About Gitanjali

The Gitanjali Group, established in the year 1966, is one of the largest Indian companies spanning the spectrum from rough diamond procurement (direct from the Diamond Trading Company to diamond cutting and polishing, je!ellery manufacture, bullion and retail" #resently, the Group mar$ets its je!ellery to the %iddle &ast, &uropean 'nion, (apan ) 'nited *tates of +merica"

History
Gitanjali Group !as established in 1966 and is one of the earliest diamond houses in India" ,a-ing recei-ed o-er ./ 0ational and Council a!ards from the %inistry of Commerce, India for outstanding e1ports, it is today one of the leading diamond and je!ellery e1port companies in India" Gitanjali, a 29// million multinational group, is a #ublic 3isted Company" Gitanjali4s uni5ue business model encompasses a !ide range of acti-ities li$e rough diamond sourcing, diamond manufacturing and distribution, je!ellery manufacturing, je!ellery branding and je!ellery, lifestyle and !atch retailing at the domestic and international le-el" The Group has its business spread across the globe including countries li$e '*+, '6, %iddle &ast, Thailand, 7elgium, China, (apan, Italy and *outh &ast +sia"

Gitanjali's firsts include:

>> Introducing the concept of affordable branded diamond studded je!ellery in India >> 8ffering je!ellery in *uperstores, Department *tores and other such retail outlets at %9# >> 8ffering the same 5uality, designs and prices throughout India !ith a certification of authenticity for the same from reno!ned diamond carat >> + mail;order catalogue for branded diamond je!ellery" >> Gitanjali 3u1ury 3ifestyle <esti-al = a uni5ue celebration for International 3u1ury and 3ifestyle products" grading laboratory >> #roducing the smallest heart shaped diamond (/"/:

Vision and Mission

Vision >> To become the !orld4s leading company in diamond manufacturing and retailing of branded je!ellery, lifestyle products and accessories" >> To ha-e a strong, globally di-ersified infrastructure for manufacturing je!ellery" >> To integrate its acti-ities by efficiently lin$ing its diamonds from rough to retail" >> To create incremental demand for diamonds through mar$eting and promotion strategies" and mar$eting diamond and diamond

>> Create enterprise and brand -alue to increase the net !orth of the group >> To protect !or$er4s interest" >> To remain loyal customer to Diamond Trading Company" Mission The -ery basis of our e1istence, our mission is to successfully de-elop, produce and sell high 5uality je!ellery, lifestyle products and accessories !orld!ide and help our customers in getting the ma1imum -alue for money in process"

Values
Integrity, *olidarity, Credibility and #erfection Gitanjali4s success story is the result of -arious success stories culminating in creating a co-eted, global organi>ation" It is a result of a farsighted strategy, painsta$ingly crafted o-er last ?/ years" +t e-ery step, Gitanjali translates its -ision into a -ibrant, shining reality -isible to all" @ith careful positioning, immense in-estments, dedicated effort, uni5ue creations, 5uality assurance and timely deli-ery has sited us at the crest of a !a-e that is mo-ing up!ards !ith great momentum"

About D'damas

D'Ddamas, a joint venture between Gitanjali Gems and Dubai based Damas Group, is a popular jewellery brand in the country under Gitanjali Group. A diamond jewellery brand is a combination of international quality with Indian values. Ddamas ives todays woman every reason to !"elebrate Always with select from the wide choice of e#tensive jewellery pieces. $ith our presence in %&' town and cities Ddamas has made its presence visible in the mar(et. D'damas offers every customer a choice of jewellery to reflect her personality, tastes and to suit every occasion. Ddamas offers gold and diamond studded jewellery that matches the varied lifestyle, occasion and price points that cater to diverse customers. Each collection in D'damas offers modern, conventional and contemporary designs that is conceptualized and created by an in-house team of designers whose wor( has been reco ni)ed at various award D'damas is committed to the hi hest levels of customer satisfaction, and every piece of jewellery comes with a special certificate of authenticity assurin of both the diamond and old content of the piece. D'damas jewellery is accompanied with an IGI certificate * +allmar(in , a world renowned, further certifies the diamonds, which is headquartered in Antwerp.

