SHAMEKA BROWN BARBOSA CREATIVE DIRECTOR

shamekabb@gmail.com 646 584 3495 http://www.shamekabb.com

WORK HISTORY Group Creative Director 7/12 4/14 Walton Isaacson New York, NY - Executed below-the-line consumer engagement programs in experiential & social, digital platforms and print for 7 of 8 NY accounts: Degree Men, Degree Women, CLEAR Ultra Shea, Suave, Dove, Axe, Tequila Avin - Ran NY office as GAD during 2014 Strategic Planning on all 7 accounts; August November 2013 - Delivered nimble creative on-strategy and on shoestring budgets - Donned multiple hats: GCD, GAD, Writer, New Business Director, Art Director, Art Buyer, Print Producer, Psychotherapist Associate Creative Director 1/10 6/12 Young & Rubicam New York, NY - Created integrated campaigns for Land Rover, Light & Fit - Worked on Goldman Sachs, Activia, Cellular South, Conrad Hotels, United Negro College Fund, Fisher Price - Achieved the highest test score in Light & Fit history, which is way more impressive than it seems Creative Director 4/08 1/10 UniWorld Group Brooklyn, NY - Wrote new multimedia campaign for Time Warner Cable that tripled the TWC ad budget for 2010 - Produced new campaigns for the Ford, 3 Musketeers and The Home Depot Freelance Copywriter New York, NY - Colangelo Synergy Marketing 12/07 1/08: Vaseline Cocoa Butter - SpikeDDB 11/07 12/07: Ambi Skincare - Jack Morton Worldwide 8/07: Nokia - Translation 3/07 4/07, 6/07 7/07: Chevy Malibu, Ice Breakers - Saatchi & Saatchi 1/07 3/07: Yoplait Vice President/Senior Copywriter 11/99 - 8/06 Foote, Cone & Belding New York, NY - Launched Chocolate Creme Oreo, Mini Oreo, Nabiscos Snack Fairy and Trane CleanEffects - Creative directed integrated campaigns for Nabisco and Trane - Schmoozed clients across abnormally large conference tables - Worked on Samsung, General Foods International Coffees,100 Calorie Packs, Jamaica, Dole, Fig Newtons, Nickelodeon, Oreo, Infusium, Mr. Coffee, Creme Savers, Nivea, Chips Ahoy!, IRC, Sunbeam, Fordham University, Diet Coke, Eucerin, Aaron Davis Hall, JPMorgan Chase INDUSTRY BUZZ Winner - Cannes Young Creative Competition, 3rd Place Team USA (2004) - MAIP Distinguished Alumni Award (2004) - Silver EFFIE (2002) - Gold WorldMedal, New York Festivals (2002) - FCB Creative Directors Award (2000) - Merit, New York Art Directors Club (1998) - Merit, Richmond Show (1998) Honoree - Top Women Executives in Advertising & Marketing, Black Enterprise Magazine (2013) - MAIP 40 for 40 Alumni Spotlight (2013) - MAIP Graduation Keynote Speaker (2010) - Pursuit of Passion: Diversity in Advertising (2010) - One Club/ADCOLOR Creative Award Nominee (2009, 2010) - One Club Speaker Series (2005) - Clio Awards Future Gold Workshop (2004) - Special Report: Twentysomethings, Advertising Age (2003) Board Member - The One Club Creative Leaders Retreat Advisory Board (2014) - The One Club Adversity Advisory Board (2008) - MAIP Alumni Association Advisory Committee (2008, 2007) - VCU Adcenter Alumni Association (2004) - MAIP Alumni Association (2002, 2003) - African Americans in Advertising (2003) Mentor - 3% Conference (2013) - MAIP (2013, 2011, 2005, 2004, 2003, 2002, 2001) - VCU Adcenter (2005, 2004, 2003) BOOK SMARTS VCU Adcenter, Virginia Commonwealth University Richmond, VA M.S., Mass Communications 1999 Syracuse University Syracuse, NY Dual B.A., Advertising/Spanish 1996 Phi Beta Kappa magna cum laude