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  • Online Marketing: Mandrita Roy 215111058

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    Mohammed Nawaz
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    The document discusses several topics related to online marketing. It outlines important online marketing models like e-commerce, affiliate marketing, and niche marketing. It compares the strengths and weaknesses of online marketing versus offline marketing, noting that online marketing allows for inexpensive, time-saving global campaigns but relies on technology. The document also lists reasons for the growth of online marketing in recent years, such as economic recession, shifts to internet marketing, and growth of mobile and video advertising.

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    Me Onlinemrktin 111211231828 Phpapp01

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    The document discusses several topics related to online marketing. It outlines important online marketing models like e-commerce, affiliate marketing, and niche marketing. It compares the strengths and weaknesses of online marketing versus offline marketing, noting that online marketing allows for inexpensive, time-saving global campaigns but relies on technology. The document also lists reasons for the growth of online marketing in recent years, such as economic recession, shifts to internet marketing, and growth of mobile and video advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views5 pages

    Online Marketing: Mandrita Roy 215111058

    Uploaded by

    Mohammed Nawaz
    The document discusses several topics related to online marketing. It outlines important online marketing models like e-commerce, affiliate marketing, and niche marketing. It compares the strengths and weaknesses of online marketing versus offline marketing, noting that online marketing allows for inexpensive, time-saving global campaigns but relies on technology. The document also lists reasons for the growth of online marketing in recent years, such as economic recession, shifts to internet marketing, and growth of mobile and video advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    ONLINE MARKETING

    MANDRITA ROY 215111058

    ONLINE MARKETING
    Online marketing is associated with several business models. Some important models are as follows:

    E-commerce Lead Based. Affiliate Marketing Flash Marketing Niche Marketing Local Internet Marketing Geo- Targeting Appeal to specific interests One to One approaches

    Strengths of online marketing over offline marketing.


    ATTRIBUTES Campaign Setup Sales & Purchasing Global Marketing ONLINE MARKETING Inexpensive Time Saving & Easy Easy OFFLINE MARKETING Expensive Time Consuming & Complicated Not Possible

    Conversion Results
    Conversion Tracking Conversion Ratio

    Immediately
    Easy High

    Time Consuming
    Complicated Not sure to be success

    WEAKNESSES OF ONLINE MARKETING


    ATTRIBUTES Technology Effective Personal information Secure sales/Purchase Product Delivery Product Safe Delivery ONLINE MARKETING OFFLINE MARKETING

    Only internet savvy peoples For all persons No security No guarantee Take Time Not Guarantee Secure Secure Immediately Secure

    Growth of online marketing in the recent years.

    Reasons:
    Economic Recession Shift from Traditional to Internet marketing. Changes in Consumer Behavior. Growth of Video advertising. Growth of Mobile advertising.

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