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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS
SECTION
2014

Name Jacqueline Wong
NetID 6451072
Group Number: 070
Website Link: http://infosys1102014fcgroup070.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kayur Ramson Monday 1:00pm
Time Spent on
Assignment:
19 hours
Word
Count:
1555

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SMARTEATS APP
INTRODUCTION
A large number university students face the same problem everyday, the
challenge of sustaining a healthy diet while managing the stresses of University
life. The time it takes to locate stores with healthy food options at an affordable
price especially within nearby areas, means there is no incentive for students to
do so, especially with fast-food brands being on every corner. This problem is
of huge significance because of how many people it affects (the University of
Auckland has over 40,000 people alone). The development of this app enables
even the laziest students to be able to handle their budget whilst given the tools
and information to maintain a healthy diet.
3. BUSINESS SECTION
3.1 Vision
To bring students into a healthier lifestyle through innovation and modern
technology, allowing students to access healthier alternatives to improve their
overall wellbeing.
3.2 Industry Analysis: Nutrition Mobile Software Application Industry
Industry: Nutrition Apps I ndustry
Force: High/Low: Justification:
Buyer power: High
Buyer power is high in the Nutrition App
industry as customers have many choices
of different apps that they are able to
purchase and download. The development
of smartphones has led to an abundance of
smartphone software applications made
available.
(Danyl Bosomworth, 2014)
Supplier power:
Low
Supplier power is low as there are many
organisations which are able to provide

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services in the production of a smartphone
software apllication. Suppliers consisting
of platform manufactuers, third party
player and mobile operators. (Australian
Communications and Media Authority,
2014)
Threat of new entrants: High
Threat of new entrants is high as it is easy for new
competitors to enter the mobile app market.
Presence of entry barriers is low, it is not difficult
to develop and manufacture a mobile app.
(Sinclair, A., 2011)
Threat of substitutes: High
Threat of substitutes is high as there are
many alternatives and mobile apps are
easily reproducible products. Focus on
nutrition and healthy eating is more
prevalent in our society therefore a rise in
the innovation of different nutrition mobile
apps can be observed.
(Sinclair, A., 2011)
Rivalry among existing
competitors:
High
Rivalry among existing competitors is high
as competition is fierce; nutrition apps are
trying to out do each other by creating the
newest and most innovative applications to
assist people in weight loss, nutrition information
and physical activity.
(Getz, L., 2011)
Overall attractiveness of the industry: The overall attractiveness of the industry is low, as
there seems to be many options of different mobile applications already made available to
consumers, futhermore rivalry and threat of new entrants is high. However, if a smartphone
software application is created which is systematically targeted at a certain population with
specific needs then this could be a factor in succeeding in this industry.
3.3 Customers and Their Needs
Youths in New Zealand are facing issues of financial instability and reduced

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access of goods therefore leading to unhealthy food choices. Emphasizing on
students attending tertiary education, unhealthy habits and diet choices are
initiated during the years of independent living as parental guidance and
assistance is reduced. Therefore the target group of customers we are focusing
on are University students. Many students move out to live independently and
the accessibility and cost of healthy food are deterring factors to the busy
lifestyle of students.
80 per cent of full time undergraduates work an average of 16 hours a week; a
third of students report regularly missing classes because of work and 17 per
cent said they regularly went without food or other necessities. (2013, E.
Bexley, S. Daroesman, S. Arkoudis and R. James)

3.4 The Product and Service
Our solution is that we have designed a smartphone application, SmartEats that
can be downloaded for all devices: simply type in dietary requirements such as,
vegetarian/vegan etc. and weekly budget. Your device will automatically detect
your location, and locations and prices of groceries to fulfill your weekly budget
will be shown (accessing cheaper fruits and veges in season, healthy
cereals/breads, lean meat choices, sale items). Using these groceries additional
meal plans and recipes will be displayed according to your purchases on your
grocery list.
The SmartEats app satisfies the needs identified previously, as SmartEats
ensures that students can purchase affordable healthy food within their nearby
supermarkets and grocery stores, according to their specific budgets. Promoting
a healthy community with reduced financial strain and supporting students to
maintain a healthy diet in an easy and accessible way.


3.5 Suppliers and Partners
The suppliers for this industry largely involve of platform manufacturers
Blackberry, IPhone, Android, Windows Phone, third party player like Pocket
Gear and mobile operatives Airtel, Vodafone and Telecom etc.
The Inputs required for this industry consist of the application developers;
software/hardware requirement and the technology required are easily

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accessible at competitive price.

3.6 Strategy: Focused low cost
The focus strategy emphases upon a particular target population, the application
is to serve a very special group of customers. In this case, the target customers
are University students, Using a narrow market focus, pursuing this strategy
means less competition between other manufacturers because the mobile
application is focused on the financial and nutritional needs of students, this in
turn, results in low cost as there are a broad range of suppliers available for
manufacturing this application software.
The overall strategy is therefore focused low cost.
3.7 Value Chain Activity:
An important Value Chain Activity presented is Marketing and sales
These are the different processes used to promote and advertise our SmartEats
App where we persuade our customers to purchase and download our Software
application as it differs from existing nutrition applications already within the
market. Our vision is to assist University students in healthy consumption
during their years of study, in conjunction with our strategy of focused low cost.
We are able to promote our SmartEats App as beneficial to customers with a
tight budget and busy lifestyle.


