MBA Syllabus-2012-13 YEAR 3

GITAM UNIVERSITY
(Established U/S 3 of UGC Act, 1!"#

REGULATIONS & SYLLABUS OF
Master of Business Administration (MBA)
A To Year Fu!! Time " Trimester #ro$ramme
(w.e.f. 2012-13 Admitted Batch)
1
GITAM Institute of Mana$ement
GITAM UNI%ERSITY
Ga$dhi Na%a& Ca'()s, R)shi*o$da
1
%ISA&'A#ATNAM ( )*+ +,)
+ebsite, - $itam-edu
-
Master of Business Administration (MBA)
A T.o Yea& /)ll Ti'e T&i'este& 0&o%&a''e
(.1e1f1 -21- 3 13 Ad'itted 4atch#
Introdu.tion
GITAM I$stit)te of Ma$a%e'e$t (GIM#, a co$stit)e$t i$stit)te of GITAM UNIVERSITY, offe&s a t.o 5ea& f)ll ti'e Maste& of
4)si$ess Ad'i$ist&atio$ (M4A# 0&o%&a''e1 This (&o%&a''e ai's at b)ildi$% 'a$a%e&ial co'(ete$ce a'o$% st)de$ts
(&o6idi$% a theo&etical fo)$datio$ i$ Ma$a%e'e$t as .ell as a (&actical o&ie$tatio$ to.a&ds 'a$a%e'e$t (&actices i$ s)ch a
.a5 that the5 a&e $ot o$l5 e7)i((ed to (e&fo&' as effecti6e 'a$a%e&s b)t also to sho)lde& %&eate& &es(o$sibilities i$ the f)t)&e as
the5 'o6e )( the hie&a&ch51
This (&o%&a''e is )$i7)el5 co'(&ehe$si6e that it hel(s st)de$ts i$ de6elo(i$% a$ i$te%&ated 6ie. of Ma$a%e'e$t th&o)%h a
t&i'este& s5ste', i$ .hich the co)&ses a&e ha$dled i$ de(th a$d st)de$ts a&e e6al)ated co$ti$)o)sl5 o$ 6a&io)s di'e$sio$s1
8ea&$i$% is facilitated th&o)%h a 'i9 of class&oo' i$te&actio$s, case st)dies, (&o:ect .o&*, si')latio$s a$d %a'es1
The c)&&ic)l)' la5s the fo)$datio$ fo& a co$ce(t)al a$d a$al5tical )$de&sta$di$% of I$dia$ a$d I$te&$atio$al 'a$a%e'e$t
(&actices1 This (&o%&a''e is desi%$ed to ble$d c)&&e$t 'a$a%e'e$t theo&5 a$d (&actice .ith e'e&%i$% t&e$ds i$ the field of
'a$a%e'e$t .ith the ai' of 'o)ldi$% the st)de$ts i$to co'(ete$t, &es(o$sible a$d 6isio$a&5 'a$a%e&s1 The co)&se co$te$t is
co$sta$tl5 )(dated to be i$ t)$e .ith the e'e&%i$% t&e$ds i$ the 'a$a%e'e$t (&actices all o6e& the .o&ld1
;b:ecti6es of the 0&o%&a''e,
The ob:ecti6e of the (&o%&a''e is to (&o6ide a .o&ld class 7)alit5 (&ofessio$al ed)catio$ i$ 'a$a%e'e$t1 Mo&e s(ecific
ob:ecti6es a&e,
To )$de&sta$d a$d e9(ose the st)de$ts to social, eco$o'ic, (olitical, le%al, tech$olo%ical a$d ecolo%ical e$6i&o$'e$t of
'ode&$ societ5 a$d thei& cha&acte&istic 6al)es1
To 'o)ld the st)de$ts to beco'e effecti6e %lobal 'a$a%e&s i$ the co'(etiti6e e$6i&o$'e$t1
To de6elo( a (o&tfolio of 6e&satile s*ills to beco'e effecti6e leade&s i$ the fast cha$%i$% %lobal b)si$ess e$6i&o$'e$t1
To (&o6ide challe$%i$% ca&ee& i$ the .o&ld of .o&*
To i$c)lcate e$t&e(&e$e)&ial s*ills fo& c&eati$% a$d 'a$a%i$% thei& o.$ e$te&(&ise1
To 'o)ld st)de$ts i$to sociall5 &es(o$sible citi<e$1
-
REGULATIONS & SYLLABUS
(w.e.f. 2012-13 admitted batch)
/-+ STRU0TURE OF T'E #ROGRAMME
The M4A 0&o%&a''e is desi%$ed *ee(i$% i$ 'i$d the ob:ecti6es stated ea&lie& a$d st&)ct)&ed b5 i$cl)di$% co)&ses o$
6a&io)s as(ects of Ma$a%e'e$t1 This e$tails a$ i$ de(th st)d5 of -= co&e co)&ses i$ the th&ee t&i'este&s of the /i&st Yea&1
I$ the seco$d 5ea& f)$ctio$al s(eciali<atio$ is offe&ed a$d a st)de$t has to st)d5 d)al S(eciali<atio$1 St)de$t has to st)d5
> co)&ses i$ each s(eciali<atio$ i$ IV ? V t&i'este&s to%ethe& (= co)&ses i$ each t&i'este&#1 The st)de$t has to do a 'a:o&
(&o:ect of te$ .ee*s d)&atio$ i$ the VI T&i'este&1
SC@EME ;/ INSTRUCTI;N
Maste& of 4)si$ess Ad'i$ist&atio$ (M4A#
0&o%&a''e Code, M0R4A -22>2-
TRIMESTER I1
S
.
N
o
.
C ode
No.
Title of the C our se
Sessions per week
Credits
Marks
Total
Lec Pra C A TEE
1
.
MPR BA
11
Principles and Practice of
Mana!e"ent
# # $ % 1
&
.
MPR BA
1&
Business C co""unication # & #' 1 $ $'&( 1
#
.
MPR BA
1#
Mana!erial Econo"ics # # $ % 1
$
.
MPR BA
1$
)ndian Business En*iron"ent # # $ % 1
+
.
MPR BA
1+
,inancial A accountin! and
Anal-sis
# # $ % 1
%
.
MPR BA
1%
.r!ani/ational Beha*iour # # $ % 1
0
.
MPR BA
10
).T. for M "ana!e"ent # & # ' 1 $ $'&( 1
1
.
MPR BA
11
2uantitati*e Methods 3 ) # # $ % 1
Total
T.TAL &$ $ &% #& $1 1
A44)T).NAL CRE4)TS5
S. No.
Code No. Title of the
Course
Credits
Marks
1. MPRBA %1 Pre6
Course
Pro7ect
1 +
3
&. MPRBA %& .ut68ound
Trainin!
1 +
# MPRBA %# Brid!e
Course
1 +
Total
Total # 1+
TRIMESTER II1
S.
No. Code No. Title of the C our se
Session
Per week
Credits
Marks
Total
Lec
CA TEE
1 MPRBA &1 Business Law s
# # $ % 1
&
MPRBA && Mana!erial Co""unication
# # $ % 1
#
MPRBA &# 9u"an Resource Mana!e"ent
# # $ % 1
$ MPRBA &$ Cost Mana!e"ent
# # $ % 1
+ MPRBA &+ .perations Mana!e"ent
# # $ % 1
% MPRBA &% Marketin! Mana!e"ent
# # $ % 1
0 MPRBA &0 2uantitati*e Methods6))
# # $ % 1
1
MPRBA &1 Bank : )nsurance
Mana!e"ent
# # $ % 1
Total &$ &$ #& $1 1
A44)T).NAL CRE4)TS5
S.
No. Code No. Title of the C our se
Credits Marks
1
MPRBA %$
;.<A : Meditation
1 +
=
TRIMESTER III1
S.
No.
Code No. Title of the Course
Session
Per week
Credits
Marks
Total Total
Lec
CA TEE
1 MPRBA #1 Business Ethics and Corporate Social
Responsi8ilit-
# # $ % 1
& MPRBA #& Business Polic- and Strate!ic
Mana!e"ent
# # $ % 1
# MPRBA ## )nternational Business En*iron"ent # # $ % 1
$ MPRBA #$
,inancial Mana!e"ent
# # $ % 1
+ MPRBA #+ Entrepreneurship 4e*elop"ent # # $ % 1
% MPRBA #%
Research Methodolo!-
# # $ % 1
0 MPRBA #0 Retail Mana!e"ent # # $ % 1
1 MPRBA #1 .perations Research # # $ % 1
= MPRBA #= >i*a6>oce & + 1
Total &$ &% #0 $1 1+
A44)T).NAL CRE4)TS5
S.
No.
Credits
Marks
1.
MPRBA %+ Current Business Affairs
?CBA@
& +
&.
MPRBA %% Soft Skills ?SS@ & +
#
MPRBA %0 Business En!lish Certificate & +
Total
Total % 1+
!
S#E0IALI2ATION 0OURSES
The st)de$ts shall ta*e d)al s(eciali<atio$ offe&ed i$ IV a$d V t&i'este&s1 Each st)de$t has to choose T3O s(eciali<atio$
%&o)(s f&o' the SIA s(eciali<atio$ %&o)(s offe&ed1 S(ecialisatio$ .ill be offe&ed to the st)de$t o$l5 if a 'i$i')' $)'be& of
t.e$t5 st)de$ts o(t fo& the s(ecific s(ecialisatio$ co)&se1 /ollo.i$% is the Co)&se St&)ct)&e fo& IV ? V T&i'este&s1
TRIMESTER I% 0ourse Stru.ture
S. No.
Code No.
Title of the
Course
Sessions
Per week Credits
Marks
Total
CA TEE
1 MPRBA 6AA6
$1
Course1
?A BBBC B4BEB,@
# # $ % 1
& MPRBA 6AA6
$&
Course
&
?A BBBC B4BE@
# # $ % 1
# MPRBA 6AA6
$#
Course
#
?A BBBC B4BE@
# # $ % 1
$ MPRBA 6AA6
$$
Course
$
?A BBBC B4BE@
# # $ % 1
+ MPRBA 6;;6
$1
Course
1
?A BBBC B4BE@
# # $ % 1
% MPRBA 6;;6
$&
Course
&
?A BBBC B4BE@
# # $ % 1
0 MPRBA 6;;6
$#
Course
#
?A BBBC B4BE@
# # $ % 1
1 MPRBA 6;;6
$$
Course
$
?A BBBC B4BE@
# # $ % 1
= MPRBA 6$+

Minor Pro7ect
& + +
Total &$ &% #0 $1 1+
A44)T).NAL CRE4)TS5
"
S.
No.
Credits
Marks
1.
MPRBA %1 Current Business Affairs
?CBA@
& +
&.
MPRBA %= Business <a"esB Practice School@ & +
#
MPRBA %1 Business En!lish Certificate 1 +
Total
Total + 1+
TRIMESTER % 0ourse Stru.ture
S. No.
Code No.
Title of the
Course
Sessions
Per week
Credits
Marks
Total
CA TEE
1
MPRBA 6AA6
+1
Course1
?A BBBC B4BEB,@
# # $ % 1
&
MPRBA 6AA6
+&
Course
&
?A BBBC B4BE@
# # $ % 1
#
MPRBA 6AA6
+#
Course
#
?A BBBC B4BE@
# # $ % 1
$
MPRBA 6AA6
+$
Course
$
?A BBBC B4BE@
# # $ % 1
+
MPRBA 6;;6
+1
Course
1
?A BBBC B4BE@
# # $ % 1
%
MPRBA 6;;6
+&
Course
&
?A BBBC B4BE@
# # $ % 1
0
MPRBA 6;;6
+#
Course
#
?A BBBC B4BE@
# # $ % 1
1
MPRBA 6;;6
+$
Course
$
?A BBBC B4BE@
# # $ % 1
=
MPRBA ++ Co"prehensi*e
>i*a >oce
# 1+ 1+
Total &$ &0 #& %# =+
A44)T).NAL CRE4)TS5
S.
