A Project Report On A Comparative Study Between Two Auto Mobiles Regarding Their Marketing Strategies (Toyata And Hyundai).

Submitted to Punjab Technical University (kapurthala) In Partial fulfilment of requirement for the Award for the Degree of MASTER IN BUSINESS ADMINISTRATION (SESSION-2012-2013)

SUPERVISED BY:Ms Vishakha Sharma PG Department of Business Administration

SUBMITTED BY Balraj Singh Roll no. 1275287 MBA-4 sem

SWAMI SATAYANAND COLLEGE OF MANAGEMANT & TECHNOLOGY ASR

SUPERVISORY CERTIFICATE

This is to certifying that the project work entitled)

A comparative study between two

automobile regarding their Marketing Strategies being submitted by Balraj singh in the partial fulfilment of Marketing Management for the award of degree of Master Of Business Administration and Swami Satyanand college of management and technology is bonafide work carried out under my supervision.

Project Guide Asst.prof.Vishakha Sharma PG. Department

STUDENT DECLARATION
I hereby declare that the Project entitled A comparative study between two auto mobile regarding their marketing stratgies Submitted to Punjab Technical University, kaputhala in fulfilment of the requirement of the Award of Degree of Master In Business Administration is my original work and has not been Submitted for any other Degree or diploma at this or any other university. Balraj Singh MBA-4th SEM

ACKNOWLEDGEMENT
This project has not been the result individual efforts but several people contribute towards this. To all those whom ideas (respondent) have been helpful in preparing the report. I express my sincere appreciation towards my project guide Ms. Balraj Singh who gave me this project and only by their initiative I came to know my abilities and gain some experience in the field of marketing.

Signature Balraj Singh

CONTENTS
S.NO 1 CHAPTERS Introduction Page-no 1-19

Review of literature

20-23

Research methodology

24-27

Data Analysis & interpretation

28-40

Finding, suggestion and conclusion

41-45

Bibliography

46-47

Annexure Questionnaire

48-50