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  • KIA 22 First ST Los Angeles, CA 92182 Phone: 736-343-3434: Prepared By: Ab

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    Kia is looking for recommendations to improve their international marketing strategy based on an analysis of their current problems, marketing tactics, and social media use. Some issues identified include cheap quality seats, limited partnerships, and a need to strengthen their marketing mix of product, price, place, and promotion across different channels like YouTube, Facebook, and Twitter. The document provides an overview of questions to guide developing recommendations to enhance Kia's global marketing efforts.

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    Kia study

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    Kia study

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    Kia is looking for recommendations to improve their international marketing strategy based on an analysis of their current problems, marketing tactics, and social media use. Some issues identified include cheap quality seats, limited partnerships, and a need to strengthen their marketing mix of product, price, place, and promotion across different channels like YouTube, Facebook, and Twitter. The document provides an overview of questions to guide developing recommendations to enhance Kia's global marketing efforts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views14 pages

    KIA 22 First ST Los Angeles, CA 92182 Phone: 736-343-3434: Prepared By: Ab

    Uploaded by

    fabriziopapi
    Kia is looking for recommendations to improve their international marketing strategy based on an analysis of their current problems, marketing tactics, and social media use. Some issues identified include cheap quality seats, limited partnerships, and a need to strengthen their marketing mix of product, price, place, and promotion across different channels like YouTube, Facebook, and Twitter. The document provides an overview of questions to guide developing recommendations to enhance Kia's global marketing efforts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    Prepared by: Ab

    KIA 22 First St Los Angeles, CA 92182 Phone: 736-343-3434 www.kia.com

    What is International Marketing? What are the current problems with Kia? How do they market their business? What are the 4 Ps of Marketing? How do they use Social Media? What are your recommendations? Any Questions?

    What is International Marketing?


    Definition

    What are the current problems with Kia?


    The seats on Kias cars are made of cheap quality? Kia have very limited partnership?

    How do the market their business

    What are the 4 Ps of marking?


    Price Place Product Promotion

    Price
    $50000.00 $15.000

    Place
    Pic

    Product
    Pic of the product

    Promotion

    How do they use social media?


    Youtube Facebook Tweter

    Continue.
    Five minutes vedio

    What are you recommendations?


    from the previous slide.

    Q/A

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