No.
Credits
Marks
1. MPRBA %11 Current Business Affairs
?CBA@
& +
B
&. MPRBA %1& Soft Skills ?SS@ & +
TRIMESTER %I
Ma:o& 0&o:ect fo& 12 +ee*s
S
.
N
o
.
C ode No. Title of the Cour se Cr edits Marks
1
.
MPRBA %1# Pro7ect Se"inar & +
&
.
MPRBA %1$ Pro7ect E*aluation( $ &
Total % &+
C 0&o:ect Re(o&t E6al)atio$ is do)ble 6al)atio$ b5 i$te&$al a$d e9te&$al e9a'i$e&s se(a&atel5 fo& -22 'a&*s each a$d a6e&a%e of the t.o shall be ta*e$ i$to
co$side&atio$1
/ollo.i$% a&e the S(eciali<atio$ G&o)(s,
A1 Finan.ia! Mana$ement
IV1 T&i'este& Co)&ses
S. No.
Code No.
Title of the Course
Sessions
Per week
Credits
Marks
Total
CA TEE
1 MPRBA 6 ,M
$1
,inancial )nstitutions and Markets # # $ % 1
& MPRBA 6 ,M
$&
Securit- Anal-sis and Portfolio Mana!e"ent # # $ % 1
# MPRBA 6 ,M
$#
,inancial En!ineerin! : Risk Mana!e"ent
# # $ % 1
$ MPRBA 6 ,M
$$
Strate!ic ,inancial Mana!e"ent
# # $ % 1
V1 T&i'este& Co)&ses
S. No.
Sessions
Per week
Credits Marks
Total
C A TEE
+
MPRBA 6 ,M
+1
Mana!e"ent Control S-ste"s
# # $ %
1
%
MPRBA 6 ,M
+&
,inancial Ser*ices
# # $ %
1
0
MPRBA 6 ,M
+#
,inancial 4eri*ati*es
# # $ %
1
1
MPRBA 6 ,M
+$
)nternational ,inancial Mana!e"ent
# # $ %
1
>
CAD Co$ti$)o)s Assess'e$t, TEE D T&i'este& E$d E9a'i$atio$
41 'uman Resour.e Mana$ement
S. No.
Code No. Title of the Course Sessions
Per week
Credits Marks

Total
CA TEE
1
MPRBA 69R
$1
9u"an Resource Plannin! : Staffin! # # $ % 1
&
MPRBA 6 9R
$&
Perfor"ance Mana!e"ent # # $ % 1
#
MPRBA 6 9R
$#
9u"an Resource 4e*elop"ent # # $ % 1
$
MPRBA 6 9R
$$
E"plo-"ent Laws6) # # $ % 1
S. No.
Code No. Title of the Course Sessions
Per week
Credits
Marks
Total
C A TEE
+
MPRBA 6 9R
+1
Strate!ic 9 RM
# # $ %
1
% MPRBA 6 9R
+&
<lo8al 9 R M # # $ % 1
0 MPRBA 6 9R
+#
)ndustrial Relations # # $ % 1
1
MPRBA 6 9R
+$
E"plo-"ent Laws6))
# # $ %
1
C1 Mar4etin$ Mana$ement
S. No.
Sessions
Per week
Credits
Marks
Total
C A TEE
1 MPRBA 6 MM
$1
Sales and 4istri8ution Mana!e"ent # # $ % 1
& MPRBA 6MM
$&
Consu"er Beha*iour # # $ % 1
# MPRBA 6MM
$#
Custo"er Relationship M "ana!e"ent
# # $ % 1
$ MPRBA 6 MM
$$
Lo!istics and Suppl- Chain Mana!e"ent
# # $ % 1
Code No. Title of the Course Credits
Total
12
S. No. Sessions
Per week
Marks
C A TEE
+ MPRBA 6 MM +1 Ser*ices Marketin! # # $ % 1
% MPRBA 6 MM +& <lo8al Marketin! # # $ % 1
0 MPRBA 6 MM +# Retail Marketin! # # $ % 1
1 MPRBA 6 MM +$ Mana!e"ent of Ad*ertisin! # # $ % 1
E1 S5stems
S. No.
Sessions
Per week
Credits
Marks
Total
C A TEE
1 MPRBA 6 S; $1 S-ste"s Anal-sis and 4esi!n # # $ % 1
& MPRBA 6 S; $& E6Co""erce # # $ % 1
# MPRBA 6 S; $# 4ata Base Mana!e"ent S-ste"s # # $ % 1
$ MPRBA 6 S; $$ Enterprise Resource Plannin! # # $ % 1
11
S. No.
Sessions
Per week Credits Marks
Total
C A TEE
+ MPRBA 6S; +1
Business Process Reen!ineerin!
# # $ % 1
% MPRBA 6 S; +& Business )ntelli!ence # # $ % 1
0 MPRBA 6 S; +# )T for Corporate
Co""unications
# # $ % 1
1 MPRBA 6 S; +$ Network operations
Mana!e"ent
# # $ % 1
E1 Ban4in$ & Insuran.e
)>. Tri"ester Courses
S. No.
Sessions
Per week
Credits
Marks Total
C A TEE
1
MPRBA B) 6$1 Bankin! Law and Practice
# # $ % 1
&
MPRBA B)6$& Merchant Bankin! ,inancial Ser*ices
# # $ % 1
#
MPRBA B)6$# Life )nsurance Products and
Mana!e"ent
# # $ % 1
$
MPRBA B)6$$ <eneral )nsurance Products and
Mana!e"ent
# # $ % 1
1-
S. No.
Sessions
Per week Credits Marks
Total
CA TEE
+
MPRBA B)6+1 Bankin! Technolo!- Mana!e"ent
# # $ % 1
%
MPRBA B)6+& Credit Risk Mana!e"ent in Banks
# # $ % 1
0
MPRBA B)6+# Ele"ents of Actuarial Science
# # $ % 1
1
MPRBA B)6+$ Cnderwritin! and Clai"s Mana!e"ent
# # $ % 1
CA6 Continuous Assess"entD TEE6 Tri"ester End EEa"ination
/1 Retai! Mana$ement
S. No.
Sessions
Per week Credits
Marks
Total
C A TEE
1 MPRBA 6 RM
$1
Retail Store .perations # # $ % 1
13
& MPRBA 6 RM
$&
Retail ,or"ats # # $ % 1
# MPRBA 6 RM
$#
Retail Locations # # $ % 1
$ MPRBA 6 RM
$$
Retail Bu-in! and Merchandise
Mana!e"ent
# # $ % 1
>. Tri"ester Courses
S. No.
Sessions
Per week
Credits Marks
Total
CA TEE
+ MPRBA 6 RM
+1
Retail Technolo!-
# # $ % 1
% MPRBA 6 RM
+&
Store 4esi!nD La-out and >isual
Merchandisin!
# # $ % 1
0 MPRBA 6 RM
+#
Cate!or- Mana!e"ent in Retail
# # $ % 1
1 MPRBA 6 RM
+$
Mall Mana!e"ent # # $ % 1
CAD Co$ti$)o)s Assess'e$t, TEED T&i'este& E$d E9a'i$atio$
6-+ 0RE7IT BASE7 SYSTEM
-11 The co)&se co$te$t of i$di6id)al s)b:ects D theo&5 as .ell as (&acticals/lect)&es is e9(&essed i$ te&'s of a s(ecified
$)'be& of c&edits1 The $)'be& of c&edits assi%$ed to a s)b:ect de(e$ds o$ the $)'be& of co$tact ho)&s (lect)&es ?
(&acticals# (e& .ee*1
-1- I$ %e$e&al, c&edits a&e assi%$ed to the co)&ses based o$ the follo.i$% co$tact (e&iods (e& .ee* (e& t&i'este&1
N lect)&e sessio$s (e& .ee*F N C&edits
T.o (e&iods of (&acticals F 1C&edit
Th&ee o& 'o&e (e&iods of (&acticals F - C&edits
1=
-13 The c)&&ic)l)' of M4A (&o%&a''e is desi%$ed to ha6e a total of 13! c&edits fo& the a.a&d of M4A de%&ee1 A st)de$t is
dee'ed to ha6e s)ccessf)ll5 co'(leted a (a&tic)la& t&i'este& .he$ the st)de$t ea&$s all the c&edits of that t&i'este& a$d
has $o G/H %&ade i$ a$5 s)b:ect of that t&i'este&1
*-+ ME7IUM AN7 MET'O7 OF INSTRU0TION
The 'edi)' of i$st&)ctio$ (i$cl)di$% e9a'i$atio$s a$d (&o:ect &e(o&ts# shall be E$%lish1 The 'ethod of i$st&)ctio$ shall
co'(&ise of class &oo' lect)&es, %)est lect)&es, (&ese$tatio$s, &ole (la5s, %&o)( disc)ssio$s, se'i$a&s, 7)i<, sit)atio$al
a$al5sis, debates, case a$al5sis, etc1
,-+ ATTEN7AN0E RE8UIREMENTS
=11 A st)de$t .hose atte$da$ce is less tha$ >2 I i$ all the co)&ses ()t to%ethe& i$ a$5 T&i'este& .ill $ot be (e&'itted to atte$d
the e$dD T&i'este& e9a'i$atio$ a$d he/she .ill $ot be (&o'oted %e$e&all5 to &e%iste& fo& s)bse7)e$t T&i'este& of st)d51
The st)de$t has to &e(eat the T&i'este&1
=1- @o.e6e&, the ViceDcha$cello& o$ the &eco''e$datio$ of the 0&i$ci(al/ Ei&ecto& of the I$stit)te 'a5 co$do$e the sho&ta%e
of atte$da$ce to the st)de$t .hose atte$da$ce is bet.ee$ "" I a$d B I o$ %e$)i$e 'edical %&o)$ds a$d o$ (a5'e$t of
(&esc&ibed fee1
=13 A st)de$t .hose atte$da$ce is less tha$ "" I has to &e(eat the (&o%&a''e b5 (a5i$% sti()lated fee alo$% .ith the :)$io&s1
=1= A st)de$t .ho is abse$t fo& o& failed i$ &e%)la& T&i'este& e$d e9a'i$atio$, .ill be allo.ed to a((ea& fo& the sa'e
e9a'i$atio$ alo$% .ith thei& :)$io&s1
)-+ 0ONTINUOUS ASSESSMENT AN7 E9AMINATIONS
!11 The assess'e$t of the st)de$tsH (e&fo&'a$ce i$ each co)&se .ill be based o$ co$ti$)o)s i$te&$al e6al)atio$ a$d t&i'este&D
e$d e9a'i$atio$1 The 'a&*s fo& each of the co'(o$e$t of assess'e$t a&e as follo.s,
Assess'e$t 0&oced)&e
S.
N
o.
Co"ponent of
assess"ent
Marks
allotted
T-pe of
Assess"ent
Sche"e of EEa"ination
?i@ Mid Tri"ester eEa"ination5 1+ "arks
?ii@ Two surprise su87ect related 2ui//es5 + "arks eachD or
1!
