1) Location is key. Ensure high visibility, high traffic count.
2) Be creative. OOH is a low-attention e!iu with generally liite! e"#osure tie. Hence, it has to counicate fast. $!s with clear single-in!e! essage will #erfor well. a) $!s shoul! be striking, eye-catching, attention-grabbing. %hink insi!e the bo". %ranslate #ro!uct benefits into the e!iu. Break away fro clutter. Be !ifferent. &uest for soething new. b) Base! on research, the ost striking out!oor a!s often feature se", huor an! celebrity c) $ccor!ing to an O$$' (esearch, following are the attributes that hel# in the awareness an! recall of out!oor a!s )se of bright cheerful colors )se of #hotogra#hic or real life situations )se of celebrity en!orser )ni*ueness of billboar! !esign +) ,ynergi-e with other e!ia. %he ost i#actful a!s ten! to be those where the creative is atche! across e!ia . #articularly %/. 0) $voi! wear-out by #lanning an! e"ecuting a nuber of !ifferent e"ecutions for long ca#aigns. 1) 2ntegrate the bran!. %he strongest out!oor ca#aigns have in!elible bran!ing, not 3ust a big logo.