Comparative Analysis Between Pizza Hut and Domminos

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TITEL OF THE PROJECT

PROJECT AT A GLANCE COMPANIES NAME PROJECT TITEL Pizza : - Pizza Hut and Dominos Pizza : - Comparati ! stud" #!t$!!n Hut and Dominos PROJECT %&IDE :-Dr' MANISHA SHARMA
NAME O( THE ST&DENTS: - D)anan*a" +P%(,-./01 2ars)a a3ar$a4+P%(,-.1 Pri"a +P%(,-.1 Aamit +P%(,-.-51
PROJECT D&RATION S&,MITTION DATE
:-APPRO6 7- Da"s : - -8'-5'8--9
JAIPURIA INSTITUTE OF MANAGEMENT, NOIDA
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Acknowledgement
T)is r!port #!ars t)! imprint o: man" p!op4! and $it)out t)!ir support it $ou4d not )a ! !;ist!d' (irst o: a44 $! $ou4d 4i<! to !;pr!ss our sin=!r! ind!#t!dn!ss and pro:ound 3ratitud! to our par!nts $)os! support in a44 mann!rs )ad mad! us =apa#4! to =omp4!t! t)is pro*!=t' >! a=<no$4!d3! our d!!p!st t)an<s to D!
M"n#$%" S%" m" :or a44 t)!ir =ar! and !n=oura3in3 $ords and 3i in3 su33!stion at di::!r!nt point o: tim!s' At t)! outs!t $! $ou4d 4i<! to put on r!=ord our sin=!r! 3ratitud! to a44 o: our :ri!nds :or 3i in3 us a4ua#4! id!as t)rou3)out o: our pro*!=t'
Te"m mem&e $'( D%"n"n)"* +,m" P #*" Goel
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E.ECUTI-E SUMMAR/
(rom t)! =omparati ! stud" o: t)!s! t$o (ast :ood =)ains Pizza )ut and Dominos $! und!rstand t)at on $)i=) :ront? $)i=) =ompan" is $!a<!r t)an ot)!rs' As $! <no$ t)at Pizza )ut is t)! 4ar3!st pizza r!staurant =ompan" in t)! $or4d $it) /8--- out4!ts in 9- =ountri!s and it !nt!rs in INDIA in /99@$)!r! as T)! Dominos pizza !nt!rs in INDIA in /990 and no$ it )as 88- out4!ts in India' ,ut a:t!r a44 Dominos $)i=) )as (irst mo !r ad anta3! and =ustom!r #as!A =annot su==!!d as most :a ora#4! #rand in #!t$!!n t)! p!op4! o: t)os! $)o 4i<!s Pizzas'
(rom t)is stud" $! <no$ t)at pizza )ut ma<!s its num#!r / position in #!t$!!n p!op4!s' And in t)! pr!:!r!n=! sid! p!op4! a4so pr!:!r Pizza )ut rat)!r t)an domino!s' In pri=! =at!3or" t)! pri=! o: t)! pizza is 4!ss in Dominos rat)!r t)an pizza-)ut #ut on=! a3ain t)! Bua4it" o: pizza and t)! =onditions $)i=) is impos!d #" t)! domino!s :or door-st!ps s!r i=!s ma<!s dominos 4!ss attra=ti !'
(rom t)is sur !" som! :indin3 ar! a#stra=t!d $)i=) is s)o$n #!4o$: -
FINDINGS
F om t%e tot"l o0 12 e$3ondent$
78 ar! ma4! r!spond!nts /. ar! :!ma4! r!spond!nts' T)!s! r!su4ts as t)! ma4! ar! 4!adin3 t)! samp4! and :!ma4! s)o$!d 4!ss int!r!st in parti=ipatin3 in t)! stud"A T)! /.-8. A3!-3roup ar! mor! isit!d Pizza out4!ts +78p!rson'1 In o==upation sid!: - Mor! stud!nts isit!d t)! out4!ts rat)!r t)an ot)!r o==upants+85 stud!nts1
Concl,$#on' (rom t)! stud" o: t)is sur !" $! :ind t)at T)! Pizza )ut 3ain a 3ood mar<!t s)ar! rat)!r t)an Dominos' T)! pr!:!r!n=!s o: t)! p!op4! :or Pizza ar! mor! $it) Pizza-)ut' Ma4!s ar! mor! attra=t!d to$ards Pizza-)ut du! to 3ood am#ian=!s and :r!s)n!ss rat)!r t)an $om!ns' T)! ma4! r!spond!nts ar! mor! attra=t!d to$ards pizza and :!ma4!s ar! not r!spondin3 4i<! as M!ns' T)! Bua4it" o: Pizza-)ut is #!tt!r t)an Dominos' T%e $t,d* "l$o $%ow$ t%"t t%e Ind#"n c,$tome $ " e not 3 #ce $en$#t#4e w%en t%e* get good 3 od,ct, 5,"l#t* "nd $e 4#ce$!
Recommend"t#on$' (
T)!r! ar! som! r!=omm!ndations r!3ardin3 #ot) o: t)! Pizza-out4!ts: Fo P#66"(%,t: - Impro ! t)! Bua4it" o: t)! s!r i=! o: t)! door-st!ps and R!du=! t)! pri=! o: t)! Pizzas' Fo Dom#no7$: - impro ! t)! Bua4it" o: t)! PizzasA In=r!as! t)! isi#i4it" In t)! mar<!t? S)ou4d tr" to r!3ain trust o: t)! Custom!r r!3ardin3 its Door st!ps s!r i=!s'
INTROD&CTION
This research is based on service comparison of pizza hut and dominos. Delivering quality service is of utmost important. This research is based to test the quality of service and comparison between two pizza Houses. The fast food industry of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the mar et crossing !"#. $urther, on the bac of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. %ut some of the
most rapid growth is occurring in the developing world& where it's radically changing the way people eat. (eople buy fast food because it's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth.
