MIDTERM EXAMINATION IN ETHICS

Group No./ Title of Commercial:

Group Members

Video Commercial Rubric

Not Does Not Meet Meets Exceeds Points

Evaluation Item
Demonstrated Expectations Expectations Expectations Earned
CONTENT
Elements
 Content suitable, appropriate for
school project. 0 1-7 8-14 15-20
 Product is clearly visible and easy
to identify.
Copyright laws have been followed
and permissions are cited within the 0 1-7 8-14 15-20
video or as part of credits.
Presentation is clear and concise and
0 1-7 8-14 15-20
achieves its purpose
Brand image is supported by the
video elements (ex. Logo, colors, 0 1-7 8-14 15-20
slogan, etc).
Proper use of grammar, spelling, and
0 1-3 4-7 8-10
punctuation, etc. is applied.
PRESENTATION
Commercial includes an effective
0 1-7 8-14 15-20
opening, body, and conclusion.
Transitions are effective and
0 1-5 6-10 11-15
appealing.
Audio and visual elements are
0 1-5 6-10 11-15
coordinated and complementary.
Audio editing
 Good quality 0 1-5 6-10 11-15
 Appropriate volume
Proper use of video technology
 Video uses multiple camera
angles. 0 1-3 4-7 8-10
 Video is smooth and steady.
 Video is in focus.
Commercial is effective at motivating
0 1-5 6-10 11-15
audience to action
PARTICIPATION
All members participate in the
0 1-7 8-14 15-20
commercial
TOTAL POINTS
DEDUCTIONS
Obvious copyright infringement or plagiarism; example, use of the Nike brand or logo without permission.
(2 points for each occurrence).
Deduct two (2) points for commercial less than 30 seconds or over 2 minutes
____
FINAL SCORE 200