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PROGRAMME CODE--- 704 Master of Business Administration (MBA )
CODE MBA11 MBA12 MBA13 MBA14 MBA15 MBA16 SEMESTER - I SUBJECT Management- 'Theory and Practice' Managerial Economics Accounting for Managers Organizational Behaviour Quantitative Techniques Business Ethics and Values TOTAL CREDITS CREDITS 3 3 3 3 3 3 18
CODE MBA21 MBA22 MBA23 MBA24 MBA25 MBA26
SEMESTER - II SUBJECT Management Information System & Computer Business Law Financial Management Marketing Management Human Asset Management Executive Communication and Research Methodology TOTAL CREDITS
CREDITS 3 3 3 3 3 3 18
CODE MBA31 MBA32 MBA33 MBA116 MBA117 MBA118
SEMESTER - III SUBJECT Management of Small Business & Entrepreneurship Development Business Policy and Strategic Management Operations Research SPLZ-1 SPLZ-2 SPLZ-3 TOTAL CREDITS
CREDITS 4 4 4 2 2 2 18
CODE MBA34 MBA35 MBA36 MBA122 MBA123 MBA124
SEMESTER - IV SUBJECT International Business Environment Operations Management Quality Management SPLZ-4 SPLZ-5 SPLZ-6 TOTAL CREDITS
CREDITS 4 4 4 2 2 2 18
CODE MBA116A MBA117A MBA118A MBA122A MBA123A MBA124A
Human Resource Management SUBJECT Management of Training and Development Compensation Management Organizational Development and Change Management of Industrial Relations International Human Resource Management Labour Legislations
CREDITS 2 2 2 2 2 2
CODE MBA116B MBA117B MBA118B MBA122B MBA123B MBA124B
Financial Management SUBJECT Investment Management Merchant Banking and Financial Services Management of Infrastructural Financing International Finance Management Portfolio Management & Security Analysis Financial Derivatives
CREDITS 2 2 2 2 2 2
CODE MBA116C MBA117C MBA118C MBA122C MBA123C MBA124C
Information Technology SUBJECT Information Technology & Mgmt. Database Management System System Analysis & Design E-Commerce & IT Enabled Services Computer Network & Internet Enterprise Resource Planning
CREDITS 2 2 2 2 2 2
CODE MBA116D MBA117D MBA118D MBA122D MBA123D MBA125D
Marketing Management SUBJECT Product and Brand Management Marketing of Service Sales and Distribution Management Advertising & Sales Promotion Industrial Marketing International Marketing
CREDITS 2 2 2 2 2 2
CODE MBA116E MBA117E MBA118E MBA122E MBA123E MBA125E
Retail Management SUBJECT Retail Operations Management Customer Relationship Mgmt. Retail Branding & Strategy Mall Mgmt. & Risk Mgmt. International Retailling E-Commerce & Internet
CREDITS 2 2 2 2 2 2
CODE MBA116F MBA117F MBA118F MBA122F MBA123F MBA125F
Insurance & Banking SUBJECT Principal & Practices of Insurance Risk Management & Insurance Mutual Funds in India Mgmt. Of Banking & Insurance Companies Banking & Insurance Marketing Risk Mgmt. & Life Insurance Undertaking
CREDITS 2 2 2 2 2 2
CODE MBA116G MBA117G MBA118G MBA122G MBA123G MBA125G
Operations Management SUBJECT Technology & Innovation Mgmt. Material Management Project Management Logistic & Supply Chain Mgmt. Quantative System Modeling Techniques. Production & Planning Control
CREDITS 2 2 2 2 2 2
CODE MBA116H MBA117H MBA118H MBA122H MBA123H MBA125H
Hospitality Management SUBJECT Facility Design & Management Hospitality Law Hospitality Marketing & Sales Fundamentals of Tourism & Tourism Products Strategic Management Management Information Syatem
CREDITS 2 2 2 2 2 2
Detailed Syllabus Semester - I MBA101 --- Management-‘Theory & practice’ UNIT I: Management As A Science, Management As An Art, Management Both Science And Art, Role Of Management In Society. UNIT II: Definition Of Management: Its Nature And Purpose Management Functions, leanning And Innovation. UNIT III: Control, Organizing, Staffing, Discussion. UNIT IV: Classical Approach, Charles Babbage, Frederick W. Taylor, Henry Laurence Gantt, Henri Fayol Robert Owen, Max Weber . UNIT V: George Elton Mayo, Systems Approach. UNIT VI: Etzioni, Six-Box Organisational Model, Environment, An Overview of Emerging Concepts Influencing Organisational Designs. UNIT VII: The Matrix Organization - The Logic of the Matrix, Search for a New Solution, Strategic and Incremental Change. UNIT VIII: Organizing for the Learning Organization, Leadership as an Integrating Mechanism, Balance between Leadership and Management. UNIT IX: Process of Institutionalizing Leadership of Change, Leverage the Senior Team. UNIT X: Broadening the Senior Management, Developing a Leadership Orientation throughout the Organization. UNIT XI: Culture and the Business Organization, What is Culture? Variations in Culture, Business Firms within the Larger Cultural System, Cultural Practices in Different Countries, Attitude towards Time, Cultural Climate, Components of Culture, Material Culture, Ecology and Culture, Non-material Culture, Cultural Taboos. UNIT XII: Culture and Language Variations, Corporate Culture, Cultural Characteristics, Uniformity of Culture Strong and Weak Cultures, How Organizational Cultures Start? Maintaining Culture through Steps of Socialization, Guidelines for Changing Organizational Culture, more Insights into Cultures of the Factory Value of Cultural Awareness. UNIT XIII: Culture and Communication, Communication, Decisionmaking, Implementation, Strength of a Culture. Co-operation, Commitment,
UNIT XIV: How to Effect Cultural Change in the Organisation? Behaviour, Cultural Communication, Hiring and Socialising Newcomers, Implications of Culture in Management, Minimizing Conflict between Administrative Action and Cultural Values UNIT XV: Data and Information, Value-Added Resource, Quality, Relevance, Quantity, Timeliness, Common Information Technologies. UNIT XVI: Internet, Entranet, Intranet, Decision Support System, Expert System, Group Decision Support System, teamwork Competency. UNIT XVII: Managerial Decision Making, Types of Managerial Decisions, Programmed and Nonprogrammed Decisions, Proactive and Reactive Decisions, Basic and Routine Decisions, Intuitive and Systematic Decisions, Policy and Operative Decisions. UNIT XVIII: Decision-making Process, Identifying and Diagnosing the Problem, Generating Alternative Solutions, Evaluating Alternatives, Choosing the Best Alternative.
Reference Books: 1. Short-run Average Costs and Output. Marginal . Importance of the Decision. UNIT V: Determination of Demand. Replacement and Historical Costs. Information Technology and Decision-making. Economic Region of Production (Ridge Lines). Factors Determining of Elasticity of Demand. Scope of Managerial Economics. Role of Managerial Economist. Contribution of Quantitative Techniques to Managerial Economics. according to their Price Elasticities. Shutdown and Abandonment Costs. Explicit Costs and Implicit or Imputed Costs. Organizational Behavior by John B. Perishable and Durable Goods. UNIT IX: Production Decision. Group Decision-making. UNIT VI: Meaning of Price Elasticity of Demand. Isocost Lines Optimal Factor Combinations. Optimal Use of the Variable Input. Out-of-Pocket and Book Costs. Empirical Production Functions. Demand by Market Segments and by Total Market. Private and Social Costs. UNIT VIII: Supply Analysis Concept of supply. The Production Function. Average Revenue and Marginal Revenue. Determinants of Supply (Law of Supply). Individual’s Demand and Market Demand. UNIT II: Economics and Managerial Decision-making. Relationship between the Price Elasticity. Elasticity of Supply. Contribution of Economic Theory to Managerial Economics. Nature of Managerial Economics. Geometrical Measurement of Elasticity. Changes in Inputs Prices. UNIT XX: Techniques for Stimulating Creativity. Management Theory by John Sheldrake 3. Equi-marginal Principle. Costs in the Short-run. Real World Example: The Real Estate Market Cycle. Miner 2. Shifts of the Demand Curve. Types of Demand. Evaluating the Results. Importance of Management Decision-making. Cost-Output Relationship. UNIT IV: Meaning of Demand. Firm and Industry Demand. UNIT III: Marginal and Incremental Principle. Marginal Rate of Technical Substitution. Need and Significance of Cost in managerial Decision-making. Shortrun and Long-run Costs. The Three Stages of Production. Expansion Path. Future and Past Costs. Numerical Measurement of Elasticity. Consumer Goods and Producer Goods. Classification of Demand Curves. Elasticity of Demand with Respect to Advertisement. Fixed and Variable Costs. Opportunity Cost Principle.Managerial Economics UNIT I: Meaning of Managerial Economics. Production Function: One Variable Input Case: Short-Run Analysis. Individual versus Group Decision-making. Rate of Capital Input (k) Returns to Scale. Strategic Management Theory by Charles Hill and Gareth Jones MBA 102 --. The importance of Production Functions in Managerial Decision-Making. Short-run Total Cost and Output. Actual Costs and Opportunity Costs. Time Perspective Principle. Discounting Principle. Incremental and Sunk Costs. UNIT XI: Theory Of Cost. Income Elasticity of Demand. Direct (Separable or Traceable) Costs and Indirect (or Common Non-traceable) Costs. Average Cost and Marginal Cost. UNIT X: Isoquants. Change in Quantity Demanded (Movement Along the Demand Curve). Equilibrium of a Multi Product Producer. Autonomous and Derived Demand. The Production Function with two Variable Inputs: Long-Run Production Function. Total Cost. Creativity in Group Decision-making. Cost Concepts. Scarcity and Decision-making. Law of Variable Proportion of Diminishing Marginal Returns. UNIT VII: Types of Elasticities of Demand.UNIT XIX: Implementing the Decision. Cross (Price) Elasticity of Demand.
Long-run Equilibrium through New Entry Competition. Perfect Competition. Long-run Analysis of a Perfectly Competitive Firm. Short-run Equilibrium. Objectives of Cost-Volume-Profit Analysis. Economics of Scope. Theories of Profit.Cost (MC). Perfect Mobility of Factors of Production. Imperfect Competition. Features of Monopoly. Methods of Break Even Analysis. Pricing of multiple products. Price Discrimination. Features of Perfect Competition. Large Numbers of Sellers and Buyers. Innovation Theory of Profits. Price Determination: Equilibrium between Demand and Supply. No External Market. Optimum Output Level.Profit (Cvp) Analysis. Collusive Oligopoly Models. Other pricing practices. Declining Balance Method (DBM). Determination of Short-run price. Uses of Break even Analysis. UNIT XIV: Oligopoly & Zricing Strategies. Product Homogeneity. Product tying. UNIT XIII: Perfect Competition. A Perfectly Competitive Market for the Transferred Product.Volume . Criteria for Market Classification. Competition through Price Variation and New Entry. Cost plus pricing. Assumptions of Break even Analysis. Kinked Demand Curve Model of Oligopoly. Assumptions in Analyzing Firm Behaviour. Explanation of the U-shape of the Long-run Average Cost Curve. Risk and Uncertainty Theory of Profits. Sweezy’s Model of Kinked Demand Curve. Straight Line Method. Break even Models and Planning for Profit. Cournot Model (Duopoly). Bertrand’s Duopoly Model. Edgeworth’s Model of Duopoly. Treatment of Deferred Expenses. No Government Regulation. Costs in the Long-run. Stackelberg’s Duopoly Model. Free Entry and Exit of Firms. Models of Duopoly. Optimum Inventory Level. Monopolistic Competition in India. Sum of the Year’s Digit Method (SYDM). UNIT XVI: Cost . Determination of Market Price. Hall and Hitch Version of Kinked Demand Curve. Incremental/marginal cost pricing. Ramsey pricing Cycle pricing. Meaning of Perfect Competition. Features of Monopolistic Competition. Various Forms of Market. Application of Cost Analysis. Optimum Scale 3. Monopoly. Cartel. Equilibrium of the Firm. The Long-run Average Cost Curve is Derived from Short-run Cost Curves. Market and Criteria for Market Classification. Short-run Analysis of a Perfectly Competitive Firm. Government Intervention and pricing. Profit as a Reward for Organizing other Factors of Production. Treatment of Capital Gains and Losses. Depreciation.Profit Planning & Forecasting. Pricing of Joint Products. Determination of Long-run Normal Price. Profit maximization. Perfect Knowledge. Break even Analysis. Three Alternatives for Computing BEP. CVP Relations. Value Pricing and Prestige Pricing. Monopoly and Perfect Competition Compared. Profit as a Reward for Market Imperfection and Friction in Economy. Drawbacks of Break even Analysis (BEA) . Equilibrium of a firm. Time Element in the Theory of Price. Market. Price Leadership. Excess Capacity and Monopolistic Competition. Equilibrium of the Firm by Marginal Revenue and Marginal Cost. Long-run Equilibrium. Monopoly & Monopolistic Competition. Equilibrium of the Firm by Curves of Total Revenue and Total Cost. Meaning and Characteristics. Advantages of Break even Analysis. Products with Interdependent Demand. Transfer pricing. Going Rate and Sealed Bid Pricing. Accounting Profit and Economic Profit. Profit-Volume (P/V) Ratio. Gross Profit and Net Profit. Valuation of Stocks. UNIT XII: Market Structure & Pricing And Output Decisions. UNIT XV: Profit Analysis. Meaning & Nature of Profit. Economies of Scale. Normal Profit and Supernormal Profit. Price Skimming and Penetration Pricing. Long-run Equilibrium when Competition is through Price Variation.
Duality or Double Entry Accounting Concept. Value Added. Capital Receipts. GNP as the total of Factor Incomes. Primary Deficit. Process of Accounting. The Internal Rate of Return (IRR) Criterion. Revenue Deficit. Effects of Deflation. Meaning & Objectives of Fiscal Policy. Creeping Inflation. Internal Debt. Components of Budget. Types of Inflation. Disposable Income. Accounting Concepts. Definition. 2. Social Cost Benefit Analysis. Transitory and Fundamental Disequilibrium. List II: State List. GNP as a Sum of Expenditures on Final Products. Gross and Net Concept. Income and Expenditure. Mobilisation of resources. .UNIT XVII: Investment Analysis. Fiscal Policy. Taxes as in-build stabilizers. Marks Managerial Economics by Christopher R. UNIT XIX: Inflation & Monetary Policy. Going Concern Concept. Revenue Expenditure. Cost Push Inflation. Measures of aggregate income. Comparing Costs and Benefits: Decision Rules. Real vs Money National Product. Deficit Financing. Accounting Principles. Reference Books: 1. Demand Pull vs Cost Push Inflation. Shadow or Social Price. Net National Product. Causes of Disequilibrium (Deficit). Galloping Inflation and Hyper Inflation. External Debt. Managerial Economics by William Samuelson and Stephen G.Accounting for Managers UNIT I: Meaning. Fiscal Deficit. The Average Rate of Return on Investment. Public Investment Decisions. The Profitability Index Criterion. Meaning and Significance of Capital Budgeting. UNIT XX: Balances Of Payments. The Capital Account. Demand Pull Inflation. The Total Balance of Payments. The GNP Deflator. The Consumer Price Index. Capital Payments. National and Domestic Concepts. Impact of Fiscal Policy on Business. Accrual System. Thomas and S. Charles Maurice MBA103 --. Expenditure of Central Government. Value. Personal Income. Fiscal Policy and Economic Growth. Matching Concept. Definition of National Product. Interpreting national income measures. Monetary Policy. List I: Union List. The Wholesale Price Index (WPI). Steps Involved in Cost-Benefit Analysis. Business Cycle. NNP at Factor Cost (or National Income). Accounting Period Concept. Deficit Financing and Economic Growth. Control of Inflation. Revenue Budget. Techniques or Methods of Investment Evaluation. Organization of Public Investment Decisions. Public Debt in India. The Current Account. Gross National Product and Gross Domestic Product. Business Entity Concept. Capital Budget. Revenue Receipts. Monetary Policy in IS-LM Framework. Product Approach. Financial Power of Central and State Governments. UNIT XVIII: National Income. Rate of Inflation. Equilibrium and Disequilibrium in Balance of Payment. The Payback Period Method. Money Measurement Concept. Objectives of Monetary Policy. National income identities. Social Discount Rate. Income Approach. Cash System. The Net Present Value (NPV) Method. Deflation. Problem of Computation of per capita Income. Budget Deficit. Role of Taxes in Economic Growth. Expenditure Approach. Market Prices and Factor Costs. Approaches to measurement of national income. Instruments of Monetary Policy. Correction of Disequilibrium (Adverse Balance of Payments). Public Investment as a Contrast to Private Investment. Measurement of Inflation. Budget of State Governments.
Profit Center. Utility of Cash Flow Statement. Attributes of Financial Statements. UNIT XI: Methods of Preparing Fund from Operations. UNIT X: Meaning of Fund Flow Statement. UNIT XVII: Management Applications.UNIT II: Cost Concept. Stock of Finished Goods. Super Quick Assets Ratio. Accounting Equation. Advantages of Preparing Fund Flow Statement. Uses of Financial Statements. UNIT XVI: Responsibility Accounting. Profitability Ratios. DUPONT Analysis. UNIT III: Meaning of Cost Accounting. Costing Concepts. Trend AnalysisCase: Evaluation of Ford on the basis of Accounting Trends. General Classification. Acid Test Ratio. Capital and Revenue Expenditures and Receipts. Cost Classification. Sales Method. On the basis of Functions. Budgetary Control. Controllability Concept. Steps involved Zero-base Budgeting. Limitations of the Ratio Analysis. UNIT XIV: Zero-base Budgeting (ZBB). Materials/Purchase Budget. Cost of Goods Sold. Comparative Statements. Definition and Meaning of Standard Costing. Break-even Models and Planning for Profit. Activity Turnover Ratio. Creditors Turnover Ratio. Revenue Center. Classification of Variances. Benefits of Zero-base Budgeting. Personal Account. On the basis of Financial Statements. Sales Overhead Budget. Drawbacks of Break-even Analysis (BEA). Advantages and Disadvantages of Responsibility Accounting. Types of Budgets. Case: Out to Lunch Cuisine Inc. Classification of Accounts. Cash Budget. UNIT IX: Return on Assets Ratio. Stock Turnover Ratio. Net Profit Ratio. Importance of Marginal Costing. Technical Classification. Net Profit Method. Method of Difference. Fixed Budget. Tools for Analysis and Interpretation of Financial Statement Analysis. UNIT XV: Standard Costing And Variance Analysis. Turnover Ratios. Coverage Ratios. UNIT VIII: Short-term Solvency Ratios. Real Account. Flexible Budget. UNIT VII: Definition. ASIII Revised Cash Flow Statement. Objectives of Fund Flow Statement Analysis. Journal Entries in between the Accounts of Two Different Categories. UNIT IV: Types of Financial Statements. Uses of Break-even Analysis. Labour Variance. Gross Profit Ratio. Classification of Ratios. Concept of Variance Analysis.Preparation of Cash Flow Statement. Comparative Balance Sheet. Leverage Ratios. Capital Structure Ratios. Advantages of Break-even Analysis. UNIT V: Concepts. Transactions in between the Real A/c. Criticism of Zero-based Budgeting. Objectives. UNIT XVIII: Break-even Analysis. Limitations of Breakeven Analysis. Cost Sheet. Operating Profit Ratio. Stock of Semi-finished Goods. UNIT XII: Cash flow statement. Indirect Cost Classification. Meaning of Cash Flow Statement. Definition of Marginal Costing. Responsibility Centers. Sales Variance. Current Assets Ratio. Application of Cost Volume Profit . Schedule of Changes in Working Capital. Steps in the Preparation of Fund Flow Statement. UNIT XIII: Cost Control Techniques. Stock of Raw Materials. Comparative Common-size Statement. Accounting Conventions. Common-size Financial Statements. Investment Center. Nature of Financial Statements. Capital and Revenue Expenditures. Method of Coverages. Cost Center. Debtors Turnover Ratio. Material Variances. Production Budget. Algebraic Method. Overhead Variances. Standard Costing System. Nominal Accounts.Steps in the Preparation of Cash Flow Statement. Sales Budget. Return on Capital Employed. Utility of the Ratio Analysis. Break Even Chart. UNIT Costing. Classification of the Budget in accordance with the Flexibility. Profit-Volume (P/V) Ratio. UNIT VI: Comparative (Income) Financial Statement Analysis. Cost-Volume-Profit (CVP) Analysis. Limitations of Financial Statements. Methods Decisions Involving Alternative Choices. Accounting Concepts. Limitations of Fund Flow Statement. Objectives of Cost-Volume-Profit Analysis. Three Alternatives. Direct Cost Classification. Assumptions of Break-even Analysis.
Bruns Accounting for Managers (Briefcase Books Series) by William H. UNIT IV: Organising . Limitations of Management by Objectives Case: MBO in Action at Microsoft. Benefits of Management by Objectives. Determinants of Business Forecasts. Principles of Organisational Structure. Core concepts. ABC Model. Rate of Return Pricing.An Emerging Profession. Nature of Management. Combining Forecasts.Case II: LG Electronics Ltd. Characteristics of Management. . Concept of Activity-based Costing. Being A Manager. Premising. Organisation Manual. UNIT III: Forecasting. Steps in the Planning Process. Kinds of Decisions Case I: Mr Sharma's Decision Case II: Wages of Clerks. 2. Formal and Informal Organisation Case: Go Ahead . Approaches to Planning. Types of Strategies. What's in ABC?. What makes this Approach Powerful?. Methods of Pricing. Purpose of Management. Quality Costing. Price. Organisation Charts and Manuals. Strategic Management. Pricing Decisions. Life Cycle Costing. Maintaining Cost. Is Management a Science or an Art? Scope of Management. Backflush Costing. Cost. General Approaches. Organisation Structure. Variable/Marginal Cost Pricing. UNIT XX: Contemporary Issues In Management Accounting. Implementation Risks. Strategy Formulation. When are Costs Set?. Difficulties in Forecasting Technology Case: Need for Accurate Forecast. Tools and Techniques. First. Roles of a Manager. Process of Management by Objectives. Accounting for Managers: Text and Cases by William J. UNIT XIX: Activity-Based And Target-Based Costing. Models of Decision Making. The Basic Process. Organisational Design. Strategy Evaluation. Strategy Implementation. Essential Components in Business Forecasting. Contribution of Henry Fayol.Meeting Competition through Successful Organisational Structure. Who is a Manager. Setting Objectives. Reference Books: 1. Target Costing. Forms of organization. Organisation Chart.Analysis. Functions of a Manager. Characteristics of Management by Objectives. Minimum Pricig. Hierarchical Systems. Management vs Administration. Kaizen Costing. Webster CPA MBA104 --. Significance of Organisation Structure.The Process. Types of Plans. Break-even Pricing. Finding Paths to the Targets. Disadvantages of Quality Cost Analysis. Skills of an Effective Manager. Limitations of Strategic Management. Management .. Techniques of Forecasting. Decision Making Process. Then. Management by Objectives. Case I: AG Refrigerators Ltd. Line and Staff Organisation. The Design Process. Organising on Purpose. The Linearity Trap. Committee Organisation Case: The Lowering of the Pirates' Flag at Apple. Full Cost Pricing. Limitations of Forecasting. Case: KBC's Win or SDCK's Loss? UNIT II: Planning. Components of Decision Making. Throughput Costing. Determining the Kind of Organisation Structure. Case: General Motors Corp. Line Organisation. Functional Organisation. Benefits of Forecasting.Organizational Behaviors UNIT I: Definition of Management. Uses of Activity-based Costing. Exercising Choice. Reasons why a Strategy Fails.
Case: Did a Lack of EI really Cost Him His Job?. Essentials of Effective Control Systems. Advantages of a Differentiation Strategy. Integration. Control Techniques. Attitude Formation. Factors Influencing Perception. Taking Corrective Action. Types of Authority. Importance of Values. Attitudes And Job Satisfaction. Case: Managers Explain What has Helped and Hindered their Advancement.Recruiting or Retaining?. Advantages and Disadvantages of Authority. Determinants of Individual Behaviour. Principles of Coordination. Need for Coordination. Technology in HRM. Theories of Personality. Economic Challenges. Persuasion and Attitude Change. Case: Which is More Important . Characteristics of Attitudes. Types of Power. Authority. UNIT VI: Definition of Organisational Behaviour. Gantt Chart. Personality. Meaning of Authority.UNIT V: Meaning. UNIT XII: Values. Internal and External Attributions. Nature of Organisational Behaviour. Case: Nothing should be Accepted as a 'Given'. Establishing Standards. Delegation. UNIT XIII: Emotions And Perception. Attribution Theory. Freudian Psychoanalytic Model. Measuring and Comparing actual Results against Standards. . Major Determinants of Personality. Functions of Attitude. Importance of Coordination. UNIT IX: Centralisation and decentralisation. Barriers to and Advantages of Integration Case: Office Needs. Myers-Briggs Type Indicator. Meaning of Power. Ability. Social Cognitive Framework Case: Studying Cognitive Strategies for. Biographical Characteristics. Need for Organisational Behaviour. Definitions of Control. Instrumental and Terminal Values. Attributional Biases. Systems Approach to CoordinationCase: ABB. Case: Bajaj Auto. E-Human Resource Management. Recruitment. Selection. UNIT VII: The Formal and Informal Organisation. Affective Events Theory. Definition of Personality. Coordination Process. Emotional Intelligence. EI and Job Performance. Types of Integration. Humanistic Psychology Framework. Authority vs Power. Principles of Delegation. Sources and Types of Attitudes. Selection Process. Programme Evaluation and Review Technique. Characteristics of Control. Meaning of Delegation. Attitudes. authority and power. Features of Delegation. Types of Control. Case: Hewlett-Packard India (HP) Centralised and Decentralised Organisations. Frequently used Shortcuts in Judging Others. Steps in Control Process. Components of Attitudes. Recent Trends in HRM. Decentralisation. UNIT XI: Human Resource Management. Values. Types of Values. Power. Personality Characteristics in Organisations. Types of Differentiation Strategy. Perception. UNIT VIII: Meaning of Individual Behaviour. Differentiation And Integration Differentiation. Centralisation. Sources of Recruitment. Critical Path Method (CPM). Perceptions and its Application in Organisation. UNIT X: Controlling. Advantages of Delegation. Cognitive Dissonance Theory. Job Satisfaction. Types of Coordination. Attribution. Contributing Disciplines. Case: Seasickness as Self-fulfilling Prophecy. Organizations as Systems. Delegation. Workforce Diversity. Modelling for OB. Issues regarding Delegation. Determinants of Organisational Behaviour. Relationship between Planning and Control. Theories of Emotions.
Cultural Models. Goal-setting Theory. Modern Transactional Analysis Theory. Cross-cultural Perspective. Case: Reorganisation as rebirth Resistance to Change. Case: Enriching and Empowering Employees. Types of TeamsCase I: Self Managed Teams at W. Meaning of Learning. Case II: Cross-cultural Management Organisational Change. Maccoby’s Four Political Types Case: Bringing Kids into the Family Business . Determinants of Organisational Behaviour. Contemporary Issues in Leadership.A Short Case Study. Managing the Boss. Case: A Consultant's View of Conflict. Forms of Change. McClelland's Theory of Needs. Need for Organisational Behaviour. The Formal and Informal Organisation. Nature of Organisational Behaviour. Early Approach to Motivation. Characteristic of Leadership. Forces for Change in Organisations. Theories Involved in Learning. Types of Learners. What is Motivation?. Quinn's Competing Value. Stages of Conflict. Functions of a Leader. . Case: COCO Raynes Associates. Case I: Unwanted Promotion. Nadler's Organizational Model. transactional analysis. Lewin's Change Model Case: Using Force Field Analysis. Understanding Work Teams. Definition of Personality. Schein's Organisational Culture Model. Case II: The Port Story . Operant Conditioning. Definition of Conflict. Case II: Sushma's Quandary as a Leader. Determinants of Individual Behaviour. Principles of Reinforcement Definition of Organisational Behaviour. Stages of Group DevelopmentGroup Decision MakingCase: Self Directed Work Teams. Political Strategies and Influence Tactics. Contemporary Theory of Motivation. Levels of Conflict or Forms of Conflict. Major Determinants of Personality. A Contingency Model of Analyzing Change Case I: Fear of Going Private. Reinforcement. Sources of Power in Organisations. Equity Theory I. Advantages of Transaction Analysis.UNIT XIV: Learning. Theories of Leadership. Case I: Absence of a Succession Plan. Case: James Farris. The Learning Process. Case: Employee Motivation . Gore and Associates Case II: Asha-Kiran HospitalCase III: Bloom or Bust. Case: Studying Cognitive Strategies for Managing a Situation. Types of Organisational Culture. Managing Resistance to Change. Personality Characteristics in Organisations. Social. Sources of Resistance. UNIT XVI: Work Motivation. Importance of Leadership. Changing View of Conflict. Humanistic Psychology Framework. 'Hierarchy of Needs' Theory. Current Issues in Organisational Communication. Reality of Politics. UNIT XIX: Organisational Culture. Motivation-hygiene Theory. Definition. Ability . Social Cognitive Framework. Case I: Organisational Culture at Southwest Airlines.L. Cognitive Learning Theory. Behavioural Reactions to Change. Leadership Styles. UNIT XVII: Definitions and Meaning of Leadership. Importance of Culture to the Organisation. Organisations as Systems. Theory X and Theory Y. Creating Effective Teams. UNIT XV: Group Behaviour.Learning. Classical Conditioning. UNIT XVIII: Conflict Management. Expectancy Theory. Approaches/Models to Managing Organisational Change. Causes of Conflict. Theories of Personality. Outcomes of Conflicts. Strength of Organisational Culture. Conflict Management Strategies. Consequence of using Power. Denison Model. Philosophy of TA. Case II: Microsoft: Bill Gate's Own Culture Club. individual behaviour. Personality. Hofstede Model Fons Trompenaars. Negotiation. Types of Groups Reasons for Forming Groups Case: Organizations to Admire. Meaning of Individual Behaviour. Contributing Disciplines. ERG Theory. Politics of Change. Functions of Organisational Culture. Modelling for OB. Power And Politics. Stages in Reinforcement. Sources of Organisational Conflict. Biographical Characteristics. TA Unfolded. Political Behaviour in Organizations.
Managing Stress. Case: Career and Marriage. Organizational Behavior by Robert Kreitner and Angelo Kinicki. Schermerhorn Jr. Variables and Parameters. Network Representation of Transportation Model General Representation of Transportation Model. Harmonic Mean. Relation between Mean. Consequences of Stress. Reference Books: 1. Mode. Procedure to Solve Transportation Problem. Median and Mode. UNIT VIII: Maximization & Minimization Models. . Advantages of Mathematical Modeling. Balanced Transportation Problem. Individual Response to Stress. UNIT V: Definition of Average. Developing a Suitable Model. 2. Deterministic Model Example. UNIT X: Transportation Model. Unbalanced Transportation Problem. Implementing the Results. Other Partition or Positional Measures. MBA105 --. 3. Statistics as a Scientific Method. Prohibited Routes Problem. Solving Linear Programming Graphically Using Computer. UNIT IX: Additional Variables used in Solving LPP. Robbins and Timothy A. Mathematical Formulation. Meaning and Definition of Statistics. Duality in LP Problems. Framework for Preventive Stress Management. Transshipment Problem .UNIT XX: stress management.Quantitative Techniques UNIT I: Historical Development. Multiple Solutions in Lpp. Discrete-in-Time Models. UNIT VI: Mathematics — The Language of Modelling. Sensitivity Analysis. Arithmetic Mean. UNIT VII: Essentials of Linear Programming Model. UNIT III : Scope of Quantitative Technique. Organizational Behavior by John R. Organizational Behavior (XIIIth Edition) by Stephen P. Origin and Growth of Statistics. Statistics as a Science or an Art. Statistics as a Science different from Natural Sciences. Big M Method. Continuous-in-Time vs. Minimization LP Problems. Managerial Implications of Stress. About Quantitative Technique. Functions and Characteristics of an Average. Hunt. Statistics : An Introduction. Causes of Stress. General Linear Programming Model. Degeneracy in Transportation Problems. Graphical Method. James G. Formulation of Linear Programming. Formulation of LP model. Maximization Case. Systems Concepts. Unbounded Solutions in LPP. Judge. Solving LP Problems Using Computer with TORA. Maximization Transportation Problem. Properties of Linear Programming Model. Solving Transportation Problem Using Computer. Case I: Stressed-out Managers. Summary of Graphical Method. Validating the Model. Statistics as a Science. Dr. Various Measures of Average. Solving the Model. Acquiring the Input Data. Case II: NYNEX. Probabilistic Models. Methodology of Quantitative Techniques. Median. General Adaptation Syndrome (GAS). Degeneracy in LP Problems. Building a Mathematical Model. Geometric Mean. UNIT II: Defining the Decision Variables and Constraints. Verifying and Refining a Model. Approaches to Stress. Formulating the Problem. Use of Linear Programming to Solve Transportation Problem. UNIT IV: Statistics as Data.
Uniform Distribution (Continuous Variable). Queuing Systems. UNIT XIII: Waiting Model (Queuing Theory). Geometrical distribution.XIV Solving Maximization Problems Using Computers. UNIT XVI: Theorems on Expectation. Counting Techniques. Two-person Zero-sum Game. Expectation of a Function of Random Variables Decision Analysis under Certainty. Simulation of Demand Forecasting Problem. Binomial Distribution. Simulation of Queuing Problems. Joint Probability Distribution. Pert / Cpm Network Components. Characteristics of Queuing System. The Queue Discipline. Critical Path Analysis. Minimum Stock Level. Use of Linear Programming to Solve Assignment Problem. Attitude of Customers. The Service Mechanism. Danger Level. Project Evaluation Review Technique. Theorems on Probability-II theoretical probability distributions Probability Distribution. UNIT XVII: Expected Value with Perfect Information (EVPI). Ordering Level or Re-order Level. Pure Strategies: Game with Saddle Point. Reference Books: 1. Solving Pert Problems using Computer. Average Stock level. Statistical or Empirical Definition of Probability. Mathematical Structure of Assignment Problem. UNIT XIX: Game Theory. Hypergeometric Distribution. UNIT XII: Network Model. Multiple and Unique Solutions. Monte Carlo Simulation. The Number of Service Channels. UNIT XV: Probability Distribution of a Random Variable. Single Server Queuing Model. Network Representation of Assignment Problem. Maximization Problem. Procedure for Numbering the Events Using Fulkerson's Rule. Types of Assignment Problem Hungarian Method for Solving Assignment Problem. Errors to be avoided in Constructing a Network. Use of Posterior Probabilities in Decision-making. Solving the Problem Using Computer with Tora. Simulation of Inventory Problems. Advantages and Disadvantages of Simulation. Marginal Probability Distribution. Axiomatic or Modern Approach to Probability. Conditional Probability Distribution Expectation of the Sum or Product of two Random Variables. Maximum Stock Level. Essential Factors of Material Control ABC Analysis Technique. Use of Subjective Probabilities in Decision-making. Exponential Distribution. Symbols and Notations. UNIT XX: Simulation. Restricted Assignment Problem. Solving Unbalanced Assignment Problem using Computer VII. Discrete and Continuous Probability Distributions. Solving Cpm Problems using Computer. Determination of Float and Slack Times. Theorems on Probability-I. Dominance Property. Quantitative Techniques by T. probability distribution of a random variable. Rules in Constructing a Network. Need of Inventory Control. Decision-making under Risk. Cost Analysis . Problem on the Computer with Tora.UNIT XI: Assignment Model. UNIT XIV: Classical Definition of Probability. Uniform Distribution (Discrete Random Variable). Pert. Solving Problems on the Computer with Tora. The Arrival Pattern. Lucey 2. Unbalanced Assignment Problem. The Number of Customers allowed in the System. Solving LP Model Games Graphically using Computer. UNIT XVIII: Inventory model. Travelling Salesman Problem. Poisson and Exponential Distribution. Process of Inventory Control. Quantitative Analysis by Stephen Few . Advantages of Material Controls. Mixed Strategies: Games without Saddle Point. Cumulative Probability Function or Distribution Function. Pascal Distribution. Normal Distribution. Poisson Distribution. Decision-making under Uncertainty.
Business Ethics and Values UNIT I: Definition of Ethics. Ethical Standards of Practice . Arguments Against Social Responsibility of Business. Chief Executives Officers (CEO). Responsibility to Shareholders. UNIT VI: Responsibility to Consumers. UNIT III: Tools of Ethics. Emerging Ethical Issues in Business. Core Values. Responsibility to the Employees. Managing Ethics in the Workplace. Community Involvement. Business Ethics. Board of Directors. Business Ethics as Practice: Ethics as the Everyday Business of Business by Mollie PainterMorland . Levels of Ethical Questions in Business. Approaches to Managing a Company’s Ethical Conduct. Misappropriation. UNIT IX: Importance of Corporate Governance. Implementation of Ethics. UNIT IV: Language of Business Responsibility. Benefits of Managing Ethics as a Programme. Compliance Approach. UNIT XX: International Business Ethics. Myths about Business Ethics. UNIT XII: Key Ethical Concepts in Business Ethics. Benefits of Business Ethics. Ethical Issues Facing HR Professionals. Issue of Protecting Trade Secrets. UNIT XVI: Code of Ethics and Guidelines in Formulation. UNIT XVIII: Business Ethics in a Global Economy. Guidelines for Managing Ethics Management Programme. Corporate and International Perspectives by Colin Fisher and Alan Lovell 2. Ethical Culture Approach. Reference Books: 1. UNIT XIX: Business Ethics in the Global CommUNITy. Direct Social Activism View. Consultants. UNIT V: Philanthropic Perspective. Business Ethics and Values: Individual. Damage Control Approach. Ethically Global Manager. UNIT XV: Key Roles and Irresponsibilities in Ethics Management Programme. Ethical Auditing. Nature of Social Responsibility of Business.MBA106 --. Profit Only Point of View.Why have them? UNIT XIII: Strategies for Handling Ethical Dilemmas. Two Broad Areas of Business Ethics. Cross-Culture Variability in Ethical Standards. UNIT VIII: Corporate Governance. UNIT II: Business Ethics is Now a Management Discipline. UNIT XIV: Ethics Management Programme. UNIT XVII: Guidelines to Develop Codes of Ethics. UNIT XI: Company’s Ethical Strategies. Remedies Available under the Act. Responsibility to Consumers. UNIT X: Unconcerned or Non-issue Approach. Why People Involve in Unethical Conduct. Concept of Social Responsibility of Business. Management Morality. UNIT VII: Arguments for Social Responsibility of Business. Corporate Planning Staff. Board Committees.
Informal Specifications. Information System as a Sub-system. The Competitive Business Environment. System Boundaries. Sales Management Systems. System Maintenance. Information Systems Supporting Labour Negotiations. Individual Level Managers and Information Systems. UNIT III: Tactical And Strategic Level Information Systems: Nature of Tactical and Strategic Information Systems. Select and Implement the Best Alternatives. Compensation and Benefits Systems. Management. Long-range Forecasting Systems. Marketing Information Systems. Product Design and Development Systems. Systems Concepts in Business.II MBA107 --. Role of Information Systems. Electronic Markets. Plant Design Systems. UNIT II: Types of Information Systems. Components of Information. Distribution Channel Systems. Capacity Planning Systems. New Options for Organizational Design: The Networked Enterprise. Tactical Accounting and Financial Information Systems. Product Planning and Development Systems. Evaluate the Alternatives. Why Business Need Information Technology?. Just-In-Time Systems. The Network Revolution and the Internet. Computer Integrated Manufacturing Systems. Identify Alternative Solutions. Technology Planning and Assessment Systems. Site Planning and Selection Systems. Advertising and Promotion Systems. Why Information Systems?. Recruiting Systems. What is an Information System? A Framework for Business Users.Management Information Systems and Computer UNIT I: Systems Concepts. Some Basic Concepts and Strategies in the Study of Systems.SEMESTER . Operational Systems. Emergence of the Global Economy. Information System Resources. Classification of Information Systems. Sales Forecasting Systems. National Level. Validation Checks. Cash Management Systems. UNIT V: Components of Information Systems. Outputs and Inputs. Tactical Human Resource Information Systems. Manufacturing Resource Planning Systems. Define the Problem. Systems and Sub-systems. System and its Environment. Strategic Accounting and Financial Information Systems. Components of Specifications. System Feedback. Transformation of the Business Enterprise. Classification by System Objectives. Materials Requirements Planning Systems. Interface Problems. Follow up to Determine whether the Solution is Working. Using the Systems Approach in Problem Solving. Enterprise Resource Planning. UNIT IV: Systems Concepts. Pricing Systems. Outputs and Inputs. Organization as a System. System Stress and Change. Production Scheduling Systems. Classification based on the Nature of Interaction with Environment. Competitive Tracking Systems. Strategic Human Resource Information Systems. . Gather Data Describing the Problem. System Feedback. Investment Management Systems. Financial Condition Analysis Systems. Workforce Planning Systems. Succession Planning Systems. Process Positioning Systems. Job Analysis and Design Systems. Sub-system Interface. Company Level. Classification by Mode of Data Processing. Strategic Production Information Systems. Strategic Marketing Information Systems. Structure of an Enterprise. Components of an Information System. Formal vs. Marketing Research Systems. Capital Budgeting Systems. Tactical Production Information Systems.
