Project Report on

A Study Marketing Strategy of Airtel Ltd.

Submitted for the partial fulfillment of the Award of Degree of Bachelor of Business Administration From Ch. Charan Singh university, meerut (Session 2010-2013)

Submitted To: Dr. Mayank Jain (HOD, BBA Department)

Submitted By:
Deepesh Singh

Roll. No. 8654564777 BBAVIth Sem.

IIMT ENGINEERING COLLEGE, MEERUT

DECLARATION
I Mohit Sharma, hereby declare that the research work presented in this project report entitled Study of Marketing Strategy of Idea Cellular . For the fulfillment of the award of Bachelor in Business Administration from Choudhary Charan Singh University , Meerut is based on my work during the summer training in the Idea . The project embodies the result of original work and studies carried out by me and the contents of the project do not form the basis for the award of any other degree to me or to anybody else.

DATE : PLACE:

(Mohit Sharma)

ACKNOWLEDGEMENT
With great pleasure I express my heartiest thanks to Mr. Sanjeev Sharma Sales Manager, for giving me an opportunity to work under their guidance in their esteem organization and providing me necessary resources for my project . It makes and feels me proud to be a part of Idea

I would like to express my extreme gratitude to

Ms. Mohini Gupta ( HOD BBA

Department ) for his inspiring and supporting guidance during the course of this project . No words of appreciation are good enough for the constant encouragement , which I have received from him. I would also thank my institution and my faculty members without whom this project would have been a distant reality.

At last I would like to extend my sincere thanks to all the respondents to whom I visited for giving their support and valuable information , which helps me in completing my project work.

Table of contents

Introduction Company Profile Objectives Literature Review Research Methodology Data Analysis Findings Bibliography

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