1
)nternal $ Continuous
e*aluation
Situational Role pla- for 1 "arks
?iii@ class roo" PresentationB Case 4iscussion B Fork shopsB
<roup 4iscussion5 1 "arks
?*@ Attendance5 + "arks
EEternal
%
Tri"ester6end
eEa"ination
The tri"ester6end eEa"ination in theor- su87ects5 % "arks
Note5 )n case of courses ha*in! practicalsD the theor-
eEa"ination is for $ "arks and practical eEa" is for &
"arks
Total 1
&
Minor Pro7ect
?,our Feeks@ +
Pro7ect
e*aluation
?i@ # "arks for pro7ect report
?ii@ & "arks for its presentation
#
Ma7or Pro7ect work
?ten weeks@
&+
Pro7ect
e*aluation
?i@ & "arks for Pro7ect report
?ii@ + "arks for pro7ect se"inar
$
>i*a >oce
?A t end of )))
Tri"ester@
+ >i*a >oce >i*a on all the courses of stud- up to ))) tri"esterD and
industrial *isits of all the three Tri"esters
+
Co"prehensi*e
>i*a
?A t end of >
Tri"ester@
1+ >i*a6*oce >i*a on all the courses of stud- and industrial *isits of all the
fi*e tri"esters and "inor pro7ect report
%
Current Business
Affairs
+ i@ .n6 Line Tests
ii@ <roup 4iscussions
i@ .nline test5 Best siE out of Ei!ht tests. Marks5#
ii@ <roup 4iscussion5 Best Two out of Three Marks5&
0
Soft Skills +
Scores secured in
the o87ecti*e t-pe
tests
Best Two out of three shall 8e considered for + "arks
1
Business <a"es +
Perfor"ance
durin! the Business
<a"es Sessions
Scores secured in the Business <a"es shall 8e considered
for + "arks
!1- Atte$da$ce Ma&*s
The atte$da$ce 'a&*s ('a9i')' !# shall be allotted as follo.s,
0e&ce$ta%e of Atte$da$ce Ma&*s
>2I to >= I 1
>!I to >I -
2I to =I 3
! I to I =
122I !
!13 Class Roo' Se'i$a&s, Case Eisc)ssio$s a$d Assi%$'e$ts
I$ the case of class &oo' se'i$a&s, each st)de$t has to (&e(a&e a .&ite )( o$ a to(ic %i6e$ b5 the co$ce&$ed fac)lt5 a$d
(&ese$t the sa'e i$ the class &oo', fo& .hich 'a&*s )( to a 'a9i')' of ! .ill be a.a&ded1
I$ &es(ect of case disc)ssio$, the total class .ill be di6ided i$to $)'be& of s'all %&o)(s a$d as*ed to disc)ss a$d (&ese$t
i$di6id)all5, fo& .hich 'a&*s )( to ! .ill be a.a&ded1
1"
!1= Vi6aD6oce,
The Vi6a Voce shall be a&&a$%ed at the e$d of III a$d VI t&i'este&s1 The co$te$ts a$d 'a&*s fo& each Vi6aDVoce shall be
as follo.s1
III T&i'este& e$d
Vi6a 6oce is based o$ the co)&se of st)d5 a$d i$d)st&ial 6isits of all th&ee t&i'este&s, !2 'a&*s1
V T&i'este& e$d
Co'(&ehe$si6e Vi6a is based o$ all the co)&ses of st)d5, i$d)st&ial 6isits, a$d 'i$o& (&o:ect &e(o&t &elati$% to I to V
t&i'este&s, 1!2 'a&*s1
VI T&i'este& e$d
0&o:ect Se'i$a& , !2 Ma&*s
0&o:ect E6al)atio$ , -22 Ma&*s
:-+ INTERA0TION 3IT' IN7USTRY
I$ o&de& to 'a*e M4A 'o&e &ele6a$t to the $eeds of the i$d)st&5, close i$te&actio$ .ith i$d)st&5 shall be a&&a$%ed th&o)%h
the follo.i$% 'ea$s,
"11 G)est a$d Visiti$% /ac)lt5
Se$io& E9ec)ti6es f&o' i$d)st&5 shall be i$6ited (e&iodicall5 to se&6e as %)est a$d 6isiti$% fac)lt51 At least t.o %)est
lect)&e&s b5 i$d)st&5 (&ofessio$als shall be a&&a$%ed i$ each t&i'este&1 Atte$da$ce fo& %)est lect)&e& is co'()lso&51 The
st)de$t sho)ld s)b'it a &e(o&t abo)t each %)est lect)&e a$d has to s)b'it the sa'e to the &es(ecti6e fac)lt5 'e'be&1
"1- I$d)st&ial Visits
St)de$ts shall 'a*e $ot less tha$ o$e i$d)st&ial 6isit i$ each t&i'este&1 A b&ief acco)$t of these 6isits shall be (&e(a&ed a$d
(&od)ced at the ti'e of 6i6aD6oce to be held at the e$d of III a$d V T&i'este&s1
"13 Mi$o& 0&o:ect
The st)de$ts ha6e to )$de&ta*e a 'i$o& (&o:ect d)&i$% s)''e& 6acatio$ at the e$d of fi&st 5ea& fo& fo)& .ee*s a$d ha6e to
s)b'it the &e(o&t1
"1= I$te&$shi( / Ma:o& 0&o:ect
Ca$didates shall )$de&%o (&actical t&ai$i$% i$ a$ o&%a$i<atio$ fo& a 'i$i')' (e&iod of 12 .ee*s1 The st)de$t has to
)$de&%o (&actical t&ai$i$% i$ all the f)$ctio$al a&eas of the o&%a$i<atio$ a$d the$ co$ce$t&ate o$ a (a&tic)la& to(ic fo&
(&e(a&i$% 'a:o& 0&o:ect Re(o&t )$de& the s)(e&6isio$ of o$e of the se$io& e9ec)ti6es of the o&%a$i<atio$ a$d o$e of the
fac)lt5 'e'be&s of the i$stit)tio$ as (&o:ect %)ide1 A 'a:o& (&o:ect &e(o&t i$co&(o&ati$% obse&6atio$s, fi$di$%s a$d
s)%%estio$s &elated to the field of t&ai$i$% shall be s)b'itted .ithi$ t.o .ee*s afte& the co'(letio$ of the t&ai$i$%1 The
'a:o& (&o:ect &e(o&t shall be acco'(a$ied b5 a ce&tificate of (&actical t&ai$i$% obtai$ed f&o' the co$ce&$ed o&%a$i<atio$1
;-+ Additiona! 0redits
B11 Additio$al C&edits .hich a&e co'()lso&5 a&e %i6e$ se(a&atel5 )$de& 6a&io)s T&i'este&s1 The st)de$t ca$ ea&$ these c&edits
a$d %ets i$cl)ded i$ the 'a&*s list o$l5 )(o$ s)ccessf)l co'(letio$ of the (&o%&a''e1 The c&edits .ill $ot be &eflected i$ case
the st)de$t fails to sec)&e (ass %&ade1
1B
The follo.i$% a&e the additio$al c&edits offe&ed,
S.
No.
Credits
Marks
.
MPRBA %1 Pre6Course Pro7ect 1 +
1
. MPRBA %& .ut68ound Trainin! 1 +
MPRBA %# Brid!e Course 1 +
MPRBA %$ ;o!a : Meditation 1 +
&
. MPRBA %+ Current Business Affairs ?CBA@ & +
#
MPRBA %%
Soft Skills ?SS@
& +
$
MPRBA %0 Business En!lish Certificate
?BEC@
1 +
+
MPRBA %1 Current Business Affairs ?CBA@ & +
%
MPRBA %= Business <a"es & +
0
MPRBA %1 Business En!lish Certificate 1 +
1
MPRBA %11 Current Business Affairs ?CBA@ & +
= MPRBA %1& Soft Skills ?SS@ & +
Total
T.TAL 11 $+
B1- C)&&e$t 4)si$ess Affai&s
/ollo.i$% shall be the e9a'i$atio$ (atte&$ of C)&&e$t 4)si$ess Affai&s a$d Soft S*ills1
(i# G&o)( disc)ssio$ (GE#, GEs .ill be co$d)cted fo& 12 'a&*s each a$d best t.o o)t of the th&ee .ill be ta*e$ i$to
co$side&atio$ ('a9i')' 'a&*s F -2#
(ii# ;$li$e test, Si9 o)t of ei%ht tests .ill be ta*e$ i$to co$side&atio$ a$d a((o&tio$ed fo& 32 'a&*s1
St)de$ts .ill be %i6e$ a b)si$ess (e&iodical e6e&5 .ee*1 G&o)( disc)ssio$ a$d o$li$e test .ill be co$d)cted o$ the iss)e
a$$o)$ced i$ ad6a$ce1
St)de$ts a&e &e7)i&ed to sec)&e a 'i$i')' -2 o)t of 'a9i')' !2 'a&*s1
B13 Soft S*ills
0e&fo&'a$ce d)&i$% the sessio$ o$ sco&es sec)&ed i$ the tests .ill be co$d)cted b5 the t&ai$e&1 4est t.o sco&es o)t of th&ee
shall be co$side&ed fo& !2 'a&*s1
B1= 4)si$ess Ga'es
0e&fo&'a$ce d)&i$% the sessio$ o$ sco&es sec)&ed i$ the b)si$ess %a'es .ill be co$d)cted fo& !2 'a&*s1
1>
St)de$ts a&e &e7)i&ed to sec)&e 'i$i')' -2 'a&*s o)t of 'a9i')' !2 'a&*s1

B1! 4)si$ess E$%lish Ce&tificate,
S*ills $a'el5 &eadi$%, .&iti$%, liste$i$% a$d s(ea*i$% i$ b)si$ess E$%lish a&e %i6e$ th&o)%h t&ai$i$% sessio$s st)de$ts .ill
ha6e e9a' at the e$d of t&ai$i$%1
B1" Yo%a ? Meditatio$,
Yo%a 'aste& .ill deli6e& lect)&e& sessio$s o$ st&ess 'a$a%e'e$t a(a&t f&o' st)de$ts lea&$i$% 6a&io)s Yo%a tech$i7)es1
B1B ;)t bo)$d t&ai$i$%,
St)de$ts .ill ha6e o)tdoo& acti6ities to e$&ich 'i$d, bod5 a$d so)l th&o)%h a t&ai$i$% ca'(1

B1> The st)de$t is &e7)i&ed to ac7)i&e 1- c&edits o)t of the 1> a6ailable c&edits (M0R4A "21 to "1-# to be eli%ible fo& the a.a&d
of the de%&ee a$d fo& calc)latio$ of CG0A, the best %&ade (oi$ts of 1- c&edit co)&ses .ill be co$side&ed1
B1 I$ case the st)de$t does $ot sec)&e 'i$i')' (ass %&ade (oi$t (i$ sec)&i$% 1- c&edits# e6e$ afte& atte$di$% i$sta$t
e9a'i$atio$, he/she is &e7)i&ed to a((ea& alo$% .ith the follo.i$% batch of st)de$ts1
<-+ E9AMINATION ( 7URATION AN7 #ATTERN
>11 EAAMINATI;N 0ATTERN
A1 /ollo.i$% shall be the st&)ct)&e of the 7)estio$ (a(e&s fo& theo&5 co)&ses .ith case st)dies1
1
S1N
o
0atte&$ Ma&*s
1 Se.tion A 1 /i6e o$e (a%e a$s.e& 7)estio$s ( /i6e
o)t of Ei%ht to be a$s.e&ed
! 9 - F 12 Ma&*s
- Se.tion B1 /i6e sho&t Essa5 t5(e 7)estio$s ( Eithe&
o& choice J)estio$s f&o' each )$it#
! 9 > F =2 Ma&*s
3 Se.tion 01 ;$e Case let ( $ot 'o&e tha$ -22
.o&ds#
1 9 12 Ma&*s
Tota! "2 Ma&*s
41 /ollo.i$% shall be the st&)ct)&e o& 7)estio$ (a(e& fo& co)&ses .ith
$)'e&ical (&oble's (J)a$titati6e co)&ses#1
S.