Inter-Organizational or Intra-Organizational DSS. UNIT IX: Decision Support Systems (Dss). Framework of Decisions Support Systems. Industry Level Strategy and Information Systems: Competitive Forces and Network Economics. Information Systems and Business Strategy.Psychological Types and Frames of Reference. Supply Chain Management and Efficient Customer Response Systems. Organisations and Environments. Customer Relationship Management. Using Systems for Competitive Advantage: Management Issues. Artificial Intelligence Family. Behavioral Theories. The Systems Development Process. Decision Support Systems (DSS). How Information Systems affect Organisations. Stages of Decision Making. . Why Organisations are so much Alike: Common Features. Process of Transaction Processing System. DSS and MIS.Human Resource Systems. Implications for System Design. UNIT XV: Artificial Intelligence. Managing the Process. Multiple Contact Points Feedback Individual Needs and Cross Selling. Transaction Processing Systems. Information System Products and Services. Communications-Driven and Group DSS. Data-Driven SS Model-Driven DSS. Types of Decisions: Structured versus Unstructured. How Information Technology has Changed the Management Process Traditional and Contemporary Management. Other Differences among Organisations. Tracking Changes. Document-Driven DSS. Business Level Strategy and the Value Chain Model. The Internet: Integration of Different Systems. Difference between Neural Networks and Expert Systems. Why Business is Interested in Artificial Intelligence?. Process in Outline. Rational Model. Integration. Examples of DSS Applications. The Decision Making Process. Processing and Revalidation. Problems with Expert Systems. Types of DSS. Web-Based DSS. Behavioural Perspective. Artificial Intelligence. Hybrid AI Systems. International Era. Components of DSS Overview of a DSS. An Expanded Framework. Why Organisations are so Different: Unique Features. What Managers can do. Other Intelligent Techniques. Intelligent Agents. Features of TPS. Neural Networks. Cognitive Perspective and Post-modern Era. Information Partnerships. How Expert Systems Work?. Leveraging Technology in the Value Chain. Applications and Concepts. Business Processes. Subscriptions. UNIT XII: Integration in Business. FunctionSpecific or General Purpose DSS. Customer Decision Support on the Internet. Managing Strategic Transitions. Limitations of Data Warehouse. Firm Level Strategy and Information Technology. Economic Theories. Introduction to Decision Making. UNIT VII: What is an Organisation? Salient Features of Organisations. Web Discussion and Surveys. Knowledge-Driven DSS. UNIT XIV: Transaction Processing Systems (TPS). UNIT VIII: Decisions bout the Role of Information Systems. Capturing Knowledge: Expert Systems. How Organisations affect Information Systems. Technical-rational Perspective. UNIT XI: Organizational Models of Decision Making.Individual Models of Decision Making. Knowledge-based View of the Firm. Levels of Decision Making. Information Technology Services. The Competitive Forces Model. Need for an Expanded Framework. Workgroup Integration. UNIT X: Three Schools of Management. Financial Systems Logistics. Announcements. Why Organisations Build Information Systems. Systems to Focus on Market Niche. Fuzzy Logic. UNIT XIII: Document Libraries. Approval Routing and Work Flow. Organizational Intelligence: Casebased Reasoning. Meaning. Role of Enterprise Resource Planning (ERP).UNIT VI: Information Systems And Strategy: The Strategy Development Process. Bureaucratic Models. Types of Transactions Characteristics of Transaction Processing Systems. Genetic Algorithms. Network Economics. Building an Expert System. Integrating with Legacy Systems Building a Data Warehouse.
Computers and Computer Processing. Client/Server Computing. Developing a Control Structure: Costs and Benefits. Criminal Law and Civil Law. Mercantile (or Business) Law. Information Architecture Challenge. Managing the New IT Infrastructure. Dealing with Mergers and Acquisitions. Social Interfaces.UNIT XVI: Management Of Information Systems And Information Technology. Essentials of Law. Security and the Internet. Important Elements or Characteristics of Law. Industrial Networks and Extended Enterprise Systems.Security And Control. An Ideal Model of Enterprise Computing. The Vision. Learning to Use Information Systems. Extranets Pack Tough New Challenges for MIS. Workstation Computers. Concept of Ownership. UNIT XVIII: Enterprise Resource Planning (ERP). Sources of Indian Law. How an ERP Improve a Company's Business Performance?. The Vision. Classification of Law. Globalisation Challenge. Application Controls. Reference Books: 1. Connecting Infrastructure to Strategy: Governance. IT-enabled Organisational Transformation. Public Law and Private Law. Creating a Control Environment. Meaning and Nature. Responsibility and Control Challenge. Role of Information Technologies on the Emergence of New Organisational Forms. Substantive Law and Procedural Law. Why do ERP Projects Fail so often?. Information Technology on the Emergence of Networks. UNIT XX: challenges In Management Of Information Systems. International Law and Municipal Law. Ensuring System Quality.Business Law UNIT I: Meaning and Nature of Law. Mainframes. Changes in the Business Environment and their Effect on OrganisationalDesign. Some Basic Legal Concepts. Public International Law and Private International Law. Managing IT Infrastructure and Architecture: Enterprise Computing. How long will an ERP Project Take?. O'Brien and George M. What is ERP?. Software Quality Assurance. Secondary Sources of Indian Law. Enterprise Resource Planning. Computer Networks and Client/Server Computing. Marakas MBA108 --. What will ERP Fix in my Business?. Role of IOS within the Network Structure. Steps to Building and Managing ES and IN. Elements of the New IT Infrastructure. Four R’s of Business Transformation. Basic Concepts of Enterprise Computing. Information Systems Investment Challenge. Business Drivers: The Changing Business Environment. Enterprise Systems. Law and Morality. Threats to Computerized Information Systems. Concept of Legal Entity. Strategic Business Challenge. The Reality. Personal Computers. General Controls. . Sources of Indian Business Law. How do Companies Organize their ERP Projects? UNIT XIX: Information Systems . IT and Organisational Design. Concerns for System Builders and Users. Objectives. Interactive Multimedia. The Network Structure. Will ERP Fit the Ways I do Business?. Technology Drivers: The New Networked Environment. Concept of Possession. Five Levels of IT-induced Reconfiguration. System Vulnerability and Abuse. Super Computers. What does ERP Really Cost?. The Reality. Smart Cards and Microminiaturization. Role of Auditing in the Control Process. UNIT XVII: Managing Infrastructure And Enterprise Systems. Concept of Property. Management Information Systems by Ken Laudon and Jane Laudon 2. Intellectual Property Rights (IPR). Key Infrastructure Decisions. Information Technology Trends. System Quality Problems: Software and Data. Concept of Legal Rights. Ignorance of Law is No Excuse. Mini Computers. Primary Sources of Indian Law. Management Information Systems by James A. Industrial Networks and Trans-enterprise Systems.
Express Agency (s. Duties of a Bailee. the Indemnity holder). Special Terms in a Contract. What is the Point of Getting the Breaching Party to Reconsider?Remedies for Breach of Contracts.VI-VV). Meaning of Specific Performance.VIVIIIVIIII] Certain Relations Resembling thoseCreated by Contracts). Personal Liability of gent . Liability of Surety.e. Different Kinds of Agencies . Agency by Estoppel (s. Discharge of Contracts by Impossibility of Performance. Different Modes of Discharge of Contracts [Ss. Quasi Contracts [Ss. Completion of Communication of Offer and Acceptance [s. Commencement of Indemnifier’s Liability. Agency Coupled with Interest . The Parties to a Contract. Contingent Contracts [S. Rights of a Creditor.158).196-200) . Freedom to Contract. Cases which are Treated as Quasi Contracts.187) .VIII). Difference between Offer and Invitation to Offer. Free Consent.IIVI-III0]. Who may be Agent? . Privity of Contract.X-XII].201) . Contract of Indemnity. Meaning of Quasi Contracts. Mental Incompetence Prohibits a Valid Contract. Capacity of a Minor to Enter into a Contract.UNIT II: Meaning and Essentials of a Valid Contract. Liabilities and Discharge of Surety. Termination of Bailment. Concealed Principal .182) . Discharge of Contracts by Breach. Rights of the Indemnifier. Discharge of Surety. Contracts which need not be performed. Liability of Principal to Third Parties . UNIT IV: Contract of Guarantee. Duties and Rights of Agent . Definition and Nature of the Contract of Guarantee (s. Rules Regarding the Time. 237) . Specific and Continuing Guarantee. Kinds of Guarantees. Agency of Necessity (s. Rights of a Bailo. Persons who are Competent to Contract. Consideration. Duties and Rights of Bailor and Bailee. Rights and Duties of a Pledgor and a Pledgee. Discharge of Contracts by Performance or Tender. Rights of Agent . Definition of Pledge or Pawn. Rights of a Bailee. Make the Law for Themselves. Acceptance of an Offer. Definition of Bailment (s. UNIT III: Rules regarding Performance of Contract. Undisclosed Principal . Proposal (or Offer) and Acceptance. Foreign Sovereigns and Ambassadors (Political Status). Finder of Lost Goods. Classification of Agents . Rights of the Indemnified (i. Classification of Contracts. 190-195) . Capacity to Contract [Ss. Principal’s Duties to the Agent and his Liability to Third Parties . Fiduciary Relationship.VIIIII-VIIV]. VIX-VII). Remedies for Breach of Contracts. Oral or Written Guarantee. Alien Enemy (Political Status). Definition of Agent and Agency . Illegal and Void Agreements. Meaning of Consent.. Agreements Declared Void [Ss. Circumstances under which Agency Terminates or Comes to an End (s. Consent and Free Consent. Mercantile or Commercial Agents . Meaning of Consideration. Implied Agency (s. A Power of Attorney may be Special or General . Duties of Agent . Essentials of a Valid Offer. Termination of Agency .V]. Modes of Making an Offer.IIIII-IIV]. Liquidated Damages and Penalty. Power of Attorney . Accord and Satisfaction. Place and anner of Performance ofContracts (Ss. Meaning of a Counter-offer. Remedy by Way of a Suit on Quantum Meruit. Pledge by Nonowners. in a Sense. Discharge of a Contract by Operation of Law. Remedy of Injunction. A Guarantee may either be for the Whole Debt or a Part of the Debt. Special and General Agents .189) . Meaning . Kinds of Bailments. UNIT V: Definition of Bailment and its Kinds. When Termination of Agency takes Effect? . Obligations Imposed on a Creditor in a Contract of Guarantee. Freedom to Contract is a Myth or an Illusion. Assignment of Contracts. Duties of a Principal . Purpose of Guarantee. Essentials of a Contract. Meaning of Mutual Consent (S.VVI-V0). Reciprocal Promises (Ss. Meaning of Indemnity. Contract.IIII-IIIVI]. Rights. Agency by Holding Out . Unlawful Consideration and Object [Ss. Meaning of Agent and Agency (s. Appropriation of Payments (Ss. Quantum Meruit. UNIT VI: Contract Of Agency . Sub-agent and Substituted Agent (Ss. Revocation of Offer. Agency by Ratification (Ss. Who can Employ Agent? . Rights of Surety.XIIVI). Duties of a Bailor. Registration . Rights and Obligations of the Creditor. 187) . Nonmercantile or Non-commercial Agents .
Goods and their Classification . Who can Cross a Cheque? . International Law oncerning Negotiable Instruments . Meaning of a Bill of Exchange . Presumption as to Foreign Law (s. Stamp Duty .55) Suit for Damages for Non-acceptance (s. Privileges of a Holder in Due Course . Introduction . Definition and Essentials of a Contract of Sale . Sale by Auction UNIT VIII: Law Of Negotiable Instruments . Duties and Liabilities of romoters Incorporation of a Company .135) . Documents of Title to Goods .18) . Meaning of ‘Property in Goods’ . Performance of a Contract of Sale of Goods . Delivery . Pre-incorporation and Provisional Contracts . Dishonour of a Bill .UNIT VII: Law Of Sale Of Goods . Presumptions as to Negotiable Instruments . Features of a Bill of Exchange . Negotiation of a Negotiable Instrument .134) . Specimen of a Promissory Note . Passing of Property in Goods in the Case of Foreign Trade . Forged Endorsement (s. Meaning .100) . Unpaid eller and His Rights . Conditions and Warranties . Significance of Crossing . Certificate of IncorporationConsequences of Incorporation . Not Negotiable A/c Payee Crossing) . Specimen of a Cheque . Meaning of Negotiation . Negotiable Instrument .17) . Suit for Interest (s. Essential Elements of a negotiable Instrument . Meaning of Goods . Negotiation and Assignment . Producer Companies (Sections 581A 581ZT) . Parties Standing in Immediate Relationship . Conversion of Private Company into a Public Company .21-25) . Promotion of a Company . Presentment . Parties to a Promissory Note . Definition . Remedies for Breach of a Contract . Transfer of Title by Non-owners [Ss.11-17) . The Paying Banker . One-man Company . Sale and Agreement to Sale . Distinction between Sale and Some Other Transactions . Holding and Subsidiary Companies . Maturity (Ss. Conditions and Warranties (Ss. Crossing of Cheques . Out-of-date . Inchoate Stamped Instruments (s. Non-trading Company or Association not for Profit . Doctrine of Caveat Emptor . Acceptance of Bills . Specimen of a Bill of Exchange . Availability of Name . Passing of Property in Goods . Types of Crossing . Who is an Unpaid Seller? . Dishonour of a Cheque n Ground of Insufficiency of Funds Consequences of a Wrongful Dishonour . Features of a Company . Conversion of Public Company into a Private Company . Distinction between a Promissory Note and a Bill of Exchange . Foreign Company . Form of Contracts made by Companies . Cheques . Dishonour . Government Company . Promotion . Lifting of the Corporate Veil . Noting . Suit for price (s. Endorsement . Attestation and Registration of a Promissory . Risk Prima Facie Passes with Property . oreign Instruments made in Accordance with Indian Law (s. Effect of Endorsement .85) . Kinds of Bills . Private and Public Companies . Rules regarding Passing of Property in Goods from the Seller to the Buyer . Essentials of a Promissory Note . Meaning of a Negotiable Instrument . Law in Respect of Dishonour (s. or Stale and Over-due Cheques . Ambiguous Instrument (s. Meaning of a Cheque . Liability on Foreign Instruments (s. Holder and Holder in Due Course . Meaning of Price . Special Privileges and Exemptions Available to a Private Company . Important Concepts and Terms .Note and a Bill of Exchange . Classification of Goods . Certificate to Commence Business . Mode of Payment of the Price . Payment in Due Course . Protesting (s.136) . Stipulation as to Time . Presentment for Payment . Amount Stated differently in Figures and Words (s. Capacity of Parties to the Negotiable Instrument . Illegal Association . Account Payee Crossing (A/c Payee Crossing) . Meaning of Crossing . 2730] . Rights of an Unpaid Seller . Requisites of a Cheque .137) UNIT IX: Promotion And Classification Of A Company . Not Negotiable Crossing . Collection of Bills . Parties to a Bill of Exchange .20) . A Bill of Exchange and a Cheque Distinguished . Promissory Notes and Bills of Exchange .56) . Duties of the Seller and the Buyer . Negotiation Back . 61) . Classification of Companies . Floatation .
Raising of Capital/Issue of Shares . . 70) . Introduction. 63) . 62) . Member and Shareholder . Share vs Share Certificate. Preference Share. 62-63) . 112) . 70 . Public Deposits . Constructive Notice of Articles and Memorandum. 111) . Surrender of Shares .77) . Equity Share. Rights of a Member . Introduction . General Principles Regarding Allotment . Meaning and Purpose. Doctrine of Ultra Vires. Liability for Untrue Statements in the Prospectus (Ss. 108A-108I) . 71) Effect of Allotment of Shares in Contravention of S. Register of Members . Statutory Restrictions on Transfer of Shares (Ss. Limitations on Power to alter Articles. Prospectus by Implication . Share Warrants (s. Effect of Contravention of Section . Annual Return . Termination of Membership . Steps which are Necessary before the Issue of Prospectus . Reduction of Share Capital without the Sanction of the Court . UNIT XIV Announcement Regarding Proposed Issue of Capital . Reduction of Capital . Alteration of Share Capital . 206A) . Share Certificate (s. Information Memorandum . Transfer of Shares under Depository System . Cumulative Convertible Preference Shares (CCPS). Listing of the Shares on a Stock Exchange . 72 73) . Power of the Board of Directors to Refuse Registration of Transfer of Shares . Procedure of Transfer . Inspection and Copies of the Articles. Brokerage Contracts . Small Depositors (s. Form and Contents. Right of Transferees Pending Registration of Transfer (S. Deferred or Founder’s Shares. Distinction between Transfer and Transmission . Effect of Irregular Allotment (s. Forfeiture of Shares . Who may become a Member? . Golden Rule for Framing of Prospectus . Purchase of its own Shares by a Company (s. Contents of a Prospectus . Doctrine of Indoor Management. UNIT XI: Raising Of Share Capital. 58AA) . Calls on Shares . Alteration of Memorandum. Prospectus . Abridged Form of Prospectus .69 . Allotment of Shares in Fictitious Names Prohibited (s. Meaning of a Share. 113) . Shelf Prospectus and Information Memorandum (Ss. Introduction . Criminal Liability for Misstatement n Prospectus (s. Introduction. at Premium and at Discount. Certification of Transfer (Splitting of Shares) (S. The Power to Transfer Shares . Employee Stock Option Scheme/Employee Stock Purchase Plan. 72 . Conversion of Loans or Debentures into Shares. Share vs Stock. Registration of the Prospectus (s. Joint Membership . Civil Liability (s. Return as to Allotment . Sweat Equity Shares.. Registration of Articles. Draft Prospectus to be made Public. Transmission of Shares . Effect of Memorandum and Articles/Binding Force of Memorandum and rticles. Meaning and Purpose. Transfer and Transmission of Shares . Rights Shares. Liability of Members . Non-voting Shares. Statutory Restrictions on Allotment (Ss. Lien on Shares . Nomination Facility to Shareholders etc. UNIT XII: Meaning of Share Capital . Variation of Shareholders’ Rights . UNIT XIII: The Expert’s Consent to the Issue of Prospectus . Underwriting . Classes of Shares. Expulsion of a Member . Issue of Shares at Par. Definition of a Member . Alteration of Articles. Statement in Lieu of Prospectus (s. Time of Floatation . SEBI Guidelines Relating to Disclosure on Prospectus . Bonus Shares. Modes of Acquiring Membership . Definition of a Prospectus .UNIT X: Memorandum And Articles Of Association. Notice of Refusal (S. Allotment of shares . 60) . Subject Matter of Articles. Structure of Share Capital . 14). Meaning of Allotment . Matters Connected with Allotment of Shares . UNIT XV: Membership And Transfer Of Shares . Articles of Association. 8A). 60A and 60B) .
Directors and their Legal Position. Liquidators.Financial Management UNIT I: Meaning of financial management. of companies. Compensation to Directors for Loss of Office. The Company Secretary. Winding up by the Court. Business Law (VIIth Edition) by Henry R. Preservation of Books and Papers of Amalgamated Company. Prevention of Oppression and Mismanagement. Rule of Majority. . Inter-relation among Financial Decisions. Powers of Court. UNIT XIX: Miscellaneous Provisions. Qualification of Auditors. Powers of Company Law Board for Prevention of Mismanagement and Oppression (Ss. Discretionary Powers of the Central Government. objectives of Financial Management. Directors’ Responsibility Statement. Meaning. Registration of Charges (S. IIIVVII-IIIVVIII). Investigation. Powers of the Inspectors. Dissolution of Companies. Powers and Duties or Obligations of Auditors. Cheeseman MBA109 --. UNIT XVIII: Management Of A Company. IIIIXVI). Nature of Financial management. Debentures . Powers of he Board of Directors. Compromise and Arrangement for Reconstruction. Other Restrictions n the Borrowing Powers of the Board . Factors Contributing to the Time Value of Money. Kinds of Debentures . Inspection and Investigation. Power of a Company to Borrow . Reference Books: 1. Debenture Redemption Reserve (DRR) . Creditors’ Voluntary Winding up. Legal Provisions regarding Reconstruction and Amalgamation. UNIT II: Concept of Time Value of Money. Information as to Compromise or Arrangement. Functional Areas of Modern. Introduction . Roger LeRoy Miller 2. Modes of Winding up. Investigation of Owne rship of a Company (Ss. Importance of Financial Management. Cost Audit. Financial Management. Liabilities of Directors. Ultra Vires Borrowing . Inter-Corporate Loans nd Investments. Voluntary Winding up. Debenture Stock . Issue of Debentures . Meetings of Directors. Powers of Central Government to Prevent Oppression orMismanagement. Compound Value Concept. Members’ Voluntary Winding up. Discounting or present value concept.125) . UNIT XX: Winding Up Of Companies. Manager. Present Value of a Series of Cash flows. Valuation Concepts or Techniques. Amalgamation of Companies in National Interest (S. Fixed and Floating Charges . Organization of The Finance Functions. Types of Voluntary Winding up. Miscellaneous Provisions as Regards Charges UNIT XVII: Audit And Dividends. IIIIXVII-IIIIXIX and IV0II). Legal Provisions as Regards directors. Procedure for Delegating Powers to Borrow Monies Otherwise than on Debenturs . Borrowing Intra Vires the Company but Ultra Vires the Directors . Business Law: Text and Cases (West's Business Law) by Kenneth W. Duties of Directors. IIIVI). Special Audit. Distinction between Members’ Voluntary Winding up and Creditor’s Voluntary Winding up. Branch Audit. Audit Committee. Remuneration of Auditors.UNIT XVI: Borrowings And Registration Of Charges . Statutory Provisions regarding Compromise or Arrangement. Inspection of Books of Account etc. Auditors and Audit. Inspector’s Report (S. Mandatory Powers. Dividends. Compromise and Arrangement. Remedies of Debentureholders . Clarkson. Investigation. Voluntary Winding up under Supervision of the Court. Managing Director. Appointment of Auditors.
Preference Share Capital. Disadvantages/Demerits of Debentures/Bonds. Volatility. Cost of Debentures/Debt/Public Deposits. Significance of Capital Budgeting. UNIT X: Leverages. . Limitations of Stable Dividend Policy. UNIT VIII: Cost of Capital . Growth Rate. UNIT VI: Types of Investment Risk. elevant Theory. Advantages/Merits of Equity Shares. Effective vs Nominal Rate. Investment Proposals. Advantages/Merits of Preference Shares. Present Value of a Redeemable Bond or Debenture. Internal Financing Sources. Dividend Policy. Dividend Policy and Valuation of the Firm. Features of Preference Shares. Computation of Specific Cost of Capital. Banking Norms. Loan Amortisation. Advantages of Issue of Bonus Share. Earned Value Analysis (Eva). UNIT XI: Dividend Policy. Cost of Capital. Walter's Modl (Relevant). Classification of Cost. Types of Equity Shares. Management of Profits. Types of Leverages. Working Capital Assessment. Basic aspects on the Concept of. Cost Of Capital. Stable Dividend Payout Ratio. Principles of Capital Budgeting. Determinants of the rate of return. Mutually Exclusive Investment Proposals. Capital Budgeting Appraisal Methods. Rbi Directives for Lending Working Capitals by Banks. Bonus Share. Meaning and Definition. Advantages/Merits of Debentures/Bonds. Sinking Fund Factor. Disadvantages of Stock ividend/. Cost of Equity. debentures/bonds. Retained Earnings/Ploughing Back of Profits. Reasons or Objectives for Issuing The. Utility Function and Risk Taking. External Financing Sources. UNIT IX: weighted average cost of capital (wacc). Operating Leverage. Effective Rate of Interest in Case of Doubling Period. (Share Capital). Contingent Investment Proposals. Standard Deviation. Gordon's Model. Stock Dividend (Bonus Share) and. Disadvantages/Demerits of reference Shares Classification of Preference Shares. Features of Capital Budgeting Decisions. Valuation of Preference shares. Forms of Dividends. Independent Investment Proposals. Comparison between Bonus Issue (Stock Dividend) and Stock Split. Reasons for Stock Split. Present Value of a Perpetual or Irredeemable Bond or Debenture. Return of Portfolio (Two Assets). long-Term Financial Issues. Depreciation Charges. Stable Dividends/Steadily Changing Dividends. UNIT V: Obstacles for Capital Budgeting. Replacement. Ranking of Capital Budgeting. Reverse Split. Risk and Return of Portfolio (Three Assets). Modigliani-Miller Model. Process/Steps of Capital Budgeting. Distinguish between Equity Shares and Debentures. Measurement of Risk. Advantages f table Dividend Policy. Marginal Cost of Capital Factors Affecting Wacc. Portfolio Diversification and Risk. Steps involved in Computation of WACC. Introduction. Return and Risk of Portfolio. working capital. Types of Dividend Policies. Optimal Portfolio (Two Assets). Types of Debentures. Financial Leverage. Doubling Period. Risk of Portfolio (Two Assets). Cost of Preference Shares. Risk-Return Relationship. Probability Distributions. Valuation of Equity shares. Criteria for Delusion in Eps. creditors hip securities. Banking norms for financing. Importance/Significance of. Features of Equity Stock.Concept. Shares Buyback. Disadvantages/Demerits of Equity Shares. Accounting Rate of Return/Average Rate of Return (ARR). Combined Leverage. UNIT VII: Risk and Expected Return. Practical Aspects of Dividend Policy. Portfolio And Security Returns. Beta. Pay Back Period. Stock Dividend. Equity Shares. Features of Debentures. Calculation of the Compound. Proposals or Classification of.UNIT III: Valuation of Bonds or Debentures. Dividend PolicyStability. Factors Influencing Dividend Policy. Employee Stock Option Plan (Esop). Meaning of Debenture. Stock Splits (Shares). UNIT IV: Aims and objectives.
Prospective Investors. concepts of working capital. Economic Order Quantity (EOQ). Two-Bin technique. Kinds Of Working Capital.objectives. liquidity Ratios. Fundamentals of Financial Management by Eugene F. Factors affecting the efficacy of Ratios. need to maintain balanced working capital. Computation Of Optimum Cash Balance. UNIT XVII: ABC Analysis. Detailed analysis or different. UNIT XVI: Inventory Management. determination of required working capital. Meaning Of Accounts Receivables management. Advantages of Ratio Analysis for Shareholders and. Inventory management . Matching or Hedging approach. Investment Of Surplus Funds. Limitations of Ratio Analysis. dividend Payout Ratio. XXX) 2. Houston . Consignment. UNIT XV: Receivable Management characteristics of receivables. UNIT XIV: principles Of Working Capital Management. Components of inventory. Factors influencing the size of. Order Point Problem. Conservative Approach. Modes Of Payment. Financial ratio. Preparation of Cash Budget or Elements of Cash Budget. Dividend Yield Ratio. Cash forecasting and Budgeting. Cash Conversion Cycle. Gross Working Capital Concept. Investment in receivables. Permanent Working capital. Costs of holding I inventories. Du Pont Analysis. Distinction between Permanent and Temporary Working Capital. Selecting Investing (Avenues) Securities. Market Price to Book Value Ratio (P/BV Ratio). Book Value Ratio. UNIT XIII: Market Based Ratios. Trade-off between profitability. Meaning and definition of inventory. Aggressive Approach. importance of working capital. To Maintain Minimum Cash alance (Reserve). Costs Of Accounts Receivables Management. Profitability Ratios. Aspects of cash management. Cash planning or cash budget. HML Classification. Tools and techniques of inventory management/control. Benefits of holding inventory. Accelerating Cash Collections. Precautionary motive. Just in Time (JIT). Brigham and Michael C. SDE Classification. components of working capital. Monitoring accounts receivables. temporary Working Capital. Advantages/Uses or Plus Point of Du Pont Analysis or Chart. Asset Management Ratio or Turnover Ratio or performance. objectives of working capital management. FSN Classification. factors influencing working capital. Dangers of adequate Working Capital. Nature of cash. Motives for holding cash. Price Earnings Ratio (P/E Ratio). Factors determining cash needs. Need for balanced investment in inventory. VED Classification. Slowing Down Cash Payments. Approaches For Financing Current Assets. Cash Earnings Per Share Ratio. Credit evaluation of individual accounts. daumol Model. To Meet Cash Payments. Miller and Orr Model. Ehrhardt (Hardcover Mar III. Meaning of Ratio. Order Cycling System. Credit Policy Variables. aspects of working capital management. UNIT XVIII: Cash Management. Capital Strucure Ratios and Leverage Ratio. Net Working Capital Concept. Benefits of accounts Receivables Management. risk and liquidity. Cash Mode. Financial Management: Theory & by Eugene F. Bill of Exchange. Inventory management motives. Objectives Of Accounts Receivables Management. Brigham and Joel F. Reference Books: 1. Advantages/Importance/Significance of Ratio analysis. UNIT XIX: Managing cash Flows. Dangers of Excessive Working Capital. Credit policy. Stringent credit Policy. Speculative Motive. Money market Instruments or Marketable Securities UNIT XX: Working Capital Finance. Earnings Per Share (EPS). Risks of holding inventory. Letter of Credit.UNIT XII: Financial Ratio Analysis. Purpose of Cash Budget. operating cycle and cash cycle. Ratio or Activity Ratio. Importance of Ratio Analysis. Transaction Motive. Objectives Of Cash Management. Lenient Credit Policy.
UNIT IX: Qualitative Research. Philip Kotler and Sidney J. Behaviorist Segmentation. Perception. Postpurchase Action. UNIT VIII: Define the Marketing Problem and Set Objectives. Demographic Environment. Random Probability Sampling. Roles and Family. Personal Factors. Taking Corrective and Timely Actions. Customer Value and Satisfaction. Sales Analysis. Requirements for Effective Segmentation. Product Line and Product Mix. Benefit Segmentation. Marketing Research Process. UNIT III: Marketing Implementation. Organisational products. Store Selection and Purchase Decision. Political . UNIT VII: Information about Factors that Affect Marketing. Evolution of Marketing Concept.MBA110 --. Problem Recognition. Consumer Products. Information Search. Marketing Audit. Psychological Factors. Geographic Segmentation. Mechanisms to Control Marketing Implementation. Reference Groups. Competitive Environment. Survey. McKinsey’s VII-S Framework. UNIT XI: consumer behaviour . Experimentation. Levy’s Eight Demands Model. Life style. Design Research Project. Organising Marketing Department. Sampling Plan. Production Concept. Relationship between Strategy and its Implementation. Psychographics Segmentation.personal and organisational. Internal Records. Product Positioning. Data Mining and Data Warehousing. Marketing Personnel Motivating. Quantitative Research. Analyse the Information. Economic Environment. Societal Marketing Concept. Organising by Customer Groups. Measuring Actual Performance against Set Standards. Concept of Product. Marketing Intelligence Systems. Marketing Mix. Projective Techniques. Organisational uyer Characteristics. Performance Evaluation Methods. Marketing Tasks. Product Mix Decisions. Wants and Demand. Needs. Consumer Behaviour. Defining Marketing Researc. Consumer Decision-making Process. Communication within Marketing Department. Learning. UNIT VI: Scanning and Analysing Environment. UNIT X: Market Segmentation.Legal Environment. How Segmentation Helps. UNIT II: Market Potential. Organisational Consumer. Product Classification. Targeting Market Segments. Data Collection Approach. Coordination of Marketing Programmes. Primary Data. Components of Implementation. Organising by Products. UNIT IV: Alternatives to Organising Marketing Department. Organising by Functions. Technological Environment. External Sources. Computer Networks and Internet. Secondary Data. Databases. Focus Groups. Decision Approach and Purchase Patterns. Socio-cultural Environment. Setting Performance Standards. Demographic-psychographics Segmentation (Hybrid Approach). Marketing Concept. Situational Factors. Process of Determining the Positioning Strategy. Involvement Level. Social Class. Organisational Buyer Decision Process. Selling Concept. Alternatives’ valuation. Personality. Motivation. Organising by Regions. Qualitative Methods. Forecasting Methods. UNIT XII: Product concepts.Marketing Management UNIT I: Defining Marketing. Product Line Decisions. Demographic Segmentation. Company Potential. Role of Marketing in Structuring. . Concept of Exchange. Attitudes. Depth Interviews. Demographic Factors. Types of Decision Situations. Holistic Marketing Approach. Establishing a Time Frame for Each Activity. Present the Findings. Marketing Information Systems (MIS). Geo-demographic Segmentation. Quality Control Management. Bases for Segmentation. Social Factors. Company Sales Forecast. UNIT V: Implementation of Marketing Programmes. Marketing Cost Analysis. Culture and Subculture. Quantitative Methods. Observation. Internal Marketing.
Estimation of Costs. Channel Terms and Conditions. Percentage of Sales Method. Price Competition. Selecting a Pricing Strategy. Adoption Decision. physical Distribution. Evaluation of Channel Alternatives. Brand Image. Promotions that Blur the Line. Brand Identity. Idea Generation. Airways. Company Resources. Innovators. Marketing Channels. Brand Name Selection. Outsourcing Physical Distribution. Communications Media. Railways. Motivating Intermediaries. Examining Competitors Costs. I Intensive Distribution. Innovativeness and Technology. Image of Provider. Separate Brand Family Names. Roadways. Message Appeals. Internal Flow. Product Newness. What is communication?. Product Branding Strategy. Labelling. Marketing Mix Changes During Maturity Stage. Desirable Qualities of Brand Names. Sales Promotion Tools. Information processing Model. Vertical Marketing System (VMS). Curtailing Time-cycle. Product Life Cycle. Message structure. Umbrella Branding Strategy. Marketing Communications. Concepts of Branding. Minimising Total Distribution Costs. Growth Stage. Types of Communications Systems. Implications for Managers. Arbitrary Allocation. Channel Objectives. Product Quality. Communications Objectives (Marketing communication Models). Causes of Conflict. Brand Equity. Commercialisation. packaging and labelling. Profit. Barriers at the source. UNIT XIV: new product development and adoption process. External Flow. Budget Allocation to Marketing communications. Test Marketing. performance Evaluation of Intermediaries. Channel Selection and Training. Competitive Parity Method. Final Price Decision. Managing Inventory. Branding Strategies. Sales Promotion objectives. New Product Adoption Process.UNIT XIII: branding. UNIT XVI: Developing pricing strategies and pricing methods. Organising for New Product Development. Image of Product. Product Development. Endorsement Branding Strategy. Managing the Channel Conflict. Implications and imitations of Product Life Cycle Concept. Early Adopters. Packaging. Channel Modification. Message Design. Price Setting Procedure. Reasons for Sales Promotion growth. Survival. Non-price Competition. Competitive Structure. Experimental Approach. Communications Process. Important Considerations in Sales Promotion Decisions. Barriers in Transmission. Competitive Situation. UNIT XV: product life cycle. Objective and Task method. Company Name. Time Factor and Diffusion Process. Pricing Concept. Determination of Demand. Barriers in Decoding. Hierarchy-ofeffects Model. Connotations of the Term ‘New Product’. Pipelines. Barriers to Communication. Pricing Objectives. Sales Promotion. Meeting Customer Service Requirements. Marketing Communications Mix. Developing New Products. Idea Screening. Factors Affecting New Product Adoption Rate. Warehousing. Individual Names. Decline Stage. Factors Affecting Selection of Marketing Channel System. Innovation-adoption Model. UNIT XVIII: Managing Marketing Communication. Factors Influencing Branding Strategies. Concept Testing. Barriers in Encoding. Types of Conflict. Business Analysis. Horizontal and Multichannel Marketing systems. Factors Affecting Pricing Decisions. Selection of a Pricing Method. Waterways. channel Functions. Intensity of Conflict. Horizontal Marketing Systems. Introduction Stage. Image of the User. Early Majority. Range Branding Strategy. Line Branding Strategy. Message Source. Hierarchy Models. Exclusive Distribution. . Double Branding Strategy. Handling Materials. Prices and Offers. Types of Brand. Development of Pricing Objectives. Maturity Stage. Order Processing. Types of Channels. Persuasive Communication. UNIT XVII: Managing marketing channel ad physical distribution. Sales Promotion Planning Guidelines. Late Majority. Market Share. transportation. Channel conflicts and Cooperation. Combination of Company Name and Product Name (also called umbrella or endorsement brand names). Five Dimensions of Customer-based Equity. Return on Investment (Roi). Intensity of Market Coverage. Vertical. Whether to be a Pioneer or Follower?. Multichannel Marketing System. Selective Distribution.
Importance of HRM. full and Push Strategies. UNIT XIX: Changing Trends In Marketing Mix. Levels of E-HRM. Selection. UNIT V: Labour Legislation in India. Selecting the target Audience. Flexible Job Environment.Case: Bench Management. Strategic HRM Environment. Implementing the internet Marketing Strategy. Building Trust Case: The Sales Girls. UNIT II: Global Human Resource Management. Job Description. UNIT VI: Job Analysis. Objectives of EHRM. Personal Selling. Recent rends in HRM. E-commerce. Classification of Labour Legislations. Objectives of HRM. Loyalty and Customer Value management. Challenges of Using the Internet n Marketing. Relationship Marketing in Organizational Markets: From Competition to Cooperation. Impact of Technology in HRM. Service Aspects of Consumer Products. Features of HRM. Rewards.Equal Employment OpportUNITy Case: It's Time to Go!. Leaders. Workforce Diversity. UNIT XX: E-Marketing. Process of Job Analysis. Implementing a Global HR System. UNIT VII: Team Design and Analysis. Determining the Website Attributes. Family Considerations. Benefits of a Company sing the Internet in Marketing. Social Security Labour Legislations. public elations and Publicity. Forecasting Human Resources. Relationship Marketing. Job Design and Redesign. Team Designing. Role of Internet in a Marketing Setting. WWW. Uses of Job Analysis. James Donnelly MBA111 --. Market Characteristics. Organisation and HR as Distinctive Competitive AdvantageCase: Strategic Human Resource Management at JCP. Financial Accountability. Product Characteristics. RemunerationCase: Organisational Culture at Shell Chemicals.Advertising. UNIT III: Challenges of Managing Expatriates. Strategic Human Resource Management. Direct Marketing. Differences between transaction and Relationship Marketing. Reference Books: 1. Wage-related Labour Legislations. Future of E-marketing. Writing Clear and Specific Job Descriptions Case: Job Description of an Assistant. Members. Sales Promotion. Types of Human Resource Policies. Developing an Internet Marketing Strategy. . Problems with Job Descriptions. Marketing Management (XIIIth Edition) by Philip Kotler and Kevin Keller 2. Health and Safety. UNIT IV: Recent Trends In Hrm. Case: Nothing should be Accepted as a 'Given'. internet. Selection of Promotional Mix. Regulative Labour Legislation. Consumer Products. Protective Labour Legislations. Enumerating the Objectives. E-marketing. Increasing Importance of Relationship Marketing to consumer Products. Why the Internet is a Valuable Tool in Marketing?. Current Challenges and Future Prospects for E-marketing. HRM Policies and their Relationship with other Fields. Retailers and Systematic Relationships. Integrated Marketing Communications. Diversity Management and Affirmative Action Programmes. Cross-cultural Issues. Taking Internet-based Marketing-mix Decisions. Strategic Human Resource Development. MARKETING MANAGEMENT by J. Sharing Knowledge through BP’s Virtual Team Network. Fundamental Concept of Web Marketing. Diversity Management. E-Human Resource Management. Communications Feedback. Economic Challenges. Job Carving and De-jobbing. Miscellaneous Labour Legislation.Human Asset Management UNIT I: Concept of Human Resource Management. Welfare Labour Legislations. Staffing the Global Organisation. Paul Peter and Jr. Human Resource Planning. HRM Policies.
