SURVEY QUESTIONNAIRE

This is a survey about fast food industry (MACDONALDS). Through this survey we are trying to
understand what consumer like and dislike about the fast food industry and what can be improved.
Please as honestly as possible. Your participation is appreciated. Thank you.
Name _____________________________________________________________________
Age

___________

Gender ___________
Status ___________

Q1. Please name three fast food restaurants you can think of:
(

Q2. Have you ever eaten at MACDONALDS?

Yes

No

(If no Thank you)

Q3. If yes when was the last time you ate at MACDONALDS?
Last Week

Last Month

Last Six Months

Last Year

Q4. What would be the main reason you choose MACDONALDS?

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Q5. What do you think is MACDONALDS strongest menu attributes?

Family Value menu

Value menu

Choice of original and extra crispy

Q6. Do you view MACDONALDS as a family restaurant?

Healthy menu

Strongly Disagree

Strongly Agree

Q7. What you think of MACDONALDS what comes to mind?

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Q8. On what area do you believe MACDONALDS should focus its image?
Convenience

Family

Health

Other _____________

Q9. What do you view as MACDONALDSs biggest competitor?

LFC

KFC

Subway

Other _____________

Q10. To the best of your knowledge, please write positive aspects about MACDONALDS:
_________________________________________________________________________
_________________________________________________________________________

Q11. To the best of your knowledge, please write Negative aspects about MACDONALDS:
________________________________________________________________________
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