CORPORATE INTRODUCTORY PROJECT

REPORT ON BISLERI INTERNATIONAL PVT.LTD

BY
NAME: Debashis Bal COURSE: MBA SEMISTAR: First ROLL NO: SECTION: I!!"#ati"!

INTERNATIONAL INSTITUTE OF BUSINESS STUDIESS $%B Mai! R"a&' R.T.Na(ar P"st' Ba!(al"re)*+, ,-. .,,/).,,0

CONTAINS1111..
.COMPANY INTRODUCTION ..ORI2N -.$EY PERSON 3.TYPES OF PRODUCT *.MANUFACTURIN2 PROCESS +.M4$INSY56S 6.COMPITETERS /.ADVERTISEMENT STRATE2Y 0.CONCLUSION.

BISLERI INTERNATIONAL PVT. LTD

Address Regd. Office : Western Express High !"# Andheri $E%# &'()!i * +,, ,--. Te..: ,// * 00-1 2,2, 3 00-1 2,24. WWW.)is.eri.c5( &issi5n* We are in the business to serve the customer. He is the most important
person. He is the only one who pays. He deserves the best quality and presentation at a worth of the price. We must have world class quality, at the lowest production & distribution cost. This will make us an unbeatable leader, and will have satisfied loyal customers.

Vission- Our vision is to be the dominant player in the branded water business
where the second player is less than 2 ! of our business.

Value" #nte$rity, %eadership, Teamwork, &o"operation, 'uality, (assion,

Openness & Transparency

Bis.eri T5d!"
The #ndian consumer today en)oys the sweet and pure taste of *isleri mineral water. However in an effort to offer somethin$ special to our loyal consumers. company has recently introduced Bisleri Natural Mountain Water " water brou$ht to you from the foothills of the mountains situated in Himachal (radesh. This newly launched

offerin$ has widened our product ran$e to two variants+ *isleri with added minerals and *isleri ,ountain Water .

Message

-i$orous -esearch and .evelopment and strin$ent quality controls have made *#/%0-# market leaders in the bottled water se$ment. *isleri has always been committed to offerin$ every #ndian pure and clean drinkin$ water. Hence *isleri water is put throu$h multiple sta$es of purification, o1onisation and is hy$ienically packed for final consumption. To maintain strict quality controls in every unit, we not only purchase caps from approved vendors, we also manufacture our own bottles, in"house. To be at par with #nternational standards, we have recently procured the latest state"of"the"art machinery which has not only helped us improve packa$in$ quality but has also reduced raw material wasta$e and doubled production capacity. 2ou can rest assured that you are drinkin$ safe and pure water when you consume *isleri. *isleri is free of impurities and is 3 ! safe. 0n)oy the sweet taste of (urity4

ORIGIN
,ineral Water under the name 5*isleri5 was first introduced in ,umbai in $lass bottles in two varieties " bubbly & still in 3678 by *isleri %td., a company of #talian ori$in. This company was started by /i$nor 9elice *isleri who first brou$ht the idea of sellin$ bottled water in #ndia.

(arle bou$ht over *isleri :#ndia; %td. #n 3676 & started bottlin$ ,ineral water in $lass bottles under the brand name 5*isleri5. %ater (arle switched over to (<& non" returnable bottles & finally advanced to (0T containers. /ince 3668 ,r. -amesh =. &hauhan has started e>pandin$ *isleri operations substantially and the turn over has multiplied more than 2 times over a period of 3 years and the avera$e $rowth rate has been around ? ! over this period. (resently we have @ plants & 33 franchisees all over #ndia. We have our presence coverin$ the entire span of #ndia. #n our future ventures we look to put up four more plants in 7" A. We command a 7 ! market share of the or$ani1ed market. Overwhelmin$ popularity of 5*isleri5 & the fact that we pioneered bottled water in #ndia, has made us synonymous to ,ineral water & a household name. When you think of bottled water, you think *isleri. *isleri value the customers & therefore have developed @ unique pack si1es to suit the need of every individual. *isleri has present in 28 ml cups, 28 ml bottles, 8 ml, 3%, 3.8%, 2% which are the non"returnable packs & 8%, 2 % which are the returnable packs. Till date the #ndian consumer has been offered *isleri water, however in our effort to brin$ to you somethin$ refreshin$ly new, we have introduced *isleri Batural ,ountain Water " water brou$ht to you from the foothills of the mountains situated in Himachal (radesh. Hence our product ran$e now comprises of two variants + *isleri with added minerals & *isleri ,ountain Water. #t is *isleri commitment to offer every #ndian pure & clean drinkin$ water. *isleri Water is put throu$h multiple sta$es of purification, o1onised & finally packed for consumption. . -i$orous -&. & strin$ent quality controls has made us a market leader in the bottled water se$ment. /trict hy$iene conditions are maintained in all plants. #n*isleri endeavour to maintain strict quality controls each unit purchases performs & caps only from approved vendors. *isleri produce our own bottles in"house. *isleri recently procured the latest world class state of the art machineries that puts us at par with #nternational standards. This has not only helped us improve packa$in$ quality but has also reduced raw material wasta$e & doubled production capacity. 2ou can be rest assured that you are drinkin$ safe & pure water when you consume *isleri. *isleri is free of impurities & 3 ! safe. 0n)oy the /weet taste of (urity !