Collective Bargaining. Behaviourally Experienced Training. Recruitment and Selection Process. General Knowledge. Committee Assignments. Organisational Change. Pay for Performance. Interpersonal Skills.UNIT VIII: Human Resource Planning. Selection: Basic Testing Work. Case: Poor Sanjay!. UNIT XIII: Training And Development. Training and Development for International Assignment. oordination f Training Programme. Functions of Trade Unions. Assessment. Approaches to Industrial Relations. Types of Benefits. Pay Plans: Strategic Decisions. Apprenticeship Training. Importance of HRP. Formulating HR Plans Case: HR Plan for Trading Assistants. Case: HRD Scheme: A one of Contention. Performance Management System. UNIT XIV: performance Management System. Work Sample and imulation Process. Concept of Human Resource Development. Job Rotation. Definition of Management Development. Organisational Development. UNIT XVI: developing Human Resources. Follow-up and Feedback. Career Planning s uccession Planning. Training Process. Scope of HRD. Determining Manpower Gaps. Performance Monitoring. UNIT IX: Preparing Manpower Inventory. UNIT XIX: Employment Relations. Off-the-Job ethods. Plan the Change. External Forces. Case: Managing a Global Career with SLB. Determining Content and Schedule of Training. Forces for Change. Standards for Selection Tests. Determining Training Needs. Implement the Change. Mentoring. External Sources. UNIT XVII: Management Development. Internal Sources. Need for mployees Benefit and Services. Managing Organisational Change and Development. Strategic Pay Plans. Replacement Charts. Evaluating the Training Programme. Internal Forces. Labour Relation and Collective Bargaining. Importance of Management Development. Concept of Management Development. Objectives of HRP. Economic Reasons.people. Steps in Career Development System. Features. Guidelines for Effective Performance based Pay System. Performance Planning. Case: Policies and Performance Appraisal. UNIT XI: Selection. Employees Benefits and Services. Employee Induction and Placement. managing Organisational Change And Development. Organisational Knowledge. UNIT XVIII: career Planning. Identify Training Objectives. Case: Balbir . Identify the Need for Change. Objectives of HRD. Importance. Job Knowledge. Forecasting the Demand for Human Resources. Objectives. UNIT XV: Compensation. Succession Planning. rade Union. Common Errors. Steps to be Followed while Introducing a Good Potential Appraisal System. HRD Practices in Indian Organisation. Techniques of Management Development. Training Methods. Decision-making Skills. Recruiting More Diverse Work Force. Specific Individual Needs. Identification of Objectives. Induction And Placement Employee Outsourcing. Case: Remedial Training. Other Off-the-Job Methods. Interview. Objectives of Trade Union. Coaching. Evaluating the Training Effort. Case: "You Call this Selection Interview"! UNIT XII: Employee Outsourcing. Process of Organisational Change. Methods of Evaluation. Objectives of Strategic Pay Plans. Appraisal and Counselling. UNIT X: Recruitment. Case: Unwanted Promotion. Potential Appraisal. Outplacement. Challenges of Remuneration. Diagnose the Problem. Pros and Cons of Employee OutsourcingCase: Offshore Outsourcing India. Objectives. Planning and Forecasting Case: Which is More Important — Recruiting or Retaining? Sources of Recruitment. Types of Interview. Process of Human Resource Planning. Case: Compensation Crises. Training and Development. Career Planning. Process of Career lanning. Rightsizing the Enterprise. Need for Career Planning. Challenges. Process of Collective Bargaining. Case: Acquire Skills to Jump Out?. Job Instruction raining (JIT). Resistance to Change. Need of Human Resource Development.
Industrial Safety. Scope of Communication. UNIT XI: The Lay Out Of A Business Letters. UNIT VIII: Four S's Of Communication. Firm Offer. Mathis and John H. Sending Quotations: Reply to Request for Quotation. Classification of Communication. Categories of letters of enquiries. Timeliness. UNIT VII: Seven C's Of Effective Communication. Physical Barriers/ Channel and Media Barriers. Concreteness. Credibility. stationery. Replies to enquiries. Shortness. Sales promotion letters. Parts of a Letter. Point Formulation. UNIT X: Vocabulary or Word Power. Writing enquiry letters. Essentials Of A Commercial Letter. Guidelines for writing report. Business Reports and Research Reports. Importance of Communication in Management. Correctness. Jackson 2. Information to be Communicated in an Organisation. Striving for Excellence. Measure to Promote Employee Health at Workplace. Complaints And Sales Promotion Letters. Outline of a report. Sincerity. IIIV to IV0). Significance. Hoardings and Bill Boards. Clarity. Appeal. Technicalities of report writing. Types of reports. Complaints. UNIT XIII: Report Writing.— The Union Man. Work Place: Safety and Health. Individual / Psycho-sociological Barriers. Film. UNIT VI: Technical Aspects In Communication Barriers. Appearance of a Business Letter. Objectives/Purpose of Communication. Clarity. Impact. UNIT XII: Enquiries. Strength. Organizational Barriers. Sample letters. UNIT II: Importance And Functions Of Communication. forms of Industrial Dispute. Courtesy/Consideration. Legal Provisions regarding Health. Numbering. UNIT IX: Different Types Of Letters. Case: TB Surveillance Programme at AngloGold. Exhibits: Tables. Causes of Industrial Disputes. Brief. Bargaining letters. Cross-Cultural/ Geographic Barriers. Long and Short Reports. Criteria Used For Judging The Effectiveness Of A Report . Notice Board. Relevant Information.Executive Communication and Research UNIT I: Introduction. Divisions. Knowing What Is A Bad Letter. Getting back lost customers. Style of Layout. UNIT XX: Safety And Health. . Industrial Health. Human Resource Management by Robert L. Conciseness. Report writing process. Newspapers and Magazines. Defining Communication. UNIT III: Organizational Communication. Five w's and one h of report writing. Withholding Quotation. Asking for Quotations. Simplicity. Case: Workmen’s Compensation. UNIT V: Categorisation Of Barriers. Human Resourse Management by ANTHONY MBA112 --. Quotations. Overcoming The Barriers In CommunicationMeasures to Overcome Barriers in Communication. Nature of Communication. Radio. Television. Norms For Including Visual Aids In Reports. Language. Nature of Headings. Legal Provisions regarding Safety (Sec. Evaluation Of Communication Effectiveness. Interpersonal Barriers (Relating to Superior-subordinate). Appendices. Flow Chart and Organisation Charts. Industrial Conflict. Reference Books: 1. UNIT IV: Conventional Modes Electronic Modes. Report planning. Semantic Barriers. Simplicity. Formal and Informal reports. Completeness and Consistency. Offering a Substitute. Style. Media of Mass Communication. Request for help or advice from business acquaintances. Employee Safety at Workplace.
Seminars And Conferences. Long and Short Reports. Need For Learning Oral Communication Skills. Developing Confidence And Overcoming Fear. Terms Used In A Debate Speech. Sign Language. Baxter and Earl R. . Role of Entrepreneurship in Economic Development. Notice Of Meeting. Meetings: Meaning And Importance. Strategies For Group Discussions: Do's And Don'ts. Agenda. difference between research and technical reports. Important Guidelines For Conducting Seminars And Conferences. Dyadic Communication: Salient Features. Objective.UNIT XIV: Research Reports.Management of Small Business & Entrepreneurship Development UNIT I: Introduction to Entrepreneur The Entrepreneurial Decision Process. The Future of Entrepreneurship. Para Language. Body. Presenting The Speech. Draft Of Debatable Topics. Proxemics or Space Language & Surroundings. Researching The Topic. Agenda And Minutes. formal reports and informal reports. Qualitative Communication Research Methods by Thomas (Tom) R. Listening In Group Discussions. norms for the research report. Research Report Guides. Lindlof and Bryan Copeland Taylor 2. Preparation For A Meeting. Discussion Techniques. UNIT XVI: Dyadic Communication And Telephonic Conversation. Guidelines for writing a research report. Organizing The Speech. UNIT XV: non-Verbal Communication. Conferences And Seminars. Conducting Meetings. Purposes And Golden Rules Of Meetings. Minutes. Important Qualities To Be Possessed By A Speaker. The Basics of Communication Research by Leslie A. components of the research report. Handling Questions. UNIT XIX: Other Important Aspects Related To resentation Of Speech. Written Documents Related To Meeting: Notice. Qualities Needed For Group Discussions. Outline for the Informal Report. Preliminary Analysis. UNIT XVIII: speech . Time Language. Organizing The Speaking Aids. Research PROPOSAL: SYNOPSIS. Conclusion. Planning And Drafting The Speech. Telephone As A Medium Of Conversation. Strategies To Overcome Stage Fear. Introduction. Babbie SEMESTER III MBA113 --. relationship of non-verbal message with verbal message. Ways Of Delivering The Speech. Research Report RESENTATION.Oral Presentation. classification of non-verbal communication. Resolution. Topic of the Research/Academic Project Report. Determining The Purpose: Selection Of The Topic. Self-Assessment. Useful Tips To Make Dyadic Communication More Effective. Audience Analysis. Technique Of Group Discussions. Participants' Role During The Meeting. UNIT XX: Group Discussions. UNIT XVII: conducting Meetings. Reference Books: 1. Kinesics or Body Language. Steps In Conduct Of Meetings. Attending Meetings. Analysis During Presentation. Characteristics of non-verbal communication. Types of Start-ups. Preparing Formal Reports. Tips For Effective Telephonic Conversation. Role Of The Chairperson.
UNIT III: Entrepreneurial Motivation Childhood Family Environment. Marketing Development Centres. SelfAssessment. UNIT VIII: Policy Incentive for Entrepreneurial Growth. Draft the Procedure Process Control. Coverage of Institutional Activities.and Acceptance Criteria. Product Planning and Development Process. Role of Entrepreneurship. New Technologies Introduced by Nsic-tscs. Export Contribution From Small-Scale Sector. Specialty Procedures. Integrated Marketing Support. What Doesn’t Require a Sop?/ How Many Sops are Enough?. UNIT XII: Intrapreneur Introduction. Defining Quality. UNIT V: What is a Business Plan?. No Specifications in Sops. Quality . Developing Appropriate/Reasonable Control Methods. Exports Product Export. Pro Forma Sources and Application of Funds. Cost of Quality. Characteristics of Intrapreneurs. Entrepreneurial Environment. Economic Reforms in India. Problem of small-scale and Cottage Industries. Process Design. Views of Some Eminent Social Scientists on Entrepreneur and Entrepreneurship. Pro Forma Balance Sheet. Self-Assessment. Keeping Regulatory Promises. Who Should Write the Sop. Meaning of Quality. Importance. Economic Differences. Impact of Liberalisation. Importance of Entrepreneurship. Entrepreneurship Development. Software Technology Park. Similarities and Economic Differences between Entrepreneur and Intrapreneur. Sop Format/Management. Meaning and Definition. Motivation. Writing a Business Plan. Small-Scale Industrial Policy Objectives of Auditing. Marketing Support Programme. How Much Detail is Enough?. Quality . Technology Dissemination Centres. Government Purchase Programme. Culture of Entrepreneur.Being a Good Corporate Citizen. Tirupur Exporters Associations (TEA). Project Export. Process Design and Process Control Fundamentals. Self-Assessment. Male Versus Female Entrepreneurs. Evolution of Quality Activities. Institutions at All India Level. Creative Problem Solving. Why Some Business Plans Fail. Using and Implementing the Business Plan. Intrapreneuring: Definition. UNIT XI: Entrepreneur Introduction. UNIT VI: Financial Analysis Pro Forma Income Statements. Self Assessment. Process Verification/Validation. Methods for Generating ideas. Gap Analysis and Corrective Action System. Pro Forma Cash Flow. Self-Assessment. . Self Assessment. Factors Affecting Quality. Quality a Challenge to Small-Scale Industry. Break-even Analysis.UNIT II: Definition of Small Business Introduction to Small-Scale Industry. Role Models And Support Systems. Information Needs. Types of Entrepreneur.A Business Strategy. Economic Reforms Encompass Small-scale Too. Sop Content. New Initiatives. Mechanisms of Auditing. Standard Operating Procedures. Self-Assessment. Special Export Programme. UNIT IX: Directorate of Industries of State Government Institutes at the State Level. Machinery and Equipment. Growth of Small-Scale Industries.the Meaning. UNIT IV: Establishing Idea Introduction. Entrepreneurs Versus Inventors. General Non-entrepreneurial Profiles. Reasons for Promoting Intrapreneurs. Self-Assessment. Analytical Methods Quality Auditing. UNIT X: Quality . Traits of an Entrepreneur. Qualities and Nature of an Entrepreneur. Standard Operating Procedures for Auditing. Test Methods. New Imperatives. A Spectrum of Activities. New Peaks to Scale. UNIT VII: Role of Financial Institutions Introduction. in Indian Economy. The Role and Performance of Cottage and Small-Scale Industries. The Product Group Matrix.
Uttar Pradesh State Financial Corporation. Decision Making Improvement in Growing Companies. Steps for Starting a Small Industry. Preparing for the New Venture Launch. Solvency Ratio. What is Entrepreneurial Development?. Management and Controls. Fiscal and Tax Concessions Available. Training and Developing Motivation. Organizational Characteristics: Sources of Funding. Raw Material or Market Site. Occupational Mobility. Export Oriented UNITs. Importance of Entrepreneurial Development. The National Institute for Entrepreneurship and Small Business Development (NIESBUD). Small Scale Industries Board. The Mission. Process. What is Meant by a Small Industry?. Project Report Preparation. India Trade Promotion Organisation. Implementation of Certification in the Food Sector. Ending a Joint Venture UNIT XIX: Entrepreneurship Development and Government Introduction. What is a Business Plan?. Selecting a Business Entity: Partnership. Job Analysis. Building Successful Organisational Structure. Export Certification Systems. UNIT XVI: International Entrepreneurship OpportUNITies Introduction. Mobility of Entrepreneurs. Selecting a Business Entity: Corporations. Parts of Entrepreneurship. Role of Consulting Organisations in Promoting Entrepreneurs. National Small Industries Corporation Ltd (NSIC). The Scope of Entrepreneurship among Women. Joint Venture Agreements. Industrial Development Bank of India. Entrepreneurial Promotion. Brokers. Leadership. Small Industries Development Bank of India (SIDBI). Entrepreneurial Change. The Indian Institute of Entrepreneurship (IIE). Roles.UNIT XIII: Evolution of Entrepreneurs Introduction. Role of Educational Organisations (Universities) in Promoting Entrepreneurs. Estimates of Production and Sales. Definitions of International Entrepreneurship. Entrepreneurship Development Institute of India: The Origin. Drivers of Success in Decision Making. Selecting a Business Entity: Sole Proprietorship. Profitability Ratio. Uttar Pradesh State Industrial Development Corporation (UPSIDC). Liquidity Ratio. Preparing a Business Plan.An Effort to Strengthen the Small-scale Industries in India. International Activities Computerization Activities. Factors Responsible for Emergence of Entrepreneurship. Entrepreneurship is the Dynamic Need. Forms of Business for Entrepreneurs. National Bank for Agriculture and Rural Development (NABARD). When are Joint Ventures Used?. Managing early Growth of the New Venture. Indian Institute of Foreign Trade. National Centre for Trade Information. Role of Central Government in Promoting Entrepreneurship. Selecting a Business Entity: Limited Liability Company (LLC). Tools and Technology. UNIT XVIII: Introduction to A Joint Venture Choosing a Joint Venture Vehicle. Effective Human Resource Practices. Organizational Characteristics: Staffing. UNIT XIV: Consulting Organisations in Promoting Entrepreneurs Introduction. UNIT XVII: Managing and Growing the New Venture Introduction. UNIT XV: Introduction. Reasons for Forming a Joint Venture. Early Management Decisions. Strategic Context. Entrepreneurs in Developing Economy. Khadi and Village Industries Commission. Employment Generation. Role of State Governments in Promoting Entrepreneurship. Theoretical Models and Frameworks. Network Theory. Risks of Joint Ventures. Promotional Efforts . New Venture Expansion Strategies and Issues.Small Industries Financing in Developing Countries: An Overview. Selection of the Type of Organisation. Ratio Analysis. Subsidies and Grants. Notification of Commodities. Government Policy . Introduction to Various Incentives. Form of Ownership. Interpretation of Estimates of Production and Sales. Taxation Benefits: Boon for the Growth of SSI. UNIT XX: Women Entrepreneurship Introduction. Going Public. Establishment and Role. Manpower Planning. Visit of Rajya Sabha Committee on Subordinate Legislation.
Abell’s Business Definition Framework. Traditional Approaches to Competitive Strategies. A Model of Competitive Rivalry. Executive Compensation. Need for Strategic Management. Competitive Strategies. Reference Book: 1. Corporate Relatedness. Cooperative Strategies. Threat of Substitute Products. The Strategic Management Process. Institutional Support to Women Entrepreneurs. Resources. Release Your Inner Entrepreneur . Barriers to Entry.Supporting. Intensity of Rivalry among Competitors. UNIT III: Concept of Synergy and its Relevance to Strategy Role of Synergy and its relevance to strategy. Mintzberg’s Competitive Strategy. Capabilities. Core Competencies: Cautions and Reminders. Resources and Diversification. Outsourcing. Value Chain Analysis. Non-substitutable. Corporate Governance and Stakeholders. Criteria of Sustainable Competitive Advantage.Business Policy and Strategic Management UNIT I: Origin of Strategy and Strategic Management. Resources. Intangible Resources. Related Diversification. Building Core Competencies. Board of Directors. UNIT II: Vision and Mission Communicating Vision and Mission. Aligning Performance with Objectives. Segments of the General Environment. Successful Acquisitions. Managerial Motives to Diversify.Gaining Competitive Advantage. Market Power. Vinturella and Ben Botes MBA114 --. Reasons for Diversification. Need for Strategy. Bargaining Power of Suppliers. Need for Strategies and Strategic Management. Setting Objectives. Social Responsibility. Internal Analysis Framework. Unrelated Diversification. Path to Strategic Management. Strategic Groups. Corporate Strategy. Threat of New Entrants. Capabilities. The Resource-Based Model. Women Entrepreneurs in India. Restructuring. Desire for Increased Compensation. Developing the Strategy. The I/O Model. Entrepreneurship and Small Business Development in Post-Socialist Economies (Routledge Studies in Small Business) by David Smallbone and FRIEDERIKE WELTER 2. Establishing Strategic Focus. Determining Industry Attractiveness.Fresh thinking for new business ventures. Operational Relatedness. Miles and Snow’s Adaptive Strategies. Reduction of Managerial Risk. BOX I: Affirmative Action or Reservation. Bargaining Power of Buyers. The Global Effect. Incentives for Diversification. Interpreting Industry Analyses. Balanced Scorecard. Industry Environment Analysis. Stakeholders in the Process. Rare. Valuable. Costly to Imitate. Objective Setting Horizon. Core Competencies. The Challenge of Strategic Management. Strategic Intent. Is Strategy Creatively or Rationally Developed. Diversification Using Mergers and Acquisitions. by John B. Programmes Supporting Women Entrepreneurship. UNIT IV: Understanding External Environment External Environmental Analysis. Developing Strategic Options Based on Tows Analysis. Policy Framework Supporting Women Entrepreneurs in India. Attack . Competitor Analysis. UNIT V: Internal Analysis. Ownership Concentration. Need -for Objectives at All Management Levels. What Lies Next. Internal Analysis Internal Analysis. Diversification Strategies. and Core Competencies. Extent of Diversification. Strategic versus Financial Objectives. Today’s Competitive Scenario.
Case Analysis. Other Off-the-Job Methods. Maturity Stage. . Determining Strategic Direction. Advantages & Disadvantages of Matrix Models. Financial Strategy and Competitive Advantage. Technology Strategies. Growth Stage. Training and Development. Analysis of Strategic Factors (SWOT). Implementing Functional Strategies. UNIT IX: Operational Strategy Formulating Operations Strategy. Historical and SWOT analysis. GE / McKinsey Matrix. Hypothesis Trees. Encouraging Intrapreneurship. Differentiation Strategy. Innovation. Creating a Learning Organization. Evaluation and Control. Organization Structure and Strategy Implementation. General KnowledgeSpecific Individual Needs. Competitive Rivalry Outcomes. Conclusion. Manufacturing Strategies. Decline Stage. Market Segmentation. Network. Human Resource Strategy. Procurement of Funds. Newer Forms of Organization Structures. Capacity Planning (How many to produce). Teams as an Organizational Resource. Technology and Facilities Planning (How to Produce). Personnel Policies. Buying Innovation through. Sustaining an Effective Organisational Culture. The Product Life Cycle Concept.Possibilities. Financial Strategies. Introduction Stage. First. and Late Movers. How to Segment a Market?. Strategic Business UNIT Structure. Analyzing a Case. Induction/Orientation. Final Comments. Effective Strategic Leadership. What do Indian Companies Expect from Job-seekers?. Executive Development Programmes. Distribution and Promotion Strategies. SWOT Analysis. UNIT XI: Marketing strategy Introduction. Placement. Strategic Evaluation and Control. Implementing Strategies II: Organizational Issues. BCG Matrix. UNIT VI: Generic Tools of Analysis Learning objectives Decision Trees. Using Strategic Alliances for Innovation. Establishing Balanced Organisational Controls. Acquisitions. UNIT X: Financial strategy Introduction. Procurement Strategies. Role of HRM. Analysis of Strategies Recommendations and Discussions. Selection Practices in India. Emphasising Ethical Practices. External Environment: OpportUNITies and Threats (SWOT). The SWOT Matrix. Second. Internal Environment: Strengths and Weaknesses (SWOT). Key Issues Review. Making It More Scientific. Issue Trees. Product Positioning. Strategic Audit. Competitive Advantage. Current Situation. Financial Ratio Analysis. Why Market Segmentation?. UNIT XIII: Job Knowledge. TQM Tools and Techniques. Strategic Investment Decisions. Role of the Budget. Directional Policy Matrix. Research and Development (R&D) Strategies. PESTLE Analysis. UNIT XII: human rsource strategy Introduction. Entrepreneurship and Intrapreneurship. Recruitment. UNIT VII: Implementing Strategic Management Role of Strategic Leadership in Implementation. Definitions and Terminology To Recapitulate. Innovation. Exploiting and Maintaining Core Competencies. The PESTLE Matrix. Marketing Strategies. Aligning Organizational Capabilities. Selection. Partnerships for Managing Change. Matrix Structure. Competitive Response. Developing a Partnership. Product-Service Mix (What to Produce). Product Strategies. The Challenges in Performance Management. Analysis of Our Firm against Competition. Pricing Strategies. Integrated Cost Leadership/Differentiation Strategy. UNIT VIII: Cost Leadership Strategy. Competitive Advantage through People. Portfolio & Other Analytical Models. Developing Human Capital. Human Resources Management Strategies. Human Resource Planning. Intrapreneurship. Targeting Market Segments. Utilisation of Funds. Business Strengths. Abilities that Enable Response. Strategic Alternatives and Recommended Strategy. Identifying Key Strategic Tasks for Implementation. Evaluating Strategies. Performance Appraisal. Segmentation Strategies. Conclude the Analysis. The Process of Budgeting. Profit Trees. Organisational Knowledge. Entrepreneurship. Corporate Governance.
Types of Organisational Culture. Importance of Linkages in the Value Chain. UNIT XIV: Levels of Strategy Introduction. Levels of Strategies. Management Ratios. Values of Society. Annual Business Planning. Value Chain Analysis. Primary Activities. Exploiting Competitors’ Weakness and Building Relative Superiority. Objectives and Strategies. Participation. Liquidity Ratios. Evaluating and Selecting Overall Strategy. Panorama of Environmental Factors. Service Management. Values of Organised Groups. Management of Value Chain. Developing Vision. Cost Management. Sources of Power of External Stakeholders. Control over Resources.Ernst & Young (India). Generating Strategic Options. Transferability. Cultural Context of Strategy. Tests for Core Competencies. Pest Analysis. Advantages of Five Forces Analysis. Hyundai Motor (India). Arthur D Little’s Life Cycle Analysi s. Nature of Business Environments. Informational Resources. Critical Success . Specific Tasks. Human Intangible Resources. Seagram (India). Quality Management. Stakeholders in a Corporation. Product Portfolio Analysis. Financial Resources. Competition Market. Internal Factors Influencing Culture. HR Strategy in a Dynamic Environment. Divisional or Business Level. Rivalry among the Existing Firms. Characteristics of Different Levels of Strategies. Consistency in Annual Plans. Power Predictability Matrix Analysis. Threats from Substitute Sellers Bargaining Power of Buyers. Technology in Reinforcing Value Chain. UNIT XVI: Impact Analysis Scenario Building. Determining Threats and Opportunities. What is Value Chain Analysis. UNIT XVIII: Cost and Value Drivers Total Value Chain. Total Environments (Pest-Le-DlcSCc). Activity Ratios. Power Interest Matrix Analysis. Financial Ratio Analysis. Competitors’ Analysis. Mission. Matrix Method of SWOT Analysis. Operational or Functional Level. Leverage or Gearing Ratios. Pestle Analysis. Role of Information/Communication. Business Environment Analysis. Non-human Intangible Resources. Strategic Group Mapping. Internal Resource Analysis. Quality of Annual Plans. Durability. Market Structure. Total Analysis of Environmental Factors. GE Business Screen. Strategy and Individual Manager. Characteristics of Core Competencies. Understanding Core Competencies. Opportunities. Compensation Planning. Mapping Stakeholders. Nature of Competition. BCG Portfolio Matrix. Carrying out SWOT . Time Management. Implementing Strategy. Profitability Ratios. Industry and Competitive Analysis. Threat from New Entrants. Appropriability. Strengths and Weaknesses. Capabilities. Corporate Level. UNIT XIX: Analysis of Skills and Competence Concept of Core Competencies. Pursuing Aggressive Improvements and Challenging Taken-for-granted Rules. Functional Strategies Time Horizon. Intangible Resources. Organisational Culture. illustration. UNIT XVII: Identifying and Reinforcing Strength in the Critical Success Variables (CSV). Corporate Values and Objectives. UNIT XX: SWOT Analysis Identifying Threats. Deriving Maximum Benefits from Strategic Degrees of Freedom. Resources. A Model for Strategic Management. Bargaining Power of Suppliers. Analysis of Product Portfolio Balancing. UNIT XV: Scanning Environments for Threats and Opportunities Analysing Internal Weaknesses and Strengths. External Factors Influencing Culture. Overview of Financial Ratios Assessing Organisational Culture. Identifying Stakeholders. Support Activities. Identifying Weaknesses and Strengths. Sources of Power of Internal Stakeholders. Financial Ratio Analysis. Mapping Stakeholders’ Expectations. Human Resources. Replicability. Five Forces’ Analysis. Investment or Stock Market Ratios. Physical Resources.
Transshipment Problem. Strategic Management & Business Policy: Achieving Sustainability (XIIth Edition) by Thomas L. Use of Linear Programming to Solve Assignment Problem.Analysis in a Matrix Table Form. Infeasibility. Properties of Linear Programming Model. David Hunger 2. Special Problems in Linear Programming. Optimal Solution. Sensitivity Analysis. Formulation of Linear Programming Problem. Traveling Salesman Problem. Optimal Assignment of Crews. UNIT IV: Models General Linear Programming Model. Critiques of SWOT Analysis. UNIT VII: Transportation Problem Modeling of Transportation Problem. Degeneracy in Transportation Problems. Unbounded Solutions in LPP. Demand Greater than Supply. Minimization LP Problems. Network Representation. Methodology of Operations Research. Reference Book: 1. UNIT XIII: Game Theory . UNIT VI: Degeneracy in LP Problems. UNIT III: Linear Programming Essentials of Linear Programming Model. General Representation of Transportation Model. UNIT X: Allocations Procedure for Shifting of Allocations. Maximization Case. Role and Importance of SWOT Analysis. UNIT V: Linear Programming . Cruciform Method of SWOT Analysis. Balanced Transportation Problem. Hunger MBA115 --. Graphical Method. Scope. Duality in LP Problems. Big M Method. Maximization Transportation Problem. Operations Research Models. UNIT XI: Assignment Problems Representation of Assignment Model. Use of Linear Programming to Solve Transportation Problem. UNIT IX: Algorithm for Row and Column Minima Method or Least Cost Method (LCM) Algorithm for Vogel’s Approximation Method (VAM). Wheelen and J. UNIT II: History of Operations Research Applications of Operations Research. Significance. Network Representation.Simplex Method Additional Variables used in Solving LPP. Mathematical Representation. Multiple Solutions in Lpp. Mathematical Representation.Operations Research UNIT I: Introduction Meaning. Strategic Management and Business Policy (XIth Edition) by Thomas L. Initial Feasible Solution. UNIT XII: Types of Assignment Problem Hungarian Method for Solving Assignment Problem. Minimizing and Maximizing Cases. UNIT VIII: Unbalanced Transportation Problem Demand Less than Supply. SWOT and Operational Managers. Minimising Case. Maximization and Minimization Models. Stepping Stone Method. Algorithm for North-West Corner Method (NWC). Prohibited Routes Problem. Wheelen and David L.
Processing n Jobs through Two Machines. Why Companies Engage in International Business. Globalization . Assumptions. UNIT IV: Liberalization of Cross-Border Movements of Trade and Resources. Optimistic Decision Criterion. Criterion of Realism (Hurwisz Criterion). UNIT XV: Queuing Theory Waiting Line Process. UNIT XVIII: Time Estimates: Earliest Time and Latest Time. Processing Two Jobs through m Machines. UNIT XX: Decision Making under Uncertainty Pessimistic Decision Criterion. Processing n Jobs through m Machines. UNIT III: Introduction. Globalization Process. Rules in Constructing a Network. Modes of International Business. UNIT VI: Political Systems. External Influence on International Business. Pure Strategies: Game with Saddle Point. Equally likely Decision Criterion.International Business Environments UNIT I:Introduction. Determinants of Economic Development. Globalization of Markets. Determination of Float and Slack Times. Differences in Economic Development. Production Safety and Product Liability. Collectivism and Individualism. Mixed Economy. UNIT XIX: Decision Making Decision Making under Certainty. Characteristics of Waiting Line System. TRIPS Coverage. Globalization of Production. UNIT XVI: Single Server Queuing Model Model I: (MMI) : (a / FIFO).Balancing Act. Globalization of Investment. UNIT XVII: CPM and PERT CPM/Pert Network Components. Developing of Supporting Services. Expected Value(EVPI).Terminology. Advantages of Globalization. Two-person Zero-sum Game. Consumer Pressures. UNIT V: Increase in Global Competition. Market Economy. Democracy and Totalitarianism. UNIT II: Advantages and Disadvantages of Globalization. State-Directed Economy. Types of Sequencing Problems. Savage OpportUNITy Loss Decision Criterion. Processing n Jobs through Three Machines. Queuing Equations. Poisson and Exponential Distributions Symbols and Notations. Decision Making under Risk. . UNIT VII: Legal Systems. Rapid Increase and Expansion of Technology. Operations Research: Applications and Algorithms (with CD-ROM and InfoTrac) by Wayne L. Reasons for Phenomenon International Growth in Recent Years. Reference Book: 1. Property Rights. Features of Globalization. Disadvantages of Globalization. Schaum's Outline of Operations Research by Richard Bronson and Govindasami Naadimuthu 2. Winston SEMESTER IV MBA119 --. Contract Law. Project Evaluation Review Technique (Pert). Mixed Strategies: Games without Saddle Point. System of Steady-state Equations. Economic Systems. Decision Tree Analysis. Command Economy. UNIT XIV: Terminology. Meaning and Definition. Dominance Method.
Introduction.Barriers to International Trade . Strategy and the Firm. Product Life-cycle Theory. Core Competencies and Entry Mode. Transnational Strategy .Exchange Rate Mechanisms. Implications of New Trade Theory. Revised Case for Free Trade . Bill of Lading. UNIT IX: The Foreign Exchange Market IX. Culture. Sources of Information. Pressures for Cost Reductions. Scale of Entry and Strategic Commitments.Tariff Barriers . National Competitive Advantage: Porters Diamond. Bretton Woods System Post Bretton Woods System (The Current System) . International Fisher Effect . Wholly Owned Subsidiaries Selecting an Entry Mode. Leveraging Core Competencies. UNIT XIV: Political Economy of International Trade. Entry Modes. Fixed Exchange Rate System . Exporting Strategy. Economies of Scale. Law of One Price. Geography. Implications for Business. Profiting from Global Expansion. Asset Approach to Exchange Rate. Types of Counter Trade. GATT 1973-1979 . Trade Based on Absolute Advantage: Adam Smith. Experience Effects.Accession and Membership .GATT and the World Trade Organization . GATT 1947 in the US . Relative Form of PPP.I Introduction. Strategic Choices. Culture and Competitive Advantage. GATT 1955-1956 . Absolute Form of PPP. Education. Counter Trade. Social Structure. Functions of Foreign Exchange Prices and Exchange Rates. Pressures for Local Responsiveness. International Strategy. UNIT XII: Introduction. UNIT XX: Other Documents for Further Information on the Procedure.GATT at a Glance 5 World Trade Organization Mission. UNIT XVIII: Licensing Strategies. Role of Strategy. Introduction. Importing and Counter Trade. Promise and Pitfalls of Exporting. Comparative Advantage: David Ricardo. Structure of the Forex Market. Cultural Change. Global Strategy. GATT "Dillon" 1960-1962 . The Mercantilists’ Views on Trade. Turnkey Projects. Exporting. Introduction.UNIT VIII: Broader Concepts of Development: Amartya Sen. Explanation of the Theory. Evolution of the International Monetary System . Culture and Business Ethics. Formal Structure . Functions and Principles . UNIT XVI: The Strategy of International Business.Retaliation and Trade War . What is Culture?. Learning Effects. Timing of Entry. Location Economies. UNIT XIII: Assumption of the Theory. GATT 1947 . Nature of Economic Transformation. Information Requirements. Domestic Politics . Dispute Settlement . Values and Norms. UNIT XVII: Entry Strategies. Letter of Credit. Problems in International Marketing. Firm as a Value Chain. Implications for Business. Pressures for Cost Reductions and Local Responsiveness. Balance of Payments Theory. Education and Economic Development. Franchising Strategies. Value Creation. Cross-Cultural Literacy. Other Financing Mechanisms . Pros and Cons of Counter Trade. Hecksher Ohlin Theory (HO). Society and the Nation-state. FX Market Participants Meaning of Foreign Exchange.Floating Exchange Rate System. New Trade Theory.Introduction . Introduction . Regional Groupings of Countries and its Impact UNIT XV: The Global Monetary System . Determinants of Culture. UNIT XI: Language. Non-Tariff Barriers. Growth of Counter Trade. Leveraging Subsidiary Skills. Political Economy and Economic Progress. GATT 1949 . GATT .GATT "Kennedy" 19641967 . Strategic Significance.Ministerial Conferences . Bimetallism before 1875 . UNIT X: Introduction.Gold Standard . Multi-domestic Strategy. Development of the World Trading System . States in Transition.Agreements . Derivatives of the Theory. Basic Entry Decisions. Which Foreign Markets. Uruguay Round 1986-1993 . Culture and the Workplace. Export and Import Financing. GATT 1951 . Strategic Alliances and International Marketing. Quotas . Criticism of WTO . Hybrid Mechanism. Joint Ventures. UNIT XIX: Improving Export Performance. Exporting. Establishing a Wholly Owned Subsidiary. Why go International Orientations. Interest Rate Parity (IRP).
Factors Affecting Manufactured Products. Detailed Engineering Design. Other Service Layouts. Predictive Maintenance. Process Layout. UNIT XII: Selection of Site for the Plant.Product or Line Layout. Facility Layout. Structural Decisions.Design for ‘X’. Corrective or Breakdown Maintenance.Marketing Interface. End Product and Parts Standardization. Transformation Approach. Facility Master Plan. Operations Management . International Business Environment: Global and Local Marketplace in a Changing World by Janet Morrison MBA120 --. Types of Layout. Effective Operations Management. Proactive Maintenance Root Cause Failure Analysis. Advantages of Automation. Measuring Costs and Identifying Waste. Site Evaluation Techniques of Location Analysis. Concept Generation. UNIT VII: Engineering Economy. Product Architecture. Plant Location. Performance. UNIT V: Introduction. Clarification of the Task. The Operations Manager’s Role. Assembly Line. Manufacturing Sub-contracting Types of Production System Job Shop Production Batch Production Mass Production Continuous Production. UNIT III: Automation. Limitations of Product Layout. Factor Rating Method. Reverse Engineering. Interfaces with other Functions. UNIT VI: Embodiment Design. Physical Evaluation. UNIT XIV: Defining the Layout Problem. Need for a Facility Location Planning. State/District. The International Business Environment by Leslie Hamilton and Philip Webster 2. UNIT XI: Factors Affecting Location Decisions. UNIT IX: Joint Ventures. UNIT X: Introduction. Total Productive Maintenance. and Location Decision sing the Transportation Method. UNIT II: Secure Processes and Materials to Satisfy Demand. Plant Maintenance. Assembly Line Balancing. DFX . Preventive Maintenance. Product Design and Architecture. Country. Organisational Decisions. Graphic and Schematic Analysis. Infrastructural Decisions.Operations Management UNIT I: Introduction. Modular Designs. Product Development Process. Importance of Customers in Operation Management. UNIT VIII: Product Development in Services. Factors Affecting Service Products. The U-shaped Assembly Line. Disadvantages of Automation. Product Development Strategies. Load Distance Mode. Speed of Product Development. Impact Planning. Typology of Products. Distinction between Consumers and Customers. Producer-customer. and Maintenance strategies. UNIT IV: Operations Management . Design for Manufacturability (DFM). Quality. Procedures for Location Decisions. Nature of Location Decisions. Advantages and Disadvantages. Internal Development. Develop Product Strategy. Collaborative Development and Contracted Out R&D. Comparison of Layouts. Flexibility. UNIT XV: New Approaches to Layout Design. Determine Customer Needs.Reference Books: 1. Objectives of TPM. Value Driven Approach. . UNIT XIII: Plant Layout Introduction. Least Cost Method.Finance Interface Design Interface Human Resource Interface Information Systems. Fixed Layout. Cellular or Group Layout. Manage Strategic Planning Processes.
Total Quality Management UNIT I: Introduction. Technology Lifecycle. Continuous Improvement. Definition. Dimensions of Quality. Product Lifecycles. Kaoru Ishikawa. Control of Inspection Costs TQM Approach. Shortage or Stock-out Costs Inventory Models. Leadership. A Comprehensive Definition. The Infoqual Methodology. Cost of Ordering. UNIT III: A Triple Levels Hierarchical Organization. UNIT XVII: Manufacturing Economics Introduction. Economic Valuation. Determinants of Quality. Fixed-order Quantity Model. Functions of Inventory. Lifecycles. Introduction. Process Steps in TQM. Five Focusing Steps Determining the Bottleneck. Fixed. Juran. Steps of Production. UNIT XIX: Total Quality Management. Operations Management by William J. Capacity Requirements Planning (CRP). Need and Importance of Quality. Break Even Analysis (BEA) Other Costing Methods. . Joseph M. Genichi Taguchi. Operations Management by Jay H. Measurement. Six Sigma and TQM. Edwards Deming. UNIT XX: Theory of Constraints. Fixed-time Period Models. As Defined by the International Organization for standardization (ISO). Enhancing Productivity to gain Competitiveness. Labor Productivity. TQM in Manufacturing. Reference Books: 1. Computing Productivity. Major Legal Issues. Holding (or Carrying) Costs. Multiple Factor Productivity. What is Quality? How Much to Inspect?. Benefits to Small Entrepreneur. Planning and Control. Activity Production Planning and Control. Simplified Approach. Bill of Materials. Identification of Inventory Items Inventory Records. Introduction. TOC Process. Data Integrity. Single Period Model. Product Lifecycle and Technology Lifecycle. Heizer and Barry Render MBA121 --. Concept of Quality. Inventory Costs. W. Concepts of Quality. UNIT IV: Introduction. Productivity Indices. Productivity in Manufacturing versus Service Firms. Objective of the Methodology. Introduction. Tools. Operations on IQ Customer Needs and Metrics. Finite Capacity Scheduling (FCS). Quality Policy. Dr. anufacturing. Shewhart. Customer Focus. TQM Framework to Quality Improvement. the Principles of TQM. Methodology's Users and Use Scenarios. Feigenbaum. OptimizedProduction Technique (OPT). TQM is composed of Three Paradigms. legal and Environmental Issues. Objectives of Quality. Multiple Period Inventory Models. Main Environmental Issues. UNIT XVIII: Inventory Management. Dependency Relationships. Wholesale. Total Factor Productivity Competitiveness trategy and Productivity.UNIT XVI: Productivity and Production Introduction.Time Period Model with Safety Stock . Organization and Productivity. What is Inventory?. Walter A. Eight Building Blocks of TQM. the Lean Concept Kaizen. Rounding Out System Capacity. Service Quality Measurement. Economic Order Quantity Model with Shortages. Why Quality Management? UNIT II: Understand Some Basic Concepts. Dimensions of Quality for Goods. Evolution of Quality. Different Pillars of TQM. Armand V. Economic Batch Quantity (EBQ) or Economic Production Quantity Model Sensitivity Analysis. Stevenson 2. Setup (or Production Change) Costs. Benchmarking. UNIT V: Contribution of Quality Gurus.
