Rustomjee Business School

I Too Had a Dream

Presented to

-Dr. Verghese Kurien

BDO Consultants
By

Debolina Chanda Samidha Kashettiwar

MMS 2013

Rustomjee Business School

Debolina/ Samidha

I Too Had a Dream- Dr. Verghese Kurien

Gender Revolution in Disguise

Rustomjee Business School

Participation of Women in the development of Milk Co-operatives

18% of co-operative members are women 2500 all-women co-operatives Training session to equip women to work as
Milk tester Para vets Peer Educators Administratives Management jobs

Contribution towards development of Nation, Society and Family

Debolina/ Samidha

I Too Had a Dream- Dr. Verghese Kurien

Shri Mahila Griha Udyog Lijjat Papad

Indian women's co-operative Educational and hobby centre for the rural women Chhaganbapa Smruti Scholarships

Rustomjee Business School

Orientation courses in typing, cooking, sewing, knitting and toy making Asha Dhan, an institution to care for destitute women

Debolina/ Samidha

I Too Had a Dream- Dr. Verghese Kurien

Social Issues
Female infanticide- abortion of female fetuses Dowry Child prostitution Child marriage

Rustomjee Business School

Debolina/ Samidha

I Too Had a Dream- Dr. Verghese Kurien

A Billion Litre Idea

Shortage High Prices - Adulteration
Idea of starting Anandpattern Co-operatives throughout the country Maximize milk production and profits through scientific techniques Freedom to Milk producers from the Tyranny of Middle persons

Rustomjee Business School

Operation Flood(1970)
from a commodity into a brand from insufficient production to self sufficient production from rationing to plentiful availability from loose, unhygienic milk to milk that is pure and sure from subjugation to a symbol of farmers economic independence to being the consumers greatest insurance policy for good health

Ensured actvities that centred research into feed, animal health and animal nutrition
Milk production from fodder and feed which man could not eat
I Too Had a Dream- Dr. Verghese Kurien 5

Debolina/ Samidha

Indian Premier League

Twenty-Twenty overs created a buzz Created an opporunity for no. of industries
Advertising Sports Television channels FMCG

Rustomjee Business School

Encouraged Global relations Unity in Diversity within the country

Debolina/ Samidha

I Too Had a Dream- Dr. Verghese Kurien

Working of PSUs
Resist to change Fails in implementing advanced technology
IRCTC website MTDC resorts Government hospitals Government schools

Rustomjee Business School

Lack of healthy work environment

Debolina/ Samidha

I Too Had a Dream- Dr. Verghese Kurien

Eureka Strikes Dr. Kurien

Rustomjee Business School

India required Rs. 650 crores to implement Operation Flood

Crisis in europe Surplus production of butter and milk powder

Successful implementation of Operation Flood State Milk Cooperatives emerged in the country

Raise funds to implement Operation Flood Build market for quality milk products

Receive donated commodities

Debolina/ Samidha

I Too Had a Dream- Dr. Verghese Kurien

Mahindra Satyam Ltd.

Breakdown of Satyam due to the well-known scam
Fall in the share prices Stakeholders lost faith Goodwill affected

Rustomjee Business School

Rs. 40

Mahindra came out as a Savior

Rise in the share prices Brand building- Mahindra settled $ 125 millions to U.S. Shareholders Mahindra entered I.T. Sector

Satyam became Mahindra Satyam Ltd

Growth rate 5.8%

Debolina/ Samidha

I Too Had a Dream- Dr. Verghese Kurien

Import Substitution

Rustomjee Business School

Bombay Milk Scheme Imported Cow milk powder from New-Zealand

Converted into liquid milk Met countrys demand

Adequate Supply of Buffalo Liquid Milk in the Country

In 1953, Visited New-Zealand to study about New-Zealand Dairy Challenge to convert buffalo milk into milk powder

Research & Development

Manufactured equipments to convert buffalo milk into milk powder Supplied milk powder throughout the country

Stoppage on Imports
Reduction in Foreign Cash Outflow Saved import tax and other duties
Debolina/ Samidha I Too Had a Dream- Dr. Verghese Kurien 10

Rubber for Tyres

Rustomjee Business School

Indian Tyre manufacturers reduced importing natural rubber from Malaysia, Thailand Surplus available in Domestic Markets Reasonable prices Same quality Saving of Forex

Debolina/ Samidha

I Too Had a Dream- Dr. Verghese Kurien

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Petrol- Inelastic Demand

Rustomjee Business School

Deregulation of Petrol Scarcity of petrol Huge Demand Leads to Hike in the Prices Increasing Inflation Rate 80% of petrol is imported 38%

Debolina/ Samidha

I Too Had a Dream- Dr. Verghese Kurien

12

ATM (Any Time Milk)

Vending Machines installed
Bulk milk distribution Boon to modern day nuclear families Dispense milk sachets of various sizes Operated by coins or tokens

Rustomjee Business School

Debolina/ Samidha

I Too Had a Dream- Dr. Verghese Kurien

13

Reliance Communications

Rustomjee Business School

Laid 60,000 km long Pan-India Fibre optic cable Subscriber base of 71 million One of the leading mobile service brands in India Operates in more than 20,000 towns and 4,50,000 villages in India

Debolina/ Samidha

I Too Had a Dream- Dr. Verghese Kurien

14

Fall-out of PDS

Rustomjee Business School

Inferior food grains in the ration shops Replace good supplies received from the F.C.I (Food Corporation of India) with inferior stock Bogus cards Malpractice Nutritious food inaccessible and unaffordable to many poor

Debolina/ Samidha

I Too Had a Dream- Dr. Verghese Kurien

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