ub-!rands
Ddamas offers Ddamas "amhe that offers jewellery for the special moments in your life. ,his collection offers styles and desi ns in diamond and old that will suit your special moments and ma(e them even more special. "onceived to portray your intense emotions and feelin s, the desi ns are slee( and ele ant that da))les and deli hts everyones eyes. Ddamas #litterati epitomizes the world of -ollywood in its desi ns. Glitterati reflect the personality of our stars and their styles are amal amated in the desi ns. ,raditional Indian desi ns with international feel in shapes of studs, simple strai ht lines and ele antly crafted eometrical shapes ma(es Glitterati a sou ht for collection. $hen you own a Damas olitaire your stature in the society is difficult to et to. .par(le in the crowd by ownin a superior cut diamond that adds radiance to your personality. .o its ri htly said as the power of one in a billion/

$eddin 0 a very special day in every irls life is yet another day of celebration of Ddamas as it offers to the customers the Ddamas $ivaaha collection. Add a low to your weddin attire by adornin a piece of jewellery from versatile 1ivaaha collection styli)ed in diamonds. .elect your weddin rin , 2an alsutra, weddin bands and sets for your new be innin . Ddamas will ma(e your romance last forever with DE%. 3ind a lar e collection of diamond en a ement and commitment rin s in precisely cut diamonds ri ht from simple yet ele ant, trendy yet contemporary to seal your relationship forever. A new ran e of jewellery line from Ddamas, aumya, is an amal amation of reli ion and spirituality that form the core values of Indian culture. ,raditional and historic desi ns convey the love, pride, power, serenity, purity of the woman.

Products
Ashtavinayak Collection

D'damas Diamond &endant DD&'()*+

4s. 5,'66.66

D'damas Diamond &endant DD&'()*(

4s. ',7&6.66

D'damas Diamond &endant DD&'(),-

4s. ',&66.66

D'damas Diamond &endant DD&'()*'

4s. %6,666.66

D'damas Diamond &endant DD&'(),.

4s. %6,&&6.66

Mangalsutra D'damas Diamond /anmaniya DD0'')(, 1ith !eads

4s. &6,8&6.66 4s. 76,956.66 ('2 :33

D'damas Diamond /anmaniya DD0'')+3 1ith !eads

4s. &7,766.66 4s. 78,&96.66 ('2 :33

D'damas Diamond /anmaniya DD0'')+( 1ith !eads

4s. &&,766.66 4s. 77,896.66 ('2 :33

D'damas Diamond /anmaniya DD0'')++ 1ith !eads

4s. &;,766.66 4s. 7&,%96.66 ('2 :33

D'damas Diamond /anmaniya DD0'')(. 1ith !eads

4s. &5,6&6.66 4s. 7;,776.66

Best Sellers of the Fortnight

D'damas Diamond 0osepin DD4''+.5 1ith crew

4s. %9,9&6.66 4s. ',566.66 ('2 :33

D'damas Diamond &endant DD&''.).

4s. %9,'&6.66 4s. %6,8;6.66 ('2 :33

D'damas Diamond &endant DD&'+.-.

4s. %&,;66.66 4s. %9,756.66 ('2 :33

D'damas Diamond &endant DD&'(-')

4s. %<,%&6.66 4s. %8,<96.66 ('2 :33

D'damas Diamond &endant DD&'(---

4s. %<,'66.66 4s. %7,896.66

Just Arrived

D'damas Diamond 0osepin DD4'''3)

4s. %8,8&6.66 4s. %6,;56.66 ('2 :33

D'damas Diamond Earring DDE'.((

4s. %<,<66.66 4s. %7,%;6.66 ('2 :33

D'damas Diamond &endant DD&'(-+3

4s. 98,866.66 4s. %5,;76.66 ('2 :33

D'damas Diamond "adies %ing DD%'(3'.

4s. 7%,'66.66 4s. 88,&96.66 ('2 :33

D'damas Diamond 6en's %ing DD%'(3('

4s. 7&,966.66 4s. 8;,%;6.66

Saumya - The Spiritual Collection

D'damas Diamond &endant DD&'()5'

4s. <,&66.66 4s. ;,666.66 ('2 :33

D'damas Diamond &endant DD&'().)

4s. %5,;&6.66 4s. %7,'96.66 ('2 :33

D'damas Diamond 6en's %ing DD%'(-(*

4s. 8%,%66.66 4s. 97,556.66 ('2 :33

D'damas Diamond 6en's %ing DD%'(-'+

4s. 76,'66.66 4s. 89,<96.66 ('2 :33

D'damas Diamond 6en's %ing DD%'(-+'

4s. 77,866.66 4s. 8&,776.66

Diamond endants

D'damas Diamond &endant DD&'+.'5

4s. 7,;&6.66 4s. 8,<96.66 ('2 :33

D'damas Diamond &endant DD&'+.(*

4s. &,&66.66 4s. 7,766.66 ('2 :33

D'damas Diamond &endant DD&'+.'.