Benefits of Quality Circles. Check Sheet. Examples of Typical Distributions. Flow Charts. Pareto Analysis. Characteristics of a Good Sampling Plan. ISO XIV000. Steps in Constructing a Scatter Diagram. UNITXII: Cost of Quality Introduction. Conformance and Guidance Standards. Planning a Change Quality Function Development (QFD).UNIT VI: Introductions. Roles and Functions of QC Circle Organization. Robust Design by the "Two-step” Taguchi Method. Company Wide Quality Control (CWQC). Taguchi Orthogonal may Experiments. Developing Countries. Interpret the Data. Economic Cost of Quality. Quality Procedures. Basic Structure for TQM Implementation. Implementation of TQM Barriers to TQM Implementation. Members. ISO Standard Series and Some Other Standards. UNIT XI: OC Curve. A Stream of Lots and the Binomial Distribution. Stratification. Impediments to the Effective Working of Quality Circles. Quality Function Deployment (QFD). Producers and Consumers Risk. QC Circle . Life Cycle Model. Quality Circles. Introduction. Cause and Effect (Ishiwaka) Diagram. UNIT XIII: Organizations and the. Sampling Plans. Statistical Process Control (SPC). UNITXIX: Organizing for Total Quality Management. .Implementation. Taguchi's Thoughts on Quality. UNIT XVIII: Limitation of ISO 9000 Certification. Steps in Constructing a Histogram. UNIT XV: Presentation. Costs of Quality. Quality Circles and the Trade Unions. Steps for Developing Control Charts. Some Specific Points on the OC Curve. Benefits of ISO Certification. Overview of ISO Standards. Statistical Quality Control (SQC). The Shape of the OC Curve. Steering Committee. UNIT XVII: ISO 9000 Quality Standard. Pareto Diagrams. and Metric Database. Use of Scatter Diagram. Team and Motivation in TQM. The PAF odel. Structural Organisation for QC Circles. Control Charts. the Role of TQM Co-coordinators. QS IX000. TQM Co-coordinators Champions Role of Steering Committee. Acceptance Sampling Plan. the Secret of Creating a Robust. Areas of Success du to Quality Circle Activities in BHEL. Worldwide Progress in Trade Liberalization. Processes must be Managed and Improved. Organizational Barriers Behavioral Barriers. Elements of the ISO Standards ISO IX000 Quality System Certification. UNIT VIII: Cause and Effect Diagrams. Quality Documents. Factors for Successful Implementation of QFD Steps for Successful Implementation of QFD. Single and Double Sample Plans. Quality Manual. Reasons for Certification. ISO Standards . The Isolated Lot and the Hyper geometric Distribution. Key Elements of Quality Circles. Quality and its Essence. Implementing ISO IX00I: XX00 . Check Sheet. UNIT XVI: Introduction. UNIT XIV: Design. UNIT X: Introduction. Brainstorming. ISO 9000 Family. Economics of Quality. IQ Graphical . Taguchi Method using Robust Design. Economic Cost of Quality. World wide Communications Systems. Histogram. Controlled Documents. QC Circles: A Case Study: Neyveli Lignite Corporation (NLC). Top Management. Leader. coordinator. Points to remember while using acceptance Sampling. Quality Control Circle ProcessQC Circle Techniques. Control Charts. the Process Model. Uses of Cause and Effect Diagram.Documentation of Quality System. Acceptance Sampling. UNIT XX: Introduction. Advantages of Cause and Effect Diagram. Quality Records. Uses of Histogram Chart. Histograms. Essence of International Standards. UNIT IX: Introduction. Global Standards for Emerging Technologies. Middle Management. Limitations of Technique. Patterns in Control Charts. Process Mapping. Steps in Constructing a Cause and Effect Diagram. Process Capability: A Discerning Measure of Process Performance. Quality Circles in India. Facilitator. Interpenetration of Sectors. UNIT VII: Scatter Diagrams. Quality Circles: Rationale and Brief History.
Introduction. Job Knowledge. Need for Training. Whole Learning.Management of Training and Development UNIT I: Introduction. Organizational Development (OD) through Human Resource Development (HRD). Identify Training Objectives. Total Quality Management: Strategies and Techniques Proven by Stephen George and Arnold Weimerskirch Specialization Subjects Human Recourse Management MBA116A --. Learning Curves. In-basket. Environment. Job Rotation. Difference between Traditional and Learning Organisations. UNIT XIV: Learning Organisation. Definition of Management Development. Introduction. General Knowledge. Sensitivity Training. Active Practice. UNIT III: Spaced Practice. Conferences. Modeling. In-Basket Exercise. Job Instruction Training (JIT). Critical Incidents Technique of Training. Technical Skills. Carol Besterfield-Michna. Creativity Training. Knowledge. Introduction. Cross-functional Training. Committee Assignments. Characteristics of Learning Organisation. Clear and Welldefined Strategy. Off-the-Job Methods. Mentoring. Steps in the Organisation of a Management Development Programme. UNIT VIII: On-the-Job Training. Introduction. UNIT XIII: Introduction to Learning. Need for Management Development. Cognitive Learning Theory. Lecture Technique. Literacy Training. UNIT V: Types of Training. Case Study. Importance of Training. and Mary Besterfield-Sacre 2. Motivation. Types of Learning. Techniques. Organisational Knowledge. Understudy. Punishment and Extinction. UNIT II: A Checklist to Avoid Training Pitfalls. UNIT XII: Methods of Management Development. Essentials for Developing a Learning Organisation. Social Skills. Golden Rules. . Decision-Making Skills. Applicability of Training. UNIT VI: Concept of Training Needs Assessment. Glen Bester field. Total Quality Management by Dale H. Coaching. Role Play. Linkage of Learning with Training and Learning Organisation. Programmed Instruction (PI). UNIT X: Films and Training. Solid Foundation. Interpersonal Skills. Theories of Learning. Refresher Training. Purpose of Training Needs Assessment . Organisational Learning. Demonstration Technique. Simulation Games. Feedback. Reinforcement. Business Games. Diversity Training. Lectures. UNIT XI:Management Development. Job Rotation. Principles of Learning. Multiple Management. Group Discussion. Concept of Training and development. Other Off-the-Job Methods. Selection of a Suitable Method. Classical Conditioning. Specific Individual Needs. Process of Conducting a Needs Assessment. Team Training. Training Techniques. Social Learning. Besterfield. Coaching. Behaviour Modelling. Onthe-job Experience. Instruments on Learning Organisation. Concept of Development. enforcement. Importance of Management Development.Reference Books: 1. Operant Conditioning. UNIT IV: Areas of Training. Role Playing. UNIT IX: Apprenticeship Training. UNIT VII: Levels of Training Needs Assessment.
Methods of Evaluation. Disadvantages. Critical Incident Methods. UNIT Balance or Debt Method. Preparation of Wage Structure. Demotion Causes. Time Rate. Extensions of Wage Determinations. Traditional and Modern Methods of Performance Appraisal. Advantages. Factors Influencing Wage and Salary Administration. Feedback Defined. Succession Planning. Problems of Performance Appraisal. Poor Appraisal Forms. Introduction. IIIVI0-Degree Feedback System. Moving Employees through Rate Ranges. Ineffective Organisational Policies and Practices. UNIT XVI: Methods of Performance Appraisal. Evaluation Process. Wage Surveys. Theories of Wages. Determinants of Wage Rates. Objectives of Performance Appraisal. Meaning of Career Planning. UNIT II: New Trends in Compensation Management. Decision Points in Planning Training Evaluation. Field Review Method. Confidential Methods. Career Management. Succession Management. Limitations of Economic Theories. Counselling. Advantages and Limitations of Career Planning. Late Career. Exploration. Need for Performance Appraisal. Policy. Setting of Rate Ranges. Reference Books: 1. Assessment Centres. Career Planning vs Succession Planning. UNIT XX: Purposes of Training Evaluation. Paired Comparison Method. Single-Rate Wage Systems. Career Stages. Behavioural Anchored Rating Scale (BARS). UNIT IV: Rate Ranges.UNIT XIV: Definition of Performance Appraisal. Judgment Errors. Behavioural(Motivational) Theories. Components of. Objectives of Career Planning. Obtaining Commitment. Indian Scenario. UNIT VII: Introduction. Promotion. Non-financial Compensation System. . Economic Theory of Wages. Career Anchors. Career Development. Employee Separations. Piece Rate Pay. Human Resource Accounting (HRA). Purposes of Internal Mobility. UNIT XVIII: Managing Careers. Establishment. Compensation Planning. Collaborative Benchmarking. Powerful Personal Energy byHenry Beeland MBA117A --. Lack of Rater Preparedness. Appraisal Interview and Feedback. Performance Appraisal Feedback. Process of Career Planning. UNIT XVII: Internal Mobility. UNIT XIX: Human Resource Planning. Wage Differentials. Features of Performance Appraisal. Essentials of Performance Appraisal. Training Measurement. Introduction. Graphic Rating Scale. Demerits. Organisational Career Development. Mid Career. Effective Career Planning. General Wage Determinations Supersedeas Wage Determinations. UNIT XV: Performance Appraisal Process. Important Terms in Career Planning. Types of Wages. Introduction. UNIT V: Number of Grades. Transfer. Straight Ranking Method. UNIT VI: Theory of wages. Need for Career Planning. Concept of Career. Replacement Charts. Advantages of Benchmarking.Compensation Management UNIT I: Nature and Scope of Wage and Salary Administration. Features of Career. Rewards Influence Behaviour. Employee Training and Development by Raymond Noe and Raymond Noe 2. How do People Choose Careers?. Compensation. Demerits. Individual Career Development. Benchmarking. Group Appraisal. Management by Objectives. UNIT III: How to Interpret General Wage Determinations. Merits. Decline. Merits . Diagnosis. Wage Determination Process. Wage Differentials between Occupations.
Determining the Right Approach for your Organization. Defined Contribution Plans. Employee Profit Sharing. UNIT IX: Incentives. Maternity Benefit Act. Straight Piece Rate System. Objectives and Scope of these Laws. Freeze by Central Government. Non-financial Incentives. Compensation Management by Richard I. Part I: A Critical Evaluation of the Relevance of the Act.UNIT VIII: Introduction. UNIT XIII: Basic Pay. Rowan Plan. External Parity. UNIT XIX: Wages and Bonus Laws. Contrasting Types of Retirement Plans. Chemist. XIXVIIII. Internal and External Equity in Compensation System. Types of Pensions. Hybrid Plans. Group Incentive Plan. Influencing Management Behaviour: Building a Line of Straight Relationship. Strategic Perspectives on Benefits. Collective Bargaining. Standards. Profit Sharing. its Advantages and Disadvantages. Employee Stock Ownership. Social Security: Concept and Evolution. increased from XII% to VIX% of Basic Pay. Postponing Decision of D. Incentive Contributions. Gain Sharing. XIXVIIII. Human Resources. Performance Definition. Law of Minimum Wages. Objections against Dearness Allowance. Software Development. Difference between a Management Incentive Plan and a Profit . Minimum Wages and ILO. Gantt Plan. Chemical Engineer. UNIT XVII: Pension. Halsey Plan.sharing Plan. Pay for Performance. Payment of Bonus. Equal Remuneration Act. Introduction. Types of Incentives. Voluntary Welfare Amenities in India. UNIT XX: Working of Different Institutions Related to Reward System like Wage Boards. DA Formula of XIXIXVI. Five Year Plans and Wage Policy. Measured Day Work. Payment of Wages. D. Emerson's Efficiency Plan. Methods and Systems of Job Evaluation. Information Systems. Suggestions. Group Piece Rate. Definitions. Creating a Base-Pay Compensation Program. The Impact of the Fifth Pay Commission of Central and State Governments. Types of Incentive Plans. Standard Hour. XIXVII. XIXVII. Employees' Provident Funds and Miscellaneous Act. An Approach to Public Sector Pay Revision. Piece work. Role of Annual Incentives. Defined Benefit Plans. Organisation Wide Incentives: Scanlon Plan. Gain Sharing. Institutional Mechanism for Wage Determination. Retirement Pension or Superannuation Plans. Laws Relating to Workmen’s Compensation. UNIT XVI: Calculation of Total Compensation Package. UNIT XII: Annual Incentives Represent a Variable Compensation Cost. UNIT X: Incentive Plans. Unilateral Pay Fixation. Factors and Degrees Defined for Education. All India Services (Dearness Allowance) Rules. Customer Relations. Individual Group Variable Compensation. XIXIVVIII. Concept of Internal Equity and External Equity. Straight Piece Rate with Guarantee Base Wage. Objectives of Fringe Benefits. Pay by Seniority. Employees' State Insurance Act. Incentive Pay Plans and the Motivation Models Performance-Motivation Model. Pay Commissions. Multiple Performance Dimensions. UNIT XV: Perverse Recommendations Regarding DA Free from Income-Tax.A. Kaiser Plan. Accountants.A. Creating an Individual Incentive Pay Plan. Differential Piece Rate System. Payment of Gratuity Act.Introduction. Government of India's Decisions. Reference Books: 1. Performance Measurement Under the Control of Participants. Part II: A Study into the Enforcement of the Law. Levels of Bargaining. UNIT XI: Focus of Incentive Plans. Compensation by Jerry Newman . Application Engineer. Job Evaluation. Individual Incentives. Factors Determining Pay Plans. What does a Good Organization Offer? UNIT XIV: Provisions for Dearness Allowance. Introduction. Types of Incentives. UNIT XVIII: Introduction. Henderson 2. Inter and Intra Industry Wage Differentials. Bedaux Plan.
Types of Groups. De-centralisation and Centralisation. Assumptions and Beliefs in OD. Values. Introduction. Sensitivity Training. UNIT IX: Introduction. Evaluation and Making Modifications. Organisation Development Interventions. How to Use it. Managing Planned Change. Stages of Group Development. Relationship to other Learning Strategies. Parallel Learning Structures. Inter Group Interventions. UNIT XIII: Components Of Od-Operational And Maintenance. Organisations as Systems. Analyzing Discrepancies. Phases of OD Programs. Managing the Process. Level of Change Programmes. Path to Team Building Success. Techniques for Improving Group Decision-Making. Applicability. When to Use it. Norms. Implementing Change. Communication in Teams. Acceptability. UNIT XII: Action Research And Organization Development. Measurement. Nature of System. Internal Forces. Pre-requisites to Success of OD. History of Action Research. . Planning Strategy for Change. Roles. Analysis of the Definitions. Cohesiveness. Meaning of Change. Process of Grid Organisation Development. Basic Components of Assessment of OD.Organisational Development and Change UNIT I: Definitions of Organisation Development. Appreciative Inquiry. Participation and Empowerment. Reward Systems. Implication for Dealing with Individuals. Comprehensive OD Interventions. Departmentalisation. Group Structure. Group Decision-Making. its Sub-UNITs and Processes. UNIT VII: Introduction. Research Design. Third Party Peace Making Interventions. Developing Winning Teams. Understanding Group and Intergroup Dynamics. The OD Process. UNIT V: Introduction. Key Points for Implementation of OD. Feasibility. Quality of Work Life (QWL) Programs. Organisational Assessment. Forces for Change. Program Management Component. UNIT XIV: Implementation And Assessment Of Od. A Gestalt Approach to Team Building. UNIT XV: Structural Interventions. Planning for Change. Socio-technical Systems (STS) Theory. Employee Involvement. Conformity to Group Norms. Introduction. Team Building.MBA118A --. Status. Characteristics of OD. Broad Team Building Interventions. Quality Circles. Team Interventions. Varieties of Action Research. Classification of OD Interventions. History of Organisation. Performance Appraisal. Beckhard’s Confrontation Meetings. Grid Organisation Development. Criteria for Assessment. Diagnosing the System. Characteristics of OD Interventions. Strategic OD Interventions. Evaluation of Grid Organisation Development. Employee Empowerment. Teams. Strategic Management Activities. Size. Transorganisational Development. Introduction. UNIT VI: Principles of Organisation Structure. UNIT XI: Managing Of Process. Assessing Change Forces. Process Consultation. UNIT III: Introduction. Congruence among System Elements. Introduction. Development. UNIT VIII: Comprehensive Interventions. Composition. Goal Setting. UNIT IV: Teams and Parallel Learning Structures. Practices to Facilitate Development of Teams in Organizations. Open Systems Thinking. Formal Leadership. UNIT II: Implications of OD Values and Assumptions. Team Building. Team Roles. External Forces. OD Models of Planned Change. Problem Identification and Diagnosis. Traditional MBO Theory. Socio-technical System Theory and Open System Planning. Introduction. Balanced Teams. UNIT X: Nature of the Client Systems. Stream Analysis. Positive Work Relationships. Introduction. Selected Structural Intervention. Limitations in OD Efforts. System Theory of OD. Action Research: A Process and an Approach. Introduction. Characteristics of High Performing Teams Members. Introduction. Assessment of OD and Change in Organizational Performance. Intervening in the System. Model for Managing Change.
Problems with Internal Validity. Theories of Trade Unionism . UNIT XX: Mechanistic And Organic Systems. UNIT VII: Introduction. Organic Systems. Pluralistic. Mechanistic Systems. Objectives and Importance of Industrial Relations. Greiner. Referent Power. Schein MBA122A --. Introduction. Power Dependence Theory. Total Quality Management (TQM) Programs. Career Anchors. Issues. Power. Introduction. Nature of the Consultant's Expertise. UNIT XIX: Issues In Consultant-Client Relationship. Implications of OD for the Client. UNIT XVIII: Research On Organisation Development. Meaning. Problems with Lack of Theory. Objectives of Industrial Relations. Politics And Od. Marxist. Introduction. Industrial Relations in Post-globalization Period from XIXIXI till Date. Instrumented Training. Training Experiences. Future and Organisation Development. Limitations of Contingency Approach. UNIT XVI: Training Experiences. Behavior Modeling. Labour and Management Relationship. OD Practitioners Operating in the Political Organisation Environment. Importance of Industrial Relations. Model I: By Peffer. T-Groups. Organization Development by Joan Gallos and Edgar H. Large-scale Systems Change. UNIT V: Industrial Relations in Post-independence Era. Problems with External Validity. Strategic Contingency Model. Problems with Definitions and Concepts. According to Henry Mint Berg. Trade Unions: Meaning and Justification. Reward Power. Organisation Politics. Power and Organisation Development Model. Dependency Issue and Terminating the Relationship. Radical Perspective. Entry and Contracting. Implications of Contingency Approach.Management of Industrial Relation UNIT I:Introduction. Consultant Team as a Microcosm. UNITary Perspective. And Its Future. Action Research and the OD Process. Introduction. Research on OD. Shape of Industrial Relations. Depth of Intervention. Defining the Client System. Scope of Industrial Relations. Trust Issue. Pluralistic Perspective. Expert Power. Fundamental Strength of OD. Theories of Sources of Social Power. UNIT VI: Trade Unionism . Physical Settings or Arrangements. Coercive Power. Problems with Measuring Attitude Change. Schein. UNIT III: Approaches to Industrial Relations UNITary. Organization Development and Change by Thomas G. UNIT IV: Introduction. Contingency or Situational Approach.Parallel Learning Structures (or Collateral Organizations). Consultant as a Model. The Rise of Industrial Relations. Legitimate Power. Industrial Relations during Colonial Period. Failures of Organisation Development Reference Books: 1. Reengineering. Role of Power and Politics in the Practice of OD. Cummings 2. Life and Career Planning. Coaching and Mentoring. New Frontiers of Employee Relations. Thumb Rules for OD Practitioners. According to French and Raven. Framework for Analyzing Power and Politics. OD’s Future. Model II. Introduction. UNIT II: The System of IR Functions. UNIT XVII: Power.Industrial Conflicts. Positive Developments in Research on OD.
Deduction from Wages . 28 . Present Position. Laws Relating to Standing Orders. Prevention of Industrial Disputes. MARKETS. Contract Labour. Handling Grievances. Unionism in Emergent Sectors. Maintenance of Registers and Records (Sec. Retrenchment.UNIT VIII: Types of Trade Unions. Strike. Joint Consultative Machineries. Collective Bargaining in India. Penalty for Illegal Strikes and Lock-outs. Need for Contract Labour. I Legal Dimension.. Definitions . Contract Labour and Applicability of other Labour Laws. Kinds of Deductions . Introduction. Computation of Available Surplus . Problems of Trade Union. Appointment of Competent Authority . Voluntary Arbitration. Special Provisions with Respect to Certain Establishments . Introduction of Section XI-A in the Act. Adjudication. Who may File Application and When? . Introduction. Model Standing Orders. Procedure and Directions . Payment of Minimum Bonus . Measures to Strengthen Trade Unions. Cyber Unionism. Contract Labour (Regulation and Abolition) Act. Importance of Collective Bargaining. Settlement of Industrial Disputes. Conflict/Dispute Caused by Management. Core Activity-Andhra Pradesh Amendment (XX0III). Payment of Bonus Act) . Definitions. Conflict/Dispute Caused by Unions. Timelimit Payment or Bonus . Closure. Limit on the Amount of Deductions [Sec. Redressal of Grievances (ROG). Adjudication. Lock-outs. Trade Union Act. General Remarks . Disqualification for Bonus . Preamble and Objectives of the Act. Licensing. Grievance Handling. Conciliation. Early Period. Concession Bargaining. Conciliation. Lay-off. Inspectors and their Powers . Judicial Activism. Obligations of Employers . UNIT XII: Labour Aristocracy and Segmentation of Labour. Chapter V-B. Prohibition of Employment of Contract Labour. Meaning. Unorganised Unions and Laboursplintering of Unions-Central TradeUnions. Modest Beginning. Concept Prerequisites of Collective Bargaining. Bonus-Rules and Regulations . Calculation of Bonus . UNIT XIII: Industrial Disputes. Union Bargaining Process. All India Trade Union Congress. Calculation of Direct Tax Payable by the Employer . Circumstances during Pendency of Proceedings. XIXVIIIVI. Inter-union Rivalry-Role of State and Political of Mobilization. Recommendations of the National Commission on Labour. Rights of Union Representatives and Protections thereof. Retrenchment and Closure. Enforcement. UNIT IX: Introduction. Sums Deductible from Gross Profits . Recovery of Amount . Eligibility for Bonus . Functions of Trade Unions. Emerging Trends. . Payment of Maximum Bonus . etc. Objective of the Act . Causes of Industrial Disputes. Computation of Gross Profits . Emergence of Factionalism. Offences and Penalties (Sec. Computation of Bonus . Section IIIIII Conditions of Service. Conditions to Strike and Lock-outs. Objectives of the Contract Labour Abolition Act. Awards of Labour Courts and Tribunals. Responsibility for Payment of Wages . Power to Make Rules . UNIT XIV: Types of Industrial Disputes. Government can Prohibit the Continuation of Strikes and Lock-outs. UNIT XV: Introduction . 13-A) . Advisory Boards. Appeals . Lay-off. Industrial Disputes Act. Some Important Concepts. 7(3)] . UNIT XI: Importance to Employees. to Remain Unchanged under Certain. Composite Bargaining. Trade Union Movement in India. Enterprise Bargaining. Power of Labour Court and Industrial Tribunals. UNIT X: Types of Bargaining. Misconduct and Disciplinary Procedures. Industry Bargaining. Strategy for Building Responsible Trade Unionism. XIXIIVI. Organised Unions vs.
Chapter V-B. Restructuring Labour Policy. A Voice in Strategic Management Decision Making and Ownership. Elements of Participation. Recommendation of National Productivity Council of India on QWL. Objectives. Difference between Domestic and International Human Resource. Maternity Benefits. Conditions for Acceptance/Refused of VR. UNIT III: More Involvement in Employee’s Personal Lives. Obligations of the Employer. UNIT XVII: Hospitals and Institutional Bill. Chapter I-Preliminary. Collings 2. Provisions Relating to Hazardous Processes. ILO. Specific Suggestions Relating to Certain Labour Laws. Objective of the Act and Applicability of the Act. Factories Act. Forms of Participation. UNIT XIII: VRS Policy Legal Aspects of VRS.UNIT XVI:Employees’ Provident Funds and Miscellaneous Provisions Act. New Manufacturing Reforms and their Implications for Labour Force. More HR Activities. ESOP. AFL-CIO. Turnaround Processes and Voluntary Retirement Schemes. Merger and Acquisition. Pre-requisites for Effective Participation. UNIT II: Global Business Challenge. XIXVII. Chapter VIMiscellaneous. Major Conclusions and Recommendations. Profit Sharing. Annual Leave with Wages. Composition of Quality Circle. Workers Ownership as Turnaround Management. Reference Books: 1. Employees' Pension Scheme. Maternity Benefit Act. Definitions. Worker Empowerment. Liberalization. Industrial Relations by Rowena Passy MBA123A --. Quality of work-life. Welfare of Workers. Employment of Young Persons. Employees' Deposit-Linked Insurance Scheme. Closure. Globalization. Approval. Research and Development Activities. Workers’ Participation in Management. Workers' Participation in Management in India. UNIT XVIII: Introduction. Objectives of ESOP. Advantages/Merits of VRS Funds. Key steps in the Negotiation Process. Rewards and Benefits of Quality Circle. Retrenchment. Disadvantages of VRS. Judicial Interpretations. Popular Types of Employee Ownership Stock Holding Schemes. Industrial Relations in Turnaround Management. Social Security. Chapter IIIRedresal of Grievances. Need for a Broader Perspective. XIXIXV. Process. Case Law. Issues in IHRM. Administration. UNIT XIX: Introduction. Quality Circles. Chapter II-Authorities. Chapter V-Penalities. Labour Inspection/Administration. Schedule. XIXVII.International human Resource Management UNIT I: Introduction. Miscellaneous. Changes in Emphasis as the Workforce Mix of Expatriates and Locals Varies. XIXVIIVI. Developing International HR Strategies. Global Industrial Relations by David G. Other Features. Tactics for Win-Lose Negotiations. Chapter IV-Collective Grievances. Introduction. Conventions and Recommendations. UNIT XX: Workers Participation in Management. Implementation Plan. Specific Suggestion to Amend certain Labour Laws. . Social Safety Net. Quality Circle Organisation. Risk Exposure. Employees' Provident Fund Scheme. meaning of IHRM. Recent Amendments in various Acts. Capital Investment and Pension. Licensing and Registration of Factories. Strategies. Historical Development of Factory Legislation. Working Hours of Adult Workers. Expanding the Role of HRM in international Firms. More External Influences. Negotiation. Structure.
Nature of the Expatriate Job. UNIT XIII: Factors Affecting International Compensation System. Performance Management — Two Examples. Degree of Inter-subsidiary Production Integration. Staffing Policies. Elements of Culture. Objectives of International Compensation. Differentiating between PCNs and TCNs. Job Satisfaction. Culture Defined. Understanding Culture. Types of Cross-cultural Training. Culture and HR Functions in a Global Subsidiary. Cultural Assimilators. Competence Approach to HRM. Going Rate Approach. Objectives of Human Resource Planning. UNIT V: Introduction. International Labour Market — Sources. Approaches to International Compensation. Culture and HR Functions. Lorange’s Cross -culture Studies. International Division. Cross-culture Communication. Rigid Time vs Fluid Time. International Benefits. Introduction. UNIT VI: Types of International Employees and their Required Competencies. Foreign Service Inducement/Hardship Premium. General Motors. Key Issues in International Industrial Relations. Performance Appraisal in Global Context. Introduction. Determinants of Culture. Initial Division Structure (Early Stages of Internationalization). Whole versus Part. Local Selection and Assessment Issues. Exxon. Role of Human Resource. Adjustments and Incentives. Termination of Contract. Employee Benefits. Convergence of Culture. Kluckhohn-Strodthbeck (XIXVII). Business Protocol. International Migration and the Impact on Recruitment. Implications for Human Resource Management Policy. Global Product/Area Division. Formal vs Informal.UNIT IV: Introduction. Criteria used for Performance Appraisal of International Employees. New Types of Multinational Structures. Cultural Regard for Managers and their Competences. UNIT XII: Compensation and Incentives. Host Country Market Cost of Living. The Path to Global Status. Headquarter-subsidiary Interdependence. UNIT XIV: International labour relations. UNIT X: Introduction. Orienting Employees for Global Assignment. Variables that Influence Relocation Performance. Cross-cultural Negotiations. Designing Compensation Programme. European and International Competences. Action Learning and the Experiential Approach. Link between Culture and Organisational Performance. Volatility of the International Environment. Impact of Different Learning Styles on Training. Variable Levels of Maturity. Integrating Business Strategy with International Training. Dealers Focus vs Relationship Focus. Ethical and Legal Issues. Selection Criteria. Culture Adjustment. Market Maturity. International Living Cost Data . Incentives and Corporate Commitments. UNIT XI: Organizational Learning. Management Competences Approach. Problems Inherent within the Competences Model. Hofstede: Culture and Workvalue. Role of Cultural Understanding. UNIT IX: Relocation Performance Management. Balance Sheet Approach. Recruitment and Selection. Recruitment and Selection in IHRM. Cross-cultural Theories. Noncomparable Data. Culture and Organisational Performance. Hall’s Theory of Cultural Context. Allowances. Appraisal of HCN Employees. International Human Resource Management Approaches. Performance Management and its Link with other HR Processes. MNC Prior Experience in . Introduction. Components of Effective Predeparture Training Programmes. Separation by Time and Distance. Development of an Effective Workforce. UNIT VIII: Performance appraisal in a global context. International Human Resource Management Approach. Andre Laurent’s Study of Culture. Expressive vs Reserved Cultures. Different Degrees of Internationalisation of Companies. Recent Innovative Methods in IHRM. Japanese Model and Matsushita. Regiocentric Approach. International Talent Management. Compensation. Base Salary. An Integrated Strategic Framework. Approaches to Training. Introduction. Strategies for International Organisations. Transferability across Cultures. UNIT VII: Cultural Dimensions of IHRM. Nationality of Ownership of the Subsidiary.
Dowling. Post Employment Non-competition. Investment Media. Engaging Consultants. Regulation of MNCs by International Organization. HR Practices in Britain. Influencing Wage Levels. HR Practices in Sweden. I Employer. UNIT XX International law related to immigration and HR. Dennis R. Immigration Attorneys. HR Practices in Russia. Terms of Employment. HR Practices in France. Designing a Repatriation Program. Marion Festing. International Contract Laws Related to HR. Special Leave. UNIT XV: Trade Unions and International Industrial Relations.Investment Management UNIT I: What is Investment?. Structure of Financial Markets. UNITed Nations Agreements. Subsidiary Characteristics. Safety and Fair Treatment. and Lisbeth Claus Financial Management MBA116B --. HR Practices in USA. UNIT XVII: Various Agreements Related to International Industrial Relations. Labour and Employment Law in UK. International Trade Secretariats (ITSs). Immigration Law in UK. IIIV Hour Work Week. Fundamental Principles. HR Practices in China. Immigration Law in the USA. UNIT V: Development of the Financial System in India. The Repatriation Process. HR Practices in Japan. Job Related Factors. Canadian Immigration Law.Industrial Relations. Employment and Placement. Immigration and Nationality Act (INA). Role of ILO. Increased Holiday Entitlement. Benefits and Job Analysis. Introduction. The Investment Process. International Human Resource Management by Peter J. HR Practices and Programmes in Asia. Employment Agreement. Lobbying for Restrictive National Legislation. Law Related to HR in France. Compensation. ILO Conventions. International Labour Standards Applied. Management Attitudes towards Unions. International Labour Standards. HR Practices in India. Training and Development. UNIT XVIII: Introduction. Structure of International Labour Standards. HR Practices in Spain. Termination of Employment. International Human Resource Management (Global HRM) by Randall S. Why Investments are Important? UNIT III: Factors favourable for Investment. Schuler. UNIT XVI: The Response of Trade Unions to MNCs. Constraining the Ability of MNCs to Vary Employment Levels at Will. UNIT XIX: Human resource practices and programmes in various countries. Social Factors. Relocation of the Business Reference Books: 1. Financial and Economic Meaning of Investment. Contract Law Related to HR in Thailand. Collective Redundancy Consultation Clarified. Preventing Global Integration of MNC Operations. Creation of International Labour Standards. Abolition of Statutory Disciplinary and Grievance Procedures. Characteristics of the Home Product Market. Problems of Repatriation. Agenda of the International Labour Organisation. HR Practices in Germany. UNIT IV: Features of an Investment Programme. UNIT II: Investment and Speculation. Contract Law Related to HR in USA. Briscoe. . Terminating the Employment Relationship. and Allen Engle 2. Employee Relations. European Model of HR Practices. NCs and HR Policies. Investment and Gambling. Introduction. Regional Instruments of International Labour Law. International Migration Law and ILO.
Modern investment management: By Robert B. Scope. Appraisal . Objectives of Investment in UNITs. Features of Bonds. Types. UNIT XIV: Loan syndication. Procedure for taking a policy.UNIT VI: Financial Institutions. UNIT XVI: Leasing & Hire Purchase. Life Insurance. UNIT X: Social Cost benefit Analysis. Corporate Bonds. Gold.Kaptan 5. Litterman MBA117B --. Equity Shares. UNIT XIII: Maximum permissible Bank Finance. UNIT IX: Project. UNIT VI: Pre-Issue & Post Issue work. Evaluation. UNIT VIII: The Relationship of the new issue market and stock exchange. Types. Bernstein 2. Investment management: By Peter L. providen Funds. Chandrasekhar Krishnamurti 4. UNIT II: SEBl Guide lines for Merchant Bankers. Investment Management: By S. Issue. New schemes of UTI. UNIT XIII: Investor Classification. UNIT VII: New Developments in the Financial System. Investments in Land. UNIT XX: Diamonds. A Critique of the Indian Financial System. Stamps. UNIT VII: Credit rating agencies in India. Investment management: By Robert Hagin 3. Bond Indenture. UNIT XV: Consortium finance. UNIT III: Public. Private placement: Bought out Deals. Rights. . UNIT XII: Legal control of stock exchanges in India. Antiques. National Saving Schemes. UNIT VIII: Process and Limitations in credit rating system. UNIT V: SEBI Guidelines. Kinds of Policies. Factoring. UNIT XV: Analysis of preference shares. Membership rules in Stock Exchange. Prices and Yields. Warrants. Reference Books: 1.S. Investment Management: By Ramanna Vishwanath. Capital issues control. UNIT XIX: Post Office Scheme. UNIT IV: Designing & pricing of Instruments preparing for public issues.Merchant Banking and Financial Services UNIT I: Evolution of Merchant Banking. Post office Savings. UNIT IX: Role of the New Issue market. UNIT XIV: Convertible Bonds. UNIT XII: Term Loan Working capital loans. Silver. functions and its role in Indian context.Project life cycle. UNIT XVIII: Tax Benefits. Options. UNIT XVI: Government Securities. UNIT X: Mechanics of Security Trading in Stock Exchanges. Mechanics of Floating new Issues. Evaluation. UNIT XI: kinds of Trading Activity. Different UNIT schemes. scope. Listing of Securities. UNIT XI: Capital Cost and Financial Projections. UNIT XVII: Investment in UNITs. Classification.
indifference point. Financial Services & System: By Sasidharan 4. .M. Concept. UNIT XI: Factors for capital structure planning.. residual theory of dividend. UNIT XIX: Mergers and Acquisitions. Merchant Banking And Financial Services: By Lalit K. UNIT XX: Sell offs and divestitures. UNIT XX: Indian position in private and public sector in general. provisions etc. investments and dividends. takeovers. Financial analysis and aspects inflation. retained earnings. monitoring advance management of different components. UNIT III: capital market based on published statistical data. UNIT II: capital gains and losses exchange control regulation. UNIT VIII: Concept of capital structure and its perimeters. financial leverage and combined leverage concepts. Labour. Cash credit. UNIT XIV: Financial statement. Financial forecasting. policies on financing. Financial structure and capital structure simple and complex. Mohiadeen MBA118B --. Bansal 2. Bill of exchange. primary and Secondary markets. inflation.UNIT XVII: Evolution. planning and uncertainties. operating leverages. UNIT XIII: Working capital management under inflation. government credit policies and incentives statistics on production. Bank Loan. Internal source. capital structure trend in private and public sectors in India. Ramesh Babu 5. Issues in raising finance.Earning Before Interest and Tax (EBIT) and Earning Per Share (EPS). Cost of Capital. UNIT IV: legal form of organization. Financial Services In India: By G. forcasting. UNIT XVII: Formulating dividend policy : factors for consideration dividend theories . UNIT XV: Leverages. Management Of New Issue Services: By P.net income approach. UNIT XIX: Miller and Modigliani Hypothesis. provisions of the companies Act. overdraft. Financial ratio analysis fund flow and cash flow analysis. interest rates. working capital regulations. UNIT VI: Concept and nature of leverages operating risk and financial risk. UNIT XVIII: SEBI guidelines and present status of VCC’s in Indian context. Financial Services: By Khan 3. UNIT XII: Operating cycle concept. UNIT IX: Theories of capital structure . UNIT VII: Operating leverage and Cost volume Profit analysis.Walter's model UNIT XVIII: Gordon's model. Role. control of capital issues. measures and their Interpretations. net operating income approach. Reference Books: 1. public deposit. new projects working capital management. Cost-Volume-Profit analysis. inter firm comparison. factoring. UNIT V: Short term sources : Trade credit.Management of Infrastructural Financing UNIT I: Financial objectives. SEBI regulations. price indices. UNIT XVI: Financial forecasting. Importance.M. UNIT X: Traditional and Miller and Modigliani approaches and Their criticism.
currency swaps. UNIT VII: Currency future & options. International Finance Management By V.Investment Instruments.international parity relationship: interest rate parity. Davis 3. Municipal Infrastructure Financing: By Munawwar Alam 5. UNIT VI: Functioning of stock exchanges. UNIT VIII: bond and fixed income instruments valuation -bond pricing theorems.Portfolio Management & Security Analysis UNIT I: Financial and non-financial forms of investment. UNIT II: Objectives of financial investment. UNIT XI: Financing of Imports & Exports in India. UNIT VIII: International cash management. trading and settlement procedures at NSE & BSE. UNIT V: Eurocurrency Markets. Grigg 2. investment methods.Effect of changes in Foreign Exchange Rate. UNIT XII: Measuring exchange rate movements. International Finance-A Business Pespective By P G Apte 4. Bretton woods and period after XIXVIII. UNIT XIII: Exchange rate equilibrium . Infrastructure finance: trends and techniques: By Henry A. UNIT IX: duration of bond and immunisation of interest risk. International Finance By V K Bhalla MBA123B --. UNIT XVIII: Management of Economic exposure. UNIT XVII: Management of Translation exposure. UNIT VI: International Project Appraisal & Project Finance. UNIT XVI: Management of Transaction exposure.Factors effecting foreign exchange rate . Principles of Project and Infrastructure Finance: By Willie Tan MBA122B --.Reference Books : 1. Reference Books : 1. UNIT XX: Management of Interest rate exposure. UNIT IX: International Portfolio Management. UNIT XV: purchasing power parity & fisher effects. . UNIT X: International Accounting Standards . Infrastructure Finance from Private Operators: By Patricia Clarke Annez 4. UNIT III: Security and non-security forms of investment . UNIT IV: Sources of investment information. UNIT VII: Stock markets guidelines on primary & secondary markets. UNIT IV: Currency Risk Management. term structure of interest rate. UNIT V: Primary and secondary markets. UNIT II: Foreign Exchange Market UNIT III: Exchange Rate Determination.major players and instruments in secondary market. Multinational Financial Management By Madhu Vij 3. Sharan 2. UNIT XIX: Management of political Exposure. Infrastructure Finance: By Neil S.International Finance Management UNIT I: History. UNIT XIV: forecasting exchange rates.
