Industry Overview

The Indian Ad market worth 2000 crores Established players like O&M, JWT, Mudra, Leo Burnett, Rediffusion, Mccann Ericsonn etc.

Functions include: client servicing, media planning, media

buying, creative conceptualisation, market research, branding, public relation services

Lowe Lintas
Founded in 1939 as a part of Hindustan Unilever Operates in 81 countries, has 160 offices Chairman and Chief Creative Officer R. Balki

CEO Joseph George

Today wholly owned subsidiary of Interpublic group , one of the star offices in the Lowe worldwide network

Competition

Segmentation

Segmentation Sector
Automobile Education Electronic Jewellery Garment Telecom Real estate Banking Insurance FMCG Revenue

Size
No. of Brands

Client List

Critical Success Factors

Tata Tea - Jaago Re Idea What an Idea Sirjee!! Baja Auto Hamara Bajaj Surf Excel Daag Achhe Hain ICICI prudential Jeetey Raho Lifebuoy - Koi Darr Nahi

Organization Structure

Ad Process

Stages in Client-Agency Relationship

Pre-Relationship Development Maintenance Termination

Systems
Annual Scope-of-Work

Advertising Work Order

Print Production Specifications Sheet Production Estimate Talent (Model) Approval Production Schedule Production Status Report CTOC Submission Sheet

Status Report

Pitch Flow
Phase 1: Identify agency candidates/select criteria

Phase 2: Strategic assessment of the client

Strategic branding process Phase 3: Presentation to company panel Short listing Phase 4: Creative presentations

Review
Phase 5: Quantitative review by panel Awarding of business