C02 (0-/OB

-D,0/H &HDEHDB &hairman *#/%0-# #BT0-BDT#OBD%

Recent Message"F0very bottle water is called *isleri, and that is

What we need to overcome . #f we are able to do ten times of what we are currently doin$, then we would be in a satisfactory position.G

H#/ -0&0BT &%D#,

To have 7 ! of the -uppess 2 "crore crowed market for bottled water, and his brand, *isleri, is valued at -sH "crore.

BE,*0-/ O9 9D&TO-#0/

*isleri is committed to meetin$ the needs of its customers across the country. To effectively service the end consumer *isleri has been workin$ to continuously establish fresh bottlin$ and distribution capacities. Over the course of the last one year, capacities have come up at+

L5c!ti5n
Wadki, ,aharashtra Dhmedabad, Iu)arat &hennai, Tamil Badu Dndaman & Bicobar ,adurai, Tamil Badu

Effecti6e d!te
3A. @.2 3H.33.2 38.33.2 3@.32.2 8. 3.2 A A A A @

-a)ampet, Dndhra (radesh ,ysore, Carnataka Edaipur, -a)asthan Canpur, Ettar (radesh

26. 26. 3. 3.

3.2 2.2 H.2 ?.2

@ @ @ @

The period from Du$ust to .ecember 2 stream+

@ will see the followin$ additional capacities $o on

L5c!ti5n:
Ba$pur, ,aharashtra Wada, ,aharashtra .ahisar, ,aharashtra Banded, ,aharashtra &hennai, Tamil Badu

Over the ne>t 3@ months, from Du$ust 2 Punjab Haryana

@, further capacities are bein$ tar$eted in the followin$ states+

Uttar Pradesh Himachal Pradesh Rajasthan Assam West Bengal ujarat !arnata"a Andhra Pradesh #amil Nadu !erala Puducherri

AB$U# PR$%U&#
We at Bisleri 'alue our customers ( there)ore ha'e de'elo*ed + uni,ue *ac" si-es to suit the need o) e'ery indi'idual. We are *resent in /01ml cu*s2 /01ml bottles2 011ml2 342 3.042 /4 5hich are the non-returnable *ac"s ( 042 /14 5hich are the returnable *ac"s. #ill date the 6ndian consumer has been o))ered Bisleri 5ater2 ho5e'er in our e))ort to bring to you something re)reshingly ne52 5e ha'e introduced Bisleri Natural Mountain Water - 5ater brought to you )rom the )oothills o) the mountains situated in Himachal Pradesh. Hence our *roduct range no5 com*rises o) t5o 'ariants 7 Bisleri 5ith added

minerals ( Bisleri Mountain Water

6t is Bisleri commitment to o))er e'ery 6ndian *ure ( clean drin"ing 5ater. Bisleri Water is *ut through multi*le stages o) *uri)ication2 o-onised ( )inally *ac"ed )or consum*tion. . Rigorous R(% ( stringent ,uality controls has made us a mar"et leader in the bottled 5ater segment. 8trict hygiene conditions are maintained in all *lants

#reat your )amily to *ure Bisleri2 in economical2 tam*er-*roo) /,L *ac"s7 6nsist on using Bisleri 5ith the 9s*ecially-de'elo*ed )aucet9. #he ne5 )aucet ensures that Bisleri is dis*ensed directly )rom the jar2 lea'ing no chance )or contamination. Also a'oid using hot and cold machines or any dis*ensers2 since they could be a source o)contamination.

:
Ma; Retail Price 7 Rs. <1=%e*osit Rs. 301=- >re)undable? 8tand 7 Rs. @1=Aaucet 7 Rs. 30=-

Treat your family to pure *isleri, in economical, tamper"proof 31L packs+

6nsist on using Bisleri 5ith the 9s*ecially-de'elo*ed )aucet9. #he ne5 )aucet ensures that Bisleri is dis*ensed directly )rom the jar2 lea'ing no chance )or contamination. Also a'oid using hot and cold machines or any dis*ensers2 since they could be a source o)contamination. Ma; Retail Price 7 Rs. <1=%e*osit Rs. 301=- >re)undable? 8tand 7 Rs. @1=Aaucet 7 Rs. 30=-