CAPM & Arbitrage pricing theories. UNIT IX: Risk measurement. UNIT XIX: Implications of efficiency market hypothesis for security analysis and portfolio management. GARCH. UNIT X: EWMA. UNIT XI: Dividend capitalisation & CAPM). CDS and CDOs. UNIT XX: Asset pricing theories. UNIT XVI: Credit VaR. UNIT V: Stochastic Volatility. Weather. Swaptions. UNIT XVII: Convertible bonds. UNIT XVIII: The market mechanism. UNIT XIII: systematic and unsystematic risk.credit indices. market risk. UNIT XVIII: Types of Swaps.Estimating volatilities and correlations. Security Analysis and Portfolio Management: By Ritu Ahuja 4. management risk. Fischer. Jordan 3. . UNIT XII: Caps. UNIT XV: Mortgage backed securities. Ronald J. UNIT XIV: interest rate risk. Jump. UNIT VIII: Finite Difference Methods. Reference Books: 1. UNIT XIII: Bond options. Portfolio Management (including Security Analysis): (including Security Analysis) : By Dr.Financial Derivatives UNIT I: Extensions of Black Scholes. Security Analysis And Portfolio Management: By Ambika Prasad Dash MBA124B --. purchasing power risk. UNIT XVI: Capital allocation between risky. UNIT XV: Risk & risk aversion. Security Analysis and Portfolio Management: By S. Path Dependant options. valuation of equity and preference shares. UNIT XIV: HJM and LMM models. Ramesh Babu 5. UNIT XII: Concept of total risk. testable hypothesis about market efficiency. UNIT II: Volatility Smiles and surfaces. factors contributing to total risk. Diffusion. UNIT XIX: Exotic options. UNIT VII: Monte Carlo Simulations. UNIT VI: Lattice based methods. UNIT III: CEV Model. G. UNIT XVII: UNIT risk free assets-Utility analysis. Energy and Insurance derivatives. Floors. UNIT XI: Value at Risk and stress testing. default risk. Credit Derivatives. UNIT IV: Variance Gamma model. Security analysis and portfolio management: By Donald E. Kevin 2.UNIT X: determination of yield curves. UNIT XX: Real Options.
Information as a Strategic Asset. Introduction. Financial derivatives: By International Monetary Fund 4. applications. Management Information System (MIS). Different Steps of Data Processing. Data Mart. Manager. LAN. UNIT VI: Phases of Organizational SISP Activities. Security in Distributed Systems Distributed Computing Environment UNIT VIII: Managing Information Resources I: Hardware and Software. Specialized Wireless Data Systems . Introduction. UNIT IV: Introduction. Information System. Client-server Model. Information Technology Computer. J. E. Advantages of Distributed Systems. Strategic Positioning. Output Devices. Computer Software. Knowledge Work Systems (KWS). Leader. Storage Devices. Types of Software UNIT IX: Managing Information Resources II: Databases and Telecommunication. Distributed Systems Architecture. Strategic Uses of IT. Introduction. Operational Effectiveness. Database Structure. Distributed Systems. UNIT III: Leadership Issues in IT Management. Information System Resources. Strategic Management and Information Technology. Kolb. Frame Relay. and mathematics: By Jamil Baz. Mode. Information System Strategic Planning Stage Information Systems Implementation Stage UNIT VII: Introductions. Cellular Communication. Cell Relay. Benefits of Information System. Types of Information System. Types of DBMS. Decision Support System (DSS). Information Engineering (IE). Concept of DBMS Features of DBMS. Financial derivatives: pricing. UNIT XI: Telecommunication. George Chacko 3. UNIT X: Manual Database Computerized Database. What is Leadership. Transfer Mode. Functions of an Information System. Peer-to-peer Model. What affects Leadership. Input Devices. Information System. Kennedy 5. How to Manage Information as a Strategic Asset UNIT V: Information Systems Planning. Goal of Information System Planning. Critical Success Factors (CSFs). and Leadership in IT Organization. Executive Support Systems (ESS). Radio-based System. Definition of Database. Introduction Data and Information Data Processing. Internet Data Transfer. Financial derivatives: By Robert W. Financial derivatives in theory and practice: By Philip James Hunt. New Meaning of Leadership. UNITII: Transaction Processing System (TPS). Conventional Leadership vs. James A. Asynchronous. Features of Distributed Systems. Office Automation Systems (OAS). What is Manager Manager vs. Disadvantages of Distributed Systems. Meaning of Information System. Wireless Technology. Value Chain Analysis.Reference Books: 1. Data Mining. Leader. Centralized and Decentralized Database. WAN. Components of Information System. Data Warehousing. Overdahl 2. Changing Meaning of Leadership. Financial Derivatives: By Kumar Information Technology MBA116C Information Technology and Management UNIT I: Introduction. Computer Hardware. Information System Planning. Concept of Database. Information System and Business.
Data UNIT II: Independence. Data Manipulation Language. Database Administrator (DBA). Technology Levels. UNIT XV: Project Manager. Factors that affect GSS. Introduction. Network Model. Developmental Approach. Concept of Learning Organization Reference Books:1. System Development Life Cycle Alternative Develop Decision Support Systems and Executive Information Systems UNIT XVI: Decision Support Systems and Executive Information Systems. System Development. Components of GSS. Deliver Operational Services. Stages in Systems Development Team. Data Models. Information Needs of Groups. DSS Tools. People Involved. Secondary Storage. Managing the Operations. Roles and Responsibilities of Systems Development Team. Deploy Solutions. Types of Environment the Employee Needs in An Organization. Software . Object-Based Logical Models. Data Hardware.Database Management System UNIT I: Introduction. Information Technology Project Management (with Microsoft Project XX0VII CD-ROM) (VIth ed) a. Information Technology for Management: Improving Performance in the Digital Economy by Efraim Turban and Linda Volonino MBA117C --. Database System. Hierarchical Model. Manage IT Business Value Realize Solutions. Managing Technology. Categorization of Expert System UNIT XIX: Managing People and Technology. Provide an Enterprise IT Management System. Ephraim McLean. Expert System. Benefits of GSS. Levels of Decision Support System. Introduction. Transaction Storage Management. Satisfy Customer Relationship. Managing People. Support IT Service and Solutions Manage IT Assets and Infrastructure UNIT XIV: Managing System Development. by Kathy Schwalbe 3. DSS Generator. Database Users. Three Levels of the Architecture. Relational Model. Systems Development Team. Suggested Steps to Benefit from the Use of Technology UNIT XX: Creating a New Work Environment. Specific DSS. and James Wetherbe 2.UNIT XII: Introduction. Comparison with EDP/MIS. Keeping Pace with the New Purpose and Structure of IT. Entity Relationship Model UNIT III: An Object-Relational Database (ORD). Components of Expert System. Concept of Work Environment. Roles and Responsibilities of the Project Manager. Basic Concepts. Why Database?. Database Languages. Introduction. Advantages and Limitations of Decision Support System UNIT XVII: Advantages. Introduction. Record-Based Logical Models. Data Definition Language DDL). Concept of DSS Characteristics and Objectives of DSS. Advantages from having Centralized Control of the Data Disadvantages of Database. Organizational Redesign. Managing the Operations of Information Technology. Satisfying Speed-to-Market Requirement for New UNIT XIII: Services. Primary Storage. Components of Database Systems. Executive Information System UNIT XVIII: Introduction. Database Concepts. Group Support Systems. Information Technology for Management: Transforming Organizations in the Digital Economy by Efraim Turban. Limitations. Role of the DBA Overall System Structure .
Modify Operation. Update Operations on Relations. Object Identity and Pointers Storage and Access of Persistent Objects Persistent C++ Systems. Data Replication Data Replication and Fragmentation. Relational Model Concepts. Set Operations. Referential Integrity. Changing of Column Headings. Relation.Oriented and Object-Relational Databases UNIT XVII: Introductions. Features of SQL. Test for Empty Relations Derived Relations. Introduction. Persistence of Objects. Inheritance. Traditional Set Operations. Querying with Complex Types Relation-Valued Attributes Path Expressions. Layered Model. Nested Relations. Traditional Applications. Distributed Transaction Model. Insertion. Update Anomalies. Functional Dependencies. Fourth Normal Form (IVNF). Reducing E-R Diagrams to Tables UNIT V: Introduction. Data Fragmentation. Parallel Databases I/O Parallelism. Backup Coordinators. Commit Protocols. Modification of the Database. Coordinator Selection. Object Structure. Introduction. Delete Operation. Common Features of ‘Traditional’ Applications New Applications. Centralized Systems. Assertions. Data Types. New Database Applications. Duplicates. Deletion. Updating. System Failure Modes. ODMG C++ Object Manipulation Language UNIT XIV: OBJECT RELATIONAL DATABASE. Extended Relational-Algebra Operations. Distributed Data Storage. ODMG C++ Object Definition Language. Integrity Constraints. Naming of Data Items . Multiple Inheritance.UNIT IV: Entity-Relationship Model. Intersect. Concurrency Control. Key Constraint. Views. Informal Design Guidelines for Relational Schemas. Boyce-Codd Normal UNIT XI: Form (BCNF) Multi valued Dependencies. Mapping Constraints. Intraquery Parallelism. Introduction. Relational Algebra. Interquery Parallelism. Normalization First Normal Form (INF). Second Normal Form (IINF). Views UNIT VI: STRUCTURES QUERY LANGUAGE. Object Identity. Election Algorithms. Triggers UNIT IX: RELATIONAL DATABASE DESIGN. Creating a Table. Nesting and Un nesting Functions. Domains. Relation Attributes Semantics UNIT X: Redundant Information in Tuples and Update Anomalies. Interoperation Parallelism. Object Classes UNIT XIII: Inheritance. Domains and Attributes. Attributes and Relations. Tuples. Entity Integrity. Domain/Key Normal Form (DKNF) UNIT XII: Introduction. Weak Entity Types. E-R Diagrams. Object Containment. Relationship between Entity Sets. Network Transparency. Client-Server Model. Use of Aliases UNIT XIX: Query Processing in Distributed Databases. Expected Features for New Applications. Locking . Keys. Domain Constraints. Writing SQL ommands SQL Operators. String Operations: One of the Most Important String Operator is LIKE UNIT VII: Order by Clause. Distributed System. Entity and Attributes. Aggregate Functions. Introduction. Null Values in Tuples. Redundancy. Relationship Sets Instances of Entity and Relationship. Insert Operation. Third Normal Form (IIINF). Subquery. Interoperation Parallelism UNIT XVIII: DISTRIBUTED DATABASES. Reference Types. MINUS UNIT VIII: Introduction. Advantages of Object Relational Database Disadvantages of Object Relational Database. Projection-Join Normal Form (Fifth Normal Form). Entity Type and Entity Set. Union. Object-Oriented Languages. Object-Oriented Data Model.Criteria. Relational Database Design. The Special Relational Operators. Persistent Programming Languages. Introduction. Anomalies in Databases. Creation of Complex Values and Objects UNIT XVI: Comparison of Object. Complex Types and Object Orientation UNIT XV: Structured and Collection Types. Two-Phase Commit.
Importance of Integration. Term Information System. Query Processing. Modeling Methodologies. Project Control Systems. International Standards UNIT X: Introduction. Office Information Systems. Classification of Process Models. A Federation of Information Systems.System Analysis and Design UNIT I: Introduction. Haug MBA118C --. Deadlock Centralized Approach. Project UNIT VIII: Management History of Project Management. Mediator Systems. Setting up a Framework of Information System Concepts Structure of our Conceptual Framework UNIT IV: Introduction. Critical Chain Project Management Extreme Project Management. Man-made Information Systems. Significance of Term System System’s Characteristics. Majority Protocol. Traditional Approach. Rational Unified Process UNIT IX: Project Development Stages. The System Proposal UNIT XII: Object-oriented Analysis and Modeling Using the UML. Information System Building Blocks and Development. Information Needed by Management. Fact-finding Techniques for Requirements Discovery. Water Pollution Control . Data Modeling Process. Data Modeling Topics.A Guide to the Use of Water Quality Management Principles. Types of a System UNIT V: Physical or Abstract Systems. Radical Methods. Process-based Management. Multi database System. Objectoriented Analysis. Inter-dependence. Single-Lock-Manager Approach. Modern Methods. Technology Perspectives of System Designers and System Builders Focuses for Information Systems. Project Control Variables. Information System Applications. Elements of a System. Various Phases of SDLC. Inputs and Outputs. Modeling System Requirement with Use Case. Information Systems UNIT UNIT VII: Architecture. Significance of Term Information. System Analysis. Organization. Interaction. Back-office Information Systems. Project Management Approaches. System Requirement Traditional Methods. Characteristics of a System. Distributed Database Management Systems: A Practical Approach by Saeed Rahimi and Frank S. Front-office Information Systems. Concept of an Information System UNIT III: Roots of the Problems in the Information System Area. Transaction Processing System. Management Information Systems. Directory Systems Reference Books: 1. Integrated Information Systems. Primary Copy. UNIT XI: Data Modeling and Analysis. System Environments and Boundaries. Database Management Systems by Raghu Ramakrishnan and Johannes Gehrke 2. System Development Life Cycle. Approach to System Design and Analysis UNIT VI: Succeeding as a System Analyst. Tools for System Development. Control. PRINCEII. Expert Systems. Fundamentals of Database Management Systems by Mark L. High-level Goals of System Owners and System Users. Process Modeling. Event Chain Methodology. Integration. Distributed Lock Manager. Feasibility Analysis and the System Proposal. Types of Feasibility Studies. Processor(s). Open or Closed Systems. Decision Support Systems. Object-oriented Systems. Deterministic or Probabilistic Systems. Specifying Information UNIT II: Needs. Gillenson 3. Project Management Framework. Main Characteristics of Architecture Blocks. Unified View of Data. Factfinding Requirements Discovery. Project Management Topics.UNIT XX: Protocols. Architecture Building Blocks. Object-oriented Design System Design . Central Objective. Feedback.
System Operations and Support. Levels of Data Independence UNIT XV: Reasons for Data Independence Object-Oriented Modeling Using UML. System Constructions and Implementation. and Roberta M. Conducting System Maintenance Reference Books: 1. UNIT XIX: Testing Processes. Software Application Testing. Output Design with an Old Style Printer Spacing Chart UNIT XVII: Modern CASE Tool. ?Introduction. ?Meaning of Electronic Commerce. ?Awareness about I-Way. ? UNIT IX: World Wide Web (WWW) as the Architecture. Analysis of Existing Application Design. UNIT II: E-commerce. Organizational Issues in System Implementation. Current Research UNIT XVIII: Introduction. User Interface Design. SCHEMA. ?Role of E-commerce. Input Media. Application Design Interfaces. Taxonomy for Computergenerated Outputs. Barbara Haley Wixom. and David Tegarden MBA122C --. ?Elements of E-commerce. Output Design. Ecommerce UNIT III: Application??Integrating Electronic Commerce. History of OOAD Leading to UML. Quality Assurance Certifications.E-Commerce & IT Enabled Services UNIT I: Introduction. ?Public Policy Issues Shaping the I-Way UNIT VIII: Architectural Framework. Related Work. ?E-commerce Framework UNIT IV: Electronic Commerce and Media Convergence ?Introduction. ?Issues relating to Ecommerce UNIT VI: ?Introduction. Chart Types. Input and Output Design. ?Meaning of I-WAY. Implementation Methods for Outputs. Reduction of Interfacing Requirements by Common Integration Layers Ideal Application Interfacing. Managing a Stateless Protocol-Partitioning Persistent Storage UNIT X: Graphic Output. concept of World Wide Web. The Unified Modeling Language UNIT XVI: Development with UML Output Design and Prototyping. Internal Outputs. UNIT V: Anatomy of E-commerce Applications. ?E-commerce. ?Components of the I-Way. Derivation of a Combination Model. Installations and Documentation. Output Design Process. Systems Analysis and Design Methods by Jeffrey L. ?Electronic Commerce and Media Convergence. Using the Architecture Model for Application Design. Hypertext Publishing. Systems Analysis and Design by Alan Dennis. Bentley 2. ?E-commerce Classification. Roth 3. Objectives of System Design. ?Key Questions for Management. Barbara Haley Wixom. Input Stages. UNIT XIV: Ideal Application Design. Application Architecture and Modeling. Types of Database. Systems Analysis and Design with UML by Alan Dennis. Testing Methods. Designing for Multiple Languages and for Customization UNIT XI: Introduction. Output Design Guidelines. Whitten and Lonnie D. ?Architectural Framework for E-commerce. Processes. Certification. Technology Behind the Web Security and the Web . with a Report Writer Tool. network Access Equipment UNIT VII: Global Information Distribution Networks.UNIT XIII: Introduction. ?Advantages and Disadvantages of E-commerce. Types of Documentation UNIT XX: Documentation Tools. Database Design Logical and Physical Views of Data. Objectives of Input Design.
EDI Applications in Business. IT Act XX00. Use of Computer Networks. Domain Name System (DNS).IV Token Bus. Introduction. IEEE VIII0II. Call Centre UNIT XX: Computer Telephony Integration. Electronic Data Interchange. Example Networks UNIT V: Introduction. EEE VIII0II. D'Costa and E. Cybercash/Cyber coin. Law for Data Communication & Protection. Laws Related to IT Security. Legal. Introduction. Overview of the Electronic Payment. and Business Methods (with Case Studies and Forecasts) by Stephen C.II LLC Logical Link Control Layer. Search Engines UNIT XIII: Internet Applications. Electronic Mail. Tele-marketing.UNIT XII: Electronic Payment Systems. Credit Card-Based Electronic UNIT XIV: Payment Systems. Medical Transcription. Case Study UNIT XIX: IT Enabled Services. Electronic Payment Systems (EPS). Digital Signature. Smart Cards and Electronic Payment Systems. Telecom Services. Terminology. IT enabled Services. Requirements for Internet based Payments. EDI Software Implementation. Security and Privacy Issue in EDI.Computer Network & Internet UNIT I: Introduction. India in the Global Software Industry: Innovation. e-Commerce. Introduction. Technology. Risk and Electronic Payment Systems. Pay Pal. Firm Strategies and Development by Anthony P. MBA123C --. Virtual PIN. MIDI Messages . Glazier 2. Comparison of the OSI and TCP/IP Reference Models. Financial Services. Advantages. the Internet. SET (Secure Electronic Transactions).III Ethernet Technologies UNIT VI: Ethernet Frame. Types of Electronic Payment Systems UNIT XIII: Digital Token-Based Electronic Payment Systems. Designing a Web Page. IEEE VIII0II. Multimedia. Millicent Protocol: Small-amount Internet Payments UNIT XV: Introduction. Authentication UNITXVII: Electronic Data Interchange. IT enabled Services in India. Network Software UNIT II: Goals and Applications of Computer Networks UNIT III: Introduction. UNIT IV: TCP/IP Reference Model. IEEE VIII0II. Network Hardware. Cyber Laws in India.V Token Ring UNIT VII: Internet Protocols UNIT VIII: Introduction TCP/IP Protocols UNIT IX: Internet Routing Protocols UNIT X: Internet Control Message Protocol (ICMP) UNIT XI: Internet Group Management Protocol (IGMP) UNIT XII: Introduction. Designing Electronic Payment Systems. Introduction. Technical writing. Open Systems Interconnection (OSI) Reference Model. EDI and Electronic Commerce UNIT XVIII: Introduction. Web Browsers. IEEE Standards for Local and Metropolitan Area Networks. e-Patent Strategies for Software. Sridharan. UNIT XVI: Security Requirements for Online Internet Payments. DigiCash (or E-cash). Types of Telemarketing Reference Books: 1.
IFS/Avalon. Purchasing of ERP. Logistics . ERP Implementation Approaches. Comparison of ERP and TIS UNIT VI: Introductions. Survey of Indian ERP Packages Regarding their Coverage. Traditional Information Systems. Telnet . Seven Mantras for the Right Selection UNIT XI: Introduction.ERP Audit UNIT XIV: Basics of Supply Chain Management. Integrated Data Model UNIT IV: Introduction. Third Generation ERP. UNIT XX: Authentication Reference Books: 1. Oracle-financial. Human Resources. Meaning and Objectives of ERP. PeopleSoft. Multi-tier Architecture. Selection Process of ERP. Introduction. Financial Accounting. Business Process. Diffusing Boundaries UNIT II: ERP Technologies. ERP Domain. Panko 3. RP Implementation Methodology. ERP and DSS. ERP Implementation Life-cycle. SAP R/III. Baan IV. Building the Business Model UNIT VIII: ERP and Competitive Advantage. Next Generation ERP Software. Factors to Product ERP UNIT X: Challenges in Selection of ERP.Order Management. Current Scenario. Network Security UNIT XVII: Data Security. Introduction. Introduction. An Engineering Approach to Computer Networking: ATM Networks. Components of ERP. Evolution of ERP. Vendors and Users. Latest Trends in ERP. Customization Precautions UNIT XIII: Introduction Guidelines for ERP Implementation. Basic Architectural Concepts.UNIT XIV: File Transfer Protocol (FTP) UNIT XV: Simple Mail Transfer Protocol (SMTP). Business Needs. Sales and Distribution. Role of Consultant. Industrial and Financial Systems UNIT IX: Selection Criteria for ERP Packages. Existing ERP Systems. Characteristics of ERP.Enterprise Resource Planning UNIT I: Introduction. ERP Security and Control. MFG/PRO. Introduction. Hyper Text Transfer Protocol UNIT XVI: Introduction. Business Re-engineering with Information Technology UNIT VII: Business Modeling for ERP. Principles of Business Engineering. Definitions of ERP. Defining Supply Chain Management. Computer Networks and Internets (Vth Edition) by Douglas E. Traditional Information System.Remote Login. Introduction. Performance and Cost UNIT XII: ERP Implementation. Fundamental Aspects of ERP UNITIII: Integrated Data Model. Features of a True ERP. ERP Interfaces UNIT V: ERP vs. and the Telephone Network by Srinivsan Keshav MBA125C --. RP Post-implementation Options. Advantages and Disadvantages of ERP. Corporate Computer and Network Security (IInd Edition) by R. Manufacturing and Logistics. Definition of Business Engineering. Supply Chain Management. ERP and Mobile Computing. ERP and E-business. Introduction. An Overview of ERP Implementation. R. the Internet. Business Process Re-engineering and ERP. ERP and the Competitive Advantage. Security Threats UNIT XVIII: Firewalls UNIT XIX: Data Encryption. Comer 2.
Perceptual Mapping. Distribution UNIT XVIII: ERP Case Studies Introduction.UNIT XV: SCM . Types of Supply Chain UNIT XVI: Management. ERP Case Study in Finance. Product Life Cycle: Stages and Corresponding Strategies. Pricing Strategies UNIT XIV: Concept of Product Testing. Procurement Production. Implement & Use Today's Advanced Business Systems by Marianne Bradford MBA116D --. Contemporary Dimensions of Brand Building UNIT XVIII: Brand Licencing and Franchising UNIT XIX: PACKAGING AND LABELLING Introduction. Benefit Segmentation UNIT VII: NEW PRODUCTS Introduction. Introduction. Product Launch UNIT XII: Designing the Offer . ERP Case Study in Materials Management UNIT XX: ERP Case Study in Sales and Distribution Reference Books: 1. Tasks and Competencies. Costs. Introduction. Product Positioning: Concept. Brand Personality. Brand Name. Test Marketing and Product Launch UNIT XV: BRANDING DECISIONS Introduction. Sales. Enterprise Resource Planning by Bret Wagner and Ellen F. Brand Characteristics. Modern ERP: Select. Managing across the Product Life Cycle UNIT V: Introduction. Introducing New Products. Interfaces and Complexities.Basic Principles. Branding. Material Requirement Planning (MRP). Marketing Plan. Potential Benefits of Supply Chain Management. Steps involved in New Product Development Process UNIT IX: Concept Screening. Preference Analysis. Packaging. Labeling . Application Systems Supporting Supply Chain Management UNIT XVII: Supply Chain Management-engineering. Price Elasticity of Demand. Product Classification UNIT II: PRODUCT PLANNING Introduction.Product and Brand Management UNIT I: Introduction. ERP Case Study in Production UNIT XIX: ERP Case Study in Product Database. Portfolio Analysis UNIT III: Market Potential and Forecasting. Test Marketing. Organisation for Product Management UNIT VIII: New Product Development Process. Monk 2. Uses of Test arketing. Product Mix Concepts. Product Market Strategies UNIT IV: PRODUCT LIFE CYCLE Introduction. ERP Case Study in HRM. Conjoint Analysis UNIT XIII: Introduction. Product Development UNIT XI: Product Use Testing. New Product Categories. Enterprise Resource Planning by Mary Sumner 3. Possible Obstacles of supply Chain Management. The Product Concepts. Brand Strategy Decision UNIT XVI: Brand Image. Designing the Offer. Brand Identity. Brand Equity UNIT XVII: Introduction. Pricing UNIT XX: Symbols used on Packages and Labels. Concept Testing UNIT X: Marketing Strategy Development. Product Differentiation UNIT VI: Positioning Strategies. Product Data Management.
Sengupta. Market Positioning UNIT VII: SERVICE RECOVERY. 3. Fulfillment Services. Responses to Service Failures UNIT IX: Approaches to Service Recovery. 2. Managing Demand. MBA117D --. Strategies for Effective Delivery through Intermediaries UNIT XV: Managing Demand and Capacity. Introduction. Factors Related to Pricing. Waiting Line Strategy UNIT XVI: SERVICES MARKETING COMMUNICATION MIX. Tools of Relationship Marketing UNIT VI: MARKET SEGMENTATION AND TARGETING Introduction. Sales Promotion. Introduction. Prescriptions for Closing Quality Gaps UNIT XIX: Customer Service Function. Introduction. Mathur. Benefit of Relationship Marketing. New Service Types UNIT XI: Supplementary Services. Understanding Customer Expectation and Perception through Market Research UNIT V: Introduction. Developing Positioning Strategy & Positioning Map UNIT XII: Servicescapes . Customer Expectation of Service. Service Product Audit. Communication Strategies. Concept of Value and Price. Market Segmentation. Internal Marketing . Types of Servicescapes. Framework for Pricing Decisions in Services. Meaning of Price. Introduction. Product And Brand Management by P. Personal Selling. Product Policy and Brand Management by Chitale A K. Service Failure. Introduction. Effective Service Delivery through Employees UNIT XIV: Customer Participation in Service Delivery System. Managing Capacity or Controlling Supply. Word of Mouth UNIT XVII: Introduction. Major Functions. Uses and Objectives of Price. Buying Situations Faced by the Consumer UNIT IV: Customer Perception of Service. Classification of Service Industries UNIT II: Services Marketing Triangle. Service Marketing Mix. Inter-Functional Conflict. Services Management Trinity. Quality Gaps Model UNIT III: Consumer Behaviour In Services. Strategies of Relationship Management. Interventions Necessary for Service Recovery. Characteristics of the Service Industry. Introduction.Marketing of Service UNIT I: Introduction. Goal of Service Recovery UNIT VIII: Maturity.C. Advertising Public Relations. Market Targeting. Service Blueprint Components. Total Product Concept. Responding Inquiries UNIT XX: Service Management Trinity. Concept of Service Recovery. Service Delivery Process in Banks. Pricing Approaches. Impact of Service Recovery UNIT X: SERVICE DEVELOPMENT AND DESIGN Introduction. Product and Brand Management by U. Growth of Service Sector Economy. Distortion to Market-Led Pricing Decisions Pricing Strategy UNIT XVIII: Service Quality And Productivity. Servicescape Effects on Behaviour UNIT XIII: Introduction. Productivity. Introduction. Direct Marketing. Quality Gaps. Concept of Relationship Marketing. Introduction.Reference Books: 1.
Market Share Analysis. Significance of a Sales Budget. Expert Opinion. Determinants of Credit Control. Budgetary Control. Difference between Advertising and Personal Selling. Methods of Sales Forecasting . Parasuraman. Planning Functions Sales Forecasting Sales Budgeting Selling Policy. Approaches of Sales orecasting. Administrative Functions Selection of Salesmen Training of Salesmen Control of Salesmen Remuneration of Salesmen. Customer-based Sales Organisation. Developing a Sales Organisation UNIT V: Horizontal and Vertical Organisations. Steps in Sales Forecasting. Personal Selling Objectives. Double-Win Strategy. The marketing of services by Donald W. Hard Sell versus Soft Sell Strateg. Determining Factors of Sales Budget. Territory Management. Role of Sales Administration. Field Sales Organisation. Assigning to Territories.Line and Staff Components. Competitors and other Industries . Quotas And Territory Managemen.From Inside — The Organisation’s Own Staff.Factors to be Considered when Designing Territories.Centralised and Decentralised Organisations. 3.Variance Analysis . Types of Sales Control UNIT IX: Sales Audit . Services Marketing by M.Why Establish Sales Territories. Credit Control.Sales Analysis. Executive Functions Sales Promotion. Sales Management—Formulation of Sales Strategy. Efficacy of Personal Selling Personal Selling with Respect to Product Strategy Personal Selling and Pricing Decisions Personal Selling and Distribution Personal Selling and Product Promotion UNIT III: Personal Selling Process Prospecting Pre-approachPresentation and Demonstration . Preparing the Job Description and Specification. MBA118D --. Sales Quota s. A. Relationship Strategy.Importance of Sales Quotas. Changing Face of Personal Selling. M. Introduction. Sales Manager’s Duties and Responsibilities. Sales Cost Analysis UNIT X: Recruitment And Selection Of Sales Force Introduction. Integrated Sales Strategies. Berry. Analysis . Sales Force Opinion Method UNIT VII: Statistical Methods. Different Sales Strategies. 2.Activity/Function-based Organisation. Team-based Sales Organisation.Follow Up. Sales Control. Surat.Reference Books: 1. Coordination UNIT VI: Sales Forecasting.Handling Objectives Closing the Sale . Buying Formula Theory UNIT IV: Sales Organization Introduction.Friends and Relatives Previous Staff. Types of Sales Quotas. Recruitment Sources . Cowell. Auditor’s Plans. Theories of Personal Selling AIDAS Theory. Recruitment Agencies. Steps in Designing a Credit Control System. Geographic Sales Organisation. Marketing services: competing through quality by Leonard L.Survey Method.Aim of the Audit. Introduction. Product-based Sales Organisation. Right Set of Circumstances Theory. Market Studies Method.Sales and Distribution Management UNIT I: Introduction To Sales Management Introduction.Hybrid Sales Organisation. Client-centered Selling Strategy UNIT II: Personal Selling And Salesmanship Introduction. Company Size and Organisation.Advertisements . Instant Service. Educational Institutions . Surat Kumari. Selection of Key Executives from Outside .Role of Sales Organisation. Sales Forecasting and Global Factors UNIT VIII: Sales Budgeting and Control.
Manufacturing Strategies. Reasons for Motivating Sales persons. Attitudes towards a Compensation Plan. Types of Retailer Supermarkets Discount Store .Horizontal Marketing System (HMS) UNIT XVI: Retailing.Types of Warehouses.Job Offer UNIT XII: Compensation And Otivation Of Sales Force. Managing Physical Distribution UNIT XX: Role Of Internet And Edp In Supply Chain Management.Psychological Testing.Physical Distribution and Promotio. Introduction. Air . Developing Physical Network Strategy. Change in Compensation Plan. Performance Evaluation of Intermediaries. Tendency towards Apathy. Chains.Factors Affecting Warehousing Choice. Reviewing Distribution Processes. Non-store Retailing.Retailing and Economic Utility. Sales Career Stages and Motivation. Maintain a Feeling of Group Identity UNIT XIII: Introduction. Role of Intermediary in Distribution. Benefits of EDI. Introduction. Road Transport Water Transport. Services. Retail Management Strategy . XYZ Analysis .Shopping Malls. Inherent Nature of Sales Job .Dialectic Process .Reimbursement of Expenses. Physical Distribution and Pricing. Marketing Intermediaries.Interview. Stores Ledger. Minimising Total Distribution Costs. Manufacturer’s Sales Branches and Sales Offices. Warehousing . . Recording Performance. Distribution Cost Control UNIT XV: Distribution Channels . Materials Handling Equipments. Just-in-time (JIT) Inventory Management. Analysis. Application Scrutiny. Introduction.Salesperson’s Connective Role and Conflicts Due to this Job.Just(JIT) Transport Management. Dimensions of Motivation.FSN Analysis.UNIT XI: Selection Procedure Hiring Profile. Introduction. Types of Channels . Evolution of Retailing. Channel Selection and Training. Quantitative Criterion. Order Processing. Model of the Motivation Process. Introduction. Managing the Channel Conflict UNIT XIX: Supply Chain And Logistics Management.GOLF Analysis. Vertical Marketing System (VMS). Types of Conflict Causes f Conflict. Importance/Role of Retailing in Marketing Channels.Bin Card System. Channel Conflict . Role of Wholesaling Classification of Wholesaler. Determination of Sales Force and Compensation Objectives. Motivating Intermediaries. Target Commission . Inventory Management. Dealer and Distribution Network. Image and Atmospheric. Theories of Retailing. Evaluating Performance Standards . Importance of Motivation Theories for sales Force. Objectives of Supply Chain and Logistics Management Meeting Customer Service Requirements. Retailing Functions in Distribution.Target Market.Indirect Marketing Channel.Direct Marketing Channel (or Zero Level) . HML Analysis SDE Analysis . Working of EDI. Merchant Wholesalers. Level . Introduction. Selecting Wholesalers. Reference Check Physical Examination . Key Issues in Determining Channel Requirement . Selection of Distribution Channel . ABC Analysis. Various Modes of Compensating the Sales Force . Wholesaler Retailing. Ved alysis.Salary. Field Sales Reports UNIT XIV: Distribution In Marketing Mix. Intensity of Conflict. Curtailing Time-cycle.Retail Life Cycle. Good Sales Compensation Plan. Channel Modification. . Principles of Sales Evaluation. Introduction. Merchandise Variety and Assortment. Profit Sharing and Fringe Benefits . Distribution and Marketing Mix . Agent Wholesalers. Physical Distribution and Product Design. Transportation. Qualitative Standards. .Bonus. Proper Sales Compensation Plan. Relationship between Retailers and Suppliers. . Selection Criteria. Straight Commission. Practicability of EDI in Supply Chain.Category Killers . Internet as a Medium for Order Processing and Information .Department Stores Specialty Retail Stores . Economic Order Quantity (EOQ). Essentials of Sales Force Monitoring Programme. Strategic Management of Wholesalers UNIT XVIII: Managing Channel Members. Wheel of Retailing. Motivation to the Sales Force. Setting Distribution Objectives. Price and Promotion UNIT XVII: Introduction.
Media Mix and Target Market Coverage. Agency Compensation. Personal Selling. External Flow. How the Agencies Acquire New Clients. Advantages. Scheduling. Media Rating. Advertising to Business and Professions. Integrated Marketing Communications. Media Reach and Frequency. In-house Advertising Agency. Effect on Prices. Developing a Positioning Strategy UNIT VIII: Introduction. Determining the Relative Cost of Media. Other Types of Agencies. Marketing Strategies. Classification of Advertisement. Non-Product Advertising. Consumer Advertising. Approaches to Budgeting. Effect on the Value of Products or Services. Establishing Media Objectives. Advertising Principles of American. Agency Evaluation. Decide Media and Creative Strategy. Sponsorship. Radio. Brand ositioning. Sales and Distribution Management: Text and Cases by Krishna K Havaldar Vasant M Cavale.Reference Books: 1. FM Radio Channels . How Advertising Agencies Developed. Create Adds. Qualitative Aspects of Media Vehicle Source. Marketing. Impersonal Communication. Advantages. Cable Television. Stereotyping in Advertising. Planning and Managing Advertising. Effect on Consumer Demand and Consumer Choice. Effects on Competition. Introduction. Buying Network Time. Advertising Agency. Sales and Distribution Management by S. Bases for Market Segmentation. Market Segmentation. Determine Advertising Budget. Different Types f Communication Systems. Types of Media. 3. Meaning and Nature of Advertising. Appraisal of Advertising OpportUNITy. Advertising Federation UNIT V: Advertising Agency Management Introduction. Participation. Evaluation and Follow up. Importance of Advertising. Syndication. External and Internal Flow of Communication. Objectives of Advertising. Limitations. Gupta. Pre-test. Audience Measures. Decentralised System. Media Characteristics UNIT IX: Media Evaluation. Client-Agency Relationship UNIT VI: Advertising Campaign Introduction. Components of Promotion Mix. Set dvertising Objectives. Internal Flow. Analyse and Define Target Market. and Release Adds. Publicity. Market Analysis and Identifying the Target Market. Limitations. Up-front Buys. Full-Service Agencies. Ethical Issues. Evaluate Final Results (post-testing) UNIT VII: Advertising Budget. Direct. Client or Advertiser’s Role in Organising for Advertising. Organisation of Advertising Department UNIT IV: Introduction. MBA122D --. Sales and Distribution Management: An Indian Perspective by Pingali Venugopal. Economic Effects. Persuasive Communication UNIT II: Promotion Mix Introduction. Factors Affecting Allocation of Advertising Budget. Buying TV Time.Advertising and Sales Promotion UNIT I: Introduction. Television. Market Analysis. Agency Structures.L. Centralised System. Developing and Implementing Media Strategies. Time Period and Programme Selection. Geographic Coverage. Interpersonal Communication. Steps in Communication Process. Social Effects. 2. Meaning and Nature of Promotion Mix. Benefits of Promotion UNIT III: Introduction To Advertising Introduction. Advertising. Spot Television.
Guidelines for Copywriting. Duration and Frequency. Promotion Choice. Pre-testing (also known as Evaluative Research) Methods. Advantages Disadvantages. Advantages. Advantages. Advantages. On-pack and Container Premiums. Advantages and Limitations of Cinema and Video Advertising UNIT XII: Introduction. Advantages. Limitations. To Supplement Advertising and Personal Selling Efforts UNIT XVI: Introduction. Disadvantages. To Block Competitor’s Moves. UNIT XX: Terms and Conditions. Circulation and Readership. Different Types of Newspaper Advertising. Immediate Value Offer vs. Sales Promotion Evaluation Reference Books: 1. Price-cut vs Extra Value Offer. Refunds and Rebates. Planning Creative Strategy. Advantages. Present State of Outdoor Media. “Pull” and “Push” Strategies. Trade Promotions. Product Choice. Self-liquidating Premiums. Sales Promotion Planning Guidelines. Disadvantages. Cinema and Videos. . Magazine Elements.UNIT X: Newspapers. Advantages. Disadvantages. Event ponsorship UNIT XIX: PLANNING. Disadvantages. Aesthetic Principles of Display. Giroti. Advantages. Price Deals. Encourage Repeat Purchase. Styles of Thinking. Advertising and sales promotion by International Fertilizer Development Center. Magazines. Features of Sales Promotion. Advantages. Trade Fairs. Copywriting for Broadcast Media. Advantageso DisadvantagesCouponso Coupon Distributiono Direct to Consumero Media Distributedo Product Distributed. Fertilizer and Pesticide Authority. Free-in-mail Premiums. Difference Between Sales Promotion and Other Promotion Mix Elements.Introduction. Advertising and sales promotion strategy by Gerard J. Consumer Promotion. Rate of Discount. Advantages. Consumer Magazines. Copywriting or Print Advertising. Advantages Disadvantages UNIT XVII: Contests and Sweepstakes. Coupons can be Used to Serve Many Objectives. Protection from Competition. Nature of Sales Promotion Objectives.Trade llowances and Deals. Advantages.Disadvantages. Purchasing Newspaper Space. Types of Displays. Tellis. Promotions for Sales Force UNIT XV: Objectives of Sales Promotion. Post-testing ethods. Limitations. Deflect Customers’ Attention from Price. Displays. Essentials of Effective Testing UNIT XIV: Introduction. Trade Coupons. Copywriters. Trade Fairs and Event Sponsorship. Buying Magazine Space UNIT XI: Outdoor Media. Launch New Products and Increase Trial. Disadvantages. Characteristics of Successful Sales Promotion. Premiums. Ram S. Continuity Plans. Definitions of Sales Promotion. 3. Important Trade Allowances and Deals. Advertising Visualisation and Design. Limitations. Copywriting. Business Publications. Increase in Sales Volume. Advertising & Sales Promotion by Kazmi. Encourage Dealers to Participate in Display and ales Contest. 2. Product UNIT XVIII: Sampling.Price-Packs. Philippines. Price Discount. Classification of Newspapers.Choice of Market Areas. Disadvantages. Important Objectives of Sales Promotion. Creativity. Promotion Timing.In-pack. Basic Approach for Testing Advertising Effectiveness. Delayed Value Offer. Advertising Layout Strategy UNIT XIII: Evaluation of Advertisement. Introduction.Introduction. Exchange or Buyback Offers. CONTROL AND EVALUATION OF SALES PROMOTION.
