Scribd Logo
Upload

Welcome to Scribd!

  • Assignment No. 01 Managing Products and Brands (MKT 765) (Marks 15)

    Uploaded by

    Irfan Ahmed
    5 views2 pages
    The document provides instructions for an assignment on managing products and brands. It asks students to conduct an identity analysis of Nestle Milk Pak by analyzing its brand elements based on criteria for memorability, meaningfulness, likability, transferability, adaptability, and protectability. Students are instructed to discuss Nestle Milk Pak's major competitors and tactics for brand elements like brand names, URLs, logos/symbols, characters, slogans, and packaging. The second question asks students to choose two products and discuss whether the companies are truly delivering the value they promote.

    Original Description:

    This is a assignment for marketing students.

    Original Title

    3_assignment_no_1_mkt_765.docx

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides instructions for an assignment on managing products and brands. It asks students to conduct an identity analysis of Nestle Milk Pak by analyzing its brand elements based on criteria for memorability, meaningfulness, likability, transferability, adaptability, and protectability. Students are instructed to discuss Nestle Milk Pak's major competitors and tactics for brand elements like brand names, URLs, logos/symbols, characters, slogans, and packaging. The second question asks students to choose two products and discuss whether the companies are truly delivering the value they promote.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views2 pages

    Assignment No. 01 Managing Products and Brands (MKT 765) (Marks 15)

    Uploaded by

    Irfan Ahmed
    The document provides instructions for an assignment on managing products and brands. It asks students to conduct an identity analysis of Nestle Milk Pak by analyzing its brand elements based on criteria for memorability, meaningfulness, likability, transferability, adaptability, and protectability. Students are instructed to discuss Nestle Milk Pak's major competitors and tactics for brand elements like brand names, URLs, logos/symbols, characters, slogans, and packaging. The second question asks students to choose two products and discuss whether the companies are truly delivering the value they promote.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Assignment No.

    01 Managing Products and Brands (MKT 765) (Marks 15)

    Q NO.1 Conduct an identity analysis in terms of brand elements analysis for Nestle Milk Pak.

    Hint: Please read thoroughly lecture 2 and conduct the above analysis by focusing on Criteria of choosing brand elements and its tactics. Following points should be covered: 1) Brief introduction of Nestle Milk Pack 2) Major Competitors 3) Criteria for choosing brand elements Memorability Meaningfulness Likability Transferability Adaptability Protectability 4) Tactics for Brand elements Brand names URLs Logos and symbols Characters Slogans Packaging (2.5 marks) (2.5 marks) (5 marks)

    (5 marks )

    ANS

    Q NO.2

    (5 marks )

    Are the companies really selling and delivering the value they are promoting? Give an answer by highlighting any two products of your choice. ANS:

    GOOD LUCK

    You might also like