T%#$ e3o t 3 o4#de$ e8ten$#4e e$e" c% "nd "t#on"l "n"l*$#$ on t%e Ind#"n 0"$t 0ood #nd,$t * "nd t "ck$ t%e c%"ng#ng d*n"m#c$ o0 t%e m" ket' It :!atur!s mar<!t p!r:orman=!? <!" r!4at!d s!=tors and =omp!titi ! 4ands=ap! o: t)! mar<!t' T)! r!s!ar=) stud" 4oo<s into t)! mar<!t =ondition and :utur! :or!=asts? and out4in!s =urr!nt tr!nds and ana4"s!s' It )as #!!n mad! to )!4p =4i!nts in ana4"zin3 t)! opportuniti!s? =)a44!n3!s and dri !rs ita4 to t)! 3ro$t) o: :ast :ood industr" in India'
(or t)! purpos! o: t)is r!port? (ast (ood Industr" in=4ud!s :ast :ood r!staurants? t!a)ous!s? =o::!! s)ops and *ui=! #ars in India' Consum!rs $i44 #! :!!4in3 t)! impa=t o: t)! =risis :ar mor! o !r t)! =omin3 mont)s and $i44 )a ! to ad*ust t)!ir dai4" )a#its and attitud!s a==ordin34"' T)!r! ar! a4r!ad" =4!ar si3ns pointin3 in t)is dir!=tion? $)i=) ar! not n!=!ssari4" d!trim!nta4 to :ood r!tai4' In tim!s o: !=onomi= =risis? t)! =o=oonin3 !::!=t t!nds to !m!r3! and t)is in o4 !s =onsum!rs :o=usin3 in=r!asin34" on a=ti iti!s $it)in t)!ir o$n )om!s' (or !;amp4!? t)!" $i44 3o out 4!ss in :a or o: !n*o"in3 ! !nin3s in' T)!s!
#!)a iors $i44 impa=t primari4" on t)! r!staurant industr"? $it) t)! 4a=< o: =onsumption outsid! t)! )om! mad! up :or #" t)! pur=)as! o: :ood produ=ts to #! !at!n at )om!? t)! r!s!ar=) 3roup not!d - som!t)in3 $)i=) )as a4r!ad" #!!n s!!n in a num#!r o: =ountri!s. A4t)ou3) on4" around )a4: o: =onsum!rs $i44 a=tua44" #! a::!=t!d #" t)! =risis? t)! situation $i44 )a ! a ma*or impa=t on :ood r!tai4' T)! arious s!=tors? industri!s and r!tai4 $i44 a44 #! a::!=t!d #" t)! !=onomi= =risis to ar"in3 d!3r!!s' T)!r! $i44 #! 4os!rs? #ut a4so $inn!rs in t)is do$nturn'
T%e 9222 co e 0"$t 0ood et"#l #nd,$t * #$ m"#nl* dom#n"ted &* t%e m,lt#n"t#on"l 3l"*e $ "nd t%e ke* 3l"*e $ w%#c% " e "ct#4e #n t%e e$e" c% o0 t%e 0ood et"#l#ng #ncl,de'
P#66" %,t
Pizza Hut is on! o: t)! :4a3s)ip #rands o: CumD ,rands? In='? $)i=) a4so )as E(C? Ta=o ,!44? AF> and Lon3 Jo)n Si4 !rs und!r its um#r!44a' Pizza Hut is t)! $or4ds 4ar3!st pizza =)ain $it) o !r /8?0-- r!staurants a=ross 9/ =ountri!s' In India? Pizza Hut )as /7G r!staurants a=ross 7@ =iti!s? in=4udin3 D!4)i? Mum#ai? ,an3a4or!? C)!nnai? Eo4<ata? H"d!ra#ad? Pun! ? and C)andi3ar) amon3st ot)!rs' CumD
Is in t)! pro=!ss o: op!nin3 Pizza Hut r!staurants at man" mor! 4o=ations to s!r i=! a 4ar3!r =ustom!r #as! a=ross t)! =ountr"'
Dom#no$
DominoHs ision is :o=us!d on IE;=!ptiona4 p!op4! on a mission to #! t)! #!st pizza d!4i !r" =ompan" in t)! $or4dD J' DominoHs is =ommitt!d to #rin3in3 :un and !;=it!m!nt to t)! 4i !s o: our =ustom!rs #" d!4i !rin3 d!4i=ious pizzas to t)!ir doorst!p in 7- minut!s or 4!ss? and a44 its strat!3i!s ar! aim!d at :u4:i44in3 t)is =ommitm!nt to$ards its 4ar3! and ! !r-3ro$in3 =ustom!r #as!' DominoHs =onstant4" stri !s to d! !4op produ=ts t)at suit t)! tast!s o: its =ustom!rs? t)!r!#" #rin3in3 out t)! >o$ !::!=t +t)! :!!4 3ood :a=tor1' DominoHs #!4i! !s stron34" in t)! strat!3" o: HT)in< 4o=a4 and a=t r!3iona4H' T)us? tim! and a3ain DominoHs )as #!!n inno atin3 toppin3s suita#4! to t)! tast! #uds o: t)! 4o=a4 popu4a=! and t)! Indian mar<!t )as !r" $!44 a==!pt!d t)!s!'
Problem statement
>)" do p!op4! pr!:!r Pizza-Hut o !r Dominos pizza +In r!sp!=t o: s!r i=!? Bua4it"? pri=!? 4o=ation1K
Re$e" c% O&)ect#4e
+i1
To :ind out t)! =omparati ! ana4"sis #!t$!!n Pizza)ut and dominos-pizza' =)!=< out t)! pr!:!r!n=!s o: t)! p!op4! L or t)! =ustom!rs' :ind out $)i=) :a=tors ar! mor! pr!:!rr!d #" t)! =ustom!rs'
+ii1 To
+iii1To
:AC+GROUND OF THE PI;;A( HOUSES
Dom#no7$ Sto * T)! DominoHs Pizza stor" is on! o: passion? d!t!rmination? t)! a#i4it" to o !r=om! ad !rsit" and most important4"? a sin34!-mind!d dr!am o: #!=omin3 num#!r on! in t)! pizza )om!-dinin3 industr"' Fo, Dec"de$ O0 E83e #ence
T%e <92$
