is important.

- It is the evaluation and full study of the environment where the business works.

- Environmental scanning is necessary because there are rapid changes taking place in the
environment that has a great impact on the working of the business firm. Analysis of business
environment helps to identify strength weakness, opportunities and threats. SWOT analysis is
necessary for the survival and growth of every business enterprise
Ocbina, Aldrei D. Entrepreneurship
12 Stem- Faraday

Reflection
The learner, in their notebook, will write their personal insight about the lesson using the prompts
below.

I understand how to screen the propose solution based in viability, profitability, and customer
requirements.

I realized that an entrepreneur has its own-called environment which is composed of physical,
societal, and industrial environment.

I need to learn more about how to evaluate and study the environment where the business works
accurately and precisely.

Week 6: Select the best product or services that will meet the market need.

Development
Learning Task 1: Identify whether Unique Selling Proposition of Value Proposition on one’s
product/service.

1. Safeguard Value Proposition

2. Love ko to Unique Selling Proposition
3. Supermarket Value Proposition
4. Surf Value Proposition
5. Bukas kahit anong oras Unique Selling Proposition

Engagement
Learning Task 2: Indicate which market segmentation will be primarily used in the following item.
Write the beginning letters of correct market segmentation on the blank.

1. Actual Sales
2. Conduct Consumer Panels
3. Conversational Stage
4. Market Evaluation
5. Assessment of the value of new products / services

Answers:
1.T
2.I
3.C
4.C
5.P
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REFLECTION
The Learner, in their notebook, will write their personal insights about the lesson using prompts
below.

I understand that how to select the best products/services that will meet the market needs.

I realized that conducting a SWOTT analysis with our products/services will help us analyze the
business that we are going to offer.

I need to learn more about how to critically analyze the products/services that I will going to
serve to completely give what the target market needs.

Week 7: The Marketing Mix (7P’S) in relation to the business opportunity.

Development
LEARNING TASK 1: USING THE VENN DIAGRAM BELOW LIST DOWN THE SIMILARITIES AND
DIFFERENCES OF PRODUCER AND CONSUMER. WRITE YOUR ANSWERS IN YOUR ANSWER SHEET.

Producers are the one Consumers are the one ho

who produces products They are both the main consumes the products
and services that the contributor in the cycle of any and services that was
consumers need. kinds of business. produced by the
producers.
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ASSESSMENT
LEARNING TASK 5: MULTIPLE CHOICE

DIRECTION: READ THE SENTENCES BELOW. ENCIRCLE THE LETTER OF THE BEST ANSWER.
WRITE YOUR ANSWER ON YOUR ANSWER SHEET.

1) IT IS A SET OF CONTROLLABLE AND INTERRELATED VARIABLES COMPOSED OF PRODUCT,

PLACE, PRICE AND PROMOTIONS THAT A COMPANY ASSEMBLES TO SATISFY A TARGET GROUP
BETTER THAN ITS COMPETITOR.

A. MARKETING MIX B. PACKAGING

C. PRICE D. PRODUCT

2) THE AMOUNT THAT A CUSTOMER PAYS FOR TO ENJOY IT.

A. MARKETING MIX B. PACKAGING

C. PRICE D. PRODUCT

3) AN ITEM THAT IS PRODUCED TO SATISFY THE NEEDS OF A CERTAIN GROUP OF PEOPLE.

A. MARKETING MIX B. PACKAGING

C. PRICE D. PRODUCT

4) A PROCESS USED BY MARKETERS TO CREATE AN IMAGE IN THE MINDS OF A TARGET MARKET.

A. BRANDING B. GOODS

C. PLACE D. POSITIONING

5) IT CAN BE INTANGIBLE OR TANGIBLE AS IT CAN BE IN THE FORM OF SERVICES OR GOODS.

A. MARKETING MIX B. PACKAGING

C. PRICE D. PRODUCT

Answers:
1.A

2.C

3.D

4.D
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5.D

Reflection
I understand the concept of marketing mix and also the concept of 7 P’s that is included in the
Marketing mix.

