TYPES OF LEADS

LECTURE TO CAMPUS JOURNALISM

STRAIGHT LEAD
THE INVERTED PYRAMID STYLE WITH THE MOST IMPORTANT FACTS.

STRAIGHT LEAD BABY FOOD MAKERS SUED OVER TRACE LEVEL OF LEAD IN THEIR PRODUCTS.

STRAIGHT LEAD
TRAIN STATION STAMPEDE IN INDIA KILLS 36 DURING KUMBH MELA RELIGIOUS FESTIVAL.

STRAIGHT LEAD
SHOOT-TO-KILL ORDER LEGITIMATE; MAYOR DUTERTE.

STRAIGHT LEAD
PALACE WONT STOP APPEALIMG FOR PINOYS ON DEATH ROW.

STRAIGHT LEAD
CAVITE BANK, GAS STATION ROBBED.

STRAIGHT LEAD
CHINESE VESSELS PULL OUT AYUNGIN SHOAL.

STRAIGHT LEAD
POPE BENEDICT TO RESIGN.

STRAIGHT LEAD
CAMPAIGN 2013; SLUGFEST ON FOR 12 SENATE SLOTS.

STRAIGHT LEAD
COMELEC MOVES TO SECURES SK, BARANGAY POLLS.

LITERARY ALLUSION LEAD

PARALLELING THE CONSTRUCTION OF A NURSERY RHYME OR PART OF THE WELL LITERARY CREATION CAN ADD TO VARIETY.

MARY HAD A LITTLE CAMERA,AND EVERYWHERE THAT MARRY WENT THE CAMERA WAS SURE TO GO.

LITERARY ALLUSION LEAD

QUOTATION LEAD
QUOTES FREQUENTLY ARE THE ESSENTIAL DOCUMENTATION FOR A LEAD AND SHOULD BE USED IMMEDIATELY AFTER A PARAPHRASE THAT SUMMARIZES THEM.

QUOTATION LEAD
HERE GOES A REPORT ON THE INCREASE IN JUVENILE CRIME:
ID LIKE TO JAIL PARENTS THEMSELVES WHO ARE SO LAX THEIR KIDS ARE BOOSTING THE CRIME RATE!

THIS STATEMENT CAME FROM JUVENILE COURT JUDGE WARREN JONES, IN RELEASING A REPORT ON THE RAPID RISE IN JUVENILE CRIME RATE IN THE CITY.

DESCRIPTIVE LEAD
DESCRIBES HOW AN EVENT HAPPENED RATHER THAN SIMPLY TELLING WHAT THE EVENT IS ABOUT.

DESCRIPTIVE LEAD
BRIGHTON,ENGLAND(UPI) MRS. PAMELA BRANSDEN SLOWLY COUNTED FIVE, SNAPPED INTO A HYPNOTIC TRANCE, AND GAVE BIRTH TO AN EIGHT-POUND BABY. IT WAS AS EASY AS THAT.

YOU OR DIRECT ADDRESS LEAD

INTENDED TO MAKE A PERSONAL APPEAL TO THE READER INVOLVED IN A COMPLICATED SITUATION/ APPROACHES THE SECOND PERSON TO REACH OUT INVOLVE THE READER AND CAPTURE ATTENTION.

YOU OR DIRECT ADDRESS LEAD

WASHINGTON- IF YOU ARE ONE OF 30 MILLION AMERICANS WORKING FOR A COMPANY WITH A PRIVATE PENSION PLAN, CONGRESS HAS GIVEN YOU A NEW BILL OF RIGHTS.

YOU OR DIRECT ADDRESS LEAD

SKIFANS HERES YOUR OPPORTUNITY! THE RECENT STORM DEPOSITED FIVE INCHES OF POWDER SNOW ON PLEASURE MOUNTAIN AND THE PUBLIC SKI LIFT IS BEING OPERATED.

CONTRAST LEAD
IT EMPHASIZES THE TURN AROUND OR THE DIFFERENCE BEWEEN THE PAST AND THE PRESENT STATUS OF A PERSON OR A PLACE.

CONTRAST LEAD
(OF TREES AND FOREST) COMMUNITY DEVELOPER RATHER THAN RELOCATOR.

BLIND IDENTIFICATION LEAD

THE PERSON CONCERNED IS NOT WELL KNOWN IN THE COMMUNITY. HIS/HER NAME IS LESS IMPORTANT OTHER SALIENT FACTS OF THAT IDENTIFY THAT PERSON.

BLIND IDENTIFICATION LEAD

A POLICE INSPECTORS SON WAS ATTACKED WITH A KNIFE BY SOME MISCREANTS ON MOUNT ROAD THIS EVENING.

BLIND IDENTIFICATION LEAD

A POLICE INSPECTORS SON WAS ATTACKED WITH A KNIFE BY SOME MISCREANTS ON MOUNT ROAD THIS EVENING.

BLIND IDENTIFICATION LEAD

PNP OFFICERS, ACCUSED OF SEXUAL HARASSMENT.

GAG OR FUNNY LEAD

A JOURNALIST WHO WRITE A FUNNY STORY TO PUT UP THE FACE IN A NEWSROOM. IT REQUIRES THE SKILLED AND PRACTICE.

GAG OR FUNNY LEAD

WHEN A WOMAN BROKE HER LEG TRYING TO CLIMB OUT OF A LOCKED LONDON TOILET: WHATS A LADYDO WHEN TRAPPED IN A LOO?

QUESTION LEAD
IF THE QUESTION IS PROVOCATIVE, IT MAY BE USD AS A LEAD. BASIS OF PEOPLE IS TO READ NEWSPAPERS TO GET ANSWERS AND NOT TO BE ASKED QUESTIONS.

QUESTION LEAD
WHOS THE FIRST IMPORT TO GO IN PBA?

QUESTION LEAD
MANNYS NEXT FIGHT; WHO, WHERE AND WHEN?

QUESTION LEAD
SHOULD WE EQUIP OUR HOME WITH CCTV OR NOT?

SUMMARY LEAD
IT GIVES THE SUMMARY OF THE WHOLE STORY BY GIVING (HE FIRST FOUR WS (WHO,WHAT,WHERE,AND WHEN)

SUMMARY LEAD
TWO HAMILTON COUNTY COMMISIONERS PLAN TO FORCE THE COUNTYS TOP ADMINISTRATOR OUT OFFICE TODAY.

ANNOUNCEMENT LEAD TELLS THE READER WHAT YOU ARE GOING TO SHARE.

ANNOUNCEMENT LEAD
SUPREME COURT STRIPS CAPARAS, 3 OTHERS OF NATIONAL ARTIST HONORS.

ANNOUNCEMENT LEAD
PHS MOST MODERN CITY SOON TO RISE IN CLARK

ANNOUNCEMENT LEAD
PNP OPEN TO ALL QUALIFIED APPLICANTS