4s. ;,6&6.66 4s. 7,576.66 ('2 :33

D'damas Diamond &endant DD&'()5'

4s. <,&66.66 4s. ;,666.66 ('2 :33

D'damas Diamond &endant DD&'().5

4s. <,<&6.66 4s. ;,966.66

The $arat scale is used for measuring the proportion of gold in je!ellery" +ccordingly, A? $arat denotes pure gold" 1B $arat gold is C. D gold and A. D alloy, and so forth"

Karat #$ ## %+ %$ %& '

Percentage PureFineness Gold Mar!ing" %&& ''' '%()* '%* *,(&& *,& ,+(-& ,+$%()* $%* -*(,& -*,

(Euro ean

In India, 1B $arat and AA $arat are the most popular forms of gold je!ellery" The 1B $arat is popular because of its rich colour and durability" Gold alloys can also affect the colour of gold" The follo!ing list includes the most common colours of gold alloys and the metals used for producing themE
Color of Gold
Yellow Gold White Gold Green Gold Rose Gold

Additional Metals Used

Copper, Silver Nickel, Zinc, Copper Silver, Zinc, Copper Copper, Silver

.+AG=> ? @ewellery Accumulation Alan B@AAC

.ystematic Investment Alan to buy .tudded Diamond or 99(t Gold @ewellery Investment in multiple of 4s. %666D? Investment period is for %% months, 9% months * 86 months for redemption after %9, 97 * 8; months respectively Investment has to be made on the same date from succeedin months based on the date of enrolment B3irst monthC 3or further terms * conditions visit the nearest D'damas or .huddhi store D'damas D .huddhi would also invest into your @AA account as follows

78#90 :48&; @ewellery Accumulation Alan

-onus for redemption a ainst Diamond @ewellery B.ha un DIA2:>D bonus is &6E reater than the correspondin G:FD .chemeC E<ample =or Diamond > #old 6onthly ?nstallment cheme - hagun =nder this scheme, you need to invest a fi#ed amount every month with D'damas D .huddhi for %% months. ,he %9th month Installment -onus is iven to you by D'damas D .huddhi. +ence you can buy jewellery for more than what you have invested Diamond &lan -/he ++ @ +.* &lan

#old &lan -/he ++ @ + &lan

$hat are the benefits of .ha un?@ewellery .avin s Alan G

&articipating outlet

!ihar &roperties &vt."td ? 2u)affarpur B 2otijheelC H 6;9% ? 997&897 Delhi Darbar /he 4ewellers ? @amshedpur B.a(chiC H 6;&<?977%'66 hubh 4ewellers ? Ali arh B"entre AointC H 6&<%?976;7%6 D'damas 1orld - Aapital 4ewels ? >ew DelhiBGreen Aar(C H 6%%?7;68&;5% D'damas 1edding > Bccassions ? A , -handari +ubli BIoppi(ar 4oadCH ? 658;?99%;775 D'damas 1edding > Bccassions ? 2umbaiB 2aladC H699?;&<8%9%< 8izawl 1atch 7ouse ? Ai)awl BDawrpuiC H 685'?9899%85 D 98%8'&' D '78;%7%8;6 D'damas 1orld C $api : #?DA; D ;6?;&86877 8izawl 1atch 7ouse ? Ai)awl BDawrpuiC H 685'?9899%85 D 98%8'&' D '78;%7%8;6

