LOKRANG - A Tourist Event

Submitted to,
Prof. Mrs. Shilpa Borkar
Submitted by,
Sanket Dhepe 15
Cecilia Fernandes 16
Leena Gandhi 17
Supriya Joshi 22
Kanakavalli Krishnan 25
Smita Kargutkar 27
Rosette Pinto 43
Payal Roychowdhary 46
Priyanka Surong 52
Mithila Surve 53
Shyam Thanawala 54
Renuka Thengadi 55
LOKRANG
Bhopal is a land of religion and culture. It celebrates the spirit of India through its
varied fairs and festivals in India, Bhopal. These fairs and festivals are integral part of
Indian heritage. This attempt makes these festivals unique and attractive. People come to
know of the conventional cultures exclusive folk cultures that belong to their own country.
With the advent of technology and women emancipation there is a trend to mingle
free with the western concepts of dress, belief, work and also get into a secular concept.
But one can feel distinct Indianans and can relate themselves to the rich and varied
culture of India. Even today the love for country and humanity among different states is
reflected from the varied culture. So whenever cultural events are held people from all
over India come together with enthusiasm to witness the varied culture. One such city
endowed in natural beauty is known for celebrating such event called “Lokrang”.
During the auspicious hour of Republic day, Lokrang Samaroh in Bhopal is

usually held. To honors the day, this festival is held to commemorate ancient Indian
cultures. These ancient mores are on the doorsill of extermination. This festival is
celebrated in Bhopal for the last 24 years.
Since each state in India has a background of its own, there are numerous heritage
cultures in this country. Lokrang Samaroh tries to speculate each of these. Every year it is
held with a definite motive. Sometimes it concentrates on West Indian cultures and
portrays Goa, Gujarat, Rajasthan’s heritage while at others it concentrates on the North
Indian cultures and focuses on Jammu and Kashmir and Himachal Pradesh heritage. One
can witness the rich pageantry of life at Lokrang Samaroh in Bhopal.
Lokrang is organized at the Ravindra Bhavan. Ravindra Bhavan is a stage where all
types of arts are performed in Madhya Pradesh in a year about 250-300 programs are held
every year. The government has taken measures under various schemes to develop the
cultural center and maintain its infrastructure for further programs.
It is organized by the Aadivasi Lokkala Academy. This organization preserves the

culture, tradition by organizing functions like Ramleela, Lokotsav, and Kabir Samaroh etc.
It mainly focuses on Aadivasi & folk cultures, dance and handicrafts,
Lokrang when started was organized for 3-4 days but as the popularity and
people’s interest increased the days were increased to 5. Lokrang started in 1985 from
where the tradition to display the cultures was started. From the beginning it focused every
year on different states covering all of India. Every year people from rural areas of India
participate in Lokrang making it a success every year. The various performances that took
place in Lokrang's history are; Veernatyam a traditional dance from Andhra Pradesh,
Bihu dance from Assam etc.Till today Lokrang has given a platform to all local and tribal
artisans to display their arts and crafts.
Why Lokrang
Lokrang is a festival celebrated by the people &for the people. Lokrang as the
name suggests `lok’ represent people & ’rang’ represent ‘culture. Lokrang portray the
culture of different people.
It is an event celebrated in Bhopal in M.P for 6 days on 26th januarary i.e. Republic
Day. It promotes the culture of the state i.e. Bhopal as well as other state.
We choose event because lokrang promote the culture, handicraft, arts etc not
only of own state but also of other state. It gives an insight to old culture of the state & also
the people (tribals). Also M.P &especially Bhopal is not an explored destination like goa
& Kashmir. We want the tourist to visit this place i.e. M.P& know that the heart of India’
has lot to offer to tourist .It aims at show casing &preserving the diverse rich culture
&heritage of India.
At last but not the least it promotes the phrase………
“Unity in Diversity”.
Lokrang 2009
Lokrang 2009 was held in Ravindra Bhavan on 26th January. On republic day of
flag hoisting ceremony and parades opening ceremony by Governor Mr., Balaram Jakhar
was held. The ceremony began joy and pomp. The new handicraft called “Turangam” was
inaugurated this year by governor and Minister of culture Mr. Laxmikant Sharma.
The proceedings of event were briefed by director of Aadivasi Lokkala Academy

Mr. Kapil Tiwari. The states participated in the event were Goa, Maharashtra, Diu
Daman and Dadra Nagar Haveli. The first day ended up with arrival ceremonies of all the
states displaying their cultures. The various sections of the 5 day fest scheduled to
commence from January 26 included:
Shilp Mela
Where in more than 80 artisans from various parts of country will exhibit their
product
Indian art and craft has made its special place well renowned all over the world. The
history of Indian crafts dates back to the Indus civilization. The major art and craft of
India includes Indian handicrafts like painting, sculptures, textile, jewellery, stone &
woodcrafts. These traditions of crafts have withstood the devastation of time and continue
to evolve in a influential and pulsing manner with festivals like Lokrang.
Susuman
An exhibition cum workshop focusing on south Indian sarees.
Samisthi
A workshop focusing on two on two mediums soil and ceramic for mesmerizing
creations)
Swad
A fest of traditional delicacies
Enjoy the mouth watering delicacies of Indian food. Rich and diverse Indian cuisine is
simply tempting and irresistible. The North, South, East and West Indian cuisine have
their own flavor and specialties.
Lokrang, in remarkable Bhopal brings together the works of artistes in the field of music,
dance, theatre, film and art offering an interactive cultural mélange for Bhopalists. It is a
combination of different cultures of various states, the display and selling of handicrafts
and arrangements for children like films, games etc,
Lokrang festival has once again proved that the glowing colors of cultures are not yet
faded. They are brighter and glowing. They are showing path of humanity not only to
India but to the whole world….
Objectives
To promote the cultures of other state.
To revive old Indian cultures which are on the verge of extinction
To empower the tribal culture of the states
To raise the standard of the living of the locals and tribal’s of the state.
To promote the phrase “Unity in Diversity”.
To promote the heart of the India and also cultural museum of India i.e. Madhya
Pradesh
To introduce the handicraft, games, folk dances of the states to be promoted and
also MP as a whole.
To promote other events the state that takes place in year’s time.
About Adivasi lok kala Academy
Adivasi Lok Kala Academy was established in 1980 under the aegis of Madhya
Pradesh. The main objectives are to encourage, preserve and develop the tribal arts. To
fulfill these objectives, the academy conducts surveys, organizes programs and publishes
texts and materials centered on the various aspects of tribal folk arts. The academy abides
by the standards prescribed by the government of Madhya Pradesh. The academy has
founded ‘Aadivart’ a state museum on tribal and folk arts. It has also established Saket,
Ramayan Kala Museum at Orchha.
The cultural identity of Madhya Pradesh is significantly associated with its folk
regions
The state has a transparent amalgamation of Nimadi Malwi Bundeli and Bagheli
folk cultures on one hand, on the other there is a wide, rich and ancient word of tribal art
and culture. Every region enjoys its own traditions in music, dance, sculpture and folk
literature which are deeply qualified by variety and colour. The academy has so far
archived the target of documentation and publishing material on twelve tribes, ten folk
genres and four sculptures. In addition to these it has also compiled and collected folk
paintings based on Kalamkari, Patta, Cheriyal, Pattam, Madhubani and Ramkatha in Patta
Chitrakatha tradition. It has also included in its repertory wall-paintings, floor-paintings,
tattoos, ballads, tales and devotional songs.
The academy organizes ten main festival related to the tribal arts and folk theatre,
chief amongst them are Lok Rang, Ram Leela Mela, Nimad Utsav, Sampada and Shruti
Samaroh. It also publishes, a magazine 'Choumasa' based on tribal and folk literature.
'Tulsi Sahitya Prabhag', a division of academy, organizes festival and lecture series
centered on Tulsi Bhakti and Ramkatha. The main events of celebration are Janranjan,
Tulsi Jayanti Samaroh and Mangalacharan. In addition to these regular activities, the
academy publishes a quarterly magazine entitled 'Tulsi Sadhana' and it also runs Tulsi
Research Institute at Chitrakoot.
Logo
Lokrang is an event which represents the culture activities of different states which
portrays “Unity in Diversity”. Our logo for the event is tri color i.e. saffron, white, and
green.
Saffron stands for spirituality and purity where we have displayed dance and music which
are performed in many religious and spiritual activities during festivals and various
occasions.
White stands for joy and purity where in the symbols of food depict the activity of Swad
and hut represents Virasat which shows the village lifestyle of the states.
Green symbolizes greenery through national parks showing the tiger for which MP is well
known.
The logo as such symbolizes the event as a whole.

Mascot
TIGER the One thing that comes to the mind when people think of MP. It is most
awaited thing people want to see when they are in M.P. and it has the largest population of
tigers in India and also the world.
Also we have incorporated a seminar in the calendar for the conservation of tigers
India is known for the lands of Tigers and MP is known as the tiger state it is all for a very
good reason, more tiger’s awaited thing people want to see when they are in MP. Also it
nestles two world famous tiger reserves namely Bandhavgarh & Kanha national park
We have chosen tiger as our mascot for all above good reason and also tiger symbolizes
MP in rightsense.
Virasat - a path towards Revival
To keep the distinct culture unmixed with the advanced of modernity,’ Virasat
contributes itself by focusing on the village lifestyle and culture.Virasat provide an
opportunity to rural artist to interact through the process of workshops It is hoped that
through intimate observation of different style &experience, urban artist would learn from
one another and enrich their skill and art form .The objective is to give a realistic glimpse
of the people and their representing
“Unity in Diversity” and “National Integration”.
To depict various cultures we in “Lokrang” are representing hut for the member state,
incorporating traditional architectural features of different ethnic group residing within the
zone. It is these rural huts of folks and tribal communication, household article of
everyday use, along with votive and decorative objects and lifestyle implements that are
featured .the central idea is to present the enormous and extraordinary diversity of design
and aesthetic sense in the folk and tribal arts, crafts and architecture. What is significant is
that each hut has constructed painstakingly by the dwellers themselves with helps from
traditional artisans.
A translation of life into forms:
Gujarati huts
The representative huts from the state of Gujarat are the huts from banni area called
as”Bhunga is a round walled, single room structure with a colonial roof of grass. The walls
are a mix of sand, limestone, stones and grass. An eco-conscious, climate friendly, socially-
oriented structure with sound engineering feature. This will be an accurate description of
a’Bhungas”.Along with this is rectangular hut, often smaller and less important and is
called “choki”.
“Bhunga & Choki”
The rustic “BHUNGA” a traditional home of the kutchi people. The traditional
architecture of Kutch is typified the “bhunga” a round-walled, single –room structure with
a colonial roof of grass. The walls are mesh of sand, limestone, stone and grass. An eco-
conscious, climate friendly, socially –oriented structure with sound engineering featured.
This will be an accurate description of a “bhunga”.The interior of each “bhunga” is
delicately chosen in authentic mud & mirror pattern draped in colorful fabric, which is the
handicrafts of skilled artisans perfected over generation pristine white wall leading the eye
to a golden brown thatched roof, these traditional looking & modest little cottage .The
round hut is locally called “Bhunga” Along with this is rectangular hut, often smaller and
less important and is called “choki”.there are size variation in “choki”the larger ones being
used for living space & smaller ones for cooking space, still smaller units, about five feet
height, not so definite in shape without a roof are often attached to a bhunga &used as
wash, bath or a storage space. Use of bath and washing area is not intense due to scarcity
of water since sun dried clay blocks are the major components of construction, the round
shape has found greater success due to its response to comprehensive forces. This has
resulted in greater use of bhunga as the major dwelling space. The plan shows dwelling
units with all the three elements organized on a single platform. This is one type of
structure of bhunga is “Generic house”
“The Generic house” is composed of the platform and of single cell construction for
interior activities, specially the circular Bhunga. There may be one, two or three Bhunga
just apposed in close spatial relationship. one or two rectangular”choki” may also be there
one of which is used for cooking.There are smaller elements without definite shapes used
for washing & bath and at times for storage of fuel.etc. Platform is the main connecting
element for different Bhungas & Choki which are never inter-connected directly without
one another. The platform is visually open to the community but is rarely crossed over by
other of the community, unless one wished to visit the family for some specific purpose.
The platform is very expressive elements generated by need for private open space. It has
claimed from one family and family alone uses it for outdoor activities. It does not have
visual privacy which is really not sought from other member of the community since they
are closely related. However, the platform defines the property claims of the family in
mutually understood manner; these are no ownership claims or record in the area. The
entire land belongs to the government and these people are allowed to build without any
legal constraints. The growth of a house can take place on the nearest land made available
by the community itself an additional Bhungas or choki would be constructed in close
proximity and the platform extended to include the construction within the remain of the
house .Also, the platform is generated by the need to stay above rainwater which
submerges large areas of banni for days together. The platform also acts as a guard against
snakes which would not climb it.
It comprises of three Bhungas, one choki used as kitchen and two verandas like structure
.The Bhunga on the west and the adjoining veranda are used by women and children.
The generic bhunga is like the one described earlier. However, it is more elaborately
decorated on the walls surface, both inside and outside. This is due to the family
involvement in crafts and woodworks. They belongs to lowest category in the caste
hierarchy of Hindus .The interior wall surface is finished with white clay with in low relief
with geometrical pattern including small storage units which become part of wall mural.
The granaries are also finished in white clay used of pieces of mirror in the mural add to
the quality or otherwise somewhat dark spaces, Bedspreads and mattresses used for
sleeping are piled in the middle of the granaries, the cover shows some typical patterns.
The entire construction of a Bhunga and choki walls and platform is in mud. There are
two ways which these walls could be constructed. Place which are low-lying and were the
water stays for many days the Bhunga walls are constructed with sticks of wood covered
with clay, kind of adobe construction, otherwise they are generally constructed with sun
dried clay blocks put to gather clay mortar. They are finished with mud plaster in both
types. The walls are usually two and a half meter high above which is placed conical crown
of thatch roof. The roof is constructed on a wooden beam places diametrically on wooden
posts which are at times embedded in the walls, but quite often exposed outside from the
middle of this beam rise a prop to which a series of wooden are tied which rise from the
wall all along the circumference forming an apex at the top.At times the central beam and
the prop are used, particularly when the wall are with wooden sticks. In that case wooden
stick rise from the wall and tied to each other at their apex .Roof is finished with dry
grass.Bhunga is one of the most appropriate spaces for the heart of Banni,even in intense
summer, it is quite cool. This is essentially due to non-conductive nature of material for
heart .The circular form is the best choice to work with clay to exploit it for its
compressive strength. It had proved more successful over a period of the time as the
rooms with straight walls and corners wear out faster & the wall develop cracks. Under
seismic condition also, it is found safer.
Houses of Maharashtra
‘Wadi” A hut either square or rectangular shape or many case, constructed without
foundation. The traditional house wall are of bamboo chips or karvi sticks plastered with
mud& cow dung. The roof is usually is thatched one.
Portuguese house of Goa – The Portuguese houses have influence of culture of

Portuguese. The house s opened into courtyards and rarely opened onto the streets. The
houses have balconies opening to the street. These balconies are bordered by ornamental
columns that sometimes continued along the step and added to the stature of the house.
Malhar Koli House - “WADI”
The house of an average malhar koli generally a hut either square or rectangular in shape
and in much case, constructed without foundation. It is only of late that they have begun
building plinths, using tiles for roofs & building house with bricks. The traditional house
walls are of bamboo chips or karvi sticks plastered with mud & cow dung. The roof is
usually a thatched one.
The traditional house comprises of a central room, a corner of which is partitioned to