6nsist on using Bisleri 5ith the 9s*ecially-de'elo*ed )aucet9. #he ne5 )aucet ensures that Bisleri is dis*ensed directly )rom the jar2 lea'ing no chance )or contamination. Also a'oid using hot and cold machines or any dis*ensers2 since they could be a source o)contamination. Ma; Retail Price 7 Rs. <1=%e*osit Rs. 301=- >re)undable? 8tand 7 Rs. @1=Aaucet 7 Rs. 30=-

Treat your family to pure *isleri, in economical, tamper"proof

4.1L packs+

6nsist on using Bisleri 5ith the 9s*ecially-de'elo*ed )aucet9. #he ne5 )aucet ensures that Bisleri is dis*ensed directly )rom the jar2 lea'ing no chance )or contamination. Also a'oid using hot and cold machines or any dis*ensers2 since they could be a source o)contamination. Ma; Retail Price 7 Rs. <1=%e*osit Rs. 301=- >re)undable? 8tand 7 Rs. @1=-

Aaucet 7 Rs. 30=-

ser'e 5ith 3l bottle

6nsist on using Bisleri 5ith the 9s*ecially-de'elo*ed )aucet9. #he ne5

)aucet ensures that Bisleri is dis*ensed directly )rom the jar2 lea'ing no chance )or contamination. Also a'oid using hot and cold machines or any dis*ensers2 since they could be a sourceo)contamination. Ma; Retail Price 7 Rs. <1=%e*osit Rs. 301=- >re)undable? 8tand 7 Rs. @1=Aaucet 7 Rs. 30=Aaucet 7 Rs. 30=-

Treat your family to pure *isleri, in economical, tamper"proof

/1, (. packs+

6nsist on using Bisleri 5ith the 9s*ecially-de'elo*ed )aucet9. #he ne5 )aucet ensures that Bisleri is dis*ensed directly )rom the jar2 lea'ing no chance )or contamination. Also a'oid using hot and cold machines or any dis*ensers2 since they could be a source o)contamination.

,a> -etail (rice + -s. A J"

%e*osit Rs. 301=- >re)undable?

8tand 7 Rs. @1=Aaucet 7 Rs. 30=-

The

!ter th!t !.(5st descends fr5( the 75ds:

#BPC8 $A PR$%U&#8
H6MA4ABA WA#CR
The Himalayas, the abode of the Iods, where the earth meets the heavens and where in lies nature5s untouched bounty. White $laciers, snow"capped mountains and a plethora of e>otic herbs and other flora that have therapeutic properties. This is

where you5ll find a treasure trove of hidden natural sprin$ water that flows throu$h natural purifyin$ filters, mineral rich rocks and herbs from which it absorbs many healin$ properties. We bottle this pristine sprin$ water directly at source, at the foothills of the Himalayas. Dnd now you, our dearest customers, will $et every drop of purity, ri$ht here, in this bottle. *isleri ,ountain Water is available in 8 ml. bottles & 3 litre bottle

Bis.eri

ith Added &iner!.s:

This product is bottled drinkin$ water at its best. *isleri with added minerals has a T./ count :total dissolved solids count; of appro>imately 3 . #t contains minerals such as ma$nesium sulphate and potassium bicarbonate which are essential minerals for healthy livin$. They not only maintain the pH balance of the body but also help in keepin$ you fit and ener$etic at all times. *isleri with added minerals is also put throu$h multiple sta$es of purification to ensure the elimination of all forms of bacteria. This makes the water you drink completely safe to consume. *isleri with added minerals is available in 28 ml cups, 28 ml bottles, 8 ml bottles, 3 litre bottles, 3.8 litre bottles, 2 litre bottles and 8 and 2 litre cans

,OEBTD#B WDT0-

9or over H years, *isleri has been the pioneer in the bottled water industry with its innovations and an eye for perfection. Dnd ever since it was established in 3676, *isleri has constantly searched for inspiration in nature. This search has now led us to the new Batural ,ountain Water. #nspired by nature, it comes to you from a pristine source situated in the beautiful and scenic mountains of

Borthern #ndia. Batural ,ountain Water resonates with the ener$y and vibrancy of health and well" bein$. #t is packed with the $oodness of nature5s minerals which will refresh your senses and re)uvenate you. We invite you to e>perience our Batural ,ountain Water " The sweet taste of purity.

MANUFACTURING PROCESS
1.PURIFICATION

0very drop of *isleri water is purified as per international standards to ensure that your *isleri e>perience always remains pure and satisfyin$ for lon$er. The followin$ is a brief understandin$ of the water treatment process.

8HLORINATION:

Cills micro or$anisms. -emove or$anic matter.

AR9AL :ILTER:
-emoves suspended matter and turbidity.

8ARBON :ILTER:
-emoves residual chlorine & odours

REVERSE OS&OSIS:
-emoves or$anic material. &ontrols total dissolved solids in the water.