huddhi &articipating ButletsD

Delhi D "ajpat 0agar ? .huddhi jewels, "?97, 2ain 2ar(et, Fajpat >a ar, Aart ? II, >ew Delhi, ,el >o. 6%%?7%<65959D7%565959 &itampura D .huddhi @ewels, Ground 3loor?%8, Iapil 1ihar, Aitampura, Delhi %ajouri D .huddhi @ewels, .hop >o. +?%<, 2ain 2ar(et, 4ajouri Garden, >ew Delhi "udhiana D .huddhi @ewels, Ground 3loor, shop >oH %'. Goldsou( Grande, G, 4oad BwestC, 1illa e Juadian, +adbast, District Fudhiana. #urgaon D .huddhi @ewels, G3?99, Ground 3loor, Goldsou( "omple#, '"' -loc(, .ushant Fo(, Ahase %, Gur aon, ,el >o. 6%97? 78;555% 48?&9% D .huddhi @ewels H aipur 2arriott . Ashram 2ar . >ear @awahar "ircle. @aipur.4ajasthan EolFataD .huddhi @ewels H.hop no ? =G?68, :)one Ala)a, -an( 2ore, Dhanbad, @har(and &90E D .huddhi @ewels, .hop >o.5, .G. 2all,98%, 2oledina 4oad, "amp, Aune, ,el >o. 696?9;888&;7 7yderabad D .huddhi @ewels, Ground 3loor, .hop >o G <, "ity "entre 2all, :pp. A.>.4 AFa)a, 4oad >o.%, -anjara +iils, +yderabad. ,el >o. 676?;;<5<5'&.

VA./E 0HA12

Finance K The companyFs operations running across the !hole -alue chain so finance is the -ery much important factor" @or$ing capital re5uirement is much more" The company is ha-ing finance from -arious sources li$e shares, ban$ loan, and credit line" 1nfrastructure

K The

company

is

ha-ing

latest

technological

manufacturing plants" Its branded sho!rooms ) other outlets are ha-ing good infrastructure" It is also ha-ing plants in special economic >one at -arious places Procure3ent K The company procures its ra! materials, machinery ) other ancillary things from recogni>ed sources" The company is ha-ing good creditability !ith supplier" It has to maintain its relations !ith different sight holder for procurement of diamond for je!ellery ma$ing" 4ec5nology K The company is using latest technology in processing means je!ellery manufacturing ) also in designing" The company is ha-ing business in so many countries so that it has to pay attention o-er the designing, manufacturing etc" !ith the high technology to satisfy buyerFs needs "Hu3an resources K +s of *eptember :/, A//., the Company had ?1/ full; time employees, of !hich appro1imately 11C employees !ere employed at its corporate offices in %umbai" In addition, as of *eptember :/, A//., its subsidiaries, joint -entures and associate companies employed in the aggregate more than C?/ employees, including A./ employees in its retail operations"

6E7EA60H ME4H898.8G:
3or any fmc company to have efficient distribution channel needs to have satisfied intermediaries, so that they hold with company products and provide them to end user. ,hus I selected my research objective asH

6E7EA60H 8;<E041VE7
6esearc5 8bjecti=es are as underD

/o identify the 6arFeting trategy of Ddamas 4ewellery. /o ?dentify the area of Guality > Design in which company needs to ?mprove. /o identify the trengthsH1eaFness of 6arFeting of product in middle class area. /o Fnow whether 1holeseller is able to satisfy the retailers need in their specific area or not. /o help the Aompany in designing proper strategies for rural area.

6esearc5 design
&urpose of studyD - Descriptive
,he study focuses on the satisfaction level for different products. As well as on other parameter's such as "ommission, Delivery mechanism, .ales 3orce, "redit Aeriod.etc.which are very crucial in assessin the satisfaction level and for identification of stren th's of marico and flaws where the company need's to be improve. +owever,

study may not focus why this factors effects the individuals satisfaction level re ardin different parameters and e#actly up to what de ree.

Degree of research Guestion crystallizationD - E<ploratory study

As per my objective of the research, the research questions would try to find out the current situation in the mar(et re ardin the satisfaction level of retailers and $holeseller's. 2oreover, the hypothesis is not pre?defined here, but it would be define durin the study. 7ere research problem is also general.

6ethod of data collectionD - ?nterrogation > &ersonal ?nterview

-ased on my initial observation, I have prepared a questionnaire to collect the response from retailers and whole sellers as primary data. 1ersatility of the questionnaire will help to cover almost all related factors impactin purposeful the satisfaction of the tar et sample. ives information that is more Interro ation ta(es less time than observation and

9A4A 08..E04182 > 9E71G2

Data sourceD &rimary source ,o satisfy the objective of the research it is necessary to et the response from the respondents, which act as primary source of data. I have collected Arimary data by personally surveyin 4etailer's * $holeseller's in the samplin area specified. ?nstrumentD Iuestionnaire Iuestionnaires DesigningH /ype of IuestionnaireD tructured 0on Disguised