serve as a kitchen. Cattle are housed in one corner of central room. Most of the hut has
no windows. A small hut has one door infront.Larger hut have back door also. Majority of
house .stands at distances of five feet or more from each other. The Malhar kolis live in
small hamlets known as “wadi”
Madhya Pradesh houses
The typical forms of houses known for a traditional called ‘Ghotul’ are the huts of ghotul
are small; they are meeting halls or group of huts depending upon the village population.
It is used as a meeting center of young males & females’ every male is called Chelick&
female is called Motiyari.The huts are surrounded by earthen or wooden walls.
Houses of Goa – “Goan houses “
The traditional pre-Portuguese home were inward looking with small windows this
reflected the secluded role of women. The house open into courtyards and rarely opened
onto to the street. The catholic house built or refurbished between the middle of the 18th
and 20th century were more outward looking and ornamental, with “balconies “covered
porches and verandas facing the street. The large balconies had build in seating, open to
the street were men and women could sit together and “see and be seen” chat with their
neighbors, or just enjoy the evening breeze. These balconies are bordered by ornamental
columns that sometime continued along the step and added to the stature of the house
.This together with plinth, which usually indicated the status of the owners’ he house of
rich land lords had high plinths with grand’s staircases leading to the front door or
“balcony”
Large ornamental windows with stucco moldings open onto verandas these may appear
purely decorative, but have their origins in similar moldings in the window of Portuguese
houses .There these elements of style were devices to helps sailors identify their homes at
a distance as they sailed in .The design is therefore an import but serves a similar purpose
In Goa; to help construct the identity of homes windows gradually becomes more
decorative, ornate and expressive.
Dramatic & startling color – initially achieved with vegetable and natural dyes-plays an
important role in Goan architecture .Color was decorative and used purely to create a
sensation. The wall made up of mud and later of laterite stone they were usually plastered
and painted very few building are colored exactly alike and solid color are used for front
facades. Interiors are usually in paler color white with solid color highlights.
Most houses are symmetrical with the entrance door occupying the place of honors.
Typically this front door lead to a foyer which then either lead to the “sala” (the main hall
for entertaining the large number of guest) or the”sala” de visita” (a smaller hall
entertaining small number of guest) and in some cases the chapel in the house from here
one can also directly enters the rest of the house, which usually revolved around a
courtyard. Typically the master bedroom opens into the “sala” or is close to it. The dining
room is usually perpendicular to these rooms. The bedroom flanks the courtyard, and the
kitchen and the services area are at the rear of the house. In the case of two- story houses,
a staircase, either from the foyer or the dining room leads to more bedroom.
MP Introduction
Madhya Pradesh (abbreviated as MP) (Middle Province"), often called the Heart
of India, is a state in central India. Its capital is Bhopal. Madhya Pradesh was originally the
largest state in India until November 1, 2000 when the state of Chhattisgarh was carved
out. It borders the states Uttar Pradesh, Chhattisgarh, Maharashtra, Gujarat and
Rajasthan. The state has an area of 308,252 km2 (119,017 sq mi). The largest city and the
commercial capital of the state is Indore.
History
Ancient
Legend has it that Lord Rama bequeathed the fort to his brother Laxmana, hence the
name Bandhavgarh (Bandhavgarh National Park) which means brother's fort. The
Bhimbetka rock shelters in Madhya Pradesh exhibit the earliest traces of human life in
India; its Stone Age rock paintings are approximately 9,000 years old.
The city of Ujjain (also known as Avanti) arose as a major center in the second wave of
Indian urbanization in the sixth century BC, and served as the chief city of the kingdom of
Malwa or Avanti. Further east, the kingdom of Chedi lie in Bundelkhand. Chandragupta
Maurya united northern India c. 320 BCE, establishing the Maurya empire (321 to 185
BCE), which included all of modern-day Madhya Pradesh. King Ashoka's wife was said to
come from Vidisha- a town north of today's Bhopal. The Maurya Empire went into
decline after the death of Asoka the Great, and Central India was contested among the
Sakas, Kushanas, and local dynasties during the 3rd to 1st centuries BCE. Ujjain emerged
as the predominant commercial center of western India from the first century BCE,
located on the trade routes between the Ganges plain and India's Arabian Sea ports. It was
also an important Hindu and Buddhist center.
Western Satraps
The Satavahana dynasty of the northern Deccan and the Saka dynasty of the Western
Satraps fought for the control of Madhya Pradesh during the 1st to 3rd centuries CE.
Northern India was conquered by the Gupta Empire in the 4th and 5th centuries, which
became known as India's "classical age". The Vakataka dynasty were the southern
neighbors of the Guptas, ruling the northern Deccan plateau from the Arabian Sea to the
Bay of Bengal
Medieval
The attacks of the Hephthalites or White Huns brought about the collapse of the Gupta
Empire, and India broke up into smaller states. A king Yasodharman of Malwa defeated
the Huns in 528, ending their expansion. King Harsha of Thanesar reunited northern
India for a few decades before his death in 647. The Medieval period saw the rise of the
Rajput clans, including the Paramaras of Malwa and the Chandelas of Bundelkhand. The
Paramara king Bhoj (c. 1010-1060) was a brilliant polymath and prolific writer. The
Chandelas created the temple city of Khajuraho between c. 950 and c. 1050. Gond
kingdoms emerged in Gondwana and Mahakoshal. Northern Madhya Pradesh was
conquered by the Muslim Delhi Sultanate in the 13th century. After the collapse of the
Delhi Sultanate at the end of the 14th century, independent regional kingdoms
reemerged, including the Tomara Rajput kingdom of Gwalior and the Muslim Sultanate
of Malwa, with its capital at Mandu. The Malwa Sultanate was conquered by the Sultanate
of Gujarat in 1531.
Modern
Most of Madhya Pradesh came under Mughal rule during the reign of the emperor Akbar
(1556–1605). Gondwana and Mahakoshal remained under the control of Gond kings,
who acknowledged Mughal supremacy but enjoyed virtual autonomy. After the death of
the Mughal emperor Aurangzeb in 1707 Mughal control began to weaken, and the
Marathas began to expand. Maratha expansion was checked at the Third Battle of Panipat
in 1761. The British India constituted including the large states of Indore, Bhopal,
Nagpur, Rewa, and dozens of smaller states, became princely states of British India. The
princely states of northern Madhya Pradesh were governed by the Central India Agency.
After Indian independence
Madhya Pradesh was created in 1950 from the former British Central Provinces and
Berar and the princely states of Makrai and Chhattisgarh, with Nagpur as the capital of the
state. The new states of Madhya Bharat, Vindhya Pradesh, and Bhopal were formed out
of the Central India Agency. In 1956, the states of Madhya Bharat, Vindhya Pradesh, and
Bhopal were merged into Madhya Pradesh, and the Marathi-speaking southern region
Vidarbha, which included Nagpur, was ceded to Bombay state. Bhopal became the new
capital of the state. Madhya Pradesh, in its present form, came into existence on 1
November 2000, following its bifurcation to create a new state of Chhattisgarh. The
undivided Madhya Pradesh was founded on 1 November 1956. Madhya Pradesh, because
of its central location in India, has remained a crucible of historical currents from North,
South, East and West.
Geography
Madhya Pradesh in Hindi can be translated to Central Province, and it is located in the
geographic heart of India. The state straddles the Narmada River, which runs east and
west between the Vindhya and Satpura ranges; these ranges and the Narmada are the
traditional boundary between the north and south of India. The state is bordered on the
west by Gujarat, on the northwest by Rajasthan, on the northeast by Uttar Pradesh, on the
east by Chhattisgarh, and on the south by Maharashtra.
Climate
Madhya Pradesh has a subtropical climate. Like most of north India it has a hot dry
summer (April-June) followed by monsoon rains (July-September) and a cool and
relatively dry winter. The average rainfall is about 1,370 mm (53.9 in). It decreases from
east to west. The south-eastern districts have the heaviest rainfall, some places receiving as
much as 2,150 mm (84.6 in), while the western and north-western districts receive
1,000 mm (39.4 in) or less.
Flora and fauna
Madhya Pradesh is endowed with rich and diverse forest resources. There are four
important forest types viz. Tropical Moist, Tropical Dry, Tropical Thorn , Subtropical
broadleaved Hill forests.
Demographics
Madhya Pradesh is a medley of ethnic groups and tribes, castes and communities. The
population of Madhya Pradesh includes indigenous people and migrants from other
states. According to census of 2000, 91.1% followed Hindu religion while others are
Muslim (6.40%), Jain (0.9%), Christians (0.30%), Buddhists (0.30%), and Sikhs (0.20%).
[4] The scheduled castes and scheduled tribes constitute a significant portion of the
population of the State. The scheduled castes are 13.14% while scheduled tribes were
20.63%.
Languages
The predominant language of the region is Hindi. In addition to standard Hindi, several
regional variants are spoken, which are considered by some to be dialects of Hindi, and by
others to be distinct but related languages. Among these languages are Malvi in Malwa,
Nimadi in Nimar, Bundeli in Bundelkhand, and Bagheli and Avadhi in Bagelkhand and
the southeast. Each of these languages or dialects has dialects of its own. Other languages
include Bhilodi (Bhili), Gondi, Korku, and Kalto (Nahali), all spoken by tribal groups.
Due to rule of Marathas, Marathi is spoken by a substantial number of people.
Bhopal Introduction
Bhopal is the capital of the Indian state of Madhya Pradesh and the administrative
headquarter of Bhopal District and Bhopal Division. Bhopal is known as the Lake city as
its landscape is dotted with a number of natural lakes. Bhopal is also one of the greenest
cities of India.
History
Bhopal is said to have been founded by the Parmara King Bhoj (1000–1055), who had his
capital at Dhar. The city was originally known as Bhojpal named after Bhoj and the dam
('pal') that he is said to have constructed to form the lakes surrounding Bhopal. The
fortunes of Bhopal rose and fell with that of its reigning dynasty. As the Parmaras declined
in power, the city was ransacked several times and finally faded away into obscurity.
An Afghan soldier of the Orakzai tribe called Dost Mohammad Khan (not to be confused
with the later Afghan King carrying the same name) laid out the present city at the same
site following the death of the Mughal Emperor Aurangzeb in 1707. He brought with
himself the Islamic influence on the culture and architecture of Bhopal, the ruins of which
can be found at Islam Nagar. Bhopal, the second largest Muslim state in pre-
independence India was ruled by four Begums from 1819 to 1926. Qudisa Begum was
the first female ruler of Bhopal City, who was succeeded by her only daughter Sikandari,
who in turn was succeeded by her only daughter, Shahjehan. Kaikhusrau Jahan Begum
was the last female ruler, and stepped down to her son. The succession of the ‘Begums’
gave the city such innovations as waterworks, railways and a postal system. Several
monuments still stand in the city as reminders of this glorious period in its history. A
municipality was constituted in 1907.
It was one of the last princely states to sign the 'Instrument of Accession' 1947. Though
India achieved Independence in August 1947, the ruler of Bhopal acceded to India only
on 1 May 1949. Sindhi refugees from Pakistan were accommodated in West Bhopal
Cities, Bairagarh Sub-Area Sant Hirdaram nagar), a western suburb of Bhopal. According
to the States Reorganization Act of 1956, Bhopal state was integrated into the state of
Madhya Pradesh, and Bhopal was declared as its capital.
Geography
Bhopal has an average elevation of 499 metres (1637 ft). Bhopal is located in the central
part of India, and is just north of the upper limit of the Vindhya mountain ranges. Located
on the Malwa plateau, it is higher than the north Indian plains and the land rises towards
the Vindhya Range to the south.
Climate
Bhopal has a humid-subtropical climate, with mild, dry winters, a hot summer and a
humid monsoon season.
Demographics
According to the 2001 census the total Bhopal population is about 1,458,416.The
population consists of 56% Hindus and 38% Muslims, with the rest of the population
including Christians, Sikhs, Jains, and, Buddhists. The Old City of Bhopal is a
predominantly Muslim area with large population that claims Pashtun descent, but New
Bhopal is a demographically cosmopolitan area.
The chief languages are Hindi-Urdu (Hindustani) and English, but there are a substantial
number of Marathi, Sindhi, Marwari speakers as well. In the princely state of Bhopal,
4 A’s Of Destination
Accommodation
1. The Residency Hotel :- 4 star

208, Zone – 1, MP. Nagar, Bhopal, Madhya Pradesh.
47 A/C Rooms.
22 Kms from Airport, 6 kms from Railway Station & down town area.
2. Noor –Us- Sabah Palace :- 3 Star

V.I.P Road, Kohe- Fiza, Bhopal, Madhya Pradesh.
39 A/C Rooms.
5 kms from Airport, 6 Kms from Railway Station.
3. Jehar Numa Palace Hotel :-

157, Shamla Hill, Bhopal, Madhya Pradesh.
60 A/C Rooms.
12 kms from Airport, 5 kms from Railway Station & down town area.
4. Hotel Amar Palace: - 3 Star.

209, Zone-1, Maharana Pratap Nagar, Bhopal, Madhya Pradesh.
58 A/C Rooms
5. Hotel Lake View Ashok :- 2 Star

Shamla hills, Opp.T.V.Tower Premises, Bhopal, and Madhya Pradesh.
45 A/C Rooms
11 kms from Airport, 6 kms from Railway Station.
6. Hotels Nisarga : - 3 Star

211- Zone -1, MP. Nagar, Bhopal, Madhya Pradesh.
41 Rooms.
7. Hotel Palash :- 2 Star

Near 45 Bungalow, Banganga Road, T.T .Nagar, Bhopal Madhya Pradesh.
Partially 33 A/C Rooms
8. Hotel Panchasas :- 2 Star

6th Floor, Panchasas Bldg, New Market, T.T Nagar, Bhopal Madhya Pradesh.
9. Hotel Surendra Vilas :-

240, Zone-1, Maharana Pratap Nagar, Bhopal, Madhya Pradesh.
48 A/C Rooms
10. Hotel Mayur:-
Berasia Road, Bhopal, Madhya Pradesh.

9 kms from Airport, 6 kms from Railway Station & down town 0.5kms.
12. Hotel Shrimaya:-
3, Haridia Road, Bhopal, Madhya Pradesh.

27 Rooms
7 Kms from Airport, & down town 0.5 kms.
13. Hotel Ranjit:-
3, Hamidia Road, Bhopal, Madhya Pradesh.

8 Kms from Airport, close from Railway Station & down town area.
Accessibility
Direct Flight from BOM to BHO
Sr No. Airlines Flight No. Departure Arrival
1 Indian Airlines IC-481 11:58 12:23

2 Indigo 6E-943 05:09 07:54
3 Jet Airways 9W-602 10:04 03:08
4 Air Deccan DN-594 23:45 19:57
5 Kingfisher Airlines IT-452 11:01 13:27
7 Air India AI-791 22:50 18:23
8 Go Air G8-156 20:09 00:50
9 Go Air G8-657 03:24 11:18
Direct Flight from DEL to BHO

2 Go Air G8-657 03:24 11:18
3 Jet Airways 9W-602 10:06 04:26
4 Indigo 6E-162 00:30 06:50
5 Jet Airways 9W-602 10:04 03:08
6 Jet Airways 9W-786 07:58 13:12
7 Jet Lite S2-839 15:23 16:22
8 Jet Lite S2-526 22:14 00:25
Direct Flight from HYD to BHO
1 Air India AI-791 22:50 18:23

2 Jet Airways 9W-786 07:58 13:12
3 Air Deccan DN-594 23:45 19:57
6 Jet Airways 9W-786 07:58 13:12
7 Jet Lite S2-526 22:14 00:25
8 Indigo 6E-943 05:09 07:54
9 Air India AI-791 22:50 18:23
Direct Flight from MAA to BHO
1 Jet Airways 9W-602 10:04 03:08

2 Spice Jet SG-207 13:56 02:30
3 Jet Airways 9W-460 10:06 04:26
4 Jet Lite S2-526 22:14 00:25
6 Go Air G8-156 20:09 00:05
7 Air India AI-791 22:50 18:23
8 Indigo 6E-418 07:58 11:28
9 Air Deccan DN-844 21:08 07:24
10 Jet Lite S2-839 15:23 16:22
Direct Flight from CCU to BHO
1 Jet Lite S2-961 03:24 12:56

3 Air India AI-791 22:50 18:23
6 Jet Airways 9W-602 10:04 03:08
7 Go Air G8-156 20:09 00:05
8 Indigo 6E-418 07:58 11:28
Air Timings
Flight No. Route Airways Departure Arrivals Frequency
CD7566 BHO-MAA(via Nagpur) IA 14:20 17:10 Tues, Sat

CD7133 BHO-DEL (via Gwalior) IA 12:00 14:00 Mon, Fri
CD7133 BHO-Gwalior IA 12:00 12:45 Mon, Fri
CD7134 BHO-Indore IA 16:00 16:30 Daily
CD7134 BHO-BOM(via Indore) IA 16:00 18:05 Tue, Thur
CD7566 BHO-NAG IA 14:20 15:05 Tue, Sat
Attractions
Madhya Pradesh has some interesting sites for tourists. The state is crossed by the
Vindhya and Satpura mountains and its main river is the Narmada. The northern part is
famous for Khajuraho temples, while the eastern region has two of India, finest game
sanctuaries- the Bandhavgarh and Kanha. The Southwestern part of MP offers some
elegant monuments the Buddhist stupa of Sanchi and 15th - 16th century citadels of Mandu
are worth visiting.
The state has been home to cultural heritage of Hinduism, Buddhism, Jainism and
Islam. Innumerable monuments, exquisitely carved temples, stupas, forts and Palaces are
dotted all over the state. The natural beauty of MP is equally varied. There are spectacular
mountains ranges, Beandering rivers and miles and miles of dense forests which offer
unique and exciting panorama of wildlife in sylvan surroundings.
Religious Spots
1. Taj-ul-Masjid
The most important monument in Bhopal is the Taj-ul-

Masjid, built by Sultan Jehan Begam in 1878 but was left
unfinished for 100 years before being completed in
1971. This large pink colored structure has an imposing
double storied gateway with 4 recessed archways and 9
imposing cusped multi- foiled openings in the main
prayer hall. The enormous courtyard of the mosque has
a dukka (water task) for ritual ablutions. The general ambience of the mosque is
majestic.
2. Jami Masjid
Dominating the centre of the old quarter is a

beautiful mosque is a beautiful mosque- the Jami
Masjid. Built in 1837 by Qudsia Begum, the
mosque is adorned with gold finals. It is surrounded
by shops selling silver ornaments which are quite
attractive.
3. Moti Masjid
Moti Masjid, built in 1860 by Sikander Jehan,

daughter of Kudsia Begum, is a replica of Delhi’s
Jami Masjid (Jami or Jama). Its stripped done and
tapering sandstone minarets are eye catching.
4. Laxminarayan Temple
Laxminarayan temple on the Area hills is a large,

recently built and brightly painted temple
overlooking the Lower Lake.
5. Mahavirigiri
Mahavirigiri, the highest point in Bhopal has a recently built temple. The site
offers a
great panoramic view of the city. You can use the ropeway or drive up to the top.
Monuments
1. Shaukat Mahal
Shaukat Mahal, situated the entrance to

the chowk area is a fine example of Indo-
Saracenic architecture. Built by a French
mercenary, the 19th century palace is a blend of
modern and Islamic architecture. Several
government offices are housed here.
2. Bharat Bhavan
A Large cultural complex, Bharat Bhavan was built in 1982 to promote

India’s tribal and folk art Heritages. The complex has a museum of arts , an art
gallery, a workshop for fine arts, a repertory theater, indoor outdoor auditoria, a
rehearsal room and libraries of Indian poetry, classical and Folk music.
Bharat Bhavan is also the venue for regular performances of Theatre,
music and dance in the evenings. The complex is open from 2 to 8 pm everyday
except Monday.
Museums
1. State Archaeological Museum
The MP State Archaeological Museum located near Bangara Road ahs a good
collection of 12th century Jain bronzes, found in dhar district in the western MP. It
has also a series of stone sculptures mostly from the 6th to 10th centuries. There is
also a black granite image of standing Buddha preserved in the museum. The
shop inside the museum sells goods plaster replica of some sculpture
2. Rashtriya Manav Sangrahalaya

The Indira Gandhi National Museum of Mankind is a unique museum
spread over an area of undulating land or the Shamla hills overlooking the Upper
Lake. It has authestic replicas of India’s tribal dwellings, built by the tribal people
themselves. The museum represents tribal culture of the whole country through a
comprehensive display of utensils, ritual objects, musical instruments, tools,
murals,
Carvings, jewellery and costumes.
3. Birla Museums:-
The Birla Museums located near the Laxminarayan Temple has fine
collection of stone sculptures doting from the 7th and 12th centuries Hindu gods like
Shiva, Vishnu and various goddesses are shown in their different incarnations. The
museum also has excellent collection of sculptures from Raisen, Sehore,
Mandsaur and Shahdol district of MP.
Parks & Gardens
1. Van Vihar National Parks :-
One of the most enchanting sites to visit in MP is the Van Vihar MP, a
safe habitat for white tigers. Visitors can go for a safari sometime during afternoon
when these rare creatures come to edge for evening meal. The Zoo is also home
to tigers, lions, leopards and Himalayan bears.
2. Bandhavgarh National Parks:-
The Bandhavgarh National Parks occupies an important place among MP

tourist attraction and is the natural Habitat of a diverse range of exquisite’s flora &
Fauna. The wildlife lovers are certainly going to l.ove this place. Many lid creatures
can be spotted here such as tiger, leopards, thesus, gaur, chital, dholes, nilgais, wild
boars and a range of magnificent birds.
Beaches & Lakes
1. Lakes
Bhopal city stretches along the shores of two artificial Lakes the Upper Lakes
and Lower Lakes. The Upper Lake is separated from Lower Lake by as over
bridge MP Tourism Boat Club on the Upper Lake provides facilities for exciting
trips by sail, paddle and motor boats.
Places
1. Khajuraho :-
This small town is home to a range of splendid Hindu and Jain temple. the
walls of this temple have sensual and erotic engraving depicting human sexuality
and other themes. These are said to have been built by Candela Rulers in the 10th
century and reflect the Candela dynasty’s admiralties for creative art. These are the
must watch tourist attraction in MP for the visitors.
3. Sanchi :-
Sanchi is one of the most venerated Buddhist places in India and features
various stupas and monasteries. The most prominent attraction located here is the
“Great Stupa” that houses the relics of Lord Buddha. Besides Ashoka Pillar,
Gateways of Sanchi, Buddhist Vihara, Gupta Temple and Sanchi Museum are
also worth catching a glimpse.
4. Panchmarhi:-
Panchmarhi is another lure for the nature lovers, most popular for its
soaring peaks, deep gorges, lush green forests and breathtaking sunsets. It is a Hill
station and should not be missed out if one is travelling to MP during the summer.
5. Ujjain :-
This place holds a prestigious place for the pilgrim travelers as it is one of
the holiest cities of India and is also a venue for the Kumbhmela, the most
important fair held in India. Several temples located here are Bade Ganeshji ka
Mandir, Mahakaleshwar Temple, Kailadeh Palace and Gadkalika Temple.
Amenities
Electricity Supply: Electricity in Madhya Pradesh is supplied through Madhya
Pradesh State electricity board.
Water Supply: Water supply in Bhopal is done by Bhopal Municipal

Corporation.
Hospitals: Bhopal has availability of hospitals in almost all parts of Bhopal both
Governments as well as private.
Banking facilities: Bhopal has banking facilities of ICICI, HDFC and etc.
Also blood banks, ATM facilities etc.

Calendar
Day Date Event Time venue
26th Inauguration ceremony of Ravindra

1 12-4pm
Jan Lokrang Bhavan
Bharat
Marching of the State Bhavan to
Participating Ravindra
Bhavan
Ravindra
Inauguration of “Virasat” 4-5pm
Bhavan
Laxmi
Day 27th
Yoga session 7-8am Narayan
2 Jan
Temple
Meditation 7am Sanchi
Game(Kho kho) 9am DDA ground
Adventure Activities 9am-5pm Upper lake
Section of
Shilp Mela 10am-8pm
Virasat
Section of
Swad 10am-8pm
Virasat
Start from
10am-11am Bharat
Heritage walk
6pm-7pm Bhavan
Ravindra
Wild Life Seminar 10am
Bhavan
Painting Competition 12-4pm Virasat

Ravindra
Nritya Kala 1-5pm
Bhavan
T.T Nagar
Dahi Handi Activity 5pm
Stadium
Bharat
Kavi Sammelan 6-8pm Bhavan(Var
ghat)
VanVihar
Wildlife Safari 5.30pm&6.30pm
N.P
Sound &Light Show 7pm Sanchi

Day3 28th Laxmi Narayan
Yoga session 7-8am
Jan temple
Meditation 7am Sanchi
Section of
Shilp Mela 10am-8pm
Virasat
Section of
Swad 10am-8pm
Virasat
Start from
10am-11am
Heritage walk Bharat Bhavan
6pm-7pm
Ravindra
Bhavan
Bhatukali 11am Bharat Bhavan

Embriodery workshop 1pm (Bahirang)
Ravindra
Nritya Kala 1-4pm
Bhavan
T.T Nagar
Garba 5-7pm
Stadium
5.30pm&6.30p
Wildlife Safari VanVihar N.P
m

Day4 Laxmi Narayan
29th Yoga session 7-8am
temple
Bhopal
Meditation 8am
Vipassana
Section of
Shilp Mela 10am-8pm
Virasat
Section of
Swad 10am-8pm
Virasat
Ravindra
Bhavan
10.30am- T.T Nagar

Bhondla
12.30pm Stadium
Lokkala Pradarshini(play) Bharat Bhavan
Heritage walk 10am-11am Start from

6pm-7pm Bharat Bhavan
Embriodery Workshops 1pm
Bhimbetka
Painting Workshop 11am
Caves
Nritya Kala Ravindra
1-5pm
Bhavan
Patang Bazi 4.30pm Upper Lake
5.30pm&6.30p
m

Day5 30th Laxmi Narayan
Yoga session 7-8am
Jan temple
Bhopal
Meditation 8am
Vipassana
Game(Kabbadi) 9am DDA ground
Section of
Shilp Mela 10am-8pm
Virasat
Section of
Swad 10am-8pm
Virasat
Ravindra
Bhavan
Heritage walk Start from

10am-11am
Bharat Bhavan
6pm-7pm
T.T Nagar
Shilp Darshan(demo) 10am
Stadium
Bhimbetka
Painting Workshop 11am
Caves
Pagadi Workshop 11am Bharat Bhavan
Nritya Kala 1-5pm Bharat Bhavan
Embriodery Workshops 1pm Bharat Bhavan
5.30pm&6.30p
m
Dashavatar 4pm
Sammy 7pm Ravindra

Day 31th Laxmi Narayan
Yoga session 7-8am
6 Jan temple
Bhopal
Meditation 8am
Vipassana
Lezim Performance 9-11am D.D.A ground
Section of
Shilp Mela 10am-8pm
Virasat
Section of
Swad 10am-8pm
Virasat
Ravindra
Bhavan
Start from
10am-11am
Heritage walk Bharat Bhavan
6pm-7pm
Ravindra
Performance of Bhavai 11am
Bhavan
Ravindra
Lavani performance 12pm
Bhavan
Embriodery Workshops Ravindra
1pm
Bhavan
Ravindra
Nritya Kala 1-4pm
Bhavan
Dashavatar 4pm
Mallakhamb 5pm
Ravindra
Drama of Jagor & Tiatr 7pm
Bhavan

Yoga
Yoga is defined as control of thought in

the mind. The means and benefits the path and
goal of this is concern of yogic thought. The
erratically aspect of this is eight fold path.
While acknowledging the interdependence of

body and mind yoga holds that the influence of
the mind on the body is far more powerful
than the influence of body on the mind. In
ancient tradition yoga being essentially a
spiritual practice aimed at attainment to stay
free from worries and anxieties of the world
where the fractioned rest within his own self.
Having control over mind would mean that we apply it to the subject of our choice for a
chosen amount of time.
Yoga needs an atmosphere peaceful spiritual which would help us to forget all our worries
and concentrate on work.
We at lokrang are providing with the facility of yoga at laxminarayan temple for people
which will be taught by yoga teachers from Madhya Pradesh for 7 days of our event. The
session starts early morning at 7 am which would provide a pleasant atmosphere.
MEDITAION
The technique is taught at course which
participants follow a prescribed code of discipline.
There are step of training. The first step is for the

period of the course to abstain from killing,
stealing, sexual activity, speaking falsely and
intoxicants. This simple mode of moral conduct
serve to calm the mind, which otherwise would be
too agitated to perform the task of the self
observation.
The next step is to develop some mastery over the mind by learning to fix attention on
the natural reality of ever changing flow of breath as it enter &leaves the nostrils.
By the 4th day the mind calmer and more focused ,better able to undertake the practice of
vipassana itself observing sensation throughout the body, understanding the nature
&developing equanimity by learning not to react to them.
Finally, on the last full day participant learn the meditation of loving kindness or goodwill
towards all, in which the purity developed during the course, is shared with all beings
The entire practice is a mental training; vipassana can be used to develop a healthy mind.
The more the technique is practiced, the greater the freedom from misery and closer the
approach to the ultimate goal of full liberation
Dhammapala (meditation centre in Bhopal)=S.N.GOENKA- Main head of meditation

centre in Bhopal
L.N.LATHI- Teacher of meditation.
Adventure Activities
The adventure activities are conducted by India’s 1 National sailing club.

