VODAFONE ESSAR LTD Process Note/Business Case M SUBJECT SMS key word creation OFFERS for Prepaid customers

across the country. Currently there is no pull SMS keyword which a customer can messa e to et top ! offers "Full talk time#Market offers on $onus. %e propose OFFERS as a SMS key word to &e introduced across all circles. %hen a customer messa es OFFERS to ''' it would act like a pull SMS that will enerate a list of (op ! full talk time rechar es and # or market offers on $onus. )o se mented offers will &e a*aila&le on this. )ot applica&le On oin from +,th -u +,',

BACKGROUND PROPOSAL FINANCIALS DURATION

-nne.ure/ 0ocument attached.

Initiator Fast For!ar" Tea#

Sa$ina C%an"ar -1P 2 Customer Ser*ices

Ra&s%e'%ar (et)u" Corporate 1P 2 $usiness 3mpro*ement

(i%ir O*a
1P 4 3nformation (echnolo y

Anura"%a A))ar!a+
1P 4 Customer 3nsi hts 5 Communication

(urt%, B&as
E1P 4 Products 5 Ser*ices

(a"%u#ati Le+e
Corporate 1P 2 Customer Ser*ice

Date