7AMP.12G P.A2
.amplin Area .ample Aopulation .ample .i)e 2ethod :f Data "ollection .amplin technique H .a ar H "ustomers, 4etailer's of .a ar Area. H 9 4etailers L %6 "ustomers H Juestionnaire H "onvenience .amplin

8;<E041VE7 7y the end of the decade, DFdamas is poised to be the @orldFs 0o" 1 je!ellery chain" consumers = for 5uality, assortment and the deadline of the rendered ser-ices and produced outputG shareholders = for ma$ing stable profitG the companyFs employees = for being pro-ided !ith social guarantees, !or$ moti-ation and training system de-elopmentG social en-ironment = for timely ta1es disbursement and ecological and industrial ris$s decrease

;6A29 6E0A.. (Acc( 4o 427 7ur=ey"

M/.41 0HA22E. 917461;/4182 2E4?86K

*alesThrough e1clusi-e Distributor 0et!or$

*alesto Departmental stores and&1clusi-e Distribution 0et!or$s

*alesthrough 9etail *tores o!ned or managed 7ythe group

&1clusi-e distributor net!or$ for each brand to sell to je!ellery retailers acrossthe country 8nce deli-ered, the distributor assumes the responsibilityof sellingthe product Commission paid depends on the brand and sale -alue of the final product

3arge je!ellery stores, shoppingmalls and department stores *hoppers *top Globus @estside Gold *ou$ Directlyser-iced bythe GitanjaliGroup

The retail operationsof the group are classified into three different formatsE 9etail *toreso!ned by the group *hopin shop outlets in department stores <ranchiseestores

9A4A A2A.:717 > 124E6P6E4A4182

NAKSHTRA TANISHQ DDAMAS OTHERS 30% 35% 25% 10%

%&@ -&@ #,@

0+6*,T9+ T+0I*,H
DDA2A. 98*I73'&

8T,&9*
-,@

COMPANY IMAGE PRICE QUALITY OTHERS

35% 20% 30% 15%

ON W A! "AS#S YOU $URC AS% ! % $RO&UC!

OTHERS

15%

QUALITY

30%

PRICE

20%

COMPANY IMAGE

35%

0%

5%

10%

15%

20%

25%

30%

35%

,IG, +J&9+G& 38@

:.D ?.D A/D

R%$U!A!#ON O* ! % COM$ANY
45%
45% 40% 35% 30% 25% 20% 15% 10% 5% 0% HIGH AVERAGE LOW

35%

'()

7?84 A2A.:717 8F G14A2<A.1 <E?E..E6: .49 7trengt5s K 3arge integrated diamond ) je!ellery player and ha-ing an international presence" K #ioneers of branded je!ellery in India"

K *trong mar$eting ) distribution net!or$" *trong retail presence in India and in '"*" 11A distributors and 1A?6 outlets in India and 1?: outlets in '"*" K *trong brand e5uity and broad product range *uch as, Gili, +smi, 0a$shatra, *angini, DFdamas, Ji-aaha, %aya, Giantti, Desire, *amuels etc" K Jisionary leadership (+c5uiring DFdamas, *amuels, 9ogers etc" K &1panding manufacturing capabilities in %umbai and at special economic >one in *urat to address increasing demand" K 0et @orth is :,?6/":C million 9s" *o !e can say that it is financially -ery strong company" K *ight holder status !ith DTC through a promoter group company" K ,ighly s$illed, 5ualified and moti-ated employee" ?ea!nesses K There may be conflicts of interest bet!een them and certain of their #romoter group companies" K +s the major ra! material re5uirements need to be imported, companies normally stoc$ huge 5uantities of in-entory resulting high in-entory carrying costs" K Technology is less impro-ed compared to China and ThailandFs company"

ortunities K 0e! mar$ets in &urope ) 3atin +merica" K Gro!ing demand in *outh +sian ) <ar &ast countries" K Industry mo-ing from a phase of consolidation" K &1pansion possibilities in lifestyle and lu1ury products in India li$e !atches, leather goods, #latinum je!ellery because increasing disposable income of people"

45reats K 1nternational 0o3 etitionE;China, *ri 3an$a and Thailand4s entry in small diamond je!ellery" K Increase in the price of Gold ) Diamonds" K 8ther local competitors" +ccording to the data 9CD je!ellery sales are by family je!elers" K Threat from producing nation li$e *"+" ) 9ussia"

"?6?/8/?B0

 Fimited ,ime available for interviewin the respondent. As a result of this it was not possible to ather full information about the respondent. .ome time the problem which I face is lan ua e problem for which I have to ma(e them understood. ,he time constraint face in my project mi ht have affected the comprehensive of its findin s. .ome time the retailers * customer do not respond ri htly to the questionnaire. .ample si)e was very small as compare to the population of .a ar city. Aeople did not ive full response and they are bias in some personal questions.