A Parasuraman et al. Expanded Marketing Mix for Services. Theodore Levitt's Total Product Concept. Idea Generation. Intangibility.MBA123D --. Types of Servicescapes. Elements of Research of Marketing OpportUNITies. Pricing Research UNIT VII: Consumer Behaviour in ServicesIntroduction Customer Expectation of Service. Internal Factors. Export Market Potential for Services. Evolution and Growth of Service Sector. Customer Behaviour Specific to Usage of Services. Assessment of the ompetition. Nature and Scope of Services. Emotional Responses. Assessment of the Competition. Manufacturing . Variability or Non-tandardization or Heterogeneity. Servicescape Effects n ehaviour. Core Product.Utilities and Limitations. Expertise. New Service Development.Money. Scope of the Service Industry UNIT II: Classification and Characteristics of Services Introduction. Nature of Services. PLC s a Critical Tool . Service Quality and ervice Marketing. Reasons for an Assessment of Marketing OpportUNITies. Identify Key Product haracteristics. Image UNIT VI: Research. Physical Evidence. Market Targeting.The Product-Service Continuum. Garvin. loppy Service with a Smile. How can Marketing Researchers Help. Idea Screening. Perishability. Plus or Minus. The Three Waves. Levels of Service Product. Classification of Service Industries. A Wait State. Pricing. A Service Standard for Waiting at the Gate UNIT VIII: The Best Mislaid Plans. Decide on a Competitive Strategy. Degree of Tangibility . Market Segmentation. End-user. Product. Process of Market Positioning. Why Blueprinting. Phases of Researching Corporate Satisfaction. How to Segment the Market. Cognitive Responses. External Factors.Industrial Marketing UNIT I: Introduction. Understanding Customer Expectation and Perception through Market Research UNIT IX: Service Market Segmentation and Targeting Introduction. Recognition. ugmented Product (or the Extended Product). Gap Model for Service Quality. Marketing Responses to the PLC. Developing Positioning Map. Conclusion. Product Development and Testing. Professionalism. Positioning through Environment UNIT XIII: Service Positioning Introduction. Competitive Differentiation. Model of Measuring orporate Satisfaction. Process UNIT IV: Service Quality Introduction. Test Marketing UNIT XI: Service BlueprintingIntroduction. David A. Concept Development and esting. Symbols and other isual Clues. Methodologies of esearch for Marketing OpportUNITy. Cycle of Capability. Service Blueprint Components. Spotlight on the Domestic IT Services Market OpportUNITy. Implications for Leadership. Service Market Potential. Services Economy. Servqual Dimensions. Findings. Physiological Responses. When they Buy. Customer Gap. People-based Services. Business Analysis. What does the Customer Buy. Meaning of Servicescapes. ases for Segmenting the Service Consumer. Orientation towards Profit. Placement. Requirements for Effective Segmentation. Service Product Life Cycle. Theodore Levitt’s Total Product Concept. Senses. Advantages of Assessing Corporate Satisfaction. Provider Gap. Signs. Design Product Attributes and Associated Imagery. Formal Product (or the Actual Product). Characteristics of the Service Industry. Operations Blueprint UNIT XII: Physical Evidence and ServicescapeIntroduction. Fail oints. Inseparability UNIT III: Services Marketing Introduction. Promotion. Sustain ompetitive Advantage . Meaning and Definition of Service Quality. Other Methods of Achieving Service uality UNIT V: Introduction. Steps in Designing a Blueprint. People. Assessing Corporate Satisfaction. Market Positioning UNIT X: Introduction. Customer erception of Service. Watch for Changes.
Direct Distribution. Factors Related to Pricing. Multi-channel Distribution System. Nature and characteristics of Industrial Goods. Marketing Objectives for each Segment. Pricing Strategies for Public Sector Services. E-mail arketing for Hospitality Services. Selecting the Type of Channel. People in Services. Target Marketing. Customer Participation in Service elivery System. Comprehensive Communication Programme and Model. Effective Service Delivery through Employees. Marketing Strategies for Hospitality Services. Role of ervices in Indus trial Selling UNIT XX: Policies and Procedures of Industrial Selling Introduction. Introduction. Structural Separation: The Most Effective Remedy UNIT XIX: Introduction to Industrial Selling. Strategies for Effective Delivery through Intermediaries. Objectives. Promotion. ervice Failure. Mass Marketing. Volume or Sales Related Objectives. Building Service ustomer Relationship and Service Recovery. Classification of Industrial oods. Multiple Channels. Modified Rebuy. Appearance. E-mail Marketing for Entertainment. Marketing Strategies for Tourism. Marketing Tips for Financial Products. Non-tender urchasing. Status-quo Oriented Objectives. New Buy. Organizational Buyer’s Decision Process. Marketing Strategies for Health Care Services. Meaning of Price. Market Selection Approaches. How can a Service Marketer Persuade a Customer to ve r Participation in the Service. nvironment nalysis. Designing Communication Mix for Promoting Services. Education. Developing a Sales Strategy/Solution Selling/Technical Selling. Entertainment. Distributing Services. Terms and Conditions of Sale. Different types of Economics. Tactical Pricing. Profit or Income Related Objectives. Goal of Service Recovery. nswering the Call. Cost as a Basis for Pricing. Service Portfolio Pricing. Public Utility Services. Guidelines for Services Communication. Uses and Objectives of Price. Transactional Marketing. Marketing Strategy for Logistic Services. Dealing with Difficult Customers. Internet and ndustrial Selling. Approaches to Service ecovery Impact of Service Recovery. Industrial Sales Policies. New Set of Utility Management. Introduction. Price Skimming Strategy. Bidding Process. Managing Consumer Participation in the Service Delivery Process. Factors Contributing to Price Sensitivity UNIT XV: Framework for Pricing Decisions in ervices. Role of Internal Marketing in Service Delivery UNIT XVIII: Marketing Strategies for Different Services. Factors Affecting Choice of Channel. Conclusion. Implementation Evaluation. Procedures in Buying Industrial Goods. Channel Functions. Pricing Strategy. From Cannon Fodder to Preferred Tenderer. Building Confidence. Handling Complaints. Choosing Specific Intermediaries. Specific Issues Related to Pricing. Concept of Value and Price. Different Pricing of Public Utility Services. Stages of Service Recovery aturity. conclusion. Advertising. Sales Force Activities and Marketing Strategies in Industrial Firms. Advertising Strategies for Hospitality Services. Marketing Strategy (Mix). Business and CommUNITy Profiles. Competitive Tendering. ociety Oriented Objectives. Impact f Information Technology on Service UNIT XVII: Delivery. Delivery Process. Procedures in Buying Industrial Goods. Competitor-based Pricing. Market Segmentation. Service Process. Demand-based Pricing. Marketing Strategy for Financial ervices. Relationship Marketing. Pricing Methods.UNIT XIV: Introduction. Do's and Don'ts for Dealing with Customers . New Trends. Public Relations. Marketing Strategy for IT Services. arketing Budget. Managing Consumer Waiting Periods. Internal Market Pricing UNIT XVI: Introduction. Straight Rebuy. Organizational bjectives through Pricing. Distribution Channel. etermining the Intensity of Distribution. Channels Selection. Concept of Service Recovery. Specifying the Role of Distribution. Selection of Media.
Market Penetration Strategy a. UNIT XIX: Promotion (Outline your promotional plan . Introduction. Franchising. sales offices and branches. Planning and Strategy of Export Marketing UNIT XIV: Product Planning. Scope of International Marketing UNIT II: Difference Between Domestic & International Marketing UNIT III: Direction of Indian Exports. salesmen. etc.]IV) Market trends for this or related products (Note: show a time analysis of demand for your category of product or purchase/consumption data that might somehow be correlated to the sale and consumption of your product). Licensing. International Marketing Tactics. Export Promotion. International. print media. trade missions. distributors. The Scope of International Marketing Research. . World Trade Organisation (WTO) UNIT VII: Regional Trading Blocks. The International Marketing Research Process UNIT XVII: Market Analysis. or whatever is relevant to the promotion of your product). Introduction. multi-national sourcing. Export Promotion Organization. Contract manufacturing. sales agents. Why(motives). WHATEVER IS RELEVANT). V) Relevant data on Communications and Transportation Data . Research of Industry UNIT XVI: Market Characteristics and Market Trends. Shipment and Procedure Thereof UNIT X: Introduction. trade fairs. Reasons of Entering Export Marketing. outdoor ads. Export Documentation Requirements in India UNIT XI: Bill of Lading/Airway Bill/Combined Transport ocument UNIT XII: Processing of an Export Order. UNIT XVIII: Operational Plan.International Marketing UNIT I: Introduction. radio. Export Pricing. Globalization vs. shippers.include catalogue shows. Havaldar MBA125D --.Reference Books: 1. direct mail. Composition of Indian Exports UNIT IV: international marketing process. Market Description I) Size of Potential Market for your product in your selected country II) Profile of the prospective BUYERS of your product in your selected country III) Consumption characteristics How do they buy. Organisation of an Export Department UNIT V: Introduction. A Brief Description of EXIM Policy of India.. Export Quality Control UNIT IX: Recognition to Inspection Agencies. The selection of Export Market. forwarders. Export Incentives UNIT VI: INTERNATIONAL ECONOMIC ENVIRONMENT. Globalisation. Localization b. import agents. When. International Monetary System UNIT VIII: Introduction. Distribution Channels and Physical Distribution. global.Marketing Orientation I.personal selling. Tariff and Nontariff Barriers. Where. Meaning of International Marketing. Industrial marketing: text and cases by Krishna K. Webster 2. regional. Organisation & Structure of Export & Import Houses UNIT XIII: Introduction. manufacturers agents . Producing for Exports. trade center shows. Exporting. Export Finance. TV. International Distribution Channel UNIT XV: Introduction. Industrial Marketing Strategy by Frederick E. UNIT XX: Distribution (Agents and intermediaries. banks.
Introduction. Marketing. One Stop Shopping. Marketing . Bargaining Power of Suppliers. Rise of the Retailer. Definition of CRM-. Clothing in India.Business Modeling Classification of Retail Formats. Organizations Growing on an International Scale. Green Marketing. Bruce Wren. Analytics. Redefining Functional Roles. 3. Time Wear Retail. MBA116E --. Rise of Consumerism. What is Retail. Foreign Direct investment in Retail. Concept of CRM.Reference Books: 1. UNIT V: Food and Food Services. Customer Service. Fashion Drives Retail Boom-Present Scenario. Retailers Diversifying their Activities. Loudon. David L. Social Development and their Impact. Optimizing Internal Processes. Sales Force Automation. Fashion Retail in India. Challenges to Retail Development in india. Technology. Functions of a Retailer. Food Services-supply Chains.Management Author Philip Kotler. Drivers of Retail Changes in India. Environmental Theory. Community Relations. Size of Retail in India-. Story of Retail Revolution. Re-engineering Work Processes. BIIB CRM in IT Sector . Recent ImprovementsBIIB CRM. Marketing Management: Text and Cases by 2. Growth. Finances the Retail Business. Work Flow Automation. UNIT X: Customer Life Cycle (CLC) and CRM-Definition of CLC. Size of the Operations. Emergence of Young Earning in India-. Supermarket Revolution. What is CRM. Challenges and OpportUNITies in Global Marketing UNIT III: Introduction. Books and Music Communication Accessories. How Retailers Handle Customer Privacy through Consumer Oriented Approach. Other merging Sectors. Large and Increasing Contribution of GDP.Evolution of Retail Format-. bargaining Power of Buyers. CRM and its Components. Misconception. Conflict Theory Concept of Life Cycle in RetailIntroduction. Grow on Cost Perspective Proximity to Consumer/Customer. Location. Marketing-Retail Equation. Consumer Empowerment-Expand the Role of the CMO. Need for More Protection of UNIT II: Children Global Retail Market. Bar Coding. Reshape the Planning Process Technology Enabled Effectiveness-. Anticipates Customer Wants. What is a Retail Format. Service Retailing. Marketing Management 4E by Saxena. Store based Retailing. Adopt a Customercentric Approach. Success Stories UNIT VIII: Introduction. Electronic Article Surveillance. Electronic Shelf Labels Evolution of Retailing in India. People Management. Rise of the WebTheories of Retail Development. Customers First. Changing Life Styles. Integrated Systems and Networking. Reasons. Retailers as Gatekeepers. Rise of Consumerism. Importance of Customer Life Cycle in CRM. Family Structure or Size. What is the Goal of CRM. Global Retail Market-Challenges and OpportUNITies. Pleasure of Self-service Concept. Destination Retailing is based on Drawing Consumers to Travel to a Store. Foot Wear Retail. Cyclical Theory. Food Services. Acquires Market Information. Effect of FDI on Economy.Retail Operations Management UNIT I: Introduction. Major Employer. Stocks Product Assortment. Maturity. Globalization of Retailing. Decline. Intensity of Rivalry UNIT VI: Introduction. Jewellery Retail. Robert E. Brand Management-Strategic Brand Management UNIT IX: Customer Relationship Management. Merchandise Offered. Threat of New Entrants. Emergence of Self-service UNIT VII: Development of Super Markets and Convenience Stores-. Industrial Revolution. Proximity Retailing. Role of Media to Make UNIT IV: Awareness of Products. Business Reporting. Stevens. Prime Factors at Play International Retail Competition. Threat of Substitutes. Business Models in Retail. Non-store-Retailing. Lead Management. Electronic Data Interchange.
Metrics to Measure Success UNIT XII: Deciding Who Should Lead the CRM Functions. Motivating Channel Members. Customer Feedback. Fixed-position Layout. Organizational Change. Improve Efficiency by Reducing he Number of Transactions and Creating. Terms and Responsibilities of Channel Members. CRM Planning. Aiding the Marketing Department. CRM-based Marketing and Sales. Customer Life Cycle. Manufacturers. Using Web Personalization to Tell the Right Story. Steps to Benchmarking. Design Strategy UNIT XV: Management Service Operations. Serving Homogeneous Customers with one Facility UNIT XVI: Managing Service Operations. erishability Classifying Service Firms. Introduction. Marketing. Services and Manufacturing. Location and Layout in Services:. An Emotional as well as Real Offer. CRM Building. Economic Criteria. Equipment-based Services. Channel Selection. Training Employees. Service Gaps. Product support. Modifying Channel Arrangements UNIT XIX: Brand Management . Brand Management. Importance of Channels:. Benchmarking in the Federal Public Service. Defining CRM Concepts. Route Analysis. Service Facility Location. Intangibility. Adaptive Criteria Selecting Channel Members/Channel Strategy. Identifying the Major Channel Alternatives. Using Personalized E-mail Marketing to Increase Frequency. o Process Layouts. Functions of Channel Intermediaries. Questions to ask while Establishing CRM Foals. Strategies being used by the Executives to Cope in the Dynamic Environment. Lowering Operating Costs. Vendor Solution Matrix. Key Issues in Determining Channel Requirement:. Motivating and Managing your People. Concept of Channel:. Supply Relationship Vehicle Routing:Vehicle Tracking and Dispatch. Top-management Commitment. Providing Specialist Service. Introduction.Positioning and Repositioning. Types of Comparisons in Benchmarking. Levels of Benchmarking. Introduction. Turn Every Interaction into an OpportUNITy. Developing. Facilities and Depot Management. Representative CRM Vendors. Bulk for Transportation. Total Quality Initiatives Manufacturing Strategies: Wholesaler. Reconciling the Needs of Producers and Customers. o Seduction. Establishing the Channel Objectives. Consumer Channels. A Feeling of CommUNITy . Who Should Lead the CRM Functions. Channel Participants. Goals of CRM. Strategies to Improve the Customer Service Delivery Service Design. Tasks of Marketing Channels. Making the Promise. Objectives of Brand: Information. Tracking the Customer Life Cycle. Service Strategy. Increase in Customer Service. Tools for Differentiation of Brand Management. Differentiation. What is Service Operation. Number of Intermediaries. Control Criteria. Managing the Quality Process of Customer Service. Product Proliferation. Employee Focus. Heterogeneity. Channel and other Partners. Using Sales Automation to Close Profitable Sales. Building in Continuous Improvement. Warehouse Operations.UNIT XI: Objectives of CRM. Benchmarking:. Creating the Promise. Service Quality Monitoring. Evaluating the Channel Alternatives. UNIT XIII: Getting Started. Improved Accessibility. Ensuring Managers are the Key Change-Agents UNIT XIV: Service Management and Operations. Introduction. Establishing Effective Service Delivery Processes. Characteristics of Services:. Increasing Efficiency. Customer Services. Introduction. Selecting a CRM Solution. Keeping the Promise. Market Channel UNIT XVIII: Environment:Types of Channel Competition. People-based Services. Evaluating Channel Members. Working as a Team. Inseparability. Essential Ingredients for Quality Service. Routing and Scheduling UNIT XVII: Marketing Channel Systems. Performance Measurement. Sales. Secrets of Failure. Channel Behaviour Process developing the Marketing Channel-Design: Channel Design. Service Process Design. Types of Intermediaries.
Benefits of Enterprise-wide CRM. Obsession with Small Details. Strategies for Successful Online Retention Programs UNIT XI: Introduction. The Retail Value Chain by Sami Finne and Hanna Sivonen MBA117E --. Decisions of CRM. Keys for Customer Retention. How the Franchise orks. Some Key Concepts. Customer Acquisition Cost. Goals of CRM. Concept of Sales Force Automation. Keys to Successful CRM Implementation UNIT XII: Objectives for CRM Measurement. Issues And Challenges In Crm. CRM and Customer Retention. Reference Books: 1. Trends in Customer Retention. Significance of CRM. Repositioning. Reasons for CRM Failure· Practical Steps for Achieving CRM Success . CRM Planning. UNIT XIX Importance of Implementing CRM in BIIB Market UNIT XX: Current Trends. Understanding a Brand. Types of CRM Programs. CRM UNIT XVIII: Techniques for BIIB Marketers. Challenges in CRM. Customer Equity UNIT XV: Introduction. CRM Structure UNIT V: Crm: Strategy. CRM Strategy. BIIC CRM. Introduction. UNIT IV: CRM Planning. Customer Events and Experiential Marketing. Crafting a Enterprise-wide Strategy an Enterprise-wide CRM Vision. CRM Process. Positioning of a Brand:. CRM Structure UNIT VI: Introduction. CMM. Customer Lifetime Value. CRM vs.Customer Relationship Management UNIT I: Introduction. Introduction. Customer Acquisition. Leading Indicator measurements. UNIT VIII: Customer Retention. Attributes of a CRM Measurement Framework. Present-day Franchising. CRM Measurement Frameworks. Customer UNIT IX: Retention Strategy. Implementing CRM UNIT XIV: Measurements. Why should a Company Franchise. Franchising:. Meaning of CRM. Manufacturer Brands. Customer Acquisition UNIT VII: Strategy. UNIT II: Cost of CRM to Customers. Benefits of CRM to Organisation. Process And Structure.UNIT XX: Values within the Customer. Benefits of CRM to Customers. Positioning. Issues in CRM. Levels of Customer Retention Strategy. Current Trends. Costs and Difficulties of Customer Retention Programs UNIT X: How to Overcome these Hurdles. Own Label or Distributor or Store Brands. Building a Composite Measurement Framework. Market Communication goes Further. Planning. Cost of CRM to Organisation. Implementation of CRM in BIIB. Why become a Franchisee. CRM Process. Difference between CRM in BIIB and CRM in BIIC Markets. Types of Brands. Introduction. Pit Falls in Positioning. Sales Force Automation Solution UNIT XVI: Experience CRM Success. CRM Strategy. What is Franchising. Sales Force Automation Solution UNIT XVII: Introduction. CRM Marketing Initiatives UNIT III: Crm: An Enterprise-Wide View. Retail Operations Management by Donald Harris and David Walters 2. Customer Acquisition Management. Factors Making CRM Measurement UNIT XIII Complex.
Retail Format UNIT IX: Development. CRM UNIT XVIII: Techniques for BIIB Marketers. data warehouse.Retail Branding and Strategy UNIT I: Definition. Why are brands so important. Keys to Successful CRM Implementation UNIT XII: Objectives for CRM Measurement. Brand loyalty.. Attributes of a CRM Measurement Framework. The brand franchise UNIT II: Brand stretching. CRM Measurement Frameworks. Customer Service. perceptual map. target market. Unique Merchandise. sustainable competitive advantage. Corporate brands. Peggy Fincher Winters. Issues And Challenges In Crm. Global brands.Retention Strategy. The branding cycle. and Carole Paul 2. Costs and Difficulties of Customer Retention Programs UNIT X: How to Overcome these Hurdles. Concept of Sales Force Automation. Customer Lifetime Value. Introduction. Factors Making CRM Measurement UNIT XIII: Complex. Current Trends. Winters. Retail Brands UNIT V: Positioning. CRM vs. UNIT IV: Retailing concept. Human Resource Management UNIT VII: Distribution and Information Systems. UNIT III: Definition of Retail Market Strateg. UNIT VI: Introduction. Customer Events and Experiential Marketing. Location. Implementation of CRM in BIIB. Kumar and Werner Reinartz MBA118E --. Implementing CRM UNIT XIV: Measurements. Introduction. Difference between CRM in BIIB and CRM in BIIC Markets. UNIT XIX Importance of Implementing CRM in BIIB Market UNIT XX: Current Trends. related diversification opportUNITy. BIIC CRM. UNIT VIII: Market Penetration. Brands as financial assets. Multiple Sources of Advantage. definition of Positioning. The growth in own-label brands. Customer Relationship Management by Francis Buttle fdf 2. Reasons for CRM Failure· Practical Steps for Achieving CRM Success Reference Books: 1. Customer Equity UNIT XV: Sales Force Automation. Leading Indicator measurements. The Brand Marketing Book by Joe Marconi . Market Expansion. Levels of Customer Retention Strategy. The Power of Retail Brandingby Arthur A. CRM and Customer Retention.Reference Books: 1. Vendor Relations. Challenges in CRM. Brand management and the future. Customer Relationship Management by V. Sales Force Automation Solution UNIT XVI: Experience CRM Success. Issues in CRM. Related versus unrelated diversification. private-label brands. Cross-selling. retail format. retail brand. Building a Composite Measurement Framework. Strategies for Successful Online Retention Programs UNIT XI: Introduction. CMM. Sales Force Automation Solution UNIT XVII: Introduction. retail strategy. Diversification. Customer Loyalty.
Introduction. Entertainment Planning. Win Win Arrangement For Retailers And Consumers. Types of Tenancies. Co-Branding. Mall Space Supply. Management. Store Atmosphere. Mall Mechanics. Market Targeting. Use of Marketing Plans. Measurement Of Employee Productivity. What Are Shopping Center Companies Seeking To Establish In The Consumer's Mind. Types Of Malls. Six Factor Model To Enhance Productivity. Benefits Of Effective HRM In Retail. Classes of malls. Residential and Commercial Lease. The Psychology Of Branding. Content of the Marketing Plan. Does the Customer Care UNIT XII: Introduction. Site Design. Small Players Cash In On Mall Entertainment: Views of Business Personalities. Why Brand. Dimensions of Customer Attributes. Historical Perspective of Shopping Centers. Tenant Strategy. Indian Scenario for Mall Management UNIT III: Introduction To Malls. UNIT IX: Branding A Mall. Rising Scene Of Mall Management In India. Mall Management Strategies. Dimensions of Travel Attributes UNIT XIV: Introduction. Private Labels UNIT X: The Impact Of Manufacturer Brands On Private Label Success. Introduction. Within-Category Assortment. Promotions and Marketing. Sharing And Shining UNIT VI: Understanding Commercial Lease And Tanent Mix. Brand Management. Types of Shopping Centers. Positioning a Mall. Factors UNIT V: Influencing Retailer. Trends in global retailing. Global overview of malls.MBA122E --. Entertainment Center. Site Specific Evaluation. Issues Considered In Evolving Tenant Mix. OpportUNITy-Driven Site Selections. Retailers As Brands.Role Of Brokers. Market Analysis. Sorting Out Problems Of Mall Management UNIT IV: Introduction. Challenges Of Mall Management In India. Does Mall Branding Make Sense. Concept of Tenant Mix. Avoiding Tenant Mix Problems in Shopping Center Lease. The motivations for international expansion. Site Entrance Building Design. Evolution of the Shopping enter. Site Amenities. Performance Analysis. Brand Assortment. Measuring Retailer Brand Equity. Retail Location Strategies. India and Other Asian Countries Malls Structural Differences. Building A Brand Today. Mall Management in India UNIT II: Understanding Various Dimensions of Mall. Promotion And Integrated Marketing communication. Retail Organization Designs And Structures. Selecting the Market Segment. Developing Employees Skills. Perfecting the Tenant Mix.Mall Management and Risk Management UNIT I: Introduction. Marketing Plan. Cross-Category Assortment. Role of Private Labels In Building Retailer Brand Equity. Marketing Research. Design Pre-Operational Stage . Budgets as Managerial Tools. Introduction. Indian Scenario for Mall Management. UNIT XI: Some Examples of Shopping Center Branding. The Dimensions Of Retailer Image. Shopping center. Lease. Commitment And Motivating Them . Price And Promotion. Consumer Behavior UNIT VIII: Market Segmentation. Generally Accepted Essential Characteristics Of Any Successful Corporate Branding Program. Ground Rules of Tenant Mix Concert UNIT VII: Introduction. International Marketing Research Process. UNIT XIII: Trend of Entertainment in Malls. Types Of Location Site And Retail. Process Of Marketing Research. Measurement of Progress. Mall Managers Checklist To Atmospherics. Largest shopping malls. Detailed Plans and Programmes. Choice Of Location. Access. ndia and global development retail index. Understanding Retail Branding: Conceptual Insights And Research Priorities.
International Distribution Strategies. Difficulties in Prevention of Retail Crime. Feldman MBA123E --. Identifying Potential Shoplifters. List of Facilities and Services in all Maintenance. Methods Used by Shoplifters. Economic Integration. International Marketing Research Process. Concept Of Productivity. Domestic vs International Marketing. Positioning Strategies. Political Risk. Cultural influences on International Marketing. Tariff Barriers. Legal Environment. International Marketing Activities. Positioning Product in International Market. by Herbert H. International Products and Services. Retail Security. The Cultural Impact Model UNIT IV: International Marketing Research Introduction. Factors to be Covered in International. International Marketing. International Markets. Benefits of International Marketing. Anti-Shoplifting Options Reference Books: 1. Message Of Geeta For Work Commitment And Motivation Of Human Resource. Distribution Policy . Market Behavior Risk. Elements of the Global Marketing Mix. Factors Affecting Crime in Malls UNIT XX: Strategies for Reducing Crime in and Around Malls. Distribution Channel Decisions in. Scope of International Marketing. Hr Factor In Retail: Largely Ignored UNIT XVI: Risk Assessment And Management Introduction. UNIT III: International Marketing Environment Introduction. Retail Business Risk. Non Tariff Barriers. UNIT V: International Market Segmentation and Product Decisions Introduction. Regulatory Risk UNIT XVII: Unsystematic Retail Risks: Types and Management. Shoplifting. Problems in International Marketing Research. Technological Environment. Global Marketing. International Market Entry Evaluation Process. Duties of Retail Employees UNIT XVIII: Store Maintancence And Retail Crime. Branding Decisions in International Markets. Introduction. Volume Risk. International Marketing Concepts. Types of Branding Decisions in Overseas Markets. Modes of Entry into International Markets. Differences between International and. International Market Segmentation. Impact of Political Environment.International Retailing UNIT I: Introduction. Measures to Prevent Violence against Staff. Demographic Environment. Malls & Crime. Tariff and Non Tariff Barriers. Live Case Studies in the Report. Price Risk. Technological Risk. Domestic Marketing. Political Environment. Operational Risks. Factors Affecting International Marketing Research.UNIT XV: Investing In Human Capital. Preventing Violence. International Marketing Research Mix. Factors Favoring Standardisation and Adaptation. Credit Risk. Stages of Economic Integration. Product Standardisation vs Adaptation. Factors To Increase Productivity. Reducing Retail Crime. Process of International Market. Crime. Economic Environment. Preventing Retail Crime. Malls as Crime `Nodes'. Critical Elements of Scope of International Marketing UNIT II: International Trade and Business Introduction. Scope of Shopping Mall Maintenance. International Law. Domestic vs International Marketing Research. Malls: ideal chance for self-funding. Domestic Marketing. UNIT XIX: Retail Crime: Prevention through Crime Analysis. Techniques Used for International Marketing Research. Similarities between International and. Segmentation.
Measuring Retail Structures. The Strength of the Pull Factors: UNIT VIII: Motives for International Retailing. Distinction between Mergers and Acquisitions. Factors to be Evaluated in Marketing Plan. Why do Companies Expand into Foreign Markets. Stages of Economic Integration. Core Competency. Financing M&AMotives behind M&A. Introduction. Forms of Market and Competitive Strategies UNIT XII: Cultural. The Great Merger Movement. Driving Forces. Taking your Startup to a Foreign Market. Cross-subsidization Practices. Introduction. Countries Considered as Emerging Markets. Alternative Conceptions of International Retailing. Understanding Retail Globalisation. Diffusion of Innovation. Global Retail Structures. The Proactive-Reactive Debate. Benefits of a Single Market. Types of Acquisition. Merger. Competing in Emerging Foreign Markets UNIT XVI: Introduction. Measure of Retail Competition. Joint Ventures. Introduction. Types of Strategic Alliances. UNIT XI: Introduction. Introduction. Short-run Factors.UNIT VI: Introduction. Demographic and Market Conditions. Issues to be Considered while Going in International Retail Business. Factors to be Considered or Competition in Emerging Markets. Introduction. Complexities of a Foreign Market. Advantages. Evolution of International Retailing. Strategic Alliance. Business Valuation. Factors Determining Market-entry Strategy UNIT X: Entry Forms in International Retailing. Introduction. Multi-country vs Global Competition. Introduction. Franchising. Conditions Constraining the Global Development of Retailers. Competitive Environment: An Overview. Strategic Options for Entering and Competing in Foreign Markets. Market Planning for Differing International and Regional Requirements. The International Product Life Cycle (PLC). The Strength of the 'Push' Factors. Sectoral Expansion. Franchising Strategies. Measures of Retail Development. Multi-country Strategy vs a Global Strategy. Introduction. Environmental Factors Changing Nature of Boundaries. Cultural Factors. Methods of International Retailing. Cross-market Subsidization. Marketing Planning Aims and Objectives. Economic Integration. Demographic Factors UNIT XIII: Multi-country and Global Competition. Understanding International Retailing. Evaluation of Entry Methods. Common Market-entry Strategies. Classifications of Mergers. Facilitators of International Retailing. Product Life Cycle and Product Adaptation. of Entry Methods. Structural Changes in Post-war Retailing. Acquisition. Features of Multi-country Competition. Stages of Alliance Formation. Joint Ventures. Management Contracts Mergers and Acquisitions. A Framework for Analysing Competition in Emerging Markets. Licensing Strategies. Disadvantages. Benefits from Joint Ventures . Profit Sanctuaries. Factors to be Considered while Making Marketing Plan for Specific Requirements.Forms of Franchising. Factors Considered for Joint Ventures. Export Strategies. Motivations for International Expansion. Why etailers Internationalise. Market Selection Decision. TechnologyBuying UNIT IX: Assessing the Potential of Retail Markets. Franchising . M&A marketplace Difficulties. Problems Faced by Indian Joint Ventures UNIT XV: Competing in Emerging Foreign Markets’. Understanding Cultural Concept and Differences. Globalization of Markets and Competition UNIT XIV: Competitive Advantage in Foreign Markets. Analysis of Competition through the Mapping of trategic Groups. Trends in International Retailing. Long-run Factors. Export. Combined Sectoral and Global Expansion UNIT VII: Trends in International Retailing. Assessing the Potential of International Retail Markets. Black & Decker's Core ompetency. o Cross-border M&A. Quest for Competitive Advantage in Foreign Markets. When are Joint Ventures Used. Direct and Indirect Exporting. Growth Strategies. Entry Forms in International Retailing. Global Expansion. Motives for International Retailing. Defining Emerging Markets. Core Competency vs Competitive Advantage.
Retail Structure. Sales Promotion Objectives. Market Information. Positioning. Retailing in US. European Retailing. Product Positioning Process. Secondary Functions. International Retailing Plans And Strategies In Asia by Erdener Kaynak. Market Mix Product. Scope of Retailing. Market Mix. Structures. The Wheel of Retailing. Applying Market Segmentation. Global Structure. Potency. Selling Process. Product Image and Product Range. Bases for Market Segmentation. Emerging Trends. Measurement of Store Image. Primary Functions. Advertising Research. International Pricing Strategies. Market Research for Business Planning. International Marketing Plan. Market Targeting. Targeting and Positioning. Types of Retailers. Introduction. Four Successful Positioning Suggestions Given by Jobber. Market Segmentation. Pricing. Retailing in Asia. Change in Environment and Marketing Plan. Sales Promotion. Public Relations. Approaches to Product Introduction. Distribution. Deciding on a Distribution Strategy UNIT XX: Promotional Mix and Advertising:. Why Rapid Growth. The Structure of the Facts Book by Malcolm McDonald. Introduction. Overcoming the Acceptance Barrier: Retailing Strategies for. Major Issues in Countries to Watch. Coverage of Organised Retailing. Market Trends. Critical Factors in Distribution Decision. Factors to be Considered While Pricing Decision. Introduction. and John Dawson . Emerging Markets. Evaluation. The Marketing Planning Process. Promotional Strategy Personal Selling and Sales Management. Management of Retail Outlet. Promotional Mix Components Advertising Concept. Market Segmentation. Study of International Pricing. Efficacy of Personal Selling in the Marketing Mix. Tools and Techniques of Publicity. Drivers of Growth. Changing Face of Personal Selling. Techniques for Measurement of Store Image. Types and Testing of Advertising Research. Personal Selling. Multi-attribute Models. Introduction. Some Examples of Selection of Target Market. Publicity. Scope. Major Factors of Media Strategy. Scoring and Analysis. Planning Sales Promotion. Pricing and Distribution. The Emerging Sectors. Retailing in UK. Asian Currency Crisis. Use of Marketing PlansPublicity. Introduction. Trends of Retailing in Emerging Global Markets. Functions of Advertising. o Discount/Shopping List General Stores. Introduction. Public Relations and Sales Promotion.UNIT XVII: Global Structure and Developing Markets. Introduction. Distribution Objectives. Target Market. Advertising in International Markets. E-tailing. Selected International Pricing Issues. Sector-wise Growth. Selecting a Target Market Strategy. Methodology of Conjoint Analysis UNIT XIX: Segmentation. Measuring Retail . and Activity. Tools and Techniques of Reference Books: 1. Jung-Hee Lee. Factors Contributing to Store Image. Product Need Satisfaction. Objectives. Buyer The Prime Drive. Key Factors Affecting Retailing. Procedure of MDS. Sales Promotion Methods. Global Advertising Regulations. International Retailing (IInd Edition) by Brenda Sternquist 2. Conjoint Analysis. Public Relations. Store Image. Retail Positioning and Brand Image. Understanding Market Research. International Retailing by Nicholas Alexander and Anne Marie Doherty 3. Major Considerations in International Advertising. Understanding Positioning Concept. Sales Management. Role of Advertising in International Markets. The Retail Life Cycle Retail Marketing Strategy. Emerging Formats of International Retailing UNIT XVIII: Domestic Market and Retail Operations. The Four Phase-model of Management ProcessPricing. A List of Questions that can be Answered through Market Research. Retail Positioning and Brand Image. o Important Aspects of Personal Selling. Objectives and Scope of Advertising.
EDI Software Implementation UNIT VI: Elctronic Payment Systems. Fiber. Business SMS Alerts. Satellite.Business Process Re-Engineering. ATM. Lifestyle SMS Alerts. Benefits of E-Commerce to Customers. Disadvantages of E-Commerce UNIT II: Electronic Commerce. ReEngineering Process. Maximizing Success UNIT V: Electronic Data Interchange. Altering Websites . Introduction. Introduction. EDI Architecture. Computer Encryption. Meaning of Electronic Commerce. Growth in Internet Banking. Information Gathering Tools. Introduction. Internet Frauds. Business Process Re-Engineering.MBA125E --. Malicious Computer Programs.Cyber laws. Basic Ethical Concepts: Responsibility Accountability. Virtual Banks. Introduction. Sp. PayPal.E-Commerce and Internet UNIT I: Introduction. Internet Banking. Value Added Data Services. Difference between Broadband and Dial-Up Service. Standardisation and EDI. Introduction. History of Internet and www Internet and www Milestones.Advantages UNIT VII: Internet Banking. Advantages and Disadvantages. vie SMS Text Alerts UNIT XVII: Introduction future of Internet Commerce UNIT XVIII: Hardware and Software TrendsIntroduction. BIIB. Benefits of E-Commerce to Customers.e-Governance eGovernance in India UNIT XIII: Issues Relating to E-Commerce. Intranet and Extranet. Virtual Pin. Finance SMS Alerts.Internet Security. Technology of Internet Commerce. Issues relating to e-Commerce. Tips on Specific Internet Fraud Schemes UNIT X: Internet Security. Information Collected at E-Commerce Sites. Broadband over Powerlines (BPL). Benefits of EDI. Candidate Ethical Principles. rt SMS Alerts. Concept of Privacy UNIT XIV: Introduction. Cable Modem. Internet. Introduction. Advantages of Internet Banking. Use of Mobile Phones. Wireless Applications. DSL. Millicent Protocol: Small Amount Internet Payments. Cellular Telephones. Advantages of E-Commerce to Business Firms.Cyber Crimes. Privacy and Information Rights. Life Cycle in CRM. Frequently used Cyber Crimes. Introduction. Origin of Internet Banking. Meaning of Electronic Commerce. Social Effects of Wireless Technology UNIT XVI: WIFI Networking. Cyber Laws in India. Advantages and Disadvantages.BPR Challenges. Brick-to-click Banks.BIIB CRM.CRM in IT Sector UNIT IX: Internet Frauds. Optimizing Internal Processes. Fun SMS Alerts. Antivirus Software. Music SMS Alerts. Seven BPR Principles. Electronic Payment Systems.On-line Transactions UNIT XV: Wireless Applications. Smart Cards. Intranet. Recent Improvements. SMS Alerts. Digicash (or E-Cash).Introduction. Disadvantages of Internet Banking.ReEngineering Process.Introduction. EDI Communications. Wireless Technology. TV and M. Definition of EDI. SET (Secure Electronic Transactions). Factors for Designing Electronic Payment Systems (EPS). Application Gateway.How to Deal with Internet Fraud. Types of Internet UNIT VIII: Banking. IT Act. Major Types of Internet Fraud. Firewall.Hardware and Software Trends . Importance of Broadband.Introduction. and Liability. BPR Challenges. EDI Transaction Steps. Electronic Data Interchange. News SMS Alerts.E-mail related Crimes. Maximizing Success UNIT IV: Business Process Re-engineering. Regular Backups UNIT XI: Introduction. Harassment and Stalking UNIT XII: Cyber Laws. Security Systems. CyberCash/CyberCoin. Internet. Advantages of E-Commerce to Business Firms. Extranet. Disadvantages of E-Commerce UNIT III: Technology of Internet Commerce. Broadband. Introduction. Television Remote Control. Some Instances of Internet Fraud. Broadband Internet. Wireless. Types of Broadband Connections.Seven BPR Principles.
IT Asset Virtualizati. Rights and Responsibilities of the Insurer. Special Points. Classification of Life. By Michael R. Netw. Role of Insurance in Financial System. Principle of indemnity. UNIT V: Premium Life Table. UNIT VI: Classification of Insurance Life Insurance. Insurance/Car Insurance. nverged C. The. UNIT X: Fire and Motor Insurance Definition. Exclusions. mputing. Riders. n. Standard Policy Coverages. Proof of Title. Growth of Actuarial Sciences . Stages of Insurance Contract. Rights and Responsibilities of the Insured. Role of Tariff Advisory Committee (TAC).A boost to Development of Life Insurance. UNIT XX: The Next Steps . Motor Insurance/Vehicle Insurance/Auto. Life Insurance Needs at Various Life Stages. Baye MBA116F --. The Proposal Form. Management of Risks. Principle of Contribution.Principal and Practices of Insurance UNIT I: Defining Risk. rk Techn. Principle of Subrogation. UNIT IX: General Insurance Business Introduction. te St. Annuities. ying an Adaptive WAN. Special Cases. mmunicati. Subrogation. . Principles of Insurance. Internet Marketing and e-Commerce by Ward Hanson and Kirthi Kalyanam 2. Group Insurance. Principle of utmost Good Faith or Uberrimae Fides. Consequential Loss Policy. Claim Settlement Non-Life Insurance. Life Insurance Documents. Proximate Cause/Causa Proxima. ns. Indemnity. rage. UNIT III: Essentials of Insurance Contracts Essentials of a Valid Contract. UNIT IV: Risk Appraisal and Selection Objectives of Risk Selection. ptimal WAN Reference Books: 1. Determinants of Risk. Utmost Good Faith.UNIT XIX: Information and Application TrendsIntroductionInformation and Application Trends. Classification of Insurance. Basics of Life Insurance. The Concept of Risk. Is Insurance a Contract. Utilization of the above Principles at Various. Distributed C. The Nature of Risk. Insurance Policies. Basic elements and features of Plans of Life Insurance. UNIT II: The Evolution and meaning of Insurance History of Insurance. f C. rked Rem. Proximate Cause.Depl. UNIT VIII: Principles of General Insurance Insurable Interest. UNIT VII: Claims Management in Life Insurance Features of Insurance Claims. The Economics Of The Internet And E-Commerce. Pension Plans/Annuities . Contribution. Mortality Table. Policies for Stocks. Advantages. Theory of Rating. New Trend in Netw. Principle of Insurable Interest.