The activities like Kayaking, Canoeing, rafting, water Skiing, Parasailing, boating etc.
Kayaking
It is the use of Kayaks’ for moving across water. A

kayak is defined as a boat where the paddler faces
forward and has their legs in front of them and uses
double bladed paddle.
Major configuration of Kayaks

" Sit on tops" which as the name suggest involves
sitting on top at the kayak in open area and 'Cockpit
style' which involves sitting with legs and hips inside the kayak hull and a " Spray deck" or "
Spray skirt" that creates a water resistant seal around the waist. Whether kayak is sit on top
or cockpit style has nothing to do with classification while most kayaks are designed to be
paddled by a single person, other include tandem and even triple cockpit boats.
Kayaking - 5 boats
1 hrs.-Max - 02 person accommodate
Adult - Rs. 1500/-
Canoeing
It is the activity at paddling a canoe for the

purpose at recreation. A canoe is defined
as a boat where the paddler faces forward
and using a single bladed paddle, canoes can be closed deck or open deck. It mean
canoes are propelled using a " Canoeist", is kneeling or seating on a seat or thwart, with
their knees bent and their legs more or less beneath them.
- Canoeing - 3 boats
1 boat accommodates max - 03 people.
Upper lake - island - 1 round.
Adult - Rs. 650/-
Child (10-12) - Rs. 300/-
Water Skiing
It is a sport where an individual or more than one

individual is pulled behind a motor boat or a cable
ski installation on a body of water the skier is
either wearing one (slalom) or two ( double ) skis.
The surface area at the ski (or skis) keeps the
person skimming on the surface at water allowing
the skier to stand upright while holding onto a tow
rope.
Adult – Rs. 300 /- per person (per round)
Parasailing
It is recreational activity where a wing shaped

parachute that lifts the rider into the air when it
is towed by motorboat or a car. If the boat is
powerful enough, two or three person can
parasail behind it at the same time.
- Parasailing.
10 mins - Rs. 800/- per person.

5mins - Rs. 600/- per person.
Hot Air Ballooning
It is a activity of flying hot air balloons the attractive aspects at

ballooning include the exceptional quite (except when the
propane burners are firing), the bird’s eye view.
Since balloons moves with the wind the passengers feel
absolutely no wind.
It is a subset at balloon aircraft.

A hot air balloon consists of bay called the envelope that is capable at containing heated
air. Suspended beneath is the gondola basket which carries the passenger. The heated air
inside the envelope makes it buoyant since it has a loer density that relatively cold air
outside the envelope. The envelope does not have to be sealed at bottom since the air
near the bottom at the envelope is at the same pressure as the surrounding air.
Hot Air Ballooning at Parade Ground 9-5pm

Duration - 60 mins , 30 mins.
Rate -
60 mins = Rs. 8000 per eprson
30 mins = Rs. 4000 per person
15 mins = Rs. 2000 per person.
At one time 8 people can accommodate in the balloon.

It covers the overview of monuments and scenic beauty of Bhopal.
Wind surfing
A marine sport in which one stands on a Houting

board to which a sail is attached. The rig is
connected to the board by a free rotating
universal joint and comprises a mast, wishbone
boom and sail. Windsurfers can perform jumps,
inverted loops, spinning maneuvers, and other
freestyle moves.
-Windsurfing- 03 boats.
Upper lake - island - 1 round.
Max - 06 people in one boat.
Adult -Rs. 650/-
(7-15) CHILD - Rs. 650/-
Boating
Boating the leisurely activity of traveling by boat typically refers to the recreational
use of boats whether power boats, sail boats, or yachts (large vessels), focused on the travel
itself, as well as sports activities, such as fishing or waterskiing. Boating is an extremely
popular activity, and there are millions of boaters worldwide.
Shilp Mela
One of the assets of the rural life of all the states are the handicrafts that serve as means of
livelihood for the people.
Shilp Mela in Virasat displays the handicrafts of various States. One of the important
objectives of Shilp Mela is in the sphere of increasing awareness and knowledge of rural
life and crafts specifically, for the younger generation.
The handicrafts that are displayed from each section are:
Maharashtra
Bidri work, leather work, Himru Shawls, Sawantwadi

crafts, Warli paintings and also sarees like Paithani and
Narayan Peth.
Madhya Pradesh
Silver jewellery, stone carving, tribal jewellery, wood

carving, Turangam etc.
Gujrat
Zari & Embroidery items, bead work, printed & woven

clothes woodcrafts etc.
Goa
Coconut shell carvings, cotton dolls pottery & terracotta,

coir products, seashell crafts.
Swad
Food is the universal love that all of us discover sooner or later and we try to satisfy this
love by treating ourselves with different varieties and rich food of the world.
‘SWAD’ serves you to discover this love and satisfy it with the varied and delicious
cuisines of western India.
Expect a warm welcome, to smell the aromas of the mouth watering cuisine & feel an
energetic vibe. `swad` offers are of the best delicacies of western India. If you want a
unique taste of India try out a swad.
Swad is a unique section in virasat focusing on the vivid dishes of western India
The variety seen differs from different sections:
MAHARASTRA SECTION
The people of Maharashtra equate anna (food)

with Lord Brahma. They believe that feeding a
hungry person is like feeding Lord Brahma. No
wonder their traditional food taste so delicious
that it seems to satisfy your appetite as well as
soul. The warm hospitality extended by the
people adds to the taste of the food, which you
can experience in ‘LOKRANG’.
A traditional Maharashtra thali will be severed in

a traditional way on a short decorative table
known as ‘chowrang’ or thali will be decorated with rangoli design. The thali comprises of
curries, vegetable, rice or roti, savories and sweet.
Pithla is the perennial ‘comfort food’ for most maharashtrian. Piping hot pithla coupled
with bhakari or rice is a humble meal in any Maharashtrains households. Pithla, bhakari
and thecha sevred with green chilies and raw onion make a fabulous which can be
experienced in maharashtrian section.
The popular Marathi sweet dish
Puran poli:- A delicious prepared on festive occasion will be served along with katachi
amti a perfect combination of Holi, can be enjoyed.
Straight from the hearty of western
India we bring to you poor man’s food – vada pav also called an India burger Which has
an iconic status in India .
Kolhapur has to present its hot and spicy kolhapuri Misal which is a spicy soup of moong
or matki with snacks like sheva and Gathiya.
Other food items are Modak which are to lord Ganesha and are usually made during
Ganpati festival.
These food items will be made in the traditional way as they are made in their original
places.
Participants
- SNDT college of Home science Karve Road, Pune.
- Narmada Niketan Home Science College Mumbai University, Mumbai.
Gujrat Section
A little bit of sweet, a little bit of spice from Undhiya

to dal dhokli and patra to basundi, the Guajarati have
something to satisfy everyone’s palate, which will be
experienced by you in the Gujrat section of Swad.
The typical Guajarati food is primarily vegetarian. It
is a combination of different species and flavour
which makes food truly exotic. The Swad of gujarati
offers you Undhiya a mixed vegetable casserole that
is regional specialty of Guajarati traditional Guajarati
snacks Dhokla, Dabeli, Khandvi, Ponk (which are
dry millets roasted under charcoal), Kachon with added deserts like Dudhpak, Halwasan,
Amras. A traditional gujrati thali will also be served which will include roti, dal or khadi,
sabzi also know as Shaak & rice with buttermilk for digestion.
Participants
- Seth PT Mahila college of Arts & Home science, surat (Affliated to SNDT Mumbai)
- SM Patel College of Home Science Vallabh Vidyanagar, Gujarat.
Goa Section
Goan cuisine an exotic mix of truly

flavoursome and spicy cuisine includes three
basics ingredients like fish, curry and rice.
Goan food is simple and most of dishes are
chili, HOT, SPICY AND PUNGENT.
Goan working generally involves liberal
amounts of spices, giving dishes a strange taste
and distinctive aroma. The most commonly
used include cumin, coriander chilies, garlic &
turmeric. Another local ingredient to flavor
fish curries is kokum.
Lokrang gives you an opportunity to taste the
delicious food items of goa at one place. The cuisines include seafood’s, meat breads,
sweet, drinks like Feni.
Sea Food
Goa is famous for its seafood, the classic dish being fish curry and rice. Sea food includes
crabs, prawns, tiger prawns, Lobster squid & mussels. Caldeirada is mildly flavoured
offering in which fish or prawns are cooked into a kind of stw with vegetables and often
flavoured with wine. Rachiedo is delicious preparation of fish usually a mackerel or
pomfret.
Meat
Sorpotel is one of Goa's most famous meat dishes and is prepared from pork, liver, heart
& kidney. Chaourious are spicy pork sausages which owe to Portuguese culinary tradition.
Breads
Sanna, steamed rolls made with rice flour, groundnut coconut & coconut toddy are ideally
served to be eaten with any goan dishes.
Sweets
The most famous sweet is bebinca i.e. coconut pancakes and dodol eaten at Christian
time.
Drinks
Feni is the most deserved respected drink from goa which serves as an identity. Coconut
& palm feni cashew or kaju feni are the 02 types of feni which will be presented is
Lokrang.
Participants
Goa college of Home Science, Panaji.
MP Section
MP cuisine has its own special place in the culinary

world of delicacies. The mouth watering flavours
and arresting aroma of traditional cuisine of
madhya pradesh in lokrang gives you an
experience that will fill yours stomach and would
leave an imperishable effect on your heart. This
section will include Rogan josh, Korma, Keema,
Biryani pilaf and kababs such as shami and seek.
Also sweet dishes like mawa-bati, Khoprapak,
shreekhand and malpua are served. Lassi a
favourite drink of MP natives is also served.
The swad section will be conducted by Home Science Students of States of Maharashtra,
Goa, Gujrat and Madhya Pardesh. The prevents like (finals , Semifinals ) will be held in
their respective colleges and those finalised selected will participate in Lokrang for the
Swad section. This gives a platform to women to portray their skills and works with an
objective of women empowerment.
Participants
- MH college of Home science, Jabalpur
- Govt. Home Science, Dr. Hari sing university Hoshangabad.

Heritage Walk
The heritage walk of Bhopal city takes you on a journey over time, right from the
days of the first ruler of Bhopal Dost Mohammad Khan to the period of late 19th century
cultural efflorescence under Nawab Shahjahan Begum.
The tomb of Dost Mohammad, the founder of Bhopal state and his wife Fateh Bibi are
situated within the campus of Gandhi Medical College. These were built by their son Yaar
Mohammad Khan in the year 1742. Situated on a high square platform, these are
surrounded by 12 feet high wall with minar in four corners and 3 entrance doors. The
graves of Dost Mohammad & Fateh Bibi are surrounded by low latticed marble screens.
The Taj-ul-Masjid is famous as the 3rd largest mosque in the world. Though it was
conceived by Nawab Shahjahan Begum in 1877, it was built in many phases spread over a
number of years.
Bhopal also has a Taj Mahal. The construction of ‘Taj MAhal’ situated in Shahjahanabad
was started by Nawab Shahjahan Begum in 1871 and was completed in 1884 at the cost of
approximately 30 lakhs. The huge palace has 120 chambers and 8 halls. Every chamber
had its own distinct colour arrangement and its own matching style of furniture.
Later you will be visiting Gufa Mandir. The famous temple is located near Lalghati. It is
said that Late Baba Narayandas founded it in the year 1949. In the large campus of
mandir, beautiful idols of Lord Shiva, Ram-Laxman, Sitaji, Goddess Durga and Hanuman
are built. A sanskrit college is also located in the campus.
In a short distance from Gufa Mandir, there lies “Manubhan Ki Tekri” which is the
highest peak in Bhopal. The tekri is adorned with the footprints of Jain saints Shri Vijay
Surishwar, Shri Jinndutt Surishwar and Acharya Mantung and the idol of Adhishtayak
Dev Shrimanbhadra. Witness the beautiful panoramic view of Bhopal from this place.
You can also take a ride on the ropeway here.
WILD LIFE SEMINAR
Enjoy presentation from an assemblage of world class
conservationists who are living and working with indigenous
communities to protect endangered Tiger species and wild
places of Madhya Pradesh.
It will have a presentation about the situation of tigers in India

and the world. The reason for their nearing extinction and their
value to our ecology and life cycle of forest. It will also talk
about how the normal people can help them by donation not
buying the products which destroys wildlife etc.
These will be exhibits of local, national and international

conservation organizations and shop for unique handicraft gifts
from around the world. This money will go for the conservation of Tigers in India and
the world.
The main highlight would be the exchange of stories and experiences by the on field
conservationist and the life in forests.
There will be an opportunity for the people to do the field work by volunteering for the
“Save Tiger” campaign in Bandhavgarh and Kanha National Park. The volunteers will be
taken to the tribals and villages of N.P. to explain them the importance of the Tiger and
wildlife and how the villagers can help us and help themselves.
The main objective of this Seminar is
i) Spread awareness to the masses about Tiger conservation through presentation

ii) Raise the fund for the conservation through the donation and sale of tattoos
and special drawings of the Tiger.
iii) Educate the tribal and village people of N. P. in M.P. the importance of Tigers
by the volunteers from around the world.
WILDLIFE PROTECTION SOCIETY OF INDIA (WPSI)
Founded in 1994 by Belinda Wright, its Executive Director, who was an award winning
wildlife photographer and film maker. Its aim is to bring a new focus to the daunting task
of tackling India’s growing wildlife crisis. It provides support and information to
government authorities to combat poaching.
They conduct wildlife Law Enforcement Workshops, Wildlife Crime Database,

Conservation Projects in the states iof Assam, Chhattisgarh, Jharkand, Orissa, Madhya
Pradesh, Uttarakhand and West Bengal. They also deal in activities with critical issues
such as human-animal conflict involving tigers, leopards and elephants. They also support
research projects on issues as diverse as tiger census techniques, the ecological impact of
forest resource extraction and the plight of snow leopard.
The members of WPSI are committed environmentalist. It is a registered non-profit

organization, funded by a wide range of Indian and International donors.
WWF
Established as a Charitable Trust on November 27, 1969, it has an experience of over

four decades in the field. Its mission is “The promotion of nature conservation and
environmental protection as the foundation for sustainable and equitable development”.
It has started as a wildlife conservation organization with a focus on protecting a particular

species of wild flora and fauna. A science based organization WWF addresses issues like
the survival of species and habitats climate change and environmental education.
BORN FREE
Born Free is in action around the world to save lives, stop suffering and keep wildlife in
the wild. It is an organization who works to prevent individual animal suffering, protect
threatened species and keep wildlife in the wild, sets us apart from the rest.
They work through emergency teams rescue vulnerable animals from appalling lives of
misery in tiny cages and give them lifetime care at spacious sanctuaries. It saves orphaned
big cats, great apes and elephants and provides their food and care.
They have worked for animal welfare, conservations and education and protect lions,
elephants, gorillas, chimpanzees, tigers, polar bears, wolves, dolphins, turtles, sharks and
lots more. Through our global initiatives project, we respond to emergency situations
world wide, participate in international coalitions such as the Species Survival Network,
run the People and Wildlife Project with Oxford University’s Wild Cru (Wildlife
Conservation Research Unit department).
Painiting Competition
Pithora painiting Mandana painiting
Painting competition includes the artisans of Madhya Pradesh doing Pithora and
Mandana Paintings. The competition is judged by Sushri Rakma Devi Mangdiyar who was
awarded Devi Ahilya Award in the year 2004-05. The winner of the competition will get a
year contract with Mrignayanee for the interior decorations of Pithora and Mandana in
houses in cities.
Mrignayanee:-
A unit of Madhya Pradesh Hastshilp Evam Hathkargha Vikas Nigam Ltd, has
been at the centre of all the Nigam’s endeavours. With its country wide network,
Mrignayanee has facilitated the wonderful creations of the master craftsmen to reach the
true art lovers. It has provided the artists and craftsmen with efficient and profitable means
of showcasing and marketing their products. The story of Mrinayanee is as diverse and
fascinating as the art and creations of the state of Madhya Pradesh.
Nritya Kala
Nritya kala is the representation of the dance forms of all the staes like maharashtra,
Gujrat, Goa, Daman & Diu. Nritya Kala also gives an opportunity to the tribals to perform
their dance forms and keep the culture alive the dance forms included in Nritya Kala vary
according to days
02 Day
- Maharashtra - Koli dance, dhangari.

- Gujarat - Ras Dandia, Tur
- Goa - Goff, Lamp Dance
- Daman & Diu - Mando , Vira.
03 Day
Maharashtra - Gondhal, Dindi.

Madhya Pradesh - Kaksovi Dance, Muria Dance.
Goa - Tal Gadi, Corredinho.
04 Day
Maharashtra - Koli dance, Dhangari.

Gujarat - Ras Dandia, Dangi Nritya.
Goa - Goff, Lamp dance.
Madhya Pradesh - Ghoomar performed by Bhil tribe of MP.
5 Day
Maharashtra - Nautanki
Gujarat - Halisaka
Daman & Diu - Mando, Vira.
6 Day
Goa - Romat, Kumbi.