I realized that the 7 P’s of a marketing mix is related to the opportunities of any kind of business.

I feel that anyone can be a good entrepreneur as long as they have knowledge on how to analyze
their business as well as their market.

Week 8: Developing a Brand Name.

Development
Learning Task 1: Identification

Directions: Write the word or phrase that is being described or completes the thought of each
statement. Choose the answer on the box. Write your answer on a separate sheet of paper.

Emotion Employee involvement Flexibility

Competitive awareness Consistency Purpose

1. ______________ is equally important for your employees to be well versed in how they communicate
with customers and represent the brand of your product.

2. ______________ aids to brand recognition, which fuels customer loyalty.

3. ______________ to improve your branding strategy and craft a better value in your brand.

4. ______________ means you allow the customers have chance to feel that they are part of your brand.

5. ______________allows you to adjust and differentiate your approach from your competition.

Answers
1.Employee involvement

2.Consistency

3.Competitive awareness

4.Emotion
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5.Flexibility

ASSESSMENT
Learning Task 4: Multiple Choice

Read each sentence below. Choose the letter of the best answer. Write it in your answer sheet.

1. The ultimate marketing strategy.

A. Brand Name B. People

C. Place D. Positioning

2. Where your product or service is actually sold.

A. Brand name B. People

C. Place D. Positioning

3. The place occupied by products in the heart and minds of the consumers.

A. Branding B. Brand name

C. Place D. Positioning

4. A name, symbol, or other feature that distinguishes a seller's goods or services in the
marketplace.

A. Branding B. Brand name

C. Place D. Positioning

5. A powerful and sustainable high-level marketing strategy used to create or influence a brand.

A. Branding B. Brand name

C. Place D. Positioning

Answers
1.A

2.C

3.D

4.A
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5B.

Reflection:
The learner, in their notebook, will write their personal insights about the lesson using prompts
below.

I understand that branding plays a very important role in the world of business and I also learned
about the commonly used branding strategies that every entrepreneur apply to their businesses.

I realized that branding has become an important part of every business, big or small. It helps us to
convey our ideas and views to the world and also helps us connect with our potential customers.

I feel that if we can have a very effective brand, we reach more and more customer, which in turn
can positively affect the growth of our business.
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2nd Quarter
Week 1: Understanding the Importance of Business Operation

Engagement
LEARNING TASK 2: CRITICAL REVIEW PROBLEMS ENCOUNTERED

Incidents Encountered Actions Taken

1. Employee turnover rate
2. Increase competition
3. Falling sales
4. Uncertainty
5. Globalization
Recognize and reward a worthy employee as
well as give gratitude and generosity to them.
Employees will be healthier, happier and less
likely to fly the coop if they are treated with
respect and dignity.
Be knowledgeable to the competitors and do a
research for marketing in making or launching
the business. Providing great, and memorable,
customer service is a great way to build loyalty
among your customers and differentiate
yourself from the competition.
Give the reason to the costumers why the
product is worth to buy and listen to their
feedback, innovate and educate oneself. Slow
Down, If you’re in a hurry to sell, you’re going to
harm your chances of actually closing the deal.
Slow down and be patient. You might be coming
off as too pushy and aggressive. Realize that
building relationships with prospects and
building trust takes time.
Learn faster and focus on the issues that you
have faced and think of a way on how to avoid in
doing it again. Give less guidance, and save it for
the big issues. In conditions of uncertainty, it’s
all the more important to push decision-making
outward and downwards, towards where new
information is originating and where it can be
acted on most swiftly.
Understand the problem of the people and on
what they really need, increase innovation and
educate employees. Identify Your Competitive
Edge, beware going into any new market
without leveraging a clear local competitive
advantage. By definition, a competitive
advantage refers to the manner in which a
company distinguishes itself to gain market
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share and establish both a niche and a customer

base