DominoHs Pizza #!3an $it) on! stor! in Cpsi4anti? Mi=)i3an on D!=!m#!r 9? /9@-' Its o$n!r? T)omas S' Mona3)an? $as a 87-"!ar-o4d stud!nt at t)! &ni !rsit" O: Mi=)i3an S=)oo4 O: Ar=)it!=tur! $)o $as 4oo<in3 :or a #usin!ss !ntur! to sponsor )is studi!s' >it) )is #rot)!r Jam!s? )! #ou3)t an !;istin3 pizza stor! =a44!d Domini=<Hs Pizza' H! soon :ound )ims!4: a#sor#!d in t)! pizza #usin!ss and imm!diat!4" #!3an to ma<! impro !m!nts' A4t)ou3) a no i=! in t!rms o: pizza ma<in3 s<i44s and <no$4!d3! o: t)! industr"? Mona3)an )ad t)! s!4:-d!t!rmination to 3!t t)! *o# don! and to do it #!tt!r t)an an"on! !4s!' >)at $as n!!d!d $as to =onsist!nt4" ma<! 3r!at pizzas :ast and sa:!4" d!4i !r t)!m to t)! =ustom!rHs door'
His partn!rs)ip $it) )is #rot)!r $as disso4 !d in /9@/? #" /9@0? Mona3)an o$n t)r!! stor!s and o::i=ia44" =)an3!d t)! =ompan" nam! to DominoHs Pizza? In=' A pion!!r and inno ator in t)! pizza d!4i !r" industr"? Mona3)an =ontinuous4" 4oo<!d :or #!tt!r and :ast!r $a"s to )and4! t)! rus)' H! d! !4op!d a :ast pizza-ma<in3 m!t)od and an !::i=i!nt ord!r ta<in3 s"st!m' (rom t)! mom!nt t)! p)on! ran3 to t)! tim! t)! pizza $as d!4i !r!d to t)! =ustom!rHs door? Mona3)an str!ss!d t)! n!!d :or )ust4!' JN! !r 3!t #!)indJ $as t)! op!ratin3 motto' E !n t)ou3) d!4i !r" dri !rs $!r! instru=t!d to a#id! #" t)! tra::i= 4a$s at a44 tim!s? on=! t)!" 3ot out o: t)!ir d!4i !r" !)i=4!s t)!" $!r! to run to t)! =ustom!rHs )ous!? !nsurin3 a pipin3 )ot pizza' Capita4izin3 on t)! su==!ss )! )ad :ound in )is t)r!! stor!s s!r i=in3 =o44!3! =ampus!s? Mona3)an adapt!d t)! sam! su==!ss:u4 s"st!m at Mi=)i3an Stat! &ni !rsit" in /9@G' A massi ! pizza =ra in3 popu4ation o: 8-?--- stud!nts 4i in3 on on! =ampus? o::!rin3 on! siz! o: pizza $it) on4" si; toppin3s to =)oos! :rom and introdu=in3 t)! =ompan"Hs 7- minut! p4!d3! soon mad! t)is stor! t)! =ompan"Hs #i33!st mon!" ma<!r' T)is stor! is a4so nota#4! #!=aus! it so4idi:i!d in Mona3)anHs mind t)! n!!d to !;pand' Mona3)an so4d )is :irst :ran=)is! to C)ar4!s %ra" on Apri4 /? /9@G? a:t!r p!rsona44" trainin3 %ra" :or t)! *o# )ims!4:'
T)! =ompan" su::!r!d its :irst s!rious s!t#a=< $)!n on (!#ruar" .? /9@. t)! =ompan"Hs =!ntra4 o::i=! and =ommissar" $!r! d!stro"!d #" :ir!' T)! =ompan" $as inad!Buat!4" insur!d and Mona3)an $as on4" a#4! to r!=oup M/7?@-- in 4oss!s' N! !rt)!4!ss? Mona3)anHs #!4i!: in )is dr!am dro ! )im to pus) t)! =ompan" :or$ard on=! a3ain' ," t)! !nd o: /9@9? DominoHs Pizza? In='? =onsist!d o: 58 stor!s r!portin3 an !stimat!d M.'/ mi44ion in tota4 sa4!s' T%e <=2$ D!spit! its )i3) turno !r? DominoHs $as M/'0 mi44ion in d!#t' ," /9G-? its =r!ditors too< a=tion and 8-- 4a$suits $!r! :i4!d a3ainst it' Mona3)an 4ost =ontro4 o: t)! =ompan" to t)! #an<s? on4" to )a ! it r!turn!d to )im /mont)s 4at!r in $ors! =ondition t)an $)!n t)!" )ad ta<!n it o !r' Mona3)an and )is $i:! mana3!d to sa4 a3! $)at $as 4!:t o: t)! =ompan" and on=! a3ain too< o:: in pursuit o: t)!ir dr!ams'
Mona3)an :o=us!d on r!#ui4din3 t)! trust o: )is =r!ditors and t)! =ompan"Hs r!putation and sp!nt mu=) o: )is tim! isitin3 )is stor!s? ta4<in3 $it) stor! mana3!rs and t!am m!m#!rs? and o#s!r in3 t)!m in a=tion' H! =ontinu!d to !mp)asis t)! DominoHs s"st!m o: simp4i=it" and sp!!d' Passin3 on )is !nt)usiasm :or t)! natur! o: t)! #usin!ss and =r!atin3 a :ri!nd4"? =omp!titi ! !n ironm!nt?
Mona3)an a4so imp4!m!nt!d t)! JMana3!r o: t)! C!arJ a$ard? a nationa4 )onor pr!s!nt!d to t)! =ompan"Hs #!st stor! =r!$ =)i!:'
Eno$in3 $)at mad! DominoHs di::!r!ntA primari4" its unpara44!4!d su==!ss:u4 s"st!m o: promotin3 :rom $it)in? pizza ma<!rs? d!4i !r" dri !rs and ord!r ta<!rs a44 <n!$ t)!" )ad t)! opportunit" to ad an=! t)rou3) t)! ran<s to #!=om! a stor! mana3!r or ! !n a :ran=)is!!' T)is not on4" !n=oura3!d a spirit o: !ntr!pr!n!urs)ip? #ut a4so !nsur!d a d!di=at!d? industrious $or<:or=!' T!n "!ars 4at!r Mona3)anHs ision o: promotin3 :rom $it)in to #ui4d t)! #!st =ompan" $it) t)! #!st p!op4! paid o:: as 98N o: DominoHs Pizza :ran=)is!!s )ad start!d t)!ir =ar!!rs in t)! =ompan" at !ntr" 4! !4 *o#s'
