YEAR 13 COMM

QUESTIONNAIRES
 AIMS
• Recap key terminology for Questionnaires

• Outline work for next week

• Begin designing your questionnaire

 HOW TO USE QUESTIONNAIRES TO GATHER BOTH QUANITIVE & QUALITATIVE
PRIMARY RESEARCH

OPEN AND CLOSED QUESTIONS

Closed question – answered with a word/phrase

Quick, easy to answer
Often Quantitative

Open questions – longer answer

Often Qualitative

Is this question open or closed?

What do you think is the best feature of a home cinema?
IT IS NEITHER OPEN OR CLOSED

How could you make the question open/closed?

 HOW TO USE QUESTIONNAIRES TO GATHER BOTH QUANITIVE & QUALITATIVE PRIMARY
RESEARCH

TYPES OF CLOSED QUESTIONS

RANKING & RATING QUESTIONS

Rank these in order of importance to you:
Portability
Price
Durability
Compatibility with other products
Size

MULTIPLE CHOICE (NUMERICAL/CATEGORICAL)

Age: 8-15 16-24 25-35 36-50 51+
 YOUR QUESTIONNAIRE MUST:
• Be between 15 and 21 questions

• Be on Survey Monkey

• Include open and closed questions where appropriate

• Have a number of respondents outside of this class

• Focus on your target audience

• Have a clear sense of explanation in questions – your

audience know nothing about your idea!
SECTION 1: YOUR AUDIENCE
• Be between 5 and 7 questions

• Questions on audience categories e.g.

age, gender, spending power etc.
 SECTION 2: STYLE
• Be between 5 and 7 questions

• Questions on audience’s taste in documentaries

e.g:
- current consumption of documentaries
- use of VT package conventions
- other types of media text which could influence
your work

USE YOUR TEXTUAL ANALYSIS TO HELP YOU

DESIGN THESE QUESTIONS
 SECTION 3: CONTENT
• Be between 5 and 7 questions

• Questions on audience’s opinions on your

documentary proposal e.g:
- appeal of your topic
- appeal of your angle

USE YOUR TEXTUAL ANALYSIS & FACTS AND

FIGURES TO HELP YOU DESIGN THESE
QUESTIONS
 THIS WEEK
TODAY – Familiarise yourself with survey monkey & begin
designing your questionnaire

WED – Complete designing by end of lesson and check

with me

THURS – Complete Qs for other group members &

circulate your own Q

FRI – Receive task for analysis of results

SUN 8PM – Submit analysis on blog