9##E /?B0
.tep should be ta(en for short run speciali)ed ad campai n that spea( to our tar et audience. 2ust focus more on the availability and affordability of its products. .hould increase 4 * D to improve the quality so that it can be use for a consistent non oily loo(. 4ejuvenate * stren then the e#istin brand. ,he Distribution channel should be properly established and mana ed so that it can e#tend its reach to rural mar(et. "ompany should introduced sales promotion schemes li(e, free ifts, coupons, cash discount, contest etc. .tep to be ta(en to reduce the :ld Desi n jewellery.

AB0A"9 ?B0
Durin the course of the project I reali)ed that the customer willin ly answered the closed end questions. 3rom the analysis of the data collected and from the e#periences I have reached the followin conclusionsH ,anishq is most popular amon st its users mainly because of its J=AFI,M, -4A>D >A2N, DN.IG> ,hus it should focus on ood service so that it can capture the major part of the mar(et. -ut most of the consumers prefer ,anishq as their %st preference, then Ddamas. $e come to the conclusion that visibility affects the sales of project in a very special way. And in terms of the advertisements lays is lac(in behind,. 2ostly consumers remember the advertisement because of the frequency of add and brand ambassadors, creativity. After acquirin a new customer, there is lot of importance of its retention also. ,his can be done only by providin e#tra Desi n and ood Juality. In todays scenario, customer is the (in because he has ot various choices around him. If you are not capable of providin him the desired result he will definitely switch over to the other provider. ,herefore to survive in this cutthroat competition, you need to be the best. "ustomer is no more loyal in todays scenario, so you need to be always on your toes.

;1;.18G6APH:
REFRENCES: 1. PHILIP KOTLER, Principle of Marke in!" #. $.$. S%ar&a, Marke in! Re'earc%" (. C.R. Ko %ari, Re'earc% Me %o)olo!*"

+E,SITES: 1. ---.-ikipe)ia.co& #. ---.))a&a'.co.in (. ---.!oo!le.co& .. ---.'cri/).co&

QUESTIONNAIRE OF RETAILERS
Name : A!!"e##: C$%&a'& N$( :
Q1)( *"$m +$, -$%. /$0 a"e a##$'1a&e! ,1&+ &+e '$m2a%/3 4 5 /ea"# 10 15 /ea"# 5 10 /ea"# 515 /ea"#

Q2)( 6+a& 1# /$0" $21%1$% "e.a"!1%. &+e Sa-e# *$"'e O7 &+e C$m2a%/3 H1.+-/ Sa&1#71e! D1##a&1#71e! Sa&1#71e! H1.+-/ D1##a&1#71e! Ne0&"a-

Q3)( A"e /$0 #a&1#71e! ,1&+ &+e '0""e%& '$mm1##1$% #/#&em $7 &+e '$m2a%/3 H1.+-/ Sa&1#71e! D1##a&1#71e! Sa&1#71e! H1.+-/ D1##a&1#71e! Ne0&"a-

Q8)( 6+a& 1# /$0" $21%1$% "e.a"!1%. &+e Q0a-1&/ 2"$!0'&3 9e"/ G$$! G$$! A:e"a.e

Q5)( A# 2e" /$0 ,+a& 1# &+e 2"$2$"&1$% $7 !e7e'&1:e 2"$!0'&# 1% &$&a- ;0a%&1&/ #022-1e!3 0 2% 8 < =% 2 8% 5=%

QUESTIONNAIRE OF CUSTOMERS
Name : A!!"e##: C$%&a'& N$( :
Q1)( D$ /$0 0#e D!ama# >e,e--e"/3 a( Ye# ?( N$

Q2)( O% 6+a& ?a#1# /$0 20"'+a#e &+e 2"$!0'&3 a( C$m2a%/ Ima.e ?( P"1'e '( Q0a-1&/

Q3)( H$, $7&e% !$ /$0 71%! &+a& 2"$!0'& #022-1e! &$ /$0 1# $7 $-!e" !a&e#3 a( M$#&-/ ?( S$me&1me# '( Ra"e-/ !( Ne:e"