UNIT XX: Loss Prevention and Control Why loss prevention. Contents of a Marine Policy. Features of a General Contract. Warranties. Focus on Multiple Distribution Channels. Warranties. UNIT XVI: Marine Losses Introduction. Marine Adventure. Practical Problems. Who is the beneficiary . Insurance is sold and not bought. Definition of Marine Insurance Business. Contract of Indemnity. Uncertainty. Insurable Interest. Insurance Distribution in India.Risk Management & Insurance UNIT I: Risk Introduction: Historical Background. Insurance Features of a General Contract.UNIT XI: Nature of Marine Insurance Contract History. Meaning and Definitions of Risk. Principles of Subrogation. Taking Charge of Your Own Health: Navigating Your Way Through *Diagnosis *Treatment *Insurance *And More . XXX) by Rob Thoyts 2. Insurance Theory and Practice . . UNIT XVIII: Information Technology. Co-Insurance. Utmost Good Faith. Insurable Interest. Partial Loss. Business Risk. UNIT XIII: Reinsurance Reinsurance. Reference Books: 1. Marine Adventure. Constructive Total Loss. Contribution. Voyage. Insurable Property. UNIT XVII: Reinsurance Reinsurance. UNIT XIX: Ethics in Insurance Distribution Issues in India.Paperback by Lisa Hall MBA117F --. Kinds of Marine Insurance Policies. Contribution. Insurance. Insurable Property. Credit Risk. Co-Insurance. Systematic Risk. Summary.Paperback (Aug. Profit Commission. Essential Elements or Principles of Marine. Focus on Multiple Distribution Channels. UNIT XIV: Information Technology. Methods/Kinds of Reinsurance. Practical Problems. Utmost Good Faith. Role Transformation of Intermediaries in the Challenging Scenario. Essential Elements or Principles of Marine. Proximate Cause. Unsystematic Risk. Role Transformation of Intermediaries in the Challenging Scenario. Assignments of Policy. Operational Risk. Maritime Perils/Perils of the Sea. Maritime Perils/Perils of the Sea. Risk Control Measures. Interest Rate Risk. Constructive Total Loss. UNIT XV: Ethics in Insurance Distribution Issues in India. Assignments of Policy. Contents of a Marine Policy. Partial Loss. Voyage. Insurance is sold and not bought. Kinds of Marine Insurance Policies. Educational Protection. Proximate Cause. Clauses Incorporated in a Marine Policy. Profit Commission. Principles of Subrogation. Insurance Distribution in India. the Key to Success of Insurance Services The Human Element. the Key to Success of Insurance Services The Human Element. Methods/Kinds of Reinsurance. Clauses Incorporated in a Marine Policy. II. Contract of Indemnity. UNIT XII: Marine Losses Introduction. Risk vs.
Tax and Life Insurance. Risk Control. Senior and Pre need Products. Environmental Risk Management Authority. Operational Risk. Methods of Handling Risk. Creation. Assurance. UNIT X: Life Insurance Special Features of Life Insurance. Risk Management Plan. Risk Management Agency. Types of Life Insurance. Book Value. Specific Policy. Retention. Risk Transfer. Insurance. Floating Policy. Insurance/Investment Bonds. Let us Sum up. UNIT VI: Risk Management Information Systems Risk Management Research Programme. Management of Risks. Objective of Risk Management. Key Vendor Attributes and Differences . UNIT VIII: Types of Risk Managing Firms Market Risk. Avoidance. Non Insurance Transfers. UNIT V: Areas of Risk Management Enterprise Risk Management. Risk Approaches. Corporate Risk Management. Special Provisions for Occupational Pension Insurance. Consequential Loss Policy. UNIT XI: TYPES OF LIFE INSURANCE Introduction. Average Policy. Risk Reduction. Related Life Insurance Products. Risk Management Process. Taxation of Life Assurance in the UNITed Kingdom. UNIT XIII: Fire Insurance Introduction. Growth and Development of Indian Insurance Industry. . Contract Terms. Risk Management and Business Continuity. Insured events that may be Covered Include. Risk control Authorities. Risk Retention. Re-instatement or Replacement Policy.Average RMIS Costs and RMIS Market Drivers. UNIT IV: Risk Management Introduction. Alternatives to Insurance Companies. Steps in Risk Management Process. Characteristics. Valued Policy. Alternatives to Insurance Products. UNIT XII: Investment Policies With-profits Policies. Group Insurance Policies are an Exception. Insurance vs. Let us Sum up.UNIT II: Pure Risk Types of Pure Risks. Economic Value. UNIT XIV: Types of Fire Policies Ordinary Fire Policy. Pension Term Assurance. Risk Financing Techniques. Temporary (Term). Review and Evaluation of the Plan. Credit Risk. Risk Management Activities as Applied to Project Management. Insurance Companies in India. UNIT IX: Growth and Development of Indian Insurance Industry Introduction. Market trends. Contract of Fire Insurance. Risk Management Authority. UNIT III: Potential Risk Treatments Risk Avoidance. Common Types of RMIS. UNIT VII: Corporate Risk Management Introduction. Loss Control. Let us Sum up. Let us Sum up. Let us Sum up. Permanent. Implementation.
Let us Sum up. Types of Insurance. Deductible. Coverage Levels. and Franchise. Mechanical Breakdown. Average. Let us Sum up. Practice. Different Mutual Fund Options. Perils Particular to Particular Industry. Other Perils. Radioactive Contamination. Personal Insurance Policy. Principles of Risk Management & Insuranceby George E. Crop Insurance. AOG Perils. Let us Sum up. Risks Covered. Crop-yield Insurance. Harrington and Gregory Niehaus MBA118F --. Ingestion Damage.UNIT XV: Standard Fire and Special Perils Policy Covers Perils Covered. Let us Sum up. Specialty Crops. Contractor’s Plant & Machinery (CPM). Employer’s Liability Insurance. UNIT XIX: Motor Insurance Introduction. Coverage Available. Rajda 2. Compensation Offered. Exclusions. Hull "All Risks". Burglary Insurance. Types of Marine Insurance Coverage. Exclusions. General Liabilities. Additional Benefits. Marine Insurance. Boiler and pressure plant (BPP). Loss Settlement Procedure. Croprevenue Insurance. Social Perils. UNIT XVII: Marine Insurance Introduction. Special Clause. Fidelity Guarantee Insurance What can be Insured. Warranties and Conditions. Exclusions. Exclusions. Engineer’s Insurance: Caters the Need. Types of Commercial Fidelity Guarantee. Special Marine Policies. Liability Insurance. Origins of Formal Marine Insurance. Salvage and Prizes. Classification by Risk and Return. Spares. Risk Management and Insurance by Scott E. Different Kinds of Engineering Risks. Excess. Origin of Mutual Funds. Hull War Risks.Mutual Funds in India UNIT I: Introduction To Mutual Funds Introduction. Reference Books: 1. UNIT XVI: Rules and Regulations Under Tariff One Industry One Rate. Electronic Equipment Insurance (EEI). Co-Insurance. Different Types of Marine Insurance. Personal Accident and Sickness. Extensions. UNIT XVIII: Protection and Indemnity Actual Total Loss and Constructive Total Loss. Re-instatement of Sum Insured. UNIT XX: Aviation insurance Introduction. Calculation of Marine Insurance Amount/Premium. . UNIT II: Types of Schemes Classification by Treynor. Retention. Special Stock Insurance Policy. Motor Insurance. Marine Insurance Claim Procedure. Tonners and Chinamen. Cattle Insurance. Let us Sum up.
Rights of Investors . Merger Procedure. Establishment. Governance of Mutual Fund.Listed by BSE India. UNIT VI: Procedure for Inspection Action in Case of Default. Leveraged Cash-Outs (LCO). Fund Mergers and Scheme Takeovers. SEBI Guidelines. Structure of the Indian Mutual Funds Industry. Investor Education and Protection Fund). Don’ts. Wheel of Fortune. Submission of Documents. Functions of AMC. Vertical Merger. DOs and Don’ts for Investors (by BSE India). Second Phase XIXVIIIVII-XIXIXIII (Entry of Public Sector Funds). Issue Procedure. Role of AMFI. Enter into an Agreement. Example in Mutual Fund Industry. Horizontal Merger. Let us Sum up. Merging Schemes. XX0III). Takeover Defenses. Underwriters. Fourth Phase (Since February. Poison Puts. Issue. Let us Sum up. UNIT IX: Role Of Regulators In India Introduction. Responsibilities of Lead Managers. UNIT XI: Rights And Obligations Of Investors Introduction. Dos. Due Diligence Certificate. According to IEPF. Role of Regulators in India. Acquisition. Ensuring Settlement. Conditions of Registration. Conglomerate Merger. Rights of UNIT Holders. UNIT VIII: Takeovers Friendly vs. UNIT XV: Direct Marketing Introduction. Criticism on Role of SEBI. Registrars to an Issue. Coercive Offers and Defense. Distribution. Managerial Conglomerate. Let us Sum up. Let us Sum up. Pricing. Third Phase XIXIXIII-XX0III (Entry of Private Sector Funds). Consolidation of Two Schemes. First Phase XIXVIIV-XIXVIIIVII. UNIT IV: Diversification of Risk . Product Planning. Product. Various Controlling Measures by SEBI. Disqualifications. Pricing Policies. Front-end Loading in Tender Offers. Disclosures to the SEBI. Default by Merchant Bankers and Penalty Points. Scope. General Do’s and Don’ts for Investors. Small Takeovers. Financial Defensive Measures. Golden Parachutes. Hostile Bids. UNIT X: Role of Reserve Bank of India (RBI) Role of SEBI. UNIT XIII: Distribution Channels Introduction. Concept of Marketing Mix. . While Transacting. Code of Conduct for Bankers to the Issue. UNIT XII: Safeguards for Investors While Selecting the Broker/Sub-broker. SEBI Criteria for Fit and Proper Person Regulation. Definitions of Marketing. UNIT V: Legal And Regulatory Framework Introduction. UNIT VII: Fund Mergers And Scheme Takeovers Introduction to Merger. Regulatory Mechanism. Asset Management Company (AMC). Legal Procedure for Setting up a Mutual Fund Operation.UNIT III: Evolution of Mutual Funds Introduction. Valuation of Firm for Mergers and Acquisitions. Let us Sum up. Brokers to the Issue. Appointment of Principal Brokers. Poison-pill Defense. History of the Indian Mutual Fund Industry. Private Sector. Obligations of Investor.Portfolio Investment Benefits of Diversification. Financial Conglomerates. UNIT XIV: Bankers to an Issue Appointment of Bankers to Issue.
Publicity Campaign.Capital Issues. How to Calculate the Sharpe Return/Risk Ratio. Debitisation of Bank. UNIT XX: Classification of Schemes The Ranking Parameters. Disclosures to the SEBI. Basic Principles of Banking. Code of Advertisements .XIXIXIII). Free Pricing of Issues. The XX0VII-XXXII Outlook for Mutual Funds in India by Philip M. Calculation of Risk and Return. Short-term vs. Issue Advertising. Reports to be furnished to the Clients. Functioning of a Bank. Let us Sum up. Long-term Analysis. Treynor Ratio. Phase III: New Phase of Indian Banking System after XIXIXI. Mutual Funds in India (Response Books) by H. Categories for Ranking. Present Structure of the Commercial Banking in India. Structure of Indian Banking System. Liquidity and Profitability are the Essentials of a Sound Banking System. Of Banking & Insurance Companies UNIT I: Banking Structure and Its Principles Introduction. Alpha. UNIT XIX: Evaluation Of Mutual Funds Introduction. Let us Sum up. SEBI Guidelines for Issue Advertisement (XI. Factors that Affect Liquidity. UNIT XVIII: Initial Launching Expenses Recurring Expenses. Failure of Commercial Banks.UNIT XVI: Buying Behaviour Grooming the Issue.SEBI Regulations. Eligibility Criteria for Ranking. Sadhak 2. Fees and Expenses . Ratings. Transaction in Working during XIXIVVII to XIXIXI and Thereafter. Compliance by Lead Merchant Banker. UNIT XVII: Accounting Of Mutual Funds Introduction. Phase I: Early Phase from XVIIVIIIVI to XIXVIIX of Indian Banks. Premium Fixation or Pricing of Shares. Standard Deviation.X. Sharpe Ratio. ICRA Online Methodology for Ranking Mutual Fund Schemes. Organized Sector and Unorganized Sector. UNIT II: Creation of Money Balance between the Objective of Liquidity and Profitability. Beta. . Phase II: Nationalization of Indian Banks Prior to Indian Banking Sector Reforms. Basis for Issue Price. Maintenance of Books of Accounts/Records. Difference between Banking and Other Business. Difference between Indian and Foreign Banks. Calculation of NAV Per UNIT. Mutual Fund and Stock Market Relationships. Reference Books: 1.Mgmt. Meaning of Bank. Let us Sum up. UNIT III: Role of Commercial Banks Functions of Commercial Banks. Innovative Programmes undertaken by Indian Commercial Banks. Let us Sum up. Ranking Methodology of Mutual Funds. Progress of Commercial Banks in India since Nationalization. Parker MBA122F --. Difference between Public Sector and Private Sector Banks. Classification of Commercial Banks.
Measuring the Risk. Insurance as a Business. Meaning of Risk. Effects of Risks on Economic well being of a Person. UNIT XII: Types of Loans Classification of Loans on Basis of Activity. UNIT IX: Insurance Contracts Introduction. Principle of Subrogation. Importance of Business Development Officers. Shifting of the Risks. Mutual Goals of Insured and Insurer. Nature of Bank Investments. Difference between Insurance Contract and Wagering Contract. Let us Sum up. Role of Insurance in Financial System. UNIT XIV: Bank Investments Introduction. Objectives of Risk Management.UNIT IV: Insurance: An Introduction Introduction. Characteristics of Insurance. Nature of the Insurance Contract. Fundamental and Particular Risk. Historical Background of Insurance. Loans and Advances.Purpose wise. Difference between Insurance and Assurance. Principle of Insurable Interest. Risk Types and Insurability. Principle of Indemnity. Meaning of Business Development Officer. UNIT X: Importance of Insurance Introduction. Let us Sum up. Cost of the Insurance Business to Society. Principles of Insurance. Uses of Insurance to Society. Nature of Loans granted by Commercial Banks. Reduction of Risks. Functions of Insurance. UNIT V: Classification of Insurance Marketing of the Insurance. Bank Deposits/Deposit Accounts. Classification of Loans . Consequences of Ignoring the Principles. Risk Acceptance. Scope of Risk Management. Capital Market Instruments. Let us Sum up. Psychological aspects of Risks Severity and Frequency. Let us Sum up. Structure of Insurance Devices/Products. UNIT VII: Nature of Risk Pure and Speculative Risk. Risk Identification. Meaning of Investment. Essentials for Business Development Officers. Principle of Utmost Good Faith or Uberrimae Fides. UNIT XI: Bank Deposits And Loans Introduction. Corporate Management Principles in Bank. Uses of Insurance to Business. Rights and Responsibilities of the Insurer. UNIT VIII: Management Principles in Bank Introduction. Utilization of Principles at Various Stages of Insurance Contract. Debt Market Instruments. Risk Handling Methods. Spreading of the Risks. Use of Insurance Business to Individual. Essentials of a Valid Contract. Probability Theory. Let us Sum up. Let us Sum up. Chance. Factors Influencing Loan Policy in a Bank. Is Insurance a Contract. Features of Risk Management. Money Market Instruments. UNIT VI: Risks and Its Measurement Introduction. Rights and Responsibilities of the Insured. Let us Sum up. Duties of Business Development Officers. Management of Loans in Commercial Banks. Classification of Risks. UNIT XIII: Development Officers In Business Introduction. . Time Deposits. Characteristics of Commercial Bank Loans. Risk Management. Advantages of having Business Development as a Job. Meaning of Insurance. Prevention of Risks. Demand Deposits. Let us Sum up. Relationship between Risk and Insurance. Mechanism of Insurance. Why Insurance is Popular. Principle of Proximate Cause. Principle of Contribution.
Legal Factors. Issue of License to Intermediary or Insurance Intermediary. Code of Conduct Prescribed by IRDA. Let us Sum up. Liabilities of a Bank. Annual Report. Duties of Insurance Agent. Components of Assets. Selection Process in the Insurance Industry. Assets of a Bank. Procedure for becoming an Insurance Agent. Economic Factors. and the Capital Markets by Erik Banks 2. Meaning of Marketing. Qualifications for a Successful Agent. The Disqualifications. Barber MBA123F --. Let us Sum up. Termination of Insurance Agency Contracts. Deposit Products. Balance Sheet of a Commercial Bank. Termination. Balance between the Objective of Liquidity and Profitability. Let us Sum up. Components of Income. UNIT III: Marketing Environment Introduction. Alternative Risk Transfer: Integrated Risk Management through Insurance. Columns of Balance Sheet. Components of Liabilities. General or External or Macro Environment. Measures to Overcome Unethical Practices. Political Factors. . Scope of Marketing. Annual Report. The Disqualifications. Reasons for Malpractices by Agents. Insurance Regulatory and Development Authority. Let us Sum up. Training Evaluation. Components of Expenses. SBI Selection Process. UNIT XX: Management Of The Personnels In Insurance Management Process of Selection.Banking & Insurance Marketing UNIT I: Introduction to Marketing Introduction. UNIT XVIII: Balance Sheet And Reports Introduction. UNIT II: Modern Concepts of Marketing Marketing Strategy. Implement Training Methods. Why do People Work in Groups. Banks Profit and Loss Account. Stages of Group Development. STP Approach.UNIT XV: Agents Code of Conduct Introduction.Their Role and Duties Introduction. Let us Sum up. Expectations from Agent. Statement of Advances. Issues in India. Relation between Group Behaviour and Individual Behaviour. Tax Havens Today: The Benefits and Pitfalls of Banking and Investing Offshore by Hoyt L. Management Process of Employee Training. Best Practices and Employee Development. Technological Factors. UNIT XVII: BANK ACCOUNTS and RECORDS Introduction. Types of Insurance Agents. Management Functions in Insurance Industry. Individual and Group Behaviour. UNIT XVI: Insurance Agents . Rights of the Agents. Cancellation of Licence. Detail of Items/Accounts under some Balance-Sheet. Goods and Services Marketing. Recruitment and Selection of the Agents. Management Process of Promotion. Recording of Business Transactions by Bankers. Socio-cultural Factors. Let us Sum up. Reinsurance. Major Functions of the Insurance Agent. Hierarchy in Insurance Sector. UNIT XIX: Management FUNCTIONS IN INSURANCE Introduction. Meaning of the Agent. Reference Books: 1.
UNIT XV: People. Information Sources. Managing Consumer Waiting Periods UNIT XVI: Process Blueprinting. Measurement of Service Delivery. What does the Customer Buy. Scenario Building Approach. UNIT XX: Customer Privacy Technical Immaturity of CRM Vendors. Banking and Insurance Marketing. Service Quality and Services Marketing. CRM Business Cycle. UNIT XII: Factors Influencing Pricing Decisions Pricing Strategy for Banking and Insurance Industry. UNIT VII: Behavior of Consumers Introduction. Total Product Concept. UNIT VI: Promotional Strategy for Banks and Insurance Sector Life Insurance Marketing: Basic Problems. UNIT XIII: Promotion Introduction. Cycle of Capability. What is a Distribution Channel -Especially in Services. . Motivation. Let us Sum up. Personal Relations. Concept of Value and Price. Customer Orientation and Expectation. Let us Sum up. Sales Promotion. Process and Distribution Introduction. Let us Sum up. Family Decision and Spousal Role. Let us Sum up. Gap Model of Service Quality. Service Delivery Process in Banks. People: Managing the Sales Force. Who is the Customer. UNIT XVII: Service Location Decisions A Typology of Service Location Influences. Managing Conflicts. Limitations of PLC. Let us Sum up. UNIT IX: Product Mix Introduction. Importance of Branding Service Products. Customer Relationship Management. Situational Factors. Attitudes. New Product Development. Perception. Let us Sum up. Black Box Effect. Consumer Roles. Basic Assumptions of CRM.UNIT IV: Task or Internal or Micro Environment Environmental Scanning. Formulation of Marketing Mix. Uses and Objectives of Price. Social Influences. UNIT V: Concept of Bank and Insurance Marketing Introduction. UNIT XIV: Communication Mix Elements Advertising. Personal Selling. Direct Marketing. UNIT X: Product Life Cycle Marketing Responses to PLC. Reasons for Adopting CRM: The Business Drivers. Branding Policies. Strategies for Effective Delivery through Intermediaries. UNIT XI: Pricing Introduction. Distribution Strategy. Organizational Objectives through Pricing. Steps in Designing Communication. Behavioral Profile of the Consumers. Let us Sum up. Guidelines for Service Communication. How to Design an Effective Distribution Channel. Branding. UNITVIII: Factors Influencing Consumer Behavior Risks. Types of Channels/Intermediaries. Let us Sum up. Decision-making Process. Creating a Product Range. Need for Internal Marketing. UNIT XVIII: Service Quality And Building Customer Introduction. Types of Conflicts. UNIT XIX: Customer Relationship Service Profit Chain Model. Relationship Marketing. Lifetime Value of a Customer. Factors affecting Choice of Channel.
Net or Pure Premium. Insurance. Who Can be a Broker. Office Premium. Solvency Margin. Investment of Life Insurance Funds. Riders. Termination of Agency. Types of Bonus. Insurance Companies. Dating Back of Policy. Insurance Agent. Policies Under Married Women’s Property Act. UNIT III: Insurance Intermediaries Need for Intermediaries. UNIT II: Moral Hazard and Individual Risk Management Contracts The Failure of Most Current Hedgers to Hedge Properly. UNIT VII: Premium and Bonuses (LEAF Principles) Introduction. Policies for the Children. Purpose of Selection. Level Premium . IRDA Stipulations and Guidelines. UNIT IV: Future Trends Corporate Agents. Concept of Premium . Public Resistance to Individual Risk Management Devices. UNIT VI: Annuities Group Insurance.Natural Premium. Insurer’s Obligation to Rural and Social Sectors. Tabular Premium (TP). Institutions to Allow Individuals to Manage their Income Risks. The Econometrics of Individual Risk: Credit. Micro Insurance. Underwriting . Let us Sum up. Standard or Average and Extra Risk.Sources of Data . Basic Products. Social Security Schemes. and Marketing by Christian Gourieroux and Joann Jasiak Advertising Financial Products and Services: Proven Techniques and Principles for Banks. Commission Payable to an Agent. Calculation of Age.Risk Mgmt. Plans for Female Lives. Key Man Insurance. Salary Saving Schemes (SSS).Policy and Objectives. Financial Underwriting and Moral Hazard. 2. Summary. Discounted Value of Premiums. Need for Selection.Reference Books: 1. Reinsurance. Summary. UNIT V: Life Insurance Products Basic Products and Traditional Products. Investment Firms. Life Fund. Factors affecting Individual Demand for Insurance. Cash-Settled Index-Based Futures Markets for Major Economic Risks. Insurance on Female Lives. Decisions of the Underwriter and the Reasons can be as follows. IRDA Regulations. Need to have Brokers. UNIT XI: Insurance on Physically Handicapped Persons Insurance on Minor Lives.Documents of Offer . Non Resident Indians (NRI). Bancassurance.Selection and Classification of Risk. Summary. UNIT IX: Life Insurance Underwriting Introduction. Medical and Non-medical Underwriting. Market Linked Insurance (UNIT Linked Insurance). Traditional Products. & Life Insurance Undertaking UNIT I: Risk Management By Individuals Introduction. Postal Life Insurance. Insurance for Physically Handicapped Persons. The Indian Contract Act. The Calculation of Premium Involves Several Steps. . Partnership Insurance. Assessment of Risk . Valuation.Risk Premium. UNIT X: Numerical Rating Method (NRM) Body Mass Index (BMI). UNIT VIII: Components of Premium Installment Premium. Code of Conduct. Agent’s Role. XVIIIVIIIV. and Their Agencies by Alec Benn BA125F --.
Survival Benefit Claim (SB). XVIIIVIIII (Law Relating to Contracts). Micro Insurance.(Privilege and Condition). XX. Negotiable Instruments Act. Agent's Role and Personality Development Financial Planning. XIXIIIVIII. Planning Department. The Indian Succession Act.(Privilege). Other Important Departments in Controlling Offices. Limitation Period. Sales Department. Information Technology Department. (In Controlling Offices). Writing Back of Claims Outstanding. Audit and Inspection Departments. XIXVIIVI. The IRDA Notification. Mutual Fund. Human Resources Department. The Payment of Gratuity Act. Rejda Risk Management and Insurance . Ex Gratia Claim. Alternate Channels. XIXVIIII. Insurance Regulatory and Development. 2. XIXVII. Assignment .(Privilege). Right to Information Act.(Privilege and Condition). UNIT XIV: Accident Benefit (AB or DAB) Extended Permanent Disability Benefit (EPDB). XIXVIIIVI. Summary. (Nationalization) Act. Loans . Group Insurance. Income Tax Act. Bancassurance. Life Insurance Corporation of India Act. I.UNIT XII: GENERAL Documentation Policy Conditions. Redressal of Public Grievances Rules.Hardcover (Jan. Personal Development. XX0III) by Scott E. Summary. New Business (NB) Department. Maturity Claim. XVIIIVIIII. UNIT XVIII: Publicity and Advertising Reinsurance. XIXVVI. UNIT XX: Financial Planning. Consumer Protection Act. Death Claim. Role of an Agent. UNIT XVII: Actuarial Functions (In Corporate Office) Vigilance Department. Comparison between MC and DC.OMBUDSMAN. XIXVIIII. The Employees’ Provident Fund and Miscellaneous Provision Act. Indian Contract Act.Paperback (Sept. General Insurance Business. Relationship with the Policyholder. Office Services Department. XIXVII. Information Technology. Claims Department. Insurance Marketing. Missing Persons . XVIIIVIIIII. Principles of Risk Management and Insurance (Xth Edition) . UNIT XIII: Life Insurance Claims Introduction. Actuarial Functions Introduction. The Indian Stamps Act. XIXIXIX. Training for Marketing People. Limitation Act. Salary Savings Scheme (SSS). Insurance Act. Reference Books: 1. Training for Employees. XIXIXVIII. XVIIIVIIII. UNITXV: Insurance Organization. The Indian Evidence Act. Arbitration and Conciliation Act. Revival . XIXVVI. Summary. Estates Department. Employees Deposit Linked Insurance Scheme. Steps in Selling. XIXVIIII. UNIT XVI: Policy Servicing Department Accounts Department. Transfer of Property Act. Alteration . Authority Act.(Presumption of Death). Office Layout. Housing Finance. XX0VII) by George E. XX0V. Insurance Marketing. Engineering Department. UNIT XIX: Legislative Matters Introduction. XIXIXVI. Long-range Planning. Harrington and Gregory Niehaus . XIXIXIX. Claims Concession. XIXIIV and the Hindu Succession Act.
Technology & Innovation Management UNIT I: Introduction. Technology Generation. Joel G. Siegel 2. UNIT VI: Introduction. UNIT XX: Diffusion in Organizations. Policy Statement of Government Science and Technology. Technology Life Cycle. Government Initiatives. Operations Management by Jae K. UNIT II: Management Technology Management in India. UNIT V: Theories of Technological Change Macro Effects of Technological Change. Management of Technology Absorption. UNIT XIV: Technology Package and Technological Dependence. Efforts Technology Absorption: Indian Experience. Technology Forecast and Technology Innovation Chain.Operations Management MBA116G --. Technology Absorption Capabilities of Recipient Enterprise. Let us Sum up. UNIT XVIII: Organization and Management of TA. Definition. Need of Forecasting. Let us Sum up. Technology Transfer Modes. UNIT XV: Technology Import in India. Technological Change. UNIT XIX: Diffusion of Technology. Mode Appropriate Technology. Methodology of Technology Assessment. Common Mistakes and Pitfalls in Forecasting. UNIT XIII: Government Initiative and Technology Transfer. Methodologies of Forecasting Classification. Technology Transfer Agreements. Economic Analysis of Technology Role and Importance of Technology. Operations Management by Michael Lewis. UNIT XI: Dimensions of Technology Transfer. Technology Development. Routes of Technology Transfer. Shim. Technology Policy and Policy Instrument. TE Parameters. UNIT VIII: Forecasting. UNIT IX: Introduction. Let us Sum up. UNIT XVII: Introductions. Technology Assessment. UNIT III: Technology Planning Science and Technology in India. UNIT X: Introduction. Concepts of Technology Absorption. Technology Strategy. UNIT XVI: Future Thrust for Technology Absorption Let us Sum up. Models of Technology Transfer. Features of Technology Package. Refrence books 1. Technology Search Strategy. UNIT XII: Pricing of Technology. UNIT IV: Policies of Technology and Socio-economic Planning. Role of Technology Forecasting. Importance of Technology Strategy. Constraints in Technology Absorption. Comparison of Methodologies. Technology Evaluation. Methods of Technological. Code of Conduct for Technology Transfer. Concept of Technology. Nigel Slack . Let us Sum up. UNIT VII: Classification of Technology Forecasting Approaches.
Evaluation of Purchase Department Performance. Steps involved in Import Purchase. UNIT III: Organization structure for materials management. UNIT XII: Ethics of Buying and Selling Code of Ethics. Materials Management as a Science or an Art. What is Materials Budget. Inspection Procedure. Goods Received Notes. Materials. Techniques of Drawing up a Materials Budget. Qualifications. Advantages of Decentralization of Stores. Need for Materials Planning. Integrated Approach. Methods of Foreign Buying. UNIT VI: Logistics Introduction. Functions. Negotiation. Functions of the Storekeeping. Import Substitution. Bill of Lading. Let us Sum up.MBA117G --. UNIT II: Materials management. Purchasing Cycle. Procedure of Registration. Bin Card Stores Issue Voucher. Types of B/L Let us Sum up. Functions/Concepts of Integrated Materials Management (IMM). What is Negotiation. Let us Sum up. Techniques of Materials Planning. UNIT X: Import purchase procedure and import substitution . Let us Sum up. Locations and Layout of Stores. Guidelines for Maintaining Good Buyer-Seller Relationship. Factors Affecting Materials Planning. Purchasing and Materials Planning. Budget Summaries. Objectives of Scientific Purchasing. General Principles. Buyer-Seller Relationship. UNIT IV: Materials planning and budgeting Introduction. Warehousing. Import Sourcing. Introduction. Phasing the Negotiation. Letter of Credit. Tactics and Strategy in Negotiation. Meaning Distinctive Features. Commodity based Organization (Modern Approach). Aims of the New Approach. Air Transport. Rate Contracts. Methods of Purchasing. Techniques of Negotiations. Introduction. Choice of Transportation Method. Introduction. Introduction. Importance of Materials Management. Incoterms. Let us Sum up. Savings on Investment in Materials. Storekeeping. Objectives of Integrated Materials Management Technological Change. Rate Contracts (R/C). UNIT V: What is a Budget. Types of L/Cs. Introduction. . Functions of Purchasing Department. UNIT VII: Purchase management Introduction. UNIT XV: Stores system and procedures. UNIT IX: Introduction. Consideration in Evaluation of Bids Suppliers. UNIT VIII: Negotiation. Problems in Import Substitution. Materials Management as a Service Function. Function based Approach. Stores System and Procedure. Conventional Approach. Introduction. Duties and Responsibilitie. Classification of Materials. Import Purchase Procedure. UNIT XIII: Introduction. Manufacturing and/or Trading Account. Tenders. UNIT XI: Public buying rate and buyer seller relation.Material Management UNIT I: Introduction. UNIT XIV: Storekeeper. Basic Elements in Purchase Transaction. Transportation. Materials Management. Initiatives to Strengthen Buyer-Supplier Relationships. Purchasing of Capital Equipment. Sea Transport. Gate Pass Discrepancy Report. Materials Planning. Purchase Management. Layouts. Advantages of Centralization of Stores. Let us Sum up. Goods Receipt Voucher. Factors Promoting Goodwill between Buyers and Suppliers. Negotiator. Rail and Road Transport. Let us Sum up. Factors Governing Drawing up of a Materials Budget. Objectives of Negotiation. Objectives.
ABC Analysis. Managing the Planning Process. VED. . Disadvantages. PERT Terminology and Conventions. Terminology of Inventory. Project Management Artifacts. Perceptual Inventory Method Classification of Inventory Items. LIFO. Critical Path Analysis. Safety Stock. Dimensions of Strategic Planning. Methods of Inventory Control. Characteristics of Dimensions.Professional Certifications and Designations. Controlling. Numbering of Events. Reference Book: 1. Functions of Inventory. Benefits of PERT. FSN Analysis. Project Control Variables. UNIT XX: Material Resource Planning System. Let us Sum up. Project Management Corporations . Inventory Control System. PERT Network Analysis . UNIT VII: Directories Listing Project Planning Software. Chatterjee 2. UNIT VI: Computerised Project Management Introduction: Project Management Software. Criticisms of Project Management Software. Requisites of PERT. Average Price Method Let us Sum up. UNIT IV: Networks and Project Evaluation Review Technique (PERT) Introduction. Professional Certifications. Scheduling. Computers in Materials Management. UNIT VIII: International Standards. Project Planning Process. The Traditional Constraints.UNIT XVI: Stores accounting and stock verification.Project Management UNIT I: Introduction. Disadvantages. Disadvantages of LIFO Methods FIFO. Project Management Software. Economic Order Quantity. UNIT II: Project Life Cycle Introduction. Material Resource Planning System. Web. Personal Project Management Application. Development of PERT. Typical Inventory Control System. Lead Time Analysis. UNIT III: Project Planning Introduction. Introduction. Implementing PERT.Steps. Advantages. Functional Aspects of Project Management. UNITXVII: Introduction. Applied Materials Management by S. Specification of Project. Importance of Inventory Control. Advantages. Approaches to Project anagement Software. Stores Accounting. Need for Inventory Control. Problem of Inventory Control. Strategic Planning for Projects. V. Phases of Project Life Cycle. Introduction To Materials Management by Arnold MBA118G --. Concept of Event. Rules for Drawing a Network. Reorder Point. Project Cycle Management. UNIT XVIII: Analysis. Merits of Proper Accounting System. Systems Approach to Project Management. Let us Sum up. UNIT V: Advantages of Network Planning. Replenishment of Stock. UNIT XIX: Computers in Material Management Application . Let us Sum up. Advantages of LIFO Methods.VIII ISO-IX000 Certification. MIS Reports in Materials Management. Introduction. Analyzing Network. Planning with Standards. Introduction. Definition of Activity. Stores Accounting and Stock Verification. Definition of Project Management. Project Environment. Network Concept. Essentials of a Good Project. Periodic Inventory Method. Roles and Responsibilities of a Project Manager. Inventory Control. Dummy Activity. Project Management Associations.
Technical Feasibility Study.Project Finance. Performance Control. Let us Sum up. Project management by Dennis Lock 2. Techniques of Estimating Working Capital. Project Performance Evaluation. Risk-Return Trade. Introduction. Approaches to Financing Matching Approach. Let us Sum up. Management Techniques for Project Management. Long-Term Financing.UNIT IX: Introduction . Means of Financing. Cost. Growth and Expansion Activities. Environmental Scanning and Appraisal. Issues in Strategy. Disadvantages. Conservative Approach. Risk. Financing Policies. Introduction. Project Status Report. Important Elements. Marketing Feasibility. Opinion and Statistical Methods. Demand and Market Study. Production Policies Nature of the Business. Sales Forecast and Marketing. UNIT XVIII: Project Feasibility Study. Advantages of Forecasting. Length of Manufacturing Process Credit Policy. Plan. UNIT XVI: Implementation. Deviation in Forecasting. Shortterm vs. Lease. Guidelines Issued by SEBI. Statistical Methods. UNIT XV: Project Implementation. Operating Cycle Approach. IT Project Management by Joseph Phillips . UNIT X: Financing. Process for Implementing Strategies. Project Formulation Checklist. Guidelines Issued by Ministry of Finance. Let us Sum up. Initiation Planning and Design. Public Sector Bonds. Bottle Necks in Project. UNIT XI: Asian Development Bank (ADB) Development Banks/Development Financing Institutions/Investment Institutions Let us Sum up. Flexibility. UNIT XIX: Environment Analysis and Demand Forecasting. Assistance for International Financial Institutions. Factors Determining Working Capital. Forecasting Techniques. Closing and Maintenance. Significance of Evaluation and Control. Work Breakdown Structure WBS Design Principles. Factors Involved. Technology and Equipment. Introduction. Let us Sum up. Implementation. Let us Sum up. Estimation of Components of Working Capital Method. Financial Feasibility. Rapidity of Turnover . Auditing. Aggressive Approach. Reference Book: 1. Criteria for Good Forecasting. Debt. UNIT XVII: Introduction. Equity Share Different Sources Falling under ‘Equity and Preference Share Capital’. Management Reporting. External Factors. Project Management Environment. Project Feasibility Studies m Project Background and History. Guidelines for Effective Implementation. Post-commissioning Operations. Role of the Participants. Dimensions of General Environment. Working Capital Estimation. Project Implementation Stages. Measuring Performance Operational Control. UNIT XIII:Fluctuations of Supply. UNIT XX: Demand Forecasting. Project Monitoring. Demand Forecasting. Project. Debentures. Programme. Contractual/Legal Aspects. Opinion Survey Methods. Role of Organisational Systems. UNIT XII: Short-Term vs. Financing Current Assets. Introduction. Long -term Financing. Budgeting. Percent of Sales UNIT XIV: Method. Uncertainties in Projections. Internal Factors. Advantages. Debt-equity Ratio. Production or Execution.
Role of Logistics in Distribution. Summary. UNIT XVIII: Strategy and Performance Measurement.Logistics Solution. Single Window. Freight Economy. Switching Facility. Summary. Design Considerations Packaging Materials. Customer Value Chain. Selection of Service Provider. Inventory . Costing. Service Attributes. Storage Design. Quick Response. UNIT VII: Warehouse Management. Packaging Rules Related to Safety and Quality. Equipment & Systems.MBA122G --. Future of Logistics Outsourcing. Implementation of Strategy. Policy Guidelines. UNIT II: Integration into the Business. Phases of Customer Services. Minimum Damages to Product. UNIT XIV: Distribution Channel Design. Inventory Valuation Standards. Summary. Logistics Costs as % of GDP. Systems Concept. Route Planning. Guidelines for Materials Handling. Packaging Costs. Objectives of Performance Measurement. Related Costs. Design Requirements.Asset or Liability. UNIT XI: Transportation. Functions in Logistics Integration of Logistics Components. . Channel Structure Requirements of Channel Members.ERP. Third Party & Fourth Logistics. Consolidation. Freight Management. Customer Perception of Service Quality. UNIT XV: Logistics Outsourcing. Diverse Strategies. Performance Control. Summary. Value Added Services. Decision Model for Optimum Warehousing. Concept of Flow Through. Inventory Functions. Reliable & Consistent Delivery Performance. Summary. Warehousing Functions. UNIT IX: Role of Materials Handling in Logistics. Size. Summary. UNITization for Packaging. UNIT XVII: Challenge of Product Returns.Logistics and Supply Chain Management UNIT I: Integration of Business Logistics Definition. Cold Chain Infrastructure. Drivers of Outsourcing Trend. UNIT XIX: Government Policies & Regulations Related to Logistics. UNIT III: Objectives of Logistics Management Inventory Reduction. Warehouse Site Selection. DRP. Storage Methods. UNIT X: Inventory Management. Storage Principles. Value Added Services. Performance Levels. Containerization. UNIT V: Concept of Supply Chain. Communication Technology. Role of Technology. Automatic Identification. Freight Costs Transportation Networks. Benefits of Outsourcing. Inventory Controls. Transportation Infrastructure. Layout. Information Technology . Strategies Across Product Life Cycle Logistics Planning. Summary. Financial and Non-financial Measures. Need For Performance Measurement. Transport Related Legislation. Summary. System Design for Reverse Logistics. Warehousing Strategies. UNIT XIII: Information Needs. UNIT VI: E-business Solutions in Supply Chain. Summary. UNIT XII: Packaging for Logistics. Reasons for Carrying Inventory.A Competitive Tool. UNIT XVI: Technology for Logistics. Summary. Desired Characteristics of Information Systems. Role of Logistics. Scope of Reverse Logistics. UNIT VIII: Information Systems. Warehousing Policies. Components of Supply Chain. Contribution Towards Business Excellence. Mapping of supply chain. Support to Distribution Channel. Service Contracts. Virtual Warehouses. Warehousing Space. Reverse Logistics . Scope. Concept of UNIT Load. Performance Parameters. UNIT IV: Customer Service measure of Effectiveness of Logistics System. Automated Material Handling.