ADDITION O: &INERALS:
9or the purpose of maintainin$ a balanced mineral content.

&I8RON :ILTRATION:
Ddditional safety measures to $uarantee purity.

O;ONATION:
0nsures water remains bacteria free for lon$er life.

PA&!6N DD
The most critical aspect of our bottlin$ process that sets us apart from the rest of the industry is the fact that our bottles remain untouched ri$ht throu$h the rinsin$, fillin$, cappin$ and labelin$ operations.

:i..ing:
*ottles are fed by an air conveyor from the blowin$ unit directly into the in"feed of the -9&. Our -9& equipment is neck run and it boasts of a monoblock unit, which means that every bottle is held by the neck automatically while bein$ inverted, rinsed and sprayed with o1onated water at 2 *ar pressure. Dfter drainin$, the bottles are re"

inverted and transferred to the filler. Dt the filler these bottles are strai$htened up and $radually lifted to the fillin$ valves which open only when a bottle is placed under them. 9illin$ is then done systematically throu$h $ravity.

8!pping:
Dfter the fillin$ process the bottles are then transferred to the cappin$ section. Here o1onated"water rinsed caps are screwed on the bottle with uniform torque. /ince our water is o1onated all product contact parts are of H37% $rade stainless steel and the rubber parts are of 0(.,.

L!)e..ing:
9rom the cappin$ section the bottles are directly sent to the labelin$ section. Dll *isleri bottles are labeled on a hot melt reel feed *O(( labelin$ machine. This machine allows each individual bottles to be spaced out and fed to the labelin$ station where precisely cut labels with a strip of hot melt $lue at the leadin$ and trailin$ ed$e, $et rolled around the bottle. These labels are fed into the machine in a roll form too.

<'!.it" 8hec=:
9rom here on, the bottles $o throu$h an online check where qualified personnel inspect each bottle for any leaks or breaka$es. They are then packed into sturdy cartons which are dispatched to the market by our fleet of trucks.

8$MC $#HCR #C8# W6#H B684CR6

W!ter * the Be6er!ge "5'r B5d" Needs &5st
When we were kids in school, we learned that each molecule of water is made up of two hydro$en atoms and one o>y$en atom. We also learned that it was $reat fun to fill up our squirt $uns with water, at least until the principal cau$ht us. What we really didn5t learn, however, was how much water we needed in order to be healthy human bein$s

4CM$N W6#H B684CR6

Le(5n S5r)et
(eel of 3 lemon diced small 3 cup *isleri 33J2 cup su$ar 3J2 cup lemon )uice ,ake a syrup by combinin$ the finely diced lemon peel with the water and the su$ar in a non"corrosive pan. *rin$ to a boil, reduce heat and simmer for 8 minutes. -emove from the heat and let cool. &ombine the syrup with the lemon )uice and the *isleri mineral water. (our into ice cream maker and follow manufacturer directions.

Pe!ch A(!rett5 S5r)et

3J2 cup *isleri ,ineral Water 2 cup su$ar 2 cups diced very ripe peeled peaches 2 teaspoons lemon )uice H tablespoons amaretto #n a medium saucepan, combine *isleri mineral water, su$ar and peaches. /immer over medium heat until peaches are tender, about 8 minutes. -emove from heat and cool. (uree in blender with lemon )uice and Dmaretto. (lace mi>ture in a metal dish, cover and free1e for ? or more hours,. /tirrin$theouterfro1enmi>tureincentereveryhal

McKinsys 7sThe Hard Ss Strategy Structure

Description

Actions a company plans in response to or anticipation of changes in its external environment. Basis for specialization and co-ordination influenced primarily y strategy and y organization size and diversity. !ormal and informal procedures that support the strategy and structure. "Systems are more po#erful than they are given credit$

Systems

The Soft Ss Style % &ulture

The culture of the organization' consisting of t#o components( )rganizational &ulture( the dominant values and eliefs' and norms' #hich develop over time and ecome relatively enduring features of organizational life. *anagement Style( more a matter of #hat

managers do than #hat they say+ Ho# do a companys managers spend their time, -hat are they focusing attention on, Sym olism . the creation and maintenance "or sometimes deconstruction$ of meaning is a fundamental responsi ility of Staff managers. The people%human resource management . processes used to develop managers' socialization processes' #ays of shaping asic values of management cadre' #ays of introducing young recruits to the company' #ays of helping to manage S/ills the careers of employees The distinctive competences . #hat the company does Shared 0alues % Superordinate 1oals est' #ays of expanding or shifting competences 1uiding concepts' fundamental ideas around #hich a usiness is uilt . must e simple' usually stated at a stract level' have great meaning inside the organization even though outsiders may not see or understand them. 2ffective organizations achieve a fit et#een these seven elements. This criterion is the origin of the other name of the model( Diagnostic *odel for )rganizational 2ffectiveness. 3f one element changes then this #ill affect all the others. !or example' a change in H4-systems li/e internal career plans and management training #ill have an impact on organizational culture "management

