IF IT SWIMS IT WILL BE ON YOUR PLATE

INTRODUCTION: Rawal fish palace is a restaurant that is situated at the Rawal lake view point. It provides all products of fish to its customers. It is the only restaurant in the city that provides all products in high quality. Its major products are fish Berger, fish pizza, fish Karhai and fish soup etc. It provides healthy food and calm environment to the customers. UNIQENESS: It is unique in two aspects; firstly it is the only restaurant in Islamabad in its nature. Secondly it provides all fish related products along with kids games & play place. TARGET: It targets to upper class society that income has more than 50,000 rupees per month having almost the age of 25 or above. STRENGTHNESS: It is specific for fish product. It provides healthy and calm environment. It also provides home delivery services. WEAKNESS: As this restaurant only procures fish related products so those people will come who like fish. OBJECTIVE: The objective of this restaurant is to provide all products of fish under one roof to its customers. Introduction of new kind of fishes. Open of new branches of the restaurant in other cities near lakes. DEMOGRAPHICS: Age: Gender: City: 25 and above. Male and Female Islamabad and Karachi

OUR PRODUCTS: Fish Berger Fish Baryani Fish Karhai Fish Soup Fish Pizza Fish Pakora Fish Kabab Fish Fri Fish Veggie Fish Roll Ghenga Baryani

PROJECT:

Marketing Management

TOPIC:

Launching new restaurant

SUBMITTED TO:

SIR HARIS RAZA

SUBMITTED BY:

Syed Arif Hussain Muhammad Kashif Zeeshan Aslam Waseem Abbas

FEDERAL URDU UNIVERSITY OF ARTS, SCIENCE & TECHNOLOGY