No.
Pattern Marks
1 Section A 5 ,i*e Guestions ?8oth theor- and
pro8le"s@
?,i*e out of ei!ht to 8e answered.
+A $ H & Marks
&
.
Section B 5 Theor-BPro8le"sBCase let
?Either or choice 2uestions fro" each unit@
+ A 1 H $ Marks
Total % Marks
C1 /ollo.i$% shall be the st&)ct)&e of 7)estio$ (a(e& fo& Co'()te& &elated co)&ses
a$d Co'')$icatio$ co)&ses ha6i$% (&acticals ,
S.
No.
Pattern Marks
1 Section A 5 ,i*e one pa!e answer Guestions
?,i*e out of Ei!ht to 8e answered@.
+ A &H 1 Marks
& Section B 5 ,i*e short Essa- t-pe Guestions
+ A % H # Marks
# Practicals & Marks
Total % Marks
E1 /ollo.i$% shall be the st&)ct)&e of 7)estio$ (a(e& fo& theo&5 co)&ses .itho)t case st)dies1
S.
No.
Pattern M ark
s
1. Section A 5 ,i*e one pa!e answer Guestions
?,i*e out of Ei!ht to 8e answered@.
+ A #H 1+ Marks
&. Section B 5 ,i*e short Essa- t-pe Guestions
+ A = H $+ Mark
s
Total % Marks
-2
=-+ GRA7ING SYSTEM
11 4ased o$ the st)de$tsH (e&fo&'a$ce d)&i$% a %i6e$ t&i'este&, a fi$al %&ade .ill be a.a&ded at the e$d
of the t&i'este& i$ each co)&se1 The %&ades a$d the co&&es(o$di$% %&ade (oi$ts a&e as %i6e$ belo.,
S1 No1 G&ade G&ade (oi$ts Absol)te Ma&*s
1 ; 12 2 a$d abo6e
- AK >2D>
3 A > B2DB
= 4K B "2D"
! 4 " !2 3 !
" C ! =2D=
B / /ailed, 2 8ess tha$ =2
1- A st)de$t .ho ea&$s a 'i$i')' of ! %&ade (oi$ts (C %&ade# i$ a co)&se is decla&ed to ha6e s)ccessf)ll5 co'(leted the
co)&se, a$d is dee'ed to ha6e ea&$ed the c&edits assi%$ed to that co)&se1
13 The 'i$i')' (ass (e&ce$ta%e i$ case of 0&actical e9a'i$atio$s a$d t&i'este& e$d theo&5 (a(e&s shall be =2I each1
1= A 'i$i')' (ass (e&ce$ta%e of =2I is also a((licable fo& co)&ses li*e C4A, Soft S*ills a$d 4)si$ess Ga'es/+o&*sho(s
0&o:ect Re(o&ts a$d Vi6aDVoce/0&o:ect Se'i$a&/0&o:ect (&ese$tatio$1
1212 GRAEE 0;INT AVERAGE
1211 A G&ade 0oi$t A6e&a%e (G0A# fo& the t&i'este& .ill be calc)lated acco&di$% to the fo&')la,
L MC 9 GN G0A F DDDDDDDDDDDDDDDDDDDDD
L C
+he&e
C F $)'be& of c&edits fo& the co)&se,
G F %&ade (oi$ts obtai$ed b5 the st)de$t i$ the co)&se1
121- G&ade 0oi$t A6e&a%e (G0A# is a.a&ded to those ca$didates .ho (ass i$ all the s)b:ects of the t&i'este&1
1213 To a&&i6e at C)')lati6e G&ade 0oi$t A6e&a%e (CG0A#, a si'ila& fo&')la is )sed co$side&i$% the st)de$tHs (e&fo&'a$ce i$
all the co)&ses ta*e$ i$ all the t&i'este&s co'(leted )( to the (a&tic)la& (oi$t of ti'e1
121= CG0A &e7)i&ed fo& a.a&d of Ee%&ee o$ the s)ccessf)l co'(letio$ of the M4A (&o%&a''e is sho.$ belo.,1
Eisti$ctio$ O >12 C
/i&st Class O B12
Seco$d Class O "12
0ass O !12
C I$ additio$ to the &e7)i&ed CG0A of >12, the st)de$t ')st ha6e $ecessa&il5 (assed all the co)&ses of e6e&5 t&i'este& i$ the
fi&st atte'(t1
-1
//-+ E%ALUATION
1111 The sc&i(ts of MidDT&i'este& shall be 6al)ed b5 the i$te&$al fac)lt5 .ho ta)%ht the co)&se1
111- The a$s.e& sc&i(ts of T&i'este&De$d e9a'i$atio$s shall be s)b:ected to si$%le 6al)atio$ a$d shall be 6al)ed b5 the i$te&$al
fac)lt51
1113 The a$s.e& sc&i(ts of 'idDte&' e9a'i$atio$s .o)ld be &et)&$ed to the st)de$ts i''ediatel5 afte& e6al)atio$1 If a st)de$t
has a$5 7)e&ies o$ the e6al)atio$, the Co)&se teache& .o)ld &eDe6al)ate .he&e6e& $ecessa&5, a$d fi$ali<e the 'a&*s1
111= +ith &e%a&d to the e$d te&' e9a'i$atio$s, the a$s.e& sc&i(ts .ill be &et)&$ed to the st)de$ts afte& e6al)atio$ of the sc&i(ts
b5 the fac)lt51 If a$5 7)e&5, the st)de$t ca$ a((&oach the co)&se teache& fo& cla&ificatio$1
111! If a st)de$t has a$5 %&ie6a$ce o$ the 'a&*s a.a&ded, .ithi$ the sti()lated ti'e %i6e$ b5 the i$stit)te, a$ a((eal 'a5 be
'ade b5 the st)de$t i$ .&iti$% to the e9a'i$atio$ %&ie6a$ce &ed&essal co''ittee, th&o)%h the (&o%&a''e coo&di$ato&, fo&
co$side&atio$
/6-+ RE"A##EARAN0E
1-11 A St)de$t .ho has sec)&ed G/H G&ade i$ a$5 theo&5 co)&se of a$5 t&i'este& shall ha6e to &ea((ea& fo& the t&i'este& e$d
e9a'i$atio$ of that co)&se i$ the follo.i$% 5ea&1
1-1- A st)de$t .ho has sec)&ed G/H G&ade i$ 0&o:ect .o&* shall ha6e to i'(&o6e his &e(o&t a$d &ea((ea& fo& 6i6aD6oce of (&o:ect
.o&* at the ti'e of s(ecial e9a'i$atio$1
1-13 A st)de$t .ho has sec)&ed G/H G&ade i$ 0&acticals shall ha6e to &ea((ea& fo& S(ecial E9a'i$atio$1
/*-+ S#E0IAL E9AMINATION
A st)de$t .ho has co'(leted the sti()lated (e&iod of st)d5 fo& the M4A (&o%&a''e a$d still ha6i$% fail)&e %&ade (G/H# i$
$ot 'o&e tha$ 3 theo&5 co)&ses, e9cl)di$% (&actical e9a'i$atio$ a$d 0&o:ect Vi6a 6oce, 'a5 be (e&'itted to a((ea& fo& a
s(ecial e9a'i$atio$, .hich shall be co$d)cted i$ the s)''e& 6acatio$ at the e$d of the last acade'ic 5ea&1
/,-+ IM#RO%EMENT OF GRA7ES,
The ca$didates .ill be (e&'itted to &eDa((ea& co)&se .ise alo$% .ith thei& :)$io&s fo& a$5 T&i'este& e$d e9a'i$atio$ to
i'(&o6e thei& %&ades .ithi$ the si9 t&i'este&s1 If a$5 st)de$t .a$ts to i'(&o6e %&ades i$ case of IV a$d V t&i'este&, the
ca$didates .ill be allo.ed fo& s(ecial e9a'i$atio$, .hich shall be co$d)cted i$ the s)''e& 6acatio$ at the e$d of the
last acade'ic 5ea&1
--
/)-+ ELIGIBILITY FOR A3AR7 OF T'E MBA 7EGREE
1!11 E)&atio$ of the (&o%&a''e,
A st)de$t is o&di$a&il5 e9(ected to co'(lete the M4A (&o%&a''e i$ si9 t&i'este&s of t.o 5ea&s1 @o.e6e&, a st)de$t
'a5 co'(lete the (&o%&a''e i$ $ot 'o&e tha$ fo)& 5ea&s i$cl)di$% st)d5 (e&iod1 @o.e6e& the abo6e &e%)latio$ 'a5 be
&ela9ed b5 the Vice Cha$cello& i$ i$di6id)al cases fo& co%e$t a$d s)fficie$t &easo$s1
1!1- A st)de$t shall be eli%ible fo& a.a&d of the M4A de%&ee if he/she f)lfils the follo.i$% co$ditio$s,
a# Re%iste&ed a$d s)ccessf)ll5 co'(leted all the co)&ses a$d (&o:ects1
b# S)ccessf)ll5 ac7)i&ed the 'i$i')' &e7)i&ed c&edits as s(ecified i$ the c)&&ic)l)' .ithi$ the sti()lated ti'e1
c# @as $o d)es to the I$stit)te, hostels, 8ib&a&ies, NCC / NSS etc, a$d
d# No disci(li$a&5 actio$ is (e$di$% a%ai$st hi' / he&1
SY88A4US
TRIMESTER I
S1N
o1
Code No1 Title of the Co)&se
11 M0R4A 121 0&i$ci(les a$d 0&actice of Ma$a%e'e$t
-1 M0R4A 12- 4)si$ess Co'')$icatio$
31 M0R4A 123 Ma$a%e&ial Eco$o'ics
=1 M0R4A 12= I$dia$ 4)si$ess E$6i&o$'e$t
!1 M0R4A 12! /i$a$cial Acco)$ti$% a$d A$al5sis
"1 M0R4A 12" ;&%a$i<atio$al 4eha6io)&
B1 M0R4A 12B I1T1 fo& Ma$a%e'e$t
>1 M0R4A 12> J)a$titati6e Methods 3 I
-3
M0R4AD121, 0RINCI08ES ANE 0RACTICE ;/ MANAGEMENT
The ob:ecti6e of this co)&se is to e$able the st)de$ts to )$de&sta$d the f)$da'e$tal (&i$ci(les a$d the (&actice of
'a$a%e'e$t
UNIT I, I$t&od)ctio$ to Ma$a%e'e$tD Ma$a%e'e$t Tho)%ht 3 /)$ctio$s a$d 0&i$ci(les of Ma$a%e'e$tP Co&(o&ate social
&es(o$sibilit51
UNIT II, 0la$$i$%D 0la$$i$% 0&e'ises, T5(es a$d Ste(s i$ 0la$$i$% D Eecisio$ 'a*i$% a$d fo&ecasti$%, Ste(s i$ Eecisio$
'a*i$% D Ma$a%e'e$t b5 ob:ecti6es (M4;# a$d Eecisio$ T&ee A$al5sis1
UNIT III, ;&%a$i<i$%D St&)ct)&e, T5(es of ;&%a$i<atio$s, 0&i$ci(les of ;&%a$i<i$%, Eele%atio$, a$d Eece$t&ali<atio$ of
A)tho&it5 D 8i$e a$d Staff f)$ctio$s1
UNIT IV, 8eadi$%D 8eade&shi(, St5les of leade&shi(, Theo&ies of 8eade&shi(
D 4la*e a$d Mo)to$s Ma$a%e&ial G&id D Moti6atio$, 0&ocess, Maslo.s, McG&e%o& a$d @e&t<be&% Theo&ies of Moti6atio$1
UNIT V, Co$t&olli$% D I'(o&ta$ce, 0&ocess of Co$t&olli$% D Ma*i$% co$t&olli$% effecti6e 3 Tech$i7)es of Co$t&olli$%1