style$ and thus #ill affect structures' processes' and finally characteristic competences of the organization. 3n change processes' many organizations focus their efforts on the hard Ss' Strategy' Structure and Systems. They care less for the soft Ss' S/ills' Staff' Style and Shared 0alues. 5eters and -aterman in 63n Search of 2xcellence7 commented ho#ever' that most successful companies #or/ hard at these soft Ss. The soft factors can ma/e or rea/ a successful change process' since ne# structures and strategies are difficult to uild upon inappropriate cultures and values. These pro lems often come up in the dissatisfying results of spectacular mega-mergers. The lac/ of success and synergies in such mergers is often ased in a clash of completely different cultures' values' and styles' #hich ma/e it difficult to esta lish effective common systems and structures. The 7-S Model is a valuable tool to initiate change processes and to give them direction. A helpful application is to determine the current state of each element and to compare this with the ideal state. Based in this it is possible to develop action plans to achieve the intended state.

DETAILS
StructureBisleriis always willing to try new structures in new situations. The dynamic change in the business requirements is effectively handled by maintaining a fle ible organi!ation structure and openness. "elegation of authority and responsibility and freedom to wor# has enhanced decentrali!ation resulting in quic# and effective decision ma#ing. The senior management including $ ecutive "irectors and Managing "irectors interact with employees at different levels at different forums. $mployee level or category does

not restrict the access to top management. The non-hierarchical reporting and feedbac# a re being used effectively and have improved communication amongst all levels.

SystemAs part of Bisleri %roup& we share a strong set of values that serve as the foundation for our individual and %roup performance. 'pheld daily by each of us& through our involvement& actions and initiatives& we are wor#ing for what really matters ( health.

Shared valueBisleri )vt .*imited was incorporated in +,-. under the name Bisleri parle )rivate *imited. /ver the years& its name was changed to Bisleri )rivate *imited& 0oechst 1ndia *imited . Bisleri is one of the world2s leading Bottled water company and its +334 subsidiary& 0oechst %mb0& are the ma5or shareholders Bisleri international l)6T*imited and t ogether hold -3 4 of its paid-up share capital

StyleBisleri )vt. *imited in 1ndia provides bottled water for the assured that you are

drinkin$ safe and pure water when you consume *isleri. . *isleri is free of impurities and is 3 ! safe. 0n)oy the sweet taste of (urity4

Skill7e must be open-minded in our solutions and thrive on the uniqueness of our people and teams. 8reativity leads to innovation& and innovation leads to the creation of a unique foundation for leadership.

StaffBisleri group is present throughout the world& and this means They can approach water and their purity in the conte t of different cultures and socio-economic environments. This pro imity is #ey to the success of our access to healthcare policy. 1t enables us both to respond to emergencies and adapt our solutions in the best possible way.

Growth strategyDare to dream a out the things you might accomplish. Bisleri must set am itious o 8ectives that form the foundation of our future success. Bisleri must ma/e progress in the face of uncertainty and approach our #or/ #ith the mindset of an entrepreneur

8/M)$T$T$9S
That is not bad going & copncidering that the mar#et for bottled water has three Strong national players other than B1S*$91 : +.Aqafina ;.<insley = . Tata>s 0imalayan And countless regional pretenders

According to 9amesh 8hauan the chairman of B1S*$91 1?9$9?AT1/?A* @The water business is huge and is going to get much larger . 0e points to a study on beverage mar#et that indicates water is ;.; times the si!e of the soft"rin# mar#et & in terms of litres . B'T ST1**?/7 B1S*$91 1?T$9?AT1/?A* 0AS -34 MA9<$TS0A9$ /A 1TS /7? .

Dlmost a year after Tata Tea bou$ht the KHimalayanK brand of bottled water owned by ,ount 0verest ,ineral Water, the company is ready with its plans to levera$in$ the brand. Dnnouncements will be made within a fortni$ht re$ardin$ the future of Himalayan.

