UNIVERSITI TEKNOLOGI MARA

PROJECT BRIEF
GDT618: Branding and Corporate Identity

Program Faculty Course

:AD221 :Art & Design : Branding and Corporate Identity Semester : 05

Credit hour : 3 Contact Hour : 5 Code : GDT618

Assignment Purpose To understand the process of branding

Assignment Description This assignment is individual project. Each student will need to write the case study of the existent brand in the market.

Assignment Instruction 1. Write case study of 2 local brands which are competitors to each other in particular industry/product. Clearly explain the comparison of the brand strategy between those 2 brands. 2. The writing can include any relevant image or illustration with proper references and citation. 3. The writing should not exceed 1500 words.

4. No plagiarism will be tolerated which all the references should be well cited.

Assignment Criteria Issue / Problem / Case Subject Significance Contents References Presentation Format

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20% 20% 40% 10% 10%

UNIVERSITI TEKNOLOGI MARA

Material Submission and Format Printed and binding Soft copy (CD-with casing) - PDF files format

Submission Dateline *Date: 4 Apr 2014 *Time: According to class schedule time *Subject to change according to the respective lecturer

Submission Location Studio/Class

Mark Display Date Mid Semester