Gujarat - Tippani.
Maharashtra - Tamasha, Lavani.
Dances of Maharashtra
Koli dance
Koli is the dance form of Koli fisher folk

of Maharashtra. The community has its own
distinct identity and lively dances. The dance
incorporates elements that this community is most
familiar with - sea and fishing. The dance is
performed by both men and women divided into
two groups, where fishermen stand in two rows
holding oars in their hands. The dancers move in
unison, portraying the movement of the rowing of
a boat. Fisherwomen are in the opposite rows with
their arms linked and advancing towards men folk. The separate formation then break up
and they dance together with movements symbolizing the waves, the breakers and rowing
from cliff to cliff and casting of nets to catch the fish.
Dhangari
This particular dance form is

performed by Dhangars or shepherds of
Sholapur district of Maharashtra. The
Dhangars earn their living by rearing sheep
and goats. Their poetry is mainly inspired
by the evergreen trees all around. The
poetry is in a form called 'Ovi' which is
made up of couplets. These poems also
contain tales of the birth of their God
"Biruba", in simple and basic lines.
The Dhangari Gaja Dance is performed to please their God for his blessings. The
traditional Marathi dresses that Dhangar dancers wear are, Dhoti, Angarakha, Pheta and a
colorful handkerchiefs. The group of dancers surround the drum players and move at the
rhythm.
Dindi
Dindi is a folk dance of Maharashtra that is usually performed

during Ekadashi day in the month of Kartik. This religious
devotional dance describes the playful attitude of Lord Krishna.
Dindi is a small drum, like a 'Tamate'. The dancers dance to
the rhythm by surrounding the musicians, providing the
essential musical background
Tamasha
Tamasha is one of the most important form of folk theater of

Maharashtra. The word Tamasha is Persian and means fun or
entertainment. This form is a blend of several different
influences. Some scholars believe that this form of theater has
been inspired by two forms of Sanskrit drama - the "Prahsana"
and the "Bhana". This dance form developed in 16th century.
The love songs ('Lavanis') are the heart of Tamasha and are
very popular. Instruments used are the Dholki drum,
'Tuntuni' (a single string instrument), 'Manjeera' cymbals, 'Daf'
(a tambourine-like instrument with a single leather surface),
'Halgi' (smaller Daf), the metal triangle called 'Kade', the 'Lejim' (an instrument with a
jangling sound), the Harmonium and 'Ghunghroos' (ankle bells). Tamasha is associated
with two of the communities of Maharashtra, they are Kolhati and Mahar.
Dances of Gujarat
Dandiya Raas
It is the most popular dance of Gujarat. The dance is so
popular that it is performed not only in the state, but throughout
India. Infact, it is a special feature of the Navratri festival. The
festival is celebrated to pay homage to the nine incarnations of
Mata Amb, the Mother Goddess. People observe fasts on all nine
days of the festival and pay regular visits to temples. While the
days are filled with devotion towards the deity, the nights are
vibrant, reflecting the festive spirit at its peak. Special
arrangements are made for Dandia dance performances. Even the
state government organizes special event for the enjoyment of the
people.
Dandiya is usually done in a group, by both men and women. The
special feature of the dance is the colorful attire worn by the dancers and the colorful
sticks carried by them. The sticks are used as prop and are beautifully decorated. It is for
this reason the dance is also called the 'Stick Dance'. These sticks are usually made of
bamboo, painted in different colors to make them look attractive. The performers hold
sticks in both their hands and strike them together on the beats of the musical
instruments. Dandiya Ras involves a huge number of people at a time. According to the
dance setting, two circles are formed by the dancers.
One of the circles revolves clockwise, while the other revolves anti clockwise. The dance is
a very energetic and fast paced activity, which leaves no scope for lethargy. The dancers
are accompanied by an instrumentalist, playing a 'meddale' drum. The person stands in
the center of the two circles and leads the dancers with his beats. The site of hundreds of
people swaying on the beats of folk music is awe-inspiring. The sticks or the Dandiyas,
when struck together in a rhythm, produce foot tapping musical waves. The best Raas
dancers of the region are the Kathiawari Ras dancers from Saurashtra.
Tippani Dance
Tippani Dance also known as Tippani Nritya, is a

typical folk dance form performed by the women folk
of Chorwad region in Saurashtra. The dance was
named after Tippani, an equipment with a square
wood or iron piece ‘Garbo’ (block) at one end of a
long stick which was used for beating and pressing
lime into the foundation of a floor or house under
construction in older times.
Tippani Dance is a dance form of the laborers who spend their livelihood by breaking
stones or leveling the ground to break the monotony of the work. Each woman holding a
Tippani would dance in two rows opposite to each other with the accompaniment of a
folk song. A unique characteristic of the dance is the vigorous swiftness and rhythmic
cadence of footsteps and Tippani stepping.
Zanz, Manjira, Dhol and Shehnai are the major musical instruments used to control the
tempo and pace of the movements.
Dangi Nritya
It is a tribal dance form native to the Dangs District

of Gujarat. In this dance form, both men and women
dance together, and join their hands, forming a chain
and make serpentine movements. Their movements
are very fast and create various choreographic
patterns in a fraction of a second. There are about 27
varieties of steps in this dance, and each step is
known as 'Chala'. The dancers also perform
acrobatics. The most amazing sights of this dance
form is the creation of a human pyramid. Dhol and Pawri are the main musical
instruments which accompanies Dangi Nritya.
Dances of goa
GOFF DANCE
It is a folk dance with cords, manifesting joy and

happiness of Goan peasants after the harvest. It is
performed during the Shigmo Festival in Phalgun (March)
month. Each dancer holds a colourful cord hanging at the
centre point of the 'Mand' - the place of performance - and
starts dancing intricately with the others, forming a beautiful,
colourful, intricate braid at the end of the first movement.
The music starts again and the dancers reverse the

pattern of dancing so skillfully that the braid gets unraveled
and at the end of the second movement, all the cords are loose and single once again.
There are 4 different braids of Goff. The songs sung are devoted to Lord Krishna.
"Ghumat", "Samael" and "Surta Shansi" or melodic instruments accompany the dance. Goff
has an affinity with tribal danceformsofGujarat.
KUNBI DANCE
Kunbis, the earliest settlers of Goa, are a sturdy

tribal community mostly settled in Salcete
Taluka, who though converted to Christianity,
still retains the most ancient folk tradition of
the land. Their songs and dance belonging to
the pre-Portuguese era are uniquely social and
not religious. The fast and elegant dance by a
group of Kunbi women dancers, wearing
traditional yet very simple dresses, lends a
colourful touch to this ethnic art form.
LAMP DANCE
This dance derives its name from brass lamps

used in the dance during the Shigmo festival.
The accompanying instruments include
Ghumat, Samael, Cymbal and Harmonium.
The performers indulge in a slow dancing
movement, balancing brass lamps with burning
wicks on the head and the hands. The balancing
act controlled by tremendous self-discipline and
exquisite footwork matching with the rhythms of the traditional folksongs are eye-catching.
This group dance is popular in the southern and central Goa.
ROMAT DANCE
This thanks-giving ceremonial dance-cum-procession performed during the Shigmo

festival is known as Romat in the northern Goa and Mell in the central Goa. It is an
extremely crowded, noisy and colourful affair. Teams of dancers drawn from different
sections of the village dance and march martially with huge banners, ceremonial
umbrellas, festooned sticks and batons towards the temple of the presiding deity or to the
house of the landlord.
The cacophony emanating from deafening beats of huge 'Dhols' and 'Tashas' and a
prolonged, vigourous dancing procession displaying colourful dresses leave the spectators
spell-bound.
Dances of daman & diu
Mando and Vira dance
Mando is a song-cum-dance choreographed in a

stylish way. It is nostalgically danced and sung wherever
Goans are settled the world over. The title Mando is
derived from a Sanskrit word 'mandalam', which means
circular movement. Mando is played in a melancholic
mood uniformly.
Both men and women folk dance in a rhythmic pattern to
the beat of a ghumat and the romantic strains of the violin.
At first, the participants form a circle. In course of
performance, the dance advances along a parallel line with a to and fro motion.
Love and romance are mainly depicted in their song. Latin and Italian music has
influenced it a lot. After being subjected to a lot of modification in a sophisticated manner,
Mando attained the position as a classical or art song. Political Mando is a song composed
in the same manner; its theme is of a political nature.
Dances of Madhya Pradesh
Muria Dances
The Murias of North Bastar are trained in the

Ghotul for all types of their community dances.
Before any dance is commenced at a wedding or a
festive occasion, the Murias first worship their drums.
Very often they begin with an invocation to 'Lingo
Pen', the phallic deity of the tribe and the founder of
the Ghotul institution. To a Muria, Lingo Pen was the first musician who taught the art of
drumming to the tribal boys.
The dancing site is chosen near the Ghotul compound. On marriage celebrations, the
Muria boys and girls perform a dance called Har Endanna. The dance commences with a
group of boys carrying ritualistic offerings and gifts and conducting the bridegroom to the
ceremonial place. In this light and happy dance, there are a variety of movements with the
boy and the girl dancers and drummers participating to move in patterns with running
steps and circles then changing directions, kneeling, bending and jumping. The
movements of the drummers as they dance and manipulate their drums is fascinating.
Their Hulki is the loveliest of all the dances. The Karsana is performed for sheer fun and
enjoyment. Both the dance-forms are quick and rich with many rhythmic nuances. In the
Hulki, boys move in a ring while the girls tread way through them. These forms are more
favourite with the performing groups when they go to another village to attend wedding
celebrations or else visit some fair. Their Pus Kolang expedition occurs in the month of
February. During hot weather the boys and the girls meet in Chhat-Dadar expedition.
Many of the dances associated to these visits are stick-dances
Performed by:
Aadivasi LokKala Academy – Madhya Pradesh
It was established in 1980 under the aegis of MP. The main objectives are to encourage,
preserve and develop the tribal art s. To fulfill these objectives the academy conducts
surveys organizes programs and publish tent and materials centered on various aspect of
tribal folk arts. The academy abides by the studs prescribed by Govt.
The cultural identity of MP is significantly a associated with its folk regions. The state has
a transparent amalgamation of Nimadi, Malwi, Bundeli & Bagheli folk cultures on one
hand in the other there is a wide rich & ancient word of tribal art & culture. The academy
organizes ten main festival related to tribal arts & folk theatre.Chief among them are Lok
Rang, Ram Leela Mela, and Nimad Utsav.
The Kala Academy - Goa
Goa was established in the year 1969. The main idea for this institute was to promote the
art & culture that is present in the goa state. Kala Academy, Goa is located in Panjim the
capital of Goa is located in banks of the Mondovi River. The road is also known as the
Panjim to Dona Paulo road. The huge complex can accommodate almost 2500 people in
its closed theatre which is also air - conditioned.
The main aim is to nurture & promote the musical 7 the artistic capabilities of the Goans.
The folk dances are taught as well as shows are conducted so that the people can relish
the true Goan essence. There are a lot of festivals that are held in the Kala Academy, Goa
such as the Marathi Drama festival state art festival, Bhajan competition, Tiatr Festival,
Konkani Festivals etc. These competitions are held in different months the years round.
Kala Academy, Goa gets the most attention during the month of November when the
IIFA takes place & international stars pay visit to this plush institute. The Kala Academy is
one of the best institutes promoting art & culture of its state.
Lokala Academy - Maharashra
Lok kala academy is recognized by Mumbai University. It organizes parampara festival in

the month of january.Various workshops on folk songs, folk dances and folk place are
performed during this festivals.
The aims & objectives of the academy are:
- To impart scientific knowledge of folk lore & performing arts.

- To encourage the professionalism in performing arts.
- To create the academic ambience in performing folk art.
- To create an additional avenue of self employment for students of University and also to
benefit the cultural arena by providing it with suitably trained persons in the field of
performing folk arts.
Darpan Academy - Gujarat
Darpan Academy of performing Arts in Ahmadabad was founded by Mrinalini Sarabhai

way back in 1949. It is one of India’s most prestigious performing arts institutions. It
boasts permanent staff of over 60 and several hundred other people. Every year its
presents performances by natural & internal artistes from diverse spheres of theatre,
music, films, storytelling, puppetry & more.
Their vision is a symbiosis asserting the role of creativity, returning back to our roots and
expressing the hither to on told narrative with a universal medium with a purpose to reach
out to peoples
Dahi-Handi
Dahi-handi festival is a popular ceremony, celebrated with lot of
enthusiasm and glee. Dahi-handi is an enactment of Lord
Krishna’s efforts to steal butter from matka (earthern pot)
suspended from the ceiling.
Dahi-handi generally takes place on the 2nd day of Janmashtami.

An earthern pot containing mixture of milk, dry fruits, ghee is
hung around 20-30 feet high in the air with the help of a rope.
Silver coins are hung along with the rope, which are later
distributed as prize to the winners. Enthusiastic young men,
form a human pyramid by standing one on top of the other, trying to break the pot. On
lookers throw water on the young men in order to prevent them from breaking the pot.
Breaking of the pot is followed by prize distribution. Devotees believe that the broken
pieces of earthern pot will keep away mice and negative powers from their homes.
Dahi-handi is celebrated with fervor, especially in the twin cities of Mathura-Vrindavan,

Dwarka and Mumbai. Young men in Mumbai yell ‘Alare ala, Govinda ala’ during the
ceremony.
Kavi Sammelan
Reading poetry is a meditative act—we seldom “get it” on the first reading or hearing. A
poem communicates on so many levels — visual (images), musical (language sounds),
rhythmic (metre and rhythm), narrative (actual and implied story), content (intended and
imputed meaning), etc.— and each reader or hearer is predisposed to respond first to one
or other of these levels according to temperament, culture, reading habit, education, etc. A
single reading thus seldom provides more than a brief and tantalizing scent which we must
follow by re-reading or re-hearing to truly sink our teeth into its satisfying pleasures.
To dedicate the evening to the famous poets of Bhopal we at Lokrang are have organized
an evening for poetry reading of famous poets like Ashok Sharma, Sunil Jogi.
BIO-DATA OF KAVI SAMMELAN PERFORMERS
Dr. Ashok Sharma Chakradhar
Professor, Department of Hindi, Faculty of Humanities and Languages, Jamia Millia

Islamia
Specialization:
Modern Poetry / Poetics / Mass-media / Folk literature / Muktibodh

Education:
MA in Hindi form Agra University
M.Literature (Hindi) from Delhi University
PhD Rohilkhand University
Employee Profile:
1972-1973 Lecturer Satyawati College, Delhi University
1975-1983 Lecturer Jamia Millia Islamia
1983-1995 Reader Jamia Millia Islamia
1995-Till date Professor Jamia Millia Islamia
Award:
"Suman Sammaan" by Bharti Parishad, Unnav, U.P., 1998.

"Sadbhavna Puraskar" by Gyani Zail Singh Memorial Society, New Delhi by Ex-
president of India, Dr. Shankar Dayal Sharma, 1998.
"Chaupal Sammaan", Chennai, 1999.
"Kavya-Gaurav Puraskar" , Sagar, M.P., 1999.
"Dr. Manshaurrahman Mansha Sammaan", Nagpur, Maharashtra, 1999.
"Kavya-Kalash Saaraswat Sammaan", Sanskriti-Surabhi, Kasganj, U.P., 2000.
"Swarn-Patra" Sammaan, Education Academy, Kota, Rajasthan, 2000.
"Niralashree Puraskar", Sahitya Premi Mandal, Delhi, 2000.
Highlights of Important Contributions
All India Radio
Auditioned artist of AIR since 1967. Written and presented numerous

programmes.Participating in Kavi-Sammelans since 1962
Films: Written and Directed
Telefilms:
"Gulabri", "Jeet Gai Chhanno", "Master Deepchand", "Hai Musaddi', "Joome Bala Jhoome
Bali", "Teen Nazare".
Teleserials:
"Bhor Tarang", "Dhhai Askhar", "Bua Bhatiji", "Bol Basanto".
Documentaries:
"Pangu Giri Langhe", "Gora Hat Jat", "Saksharta Niketan", "Vikas Ki Lakiren", "Har
Bachcha Ho Kaksha Panch".
Hasya Kavi- Dr. Sunil Jogi
Date of Birth: 1st January 1971, Kanpur, Uttar Pradesh
Educational Qualification: MA, PhD (Hindi)
Languages Known: Hindi, English, and Sanskrit
Publication:
- Tyohar Ke Geet
- Madhur Geet
- Raj Bhasa Hindi aur uska swarup
- Shubhkamanye sms
Achievements:
- Norway –International Hindi Gathering, 2002
- Lucknow – Athas Yuva Saman -2004
Work Profile
- “Hasya Hungama” Kavya Group, narrator.
- National International Hasya Group Organizer.
Videsh Yatra:
- Suriname: As a member of Vishwa Hindi Sammelan in 2003.
Wildlife Safari
The safari will be held from 3.30pm to 5pm and then
from 5pm to 6.30pm. It will start from Chiku Gate near
Vihar Vithika and conclude at the same point. One
group would consist of maximum 10 persons. The safari
charges would be Rs.200 per head including the entry
fee.
The safari is in Van Vihar national park which is in the

heart of Bhopal. Declared a national park in 1983.
Although it has the status of a national park, Van Vihar is developed and managed as a
modern zoological park, following the guidelines of the central zoo authority. The animals
seen here are tiger, lions, leopards and Himalayan bears.
Sound And Light show

Gautama Buddha
THE LIFE OF THE BUDDHA
He was born around 566 BC, in the small kingdom of

Kapilavastu. His father was King Suddhodana and his mother
was Queen Maya. Soon after Prince Siddhartha was born, the
wise men predicted that he would become a Buddha. When the
king heard this, he was deeply disturbed, for he wanted his son
to become a mighty ruler. At the age of sixteen, Prince
Siddhartha married a beautiful princess, Yasodhara and she gave
birth to a son Rahula .The king built them three palaces, one for
each season, and lavished them with luxuries. They passed their days in enjoyment and
never thought about life outside the palace. Siddhartha spent 29 years as a Prince in
Kapilavastu. Soon Siddhartha became disillusioned with the palace life and wanted to see
the outside world. He made four trips outside the palace and saw four things that changed
his life. On the first three trips, he saw sickness, old age and death. He asked himself,
"How can I enjoy a life of pleasure when there is so much suffering in the world?" On his
fourth trip, he saw a wandering monk who had given up everything he owned to seek an
end to suffering. "I shall be like him." Siddhartha thought. At the age of 29, Siddhartha left
his palace in order to meet his subjects.
Siddhartha escaped his palace, accompanied by Channa aboard his horse Karnataka,
leaving behind this royal life to become a mendicant. This event is traditionally called
"The Great Departure". Siddhartha initially went to Rajagaha and began his ascetic life by
begging for alms in the street. Having been recognized by the men of King Bimbisara,
Bimbisara offered him the throne after hearing of Siddhartha's quest. Siddhartha rejected
the offer, but promised to visit his kingdom of Magadha first, upon attaining
enlightenment.
Siddhartha left Rajagaha and practiced fewer than two hermit teachers. After mastering the
teachings of Alara Kalama (Skr. Ārāḥa Kalama), Siddhartha was asked by Kalama to
succeed him, but moved on after being unsatisfied with his practices. He then became a
student of Udaka Ramaputta (Skr. Udraka Rāmaputra), but although he achieved high
levels of meditative consciousness and was asked to succeed Ramaputta, he was still not
satisfied with his path, and moved on. [18]
Siddhartha and a group of five companions led by Kaundinya then set out to take their
austerities even further. They tried to find enlightenment through near total deprivation of
worldly goods, including food, practicing self-mortification. After nearly starving himself to
death by restricting his food intake to around a leaf or nut per day, he collapsed in a river
while bathing and almost drowned. Siddhartha began to reconsider his path. Then, he
remembered a moment in childhood in which he had been watching his father start the
season's plowing and he had fallen into a naturally concentrated and focused state that was
blissful and refreshing, the jhana.
Enlightenment
After asceticism and concentrating on meditation and Anapana-sati (awareness of

breathing in and out), Siddhartha is said to have discovered what Buddhists call the
Middle Way—a path of moderation away from the extremes of self-indulgence and self-
mortification. He accepted a little milk and rice pudding from a village girl named Sujata,
who wrongly believed him to be the spirit that had granted her a wish, such was his
emaciated appearance. Then, sitting under a pipal tree, now known as the Bodhi tree in
Bodh Gaya, India, he vowed never to arise until he had found the Truth. Kaundinya and
the other four companions, believing that he had abandoned his search and become
undisciplined, left. After 49 days meditating, at the age of 35, he attained Enlightenment;
according to some traditions, this occurred approximately in the fifth lunar month and
according to others in the twelfth. Gautama, from then on, was known as the Buddha or
"Awakened One." Buddha is also sometimes translated as "The Enlightened One." Often,
he is referred to in Buddhism as Shakyamuni Buddha or "The Awakened One of the
Shakya Clan."
At this point, he is believed to have realized complete awakening and insight into the
nature and cause of human suffering which was ignorance, along with steps necessary to
eliminate it. This was then categorized into 'Four Noble Truths'; the state of supreme
liberation—possible for any being—was called Nirvana. He then allegedly came to possess
the Nine Characteristics, which are said to belong to every Buddha.
Main goals of Buddhism
The two main goals of Buddhism are getting to know ourselves and learning the Buddha's
teachings. To know who we are, we need to understand that we have two natures. One is
called our ordinary nature, which is made up of unpleasant feelings such as fear, anger,
and jealousy. The other is our true nature, the part of us that is pure, wise, and perfect. In
Buddhism, it is called the Buddha nature. The only difference between us and the
Buddha is that we have not awakened to our true nature.
THE FIVE PRECEPTS
All religions have some basic rules that define what is good conduct and what kind of
conduct should be avoided. In Buddhism, the most important rules are the Five Precepts.
These have been passed down from the Buddha himself.
1. No killing Respect for life
2. No stealing Respect for others' property
3. No sexual misconduct Respect for our pure nature
4. No lying Respect for honesty
5. No intoxicants Respect for a clear mind
The Buddha taught his disciples to be tolerant of other religions. For example, when one
lights a candle from the flame of another candle, the flame of the first candle does not lose
its light. Instead, the two lights glow more brightly together. It is the same with the great
religions of the world.
Buddhist Scriptures
The first Sutras were written on palm leaves in Pali and Sanskrit, ancient Indian languages.
They have been gathered together in a collection called the Tripitaka, which means 'three
baskets'. It is divided into three parts.
Sutra Pitaka Sutras and their explanations
Vinaya Pitaka~Rules for monks and nuns
Abhidharma Pitaka~the psychology and philosophy of the Buddha's teachings