Case let (Not E9ceedi$% -22 +o&ds#
Te9t 4oo*
@ei$< +eih&ich, Ma&* V Ca$$ice ? @a&old Qoo$t<1, Ma$a%e'e$t a Global a$d
E$t&e(&e$e)&ial 0e&s(ecti6e1 Tata McG&a. D@ill 0)blishi$% Co'(a$51 Ne. Eelhi,
-22>1
Refe&e$ce 4oo*s
11 Cha&les @ill, Ste6e$ McSha$e1, 0&i$ci(les of Ma$a%e'e$t1TM@1 Ne. Eelhi,
-22>1
-1 Sto$e&, /&ee'a$ a$d Gilbe&t1, Ma$a%e'e$t1 0&i$ctice @all of I$dia 06t18td1
Ne. Eelhi, -22B1
31 Te&&5 a$d /&a$*li$1, 0&i$ci(les of Ma$a%e'e$t1 AIT4S 0)blishe&s1 Ne.
Eelhi, -22B1
Ro)&$als
11 GITAM Ro)&$al of Ma$a%e'e$t, GIM, GITAM U$i6e&sit5, Visa*ha(at$a'
-1 @a&6a&d 4)si$ess Re6ie., @a&6a&d 4)si$ess School 0)blishi$% Co1 USA
31 I$dia$ Ma$a%e'e$t, AIMA, Ne. Eelhi
-=
M0R4A 12-, 4USINESS C;MMUNICATI;N
;b:ecti6e of this co)&se is to e$able the st)de$ts to )$de&sta$d the si%$ifica$ce of effecti6e .&iti$% a$d to i'(&o6e
s*ills of co'(&ehe$di$% a$d .&iti$% b)si$ess doc)'e$ts1
UNIT I, U$de&sta$di$% the /o)$datio$s of 4)si$ess Co'')$icatio$D A((l5i$% the Th&ee Ste( +&iti$% 0&ocess1
UNIT II, +&iti$% 8ette&s, Me'os, E'ail a$d othe& 4&ief Messa%es1
UNIT III , 0la$$i$%, +&iti$% a$d Co'(leti$% Re(o&ts a$d 0&o(osals1
UNIT IV, Eesi%$i$% a$d Eeli6e&i$% ;&al 0&ese$tatio$s1
UNIT V , +&iti$% E'(lo5'e$t Messa%es a$d I$te&6ie.i$% fo& :obs1
Case let (Not E9ceedi$% -22 .o&ds#
Te9t 4oo*
4o6ee, Thill, Schat<'a$1, 4)si$ess Co'')$icatio$ Toda51 Ne. Eelhi, -221
Refe&e$ce 4oo*s
11 @e&ta A M)&(h5, @e&be&t + @ideb&a$dt, Ra$e 0 Tho'as1, Effecti6e 4)si$ess Co'')$icatio$1 The Mc%&a.D@ill Co'(a$51
Ne. Eelhi, -22>1
-1 Q1Q Ra'acha$d&a la*s'i, Qa&ti*1 M1 Q&ish$a Q)'a&1, 4)si$ess Co'')$icatio$1 MacMilla$ I$dia 8td1-22B1
31 Shi&le5 Ta5lo&1, Co'')$icatio$ fo& 4)si$ess1 0ea&so$ Ed)catio$1-22B1
Ro)&$als
11 4)si$ess Co'')$icatio$ J)a&te&l5, Associatio$ fo& 4)si$ess
Co'')$icatio$, Ne. Yo&*1
-1 GITAM Ro)&$al of Ma$a%e'e$t, GIM, GITAM U$i6e&sit5, Visa*ha(at$a'1
31 Ro)&$al of Tech$ical +&iti$% a$d Co'')$icatio$, Cha&les @ Sides, 4a5.ood
0)blicatio$, Ne. Yo&*1
-!
M0R4AD123, MANAGERIA8 EC;N;MICS
The ob:ecti6e of this co)&se is to i$t&od)ce to the st)de$ts 'ic&oeco$o'ic a$al5sis )sef)l fo& 'a$a%e'e$t decisio$
D'a*i$% a$d to e$ha$ce the st)de$ts to )$de&sta$d the i'(o&ta$ce of 'a$a%e&ial eco$o'ic1
UNIT I , Ma$a%e&ial Eco$o'ics 3 Nat)&e a$d sco(e of Ma$a%e&ialEco$o'ics 3 Eiffe&e$ce bet.ee$ Eco$o'ics a$d
Ma$a%e&ial Eco$o'ics1
UNIT II , Ee'a$d a$d S)((l5 A$al5sis 3 Mea$i$% DEete&'i$a$ts of de'a$dD 8a. of Ee'a$dDEe'a$d Sched)le 3
Eete&'i$a$ts of S)((l5D Elasticit5 of de'a$dDT5(es of Elasticit5 of de'a$dD Ee'a$d fo&ecasti$%1 (Case#
UNIT III , 0&od)ctio$ A$al5sisD 0&od)ctio$ f)$ctio$sD8o$% R)$ a$d Sho&tR)$ 0&od)ctio$ /)$ctio$ DIso7)a$ts1
UNIT IV , Cost A$al5sis 3 I$t&od)ctio$ to Cost co$ce(ts 3 Va&iable Cost, /i9ed Cost, Total Cost, A6e&a%e Cost , Ma&%i$al
Cost, ;((o&t)$it5 CostD Cost c)&6es D Eco$o'ies of ScaleD I$t&od)ctio$ to (&ici$% DI$t&od)ctio$ to 0&ofit1 (Case#
UNIT V , Ma&*et A$al5sis D Mea$i$% of Ma&*et 34asis fo& classificatio$ of Ma&*etDQi$ds of Co'(etitio$ 3/eat)&es of
(e&fect co'(etitio$ , 'o$o(ol5, 'o$o(olistic a$d oli%o(ol5 Ma&*et D 0&ice a$d ;)t()t dete&'i$atio$ )$de& (e&fect
co'(etitio$, 'o$o(ol5, 'o$o(olistic, oli%o(ol5 Ma&*et1
Te9t 4oo*
E1N1 E.i6edi1, Ma$a%e&ial Eco$o'ics1 Vi*as 0)blicatio$s1Ne. Eelhi, -22B1
Refe&e$ce 4oo*s
1 Ch&isto(he&, R1 Tho'as ? S1 Cha&les1, Ma$a%e&ial Eco$o'ics1 TM@1 Ne. Eelhi, -22B1
- E&1E1M1Mihta$i1, Ma$a%e&ial Eco$o'ics1 @i'ala5a 0)blishi$% @o)se1 M)'bai,-22B1
31 0181 Mehta1, Ma$a%e&ial Eco$o'ics1 S1Cha$d ? So$s1 Ne. Eelhi,-22B1
Ro)&$als
11 Eco$o'ic a$d 0olitical +ee*l5, A Sa'ee*ha T&)st 0)blicatio$, M)'bai
-1 GITAM Ro)&$al of Ma$a%e'e$t, GIM, GITAM U$i6e&sit5, Visa*ha(at$a'
-"
31 I$dia$ Eco$o'ic Ro)&$al, Acade'ic /o)$datio$, Ne. Eelhi
=1 The Eco$o'ist, The Eco$o'ist Ne.s 0a(e& 8td1, Si$%a(o&e1
M0R4AD12=, INEIAN 4USINESS ENVIR;NMENT
The ob:ecti6e of the co)&se is to 'a*e st)de$ts )$de&sta$d the basic facets of I$dia$ b)si$ess e$6i&o$'e$t a$d to
ac7)ai$t the st)de$ts .ith the e'e&%i$% iss)es i$ b)si$ess at Natio$al le6el i$ the li%ht of Ne. Eco$o'ic 0olicies
0ART I
UNIT I , 4)si$ess e$6i&o$'e$tD ;6e&6ie. 3 Co$ce(t a$d Si%$ifica$ceD Qi$ds of e$6i&o$'e$t 3 Eco$o'ic, 0olitical, 8e%al,
Social a$d Tech$olo%ical e$6i&o$'e$t 3I$fl)e$ce o$ 4)si$ess1
UNIT II, Theo&etical /&a'e .o&* a$d /)$ctio$i$% of the Eco$o'5, Eco$o'ic s5ste', t5(es 3 ;b:ecti6es of fi6e 5ea&
0la$$i$% 3 80G (olic5 i$ I$dia1
UNIT III , I$d)st&ial 0olic5 state'e$t of the %o6e&$'e$t 3Ne. i$d)st&ial (olic511 D Co'(etitio$ Act 3 MNCs1
0ART II (MACR; EC;N;MIC C;NCE0TS#
UNIT IV , 4eha6io)&al a$d Tech$ical /)$ctio$, Co$s)'(tio$ /)$ctio$D Co'(o$e$ts of Co$s)'(tio$ 3 I$6est'e$t /)$ctio$ D
Co'(o$e$ts of I$6est'e$t DQe5$esia$ ISD8M /&a'e.o&*1
UNIT V, Eco$o'ic Co$ce(ts a$d 0olicies, Natio$al I$co'e, Eefi$itio$
3Co$ce(tsD'eas)&e'e$t 3Mo$eta&5 a$d /iscal (olic5 34)si$ess c5cles 3 Theo&ies 30hases1
Te9t 4oo*s
11 G1S1 G)(ta1, Mac&o Eco$o'ics D Theo&5 a$d A((licatio$1 Tata Mc G&a.D @ill 0)blishi$%1 Ne. Eelhi, -22B1
-1 S /&a$cis Che&)$ila'1, 4)si$ess E$6i&o$'e$t1 @i'ala5a 0)blishi$% @o)se1 Ne. Eelhi, -22>1
Refe&e$ce 4oo*s
11 C Ra$%a&a:a$ ? 4@1 Ehola*ia1, Ma$a%e&ial Eco$o'ics1 Tata McG&a.D@ill 0)blishi$%1 Ne. Eelhi, -22"1
-1 Mis&a ? 0)&i1, I$dia$ Eco$o'51 @i'ala5a 0)blishi$% @o)se1 Ne. Eelhi,-22"
31 Shai*h Salee'1, 4)si$ess E$6i&o$'e$t1 0ea&so$ Ed)catio$1 Ne. Eelhi, -22"1
-B
Ro)&$als
11 I$dia$ Ma$a%e'e$t, AIMA, Ne. Eelhi
-1 Ma$a%e'e$t Re6ie., IIM, 4a$%alo&e
31 Vi*al(a, IIM, Ah'edabad
M0R4AD12!, /INANCIA8 ACC;UNTING ANE ANA8YSIS
;b:ecti6e of the co)&se is to e7)i( the st)de$ts .ith fi$a$cial acco)$ti$% co$ce(ts a$d 'ethods .ith 'a$a%e&ial
(e&s(ecti6e
UNIT I, Acco)$ti$% 3 Eefi$itio$ D 0&i$ci(les of acco)$ti$% 3 co$ce(t a$d co$6e$tio$s 3 )se&s of acco)$ti$% i$fo&'atio$ 3
b&a$ches of acco)$ti$%
3 GAA01
UNIT II, 0&ocessi$% of T&a$sactio$sD Eo)ble e$t&5 s5ste' 3 &eco&di$% of t&a$sactio$sD ob:ecti6es a$d 'ethods of T&ial
4ala$ceD (&e(a&atio$ of T&ial 4ala$ce1 (N0#
UNIT III, 0&e(a&atio$ of /i$a$cial State'e$ts 3 0&e(a&atio$ of t&adi$% acco)$t 3 0&ofit a$d 8oss Acco)$t 3 4ala$ce Sheet 3