The 4"78a!9 has bee! ai7i!( t" establish itsel: as a (l"bal 8la9er i! be#era(es' es8e4iall9 i! the #erti4als ": tea' 4"::ee a!& ;ater. A:ter selli!( its sta<e i! 2la4ea= i! .,,+)e!& :"r a 8r":it ": >*.- 7illi"! that it ear!e& ;ithi! a 9ear ": b=9i!( the sta<e' the 4"78a!9 ;e!t "! t" b=9 a! "#er -,? sta<e i! %i7ala9a!. %i7ala9a! is a !at=ral ;ater bra!&' ;ith 7a@"rit9 ": its b=si!ess bei!( i!stit=ti"!al. Nat=ral ;ater se(7e!t is (r";i!( at *? a!!=all9. The 7ar<et siAe :"r b"ttle& ;ater is Rs '.,, 4r"re' a!& "!l9 ,? ": this is !at=ral ;ater. Nat=ral ;ater &i::ers :r"7 re(=lar 8a4<a(e& ;ater i! that it is 8a4<a(e& at its s"=r4e i! its 8rese!t :"r7 a!& i!#"l#es !" 8r"4ess. %i7ala9a!Bs b"ttli!( 8la!t is i! %i7a4hal Pra&esh' ;ith a b"ttli!( 4a8a4it9 ": ..* la<h litres 8er &a9. It is base& at a 8ere!!ial s"=r4e' the "!l9 "!e i! I!&ia' 7a<i!( it a (reat b=si!ess #e!t=re. The aC=i:er i! %i7a4hal DA"!es i! the earth ;here ;ater is st"re&E has a h=(e reser#e ;ith a 8"te!tial "! a re8le!ishable basis t" ta8 =8 t" :"=r t" :i#e ti7es the E#ia! ;ater s"=r4e "=t8=t at 8rese!t. E#ia! is 8rese!t i! the Al8s' the "!l9 "ther 7a@"r !at=ral ;ater s"=r4e.

A88/9"1?% T/ AB'AA1?A

Bisleri sold its premium brand of bottled water with the slogan "from the Himalayas'' helping it to nibble into the premium water market segment. The use of the Himalaya name landed Chauhan into a legal spat with the Tata Group. Bisleri has already formed tie-ups with J !ariott and Hyatt "egen#y to sell its mountain water brand. $e#ondthing they gi%e the slogan &'(" )"'*(CT$ +", G''* -B(T '(" *,+.,"$ +", /,"0 .+10 . B2$.,"2 +CH2/,!,T$ 3. +nnual growth rate of Bisleri 456-78 per#ent 9. Bottles sold per day 436 million 5. :umbers of retail outlets #o%ered 4 5-36-888 7. ,;e#lusi%e distributers 4 5-788 6. :umbers of fa#tories 467 - will ha%e another 58-59 more by 9838

G"+)H

<Comparison between #ompanies regarding sales =

ADVERTISEMAENT STRATEGYIt is our endeavour to be re o!ni"ed .

so ia# res$onsibi#it% is our $assion. T&e o'$an%(s o''it'ent) a#i!ned *it& t&at o+ t&e Grou$) e,tends be%ond issues o+ &ea#t& a#one. -e ta.e $ride not on#% in $rovidin! $rodu ts t&at +a i#itate &ea#t& and *e##/bein!) but a#so in s&ou#derin! res$onsibi#ities to*ards so iet%.

It is "b#i"=s that rea4h h"l&s the <e9 t" the 7ar<et. Fith 16 8la!ts at14 l"4ati"!s a4r"ss the 4"=!tr9 DeG4e8t the eastE' he is 8la!!i!( &"=ble 4a8a4ities at all ": the7 t" .,, 7illi"! 4ases a &a9. F"r this he 8la!s t" i!#est at least Rs +, 4r"re t" =8(ra&e :a4ilities. B9 the 9ear .,,.' he h"8es t" i!4rease BisleriHs rea4h :i#e):"l& t" al7"st .'*,, t";!s a!& 4ities a!& ;ill 8=78 Rs .,, 4r"re i!t" the Bisleri bra!&. These 7eas=res' he h"8es' ;ill (i#e Bisleri a 7ar<et share ": 7"re tha! /* 8er 4e!t b9 the 9ear .,,.. At the sa7e ti7e he is 8=rs=i!( a 7=lti)8a4< a!& 7=lti)8ri4e strate(9. T"&a9 Bisleri "::ers 6 8a4<a(i!( "8ti"!sI a .*,)7l 4=8 a!& b"ttles i! *,, 7l' )litre' .)litre' *)litre' .)litre a!& .,)litre 8a4<s. The )litre b"ttle a44"=!ts :"r !earl9 *, 8er 4e!t ": the sales' ;ith the .)litre b"ttle ta<i!( =8 ., 8er 4e!t ": the sales. The re7ai!i!( siAes share the bala!4e. N"t "!l9 &"es he 8la! t" 7a<e the basi4 8a4<)siAes a#ailable all "#er the 4"=!tr9' he has als" &e4i&e& t" 4reate (reater #ariet9 i! 8a4<a(i!(. Fith i!!"#ati"! i! 8a4<a(i!( bei!( a <e9' the 4"78a!9 has i!tr"&=4e& a !e; 4ate("r9' the .)litre 8a4< i! ;ater)s4ar4e 4it9 ": Che!!ai a!& this has 8r"#e& tre7e!&"=sl9 8"8=lar. Mr. Cha=ha! is als" 8=rs=i!( a 8ri4e strate(9 a!& is 4"!:i&e!t that ;ith the (r";th i! #"l=7es he ;ill be able t" bri!( &";! the 8ri4es. %e :eels that Bisleri is 8ri4e& t" be!e:it #"l=7e 8=r4hase. F"r i!sta!4e ;hile the )litre b"ttle is 8ri4e& at Rs ,' the .)litre b"ttle is 8ri4e& at Rs