Buddhists treat Sutras with great respect and place them on the highest shelves in the most
respected areas.
Formation of the sangha
After becoming enlightened, two merchants whom the Buddha met, named Tapussa and
Bhallika became the first lay disciples. They are given some hairs from the Buddha's head,
which are believed to now be enshrined in the Shwe Dagon Temple in Rangoon, Burma
The Buddha thus journeyed to Deer Park near Vārāḥasī (Benares) in northern India, and
shared his new understanding with five holy men. They understood immediately and
became his disciples. This marked the beginning of the Buddhist community. he set in
motion the Wheel of Dharma by delivering his first sermon to the group of five
companions with whom he had previously sought enlightenment. They, together with the
Buddha, formed the first sangha, the company of Buddhist monks, and hence, the first
formation of Triple Gem (Buddha, Dharma and Sangha) was completed, with Kaundinya
becoming the first stream-enterer. All five soon become arahants, and with the conversion
of Yasa and fifty four of his friends, the number of arahants swelled to 60 within the first
two months. The conversion of the three Kassapa brothers and their 200, 300 and 500
disciples swelled the sangha over 1000, and they were dispatched to explain the dharma to
the populace.
Travels and teaching
For the remaining 45 years of his life, the Buddha is said to have traveled in the Genetic
Plain, in what is now Uttar Pradesh, Bihar and southern Nepal, teaching his doctrine and
discipline to an extremely diverse range of people— from nobles to outcaste street
sweepers, mass murderers such as Angulimala and cannibals such as Alavaka. This
extended to many adherents of rival philosophies and religions. The Buddha founded the
community of Buddhist monks and nuns (the Sangha) to continue the dispensation after
his Parinirvāna (Pāli: Parinibbāna) or "complete Nirvana", and made thousands of
converts. His religion was open to all races and classes and had no caste structure
The sangha travelled from place to place in India, expounding the dharma. This occurred
throughout the year, except during the four months of the vassana rainy season. Due to
the heavy amount of flooding, travelling was difficult, and ascetics of all religions in that
time did not travel, since it was more difficult to do so without stepping on submerged
animal life, unwittingly killing them. During this period, the sangha would retreat to a
monastery, public park or a forest and people would come to them.
The first vassana was spent at Varanasi when the sangha was first formed. After this, he
travelled to Rajagaha, the capital of Magadha to visit King Bimbisara, in accordance with
his promise after enlightenment. It was during this visit that Sariputta and
Mahamoggallana were converted by Assaji, one of the first five disciples; they were to
become the Buddha's two foremost disciples. The Buddha then spent the next three
seasons at Fluvanna Bamboo Grove monastery in Rajagaha, the capital of Magadha. The
monastery, which was of a moderate distance from the city centre was donated by
Bimbisara.
Upon hearing of the enlightenment, Suddhodana dispatched royal delegations to ask the
Buddha to return to Kapilavastu. Nine delegations were sent in all, but the delegates
joined the sangha and became arahants. Neglecting worldly matters, they did not convey
their message. The tenth delegation, led by Kaludayi, a childhood friend, resulted in the
message being successfully conveyed as well as becoming an arahant. Since it was not the
vassana, the Buddha agreed, and two years after his enlightenment, took a two month
journey to Kapilavastu by foot, preaching the dharma along the way. Upon his return, the
royal palace had prepared the midday meal, but since no specific invitation had come, the
sangha went for an alms round in Kapilavastu.
Suddhodana invited the sangha back to the royal palace for the meal, followed by a
dharma talk, after which he became a sotapanna. During the visit, many members of the
royal family joined the sangha. His cousins Ananda and Anuruddha were to become two
of his five chief disciples. His son Rahula also joined the sangha at the age of seven, and
was one of the ten chief disciples. His half-brother Nanda also joined the sangha and
became an arahant. Another cousin Devadatta also became a monk although he later
became an enemy and tried to kill the Buddha on multiple occasions.
Of his disciples, Sariputta, Mahamoggallana, Mahakasyapa, Ananda and Anuruddha

comprised the five chief disciples. His ten foremost disciples were completed by the
quintet of Upali, Subhoti, Rahula, Mahakaccana and Punna.
Teachings
Some of the fundamentals of the teachings of Gautama Buddha are:
The Four Noble Truths: that suffering is an inherent part of existence; that the origin of
suffering is ignorance and the main symptoms of that ignorance are attachment and
craving; that attachment and craving can be ceased; and that following the Noble Eightfold
Path will lead to the cessation of attachment and craving and therefore suffering.
The Noble Eightfold Path: right understanding, right thought, right speech, right action,
right livelihood, right effort, right mindfulness, and right concentration.
Rejection of the infallibility of accepted scripture: Teachings should not be accepted

unless they are borne out by our experience and are praised by the wise.
Anicca (Sanskrit: anitya): That all things are impermanent.
Dukkha (Sanskrit: duḥkha): That all beings suffer from all situations due to unclear mind.
Anatta (Sanskrit: anātman): That the perception of a constant "self" is an illusion.
According to tradition, the Buddha emphasized ethics and correct understanding. He

questioned the average person's notions of divinity and salvation. He stated that there is no
intermediary between mankind and the divine; distant gods are subjected to karma
themselves in decaying heavens; and the Buddha is solely a guide and teacher for the
sentient beings who must tread the path of Nirvana (Pāli: Nibbāna) themselves to attain
the spiritual awakening called bodhi and see truth and reality as it is.
NOBLE EIGHTFOLD PATH
When the Buddha gave his first sermon in the Deer Park, he began the 'Turning of the
Dharma Wheel'. He chose the beautiful symbol of the wheel with its eight spokes to
represent the Noble Eightfold Path. The Buddha's teaching goes round and round like a
great wheel that never stops, leading to the central point of the wheel, the only point which
is fixed, Nirvana. The eight spokes on the wheel represent the eight parts of the Noble
Eightfold Path. Just as every spoke is needed for the wheel to keep turning, we need to
follow each step of the path.
1. Right View. The right way to think about life is to see the world through the eyes of the
Buddha--with wisdom and compassion.
2. Right Thought. We are what we think. Clear and kind thoughts build good, strong
characters.
3. Right Speech. By speaking kind and helpful words, we are respected and trusted by
everyone.
4. Right Conduct. No matter what we say, others know us from the way we behave. Before
we criticize others, we should first see what we do ourselves.
5. Right Livelihood. This means choosing a job that does not hurt others. The Buddha
said, "Do not earn your living by harming others. Do not seek happiness by making others
unhappy."
6. Right Effort. A worthwhile life means doing our best at all times and having good will
toward others. This also means not wasting effort on things that harm ourselves and
others.
7. Right Mindfulness. This means being aware of our thoughts, words, and deeds.
8. Right Concentration. Focus on one thought or object at a time. By doing this, we can be
quiet and attain true peace of mind.
Death / Mahaparinirvana
According to the Mahapariniravana Sutta of the Pali canon, at the age of 80, the Buddha
announced that he would soon reach Parinirvana or the final deathless state abandoning
the earthly body. After this, the Buddha ate his last meal, which he had received as an
offering from a blacksmith named Cunda. Falling violently ill, Buddha instructed his
attendant Ānanda to convince Cunda that the meal eaten at his place had nothing to do
with his passing and that his meal would be a source of the greatest merit as it provided the
last meal for a Buddha.. He then finally entered Parinirvana. The Buddha's final words
were, "All composite things pass away. Strive for your own liberation with diligence." The
Buddha's body was cremated and the relics were placed in monuments or stupas, some of
which are believed to have survived until the present. For example, The Temple of the
Tooth or "Dalada Maligawa" in Sri Lanka is the place where the relic of the right tooth of
Buddha is kept at present. At his death, the Buddha told his disciples to follow no leader,
but to follow his teachings (dharma).
Different sects of Buddhism
Buddhism is divided into sects i.e. Hinayana and Mahayana. As per Mahayana sect
buddha is deitified and worshipped with great devotion.His images are made enshrined in
temples. Numerous bodhisattvas were worshipped, in Mahayana sect. Awalokhiteshwar
and Padmapani are most important ones. The others Manjushri, Vajrapani and Maitreya.
Around 7th century AD new branch of buddhism Vajrayana emerged in eastern India.
After 700 years of disappearance from its birth place it revived in India as Navayana or
Neo Buddhism since 1960 by Dr. Babasaheb Ambedkar.
BHATUKALI
Is the game played by the Indian kids, especially girls It
involves acting as house-wife and taking care of toy-
home. All the utensils for cooking are there, in their
miniature version, in this game .It give girl the feeling
that they are mother or grandmother, taking care of
their home .It involves cooking (virtual cooking/food
serving it to the other partner in the game. All in all, the
Indian girl seems to enjoy it .Bhatukali is the name for
in Marathi language. It is the game of housekeeping often played enthusiastic by girls with
secondary roles given to the boys. Dolls marriage may form a part of bhatukali or be
played as a game by itself when planned on a grand scale.
MR.VILAS KARANDIKAR will display his collection of 1500 hundred types of toys
which he recently exhibited in an exhibition in Philadelphia.
Embroidery Workshop
Kathi Embroidery
The handiworks of Gujarat comprise of a whole range of

variety and embroidery happens to be an important
attraction on that front. However, among the embroideries
of Gujarati handicrafts, Kathi Embroidery is unique in its
own kind. Owing its roots to the nomadic Rabari tribe of
Gujarat, the Kathi Embroidery is the oldest form of
Gujarati embroidery and mainly comprises of use of
mirrors and colorful threads stitched together to give the feel of patch work. The canvas
used here is mostly black silk or satin and herringbone is the most used stitching form in
this type of embroidery.
Beautiful prominent designs depicting figures of animals, birds, flowers and plants are
delineated on the fabrics. Specifically, designs of tigers, elephants and cobras are styled on
the materials as symbols of elegance and grace. Also geometric shapes find place in these
embroidery patterns. Motifs of leaves and little flowers adorn the inter spaces. Small
mirrors are used as eyes of birds or flower centers. Heer is the most popular form of
design in Kathi Embroidery. Gureri happens to be a popular item of Kathi Embroidery.
Several kinds of intensely vivid colored threads of scarlet, purple, yellow are used to stitch
the form of Kathi Embroidery and lots of appliqué work is used in this form of
embroidery. The two major types of Kathi Embroidery are:
 Aditya Fatiya
 Patch Work
St. Mary's Mahila Shikshan Kendra
St. Mary’s Mahila Shikshan Kendra, is a non profit Women’s Handicraft Organization
run by the Dominican Sisters of the Rosary in Gomtipur, Ahmadabad since 1970. We are
committed to the Development of the economically and socially marginalized Women in
our area, Gomtipur, a slum pocket of Ahmadabad. An option for the poor, being our
guiding principle, we live, identify and work with the poorest sections of society, in order
to restore them to their rightful place in society.
Our aims our Work and Methodology
St. Mary’s Mahila Shikshan Kendra aims to give maximum employment at just wages to
the women of Gomtipur belonging to different social, cultural and religious groups. One
of the results of working together as a group in the Centre is a natural bonding of the
women as one body.St. Mary’s Mahila Shikshan Kendra concentrates mainly only on
Hand Embroidery in cotton. Using their indigenous craftsmanship, these women
immigrants produce high quality mirror work embroidery in traditional designs and
colours. Our articles like cushion covers, letter boxes, bags, purses, bed spreads, table
cloths and other Christmas decorations as well as “Articles to wear” have traveled all over
the world.
By adhering to very high standards of quality control, we try our best to inculcate in them a
deep sense of self-respect and integrity of character, earning their own hard earned wages
without any trace of a demeaning pity or condescension, thus bringing them in touch with
their own basic human dignity. Besides their rightful wages, all surplus profits or Producer
Dividends are shared with all the women.We achieve this by imparting professional skills
in embroidery and stitching through formally recognized 2 year Government courses.
This helps them procure a gainful employment in terms of income as they prepare Third
World Handicrafts for the Indian and the overseas market in our Centre.
Our Clients
Our buyers include well known Fair Trade Organizations like Traidcraft-UK., Ten
Thousand Villages – USA, Canada, CTM (Altromercato) Italy, Trade Aid- New Zealand,
Oxfam Australia Trading, One Village, UK, SERVV International- USA.
Our other schemes
Since we also have a dispensary, a maternity clinic and Medical centre called ‘St. Mary’s
Nursing Home’, we conduct health programmes, saving schemes, loans especially for the
educational and health purposes, government recognized course for women in sewing,
embroidery and Fashion Designing and finally educational scholarships for their children.
We are alert and ensure that the women send their children to school and educate them
and avoid child labour. In many cases when the women are incapable of paying the fees,
and educating their children especially the girls we help them by paying their fees etc.
Finally, we are Legally a charitable Trust called “St. Mary’s Nursing Home”, under which
the above mentioned activities are carried on.
Garba
Garba is an Indian form of dance that originated
in the Gujarat region. It is more similar to
Western folk dance than to the presentational
style of Indian classical dances such as
bharatanatyam and odissi.
It is a circular dance performed by women

around an earthenware pot called a garba, filled
with water. A betel nut and a silver coin are
placed within the pot, called a kumbh, on top of
which a coconut is placed. As the dancers whirl around the pot, a singer and a drummer
provide the musical accompaniment. The participants clap in a steady rhythm.
Both men and women usually wear colorful costumes while performing garba and
dandiya. The girls and the women wear ghaghra choli, a three-piece dress with choli on
the top and ghaghra as bottom, made of cotton with beads, shells, mirrors, sitars, and
embroidery work, mati, jhumkas, necklaces, bindi, bajubandh, chudas and kangans,
kamarbandh, payal, and mojiris and dupatta tucked in the Gujarati manner. Boys and
men wear kafni pyjamas with a kediyu - a short round kurta - above the knees and pagadi
on the head with bandhini dupatta, kada, and mojiris. There is a huge interest in Garba
amongst the youth of the Indian and in particular Gujarati diaspora in Garba.
We at Lokrang have organized Garba in late evening on the 3rd day where everybody can
participate and enjoy the ambience of Gujarat which will be created by the music. It is
performed by well known dancer Mrs. Parul Patel.
GARBA PERFORMER
MRS. PARUL PATEL
Well known Dancer, Choreographer and Director in Indian Classical Dance. She had the
basic training in Bharat Natyam from Guru Shri Kubernath Tanjorekar at the Faculty of
Performing Arts, M.S. University of Baroda
Education
Degree in Performing Arts in Bharat Natyam from Baroda University.
She has performed folk dance and music at National & International levels
including UK, France, Germany, Kuwait & USA
Parul Patel is excellent in folk dance and music in particular has given hr the
opportunity to visit various countries abroad as a delegate to Ministry of Culture,
Govt. of India.
She is associated with All India Radio Doordarshan Gujarati Film Industry,
Gujarat State Sangeet Natak Academy, Gujarat Tourism Corporation and several
State and National Cultural Organisations as well as Corporate Organisations.
She was awareded “Shrinagamani” title by Kalkbe Kalakar Sammelan in 1977.
Workshop & Performances
1979 → Bharat Natyam Performance at Prithvi Theatre, Mumbai
1992 → Folk Dance performance on All India Radio, Baroda
1993 → Traditional Dance Performance at Garba Mahotsav organized by

Triveni Baroda
1994 → Folk dance performance at the All India National Council Meeting
of Bhartiya Janata Party in Baroda
1995- Till date → Conducting Garba during Navratri festival in USA &
Canada
1995 & 1998 → Workshop and lecture series on musical aspects of Folk
Dance at Fogana Bharatiya, Vidya Bhawan, USA. Conducted workshop on Garba
& Raas under special invitation from Gujarat.
Awards & Distinctions
1977 → “Shringaramani” title by Kalke Sammelan, Mumbai
1992 → Best Garba Performance Prize by Vadodara Municipal

Corporation and Gujarat Tourism Corporation.
- 1994 → Best folk music by Sahitya Shruti under the auspicies of Gujarat
Pustakalay Baroda
- 1995 → In recognition of valuable contribution to the field of art and

culture by centre revemue Sports Board All India Cultural
Workshop Vadodara
- 1998 → Best playback singer by Gujarat State Information Department for

Gujarati Film “Radhiyali Raat”.
- 2002 till date → Senate Member, M S University of Boar

Bhondla
For the Guajarati community, Navratri might
mean donning new outfits; wearing funky
jewellery and displaying ones dancing skills.
But this nice night of revelry are also
significant for Maharashtrian.
A festival, popular as bhondla in Mumbai and

Pune, used to witness women coming
together and narrating daily life experiences in
form of songs during Navaratri. But with social changes over the years, Bhondla is no
longer the sane.
Bhondla mirrors the authentic Maharashtrian tradition. A wooden elephant is kept

on the ground. The children from a circle around the elephant and walk hand in
hand. Some song is sung while walking in the circle. Rangoli is drawn near the feet of
the wooden elephant. After singing all the song the Khirapat is distributed.
Bhondla is a mini event which is celebrated with the ten-day Navaratri festival
culminating in Dussehra. Traditionally, an elephant is drawn either with rangoli on
the soil or with chalk on a slate and kept in the middle. The women go around it in a
circle, holiding each other hands and singing Bhondla songs, which are traditional
songs, passed down the generations. In the Hindus calendar month of Bhadrapada,
when the sun moves to the thirteenth constellation of the zodiac called`Hasta’
(elephant ) Nakshatra ,unmarried and newly married girls perform a dance known as
Bhondla or Hadga and sing specially composed Hadga or “Bhulabai” songs.
Bhondla begins with the installation of the deity’s idol and end on the ninth day of
Navratri .Like every year, this year too, hundreds of women of all ages, and from
across the city, celebrated Bhondla by singing special Bhondla song and performing
dances throughout the nine-day period. In rural areas, unmarried girls handpick
different type of fruits from the orchards and the flowers from the garden to make
garlands which they offer to the goddess. But in the urban areas, the girls find it
difficult to devote so much time; hence a one-day event of Bhondla is organized. This
helps the new generation to get acquainted with the age-old tradition and continue it
in the years to come.
The programme casts for an hour with the girls singing 30-40 songs beginning with an
invocation to lord Ganesha and rounding off with a ballad to commemorate the
achievements of Chhatrapati Shivaji.
A group of six women have now decided to save the dying tradition. Calling
themselves the Sat group- meaning girl friend in Marathi-they visit Navratri utsav
mandal for performing the Bhondla.
They performing Bhondla since childhood .The songs are not written, but have been
passed down for generation as a cultural legacy’s explaining the origins of the tradition
.In earlier days when girl were not educated and did not lead an active social life they
would celebrate Navratri by calling their friends over from where Bhondla has its
origin.
Various humorous songs about the relationship women had with their in-laws are
dominated traditional Bhondla, it also has games and puzzles, including one where
they would drop hints for identifying food items.
The Sai group that was formed in 2002 has added contemporary nuance, so that the
present generation of the maharashtrain girls can identified with it. While in earlier
times, girls sang of how their in laws were trying to woo them with jewellery, today’s
songs find mention of modern-day appliances.
In another attempt to make Bhondla more interesting, the group also performs
traditional Marathi folk dances, like jhimma and phugdi. The groups are invited by
Navaratri utsav mandal in Maharashtrains localities to perform the Bhondla. They
have also performed in Jamshedpur, Raipur and Ajmer.
The founder of the organization is Shibani Joshi hoping the younger generation is
able to carry forward the tradition. Our event brings back memories of yesteryears to
the older generation of Maharashtrian. They also draw in younger people who enjoy
the foot-tapping music and rhythm.
Other such group is vashi-based Maratha samaj mahila mandal, having strength of
350 members, who celebrated Bhondla with much fervor to mark the silver jubilee
celebration of their mandal
Lok kala Pradarshini
Chitragathi
Cihtragathi is an innovative audiovisual medium where the artists hold a hand made
paper painting depicting scenes from the epics of Ramayana , Mahabharata and Nandi Puran
and so on with every painting the artists conjures up vivid narratives , by modulating his own
voice to created dialogue and drama and is backed up by vocalists and appropriate musical
instruments which invariably addvibrancy to a brilliant theatrical climax .
Zaiti or Kal sutli
Zaiti or kal Sutli is a traditional string puppetry art, influenced by string puppetry of
Rajasthan where the artistic team use their dexterous fingers to create 3-D animation and
transform the lifeless wooden and cloth puppet dolls into heroes, queens, villains and
humble servants . Every marionette is made to play its role with theatrical abandon , where
the good men enter dancing and the demands fly.The team of artists usually includes the
main narrator who assumes the role of the Sutradhar or the story teller or even the
Protagonists , accompanied by an entourage of vocalists and musicians who spew poetry and
song with equal vigor.
Chitrakathi
Unique to Maharashtra, shadow puppetry with leather puppets is a traditional highly

skilled art form of pinguli , which originated from the tribal Adivasi’s Community that lived
in forests. In the still darkness of the night . audiences are left enthralled by the recreation of
drama ,action war and death on a cloth screen , which is a simple yet innovative application
of basic laws of light and physics. The carefully crafted leather puppets cast their shadows
from behind the screen as the artists varies the size focus of the shadow by increasing or
decreasing the distance between the puppet from the burning lit flame , creating a sense of
action and motion as the narrators take the story for the above performances are done by
Thakar Adivasi Kala Aangan and shri Parshuram Gangavanse, a Paramparik Kalakar or
traditional artists of the Thakar Adivasi Community .Thakar Adivasi Kala Aangan , an art
arena was started in May 2006.
Shilp Darshan
Shilp Darshan is a continuing activity at shilp Mela in which traditional performing

artists and craftsmen are used to draw from the interior villages of the member states . They
are regularly invited to exhibit their skills and demonstrate their crafts , and sell their
masterpieces in order to have direct access to the buyers. This programme encouraged the
rural craftsmen and performers a big way.
The handicrafts demonstrated in ShilpDarshan are :
Clay Toys of M.P, Dolls and toysof MP , carpet weaving, pottery etc. The experience
will give a cultural feel to the one who performs the art on his own.
Dolls and Toys of MP
These dolls which are solid in pairs are all time favourites and when they are dressed .
Gwalior in M.P makes rags dolls which are made in a very traditional way by painting onto
them facial expressions which given up the features .The costumes are traditionally made on
their and are drapped in sari’s made out of paper eith proper jewellery.
Clay Toys of MP
The handsome clay toys of M.P are generally cost in hollow shapes though solid figures are
not uncommon. animal figures like horses ,elephants dogs , lions, birds, deers and bulls fixed
on wheels are very usually small and artistically made with solid figures beings popular than
the hollow ones.
The above two handicrafts will kept as demonstration in Lok Kala Pradarshini wherein the
locals actually making this handicraft will teach you to make it.
Patang Bazi
THE ONLY TIME WHEN YOU CAN COLOUR THE SKY
It’s the time of the year again when you can paint the sky
with colors of your imagination at the Patang Bazi activity
of Lokrang.T o be held in Bhopal, Madhya Pradesh this is
perhaps the only activity dedicated to a remarkable display
of splendid kites flown by expert kitists from all over.
The activity starts at dawn which can be experienced by