3.8 Business Processes
3. 8.1.
LOCATION MANAGEMENT PROCESS Users of the SmartEats App will be
required to type in dietary requirements/weekly budget. This location process
facilitates your smartphone device to automatically detect and pinpoint your
location, and locations and prices of groceries to fulfill your weekly budget will
be shown (accessing cheaper fruits and veges in season, healthy cereals/breads).
Mapping out the closest route to the nearest grocery store/shop/restaurant,

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which fits exactly to the customers requirements.


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LOCATION MANAGEMENT PROCESS MODEL


3. 8.2. CUSTOMER RECORD KEEPING PROCESS Each user of the SmartEats App
will be required to fill out customer information which includes the teritary
education they attend, age, dietary requirements and general information, the
SmartEats software application will in turn use a customer record keeping
process to store this vital information so next time the user logs into their
account, the App will automatically open and show the stored information so
that previous locations of stores and purchased items can be seen by the user.
This will keep a constantly updated profile of the customer to ensure the use of
more comprehensive and up to date record keeping process.


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CUSTOMER RECORD KEEPING PROCESS MODEL



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3.9 Functionalities
3.9.1. LOCATION MANAGEMENT PROCESS
USES THE USERS SMARTPHONE DEVICE WIFI LOCATION SYSTEM TO FIND
NEAREST STORES TO BUY GROCERIES.
USER LOCATION NAVIGATION SYSTEM MAPS OUT JOURNEY TO NEAREST
STORE
3.9.2. CUSTOMER RECORD KEEPING PROCESS
RECORDS ALL INFORMATION INPUT BY USER
TRACKS ALL PURCHASE HISTORY IN DATABASE
3.10 Systems

3. 10.1. ACCOUNT BUDGETING SYSTEM- As the SmartEats App is designed to be used by
students on a restricted budget; as many university students say their diets have been
affected by a lack of funds. Therefore a structured accounting budgeting system is
built into the App, this ensures that the user is able to put in their weekly budget and
the system is able to construct a reasonable grocery list using specified weekly funds.
3. 10.2. DECISION SUPPORT SYSTEM- Users are able input information about their dietary
requirements and food preferences, this means a decision support system provided by the
SmartEats App can determine specified foods and groceries that the user would prefer on the
constructed grocery list.
3.10.3 USER INFORMATION SYSTEM - This system makes sure that the user information,
such as location, food history and tracking is stored inside the Software application database
so this information can be accessed and managed by the user themselves at any time, this is
so previous information concerning purchased items and locations visited can be reinfored
and re-established whenever the user needs this information.


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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad
Information
System(s)

Marketing
and sales
1.) LOCATION
MANAGEMENT
PROCESS
2.) USES THE USERS
SMARTPHONE DEVICE WIFI
LOCATION SYSTEM TO FIND
NEAREST STORES TO BUY
GROCERIES.
3.) USER LOCATION
NAVIGATION SYSTEM MAPS
OUT JOURNEY TO NEAREST
STORE

ACCOUNT
BUDGETING
SYSTEM

DECISION
SUPPORT SYSTEM
Finance and
Accounting System

Human resources
System
2.) CUSTOMER RECORD
KEEPING PROCESS
3.) RECORDS ALL
INFORMATION INPUT BY
USER
4.) TRACKS ALL PURCHASE
HISTORY IN DATABASE

USER
INFORMATION
SYSTEM
Customer
management
system


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CONCLUSION
Information Technology is presented by delivering value by the organization of
multiple pieces of data (cost of products, store locations, etc.) into one
accessible location. Instead of visiting different stores/locations for different
information, ours has it all in one place in a form of an App, creating
competitive advantages for our product. An appropriate key performance
indicator/metric to use to indicate whether our category of value is occurring is
the percentage of extremely satisfied in-app surveys.
Our SmartEats App is innovative because there are many apps aimed at healthy
eating but ours caters to a specific group of people all with certain lifestyle
restrictions (budget). Our incentive and vision targets a specific group of the
population, such as allowing students to maintain a healthy lifestyle while
incorporating this with their needs of affordability and access. This is original
because nothing used to solve the healthy issue beforehand has focused on the
issue of a budget as a major aspect.

REFERENCES

1.) Bexley, E. (2012). University student finances in 2012. Centre For The Study Of Higher
Education, University Of Melborne.

2.) Bosomworth, D. (2014). Statistics on mobile usage and adoption to inform your mobile
marketing strategy. Retrieved 15 May 2014, from
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-
marketing-statistics/
3.) Getz, L. (2011). Communicating Nutrition Messages Theres an App for That. June
2011 Issue, 13(6), 28.
4.) Sinclair, A. (2011). Vision of Smart Home The Role of Mobile in the Home of the Future.
Chief Technology And Strategy Officer, GSMA, 13, 31-35.
5.) Trends in Communications and Media Technology, Applications and Use. (2014).
Commonwealth Of Australia 2009, 27.