Maintainin3 )is p!rsist!n=! on ma<in3 trainin3 a top priorit"? a $!!<-4on3 n!$ !mp4o"!! ori!ntation pro3ram $as d! !4op!d as Mona3)an tour!d t)! =ountr" isitin3 stor!s' A:t!r a d!=ad! and a )a4: o: si;t!!n )our s)i:ts and !nd4!ss o#sta=4!s to o !r=om!? Mona3)an and DominoHs Pizza $!r! :ina44" runnin3 smoot)4"' ," t)! !nd o: /9G5? t)!r! $!r! n!ar4" /-- stor!s amassin3 M8-'5 mi44ion in sa4!s' Lat! in /9G5? Mona3)an r!=!i !d a 4!tt!r :rom Amstar Corporation $)i=) )ad #!!n usin3 t)! trad!mar< JDominoJ sin=! /9--' It d!mand!d t)at )! =)an3! )is =ompan"Hs nam!' >it) n!ar4" /-- stor!s
nation$id! and 3ro$in3 pu#4i= r!=o3nition and a==!ptan=!? DominoHs Pizza $as #!in3 to4d to r!turn to t)! startin3 3at!'
On S!pt!m#!r 7-? /9G0? Amstar :i4!d suit a3ainst DominoHs Pizza :or trad!mar< in:rin3!m!nt' DominoHs 4ost t)! =as! and $as :or=!d to op!rat! a44 n!$ stor! op!nin3s und!r t)! nam! Pizza Dispat=)' ,ut /9.#rou3)t a positi ! =on=4usion to t)! 4a$suit? $it) t)! =ompan" #!in3 p!rmitt!d on=! a3ain to op!rat! und!r its 4on3-!sta#4is)!d id!ntit" o: DominoHs Pizza' T)! =ompan" !nd!d t)at "!ar $it) 79. stor!s r!=ordin3 M9. mi44ion in sa4!s'
(ran=)isin3 a4so =ontinu!d to 3ro$' In :a=t? #" t)is tim!? most o: t)! =ompan"Hs 3ro$t) =am! :rom its stron3 :ran=)is! #as!? and t)! ma*orit" o: t)! :ran=)is!!s $!r! :rom t)! int!rna4 ran<s' Opportunit" <!pt t)! DominoHs Pizza t!am moti at!d and )i3)4" produ=ti !' T)!r! $as som!t)in3 #i3 $aitin3 :or ! !r"#od" $)o $as $i44in3 to $or< :or it' Mona3)an o:t!n r!:!rr!d to )is :ran=)is!!s as t)! !r" )!art o: t)! =ompan" and tim! and tim! a3ain t)!" )a ! pro !n t)is to #! tru!' >it) t)!ir !n!r3"? d!di=ation and :inan=ia4 in !stm!nt? t)!" $ou4d )!4p #rin3 DominoHs Pizza to a 4! !4 o: su==!ss #!"ond $)at Mona3)an )ad ! !r ima3in!d possi#4!'
T%e <>2$ In /9.7 t)! =ompan" =!4!#rat!d t)! op!nin3 o: its :irst int!rnationa4 stor! in >innip!3? Canada' DominoHs Pizza Int!rnationa4? $)i=) Mona3)an =a44!d t)! =ompan"Hs J)op! :or t)! :utur!?J #!=am! in part r!sponsi#4! :or mu=) o: t)! =ompan"Hs 4at!r mo !m!nt and 3ro$t)' /9.7 a4so sa$ t)! op!nin3 o: t)! =ompan"Hs /---t) stor! in Co4orado Sprin3s? Co4orado' A:t!r a Buart!r o: a =!ntur" o: )onin3 its pizza ma<in3 and d!4i !r" s"st!ms? DominoHs Pizza <n!$ t)! pizza d!4i !r" #usin!ss' In /9.0 t!ns o: t)ousands o: =ustom!rs around t)! $or4d s)o$!d t)!ir =on:id!n=! in t)! =ompan" #" ord!rin3 /70 mi44ion pizzas durin3 t)at "!ar? an astonis)in3 @9N in=r!as! o !r t)! pr! ious "!arHs sa4!s' ," /9.9 DominoHs )ad op!n!d its 0---t) stor!'
T%e ?2$
," /998 t)! int!rnationa4 di ision )ad op!n!d its 0--t) stor! outsid! t)! &nit!d Stat!s' T)! dom!sti= mar<!t =ontinu!d to 3ro$ $it) t)! introdu=tion o: inno ati ! ariations to t)! ori3ina4 pizza r!=ip! as $!44 as =r!ati ! up-s!44 it!ms' /997 $as s)apin3 up as anot)!r ma*or "!ar :or DominoHs unti4 D!=!m#!r #rou3)t on! mor! =risis: a MG9 mi44ion *ud3m!nt a3ainst t)! =ompan" in a 4a$suit a44!3in3 t)! 7- minut! 3uarant!! $as at :au4t in a St Louis tra::i= a==id!nt' A:t!r da"s o: sou4-s!ar=)in3?
Mona3)an d!=id!d to $it)dra$ t)! 3uarant!! p!rman!nt4"? a mo ! t)at mad! )!ad4in!s $or4d$id! su=) $as DominoHs r!no$n' Not on4" is Mona3)an =r!dit!d $it) pion!!rin3 t)! mu4ti-#i44ion do44ar pizza d!4i !r" industr"? #ut a4so $it) num!rous in !ntions' H! is r!sponsi#4! :or t)! =orru3at!d pizza #o;? =on !"or o !ns? and Dou3 mi;!rs? insu4at!d #a3s to transport pizzas in? t)! pizza s=r!!n? Dou3 tra"s and? most important to t)! su==!ss o: )is o$n #usin!ss? a uniBu! :ran=)isin3 s"st!m !na#4in3 mana3!rs and sup!r isors to #!=om! ind!p!nd!nt #usin!ss o$n!rs'
In /999 Mona3)an? a d!!p4" spiritua4 man? d!=id!d it $as tim! to 3i ! #a=< to t)! =ommunit" mu=) o: t)! $!a4t) )! )ad a==umu4at!d as a r!su4t o: )is 79 "!ars at t)! )!4m o: t)is 3r!at =ompan"' So )! so4d DominoHs Pizza to ,ain Capita4? an or3anization $it) a pro !n tra=< r!=ord o: id!nti:"in3 =ompani!s $it) si3ni:i=ant 3ro$t) pot!ntia4? and st!!rin3 t)!m to a=)i! ! t)at pot!ntia4'
T%e F,t, e
Man" =)an3!s )a ! #!!n mad! sin=! DominoHs $as so4d to ,ain Capita4? and a n!$ spirit o: !;=it!m!nt )as pa !d t)! $a" :or t)! :utur!' D!spit! !n=ount!rin3 s!t#a=<s and o#sta=4!s a4on3 t)! $a"? t)! stor" o: Tom Mona3)anHs 79 "!ars at t)! )!4m o: DominoHs Pizza is on!
o: n! !r 3i in3 up on "our dr!ams' >)at #!3an as on! manHs ision ! o4 !d into a t)ri in3 $or4d$id! industr"K
Dom#no7$ P#66" Ind#" L#m#ted