tourists all over. As kitists and tourists, you can experience
the true fervor of Kite festival of Jaipur, here in Lokrang. The activity is open for all, so come
take an experience of life time.
Games
The games will be organized 2 months in advance. Kho kho and kabbadi will be played by
the district level players of each State. The players of one district will compete with those of
another district of that particular state. For gulli Dande and lagori, we will send circulars to
the government schools of the respective states inviting students of Class VIII to X to
participate. This will also be conducted as above. The winners will be given a pagadi as a
sign of pride and honor.. If the visitors wish to play, the winners will teach them the rules of
the game and then they will compete among themselves.
Kabaddi
Kabaddi is a team sport originally from India. Two teams occupy opposite halves of a field
and take turns sending a "raider" into the other half, in order to win points by tagging or
wrestling members of the opposing team; the raider then tries to return to his own half,
holding his breath during the whole raid.
In Kabaddi, two teams compete with each other for higher scores, by touching or capturing
the players of the opponent team. Each team consists of 12 players, of which seven are on
court at a time, and five in reserve. The two teams fight for higher scores, alternating defense
and offense. The court is as large as that for a dodge ball game. The game consists of two 20
minute halves, with a break of five minutes for change of sides.
The side winning the toss sends a 'raider', who enters the opponents' court chanting,
'kabaddi-kabaddi'. The raider's aim is to touch any or all players on the opposing side, and
return to his court in one breath. The person, whom the raider touches, will then be out.
The aim of the opposing team will be to hold the
raider, and stop him from returning to his own
court, until he takes another breath. If the raider
cannot return to his court in the same breath
while chanting 'kabaddi', he will be declared out.
Each team alternates in sending a player into the
opponents' court. If a player goes out of the
boundary line during the course of the play, or if
any part of his body touches the ground outside
the boundary, he will be out, except during a struggle.
Kho –kho
Kho Kho is an Indian sport played by teams of twelve
players who try to avoid being touched by members of
the opposing team, only 9 players of the team enter the
field. Kho Kho and Kabaddi, in spite of popular
misconception, are not the same.
In Kho-Kho, one team sits or kneels in the middle of the

court, in a row, with alternate members in the row facing
opposite directions. The other team may send two or
three members in the court. The motive for the sitting
team is to try and "tag" the opponents. The chasers can only run in one direction and cannot cut
across the sitters (unlike the dodgers who can run randomly and in between the sitters). They have to
run round the entire row to reach the other side. The other option is to pass the chasing job to
another sitter whose back is facing you as you are running. The chaser touches the sitter he wants
(usually nearest to the target) and shouts "kho" to signify the change of guard. The objective is to tag all
the opponents in the shortest time possible. If the other team takes longer, the former team wins.
Shilpa Darshan
Shilp Darshan is a continuing activity at shilp Mela in which traditional performing
artists and craftsmen are used to draw from the interior villages of the member states . They
are regularly invited to exhibit their skills and demonstrate their crafts , and sell their
masterpieces in order to have direct access to the buyers. This programme encouraged the
rural craftsmen and performers a big way.
The handicrafts demonstrated in Shilp Darshan are:
Clay Toys of M.P, Dolls and toysof MP , carpet weaving, pottery etc. The experience will
give a cultural feel to the one who performs the art on his own.
Dolls and Toys of MP
These dolls which are solid in pairs are all time favourites and when they are dressed .
Gwalior in M.P makes rags dolls which are made in a very traditional way by painting onto
them facial expressions which given up the features .The costumes are traditionally made on
their and are drapped in sari’s made out of paper with proper jewellery.
Clay Toys of MP
The handsome clay toys of M.P are generally cost in hollow shapes though solid figures are
not uncommon. animal figures like horses ,elephants dogs , lions, birds, deers and bulls fixed
on wheels are very usually small and artistically made with solid figures beings popular than
the hollow ones.
The above two handicrafts will kept as demonstration in Lok Kala Pradarshini wherein the
locals actually making this handicraft will teach you to make it.
Painting Workshop
The Painting Workshop held in Lokrang festival, 2010 has influence of the tribal paintings.
We believe, as Picasso says, that "everyone is an artist". Young or old, the art of creating is a
joyous, exciting process, and we try to provide the room, space, and materials for that to
happen. We encourage students to try new things, to be inspired by other artists, to find their
voice
The painting workshop will be conducted by the winners of the painting competition in
which they will opportunity to the visitors to experience how to paint also they will be assisted
by the participants who will display their paintings in the Bhimbetka Caves.
Pagadi
The Pride of Pagadi’s fading away
Pagadi- Round or oval, carefully pleated in Satin, bordered

with an intricately designed golden ribbon. The immaculately
made quintessential Puneri Pagadi is a humbling gift.
A Pagadi is a traditional headgear worn by Indian men folk

since centuries and was and is still considered a symbol of
pride and honor.
Once worn by the likes of Lokmanya Tilak and Gopalkrishna Gokhale, a gift of a Puneri
Pagadi is considered an acknowledgement of one’s intelligence.
“Puneri Pagadi” for the first time in the 19th century was introduced by Mahadev Govind
Ranade. Since then, it has been worn by great leaders and personalities like Lokmanya
Til;ak, J S Karandikar, Dr. D. D. Sathye, Jatyasaheb Kelkar And Dato Waman Pottdar.
“Puneri Pagadi” has now become a matter of heritage.
[Ganesh Hinganire –President of S.P.S]
A local organization in Pune has succeeded in securing intellectual property rights for the
“Puneri Pagadi” or traditional Marathi turban.
Pune based organization ‘Shree Puneri Pagadi Sangha” had submitted an application before
the geographical indication registry seeking GI tag and geographical exclusivity for the turban.
The GI status for the turban was sought under ‘Article 25’ which deals with clothing footwear
and headgear. The step was taken so as to protect the culture and heritage and promote the
commerce attached to the turban.
Pune based GMGC is a registered firm that aims to promote intellectual property rights, and
has filled the Application on behalf of Shree Puneri Pagadi Sangh.
The GI tag aims at promoting the economic prosperity of producers of goods in a

geographical area. Usually the tag is granted to goods that essentially originate and are
produced in a defined geographical locality and region. Geographical indications are covered
as part of intellectual property rights.
The GI tag has been awarded to a number of products or goods, including the famous
Darjeeling tea, Basmati rice, turmeric , etc.
Even today people like Ganesh Hingamire, Laxman Khandare [a pagadi maker in
Pandharpur] and Girish Murudkar [a shop owner in Pune selling Marathi artifacts] have
been trying hard to preserve this unique symbol of pride..
A self made man, Khandare is not entirely dependant on government favours. While, he is
uncertain about the future of pagadi makers, he is sure that he wants to preserve pagadis
through a ‘Pagadi Research Centre’.
The workshop consist of Girish Murudkar himself and his 10 colleagues who will be teaching
the Ph
This event is exhibitiomn cum workshop where you can buy this famous Puneri Pagadi.
Workshop
The workshop will be conducted by Girish Murudkar. Murudkar Zendewale, a store

that has been selling typical marathi artifacts for three generations.
Murudkar is also supplying the phetas which will be used to felicitate the attending
dignitaries like Maharashtra CM Ashok Chavan, social activist Anna Hazare , Asha
Bhosle , Uddahar Thakerray, and Nana Patekar.
He had traveled to Philadelphia USA along with the cultural convention to be held at
the Pennysylvania Convention center between 2nd July and 5th July .The Convention
was conducted by the Brihan Maharashtra Mandal (BMM) and was attended by over
4,000 Maharashtrians from the US as well as India.The representatives of the shop
will be teaching the attendees, how to tie a typical Marathi Pheta, thereby promoting
Maharashtrians culture in the states .
Murugkar , along with his collegue Piyush Solankar ,will be teaching the Mahatma
Phule pagadi , Mawli pagdi, Shahi Turban and of course, the Puneri Pheta.They have
also included the Tukaram Maharay pagdi to celebrated the occasion of Ashadi
Ekadashi.
The phetas and pagadi will be available in different colours like cream , red saffaro
and pink.
Besides the turbans ,they will also be showcasasing authentic Maharashtrian dresses ,
albeit modified to fit western tastes and needs .Aphadagiris , the large fans used even
in shivaji Maharajas time , will be also be part of the vast collection of Maharatha
artifacts that Murudkar will display.
The objective of this workshop is people should be able to tie a pheta or a pagadi by
themselves if an appropriate occasion presents itself.
It will be a contribution to the promotion of Marathi culture and we can hope that the
young generation will embrace their heritage with pride.
Dashavatara Dance
Dashavatara performing arts - Dashavatara word refers to the ten incarnations of Lord
Vishnu. Das' means ten, 'Avatar' means incarnations). Scholars are divided into two groups as
far as the origin of the dance is concerned. Many actors believe that Dashavatara is originally
a dance form from Kerala, and they worship a deity of the Walaval region of Kerala.
Whatever the source maybe, the form was introduced to the Konkan region in the 16th
century
The subject of the theft of the 'Vedas' is conversed by the
"Sutradhar" (stage manager), 'Brahmin' figures, women actors on behalf of the rivers, actors
playing Lord Brahma (the Creator) and Goddess Saraswati (the goddess of learning), and
the demon Shankhasur. The proposal continues for about two hours, and the appropriate
drama known as "Akhyana" begins after this. The play, concerning itself with stories from the
epics and mythology, concludes at sunrise.
The red and white makeup of Dashavatara actors distinguishes them from the spectators who
arrive brusquely before 11.00 pm for the performance. The evening commences with
prayers to Ganapati or Ganesha.
Dashavatara traditions - Dashavatara is believed to have evolved from “Yakshagana”; others
consider it to have emerged from “Kuchipudi”.
The state of Goa is rich in culture and heritage, and art – especially performing art in Goa –
in a unique feature of the state. Though all these forms fall under the wide classification of
dance, drama and music, yet the Dance in Goa has a distinct Goan flavor and can be easily
be distinguished from those of the other states. The most significant part about the Dance in
Goa is the fact that it colorfully illustrates the unity in diversity of Goan heritage. Moreover,
dance in Goa is very ethnic; it is an amalgamation of the Indian aspects with theimported
Western one. As a direct result of this fusion, various forms of dances have evolved,
depending on the interpretation and expression of the social trends and techniques over the
ages. So, different dance forms grew alongside the classical dance style. Each occasion has a
separate dance; and each of these dances is distinctly different from the others
The Dekni is essentially performed by Women and is a traditional dance form. The music
to which this dance is performed is has ingredients of both the East and the West. So the
music is both ethnical and contemporary. The chief folk dances in Goa are the Fugdi and
Dhalo and the Kunbi. The Kunbi, however, has elements of tribal dance to it as well. Their
dance belongs to the era before the Portuguese conquest. The other unique feature about
this dance is the fact that it is devoid of religious content and is mainly social. The Morulem
is a folk dance of the rearward communities, and is performed on the Shigmo. The Lamp
Dance too is a unique specialty of Goa. Performed chiefly by women during the time of the
Shigmo, it is danced by balancing brass lamps with burning wicks on the head. It is popular
mainly in southern and central Goa.
Sammy
The word that broke an empire.
A play in two acts by …
Pratab Sharma
Duration – 2 hours , 15 minutes intermission
Directed by…..
Littete Dubey
From Man to Mahatma
Sammy ! is incredible story of Mahatma Gandhitotal by ensemble of actor in modern and

exiting manner.Led by a lively debate between Mohandas ,the man and the irrepressible
Mahatma in him the play high lights Gandhi relationship and how he changed everyone he
touched .
It traces the transformation of the young Mohandas Karamchand Gandhi from a native
,tongue – tied lawyer into a Mahatma and recounts his story from his earliest days in South
Africa to his final assassination.
Mohandas Karamchand Gandhi was an extraordinarary man about whom an Einstein one
once said generation to come will scarce believe that such a one once walked upon the
earth!The play aims to bring alive a man whose influence changed politics forever and set
motion the journey of other like NelsonMandela amd Martin Luther king , with its dynamic
style of presentations it hopes to straddle a large cross section audience especillly younger
ones who know him only from dusty textbook!
The play is important not just as a powerful piece of theatre but is especially relevant because
of the times we live in where the Mahatma’s creed of non materialism and non violence is
sorely needed in an age of terrorismand consumerism.The title becomes clear in early part of
the action .The word Sammy , along with the word coolie .was used as a derogator , term by
the whites in Sout Africa to insult Indians and other coloured people . It originates from
word Swami , which actually means master or guru.When he first hears an angry mob in
Durban shouting the word as an insult to describe him the young mohan smile and ventures
the hope that he may some day be able to live up to it . Sammy is the result of several years
of research on Mahatma Gandhi by Pratab Sharma . They play had its premier on July
30,2005 at theatre NCPA,Mumbai.
Pratab Sharma
Pratab Sharma is a playrighter ,novelist actor , documentary film maker, commentor and
author of children books . His books have been published in U.K., USA, France , Canada,
Denmark, Netherlands etc.Among The ten full length plays he has written are the acclaimed
work . A touch of brightness, Begum ,sumroo,Sammy, is his most recent play. As an actor
Partab Sharma has played the lead roles in five features films and won National Award in
1971 for his performance in hindi film” PHIR BHI”. As a famous Indian Commentator and
narrator he is known as the “Golden Voice of India” and was honoured in April 2004 with
the “Dadasaheb phalke” award.
Pratab Sharma’s Plays often based on histirical and philosophical themes , bring a new clarity
to core concept in India thought and put them in contemporary setting Sammy. Unfold the
depth and the strength of the ancient concept of non-violence ,the body and mind of negative
forces and attachment in order to achieve the core objective of knowledge , enlightenment
and liberation (re-birth) .The play makes us unrelearned and learn a new the meanings of
words like truth , purity, sacrifice . And yet the context is one where Gandhi is looking for
liberation for whole nation.
Born – 12th Dec 1939, Lahore(then part of India)
Occupation - Author of Children’s books & documentary, Filmmaker.
Genres – Plays, novels, Children’s Literature.
Books – The Surangini Tails, Dog Detective, Ranjha, Thr Little

 Master Of the Elephant, Top Dog., Days of the Turban,
 Zen Katha, Sammy!
Education – School: Bishop Cotton School, Shimla
 College: Trinity, Kandy; St. Xavier’s College, Mumbai.
 Sharmas Association with Indian National Theater,
 Mumbai began in 1961.
Awards & Honors:
In 1971 National Award for lead roll in feature film in “Phir Bhee”. Which also won
the National Award for Best Hindi Film in of the Year.
Cleo Award, USA for Best Voice.

.
1976 RAPA 1st Prize for best voice in Radio Spots.
992 The “Hmid Sayani” trophy for a Life Time Of all round excellencein Radio and
T.V.
2004 April know as Golden Voice India and was honored with DadaSaheb Falke
Award.
2005 “Meta Award” for best original script for Samy!
2007 Yuva Thespo 9 Life Time Award.
The word that broke an empire.
Awards for Sammy
Winner of four all India Mahindra Award for excellence in theatre in 2006.
Best original play write
Best Director
Best Actor
Best Costume
This production has been made possible by Aditya Birla Group and the support of Mrs.
Rajshri Birla.
Primetime Theater Company took up the challenge of producing this fast moving and
complex play which has played to great acclaim across India to a wide and varied audience.
Gandhi Serve Foundation-Mahatma Gandhi Research & Media Service.
Gandhi Serve, a charitable foundation registered in Germany aims to spread the ethic of non
violence by disseminating information about popularizing Mahatma Gandhi’s Life and
works.
Lezim
Lezim Dance is a popular folk dance form of
Maharashtra. It is performed with color full costumes
and a Lezim or a small mallet. The word ‘Lezim’ is a
Sanskrit word, which means beauty. With its beautiful
pattern of sound and music, the dance attracts large
number of people.
This dance is named after a wooden idiophone to which thin metal discs are fitted which
produce a jingling sound and the dancers use this while dancing. Dholki, a drum instrument
is used as the main percussion music. It is performed dressed in colorful costumes. Dancers
carry a small musical instrument with jingling cymbals called the Lezim, after which the dance
form is named.
It is performed by Lok Kala Academy of Mumbai.
Bhavai
A typical folk drama of Gujarat called Bhavai is performed in village and temple grounds by
professional communities of north Gujarat, the Taragalas,
Bhojakas, etc. The word Bhavai is derived from the Sanskrit
word "Bhava" meaning expression of emotion. The Bhavai
drama is a continuous performance lasting the whole night in
which many "veshas" are performed in the open without any
stage equipment. These Veshas depict episodes from the social
life of the community in the countryside, focusing in satirical or
farcical way the characteristics of certain sections- Banias,
Bohras, wandering tribes, etc. Continuous playing on the
Bhungal, a very long wind brass instrument, before and during
the performance calls the rural patrons to the scene of the Bhavai. Women are strictly
tabooed from taking part in the Bhavai. Their role is performed by the male artists which
makes the entire drama more ridiculous. The repertoire of the Bhavai is limited to about
three dozen veshas, the authorship of which is attributed to Asait.
This Dance form consists of veiled women dancers balancing upto seven or nine brass
pitchers as they dance nimbly, pirouetting and then swaying with the soles of their feet
perched on the top of a glass or on the edge of the sword. There is a sense of cutting edge
suspense and nail biting acts in the dance.It is performed by Mehul Parekh, the Bhavai
performer.
Lavani
Lavani is a musical discussion. Lavani is a combination of
traditional song and dance, which particulary performed
to the enchanting beats of 'Dholak', an drum like
instrument. Dance performed by attractive women
wearing nine-yard saris. They are sung in a quick tempo.
In most of the songs, meaningless chants are introduced

to fill up the gaps between the lines. The Bhils always
sing in groups. Dancing is inseparable from their music.
The music of the folk-drama called Maanch has a texture of its own. The beauty of the
Maanch often reveals in its musical dialogues, recited to the accompaniment of drums.The
folk musical modes of Malwa are very much suited to different occasions. The music of the
songs sung at the time of sacrifice or rituals in remote villages gives rise to an awe, while tunes
of the Jhoola songs clearly convey the swinging motion. The performance lasts a whole night
and groups of singers treat the crowd to great entertainment by their fluency of thought and
speech. At the end of the Lavani performance, a replica of Manmathas mount is burnt.
The word Lavani originates from "Lavanya", meaning beauty. Earlier, this art form dealt with
different and varied subject matters such as society, religion, politics, romance, etc. Lavani
was used as a form of entertainment and morale booster to the tired soldiers.
It is performed by Asha Rupa Prabhanikar Group.
Malkhamb
Very traditional and very Indian, yet most of us today are barely aware of it. Malkhamb the
ancient form of Indian Gymnastics is a sport struggling
to survive.
Malkhamb can be traced back to mythological times of

Hanuman, the Lord of Monkeys. The ape like antics
of the gymnast, the extreme flexibility and ease with
which he mounts and dismounts the pole.
Malkhamb was restored from antiquity in the 19th

century. Two wrestlers from the kingdom of the Nizam of Hyderabad, Ali and Ghulab,
visited the royal palace of Peshwa Bajirao II of Maharashtra. In a show of power, they threw
challenge to the wrestlers of the kingdom. no one dared to accept their challenge except 18
year old Guru Balambhattdada Deodhar moved into the temple of Goddess Saptashringi
Devi in Nashik. In the peaceful environment he surrendered himself to the deity and began
his practice. Intense concentration and an unshakable will to succeed rendered his
meditation so deep, that it is said in a divine flash Lord Hanuman demonstrated a few tricks
on a wooden pole. Spellbound he absorbed the teachings and practiced them. Needless to
say, he won the wrestling match. Thus the sport took firm root in Maharashtra and when
Bajirao II was eventually chased out of his territory, he took Balambhattdada with him who
spread his knowledge to others around the country.
The team of western researchers who conducted a study of malkhamb at the Cologne
University in Germany, came to the conclusion that this was the only sport thaprovides
optimum exercise to the entire body in the least possible time. Besides giving perfect shape
and form to the body, it also gives
remarkable control over the limbs. Due to contineous twisting and turning, the whole body
gets messaged and every cell is rejuvenated. External muscles are developed and the
efficiency of internal systems is increasedMalkhamb also makes use of a number of yogic
postures and consequently control over the breadth is achieved. The brain functions better
and other faculties like memory, concentration and co-ordination are well developed. The
practitioner displays mental and physical attributes like flexibility, focus and balance.
Through malkhamb one can control both mind and body.
There are unmistakable poetry and an indescribable magic to a sport that captures both
power and grace, aggressive body control and the soft, gentle footwork of the dancer. The
Malla – man and the khamba came together to create a dynamic, live and pulsating display.
Malkhamb can also be performed on a hanging pole suspended at a height of 65 - 70 cms.

above the ground or on a pole precariously placed on a flimsy construction of boards and
bottles. Sometimes, the malkhamb artist may perform the same feats with weapons tied to his
body. Three decades ago, Cane malkhamb gave way to the rope malkhamb. Like the pole
malkhamb, the rope malkhamb has no gender restriction. Malkhamb on the rope is the
closest thing to the legendry Indian rope tricks. Treating the rope with due veneration, the
gymnast slides up and down with incredible ease. Once up, the gymnast assumes yogic asanas
and often combines them with more complex routines including dare devil feats where the
player hangs with the rope coiled around her neck. The rope gymnast developes alertness,
focus and balance.
Drama of Jagor & Tiatr