Stochastic Simulation. UNIT IV: System Design System Simulation Summary.Structure & Operation. Example of Discrete-Event Simulation (DES). UNIT XX: General Purpose Simulation System (GPSS) Summary . 2. UNIT II: Concept of the Environment. UNIT XI: Monte Carlo Computation vs. Logistics and Supply Chain Management by Christopher MBA123G --. Quantitative system performance by Edward D. Demand Forecasts. UNIT XIX: Telephone System and Inventory System. UNIT XVII: Introduction. UNIT III: Materials Requirements Planning. UNIT XVIII: Basic Structure of the Control Algorithm. UNIT XII: Simulation of Queuing System. UNIT V: Introduction. UNIT II: Product and Process Definitions. Capacity Design and Planning. Role of Modeling and Simulation. UNIT VII: Stochastic Variables and Probability Functions UNIT VIII: Discrete System Simulation. UNIT X: Generation of Random Numbers. Reference Books: 1. Reference Book: 1. . Continues and Discrete Systems.Vital Player in E-commerce. UNIT XIII: M/m Queues and their Delay Analysis. System Analysis. UNIT XVI: Network Model of a Project.Production Planning and Control UNIT I: Operations Planning and Controlling Functions. Falko Bause 2. Logistics’ Role in International Trade Summary. Development Process of System Simulation. UNIT VI: Computational Simulation and Conditional Probability Problem Solving. Event-to-Event Model. UNIT III: Types of Models. UNIT XV: Simulation of Single and Two Server Queue. Simulator and Control Algorithm.Quantitative System Modeling Techniques UNIT I: Introduction. Measures of Performance. Summary. E-logistics . UNIT IX: Fixed Time Step vs. Logistics and supply chain management by Martin Christopher. Quantitative evaluation of computing and communication systems by Heinz Beilner.UNIT XX: Logistics for E-commerce and International Trade . Probability Concepts in Simulation. Summary. Lazowska MBA125G --. Background of Simulation. UNIT XIV: Computer Simulation for Queuing System. E-commerce .An overview Logistics . Design of Lab.
Methods for Aggregate Planning. Priority Rule and Planning. Privity of Contract. Pre-meiotic Approach to Production Planning. Hierarchical Production Planning (HPP).The Materials Requirement Plan. Loading. Integrated Operating Control Information System. MRP II (Manufacturing Resource Planning). Scheduling of Tasks on Single Processors (n/I Scheduling). Mixed Strategy. Forecasting in Operations. Reference Book: 1. Simulation.Hospitality Law UNIT I: Introduction. UNIT X: Special Long-term Forecast Methodologies. Detailed Scheduling. Scheduling. Gantt Charts. and Future Thrust for Technology Absorption. Scheduling in Services. Scheduling Dynamic Job Shops. Resource Balancing and Line Balancing. Costs and Aggregate Planning. Inputs from UNIT XVIII Master Production Schedule. Limited 2.Introduction. UNIT IX: Qualitative Methods. Benefits of Production Scheduling. Production Planning and Control by Prentice Hall India Pvt. Production planning and control by William Bolton Hospitality Management MBA117H --. UNIT XV: Optimization Approach. Government Initiatives. UNIT XII: Box-Jerkins Approach. Meaning and Essentials of Valid Contract. UNIT XI: Scenario Planning. Nature of Aggregate Planning. UNIT XIX: Sequencing Rule. and Efforts Technology Absorption: Indian Experience. Objectives of Aggregate Planning. Theory of Constraints .. UNIT V: Forecasting. Sequencing. Management of Technology Absorption. Master Production Schedule (MPS). Aggregate Planning for Services. Outputs . Level Strategy. UNIT VII: Demand Management. UNIT XIII: Introduction. Table/Graphical Approach. Concept of Aggregate Planning. Expediting. Law and Business. Allocation of Single and Multiple Resources. Scheduling of Tasks on Multiple Processors. UNIT XIV: Chase Strategy. Input-output Control. The MRP System. The Common Law Basis for Laws Governing the Hotelkeeper. Meaning. UNIT XVI: Disaggregating the Aggregate Plan. Let us Sum up. Job Shop Scheduling Process.Synchronized Manufacturing. UNIT XVII: An Overview of Sequencing and Scheduling Introduction. UNIT VIII: Developing a Model. Objectives and Sources of Business Law.UNIT IV: Operation Control and Information Flow. Quasi-Contracts. UNIT XX: Scheduling with Resource Constraints Introduction. Capacity Requirement Planning. Empirical Approach. Operations Scheduling Models. Classification of Contracts . UNIT VI: Characterizing Demand. Scheduling Customer Demand India. Managing Supply and Demand. Independent Versus Dependent Demand. Bill of Materials.
Meaning of Agent and Agency (s. “Subsequent or Supervening Impossibility” as a Mode Discharge of Contract (s. Individual Registration Form or Card. Defences open to the Defendant in an Action for Defamation. ircumstances under which Agency Terminates or Comes to an End. Fax/e-mail. Let us Sum up UNIT VIII: Introduction. Express Agency (s. Let us Sum up . Alien Enemy (Political status). Definition of Bailment. Agency of Necessity (s. Liability of the Hospitality Operator for Tort of Negligence. Meaning of Consideration. Meaning of Consent.VVI). Persons who are Competent to Contract.XVIIIII). Discharge of Contracts by Performance or Tender. Duties and Rights of Bailor and Bailee. Meaning of Quasi Contracts. Rights of a Bailee. Meaning of Coercion (Ss. Discharge of a Contract by Operation of Law. Duties of a Bailee. Registration. Meaning of Fraud [Ss. Relevance of Motive in Determining the Liability for a Tort Different Types of Torts. Trespass to Land. Let us Sum up UNIT XII: The hotel’s liability. Capacity of a Minor to Enter into a Contract.XVIII-XIX). Duties of a Principal. Liability of the Master for Wrongful and Negligent Acts of his Servants. Introduction. Privilege UNIT IX: Malicious Criminal Prosecution. Serving Food in a Hotel . Agency Coupled with Interest UNIT VII: Classification of Agents.XVIIIVII). Assault and Battery. Duties of Agent. XV and VIIII). Restaurant Patron And Others Introduction.UNIT II: Proposal (or offer) and Acceptance. Discharge of Contracts by Breach UNIT V: Anticipatory Breach of Contracts. Meaning of Performance of Contract. Mental Incompetence Prohibits a Valid Contract. XVIIIIX). Meaning of “ignorantia juris non excusat”. Implied Agency (s. Kinds of Bailments. The Hotel’s Duty to Protect Guests. Stranger to Contract can sue in Tort only. Torts. Libel and Slander. Discharge of Contracts by Impossibility of Performance. Agency by Estoppel (s. Circumstances when Negative may be Negated. Let us Sum up. Vicarious Liability. Justification or Truth. Duties of a Bailor.VIIIII-VIIV]. Contracts over Telephone or through Telex. IIIIIVII). Res Ipsa Liquitur. Meaning of ‘Mistake’ [Ss. When Termination of Agency takes Effect. The Hotel’s Liability Regarding Guest’s Property UNIT XIII: Records Regarding Guests. False Imprisonment. Who can Employ Agent.XIXVI-XX0). Special Terms in a Contract. The Hotel’s Liability to Tenants for Negligence UNIT X Corporation’s Capacity to sue. Meaning of Undue Influence (s. Power of Attorney. Maintenance of Guest Registers. Fair Comment. Meaning of Misrepresentation (Ss. Foreign Sovereigns and Ambassadors (Political status) UNIT III: Different Modes of Contract.XVII and XIX]. Implied Offer. Remedies for Breach of Contracts. Who may be Agent. Agency by Ratification (Ss. Let us Sum up UNIT VI: Introduction. Exclusion Clauses. XVIIIVII). Rights of Agent. Breach during the Performance of the Contract.XX-III]. Specific and General Offers. Meaning and Effect of ‘Unilateral Mistake’. Tenant.Is it a Contract of Sale of Goods. Consequence of Anticipatory Breach. Different Kinds of Agencies. Rights of a Bailor Termination of Bailment. Hotelier’s Right to Evict a Guest. The Hotel’s Right To Evict A Guest. Maintaining a suit either in Tort or in Contract. Finder of Lost Goods. and its Liability for Tort. Partial Breach of a Contract. The Guest’s Right to Privacy. Meaning of Offer to Perform UNIT IV: Different Modes of Discharge of Contracts [Ss.XVI). Let us Sum up UNIT XI: Torts Founded on Contract.
Power to Appoint Officers and their Powers and Functions (Section IV). Not Conforming to Prescribed Standards. Genesis of the Consumers Protection Laws. Control and Abatement of Environmental Pollution. UNIT XVII: Rights of Consumers. Offences and Penalties. Restrictive Trade Practice. Provisions of Food Safety and Standards Act. Powers of the Central Government to withhold Environmental Clearance for Location of a Project in a Certain Location. Water (Prevention and Control of Pollution) Act. Analysis of Food. Let us Sum up. one or more Authorities. Bargain Sale. Environment (Protection) Act. XIXVIIIV. General Provisions as to Articles of Food.Introduction. Register of Adult Workers. VII). Working Hours. Fixation of Minimum Rates of Wages. UNIT XV: law relating to food service. . Reports or Returns (Section XX). Environment. Nature and Scope of Remedies Available to Consumers.UNIT XIV: Frauds Committed against hotel and crimes of trespass. Functions of a State Board. Essential Elements or Condition for a Fraud to Exist. Emission Pollution in Excess of Standards (Sec. X]. Hoarding or Destruction of Goods. National Environment Appellate Authority Act. Trespass. Right to Consumer Education. Appeal to State Commission. Tort of Conversion. Penalty for Contravention ffences by Companies [Sec. Powers of the Central Government under the Act. XVI] Offences by Government Departments [Sec. Power of and Procedure Applicable to the National Commission [s. Introduction. XIXIXV. Prevention. Functions of Central Board. Noise Pollution (Regulation and Control) Rules. Environment Laboratories. What Complaints may be Lodged. XIXVIIIVI. Reliefs Available to Consumers. UNIT XVI: Wage and Hour laws application to hotel employees Introduction. Trespass to Land. Restriction on New Outlets and New Discharges. Special Responsibilities as to Food Safety. Right to Choose. Powers of Entry and Inspection [Sec. Right to Seek Redressal. Prohibition on use of Stream or well for Disposal of Polluting Water. Where to File a Complaint. Working Hours of Adults. Restriction on Double Employment. Basis of Leave. Food Safety and Standards Authority of India. Right to be Informed.III. Environmental Pollutant and Environmental Pollution. Preliminary. Let us Sum up. Notice of Period of Work for Adults. UNIT XIX: Penalties and Offences under the Act. Minimum Wages Act. Payment of Overtime. Provisions of Consumer Protection Act. National Environment Tribunal Act. Let us Sum up. XIXVIIIVI. Power to Make Rules to Regulate Environmental Pollution (Section VI). Let us Sum up. Defect. Powers to the Central Government to make Rules (Section IIV). Powers of the Central Government to Give Directions (Section V). Meaning of Fraud. Provisions Relating to Imports. Adjudication and Food Safety Appellate Tribunal. Unfair Trade Practice. Powers of the Central Government to take Measures (Section III) XII. Furnishing Information. Prevention and Control of Water Pollution. Deficiency. Protection of Action Taken in Good Faith (Section XVIII). Cognizance of Offences. Right to Safety. Payment of Minimum Wage-in Cash or Kind. Powers of the Central Government to Delegate (Section IIIII). Time-frame for Decisions of Consumer Courts. XIXIXVII.II Powers of the Central Government to Constitute. Appeal to National Commission. Extra Wages for Overtime. XX0VI. XX00. Trespass to Goods. Right to be Heard. Who can File a Compliant. Introduction. by order. Consumer Protection. Consumer.IIII]. Enforcement of the Act. Service. Defences available to the Trespasser. UNIT XVIII: Introduction. XVII].
The Time and Place of Service Delivery. Variability. Barth 2. Air (Prevention and Control of Pollution) Act. Consumer Purchase Decision Process. Let us Sum up. UNIT II: Pure Service. Reasons for Growth of Service Sector. Undifferentiated Market. Introduction. Criteria for Market Segmentation. Standardisation. UNIT V: Market Segmentation and Position of Service. Let us Sum up. Developing the Service Product/Intangible Product. The Service Triangle. Internal Marketing. and Travel Law (Hotel. Emergency Measures in Case of Pollution of Stream or Well. Register to be Maintained under Sec. Let us Sum up. Whether the Service is Directed at the Customer or his Possessions. Characteristics of Services. Product. Formal or Informal Relationship with Customers. UNIT VI: Introduction. Cournoyer. IV]. Power of State Board to carry out Certain Works. Tangible Goods with Accompanying Services. Augmented Marketing Mix. The Role of Expectations. Hospitality Law: Managing Legal Issues in the Hospitality Industry by Stephen C. III]. Growth in Intermediate Demand from Firms. Inseparability. Central Pollution Control Board [Sec.UNIT XX: Provision Regarding Existing Discharge of Sewage of Trade Effluent. Bases for Segmentation. Place (Distribution). Growth in Final Demand from Customers. Restaurant. The Key Service Industries in India. Intangibility. Select Services. Let us Sum up. Powers of Pollution Board to Check Apprehended Pollution. State Air Laboratory [Sec. and Anthony Marshall MBA118H --. Interactive Marketing. Level of Customisation vs. Philosophies of Total Quality Services Marketing. Definitions of Services. People. Zero Defections. Interaction with People or Inanimate Objects/Environment. Classification of Services. IIVIII]. Customisation. Service Flower. Paradigms in Service Marketing. Hotel. The Degree of Tangibility of the Service. Pricing. Distinction between Goods and Services. UNIT IV: Introduction. Furnishing of Information to State Board and other Agencies in Certain Cases. Service Quality. Refusal or Withdrawal of Consent by State Board. External Marketing. Customer Participation. Growth of Service Sector in India. People. Marketing Mix Elements. Differentiated Market. Restaurant and Travel Law) by Karen Morris. Perishability. Power of State Government to Declare Air Pollution Control Areas. Norman G. State Pollution Control Board [Sec. Systematic Planning Process. No Ownership. Hybrid. . Pure Tangible Goods. XIXVIIII. Summary of the Powers of the various Agencies to Control Water Pollution. Reference Books: 1. UNIT III: Extent to which Demand and Supply Fluctuate. Components of the Marketing Mix. Understanding Customer Expectations and Zone of Tolerance. Promotion. Service with Accompanying Tangible Goods. Process. Zero Defects vs.Hospitality Marketing and Sales UNIT I: Aims and Objectives. Physical Evidence. IIV.
Training in Personality Development. Training in Handling the Competition. Business Analysis. UNIT XIV : Methods of Sales Forecasting. Factors of Leadership. Sales through Retailers. Prospecting the Customer. Marketing Strategy Development. Processes of Communication in a Business Organisation. Process of Operation Delivery of Services. Objection Handling. ersonal Confrontation. New Methods of Selling. Placement. Brand Talk. Let us Sum up. Advertisements. Efficiency vs. Let us Sum up. Generating Profits. Aims of Internal Business Communication. Sales Funnel. Sales on the Internet. UNIT X: Introduction. From Inside . Buying Formula Theory. Types of Sales Quotas. Let us Sum up.Introduction. Service Development. Market Forces and Development. UNIT XIII: Strategies and Sales Function -Introduction. Theoretical Approaches. AIDAS Theory. Building Sales Training Programmes. Reference Check. What is Leadership. Response. Selection of Key Executives from Outside UNIT Selection Procedure. Expert Opinion. On Job Training (Field Training). Price. Training on Market Place. Approaching. Close. Introduction. UNIT IX: Introduction. UNIT XI: Overview of Personal Selling. Effective Supervision. Let us Sum up. The Distribution Channel. Presentation and Demonstration. Communication Process. Consumer Sales Training. Principles of Leadership. Approach. Need Development/Negotiations. Promotion. Pre-approach. Preparing the Job Description and Specification. Leadership Skills. UNIT XII: Steps in Personal Selling. Sales Manager's Duties and Responsibilities. New Service Development Process.The Organisation's Own Staff. Introduction. Physical Examination. Prospecting. Cultivation. Methods of Communication. Close. Traditional Selling. Let us Sum up. Sales Force Opinion Method. Formulation of Sales Strategy. Mail Order Sales. Sales Manager as Controller. Sales Strategies. Let us Sum up. Telemarketing: Selling Concepts on the Phone. Concept Development and Testing. Market Studies Method. International Marketing. Service Positioning. Direct Selling. Let us Sum up. Sales Career. Training Methods. Supervisory Skills. Leadership Styles. Right Set of Circumstances Theory. Hard Sell versus Soft Sell Strategy. Client-centered Selling Strategy. Commercialization. Recruitment Agencies. Problems of Sales Management. Principal Driving Force in Global Marketing of Services. Role and Methods of Communications. Application Scrutiny. Market Testing. Identifying Initial Training Needs. Statistical Methods. Key Leadership Roles. Definition and Nature of Personal Selling. Aim of Training. Educational Institutions. Changing Face of Personal Selling. Global Marketing Advantages and Disadvantages. Instant Service. Screening Ideas. Product. Theories of Personal Selling. Frameworks for Classifying Service Processes. Sales Manager as Sales Coordinator. Buying Centre. Recruitment Sources. Handling Objections. Importance of Sales Quotas. Elements of the Global Marketing Mix. UNIT XVI: Training the Sales Force. Induction Training. . Qualities of Leadership. Job Offer. UNIT XV: Introduction. UNIT VIII: Introduction. Purpose of External Business Communication. Industrial Sales Training. Detail Work. Training on Communication. Relationship Strategy Double-win Strategy.UNIT VII: Introduction. Competitors and Other Industries. Order Processing. Effectiveness. Impetus to Global Marketing Involvement. Idea Generation. raining on Negotiating. Role of a Supervisor. Survey of Customers. Psychological Testing. Sales Quotas. Approach the Customer. Presentational Techniques. Planning and Preparation. Interview. Let us Sum up. Close. UNIT XVII: Leadership and Supervision. Distribution of Services. Let us Sum up. Integrated Sales Strategies. Hiring Profile. Survey Method. Need for Supervision. Leadership Theories. Former Employees. Stock Checks and Need Development.
UNIT XVIII: Compensating and Motivating the Sales Force -Introduction, Attitudes towards a Compensation Plan, Various Modes of Compensating the Sales Force, Salary, Straight Commission Target Commission Bonus, Profit Sharing and Fringe Benefits Reimbursement of Expenses Proper Sales Compensation Plan, Change in Compensation Plan, Good Sales Compensation Plan, Motivation to the Sales Force, Sales Career Stages and Motivation, Importance of Motivation Theories for Sales Force, Dimensions of Motivation, Model of the Motivation Process, Reasons for Motivating Salespersons, Salesperson’s Connective Role and Conflicts due to this Job, Motivation Theories, Cognitive Approach/Model, Non-cognitive Approach, Applications of Various Theories, Using Selfconcept in Motivating Salespeople, Using Maslow’s Theory, Using Herzberg’s Two Factor Theory, Using McClelland Theory, Using Expectancy Model, Non-financial Factors and their Impact on Sales Force Motivation, Meetings between Manager and Sales Force, Clarity of Job, Sales Contests, Sales Conferences and Conventions, Positive Feedback, Reward and Recognition, Persuasion, Let us Sum up. UNIT XIX: Evaluating Salespersons and Organisations-Introduction, Essentials of Sales Force Monitoring Programme, Principles of Sales Evaluation, Evaluating Performance Standards, Quantitative Criterion, Qualitative Standards, Recording Performance, Field Sales Reports, Sales Organisation Effectiveness, Let us Sum up. UNIT XX: Sales Issues and Management -Introduction, Significance of Sales Budget, Sales Budget, Sales Control, Types of Sales Control, Steps in Designing a Sales Control System, Sales Audit, Aim of the Audit, Auditor’s Plans, Credit Control, Budgetary Control, Market Share Analysis, Ratio Analysis, Variance Analysis, Sales Analysis, Sales Cost Analysis, Ethical Issues in Sales, Trust, Credibility, Sales Management Information System, Planning and Control, Planning, Control, Reports, Daily Report, Tour Programme, Monthly Performance Review, Let us Sum up. Reference Books: 1. Hospitality Sales and Marketing by James R. Abbey 2. Marketing for Hospitality & Tourism (Vth Edition) by Philip Kotler, John T. Bowen, and James C. Makens
MBA122H Fundamentals of Tourism & Tourism Products UNIT I: Introduction Tourism Industry UNIT Essential Components of Tourism Activity, Transport Sector, Accommodation Sector, Attraction Sector UNIT Global Tourism Industry Scenario, Tourism - Facts and Figures, Regional Tourism Development, Travel and Tourism Demand UNIT Tourism Scenario in India, Branding India, Indian Tourism Industry: A Biggest Step Forward UNIT II: Tourism Industry Characteristics , Tourism: A Dynamic System, Visitor Generating Region (Demand), Transit Region (Supply), Destination Region (Supply), Support Services Sector, Roles of the Government, Information Technology, Let us Sum up UNIT III: Introduction , Tourism Product, Levels of Product, Distribution of Product, Stages of Product Development, Product Decisions, Characteristics of Tourism Product. UNIT IV:Development of India’s Tourism Product, Tourism Resources as Products, Let us Sum up.
UNIT V: Architectural Heritage of India -Introduction, Socio-cultural Resources of India, Topography, unity in Diversity. UNIT VI: A Brief Outline of Indian History, Indian History from IIIrd Century BC to IIIrd Century AD, Indian History from VIth Century AD to XIth Century AD, Delhi Sultanate and Vijaynagar Dynasty, Colonial Rule. UNIT VII: Architectural Heritage of India, Hindu Temple Architecture, Buddhist Architecture, IndoIslamic Architecture, Indo-European Architecture. UNIT VIII: Historical Monuments of Tourism Significance, Ancient Buddhist and Jain Monuments, Ancient and Medieval Jain Monuments in India, Ancient and Medieval Hindu Monuments, Let us Sum up. UNIT IX: Introduction, Indo-Islamic Architecture, Imperial Style, Mughal Architecture. UNIT X: Forts and Palaces, Forts in Delhi in Different Phases, Stupendous Forts and Palaces in Rajasthan, Gigantic Forts and Palaces of Uttar Pradesh, Forts and Palaces in other States, Modern Monuments in India, Historical/Archaeological Sites in India. UNIT XI: Museums, Art Galleries and Libraries of India, Famous Art Galleries in India, Museums of India and their Locations, Assets and Characteristics, Libraries in India, Let us Sum up. UNIT XII: Introduction, Background of Religious Shrines in India, Hindu Religious Shrines, Buddhist Shrines, Jain Pilgrimage Shrines, Muslim Shrines in India, Sikh Shrines in India, Christian Shrines in India, Let us Sum up. UNIT XIII: Introduction, Dances of India, Classical Dances of India, Folk Dances of India UNIT Classical Music of India, Hindustani Music, Carnatic Music, Handicrafts and Textiles of India, Handicrafts of India, Textiles and Handlooms of India Fairs and Festivals of India, Traditional Festivals, Promotional Fairs, Let us Sum up. UNIT XIV: Introduction, Tourism Potential in the Himalayas, Climatic Variation of the Himalayas, Mountaineering in the Himalayas, Tips for Mountaineering, Mountaineering Institutes and Adventure Sports Clubs, Trekking in the Himalayas, Common Mountaineering and Trekking Tour Itinerary, Darjeeling to Kanchenjunga Trekking Tour Itinerary, Camping and Skiing in the Himalayas, Camping Sites, Camping in Remote Himachal Pradesh, Skiing in the Himalayas, Adventure Water Sports in the Himalayas, River Rafting, River Rafting Tours in Zanskar and Indus, Canoeing and Kayaking Sites in the Himalayas, Other Adventure Sports in the Himalayas, Himalayan Motor Rallying, Rock Climbing, Cycling and Motor Biking in Himalayas, India’s Main Desert A reas, Camel Safari Tips, Jeep Safari Camel Festival in Jaisalmer, Camel Safari Tour Itinerary, Let us Sum up. UNIT XV: Introduction, Coastal Areas of Tourism in India, Background of Indian Coastlines, Major Coasts in India, Unique Coastal Ecosystem, Coral Reefs of India, Water Sports in the Coastal Areas of India, Scuba Diving and Snorkeling in India, Tips about Scuba Diving, General Tips, Springboard Diving and Platform Diving, Water Sports in Goa and Kerala, Beaches of India, Major Beaches in India, Common Beach Tour Itinerary, Andaman and Nicobar Islands, Socio-economic and Cultural Background, Islands and Adventure Water Sports, Places of Tourist Attraction, Communication Network, Andaman and Nicobar Islands Tour Itinerary, Let us Sum up. UNIT XVI: Introduction, Marketing Concept, Evolution of Marketing Concept, The Basic Marketing Concept, Marketing or Customer Orientation, Market of Segmentation, Product Life Cycle, Marketing Mix, Core Principles of Marketing, Meeting Customer Needs while Meeting Organizational Goals, Nature and Characteristics of Marketing, Eleven Characteristics of a Marketing Orientation and the
Benefits, Marketing Implications, Levels of Marketing, Operation of Marketing within Various Constraints, Strategy and Tactics, Tactical Marketing Planning, Marketing Environment. UNIT XVII: Marketing as a Process, Stages of Marketing Process, Tourism Destination Decision Processes, Let us Sum up. UNIT XVIII Introduction, Meaning of Service and Service Enterprises, Failure to Respond to Customer Needs, Unprompted and Unsolicited Employee Actions, Customer Service UNIT XIX: Classification of Marketing Services, Accommodation Services, Transport Services, Miscellaneous Services, Special Characteristics of Service, Characteristics of Tourism Service with Implications for Marketing . UNIT XX: Pricing of Tour Packaging, Pricing Strategies, Pricing for Package Holidays, Factors Influencing Pricings, Package Tour and its Rising Demand and Value, Benefits of Packaging to Tourism Operators, Steps Involved in Developing your Package Tour, Packaging: A Tool for Tourism Product Marketing, Designing and Printing of Tour Brochure, Pros and Cons for Tour Brochures Preparation, Quality and Division of Tour Brochures, Stages of the Preparation of Tour Brochure, Let us Sum up. Reference Books: 1. Marketing Tourism Products: Concepts, issues, cases - Paperback - Illustrated by M. M. Bennett and A. V. Seaton 2. Tourism Business Frontiers: consumers, products and industry (Tourism Futures) - Hardcover Dimitrios Buhalis, Carlos Costa, and Francesca Ford
MBA123H --- Strategic Management UNIT I: Introduction, What is Strategy, Strategy and Tactics, Characteristics of Strategy, Strategic Thinking, Attributes of Strategic Thinking, Early Writings on Business Strategy, Phases in the Development of Strategic Management, Phase I - Annual Budgeting, Phase II - Long Range Planning, Phase III - Environmental Scanning, Phase IV - Strategic Planning Phase, Corporate Strategic Planning. UNIT II: Mission-Vision of the Firm, Vision Statement, A Basis for Performance, Reflects Core Values, Way to Communicate, Mission Statements, Preparation of Vision and Mission Statements, Revision of Mission Statements . UNIT III: Hierarchical Levels of Planning, Setting Objectives, Balance your Objectives, Multiplicity of Objectives, Themes for Objectives, Use Result Oriented Objectives, Quantify your Objectives, Network Objectives, Make them Challenging but Attainable, Other Considerations, SMART Formula, Role of Planning, Strategic Planning Process, Let us Sum up. UNIT IV: Strategic management practice in India - Introduction, Strategic Management Practice in India, Family Run Corporates, Tata and Ballarpur Industries, Let us Sum up. UNIT V:Introduction, Competitive and Environment Analysis - to Identify Opportunities and Threat, Competitive and Environment Analysis, Assessing Internal Environment through Functional Approach and Value Chain, Value Chain. UNIT VI: Primary Activities, How to Use the Value Chain Analysis, Value Chain Analysis, Identifying Critical Success Factors, Critical Success Factors, Let us Sum up.
Financial Analysis. Strategies of the Indian Tata Group. Core Competence. Strategic Control Process. Future of Strategic Management. UNIT XIX: Balanced Score Card. Analyzing Risk. Strategic Management Policy. New Dispensation. Hitt. Technological Capability of the Firm.UNIT VII: Introduction.BS Matrix. Strategic Funds Programming. Hoskisson . Example of Applying the “Really” Modified Du Pont Model. UNIT X: Introduction. Forms and Means of Diversification. R. Organizational Culture. Generic Strategies. Let us Sum up. and Robert E. Post Independence. Let us sum up. Core Competencies . Leadership. Economic Reform. UNIT XI: Growth of Strategic Thinking in Indian Enterprises. Background. Duane Ireland. Satisfactory Underperformance. Research Results. Cost Leadership Strategy. Learning Curve. UNIT VIII: Marketing Capability. BCG Approach UNIT Cash Cow Implication. UNIT XII: Governmental Action. Let us Sum up. Du Pont’s Control Model and other Quantitative and Qualitative Tools. Industry Analysis. Focus and Niche Strategies. Role of the BSC for Strategy Implementation and Performance Measurement. Let us Sum up. Hoskisson 2. Various Approaches to Implementation of Strategy. Role of Diversification Means and Forms of Diversification. M. Structure as Strategy. Shareholder Value Analysis. UNIT XIV: Sensitivity Analysis. Quality of Investments. Arthur. Business Portfolio Balancing. Organizational Capabilities UNIT Stakeholder’s Expectations. Porter’s Approach for Globalization. UNIT XVII: Strategy Implementation -Introduction. Reference Books: 1. Entering the Twenty-first Century. Financial Reforms. Discounted Cash Flow Analysis. Concentration of Economic Power. IA . Impact on Business Houses. UNIT XVIII: Strategy Control -Introduction. Let us Sum up. Little’s Life Cycle Approach to Strategic Planning. UNIT IX: strategy formulation -Introduction. R. Differentiation Strategy. Exit Criteria. Organizational Competencies . D. Scenario Planning. Assessing Suitability. SWOT Audit. The Du Pont Model: A Brief History. Introduction. Hitt. Experience Curve. UNIT XIII: Tools of strategic planning and evaluation .Stretch Concept. Let us Sum up. Strategic Management: Concepts and Cases: Competitiveness and Globalization by Michael A. Positioning. PESTLE Analysis. Corporate Houses. UNIT XV: Introduction. Issues.Introduction. Benefit-cost Ratios. Verification Activities. Why Diversification.Fit Concept. Let us Sum up. Factors Affecting Organizational Design. Case Analysis. UNIT XVI: Life Cycle Analysis. Strategy Formulation. Duane Ireland. VIIS Model. World Class Companies. Strategic Business Alignment Capability. UNIT XX: Building a Scorecard. Strategic Management: Concepts: Competitiveness and Globalization by Michael A. Competitive Cost Dynamics. Characterizing an Organization's Culture. Grand Strategies. Strategies of Indian IT Companies. and Robert E. Matching Organization Structure with Strategy.
Behavioral Theories. How Information Technology has Changed the Management Process. Sub-system Interface. Systems Concepts in Business.MIS UNIT I: Introduction. Implications for System Design. UNIT VII: How Organisations affect Information Systems. Other Differences among Organisations. Systems Concepts. Using the Systems Approach in Problem Solving. Follow up to Determine whether the Solution is Working. Sub-system Interface. Organization as a System. Transformation of the Business Enterprise. Classification by Mode of Data Processing. Management. What is an Information System. Operational Systems. Let us Sum up. . Psychological Types and Frames of Reference. How Information Systems affect Organisations. Rational Model. Individual Level Managers and Information Systems. Organisations and Environments. Components of Information Systems. Decisions about the Role of Information Systems. Structure of an Enterprise. System Feedback. Economic Theories. Types of Decisions: Structured versus Unstructured. Behavioural Perspective. A Framework for Business Users. System Boundaries. Why Information Systems. Information Technology Services. System and its Environment. Let us Sum up. The Systems Development Process. Why Business Need Information Technology. Interface Problems. Stages of Decision Making. System Stress and Change. Traditional and Contemporary Management. Knowledge-based View of the Firm. Systems Concepts. Business Processes.Introduction. Why Organisations are so much Alike: Common Features. UNIT II: Role of Information Systems. New Options for Organizational Design: The Networked Enterprise. Components of Specifications. Gather Data Describing the Problem. UNIT VIII: Information Management And Decision Making. UNIT III: Introduction. System Maintenance. Let us Sum up. Enterprise Resource Planning. Formal vs. Validation Checks. The Competitive Business Environment. Company Level. The Decision Making Process. Classification based on the Nature of Interaction with Environment. Case II. Identify Alternative Solutions. Outputs and Inputs. Levels of Decision Making. Three Schools of Management. Informal Specifications. Why Organisations Build Information Systems. Classification by System Objectives. Bureaucratic Models. National Level. Electronic Markets. Select and Implement the Best Alternatives. Components of Information. Individual Models of Decision Making. Organizational Models of Decision Making. UNIT V: Classification of Information Systems. Technical-rational Perspective. Components of an Information System. Let us Sum up. UNIT IV: Information System as a Sub-system. Define the Problem. Types of Information Systems. UNIT VI: Introduction. Case I. UNIT IX: Introduction to Decision Making. Salient Features of Organisations. Systems and Sub-systems. Information System Resources.MBA125H --. What is a System. What is an Organisation. Why Organisations are so Different: Unique Features. Outputs and Inputs. System Feedback. Evaluate the Alternatives. The Network Revolution and the Internet. Some Basic Concepts and Strategies in the Study of Systems. Cognitive Perspective and Post-modern Era. Emergence of the Global Economy.
Managing Strategic Transitions. Processing and Revalidation. Business Level Strategy and the Value Chain Model. Meaning. Production Scheduling Systems. DSS and MIS. Information Partnerships. Web-Based DSS. Examples of DSS Applications. Features of TPS. UNIT XV: Decision Support Systems (DSS) Introduction. Communications-Driven and Group DSS. Network Economics. Function-Specific or General Purpose DSS. Computer Integrated Manufacturing Systems. Site Planning and Selection Systems. UNIT XIV: Information Systems and Strategy . Strategic Human Resource Information Systems. Firm Level Strategy and Information Technology. Competitive Tracking Systems. Long-range Forecasting Systems. Succession Planning Systems. Nature of Tactical and Strategic Information Systems. Tactical Accounting and Financial Information Systems. Customer Relationship Management. Industry Level Strategy and Information Systems: Competitive Forces and Network Economics. Knowledge-Driven DSS.UNIT X: Introduction. Sales Forecasting Systems. Sales Management Systems. Let us Sum up. Strategic Production Information Systems. Workforce Planning Systems. Information System Products and Services. Systems to Focus on Market Niche. Process Positioning Systems. Individual Needs and Cross Selling. UNIT XIII: Introduction. Supply Chain Management and Efficient Customer Response Systems. Multiple Contact Points. Decision Support Systems (DSS). Characteristics of Transaction Processing Systems. Strategic Accounting and Financial Information Systems. Compensation and Benefits Systems. Managing the Process. Let us Sum up. Logistics. Announcements. Capacity Planning Systems. International Era. Manufacturing Resource Planning Systems. Types of Transactions. Subscriptions. Information Systems and Business Strategy. Limitations of Data Warehouse. Just-In-Time Systems. Distribution Channel Systems. Tracking Changes. Approval Routing and Work Flow. Framework of Decisions Support Systems. Capital Budgeting Systems. The Strategy Development Process. Applications and Concepts. Plant Design System. Integration in Business. Marketing Research Systems. Let us Sum up. Inter-Organizational or Intra-Organizational DSS. Feedback. Need for an Expanded Framework. The Competitive Forces Model. Financial Systems. Recruiting Systems. Components of DSS. Building a Data Warehouse. Data-Driven DSS. Document Libraries. Leveraging Technology in the Value Chain. Tactical Production Information Systems. Materials Requirements Planning Systems. Transaction Processing Systems. The Internet: Integration of Different Systems. Marketing Information Systems. Model-Driven DSS.Introduction. DocumentDriven DSS. Let us Sum up. Product Design and Development Systems. Job Analysis and Design Systems. Human Resource Systems. Advertising and Promotion Systems. Types of DSS. Using Systems for Competitive Advantage: Management Issues. Product Planning and Development Systems. Web Discussion and Surveys. Technology Planning and Assessment Systems. . UNIT XI: Introduction. Cash Management Systems. UNIT XII: Strategic Marketing Information Systems. Process in Outline. Let us Sum up. Integrating with Legacy Systems. Overview of a DSS. Investment Management Systems. Customer Decision Support on the Internet. Workgroup Integration. Information Systems Supporting Labour Negotiations. An Expanded Framework. Process of Transaction Processing System. Tactical Human Resource Information Systems. What Managers can do. Pricing Systems. Integration. Financial Condition Analysis Systems. Role of Enterprise Resource Planning (ERP).
Let us Sum up. O'Brien and George M. Introduction. Key Infrastructure Decisions. Globalisation Challenge. Steps to Building and Managing ES and IN. Strategic Business Challenge. Five Levels of IT-induced Reconfiguration. Creating a Control Environment. Application Controls. Threats to Computerized Information Systems. The Reality.Introduction. Computers and Computer Processing. Developing a Control Structure: Costs and Benefits. Problems with Expert Systems. Information Architecture Challenge. Information Technology on the Emergence of Networks. Ensuring System Quality. UNIT XIX: Managing Infrastructure and Enterprise Systems -Introduction. Extranets Pack Tough New Challenges for MIS. The Network Structure. Role of Auditing in the Control Process. Interactive Multimedia. System Quality Problems: Software and Data. Mainframes. Software Quality Assurance. Client/Server Computing. Technology Drivers: The New Networked Environment. System Vulnerability and Abuse. The Vision. The Reality. Genetic Algorithms. Marakas ************************ . Responsibility and Control Challenge. Information Technology Trends. Fuzzy Logic. Business Drivers: The Changing Business Environment. The Vision. Basic Concepts of Enterprise Computing. General Controls. Dealing with Mergers and Acquisitions. Computer Networks and Client/Server Computing. Why do ERP Projects Fail so often. How do Companies Organize their ERP Projects. Capturing Knowledge: Expert Systems. What does ERP Really Cost. Building an Expert System. Enterprise Systems. Challenges in Management of Information Systems . Social Interfaces. Enterprise Resource Planning. Let us Sum upSystems Investment Challenge. Managing IT Infrastructure and Architecture: Enterprise Computing. Neural Networks. Workstation Computers Personal Computers. Mini Computers. An Ideal Model of Enterprise Computing. IT and Organisational Design. Learning to Use Information Systems. Four R’s of Business Transformation. Responsibility and Control Challenge. Artificial Intelligence Family. Role of IOS within the Network Structure.UNIT XVI: Artificial Intelligence Introduction. Let us Sum up. Let us Sum up Enterprise Resource Planning (ERP). Intelligent Agents. Managing the New IT Infrastructure. What is ERP. Let us Sum up. Elements of the New IT Infrastructure. Will ERP Fit the Ways I do Business. UNIT XVIII: Role of Information Technologies on the Emergence of New Organisational Forms. Concerns for System Builders and Users. Let us Sum up. IT-enabled Organisational Transformation. Industrial Networks and Trans-enterprise Systems. 2. Information Systems Investment Challenge. Reference Books : 1. Industrial Networks and Extended Enterprise Systems. How Expert Systems Work. UNIT XVII: Introduction. Changes in the Business Environment and their Effect on Organisational Design. Security and the Internet. What will ERP Fix in my Business. Difference between Neural Networks and Expert Systems. How can ERP Improve a Company's Business Performance. How long will an ERP Project Take. Other Intelligent Techniques. Organizational Intelligence: Case-based Reasoning. Why Business is Interested in Artificial Intelligence. Hybrid AI Systems. Super Computers. Management Information Systems (XIth Edition) by Ken Laudon and Jane Laudon Management Information Systems by James A.Security and Control -Introduction. Let us Sum up. Connecting Infrastructure to Strategy: Governance. Extranets Pack Tough New Challenges for MIS. Artificial Intelligence. UNIT XX: Information Systems . Smart Cards and Microminiaturization.
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