Domino's Pizza India Limited (DPIL) is t)! mast!r :ran=)is!! :or India? Sri4an<a ? ,an34ad!s) and N!pa4 :rom Dominos Pizza Int!rnationa4 In='? &SA' T)! =ompan" )ad #!!n promot!d #" Mr' S)"am S' ,)artia and Mr' Hari S',)artia o: t)! Ju#i4ant Or3anos"s %roup +(orma44" 2am Or3ani= %roup1'
T)! Compan" $as in=orporat!d in Mar=) /990' T)! (irst DominoHs Pizza stor! in India $as op!n!d in Januar" /99@? at N!$ D!4)i and toda" a:t!r nin! "!ars DominoHs Pizza India )as 3ro$n into a =ountr"$id! n!t$or< o: o !r /-out4!ts in 8G =iti!s? $)i=) in=4ud!s:-
No t% - D!4)i? %ur3aon? C)andi3ar)? Lud)iana? Amritsar? Ja44and)ar? D!)radun? S)im4a? A3ra? Eanpur? Lu=<no$? Noida? (arida#ad? Mussoori!
So,t% - C)!nnai? ,an3a4or!? H"d!ra#ad? Coim#otor!? Man3a4or!? Co=)in? S!=undra#ad? Manipa4?
E"$t - Eo4<atta
@e$t - Mum#ai? Pun!? A)m!da#ad? %oa
Dominos int!nds to p!n!trat! =omp4!t!4" $it)in t)!s! mar<!ts #" op!nin3 up 8--80 out4!ts p!r "!ar in t)!s! =iti!s' Dominos )as a "oun3 and !nt)usiasti= t!am o: o !r 8?/-- !mp4o"!!s' Toda"? Dominos )as !m!r3!d as t)! 4!ad!r in t)! :ast :ood s!3m!nt $it) a#out @0N o: mar<!t s)ar! o: pizza d!4i !r" in India and )a ! out4!ts mor! t)an an" ot)!r =orporation in t)! #usin!ss o: :ood? not *ust t)! pizza #usin!ss' A44 t)! Compan" out4!ts ar! =orporat! out4!ts in !st!d #" t)! =ompan" and a4so mana3!d #" t)! =ompan"'
O !r a p!riod sin=! /99@? DominoHs Pizza India )as !sta#4is)!d a r!putation :or #!in3 a )om! d!4i !r" sp!=ia4ist =apa#4! o: d!4i !rin3 its pizzas $it)in 7minut!s to its =ommunit" o: 4o"a4 =ustom!rs :rom its !ntir! stor!s around t)! =ountr"' Custom!rs =an ord!r t)!ir pizzas #" =a44in3 t)! sin34! =ountr"$id! "Hunger Helpline" - 1600-111-123 and Dominos $as t)! :irst on! to start t)is :a=i4it" :or its =ustom!rs'
Dominos ision is I !"eptional people on a mission# to $e t%e $est pizza deli&er' "ompan' in t%e (orld)O' Dominos is =ommitt!d to #rin3in3 :un and !;=it!m!nt to t)! 4i !s o: our =ustom!rs #" d!4i !rin3 d!4i=ious pizzas to t)!ir doorst!p in 7- minut!s or 4!ss? and a44 our strat!3i!s $or< :or :u4:i44in3 t)is =ommitm!nt to$ards our 4ar3! and ! !r-3ro$in3 =ustom!r #as!'
DominoHs =onstant4" stri !s to d! !4op t)! produ=t t)at suits t)! tast! o: its =ustom!rs to #rin3 out t)! '*+*' e,,e"t +i'!' t)! :!!4 3ood :a=tor1' Dominos #!4i! !s in t)! strat!3" o: IT)in< 4o=a4 and a=t r!3iona4O t)at is #4!nd!d $it) a p4a":u4 ima3! p!rsoni:i!d #" our JHun3r" E"aKJ positionin3' T)us? tim! and a3ain Dominos )as #!!n inno atin3 toppin3s? suita#4! to t)! tast!#uds o: t)! 4o=a4s and t)!s! )a ! #!!n !r" $!44 a==!pt!d #" t)! Indian mar<!t? ar! doin3 !;t!nsi !4" $!44 in t)! mar<!t' >! ar! =onstant4" in t)! pro=!ss o: inno atin3 :urt)!rA $! introdu=! n!$ toppin3 ! !r" 7 P5 mont)s
Dominos und!rstands =ustom!rs d!mand and is =onstant4" d! !4opin3 4o=a4 :4a ors und!rstandin3 t)! 4o=a4 s!ntim!nts' A4so? t)! in3r!di!nts? sau=!s !t=' ar! mad! <!!pin3 in mind t)! tast! #uds o: Indian =onsum!rs $)i4! r!tainin3 t)! int!rnationa4 :4a or'
Dominos =onstant4" stri ! to ma<! t)! =ompan" an int!3ra4 part o: t)! 4i !s o: t)! tar3!t audi!n=!s #" 3!ttin3 in o4 !d $it) t)! =4i!nt!4! at t)! !motiona4 4! !4 and #ui4din3 4on3-t!rm r!4ations)ip $it) t)!m' T)us? Dominos =on=!ntrat! mor! on =arr"in3 out #!4o$-t)!4in! a=ti iti!s in t)! ar!a it s!r !s'
Dominos #!4i! ! in #rin3in3 :un and !;=it!m!nt into t)! 4i !s o: our =4i!nt!4!' >! ta<! our d!4i !r" proposition !r" s!rious4" and our !ntir! =orporat! !t)i= is #as!d on
it' DominoHs is t)! r!=o3niz!d $or4d 4!ad!r in Pizza d!4i !r"' ,ut it isnHt *ust a#out d!4i !rin3A itHs a4so a#out 3i in3 #a=< to t)! =ommunit"' Dominos #!4i! !s t)at an !ss!ntia4 =ompon!nt o: =orporat! r!sponsi#i4it" is to pro id! support to =)arita#4! or3anizations t)at #!n!:it t)! =ommuniti!s $)!r! its !mp4o"!!s and =ustom!rs $or< and 4i !' Dominos $or4d$id! is <no$n :or its =ommitm!nt to$ard so=ia4 =aus!s and #!4i! !s in addin3 :un to t)! 4i !s o: our =ustom!rs and =ommuniti!s it s!r !s'
