Scribd Logo
Upload

Welcome to Scribd!

  • Assignment 01: Faculty of Business Administration

    Uploaded by

    schlemielz
    3 views1 page
    The document discusses an assignment for a Marketing Research course. It provides context that Coca-Cola changed its flagship brand from Coca-Cola Classic to New Coke and then later returned to the old favorite. Students are asked to identify the decision problem Coca-Cola management faced and define the marketing research problem and its specific components. The assignment is to be submitted in written form with a cover page by the specified due date.

    Original Description:

    Original Title

    Assignment 01

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses an assignment for a Marketing Research course. It provides context that Coca-Cola changed its flagship brand from Coca-Cola Classic to New Coke and then later returned to the old favorite. Students are asked to identify the decision problem Coca-Cola management faced and define the marketing research problem and its specific components. The assignment is to be submitted in written form with a cover page by the specified due date.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views1 page

    Assignment 01: Faculty of Business Administration

    Uploaded by

    schlemielz
    The document discusses an assignment for a Marketing Research course. It provides context that Coca-Cola changed its flagship brand from Coca-Cola Classic to New Coke and then later returned to the old favorite. Students are asked to identify the decision problem Coca-Cola management faced and define the marketing research problem and its specific components. The assignment is to be submitted in written form with a cover page by the specified due date.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH Dhaka, Bangladesh

    Fa !l"# $% B!s&ness Ad'&n&s"(a"&$n MBA Program: Fall Semester 2013 Course Title: Marketing Research

    Ass&gn'en" )*

    +e a(e all a,a(e "ha" "he C$ a-C$la C$'-an# hanged &"s %lagsh&- .(and $% // #ea(s "$ Ne, C$ke and s!.se0!en"l# (e"!(ned "$ "he $ld %a1$(&"e, C$ a-C$la Class& 2 Read as '! h 'a"e(&al as #$! an $n "h&s 3'a(ke"&ng .!ngle24 Iden"&%# "he de &s&$n -($.le' "he C$ke 'anage'en" %a ed2 As a (esea( he(, de%&ne "he 'a(ke"&ng (esea( h -($.le' and &"s s-e &%& $'-$nen"s2

    N$"e5 1. Stu ents are aske to !re!are an su"mit this task in e!en entl#. $ast %ate o& Su"mission: 67 Se-"e'.e( 6)*8 +ednesda# '(ithout missing). 2. Must ha*e a co*er !age &ollo(ing the uni*ersit# st#le an ,(&"e #$!( lass se(&al n!'.e( along (ith #our +% , 3. Form o& Su"mission: Hand ,(&""en.

    You might also like