presents

Shanti Neer
The life of India

Group A2

Ganga
Bhagirathi-main stream originates at Gomukh Then it flows across Gangetic plain to Haridwar Then it passes through Kanpur and meets with Yamuna at Allahabad At Allahabad after joining with several other rivers it proceeds to Malda in West Bengal It then branches out to form Hooghly and Padma rivers

Why packaged Ganga Water

Used widely in Hindu religious ceremonies Unavailability of packaged Ganga water Water though available is polluted Large population of Indians above Deccan plateau uses it

Product Classification
Bottled Ganga water can be:Convenience product-in villages & semi urban areas Emergency products in metro cities & urban areas It is also a non durable product and augmented product

Product Introduction
Target market-Hindus leaving in India & outside Market analysis-the water of Ganga is considered holy in Hindu mythology and is in great demand in northern and central India Customer profile-middle income group to high income group

Product Strategy
Rural areas: Transport-road and railways Religious lifestyle thus more product coverage through awareness Mass marketing Consumer behavior-repeat purchase Media reach-radio, TV, newspaper Urban areas: Transport-shipment, road and railways Lifestyle trendy therefore more promotion to increase product coverage Niche marketing Consumer behavioremergency purchase Media reach-TV , internet, kiosks, hoardings

Product Strategy
Long term profits: Growth in sales or market share Market development
1. New segments 2. Convert users

Market penetration
1. Existing customers 2. Competitors customers

Pricing
Our product caters to different income groups in different locations- cities and villages In villages stability pricing should be followed In cities first we should go for value pricing. After the product becomes popular we can go for periodic discounting during Pujas etc.

Positioning
Market research reveals there are few companies which are selling bottled Ganga water. But those products are limited to a meager section of population. Moreover these products are not filtered But our product is filtered ganga water packed and bottled which can give one the feel of piousness moreover we attempt to introduce our product at national level through thorough promotion & differential pricing

Competitor analysis & solutions

Several Hindu post offices around Ghaziabad are selling bottled ganga water But these products are not hygienic enough to use and are polluted Our product is well filtered packaged and distributed and are safe for usage

Comparison of product already available and our product

Thank you