In India? Dominos )as #!!n asso=iat!d $it) t)! N%Os d! ot!d to t)! =aus! o: und!rpri i4!3!d C)i4dr!ns' Dominos =ondu=ts Stor! Edu=ationa4 Tour +SET1 :or t)! und!rpri i4!3!d =)i4dr!n tim!-to-tim!' R!=!nt4" t)is $as don! in t)! on! o: t)! Dominos out4!t in D!4)i and Mum#ai $it) t)! und!rpri i4!3!d =)i4dr!n :rom CRC +C)i4d R!4i!: and Cou1 $)!r! Dominos too< t)! p4!d3! to pro id! part-tim! !mp4o"m!nt to t)! !4i3i#4! $ards :rom CRC $)o ar! a#o ! /. "!ars? r!it!ratin3 its =ommitm!nt to$ards so=ia4 =aus!s' A4so? :i:t"- p!r=!nt o: t)at da"s :irst 8- d!4i !ri!s o: t)! stor! $!r! 3i !n to CRC to$ard t)! =aus! o: t)! und!rpri i4!3!d =)i4dr!n' T)! =)i4dr!n )ad a 3a4a tim! $)i4! t)!" 4!arn!d to ma<! and #a<! pizzas at t)! stor! and :ina44" tast!d t)! sumptuous o::!rin3s mad! #" t)!m durin3 t)! Stor! Edu=ationa4 Tour' Dominos Pizza India a4so #oasts a#out its =ommitm!nt to s!r ! its =ustom!rs on tim! #" imp4!m!ntin3 t)! AB2
MINUTES OR FREEC s!r i=! =ommitm!nt, t)!" )a ! #!!n a#4! to a=)i! ! t)is as a r!su4t o: =ontinuous !::orts and d!di=ation o: t)! !ntir! t!am in impro in3 op!ratin3 !::i=i!n=i!s' Dominos Pizza India )as #!!n =onsist!nt4" rat!d amon3st t)! top 8 pizza =)ains $or4d$id! in t)! Dominos :ami4" #" Dominos Int!rnationa4? in t!rms o: Bua4it" o: op!rations' Our pizza d!4i !r" tim!s )a ! a4so #!!n *ud3!d as t)! #!st d!4i !r" tim!s in t)! $or4d a=ross a44 Dominos'
PI;;A HUT INDIA
:"ckg o,nd
Pizza Hut !nt!r!d India in /99@? and op!n!d its :irst r!staurant in ,an3a4or!' Sin=! t)!n it )as =aptur!d a dominant and si3ni:i=ant s)ar! o: t)! pizza mar<!t and )as maintain!d an impr!ssi ! 3ro$t) rat! o: o !r 5- p!r =!nt p!r annum' Pizza Hut no$ )as 90 out4!ts a=ross 85 =iti!s in IndiaA and !mp4o"!d n!ar4" 5?--- p!op4! #" !nd o: 8--5' CumD )as in !st!d a#out &SM 80 mi44ion in India so :arA t)is is o !r and a#o ! in !stm!nts mad! #" :ran=)is!!s'
CumD ,rands In= is t)! o$n!r o: t)! Pizza Hut =)ain $or4d$id!' A (ortun! 7-- =ompan"? CumD ,rands o$n E!ntu=<" (ri!d C)i=<!n? Pizza Hut? Ta=o ,!44? AF> and Lon3 Jo)n Si4 !rs r!staurants $or4d$id!' CumD %!n!rat!d mor! t)an &SM 80'9 #i44ion in $or4d$id! sa4!s in t)! "!ar 8--7? and )as mor! t)an 77?--- r!staurants in o !r /-=ountri!s'
A m")o 3l"*e #n t%e Ind#"n 0"$t 0ood "nd &e4e "ge $ecto
M" ket $%" e
Pizza Hut is #!4i! !d to )a ! =4os! to 0- p!r =!nt mar<!t s)ar! o: t)! or3aniz!d pizza-r!tai4in3 s!3m!nt in India'
F#n"nc#"l 3e 0o m"nce
A==ordin3 to an arti=4! in (inan=ia4 E;pr!ss? t)! mar<!t siz! o: t)! pizza s!3m!nt is around &SM .G mi44ion and =urr!nt4" 3ro$in3 at t)! rat! o: /0 p!r =!nt to /G p!r =!nt p!r annum' A==ordin3 to Pizza Hut sour=!s? most o: t)!ir
out4!ts ar! :inan=ia44" su==!ss:u4? !n=oura3in3 :urt)!r !;pansion' In India? t)! a !ra3! in !stm!nt :or !a=) out4!t is &SM 8G0?----770?--- and is #orn! #" t)! :ran=)is!!'
F"cto $ 0o S,cce$$
O00e #ng 4"l,e 0ood
Emp4o"in3 !=onomi!s o: s=a4!? Pizza Hut )as mad! its o::!rin3s mor! a::orda#4!' Its d!4i !r" o::!r o: &SM 5'5 :or :our p!rsona4 pan pizzas )as #!!n !r" su==!ss:u4A )!4pin3 it 3ro$s t)! #usin!ss #" 80 p!r =!nt' T)!" )a ! r!=!nt4" introdu=!d a ran3! o: !3!tarian p!rsona4 pan pizzas :or &SM /'/' Most Pizza Hut r!staurants ar! 4o=at!d in t)! m!tros and sma44!r m!tros' In ta<in3 4on3 strid!s a=ross t)! =ountr"? Pizza Hut is =onso4idatin3 its position #" op!nin3 mor! r!staurants in t)! m!tros $)!r! it a4r!ad" )as a pr!s!n=! as $!44 as op!nin3 out4!ts in n!$ mar<!ts'