Gawdas are among the first settelers of goa who are now
included in the scheduled tribe communities. They had a
rich folk culture but many of the folk art forms have
already become extinct, there are some folk art forms
which are still followed by them.
Zagor is a form of traditional folk drama which is

performed annually to get the blessings of folk deity on the
whole community. If the folk drama is not performed as per the tradition, the tribals feel that
they will have to face the warth of the deity. To avoid it they perform the Zagor without fail.
The Gawda community had a simple culture with no system of reading and writing of their
own. Nauxi, a small hamlet in Curca village, panchayat, near Bambolim, has a settlement of
the Gawda community. Pandurang Kankonkar, who is the zalmi of nauxi is involved in
various religious rituals essential before performing the Zagor. Nauxi is blessed by a spring
and a lake. Zagor, the zalmi lights a ghee lamp at the lake and the water of this lamp is then
brought and kept inside the sanctum sanctorum of zalmi’s house. All folk artists and villagers
come to the mand, a sacred place, where they recite prayers and urge the folk deity and other
Gods to bestow blessings for a successful presentation of a folk drama.
The performance of Zagor begins with the recitation of devotional songs like naman in which
the folk artists invoke different Gods and Goddesses. Being rich in culture and heritage the
Gaon’s have myriads of performing arts. Some of the others are Ranmale, dashavatars, Kalo,
Goulankala, lalit, Kala and Rathkala. Alla the folk dramas practiced in Goa use the narrative
style with the complementary help of songs and dance. The stories that they narrate are
mostly those from Ramayana and Mahabharata. These dance and drama have remodeled
themselves to include modern day social issues as well. Jagar is divided into two different
categories based on the class and caste of the people who perform it. In no particular order ,
the first is the Perani Jagar and the second is the GawdaJagar. The fomer is acted out only
by the hindus , while the latter is enacted by the Christians .Most of the themes are thus
derived from contemporary social life. The government in encouragement of this host
festivals and other cultural gatherings to host a display of arts of goa – which Jagar features in
a prime position.
The earliest form of drama in goa is supposed to be the precursor of modern Marathi
theatre. Two forms performed by two different communities
1. One form the “Perani jagar” is performed exclusively by the hindu Perani
community. The theme tackles philosophical question like the origin of the universe
in the background of mythology.
2. The other form known as “Gawda Jagar” is enacted by the Christian gawda
community in different village in Goa in different styles.
Swot
SWOT (Destination)
Strengths
Bhopal – Lake City
Famous for its lakes infact christened as ‘Lake City’ naturally possess one of its best boating
facilities in the country long with boat clubs at both upper and lower attracting tourist.
MP
Geographic heart of India with rich culture and tradition. One of the major buses form
where one can access the major tourist destinations in north, south, east and west India.
Accessibility is good
Easy accessibility plays a key role in increasing the popularity of the state as a sought after
tourist destination. MP is well connected by rail, road and air to major cities and states.
Tiger
India is known as the Land Of Tiger and MP state is known as Tiger State. It is all for good
reason that more tigers live in India than anywhere else and more tigers live in MP than any
other state which becomes a main reason for tourist to visit the 2 main National Parks of
India i.e Kanha and Bandhavgarh.
Weakness:
Average accommodation facilities : With most of the unstarred accommodation like
guest houses, youth hostels, Dharamshalas, etc..
Average infrastructure: Local transport service is poor in popular destinations like
Panchmarhi, Orchha, Gwalior, etc..
Lack of awareness among public about Bhopal and its attractions.
Places of tourist interest are far away, consuming lot of time as the internal
accessibility is also poor.
Luxury tax is higher: In MP as compared to famous state Rajasthan which acts as a
demotivating factor for people to visit MP.
Opportunities
Adventure activity in the upper lake is a great opportunity which can be planned as a long
term activity, providing employment. Very less destinations provide wind surfing and hot air
ballooning so it is a great opportunity for destination as adventure activity.
Presence of places like Ujjain, Sanchi etc. makes it possible to explore the religious aspect of
the state.
Improvement of Tourist attraction will take/consume less time to reach even though the PTI
are far from each other or not properly accessible, but with the improvement of transport
and infrastructure can overcome all these difficulties.
Threats
Surrounded by popular states like Gujarat, Maharashtra and Rajasthan. The neighbouring
states of Gujarat, Maharashtra and Rajasthan offers equal number of tourist places. Also the
awareness of these destinations is more among the public which would act as a threat for
Madhya Pradesh.
Popular wildlife destinations will reduce upcoming image of MP. When we hear of MP the
first thing that comes into our mind is like National Park. We never think beyond that it is
ultimately reduce other image of MP like cultural, religious, Adventure
destination.Surrounding popular destinations like Sanchi, Panchmarhi, Ujjain, Khajuraho,
Indore act as a threat to Bhopal. Destinations like Sanchi, Panchmarhi, Ujjain, Khajuraho
etc. though has less number of tourists, but majority of people visiting Bhopal are business
professionals i.e. 21% and so Bhopal’s tourist attractions are not well popular among tourists.
SWOT (EVENT)
Strengths
A combination of religious flavour and cultural vibrancy can attract many people having
interest in the same. Lokrang offers activities which are related to both religious and cultural
aspects. Also it represents four western states providing cultures of different states.
Adventure activities at the upper lake can attract more number of visitors. Through Lokrang,
many adventure activities have been started at both upper lake and lower lake which portrays
Bhopal as a destination for adventure activities which can increase the tourist inflow in
Bhopal.
Interaction with tribal folks to understand their culture and lifestyle through workshops and
competitions. At Lokrang; Swad, Shilp Mela, Shilp Darshsn etc. are the activities which are
contributed by the tribal’s in the states. This gives an opportunity to interact with folks and
understand their culture.
Participation in numerous cultural events through workshops and competitions. Lokrang
offers activities like workshops, competitions which gives an opportunity to the people to
participate in them and experience and know the culture, along with ethnic shopping items
from these four states which are on sale giving an opportunity to visitors to experience the
cultures of other states.
Weakness
Lack of attention by MPTDC and MOT in terms of promotion, marketing and event
management. The site of MOT and MPTDC does not provide much information about
Lokrang unlike other events like Khajuraho and other festivals which shows lack of attention
by the government.
Lack of popularity among Indians and also foreign tourists. Other events like Kala Ghoda
festival, Desert Festival which share the same activities as that of Lokrang has much
popularity but lokrang doesn’t have that popularity among Indians. Average accommodation
facilities can result in less tourists in Bhopal. According to domestic tourists statistics
conducted in the year 2007, distribution of accommodation units in different cities of M.P
were majority of un starred hotels i.e 62.6% and 44% - 1, 2 and 3 star hotels whereas 8% of 5
star hotels.
Opportunities
Sound and Light Show at Sanchi during the event can act as a long term event even after 6
days, giving employment opportunity.Platform for the local people as well as tribal’s to
showcase their talent through workshops and competitions held in the event. Through
activities in Lokrang like workshops, competitions, local people can display their talent on a
large scale in front of tourists visiting which can popularize their work and eventually help
them to grow.
To revive the dying culture like Bhavai etc. and to project it on a large scale even in front of
international tourists. Cultures which are on the verge of extinction or which are laid back in
the daily life are projected in front of tourists from all over which can improve their status in
the society.
M.P is more known as a cultural destination as 30% of the people visit M.P for cultural
purpose. This will give an opportunity to our event with a cultural theme. According to the
statistics of 2007 in respect of domestic tourist major reasons were cultural activities.
Threats
Popular festivals like Kite Festival, Desert Festival and Nagaur Fair are held at the
same time of the year in other states. Festivals like Kite, Desert, Nagaur Fair etc. are held
almost at the same time during the year which also have activities similar to that of Lokrang
which results as a threat to Lokrang. Also because of lack of popularity this festival is
neglected.
International festivals like Ati – Atuhan Festival (Phillipines), Cherry Blossom (Japan), Mid
Autumn Moon Festival also act as a threat to Lokrang for foreign visitors. With a view to
popularize the event, international tourist inflow is of utmost importance. Cherry Blossom
Festival, Ati – Atuhan Festival etc. are held at the same time which can act as a major force to
keep international tourists away from Lokrang.
Objective Of a Questionnaire Analysis:
To check the awareness of the destination.

To know the interest of the people in other cultures.
To know the preferences of the people in the event.
Questionnaire Analysis
1. Which part of the country do you prefer to travel?
South - 35.07 %, North - 32.08%, North-east - 12.68%,
West - 11.19%, Central - 6.7%, East - 2.2%
South is famous for Temples and North for Adventurous activities so Central India
needs to be promoted as it is less explored and can be done as Madhya Pradesh act as it
is less explored and can be done as Madhya Pradesh acts destination offering religious
as well as adventurous activities.
2. What comes to your mind when you think of Madhya Pradesh?

Tribes – 8.4 %, National Parks – 20.48%, Heart of India – 19.27
Tigers – 15.66%, Temples – 12.56%, Hill Station – 7.2%
Movies – 0.6%, Others – 2.2% Heritage Sites – 6.6%, Maheshwari & Chanderi – 4.2%,
Since National Parks and Heart of India has a huge impact on people’s mind, we will be
using these factors to promote the destination.
3. Which all places in Madhya Pradesh you are familiar with as a tourist destination?
Indore – 26.96 %, Bhopal= Ujjain – 21.35 %, Jhansi – 13.48%
Omkareshwar – 8.9 %, Mandu – 8.9%, Bhojpuri – 2.8%, Mandla – 1.12%
All the top 3 Destinations are popular for varied reasons i.e. Indore for industrial Bhopal
as it is capital and Ujjain as a religious destination capital.
4. What kind of event do you attend in your city ?

Film – 25.29 %, Sports – 17.24%, Musical – 16.09%, Dance – 15.51%
Drama – 12.64% Circus – 12.64%, Painting Display – 5.17%
Apart from circus & paintings, people prefer to attend all other events in the city.
5. Have you heard of any of the following events ?
Elephanta Festival – 16%, Kalaghoda Festival – 17%, Bandra Fair – 34.33%
Konark – 10.6%, Lokrang – 8.5%, Pushkar – 8.5%, Hornbill – 1.5%
Sindhudarshan – 2.5%
This analysis show people prefer 34.33% religious events which proves that religion
& culture are major factors that attract people.
6. Have you ever attended the above mentioned festival ?

Yes – 72.16%, No –23.71%, Others – 4.12%
Majority of the people attend festivals from which can make out people like visiting
festivals.
7. What kind of activities do you prefer in event ?
Games – 20.68%, Exhibition – 16.37%, Live shows – 12.5%,
Competition – 6.89%, Workshop – 10.34%, Cuisines – 12.06 %,
Sound & light show – 6.89%, Seminars – 6.46 % .
This shows that people like interacting sessions more than any other, we should
promote this interacting sessions more.
8. What kind of things would you buy when on event ?

Food – 23.68%, Clothes – 21.49 %, Handicraft – 13.15 %, Jewellery – 9.21 %,
Pottery – 2.19%., Toys – 6.14 %, Souvenirs – 5.26%, Paintings – 4.82 %, Masks –
3.07%,
23.68% prefer food followed by clothes for the things to buy on event so we can analyse
that food is major driving force to attract people to attend event.
9. Have you experienced village Lifestyle with culture ?
Yes – 57.44%, No – 42.55%
57.44% people have experienced village lifestyle this shows rthat people are more
attracted towards village life & culture.
10. Have you heard of these adventure activities ?

Trekking – 19.08 %, Boating – 16.53 %, Ice skating – 13.74%, Kayaking –
2.54%
Sky diving – 8.39%, Parasailing – 8.65%, Wind Surfing -5.59%, Canoeing –
2.54%
Hot air balloning – 2.29%,Skiing – 8.39%, Sccuba Diving – 7.37%.
The above analysis shows that people are aware of almost all adventure activities except for a
few like Canoeing, Kayaking and Snorkelling.
11. Which State do you know famous for tribal ?
Madhya Pradesh – 19%, Mizoram – 24.79%, Andaman & Nicobar 31.40%
Goa – 8.26%, Kerala – 9.09%, Maharashtra- 7.43%.
Andaman & Nicobar and Mizoram has rich tribal life and percentages
indicate that people are aware about the some.
11. How many members are there in your Family ?

2 Members – 2.17%, 3 Members – 14.13%, 4 Members – 34.78%,
5 Members – 26.08%, 6 Members – 14.13%, More than 6 – 8.69%.
We can analysis that there are maximum 4 members in the family & 1-2 members are
earning which shows that people can afford to save money.
12. How many earning members are in your family ?
1-2 Members – 76.34%, 3Members – 11.86 %, 4 Members – 9.67 %
More than 4 – 2.12%.
We can analysis that there are maximum 4 members in the family & 1-2
members are earning which shows that people can afford to save money.
13. What is your monthly income?

Less than 20,000 – 44.94 %, 20,000-30,000 – 24.72%, 30,000-40,000 –
12.35%
40,000-50,000 – 6.74%, More than 50,000 – 11.24 %,
44.94% people earn less than 20,000 salary. They are majority middle class people with
moderate spending capacity.
14. On what do you spend your income the most?
Education – 28.69%, Entertainment – 8.99%, Repayment of Loans - 5.05%.
Saving - 20.79%, Holidays – 7.86%, Daily items – 14.04%, Shopping – 14.60%.
Though the salaries are less they spend 14.60 % on shopping which is inspiring
for our different stalls.
15. In what do you invest your Savings ?

Land Purchase - 16.91 %, Fund – 16.91%, Jewellery – 13.97 %
Shares – 16.10%, Insurance – 36.02%
The analysis shows that inspite of 1-2 Members earning in family people do invest in
savings may it be insurance, funds or land purchase.
16. How do you spend your weekend ?
Shopping – 20.58%, Dinner – 13.52%, Movies – 21.76% Malls – 11.76%,
Party – 6.47%, Visiting Relatives – 25.29%, At Home – 0.58%.
25.29% visit relatives followed by movies & shopping i.e. 21.76% and 20.58%
respectively which shows that people prefer to enjoy at weekends may it be visiting
relatives or spending money for shopping & movies.
17. While planning for outing on weekend from which media do you gather
information ?
Magazine – 9.03%, T.V. Channel – 18.07%, Internet – 25.42 %,
Newspaper – 23.16%, Radio – 2.25%, Word of Mouth – 19.77%, Others –
2.25%.
Internet is major source together information due progress in technology, followed by

newspaper which is easily available & affordable to all.
18. Which news paper do you read?
Times of India – 46.30%, Loksatta – 17.44%, Navbharat Times – 2.68%
Mumbai Mirror – 32.21%, Danik Bhaskar – 0.67 %, Gujrat Samachar-Others –
0.67%.
Times of India is majorly read by people i.e. 46.30% followed by Mumbai

Mirror 32.21% and Loksatta 17.44%.
19. Which section of newspaper do you read ?

Firstpage – 27.09%, Page 3 – 16.25%, Lastpage – 9.85%
Sports – 22.16 % Business – 8.37%, World News – 16.25%
27.09% prefer reading first page as it gives a gist of the news through headlines
followed by 22.16% sports as it is one of major entertaining.
20. Which T.V. channel do you watch the most ?
Music – 16.54%, News – 18.10%, Cartoon – 12.23%, Sports – 14.38%,
Movies – 17.74%, Educational – 12.47%, Religious – 7.9%
News channel is mainly preferred by people in today’s scenario, followed by sports &
movies for entertainment in today’s hectic lifestyle.
21. At what time you watch T.V. ?

8.00 : 11.00 – 24.77%, 13.00 : 15.00 – 12.38%, 16.00 : 19.00 – 6.1%
21.00 : 23.00 – 46.90 %, After 23.00 – 9.73%
46.90% people watch T.V. at 21.00 : 23.00 time slot as a part of relaxation from the daily
routine work.
22. Which radio channel you listen ?
Radio Mirchi – 28.29%, Fever 104 – 9.87%, Red FM – 21.05%, Meow FM – 2.04%
Rainbow FM – 5.26%, FM Gold – 9.21%, BigFM – 13.15%, Radio 1 –
11.84%.
Radio Mirchi & Red FM are mainly preferred radio channels by people Radio has
become one of the important source for entertainment, education as well as news.
23. Which websites you use the most ?

Orkut – 20.51 %, Google – 28.72%, Yahoo – 23.59%, Rediff – 6.15%
Other – 0.51% Hotmail – 4.62%, Gmail – 14.36% MSN – 1.54%
Google, Yahoo & Orkut are mainly used websites by people which provides
Entertainment as well as information.
24. Which Magazines do you read ?
Business – 13.27%, Sports – 9%, Film – 9.9%
Fashion – 9.4%, Households – 5.2%
12.27% people prefer reading business magazines followed by 9.9% Film.
25. When do you listen to radio ?

While travelling – 21.13%, At home – 19.43%, While studying – 3.3%
While doing household work – 6.6%, In College – 2.3 %.
According to our analysis, 21.13% people listen to radio while travelling and time
mentioned was early morning i.e. 7-8 am or late evening 8-9 pm.
Sponsorers
ITC India Ltd
ITC is India’s foremost private sector company that is recognized &

established throughout the world. It has a presence in different
fields such as hotels, packaged food, confectionary, personal care,
stationary, etc.
It has also taken steps to preserve India’s culture by establishing

ITC-Sangeet Research Academy in 1978. Welcome Theatre
Group a decade ago, Welcome Art – to promote Indian culture through their galleries at
different hotels.
They will be our main sponsors. We have approached them because they have taken
initiative to save India’s culture, cuisine, heritage through their galleries at different hotels. In
return they will have a monopoly at our even and their product will be used at every place,
such as “swad” and they will also have a place in our event location to promote themselves
and showcase their social cause to the public and help create a better image.
As ITC is an already well established company, their support to our event will showcase a
different side which will be an added benefit to them.
They will have their logo on our national and international marketing materials, like
advertisement in newspaper, brochure, news supplement etc.
TRAVELOCITY
Travelocity is an international travel portal covering almost

all the countries in the world. They have a very high market
share in the markets like U.S.A., U.K, Canada and other
European countries.
As India is one of the largest tourism market and is growing very fast. By including the
package of our event and destination, they will get a different package all together.
We will keep their link on our website in the tour section which will increase their website
click count and further their business.
This will help them to stay upto their reputation and always different from others.
They will be our official travel partners. They will have their on all the international
promotion material both advertisement and brochures.
DELTA
It is a U.S. based airline, very famous in USA, carrying more

tan a million passengers a day. Their main clients are upper
middle class and upper call for internal travel.
The would be our travel partners, we will promote them

through the contest in “Sa Re Ga Ma Pa” which is a very
famous programme among NRI’s abroad this will give good exposure to the NRI’s, which
will be advantage to them.They will be our travel/airline partners.
SKY WALTZ
Sky Waltz is the only private Hot Air Ballooning organizer in

India, with the Govt. approvals. They are operating in Rajasthan
for the last few years.
By operating and attending in Madhya Pradesh, Bhopal they will

get new market to operate.
We will arrange for all legal formalities to operate in Bhopal. In

turn they will provide us the expertise and equipment to operate
during Event.
HORLICKS
Main sponsor of Bhatukali
We will go to the different schools in and around

Bhopal and will talk about Horlicks. We will circulate
freebies to school students and tell them to come and
visit Lokrang if you want to enjoy more.
This will give them a direct contact with their target client as small children usually push their
parents to buy nutrition drinks.
The coverage of our event by the print and digital media will give the company to showcase
their product throughout the country.
MOUNTAIN DEW
Mountain Dew is an international brand covering the whole

of India but it is still not much famous in all cities of India
except major cities and metros.
It promotes itself through the adventure lifestyle and to adventure people by there tag line of
“Daar Ke Age Jeet hai”. As there is a lot of adventure activity happening in our event, they
have a great chance to promote themselves to local people.
They have an unparalleled chance to showcase their brand not only to people performing the
adventure activities but also to the whole city by their logo exclusively on the parachute of
parasailing, on the wind surfing board which can be seen from far away and also on each and
every equipment of adventure activity. They will be our main sponsors for adventure activity.
Bhopal is a state capital and there are education hubs i.e. there are many youngsters in
Bhopal, M P.
We will also put their logo on our website at adventure activity page, our national
advertisements and in our brochures.
They will have a place at the Bhopal boat club where they can conduct their own choice of
activities and the food stall and handout places nearby.
BATA
Bata is one of the oldest footwear company in India with its long lasting and superior quality
image. It has outlets all over India.
Today, backed by a brand perception of experience, the company

is working towards positioning itself a vibrant and contemporary
young brand.
We will provide them the stage to promote themselves all over

India with their sponsored shoe at the Sports arena and will give the
winner the gift hamper from Bata.
We will also do their promotion by visiting the Annual sport days of college and universities
in and around Bhopal to promote it locally.
They will have the space at the sport arcade to sell and promote their new products to
youngsters and game enthusiast. We will also use their logo at our national advertising and
on our website.They will give us clothes for supports activities and prizes to winner.
NOKIA
Nokia is one of the biggest mobile companies in India.