Acco)$ti$% E7)atio$ 3 Acco)$ti$% t&eat'e$t of ad:)st'e$ts1(N0#
UNIT IV, /i$a$cial State'e$t A$al5sisD , /)$ds flo. a$al5sis 3 State'e$t of f)$ds f&o' o(e&atio$s 3 (&e(a&atio$ of /)$ds
flo. state'e$t1 Cash flo. a$al5sis 3 State'e$t of cash f&o' o(e&atio$s 3 (&e(a&atio$ of Cash /lo. State'e$ts (N0#
UNIT V, Ratio A$al5sis D Mea$i$% a$d T5(es of Ratios 3 Ratios 'eas)&i$% sho&t te&' sol6e$c5 a$d lo$% te&' sol6e$c5 3
T)&$o6e& Ratios 3 0&ofitabilit5 Ratios 3 Ma$a%e&ial )ses a$d li'itatio$s of Ratio A$al5sis1 (N0#
(A +o&* sho( .ill be o&%a$i<ed b5 e9te&$al o&%a$i<atio$ fo& 'i$i')' of 3 da5s o$ A((licatio$s of /i$a$cial Tall5 0ac*a%e
.hich ca&&5 12 'a&*s i$cl)ded i$ i$te&$al assess'e$t i$ (lace of class &oo' (a&tici(atio$#1
N0 D N)'e&ical 0&oble's
Te9t 4oo*
Mahes.a&i S1N1 a$d Mahes.a&i S1Q1 I$t&od)ctio$ to /i$a$cial Acco)$ti$%, Vi*as 0)blishi$% @o)se, Ne. Eelhi -221
Refe&e$ce 4oo*s
11 @a$if a$d M)*a&:ee1, /i$a$cial Acco)$ti$%1 Tata Mc%&a. @ills 8td1 Ne. Eelhi, -22B1
->
3 T)lsia$ 01C1, /i$a$cial Acco)$ti$%1 Vol)'e I, 0ea&so$ Ed)catio$1 Ne. Eelhi, -22"1
=
31 R1 Na&a5a$as.a'5, /i$a$cial Acco)$ti$% D A Ma$a%e'e$t 0e&s(ecti6eP 0@I, Ne. Eelhi1
Ro)&$als
11 /i$a$ce I$dia, I$dia$ I$stit)te of /i$a$ce, Ne. Eelhi1
31 IC/AI Ro)&$al of Acco)$ti$% Resea&ch, IC/AI U$i6e&sit5 0&ess, @5de&abad
=1 Ro)&$al of Ma$a%e'e$t a$d Acco)$ti$% Resea&ch, ICAI, Ne. Eelhi1
M0R4AD12", ;RGANISATI;NA8 4E@AVI;UR
The ob:ecti6e of this co)&se is to )$de&sta$d ;&%a$i<atio$al 4eha6io)& a$d a((&eciate the fo)$datio$s of i$di6id)al
a$d %&o)( beha6io)&
UNIT I, I$t&od)ctio$ D ;&%a$i<atio$al 4eha6io)& 3 Nat)&e 3 Ma$a%e'e$t /)$ctio$s 3 Ma$a%e'e$t Roles 3 Ma$a%e'e$t
S*ills 3 S5ste'atic St)d5P /o)$datio$s of I$di6id)al 4eha6io&DAttit)des 3 T5(es of Attit)des1
UNIT II, 0e&ce(tio$ a$d Moti6atio$ D 0e&ce(tio$ D /acto&s 3 Moti6atio$3 Nat)&eP Theo&ies of Moti6atio$ 3 @ie&a&ch5 Needs
Theo&5 3 T.oD/acto&Theo&5 3 E9(ecta$c5 Theo&5P A((licatio$s of Moti6atio$1
UNIT III, /o)$datio$s of G&o)( 4eha6io)& D G&o)(s 3 Nat)&e 3 Classificatio$P Sta%es of G&o)( Ee6elo('e$t 3 G&o)(
St&)ct)&e 3 G&o)( Eecisio$DMa*i$%P 8eade&shi( 3 Nat)&e 3 Theo&ies 3 T&ait Theo&ies 3 4eha6io)&al Theo&ies 3 Co$ti$%e$c5
Theo&ies1
UNIT IV, ;&%a$i<atio$al St&)ct)&e 3 Nat)&e 3 +o&* S(eciali<atio$ 3 Ee(a&t'e$tali<atio$ 3 Chai$ of Co''a$d 3 S(a$ of
Co$t&ol 3 Ce$t&ali<atio$ a$d Eece$t&ali<atio$P ;&%a$i<atio$al Eesi%$s 3 The Si'(le St&)ct)&e 3 The 4)&ea)c&ac5 3 The Mat&i9
St&)ct)&e 3 The Tea' St&)ct)&e3 The Vi&t)al ;&%a$i<atio$ 3 The 4o)$da&5 less ;&%a$i<atio$1
UNIT V, ;&%a$i<atio$al C)lt)&e a$d Cha$%e Ma$a%e'e$t D ;&%a$i<atio$al C)lt)&e 3 Nat)&e 3 C)lt)&es /)$ctio$s D
A((&oaches to Ma$a%i$% ;&%a$i<atio$al Cha$%e 3 8e.i$s Model 3 Qotte&s 0la$ fo& I'(le'e$ti$% Cha$%e 3 ;&%a$i<atio$al
Ee6elo('e$t Tech$i7)es1
Te9t 4oo*
Robbi$s, Ste(he$ ? Sa$%hi S1, ;&%a$i<atio$al 4eha6io)&, 0ea&so$ Ed)catio$, -221
-
Refe&e$ce 4oo*s
1 8a)&ie R1 M)lli$s1, Ma$a%e'e$t a$d ;&%a$i<atio$al 4eha6io)&1 ;9fo&d 0)blishe&s1 Ne. Eelhi, -22B1
- Mc Sha$e ? Vo$ Gli$o.1, ;&%a$i<atio$al 4eha6io)& 1 Mc G&a. @ill 0)blicatio$s1 Ne. Eelhi, -22>1
31 Udai 0a&ee*1, ;&%a$i<atio$al 4eha6io)&1 ;9fo&d 0)blishe&s1 Ne. Eelhi,-22>1
Ro)&$als
11 GITAM Ro)&$al of Ma$a%e'e$t, GIM, GITAM U$i6e&sit5, Visa*ha(at$a'1
-1 @a&6a&d 4)si$ess Re6ie., @a&6a&d 4)si$ess School 0)blishi$% Co1 USA1
31 I$dia$ Ma$a%e'e$t, AIMA, Ne. Eelhi1
M0R4AD12B, IN/;RMATI;N TEC@N;8;GY /;R MANAGEMENT
The ob:ecti6e of the co)&se is to ac7)ai$t the st)de$ts .ith a$ o6e&6ie. of the i$fo&'atio$ tech$olo%5 a$d
i$fo&'atio$ s5ste's1
UNIT I, I$t&od)ctio$ to Co'()te&s, 4asic A&chitect)&e of Co'()te&s, Classificatio$ of Co'()te&s, T5(es of Soft.a&e, S5ste'
Soft.a&e a$d A((licatio$ soft.a&e1
UNIT II, MSD;ffice, MSD+o&d DEoc)'e$t Ma$a%e'e$t, Table @a$dli$%, Mail Me&%e, MSDE9cel 3 Cell Ma$a%e'e$t,
E$te&i$% /o&')las, +o&*i$% .ith /)$ctio$s, MSD0o.e& 0oi$t 3 +o&*i$% .ith Slides, E$ha$ci$% 00T .ith a$i'atio$ sche'es,
MSDAccess 3 Eatabase Co$ce(t, c&eatio$ of tables, )si$% fo&'s1
UNIT III, I$fo&'atio$ S5ste's, Co$ce(t, Si%$ifica$ce, Uses of MIS, T5(es of I$fo&'atio$ S5ste's, /)$ctio$al, S)((o&t
S5ste's, St&)ct)&e of MIS, 0h5sical a$d Co$ce(t)al1
UNIT IV, I$t&od)ctio$ to Net.o&*s, T5(es of Net.o&*s, Net.o&* To(olo%5, I$te&$et, I$t&a$et a$d E9t&a$et1
UNIT V, Sec)&it5 ? T&e$ds, Sec)&it5 i$ ISM, T&e$ds i$ ISM, Iss)es i$ ISM, Ethics i$ ISM, Meas)&es of ED(a5'e$t1
32
C II U$it .ill &e7)i&e 8ab Sessio$s
Te9t 4oo*,
Ra'es A ;H4&i$, Gease M Ma&a*as, Ma$a%e'e$t I$fo&'atio$ S5ste', TM@, NE,-22B1
Refe&e$ce 4oo*s,
1 T&a$sfo&'i$% o&%a$i<atio$ is the di%ital eco$o'5, =th Editio$, +ile5 0)blicatio$s1 Ne. Eelhi, -22B
1
- G1V1Sat5a Se*ha&1, Ma$a%e'e$t I$fo&'atio$ S5ste's1 E9cel 4oo*s 8i'ited1Ne. Eelhi, -22B
31 8a)do$ a$d 8a)do$1, Ma$a%e'e$t I$fo&'atio$ S5ste's1 Tata Mc G&a.@ills1 Ne. Eelhi, -22"1
Ro)&$als
11 Eata J)est, Ne. Eelhi
-1 GITAM Ro)&$al of Ma$a%e'e$t, GIM,GITAM U$i6e&sit5, Visa*ha(at$a'
31 I$dia$ Ro)&$al of Scie$ce a$d Tech$olo%5, Che$$ai1
M0R4AD12>, JUANTITATIVE MET@;ES 3 I
The ob:ecti6e of this co)&se is to %ai$ a$ a((&eciatio$ fo& the &ole 7)a$titati6e 'ethods (la5 i$ b)si$ess decisio$D
'a*i$%1
UNIT I , 4asic Mathe'aticsD Theo&5 of I$dices, Eefi$itio$, T5(es of i$dices, 0&o(e&ties of i$dices, basic (&oble's o$ i$dices1
E7)atio$s, T5(es of e7)atio$s, Sol6i$% li$ea& e7)atio$s i$ o$e a$d t.o 6a&iables, J)ad&atic e7)atio$s .ith o$e 6a&iable1
UNIT II , Mat&i9 Al%eb&aD Eefi$itio$ of 'at&i9, t5(es of 'at&ices, Mat&i9 o(e&atio$s, T&a$s(ose of Mat&i9, dete&'i$a$t of
'at&i9, I$6e&se of 'at&i9, Sol6i$% of e7)atio$s b5 Mat&i9 I$6e&se 'ethod a$d b5 C&a'e&s R)le1
UNIT III, Eiffe&e$tial Calc)l)sD I$t&od)ctio$, 4asic la.s of diffe&e$tiatio$, 0&od)ct R)le, Ei6isio$ R)le a$d S)bstit)tio$
'ethods, Eiffe&e$tiatio$ of hi%he& o&de&s, Ma9i'a ? Mi$i'a of the f)$ctio$, A((licatio$s of diffe&e$tiatio$ i$ b)si$ess1
UNIT IV, I$te%&al Calc)l)sD I$t&od)ctio$, 4asic la.s of I$te%&atio$, 0&od)ctDR)le, J)otie$t R)le, A((licatio$s of I$te%&atio$
i$ b)si$ess1
UNIT V, 4asic Co$ce(ts of 0&obabilit5 D I$t&od)ctio$, 0e&')tatio$ ? Co'bi$atio$, T5(es of e6e$ts, Eefi$itio$ of 0&obabilit5,
31