Mo4#ng &e*ond met o$ A==ordin3 to =ompan" sour=!s? Pizza Hut is mo in3 #!"ond t)! m!tros and :ora"in3 into /8 to /7 n!$ mar<!ts in=4udin3 Tri=)"? Na3pur? ,)u#)an!s$ar?
T)iru anant)apuram p!n!tration'
and
Pondi=)!rr"
to
in=r!as!
Agg e$$#4e m" ket#ng "nd t#e(,3$ w#t% loc"l "nd 3o3,l" & "nd$ Pizza Hut )as in=r!as!d its isi#i4it" #" 4aun=)in3 a $!44r!=!i !d T2 =ampai3n aim!d at t)! "oun3 =ro$d' It )as :orm!d partn!rs)ips $it) r!=o3niz!d #rands su=) as N!st4! and P!psi' It a4so )o4ds r!3u4ar promotiona4 =ampai3ns tar3!t!d at =)i4dr!n and us!s t)!s! a44ian=!s to o::!r pa=<a3!s durin3 t)!s! =ampai3ns'
De4elo3#ng t%e loc"l $,33l* c%"#n
T)! 4o=a4 supp4" =)ain :or Pizza Hut $as d! !4op!d #" CumD and =urr!nt4" 90 p!r =!nt o: t)! in3r!di!nts t)!" us! ar! 4o=a44" produ=!d' T)!" no$ import !r" :!$ sp!=ia4t" it!ms 4i<! p!pp!roni'
Le4e "g#ng t%e Ind#" Ad4"nt"ge ' Inte n"t#on"l & "nd w#t% "n Ind#"n %e" t
Pizza Hut is on! o: t)! :irst int!rnationa4 pizza =)ains $it) pur!4" !3!tarian din!-ins at C)o$patt" +Mum#ai1? A)m!da#ad and Surat? $)i=) a4so s!r ! Jain m!nus' Pizza Hut )as ! !n op!n!d t$o a44- !3!tarian r!staurants in t)! $!st!rn stat! o: %u*arat to =at!r to t)! Jain r!4i3ious =ommunit"? $)os! m!m#!rs pr!:!r not to !at at p4a=!s $)!r! m!at is s!r !d'
O00e #ng mo e t%"n t%e #nte n"t#on"l men,
Int!rnationa4 :ood =)ains t"pi=a44" o::!r on4" a :!$ 4o=a4is!d produ=ts in ot)!r parts o: t)! $or4d' Ho$! !r? Pizza Huts 4o=a4 m!nu is as 4ar3! as t)! int!rnationa4 on!' A==ordin3 to Pizza Hut? t)! Indian :ood )!rita3! is !r" ri=)? and )!n=! Indians 4i<! 4o=a4 :4a ours' T)! Tandoori ran3! o: pizzas? $)i=) $as d! !4op!d 4o=a44"? )as a m!nu mi; o: o !r 8- p!r =!nt'
Ind#geno,$ $o, c#ng o0 "w m"te #"l$
Pizza Hut )as r!du=!d =osts t)rou3) indi3!nous sour=in3 o: ra$ mat!ria4' It )as ti!d up $it) a 4o=a4 =ompan" D"nami; Dair" Industri!s Ltd +DDIL1 :or sour=in3
mozzar!44a =)!!s!' T)! 4and!d =ost o: import!d mozzar!44a =om!s to &SM 7'7 - 7'0 p!r <i4o3ram' T)! dom!sti= pri=!? )o$! !r? $or<s out to &SM 8'99 - 7'/ p!r <i4o3ram' Pizza Hut is addin3 to t)! #ottom 4in! #" 4o=a4isin3 !Buipm!nt as $!44 as #" pa"in3 att!ntion to in !ntor" r!p4!nis)m!nt? $)i=) )as #!!n r!du=!d :rom @- to 7- da"s'
F,t, e 3l"n$
A==ordin3 to CumD R!staurants Int!rnationa4? India is amon3st t)! top :i ! 3ro$t) mar<!ts :or Pizza Hut' Pizza Hut is a4so !;p!ri!n=in3 dou#4!-di3it 3ro$t) in India and )!n=! is =on:id!nt a#out !;pandin3 its op!rations in India' Pizza Hut )op!s to in=r!as! t)! num#!r o: Pizza Hut out4!ts in India to /.- #" t)! !nd o: 8--. :rom t)! pr!s!nt :i3ur! o: /7-' T)! !;pansion pro3ramm!d $i44 ma<! Pizza Hut t)! :ast!st 3ro$in3 $!st!rn r!staurant =)ain in India' In addition? CumD p4ans Pizza Hut to #! in 58 =iti!s #" !nd o: 8--G? and 00 =iti!s #" !nd o: 8--.'
Concl,$#on$' (
E!!pin3 up t)! s!ntim!nts o: Indian =ustom!rs and s!r i=!s o::!r!d #" Pizza-)ous!s and E!!pin3 our stud" :o=us!d on som! o: t)! <!" Par!as o: s!nsiti it" o: =ustom!rs pr!:!r!n=!s +ana4"sis o: :a=tors $)i=) a::!=ts t)! pr!:!r!n=!s1'
>! =om! to a =on=4usion t)at : Pizza P)ut is pr!:!rr!d+1 o !r dominos in t!rms o: 2arit" o: Pizzas %ood am#i!n=! S!r i=!s o::!r!d Qua4it" o: pizzas Lo=ation o: t)! Out4!t >aitin3 tim! in t)! out4!t
Dom#no7$ #$ &e#ng 3 e0e ed o4e te m$ o0' Door st!p s!r i=!s
3#66"(%,t #n
Lo$ pri=in3
So $! =an sa" t)at du! to t)!s! Bua4iti!s Pizza-)ut dominat!s Dominos Ppizza In di::!r!nt ar!as and =aptur! t)! mar<!t s)ar! and 3ain rapid4"'
R!=omm!ndations
Fo Dom#no$
In=r!as! ari!ti!s in Pizzas' (o=us on 4o=ation o: t)! out4!ts' In=r!as! t)! Bua4it" o: Pizzas Ma<! 3ood am#ian=! in out4!ts S)ou4d :o=us =on:id!nt4"' mor! on mar<!t zin3 its!4:
Fo P#66"(H,t
Tr" to attra=t mor! num#!r o: Ladi!s =ustom!rs' S)ou4d :o=us on Lo$ pri=! =ustom!rs' Ma<! t)! door st!p s!r i=!s #!tt!r