Q8)( 6+1'+ a"e &"a!e 2"$m$&1$% #'+eme# &+a& /$0 -1@e &+e m$#&3 a( G17& ?( Ca#+ D1#'$0%& '( C$02$%# !( A$%0# 2a'@

Q5)( A"e /$0 #a&1#71e! ,1&+ &+e 2"1'e $7 &+e 2"$!0'&3 a( Ye# ?( N$

Q =)( H$, !1! /$0 '$me &$ @%$, a?$0& &+1# ?"a%!3
a( Ne,#2a2e" a( Ye# ?( Ma.aB1%e '( T(9( !( H$a"!1%.# Q C)( D$ /$0 7ee- D!ama# >e,e--a"/ 2"1'e E'$%$m1'3 ?( N$( Q D)( I7 /$0 20"'+a#e a%/ $&+e" ?"a%!e! Ee,e--a"/ ,+1'+ $%e ,1-- /$0 ?0/ 3 Q F)( D$ /$0 +a:e a%/ '$m2-a1%&# 3 a( Ye# ?( N$( Q 10)( A%/ S0..e#&1$% Da&e: T+a%@# 7$" /$0 '$ $2e"a&1$% G :a-0a?-e &1me S1.%a&0"e

C E R T I F I C A T E
DA,N////

The project report title 08MPA2: P68F1.E 7/6VE: 8F 9A9AMA7 <E?E..E6: in Sagar City prepared by

KIRAN SINGH, under the guidance and supervision of MRS. SHIKHA URMIL KHAN, Lecturer of Govt. Autono ou!

G"r#! $.G. Co##e%e of E&ce##ence Aff"#"'te( by )r. H'r" S"n%* Gour Centr'# Un"ver!"ty S'%'r (M.P.), for the partial fulfillment of the degree of Master of !dministration, is satisfactory in respect of" usiness

1" Contents and presentation of subject matter" A" 3anguage :" &mbodies the original !or$ of the candidate ?" *ubmission !ithin due date

*ignature of *uper-isor ,"8"D"

*ignature of

*ignature of &1aminer

)ec#'r't"on by t*e C'n("('te

Date////.

# declare that the Project report titled

08MPA2:

P68F1.E 7/6VE: 8F 9A9AMA7 <E?E..E6: is my o$n

$or% conducted under the Supervision of MRS.SHIKHA URMIL

KHAN , Lecturer of Govt. Autono

ou! G"r#! $.G.

Co##e%e of E&ce##ence, S'%'r !ffiliated &y 'r. (ari Singh )our

Central *niversity Sagar (M.P.), To the &est of my %no$ledge the

report does contain my $or%, + $hich has not &een su&mitted for the a$ard of any degree, any$here.

DateH ??????????? AlaceH ???????????

7ignature of 0andidate
II4A> .I>G+ --A %., .N2.

P6EFA0E
The student of B.B.A. 1st Sem. has to undergo project report as a part of their academic Course. 08MPA2: P68F1.E 7/6VE: 8F 9A9AMA7 <E?E..E6: is a part of this training. Student has to do survey in the market and gather information regarding their respective survey. The main purpose of undergoing such a survey is to know the customer preference, retailer opinion analy!ing this information to find

out the "arketing Strategy of #$damas %ewellery.

This report is preferred as the 08MPA2: P68F1.E 7/6VE: 8F 9A9AMA7 <E?E..E6:. The survey was conduct is Sagar city and much of the information is taken through we&sites of #$damas. #$damas This report presents the introduction of #$damas along with data analysis, interpretation, limitation, suggestion and conclusion. The field survey was conduct with help of 'uestionnaire, personal interview in Sagar city and through (nternet.

The main purpose of the survey is to determine the popularity of the #$damas and the customers Sagar City. )etailers preference a&out #$damas in

ACKN+,LE)GMENT
# $ould li%e to pay my sincere than%s to )r. -. $. N. $'n(ey .$r"nc"/'#0, )r. An'n( T"1'r", )r. N'veen G"("'n .He'( of t*e 22A )e/t.0 Govt. Autono ou!
G"r#! $.G. Co##e%e of E&ce##ence, S'%'r

for providing

me the opportunity of doing the project report. # $ould to e,press my deep sense of gratitude to Mr!. S*"3*' Ur guidance, "# K*'n, Lecturer for her valua&le Cooperation + Constant

advises,

encouragement during the project preparation. She is very supporting and $ithout her help # $ould not have completed my project report successfully.