Co$ditio$al 0&obabilit5, 8a.s of 0&obabilit5, 0&oble's i$ (&obabilit51
0&oble's i$ all the abo6e U$its
Te9t 4oo*
E1C1 Sa$cheti V1Q1 Qa()& 4)si$ess Mathe'atics, S)lta$ Cha$d a$d So$s, Ne. Eelhi -221
Refe&e$ce 4oo*s
1 G1R1Vee$a1, 4)si$ess Mathe'atics1 Ne. A%e I$te&$atio$al 0)blishe&s1 Ne. Eelhi, -22"1
- R1Q1Si$%h1, 4)si$ess Mathe'atics1 @i'ala5a 0)blishi$% @o)se1 M)'bai,-22B1
31 M1 Ra%ha6acha&i1, Mathe'atics fo& Ma$a%e'e$t 3A$ I$t&od)ctio$1 Tata McG&a. @ill1 Ne. Eelhi, -22B1
Ro)&$als
11 I$te&$atio$al Ro)&$al of ;(e&atio$s a$d J)a$titati6e Ma$a%e'e$t, Colle%e of 4)si$ess, 0&ai&ie Vie. A?M U$i6e&sit5, USA1
-1 Ro)&$al of A((lied J)a$titati6e Methods, Associatio$ fo& Ee6elo('e$t th&o)%h Scie$ce a$d Ed)catio$, Ro'a$ia1
31 Ro)&$al of /i$a$cial a$d J)a$titati6e A$al5sis, /oste& School of 4)si$ess,
U$i6e&sit5 of +ashi$%to$1
TRIMESTER II
S1No1 Code No1 Title of the Co)&se
1 M0R4A -21 4)si$ess 8a.s
- M0R4A -2- Ma$a%e&ial Co'')$icatio$
3 M0R4A -23 @)'a$ Reso)&ce Ma$a%e'e$t
= M0R4A -2= Cost Ma$a%e'e$t
! M0R4A -2! ;(e&atio$s Ma$a%e'e$t
" M0R4A -2" Ma&*eti$% Ma$a%e'e$t
3-
B M0R4A -2B J)a$titati6e Methods 3 II
> M0R4A -2> 4a$* ? I$s)&a$ce Ma$a%e'e$t
M0R4AD-21, 4USINES 8A+S
The ob:ecti6e of the (a(e& is to i'(a&t to the st)de$t the le%al as(ects of b)si$ess t&a$sactio$s1
UNIT I, I'(o&ta$ce of Co$t&act Act 3 Mea$i$% a$d *i$ds of Co$t&act
3 Esse$tials of a Co$t&act 3 ;ffe& a$d Acce(ta$ce 3 /&ee Co$se$t 3 Ca(acit5 of the 0a&ties 3 8a.f)l Co$side&atio$ 3 8e%alit5 of
;b:ect 3 0e&fo&'a$ceDof co$t&act 3 discha&%e of co$t&act 3 J)asi Co$t&act1
UNIT II, Sale of Goods Act 3 sale a$d A%&ee'e$t to Sell 3 Co$ditio$s a$d +a&&a$ties 3 T&a$sfe& of 0&o(e&t5 3 Ri%hts of
U$(aid Selle& 3 8a. of A%e$c5 3 Eefi$itio$ 3 Qi$ds of A%e$ts 3 C&eatio$ of A%e$c5 3 Ri%hts a$d E)ties of a%e$t a$d (&i$ci(al
3 Te&'i$atio$ of A%e$c51
UNIT III, 0a&t$e&shi( Act 13- 3 Mea$i$% a$d Sco(e 0a&t$e&shi( 3fo&'atio$ of 0a&t$e&shi( 3 Re%ist&atio$ of (a&t$e&shi( D
Qi$ds of (a&t$e&s3 dissol)tio$ of a (a&t$e&shi( fi&'1
UNIT IV, The Ne%otiable i$st&)'e$ts Act, 1>>1, Mea$i$% of Ne%otiable I$st&)'e$t 3 T5(es 3 (a&ties (@olde&s a$d @olde& o$
d)e co)&se# 3 Ne%otiatio$ (E$do&se'e$t a$d *i$ds of e$do&se'e$t# D Eischa&%e a$d 'odes of Eischa&%e1
UNIT V, Co'(a$5 8a. 3 Eefi$itio$ a$d *i$ds of co'(a$ies 3 fo&'atio$ a$d ad6a$ta%es of i$co&(o&atio$ of a co'(a$5 3
Me'o&a$d)' of Associatio$3 A&ticles of Associatio$ 3 0&os(ect)s 3 +i$di$% )( of a co'(a$51
Te9t 4oo*
A*ilesh.a& 0atha*1, 8e%al As(ects of 4)si$ess1 Tata Mc G&a. @ill 8td1 Ne. Eelhi,-22B
Refe&e$ces 4oo*s
1 A6ata& Si$%h1, 0&i$ci(les of Me&ca$tile 8a.1 Easte&$ 4oo* Co'(a$518)c*$o., -22B1
- G)lsha$ ? G1Q1 Qa(oo&1, 4)si$ess 8a.1 Ne. A%e 0)blishe&s1 Ne. Eelhi,-22!
31 N1E1 Qa(ooo&1, 4)si$ess ? Co&(o&ate 8a.s1 S)lta$ Cha$d1 Ne. Eelhi,-22B1
Ro)&$als
11 GITAM Ro)&$al of Ma$a%e'e$t, GITAM U$i6e&sit5, Visa*ha(at$a'1
-1 IC/AI Ro)&$al of 4)si$ess 8a.s, IC/AI U$i6e&sit5 0&ess, @5de&abad1
M0R4AD-2-, MANAGERIA8 C;MMUNICATI;N
The ob:ecti6e of this (a(e& is to 'a*e the st)de$ts )$de&sta$d o&%a$i<atio$al co'')$icatio$, the i'(act of
33
i$te&(e&so$al &elatio$shi(s o$ i$te&(e&so$al co'')$icatio$, to %ai$ a (e&s(ecti6e o$ the Ma$a%e'e$t (&ocess a$d
its de(e$de$ce o$ co'')$icatio$1
UNIT I, Co'')$icatio$ a$d Ma$a%e'e$t 3 The 0a&ado9 of @)'a$ Co'')$icatio$ 3 The Ma$a%e'e$t 0&ocess a$d
Co'')$icatio$D Co'')$icatio$ as a (&ocess D Achie6i$% effecti6e$ess i$ @)'a$ Co'')$icatio$P
UNIT II, Ma$a%e'e$t of I$te&(e&so$al Co'')$icatio$ 3 I$t&a(e&so$al/o)$datio$s fo& Co'')$icatio$ 3 Moti6atio$P
0e&ce(tio$P E'otio$s1
UNIT III, Models fo& U$de&sta$di$% I$te&(e&so$al Relatio$shi(sD ModelsD E9cha$%e Theo&5P Roha&i +i$do.P T&a$sactio$al
A$al5sis1
UNIT IV, 4a&&ie&s 3 0o.e& Eiffe&e$ces D 8a$%)a%e D Eefe$si6e$ess D Gate.a5s 3 I$te&(e&so$al T&)st D 8iste$i$% D /eedbac* D
No$6e&bal Co'')$icatio$ 3 No$di&ecti6e Co)$seli$%1
UNIT V, I$te&(e&so$al I$fl)e$ce D I$te&(e&so$al I$fl)e$ce 3 The I$fl)e$ce 0&ocess 3 Resista$ce to Cha$%e 3 ;&%a$i<atio$al
8i'itatio$s to I$te&(e&so$al I$fl)e$ceP
Te9t 4oo*
+offo&d, Ge&loff a$d C)''i$s1, ;&%a$i<atio$al Co'')$icatio$ 3 The Qe5sto$e to Ma$a%e&ial Effecti6e$ess1 McG&a.D@ill1 1BB1
Refe&e$ce 4oo*s
11 4o6ee ? Thill1, 4)si$ess Co'')$icatio$1 0ea&so$ Ed)catio$1 -22B1
-1 8esi*a& ? /latle51, 4asic 4)si$ess Co'')$icatio$ 3 S*ills fo& E'(o.e&i$% the I$te&$et Ge$e&atio$1
th
Editio$, McG&a.D@ill1 -22B1
31 Mo$i((all5, M M1, 4)si$ess Co'')$icatio$ St&ate%ies1 McG&a.D@ill1 -22"1
Ro)&$als
11 Asia 0acific Ro)&$al of @RM, Asia 0acific I$stit)te of Ma$a%e'e$t, Ne. Eelhi1
-1 GITAM Ro)&$al of Ma$a%e'e$t, GITAM U$i6e&sit5, Visa*ha(at$a'1
31 @a&6a&d 4)si$ess Re6ie., @a&6a&d 4)si$ess 0)blishi$% Co1, USA1
=1 @RE Ti'es, Natio$al @RE Net .o&*, @5de&abad1
M0R4AD-23, @UMAN RES;URCES MANAGEMENT
The ob:ecti6e of the co)&se is to st)d5 a$d to *$o. ho. each 'a$a%e& is a h)'a$ &eso)&ce (&oble'Dsol6e& a$d a
dia%$osticia$1
3=
UNIT I , INTR;EUCTI;N 3 Mea$i$% a$d i'(o&ta$ce of @)'a$
Reso)&ce Ma$a%e'e$t 3 /)$ctio$s of @)'a$ Reso)&ce Ma$a%e&1
UNIT II , 0&oc)&e'e$t a$d Ee6elo('e$t 3 @ R 0la$$i$%, a$d si%$ifica$ce1 a$d 0&ocess, Rob a$al5sis a$d desi%$ 3
Rec&)it'e$tD selectio$1
UNIT III , EEVE8;0ING D ;b:ecti6es of T&ai$i$% 3 ide$tif5i$% t&ai$i$% $eeds 3 T&ai$i$% 'ethods a$d E6al)atio$ 3 @)'a$
Reso)&ce Ee6elo('e$t1
UNIT IV , RE+AREING D 0e&fo&'a$ce E6al)atio$ a$d Ma$a%e'e$tD I$te&$al Mobilit5, 0&o'otio$, T&a$sfe&, Ee'otio$D
Methods fo& dete&'i$i$% co'(e$satio$, 4asic, Va&iable a$d S)((le'e$ta&5 co'(e$satio$1
UNIT V , MAINTAINING 3 Roha&i .i$do., co'')$icatio$ (&ocess J)alit5 of +o&* life, Reti&e'e$t , discha&%e, VRS, E9it
i$te&6ie.s1
Te9t 4oo*
/li((o, Ed.i$ 41, 0e&so$$el Ma$a%e'e$t1 Tata McG&a. @ill 0)blishi$% Co, Ne. Eelhi, -22B1
Refe&e$ce 4oo*s
11 Eessle&1, @)'a$ Reso)&ce Ma$a%e'e$t1 0ea&so$ Ed)catio$1 Ne. Eelhi,
-22B1
-1 @1 Roh$ 4e&$a&di$1, @)'a$ Reso)&ce Ma$a%e'e$t1 McG&a. @ill 0)b1 -22B1
31 Roh$ M I6a$ce6ich1, @)'a$ Reso)&ce Ma$a%e'e$t1 McG&a. @ill 0)b1 -22B1
Ro)&$als
-1 @a&.a&d 4)si$ess Re6ie., @a&6a&d 4)si$ess School 0)blicatio$ Co1, USA1
31 @)'a$ Ca(ital, @R I$fo&'atio$ Se&6ices, Ne. Eelhi1
3!