Comparative Analysis Between Pizza Hut and Domminos

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TITEL OF THE PROJECT

PROJECT D&RATION S&,MITTION DATE

:-APPRO6 7- Da"s : - -8'-5'8--9

JAIPURIA INSTITUTE OF MANAGEMENT, NOIDA

Te"m mem&e $'( D%"n"n)"* +,m" P #*" Goel

-" $%" "g" w"l

F om t%e tot"l o0 12 e$3ondent$

:AC+GROUND OF THE PI;;A( HOUSES

Dom#no7$ P#66" Ind#" L#m#ted

So,t% - C)!nnai? ,an3a4or!? H"d!ra#ad? Coim#otor!? Man3a4or!? Co=)in? S!=undra#ad? Manipa4?

@e$t - Mum#ai? Pun!? A)m!da#ad? %oa

PI;;A HUT INDIA

M" ket $%" e

O00e #ng 4"l,e 0ood

T)iru anant)apuram p!n!tration'

De4elo3#ng t%e loc"l $,33l* c%"#n

O00e #ng mo e t%"n t%e #nte n"t#on"l men,

Ind#geno,$ $o, c#ng o0 "w m"te #"l$

Dom#no7$ #$ &e#ng 3 e0e ed o4e te m$ o0' Door st!p s!r i=!s

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