It’s target market is as diverse as Indian culture. From
low range it caters very high and business phone range
products.
It is one of the rare companies which has taken initiatives for tiger conservations in India. It
works with the WWF
We will approach them to sponsor our Wild Life Conversations Seminar and our new
programme of taking volunteers to the M P and educate the tribal and villagers.
This will help the Nokia to support their social cause and corporate responsibility. We will
have their logo on our wild life brochure and they will be given space in the event area to sell
their product or if they wish they can start their own marketing and promotional activities at
their allocated section.
OFFICIAL MEDIA PARTNERS
RADIO MIRCHI
Since Radio Mirchi is our official media partner, we will

provide them a stall in our event and we will put their logo
in all promotional material like hoardings, website,
supplement etc and My FM the local FM will give live
coverage of our event and these fm’s will have a contest
about our destination and event.
NDTV
Since NDTV is our official media partner, we will

allow them to telecast about our pre event
activities specially gaming activities which are to
be conducted at district level and also media
coverage for ‘swad’s’ pre event which will include competition of students from hotel
management colleges.
TIE UPS
MPTDC
MPTDC will promote our Lokrang Event all over India. They will put
Lokrang events’information on their website and MPTDC will also
promote this event in Locals. We will have our event pop-ups on their
website in the month of December and January.
Incredible India – MOT
As MOT is promoting MP, we will have tie ups with MOT.

Information about the destination and the event will be displayed
on the website. The supplement f Lokrang as well as destination
can be displayed on the coming up brochure of fairs and festivals of MP which will feature
our event also.
INTERNATIONAL MARKETING STRATEGIES
Travel Trade Show
ITB Asia Singapore – October 21st – 23rd
Exhibitors Profile: Approx. 10000
The targeted exhibitor MICE, Niche Tourism, Activity & Adventure, Asia
Convention, Tourist Board of different places, major Tourism Organisation,
Hospitality legends etc.
Visitor Profile:
There would be agents & operators from all over the world, consumer, major
airlines etc.
Purpose:
We will put a showcase of Virasat in the fair/show and will give 25% discount
on IATA air fare for travel to Bhopal by Delta Airways for on spot bookings
and special coupons to everyone.
Amazing Race
As Bhopal is not quite famous among the foreign tourists, we will ask “Amazing
Race” to shoot and broadcast their certain part of race in Bhopal and surrounding
areas. which spread awareness and curiosity for tourist places. This show is aired all
over the world through different broadcasters.
In India AXN Broadcasts it.
Amazing Race is a reality show where 10 teams of couples compete to win the prize
of 1 million dollar i.e. $1,000,000. Contestants strive to arrive first at “Pit Stops” at
the end of each leg of the race to win prizes and avoid coming last, which carries the
possibility of elimination or a significant disadvantage in the following leg. Contestants
travel to and within multiple countries in a variety of transportation modes including
planes, taxis, rental cars, trains, buses, boats and on foot. The clue in each leg point
takes the teams to the next destination or directs them to perform a task, either
together or by a single person. These challenges are related in some manner to the
country or culture where they are located.
In turn we will do the legal formalities to shoot the show in Madhya Pradesh. We will
also provide the accommodation and will help to bring the equipment in India.
Write up in National Geographic Magazine
o We will give a write up in Nat geo about the tigers in National Park of
Madhya Pradesh. There situation, facilities & amenities, attraction in N.P
through an article.
o It will spread awareness about the destination and it will have a website link
mentioning our website link which will help them to k now about Lokrang
Festival.
Article in Fashion Magazine
o It will talk about the old fashion and tribal clothes of Madhya Pradesh and
their lifestyle.
Travel portals & Tourism Boards
o We will link up with the international and national travel portals to send
mailer to their data base, the information about Lokrang in return they will be
our web partners.
o People travelling to MP, make the arrangements on their own, this site will
give them information about the destination as well as our event.
o The travel portals “Travelocity”, “Zuzi.com” and “condenass.com.” will

promote us and in turn, they will get the percentage on the traffic diverted to
our site.
Reality Music show – Sa Re Ga Ma Pa
o Zee TV Broadcast Sa Re Ga Ma Pa Internationally we will keep quiz

competition on MP for them and will give them bumper prizes as 25%
discount on IATA rate on Delta to Bhopal.
Article in Delta In Flight Magazine
o It will have article of Madhya Pradesh as a tourist destination.
Press Conference in Germany-Berlin
We will invite media people and travel agents. Gandhi Serve Foundation who will be
performing Sammy in our event and will be providing information regarding the
same as well as about our destination in the press conference.
Marketing Strategies
EVENT:
Lokrang a seven day festival which is held in heart of India i.e. M.P. It is a festival that
revives the traditional arts, crafts, dances of M;P. as well as the Western States i.e. Goa,
Gujarat, Daman & Diu, Maharashtra. According to the Marketing analysis only ___% of
people are aware of the Lokrang. To increase the popularity and create an awareness among
the India as well as International tourists, we will be doing the following:
Posters on the glasses of the Raj National Express Buses. (From November onwards till
Jan.
Raj Express, the largest luxury coach operator spread over 16 states 49 cities more than
210 departures daily and ferrying over 5000 passengers daily. That’s why we are putting
our posters on the buses which will take our message to each pocket and corners of
India.
Advertisement in Newspapers:
‘Dainik Bhaskar’ –
‘Dainik Bhaskar’ is popular Hindi language Newspaper (Regional). It covers most of

the part of Madhya Pradesh. Therefore, we will insert our advertisement on the first
page of the Newspaper on the 2nd and 4th Sunday of July, September, Novermber and
January. Also Dainik Bhaskar is a media or official partner of our Lokrang event.
Article about Lokrang in ‘Epic India’.
The Epic India is a cultural magazine. It is released all over India to promote culture
of India. It has its own target segment which is inclined toward culture. We will issue
the article about ‘Lokrang’, which is a cultural event and which will create awareness
among the people.
Booklets in Horlicks –
Horlicks is a nutrition drink for growing children, and hence a lot of parents give
horlicks to their children. As it is a main sponsor of Bhatukuli, at the time of the
event we will distribute a small ‘32 gm stickpack’ of horlicks to kids who will visit that
particular section.In the month of November, we are going to put small booklet
containing the information about the event in the horlicks 500 gm packet. The
booklet will also have a unique code of 20 digit which the customer will have to SMS
us at 57575 and the lucky winner will get a gift hamper.
Contest in Radio Mirchi –
Mumbai has a big crowd of Radio listeners while traveling in the morning and at night
in which Radio Mirchi (98.3) is the most famous radio frequency. They are also our
official media partner. So we will keep a ‘Quiz Competition’ about culture of India
and RJ will speak about the initiative taken by Lok-Kala academy to preserve the
dying culture through Lokrang event – and winner will get a gift hamper of Boroplus.
So on the other hand Boroplus will automatically get advertised. As Radio Mirchi is
media partner or sponsor of our event. We will keep this contest in November,.
Contest in ‘My FM’
As ‘My FM is very famous FM channel of Bhopal and it is a media partner of our

event. So we will keep a ‘Quiz Competition’ a culture of India & RJ will speak about
the initiative taken by Lok-Kala Academy to preserve the dy8ing culture through
Lokrang event to create an awareness among the locals of MP & Winner will get a gift
hamper of Boroplus. So on the other hand, Boroplus will be introduced in the new
market. Also we will keep this contest in January.
Advertisement in Times of India.

As per our marketing analysis we get to know that many people prefer to read the
Times of India, as it is published and circulated in all metropolitan cities in India.
Therefore, we will insert our advertisement in the Times of India on the 1st and 3rd
Sunday in the Sports Section in August and October, as also on the 2nd and 4th Sunday
in December, on the front page of the Newspaper, since they are our media partners
of our event.
Promotion as well as pop ups on Google and Orkut –
As per marketing analysis most people visit these two websites i.e. Google and Orkut.
We will give pop-ups on Google and will create a community on orkut for Lokrang
event and will send the invitation to all the members of culture community. Here we
will talk about Lokrang event, the culture of India, our initiative in saving and
promoting the culture. We will keep pop-ups in the months of November and
December. As Orkut is the most used networking site in India as well as all over the
world, we will try to promote and spread awareness about Lokrang event to the
people.
Promotion Lokranjan Festival, Khajuraho
Lokranjan festival is organized in Khajuraho by Adivasi Loi Kal Academy from 8th to
12th in December. It is an event which focuses on the folk and tribal dances of India.
As Lokrang is also organized by Lok Kala Adivasi Academy. We will distribute the
brochures and flyers of Lokrang through the stall in the Lokranjan festiva. At the
time of closing ceremony of Lokranjan festival, we will do a short demonstration of
the Lokrang festival.
DESTINATION
As rightly said that M.P. – ‘The Land of Tigers’ lacks the popularity as a tourist
destination as it is not well promoted by the tourist development corporation of MP. We
also need to bring into focus the monuments, the historical places and upcoming adventures,
activities along with tigers for which M.P. is very swell known. For this, we will take the
following measures:
Articles in Travellers Outlook for 4 months consecutively about destination
Since Outlook Traveller is a well known monthly magazine for travel related articles
since it has a section which introduces readers to the wonder of unknown destination,
while it also encourages them to visit those places, Therefore, we will have the
articles published of our destination i.e. MP (July), Bhopal (August) Sanchi (Sept)
and Bhimbetka for 4 consecutive months respectively in the magazine.
Amazing Race
Amazing Race is a reality shown on AXN which majorly involves the contestant
traveling in the designated country with different transportation modes to complete
their task as these tasks are related to country or culture of one particular country.
Since this show is quite famous among foreigners, association with them will result in
promoting M P as we will invite them to shoot episode of their show in MP in July
and we will telecast the same in the month of September. The show will include
places like upper Lake in Bhopal, Bedaghat, Satpura ranges, etc.
Indian Rendezvous - (A programme on Travel and Living)
It is a travel related show which is telecast on Travel & Living which is a sister
concern of Discovery channel. This show was started in December 2006. It includes
the attractions, shopping area, Food and excursion of particular city. We will telecast
the programme showing MP as a tourist destination in the month of November.
International Travel Trade Show -
This is a major and important tool of Marketing. Hence, by using or with the help of
this we will be doing International Marketing. This ITB is held in Asia at Singapore
from October 21st to 23rd. In this the targeted exhibitors MICE, niche Tourism,
activity and adventure, Asia Convention, Tourism Board of different places major
Tourism Organisation, Hospitality legends, etc. In visitors profile there would be
agents and operators from all over the world, consumer, major airlines, etc. In this
we will put a showcase of ‘Virasat’ in the fair/show and will give 25% discount on
IATA ratesair travel to Bhopal by Delta Airways for on spot booking and special
coupons to everyone. We will distribute the event brochures, destination brochures,
Adventure activities brochures and flyers.
OBJECTIVE OF OUR EVENT
Before starting our event, there were some objectives set by us like to promote the
cultures of other states, to revive old Indian cultures, to promote our event etc. To
fulfill the objectives following are the marketing strategies we will be working on :
Promotion on Orkut
As our lokrang event is a cultural event so we will create a community on orkut for
Lokrang event and will send an invitation to all the members of the cultural
community. Here we will talk about our event, the culture of India, our initiative in
saving and promoting the culture. We will keep different topics for discussion. We
will do this in the month of November and December.
MARKETING RESEARCH
According to the marketing research conducted by us which included a set of 26

questions we derived different conclusions about the destination, event and also the
media, on the basis of which we framed the following strategies.
Destination Awareness:
As per our questionnaire analysis only 6.7% people said they prefer to travel in
central India which indicates their lack of awareness about MP. So to create awareness
among masses we will be giving a destination article in travelers outlook for four consecutive
months i.e M.P (July), Bhopal (August), Sanchi (September), Bhimbetka (October). Also
participation in Domestic and International Travel Trade Fairs from August to December.
Telecasting of Amazing Race in September world wide which will cover various places of
M.P. Indian Rendezvous will showcase an episode of Bhopal as a tourist destination in
November.
As per our analysis, 20-48% people said national parks and 15-66% people said tiger is what
they can relate with MP. We will be using these factors to promote the destination by putting
this article on national geographic magazine about tigers in National parks.
According to the questionnaire analysis, 34% people said Bandra Fair followed by 17%
Kalagoda Festival which indicates that people like religious and cultural events. Since
Lonkrang is a mixture of various cultures of different states, we have made brochures for
Virasat, articles in ‘Epic India’ cultural magazine. We will distribute brochures in Travel
Trade Fair (Domestic and International).
As per our analysis, we found that people gather information regarding any destination from
TV channel, newspapers and internet, and hence we would advertise in newspapers and on
TV. There will also be supplements in The Times Of India and Dainik Bhaskar as they are
our official media partners. We will also have pop-ups and scroll advertisements on orkut
and google since these are the most frequently visited sites. 27.09% people do read first page
and 22.16% people read sports and hence we will have our advertisements in the same.
Since 46.9% people watch TV in the prime time 9.00-11.00pm and majority of the people
prefer news channel. Since NDTV is our official media partner they are going to telecast our
pre-event activities as well as during the event coverage.
28.29% people listen to Radio Mirchi most while travelling as well as in the night. Since radio
mirchi is a media partner of our event we will conduct the quiz competition in the morning
sessions and winners will be announced in the evening session in the month of November.
PRODUCT LIFE CYCLE
We are in the growth stage of the product life cycle. Sibce we are in the 25th year of
our event we have already passed our introduction stage and we are planning to see our event
in the maturity stage in the next 5 years.
Inspite of being the 25th year we are in the growth stage because of lack of promotional
activities carried out by the promotional activities carried out by the State Government as
weel as the National Tourism Organization. Keeping in mind all the problems we have
decided a time period of 5years in order to get into the maturity stage for which we have
decided to do the following:
Participating in International Travel Trade Fair

Press conference with GSF ( Gandhi Serve Foundation)
Coming up with our own event website.
Introduction of new concept ‘Virasat’.
UNIQUE SELLING POINTS
The Unique Selling Points (USP) of our event is ‘VIRASAT’ which is the miniature
version of village lifestyles of the Western States of India. Being the 25th year ‘VIRASAT’ is a
new concept introduced by Lokrang for the year ‘2010’, so to promote this new concept the
following steps we will be taking:
A separate brochure specially for ‘VIRASAT’ –
We will be making a separate brochure for VIRASAT which will be distributed in

International Travel Trade Fair and Domestic Travel Trade Fair.
Supplements –
Supplement of virasat published in the month of December will have full details of Virasat
on the 2nd and 3rd page of the same. The supplement will be distributed along with Dainik
Bhaskar and Times Of India
Article in Travellers Outlook’ and ‘Epic India’ Magazine –
Special article on virasat will feature in Travellers outlook and Epic India Magazine in the
month of November and December.
TARGET MARKET
With a view to promote the destination as well as our event we have set the target
markets like locals, Youth for adventure activities & games, Children for other activities,
Inbounds as well as domestic tourists. To achieve the target market we will implement the
following marketing strategies
McDonalds – Christmas Special
As people do consider child opinion, we are targeting children also. We will try to
attract the children towards the Lokrang in Christmas special month of December.We will
keep our mascot in the ‘HAPPY MEAL’ and the lucky children who get the tiger will be
rewarded with caps, T-shirts with Lokrang logo emborced on it. The T-shirts will also have
the picture of the event.
Junior Horlicks - Children
It is a nutrition drink for growing children. It is a very famous drink among children.
Also as it is a main sponsor of Bhatukali, we will distribute a small 32g stick pack of horlicks
to the kids visiting a particular section at the event.In the month of November we are going to
put a small booklet containing the information about the event in the horlicks packet (500g).
the booklet will also have a unique 10 digit code which the customer has to SMS to us at
57575. The lucky winner will get gift hampers i.e T-shirt, Discount coupons for hotel stay in
Bhopal and the bumper prize will be a 2 Nights & 3Days stay at Hotel Jehar Numa Palace
during Lokrang event.
Youth – For Games & Adventure Activities (Locals)
We will conduct a seminar in Bhopal University in the month of December and

January to create awareness about Lokrang and the existence of adventure activities in
Bhopal. This will attract the Youth towards our event. We will also give them the idea of
games which will be played at our event. By this we will attract local youth towards our event.
International Travel Trade Show in the month of October to attract Inbounds.

Advertisements in Dainik Bhaskar on the 1st page on second and fourth Sunday of
July, September, November and January to attract locals.
Targeting Domestic
We will be participating in Travel Trade Fairs conducted in different cities and

months to target the domestic tourists from all over India. We will be associated or tie up
with MOT, MPTDC through which we can participate in TTF.
August 21st to 23rd Jaipur India Travel Mart.
September 11th to 13th India International Travel Exhibition, Mumbai.
December 4th to 6th India Travel Mart, Delhi.
October – November 30th to 1s Goa India Travel Mart.
SWOT
Articles in Travellers Outlook for 4 months consecutively about destination
Since Outlook Traveller is a well known monthly magazine for travel related articles
since it has a section which introduces readers to the wonder of unknown destination,
while it also encourages them to visit those places, Therefore, we will have the
articles published of our destination i.e. MP (July), Bhopal (August) Sanchi (Sept)
and Bhimbetka for 4 consecutive months respectively in the magazine.
Write up in National Geographic Magazine
o We will give a write up in Nat geo about the tigers in National Park of Madhya
Pradesh. There situation, facilities & amenities, attraction in N.P through an article.
o It will spread awareness about the destination and it will have a website link
mentioning our website link which will help them to k now about Lokrang Festival.
Introducing Adventure Brochure
Bhopal is upcoming adventure destination with various adventure activities. As it is

opportunity so we are introducing a new brochures for the same and distributing in
various TTF
Article about Lokrang in ‘Epic India’.
The Epic India is a cultural magazine. It is released all over India to promote culture
of India. It has its own target segment which is inclined toward culture. We will issue
the article about ‘Lokrang’, which is a cultural event and which will create awareness
among the people.
Launching new Websites
As one of the weaknesses is lack of attention by MPTDC & MOT also their site
dosen’t provide the info. For the Lokrang event so this year we are introducing new own
website www.lokrang.com & also the MOT & MPTDC is providing info for the lokrang
event.
Conclusion
After long efforts for months together, we as a group a have tried to organize and
promote an event called ‘Lokrang’. It is a cultural festival, entirely based on rich folk tradition
of the state and the country. It tries to speculate the numerous heritage and cultures in this
country. It very aptly describes ‘UNITY IN DIVERSITY’.
Lokrang has taught us many concepts like Calendar of an event, logistics of activities,
SWOT, destination details, marketing and sponsorers. We learnt many unfamiliar things
which otherwise being in a travel industry might have remained unfamiliar to us.
All the members have contributed equally to make Lokrang a success in terms of an
event as well as a project.
Bibliography
www.bharatonline.com
www.mapsofindia.com
www.indiasite.com
www.thisismyindia.com
www.mptourism.com
Sandesh Magazine of MP Tourism
Madhya Pradesh Sandharbh 2008-2009 of MP Tourism
www.mrignayanee.com
Outlook Traveller Magazine
www.holidayiq.com

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LOKRANG - A Tourist Event

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Prof. Mrs. Shilpa Borkar

During the auspicious hour of Republic day, Lokrang Samaroh in Bhopal is

It is organized by the Aadivasi Lokkala Academy. This organization preserves the

At last but not the least it promotes the phrase………

The proceedings of event were briefed by director of Aadivasi Lokkala Academy

An exhibition cum workshop focusing on south Indian sarees.

To revive old Indian cultures which are on the verge of extinction

To empower the tribal culture of the states

To promote the phrase “Unity in Diversity”.

The logo as such symbolizes the event as a whole.

“Unity in Diversity” and “National Integration”.

A translation of life into forms:

“Bhunga & Choki”

Portuguese house of Goa – The Portuguese houses have influence of culture of

Malhar Koli House - “WADI”

The traditional house comprises of a central room, a corner of which is partitioned to

Houses of Goa – “Goan houses “

After Indian independence

Flora and fauna

1. The Residency Hotel :- 4 star

2. Noor –Us- Sabah Palace :- 3 Star

3. Jehar Numa Palace Hotel :-

4. Hotel Amar Palace: - 3 Star.

5. Hotel Lake View Ashok :- 2 Star

6. Hotels Nisarga : - 3 Star

7. Hotel Palash :- 2 Star

8. Hotel Panchasas :- 2 Star

9. Hotel Surendra Vilas :-

10. Hotel Mayur:-

Berasia Road, Bhopal, Madhya Pradesh.

12. Hotel Shrimaya:-

3, Haridia Road, Bhopal, Madhya Pradesh.

13. Hotel Ranjit:-

3, Hamidia Road, Bhopal, Madhya Pradesh.

Direct Flight from BOM to BHO

Sr No. Airlines Flight No. Departure Arrival

1 Indian Airlines IC-481 11:58 12:23

Sr No. Airlines Flight No. Departure Arrival

1 Indian Airlines IC-169 21:55 11:21

Direct Flight from HYD to BHO

Sr No. Airlines Flight No. Departure Arrival

1 Air India AI-791 22:50 18:23

Direct Flight from MAA to BHO

Sr No. Airlines Flight No. Departure Arrival

1 Jet Airways 9W-602 10:04 03:08

Direct Flight from CCU to BHO

Sr No. Airlines Flight No. Departure Arrival

1 Jet Lite S2-961 03:24 12:56

Flight No. Route Airways Departure Arrivals Frequency

CD7566 BHO-MAA(via Nagpur) IA 14:20 17:10 Tues, Sat

The most important monument in Bhopal is the Taj-ul-

Dominating the centre of the old quarter is a

Moti Masjid, built in 1860 by Sikander Jehan,

Laxminarayan temple on the Area hills is a large,

Shaukat Mahal, situated the entrance to

A Large cultural complex, Bharat Bhavan was built in 1982 to promote

1. State Archaeological Museum

2. Rashtriya Manav Sangrahalaya

Parks & Gardens

1. Van Vihar National Parks :-

2. Bandhavgarh National Parks:-

The Bandhavgarh National Parks occupies an important place among MP