NEWS RELEASE

FOR IMMEDIATE RELEASE March 30th, 2012 Contact: Naomi Scher (646) 831-8096 pr@maph.or

Mahwah Moms Crusade Against Chemicals With eauti!ul otanicals

"Mahwah# N$% ! Mother" # ain"t $e"tici%e" & 'er(ici%e" (M#$') i" a nationa), nonpro*it or ani+ation that aim" to era%icate the ,"e o* to-ic chemica)" in the practice o* %ome"tic (otanica) %.cor. /he *ir"t committee 0a" *orme% in Sonoma, Ca)i*ornia in 2010. #" o* March 2012, o,r or ani+ation con"i"t" o* 61 chapter" in 31 "tate" acro"" North #merica. 2e anticipate ro0th thi" "prin . 3,r mi""ion i" to pre4ent the )i*e-threatenin e**ect" o* pe"tici%e & her(ici%e e-po",re, 0ith an empha"i" on i"",e" pertainin to *ami)ie". 3,r con"tit,enc5 i" main)5 compri"e% o* parent" 0ho are rai"in chi)%ren in ",(,r(an an% r,ra) comm,nitie". /he )a0n-o** i" a pop,)ar e4ent that man5 re iona) ",(- ro,p" 0ithin o,r or ani+ation ha4e imp)emente% in their comm,nitie". 6t i" a competition amon homeo0ner" to achie4e ,)timate *ine""e in hortic,)t,ra) ornamentation 0hi)e a("tainin *rom the ,"e o* to-ic )a0n chemica)". /he"e competition" are 7,% e% (5 non-(ia"e%

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pane)". 8a0n-o**" ha4e pro4en to (e hi h)5 e**ecti4e metho%" o* increa"in pe"tici%e an% her(ici%e a0arene"" an% en a in comm,nitie" in o,r mi""ion. Mr". #(i ai) C)ear5, pre"i%ent o* the Mah0ah M#$' in Mah0ah, Ne0 9er"e5 (e)ie4e" that anti-her(ici%e a0arene"" i" more than 7,"t )earnin to )i4e 0ith 0ee%". :2hat ma;e" Mah0ah M#$' ,ni<,e i" o,r commitment to (ea,t5, creati4it5, an% %etai) that "et" the art o* ar%enin apart *rom mere)5 maintainin a ti%5 )a0n.= >rom #pri) 30th to Ma5 31"t, Mah0ah M#$' 0i)) ho)% it" *ir"t ann,a) )a0n-o** in Mah0ah, Ne0 9er"e5. /he Mah0ah M#$' i" ,ni<,e in that man5 o* it" mem(er" are e-pert ar%ener" 0ho pre4io,")5 ,"e% "5nthetic pe"tici%e an% her(ici%e an% ha4e re*orme% to ,"in entire)5 en4ironmenta))5 "o,n% techni<,e" an% pro%,ct". 3,r mem(er" maintain "pra0)in , art*,))5 %e"i ne% )a0n". :2e are con"tant)5 re"earchin an% acti4e)5 te"tin ne0 reen ar%enin techni<,e" an% a))-nat,ra) pro%,ct". >or ,", hea)thier )i4in thro, h con"cio," ar%enin i" more than a ca,"e, it?" a pa""ion.= 2e anticipate that thi" conte"t 0i)) pro%,ce "ome "t,nnin re",)t". /he mem(er" o* Mah0ah M#$' a"pire to moti4ate homeo0ner" 0or)%0i%e to a%opt "a*er ar%enin ha(it".

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