Quality Characteristics

(a.k.a. "Functional
Requirements" or "Hows")
Demanded Quality
(a.k.a. "Customer
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"Whats") 0 1 2 3 4 5
1 9 6.7 5.0 2 5 2 3 5 0
2 9 13.3 10.0 5 4 3 4 4 1
3 9 33.3 25.0 3 5 4 3 4 2
4 9 26.7 20.0 5 1 1 0 2 5
5 9 20.0 15.0 2 5 2 4 3 2
6
7
8
9
10
The quality characterisitic "Weight" in column #4 may not be a
Legend

Strong Relationship 9
valuable requirement. Its "Max Relationship Value in Column"
is only a 1.
Chocolate Chip Cookies - Customer Req's vs Functional Req's Title:
Author:
Date:
Notes:
John Doe
5/15/2008
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Positive Correlation

Negative Correlation

Strong Negative Correlation

Objective Is To Minimize
3 Moderate Relationship
Competitive Analysis
(0=Worst, 5=Best)

Weak Relationship
Strong Positive Correlation

Objective Is To Hit Target

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Weight / Importance
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Mrs. Fields
Girl Scouts
Starbuck's
Cinnabon
Kebler
1 9 16.8 180.0
2 3 5.6 60.0
3 1 5.6 60.0
4 1.2 13.3
5 1 11.2 120.0
6 9 3.7 40.0
7 9 28.0 300.0
8 9 22.4 240.0
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Chocolate Chip Cookies - Functional Req's vs. Production Attributes
John Doe
5/15/2008
"Weight" (Row #4) is not being addressed. Similarly, "Tensile
Ultimate Strength" (Row #3) and "Size (diameter)" (Row #5) are not
being substantially addressed. (Note their "Max Relationship Value
in Row" values.)

Objective Is To Minimize

Objective Is To Maximize

Negative Correlation

Strong Negative Correlation

Strong Positive Correlation

Positive Correlation

Moderate Relationship 3

Weak Relationship 1
Legend

Strong Relationship 9
Title:
Author:
Date:
Powered by QFD Online (http://www.QFDOnline.com)
Quality Characteristics
(a.k.a. "Hows")
Demanded Quality
(a.k.a. "Whats")
5.5 1.6 12.4 3.0 12.4 9.9 1.1 3.3 1.4 1.4 4.1 4.1 Relative Weight 13.7 13.7 12.4
111.8 33.5 251.6 61.5 251.6 201.2 22.4 67.1 28.0 28.0 83.9 83.9 Weight / Importance 279.5 279.5 251.6
3 3 9 9 9 9 3 3 1 1 3 3 Max Relationship Value in Column 9 9 9
0 0 2 2 3 6 6 2 4 3 6 4
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
3 6 2
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Density of Chocolate Chips

Cost per Cookie

Avg. Hedonic Scale Rating


Thickness

Size (diameter)

Weight

Tensile Ulimate Strength

Tensile Yield Strength

Color

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x x x x x x
Direction of Improvement:
Minimize (), Maximize (), or Target (x)
x x x
12 13 14 15 8 9 10 11

Column # 1 2 3 4 5 6 7


Notes:
1 9 13.7 279.5
2 9 13.7 279.5
3 9 12.4 251.6
4 9 1.4 28.0
5 9 1.4 28.0
6 4.1 83.9
7 9 4.1 83.9
8 9 12.4 251.6
9 3 9.9 201.2
10 1 1.1 22.4
11 3.3 67.1
12 9 5.5 111.8
13 9 1.6 33.5
14 9 12.4 251.6
15 9 3.0 61.5
Notes:

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Direction of Improvement:
Minimize (), Maximize (), or Target (x)
x x x x x x x x x x
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Baking Time

Baking Temp

Order of Ingredients

Length of Wet Ingredient Mixing Time

Length of Dry Ingredient Mixing Time

Age of Cookie (Length of Time Since Baked)
Age of Ingredients

Quality of Ingredients

Cost of Ingredients

Exposure to Air

Cost of Packaging
Use of "Softening" Shortening

Use of "Crispening" Shortening

Use of Flavorful Ingredients

Ratio of Chocolate Chips to Flour

Target or Limit Value
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Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column 9 9 9 9 9 3 9 3 1 9 9
Weight / Importance 164.8 300.3 111.3 111.3 237.4 65.9 91.5 37.1 1.1 222.5 37.1
Relative Weight 11.9 21.8 8.1 8.1 17.2 4.8 6.6 2.7 0.1 16.1 2.7 Powered by QFD Online (http://www.QFDOnline.com)
Quality Characteristics
(a.k.a. "Hows")
Demanded Quality
(a.k.a. "Whats")
Title:
Author:
Date:
Legend

Strong Relationship 9

Moderate Relationship 3

Weak Relationship 1

Strong Positive Correlation

Positive Correlation

Negative Correlation

Strong Negative Correlation

Objective Is To Minimize

Objective Is To Maximize
x
Objective Is To Hit Target
Chocolate Chip Cookies - Production Attributes vs. Parts/Materials
John Doe
5/15/2008
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