MBA DEGREE MODEL EXAMINATION-July 2013 (FOURTH SEMESTER)

Rural Marketing Time: Three Hours Section-A Answer all questions (Each question carries 12 marks) 1. (a) Define Rural Markets. What is Rural Marketing Mix? Also explain the Features of Rural India. OR (b) Explain the concept Rural Marketing Environment in detail. 2. (a)Explain Rural Consumer Behaviour, Buying Influences and the Purchasing Process. OR (b)Design a Rural Marketing Campaign for a company of your choice. 3. (a) Explain Rural Market Segmentation, Targeting and Positioning OR (b) Explain the various product strategies that can be implemented in Rural India. 4. (a) Explain the various Pricing strategies adopted by marketers in rural India. OR (b)Explain the Distribution and Logistics strategies that can be implemented Rural India 5. (a) What is Rural Communication? Explain its Components and strategies OR (b) Explain in detail The Rural Services Marketing. Maximum: 60 Marks