* DRs 6.*, 8er litreE' the *)litre 8a4< at Rs ., D Rs 3 8er litreE a!& the .,)litre 8a4< at 6, DRs -.*, 8er litreE. Fhile "! the "!e ha!& he :eels that the *,,7l a!& the .*,7l 8a4<s are the (r";th area ": the :=t=re' he is als" tar(eti!( the h"=seh"l& se(7e!t ;ith the lar(e 8a4< siAes. %"=seh"l&s' he sa9s' i! 4ertai! 8arts ": the 4"=!tr9 s8e!& a h=(e a7"=!t ": 7"!e9 "! :=el i! "r&er t" 8=ri:9 ;ater. F"r i!sta!4e' i! the ;ater)s4ar4e s"=th' 8e"8le s8e!& lar(e s=7s ": 7"!e9 t" b=9 ;ater a!& still 7"re t" 8=ri:9 it. Fith the r=!a;a9 hit ": its !e; .)litre 8r"&=4t i! s"7e 4ities ": the s"=th' the 4"78a!9 is :i!&i!( it &i::i4=lt t" 7eet the &e7a!&s ": these 7ar<ets. Mr. Cha=ha! attrib=tes the s=&&e! s8=rt i! the (r";th ": the b"ttle& ;ater i!&=str9' t" (r";i!( a;are!ess le#els 4a=se& b9 i!4rease& 8r"7"ti"!al a4ti#ities b9 the i!&=str9 8la9ers. This is 8r"babl9 the :irst ti7e that 7i!eral ;ater is bei!( 8=she& s" a((ressi#el9 "! the tele#isi"!. %e :eels that Bisleri itsel: is res8"!sible i! a lar(e ;a9 :"r the (r";i!( 8"8=larit9 ": the 8r"&=4t. A!& he 7a9 ;ell be ri(ht. The Bisleri bra!& &"es ha#e tre7e!&"=s re4all i! the 4"!s=7er 7i!&s4a8e a!&' i! s"7e 8la4es' is =se& as a (e!eri4 !a7e :"r b"ttle& ;ater. A44"r&i!( t" hi7 Parle a!& "ther 7i!eral ;ater bra!&s ha#e bee! the be!e:i4iaries ": the ba& C=alit9 ": 7=!i4i8al ta8 ;ater a!& risi!( 4"!s=7er a;are!ess &=e t" i!4reasi!( stri&e!49 ": ;ater :ilter 4"78a!ies. %e belie#es that his 7a@"r 4"78etit"rs are !"t "ther 7i!eral ;ater bra!&s b=t the i!!=7erable bra!&e& ;ater :ilters' ;hi4h ha#e :l""&e& the 7ar<et. This 8erha8s eG8lai!s his re4e!t br=sh ;ith E=re<a F"rbes' ;hi4h t""< Parle Bisleri t" 4"=rt "#er ;hat it alle(e& ;ere "::e!si#e a&#ertise7e!ts b9 the 4"78a!9 sh";i!( the E=re<a F"rbes ;ater :ilter' AC=a(=ar&' i! 8""r li(ht. Mr. Cha=ha!Hs eG8e4tati"!s :r"7 the 7i!eral ;ater 7ar<et 7a9 be t"" hi(h as 6, 8er 4e!t ": the 7i!eral ;ater 4"!s=7e& i! this 4"=!tr9 is b9 tra#elers a!& e#e! here s":t &ri!<s are str"!( 4"78etit"rs. I! the h"=seh"l& se(7e!t' he ;ill ha#e t" 4"78ete a(ai!st the tra&iti"!al 7eth"&s ": 8=ri:9i!( ;ater' the ;ater :ilters li<e the AC=a 2=ar& :r"7 E=re<a F"rbes' ;hi4h he 4lai7s are 8artl9 res8"!sible :"r s=44ess ": 7i!eral ;ater bra!&s. O! the "ther ha!& 8erha8s he is ri(ht. Distrib=ti"! ;ill =lti7atel9 &ri#e bra!& s=44ess' at least :"r !ati"!al le#el bra!&s. Als"' 4=rre!tl9 l"4alJre(i"!al bra!&s see7 t" be 7"#i!( ":: the shel#es. Fith Bisleri be4"7i!( a (e!eri4 !a7e :"r b"ttle& &ri!<i!( ;ater' i: he 4a! 7a!a(e the &istrib=ti"! ": the 8r"&=4t t" 7a<e it a#ailable ;here the 4"!s=7er !ee&s it the 7"st' he 7a9 ;ell s=44ee& i! his (a7ble ;ith ;aterK