# am very than%ful to retailer and customer $hom # had approached for collection of necessary data and

$ho give their valua&le time and comments, $hich $ere the inputs for my survey.

'ate" Place" -iran Singh ! .ST Sem.

B9% 0E/1B%E
68D7J8 &%8DE 7 %E/8?"E%

8tul 0eeraj Eumar .arafa -a)ar Fash(ar, Gwalior?7<766% Ahone >o. '79&%%6<79 2adhya Aradesh Durga &rasad araf .adar -a)ar,2orar, Gwalior Ahone >o. '79&%89766 2adhya Aradesh %.% 4ewellers

#ahana 4ewellers .arafa -a)ar Fash(ar, Gwalior Ahone >o. '79&8%66'' 2adhya Aradesh &rabha 4ewellers .adar -a)ar,2orar, Gwalior Ahone >o. 6<&%?76<%7&6 2adhya Aradesh #aneshi 4ewellers

#ahana 4ewellers "ity "entre,Fash(ar, Gwalior Ahone >o. '<&&;;%987 2adhya Aradesh . 4ewellers ,hatipur .uresh >a ar, 2orar, Gwalior Ahone >o. '<&&;;%987 2adhya Aradesh %.& Diamond

"how( -a)ar,Iila ate, Gwalior Ahone >o. ''5%<%6888 2adhya Aradesh 0arayani #ahne @yoti ,al(ies 4d, Guna Ahone >o. '7<'8%&&<9 2adhya Aradesh &rateeF 4ewellers Iothari "omple#, .arafa -a)ar, Fash(ar, Gwalior?7<766% Ahone >o. '5'887%<5' 2adhya Aradesh &aras 6ahal Ihari Ahata( 4d, 1idisha?7;766% Ahone >o. '79&%7'''% 2adhya Aradesh %ashiratan 4ewellers ,eenbati "hauraha, =jjain Ahone >o. '797&%%%98 2adhya Aradesh 9phar 4ems 8nd 4ewellers

+anuman "hauraha, 2orena?7<;66% Ahone >o. '7<''%&'66 2adhya Aradesh !harat 4ewellers -ha atsin h 2ar , Asho(na ar Ahone >o. '79&%89'57 2adhya Aradesh unnulal %amsevaF araf .ewa .adan, .araf -a)ar, Dabra?7<&%%6 Ahone >o. '79&%6''&8 2adhya Aradesh &otdar 4ewellers -hai(apoorchand 2ar , 2ain 2(t ,i(am arh Ahone >o. '68'&%;675 2adhya Aradesh "iving Diamond = 8,Gold Arcade, :pp "urevell +ospital, Indore Ahone >o. <8%;7;7'%5 2adhya Aradesh $ijay hree 4ewellers &th',.arafa -a)ar

.adar -a)ar,.hivpuri Ahone >o. '79&%8;6;6 2adhya Aradesh !eauty 4ewellers >ehru "how(,Ganjvasoda Ahone >o. '59<9'59%% 2adhya Aradesh #opaldas !allavdas Aandumal "hauraha, -urhanpur Ahone >o. '5'85%989& 2adhya Aradesh ilver &alace %7&,.ubhash "how(, Dewas Ahone >o. '59<8<%856 2adhya Aradesh %ajat 4ewellers G8& "itycentre, &<6 2 4d,Indore Ahone >o. '869%6&9&5 2adhya Aradesh $. 4ewellers %8th Aathni -a)ar,

Gour ,ower @hirna Aar(ota , .a ar Ahone >o. '59<99''97 2adhya Aradesh

Itarsi, Ahone >o. 55<5859;5< D '86%%7%&%& 2adhya Aradesh

@avar 2ar(, =jjain?7&;<6; Ahone >o. 6<87? 9&5&'85 D '89'6'5'67 2adhya Aradesh

0824E247
1( 11( 111( 1V( Preface Ac!noBledge3ent 9eclaration 0ertificate

1ndeC
%( About Gitanjali #( History -( 7ub branc5es $( Products ,( 2etBor! )( Value 05ain *( 8bjecti=es +( 6esearc5 Met5odology '( 9ata Analysis

%&( %%( %#( V(

.i3itations 7uggestion > 6eco33endation 0onclusion

;ibliogra 5y

AnneCure

Duestionnaire