GROUP COMMUNICATION

PURPOSE OF GROUP COMMUNICATION

To share and exchange information and ideas To collect information or feedback on any project/policy/scheme To arrive at a decision on important matters

To solve a problem which is of concern to the organization as a whole To discuss the issues related to a particular topic in relation to the group itself or for the benefit of a larger audience To elaborate upon any work undertaken or research done in order to elicit feedback

GROUP DISCUSSION
Group discussions are widely used in many organizations for decision making and problem solving.

TWO CATEGORIES OF GROUP DISCUSSION

Organizational Group Discussions

Group Discussions as a part of a Selection Process

ORGANIZATIONAL GROUP DISCUSSIONS

Brainstorming Nominal Group Technique

Delphi Technique

GROUP DISCUSSION AS A PART OF SELECTION PROCESS

Group discussion have become an integral part of most selection processes today.

Characteristics of Group Discussion

Evaluation Components
Knowledge

Communication skills
Active Listening Clarity of Thought and Expression Apt Language Appropriateness of Body Language

Group Behaviour Leadership Skills

APPROACH TO TOPICS AND CASE STUDIES

Group Discussions Based on a Topic
Group Discussions Based on a Case Study

MEETINGS
INFORMAL PURPOSES
To communicate important or sensitive information To explore new ideas and concepts To provide feedback To present a report To gain support for an idea, or project

DECISION-MAKING PURPOSES
To reach a decision To solve a problem To reconcile a conflict To negotiate an agreement To win acceptance for a new idea, plan or system