SUBJECT BACKGROU ND PROPOSAL

VODAFONE ESSAR LTD Process Note/Business Case M Prepaid customers who recharge online should get current offer details via email on a monthly basis pan India Currently when the customer does an online recharge through Vodafone website; he is requested to enter his email id; His email id is captured but not made use of. e propose ! a. "atabase of the customer#s email ids to be maintained for all customers who recharged on www.vodafone.in b. $ newsletter to be prepared by local mar%eting team c. $s an awareness& newsletters to be sent out to the captured emails. 'ot applicable. (his is for creating awareness. (o be initiated from )st *eptember +,),

FINANCIALS DURATION

$nne-ure! "etails of the same attached.

Initiator Fast For!ar" Tea#

Sa$ina C%an"ar C* . "omain /ead

Ra&s%e'%ar (et)u" Corporate VP 0 1usiness Improvement

Anura"%a A))ar!a* VP 0 Consumer Insights 2 Communication

(urt%+ B&as 3VP 0 Products 2 *ervices

(a"%u#ati Le*e Corporate VP 0 Customer *ervice

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