MARKETING

, .. : 242

 1
20 (10 10 )
.
.

16

17

18

19

20

21

22

23

24

10

25

11

26

12

27

13

28

14

29

15

30

:
1. SPSS.
Variable view SPSS. ,
2 :

Marital_status (nominal variable), label , values

1= 2=.

Recall (nominal variable), label , values 1=

2=.

missing values 2 . ,
Data view.

Data Variable Views

2. ;
(2)
.
:

Analyze Descriptive Statistics Frequencies

Recall Variable(s) OK

Output SPSS
:

Statistics

N

Valid

30

Missing

Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

18

60,0

60,0

60,0

12

40,0

40,0

100,0

Total

30

100,0

100,0

, 18 ( 60% )
.
3.
;
(3) (4)
2
(, ). :

Data

Split File

Compare Groups

Marital_status Groups Based On

OK

(2).
Output :

Statistics

Valid

15

Missing

Valid

0
15

Missing

Cumulative

Valid

Valid

Percent

Valid Percent

Percent

13

86,7

86,7

86,7

13,3

13,3

100,0

15

100,0

100,0

33,3

33,3

33,3

10

66,7

66,7

100,0

Total

15

100,0

100,0

Total

Frequency

, 5
.

4.
;

(3), 86,7%
.

5. Phi.
;
;
Phi
Split File
.
Data Split File Analyze all cases, do not create groups OK
O Phi :
Analyze Descriptive Statistics Crosstabs. ,
Marital_status Row(s) Recall Column(s)
StatisticsPhi and Cramers VContinueOK

 Output :

Case Processing Summary

Cases
Valid
N
*

Missing

Percent
30

Total

Percent

100,0%

,0%

* Crosstabulation
Count

Total

Total

13

15

10

15

18

12

30

Symmetric Measures
Value
Nominal by Nominal

N of Valid Cases

Approx. Sig.

Phi

,544

,003

Cramer's V

,544

,003

30

Percent
30

100,0%

 (+ 0,544)
, sig. 0,003 critical values 0,05 0,01
.

( 1 10)
( 1 10)
.
.

10

10

11

12

13

10

14

10

15

16

17

18

19

20


1. SPSS.
Variable view SPSS. ,
2 :

Product (scale variable), label .

Advertisement (scale variable), label .

missing values 2 . ,
Data view.

Data Variable Views

2. scatterplot . ;
;
scatterplot :

Graphs Legacy Dialogs Scatter/Dot Simple Scatter Define

Product Y Axis Advertisement X Axis OK

Output
:

identity line scatterplot

2 . Advertisement,
Product. , r2 = 0,651

 Advertisement 65,1%
Product.
3. Pearson.
scatterplot
. ,
Pearson .
:
Analyze Correlate Bivariate Advertisement
Product Variables one-tailed, scatterplot

Pearson Flag significant correlations

Output :

Correlations

Pearson Correlation

Sig. (1-tailed)
N

Pearson Correlation
Sig. (1-tailed)
N

,807

**

,000
20

20

**

,807

,000
20

20

**. Correlation is significant at the 0.01 level (1-tailed).

Pearson 0,807.

4. () ; ;
(4)
.
:
Analyze Descriptive Statistics Descriptives
Product Variable(s) Options Mean Std.
deviation OK

Output :

Descriptive Statistics
N

Mean

20

Valid N (listwise)

20

6,05

Std. Deviation
2,282

, 6,05 2,282.
5. ( ;
;
(5)

. :

Analyze Descriptive Statistics Descriptives

Advertisement Variable(s) Options Mean
Std. deviation OK

Output :

Descriptive Statistics
N

Mean

20

Valid N (listwise)

20

5,35

Std. Deviation
2,134

, 5,35
2,134.
6. ;
3 ,
Pearson 2 0,807. ,
.
7. Pearson ;
3 , sig. value
critical values 0,05 0,01.
0,01.