Fith b=si!ess e!#ir"!7e!ts be4"7i!( &9!a7i4 a!& t=rb=le!t' "r(a!iAati"!s are :a4i!( a &i::i4=lt tas< i! attra4ti!( a!& retai!i!( their 4=st"7ers. The9 !ee& t" =!&ersta!& 4=st"7er beha#i"r a!& le#era(e 4=st"7er i!:"r7ati"! t" 7a!a(e 4=st"7ers 8r":itabl9. Th"se ;h" are !"t able t" &" this ;ill e#e!t=all9 (" "=t ": b=si!ess.

A b=si!ess :ir7 7ar<ets its 8r"&=4ts t" satis:9 4=st"7er !ee&s a!& ;a!ts' a!& i! t=r!' a4hie#e its ";! ("als. Mar<eti!( starts ;ith i&e!ti:9i!( 4=st"7er !ee&s a!& ;a!ts a!& e!&s ;ith satis:9i!( the7 thr"=(h a 4""r&i!ate& set ": a4ti#ities. A! =!&ersta!&i!( ": this :a4t (i#es rise t" the 7ar<eti!( 4"!4e8t. The 7ar<eti!( 4"!4e8t e7bra4es all the a4ti#ities ": a :ir7. It ai7s at 7at4hi!( the 4"78a!9Hs "::eri!( ;ith 4=st"7er !ee&s' t" a4hie#e the &esire& le#el ": 4=st"7er satis:a4ti"! a!& (e!erate 8r":its :"r the 4"78a!9. The i78"rta!t :eat=res ": 7ar<eti!( are 4=st"7er "rie!tati"!' l"!()ter7 8r":itabilit9 a!& :=!4ti"!al i!te(rati"!. Deli#eri!( 8r"&=4ts ;hi4h (i#e #al=e a!& satis:a4ti"! t" the 4=st"7er is the 7ai! ("al ": 7ar<eters. B=t "#er)4"!4e!trati"! "! a!9 "!e :eat=re Ds=4h as 8r"&=4ti"!' &istrib=ti"! et4.E lea&s t" 7ar<eti!( 79"8ia. Mar<eters !ee& t" &eli#er #al=e t" their 4=st"7ers. S"7eti7es' the9 als" !ee& t" i!:"r7 the7 ab"=t the #al=e the9 are &eli#eri!(. C"78lete 4=st"7er satis:a4ti"! is a4hie#e& b9 =!&ersta!&i!( 4=st"7er reC=ire7e!ts a!& &eli#eri!( s=8eri"r C=alit9 (""&s a!& ser#i4es. C"78a!ies 7=st 8r"#i&e the 4=st"7ers ;ith a 4"!ti!="=s :l"; ": !e; i&easJ"::ers a!& 4"!sta!tl9 e!ha!4e their ser#i4e le#els t" b=il& =8 satis:a4ti"! a7"!( 4=st"7ers. Mar<eters als" !ee& t" ;"r< 4"!ti!="=sl9 t" :i!& ;a9s a!& 7ea!s t" b=il& (""& relati"!s ;ith their 4=st"7ers. This reC=ires i!te(rati"! ": all the areas ": b=si!ess that t"=4h the 4=st"7ers li<e 7ar<eti!(' sales' 4=st"7er ser#i4e et4.' thr"=(h i!te(rati"! ": 8e"8le' 8r"4esses a!& te4h!"l"(9.

CONCLUSION
There is no more fresh #ater on 2arth today than there #as a million years ago. 9et today' : illion people share it. Since ;<=>' the #orld population has dou led' ut #ater use has tripled' notes ?ohn Dic/erson' an analyst and fund manager ased in San Diego. (nlike petroleum- he adds- no te#hnologi#al inno%ation #an e%er repla#e water. -hy invest in #ater, Because #ater is a roc/-solid gro#th area for these simple reasons( @ -ater #ill ecome more scarce in the future #ill e a greater net consumption of #ater. @ The #ater that is no# availa le #ill ecause there

ecome contaminated

The orld Bank>s re#ent report on 2ndia warned- &(nless dramati# #hanges are made - and made soon - 2ndia will not ha%e the #ash to maintain and build new infrastru#ture- nor the water re?uired for the e#onomy and its people.@ MY VIEF:) 2r";i!( 4"!s=7er a;are!ess ab"=t health has s8=rre& the &e7a!& :"r 8a4<a(e& ;ater . .