M#RBA 6+, 1 0OST MANAGEMENT
The ob:ecti6e of this co)&se is to e7)i( 'a$a%e'e$t st)de$ts .ith 6a&io)s tech$i7)es of cost 'a$a%e'e$t
UNITI1 E!ements of .osts1Nat)&e a$d Sco(e of Cost Acco)$ti$% 3 T5(es of Ei&ect a$d I$di&ect Mate&ial CostD Iss)e of Mate&ialsD
/I/; 3 8I/; 3 si'(le a$d .ei%hted a6e&a%e 'ethods D 8abo)& costD Ei&ect a$d I$di&ect 8abo)& CostD 0a5'e$t of +a%es 3
Ro.a$ (la$D @alse5 (la$DTa5lo& (la$D ;6e&headsDClassificatio$, Allocatio$ a$d A((o&tio$'e$t of ;6e&heads (N0#
UNITII1 #re>aration of 0ost S?eet10&e(a&atio$ of Cost Sheet 3classificatio$ of costs 3 (&i'e cost 3 .o&*s cost 3 cost of
(&od)ctio$ 3 cost of sales 3 0&e(a&atio$ of Cost sheet fo& s(ecial .o&* o&de&s (N0#
UNIT III 1 Introdu.tion to 0ost (%o!ume (#rofit Ana!5sis ( Tech$i7)es of CV0 a$al5sis calc)latio$ of 4&ea* E6e$ A$al5sis (
i$t&od)ctio$ toMa&%i$al costi$% ( A((licatio$s of 'a&%i$al costi$% to , Eecisio$ i$6ol6i$% alte&$ati6e choices 3 Ma*e o& b)5
Eecisio$s 3 E9(lo&i$% Ne. Ma&*ets 3 Eete&'i$atio$ of sales 'i9 3 additio$ o& deletio$ of a (&od)ct1(N0#
UNIT I% 1 A.ti@it5 Based 0ostin$ (AB0)( Co$ce(t ofA4CD Qa(la$ a$d Coo(e&Hs A((&oach ( Cate%o&ies i$ acti6it5 based
costi$%D allocatio$ of o6e&heads )$de& A4C D de6elo('e$t of A4C S5ste' D 4e$efits a$d 8i'itatio$s of Acti6it5 based Costi$% 3
0&actical Ill)st&atio$s (N0#
UNIT % 1 Bud$etin$ and Bud$etar5 0ontro! (Mea$i$% a$d t5(es of b)d%ets 3 0&e(a&atio$ of , fle9ible b)d%ets 3 (&od)ctio$
b)d%ets 3 sales b)d%ets 3 (e&fo&'a$ce b)d%ets 3 Se&o 4ased 4)d%eti$% (N0#
TeAt Boo4
S#- Bain and &-L- Nara$ C0ost and Mana$ement A..ountin$ D &a!5ani #uE!is?ersF Ne 7e!?i-
Referen.e Boo4s
1 8al Ni%a' ? Sha&'a Ad6a$ced Cost Acco)$ti$%, @i'ala5a 0)blishi$% @o)se, M)'bai, -22!1
- T)*a&a' Rao, Cost Acco)$ti$%, Ne. A%e i$te&$atio$al, Ne. Eelhi, -22!1
3 Qha$ ? Rai$, Cost Acco)$ti$%, Tata McDG&a. @ill 0)blishi$% @o)se, Ne. Eelhi, -22!1
= Sha$$a, Shashi Q1G)(ta, Ma$a%e'e$t Acco)$ti$%, Qal5a$i 0)blishe&s, Ne. Eelhi, -22!1
! S1N1 Mahes.a&i, Ma$a%e'e$t Acco)$ti$%, S1 Cha$d 0)blicatio$s, Ne. Eelhi, -22!1
" S1Q1 Cha*&a6a&th5, Cost a$d Ma$a%e'e$t Acco)$ti$%, Ne. Ce$t&al 4oo* A%e$c5 8td1, Calc)tta, -22=1
Bourna!s
1 GITAM Ro)&$al of Ma$a%e'e$t,GITAMU$i6e&sit5
- The Cha&te&ed Acco)$ta$t, Ne. Eelhi1
3 The Ma$a%e'e$t Acco)$ta$t, Qol*ata,
= Ro)&$al of Ma$a%e'e$t Acco)$ti$% a$d Resea&ch, Rai()&1
! I$dia$ Ro)&$al of Co''e&ce, IGN;U, Ne. Eelhi1
3"
M0R4AD D-2!, ;0ERATI;NS MANAGEMENT
The ob:ecti6e of this co)&se is to e$able the st)de$t to )$de&sta$d the basic (&i$ci(les a$d tech$i7)es of ;(e&atio$s
Ma$a%e'e$t1
UNIT I, 0&od)ctio$ a$d ;(e&atio$s 'a$a%e'e$t DSco(e of 0&od)ctio$ a$d ;(e&atio$s 'a$a%e'e$tD E6ol)tio$a&5 Milesto$esD
T5(es of Ma$)fact)&i$% s5ste'sD Se&6ices o(e&atio$s1
UNIT II, 0&od)ctio$ (la$$i$% a$d co$t&ol (00C# DSta%es i$ 00CD A%%&e%ate (la$$i$% 34asics of 0&o:ect Ma$a%e'e$tD
Co$ce(t of Mai$te$a$ce Ma$a%e'e$t a$d I$d)st&ial Safet5
UNIT III, 0la$t 8ocatio$ a$d 8a5o)t 0la$$i$%D 0la$t 8ocatio$ D/acto&s affecti$% 0la$t locatio$D 0la$t ca(acit5 D S)((l5 chai$
Ma$a%e'e$t DT5(es of 8a5o)ts1
UNIT IV, 0&od)cti6it5D 4asic co$ce(ts of 0&od)cti6it5D +o&* St)d5D Method St)d5D +o&* Meas)&e'e$t1
UNIT V, Mate&ials Ma$a%e'e$t ? J)alit5 Ma$a%e'e$t 3I$t&od)ctio$ to Mate&ials Ma$a%e'e$tD Costs associated .ith
I$6e$to&5D Eco$o'ic ;&de&i$% J)a$tit5D A4C A$al5sis, 4asic co$ce(ts of Total J)alit5 Ma$a%e'e$t (TJM#DAcce(ta$ce
Sa'(li$%D Co$t&ol Cha&ts, RIT 0&od)ctio$ s5ste's1
Cases i$6ol6i$% (&oble's
Te9t 4oo*
Q1As.atha((a ? Q1S&idha&a 4hat1, 0&od)ctio$ a$d ;(e&atio$s Ma$a%e'e$t1 @i'ala5a 0)blishi$% @o)se1 Ne.Eelhi, -22>
Refe&e$ce 4oo*s
1 Ada', E, E6e&ette, Ebe&t, R, Ro$ald, R&1, 0&od)ctio$ a$d ;(e&atio$ Ma$a%e'e$t1 0&e$tice @all of I$dia 06t 8td1
Ne. Eelhi, -22B
-1 4)ffa, S1Ele.ood, Sa&i$, Q, Ra*esh1, Mode&$ 0&od)ctio$1 Roh$ +ile5 ? So$s1-22"
31 Gaithe&, No&'a$1, 0&od)ctio$ a$d ;(e&atio$ Ma$a%e'e$t1 The E&5de$ 0&ess1 Chica%o, -22"1
Ro)&$als
-1 I$te&$atio$al Ro)&$al of ;(e&atio$s a$d J)a$titati6e Ma$a%e'e$t, USA
31 8a%h) Ud5o% Sa'acha&, A Ro)&$al of s'all scale I$d)st&ies, Ne. Eelhi1
3B
M0R4AD-2", MARQETING MANAGEMENT
The ob:ecti6e of this co)&se is to %i6e a$ o6e&6ie. of 'a&*eti$% co$ce(ts ? (&i$ci(les, a$d foc)ses o$ e$abli$% the
st)de$ts to a((l5 the *e5 co$ce(ts to (&actical b)si$ess sit)atio$s1
UNIT I, ;6e&6ie. of Ma&*eti$% 3 I$t&od)ctio$ to Ma&*eti$% 3Eefi$itio$, Nat)&e, Sco(e ? I'(o&ta$ce of Ma&*eti$% 3
0hiloso(hies of Ma&*eti$% 3 Rece$t t&e$ds i$ Ma&*eti$%
UNIT II, Ma&*eti$% E$6i&o$'e$t 3 A$al5si$% Mac&o ? Mic&o e$6i&o$'e$t
3 Co$s)'e& beha6io)& 3 facto&s i$fl)e$ci$% b)5e& beha6io)& 3 b)5i$% (&ocess 3 Se%'e$ti$% Ta&%eti$% ? 0ositio$i$%
UNIT III, Ma&*eti$% MIA 3 Ele'e$ts of the 'a&*eti$% Mi9 3 0&od)ct 3 Classificatio$ of 0&od)cts 3 Ne. 0&od)ct
Ee6elo('e$t 3 0&od)ct 8ife C5cle
UNIT IV, /acto&s i$fl)e$ci$% 0&ici$% 3 0&ici$% ;b:ecti6es 3 Methods of 0&ici$% 3 Cha$$els of Eist&ib)tio$ 3defi$itio$ 3 Need
3 T5(es of cha$$els
UNIT V, 0&o'otio$ 3 Nat)&e a$d I'(o&ta$ce of (&o'otio$ D 0&o'otio$al Mi9 3 Ma$a%i$% Ad6e&tisi$%, Sales 0&o'otio$,
0e&so$al Selli$%, 0)blic Relatio$s ? di&ect 'a&*eti$% 3 IMC
Te9t 4oo*
0hili( Qotle& ? Qe6i$ 8a$e Qelle&, Ma&*eti$% Ma$a%e'e$t1 0&e$tice @all of I$dia1 Ne. Eelhi, -22B1
Refe&e$ce 4oo*s
1 A&'st&o$%, Ga&5 a$d 0hili( Qotle&1, 0&i$ci(les of Ma&*eti$%1 0&e$tice @all1 Ne. Eelhi, -22"1
- Et<el1, Ma&*eti$% Co$ce(ts ? Cases1 Tata Mc G&a. @ill, 13
th
Editio$ -22>1
31 Qe&i$, @a&tle5 ? R)deli)s1, Ma&*eti$% 3 The Co&e1 1
st
Editio$1-22>1
3>
Ro)&$als
-1 Vi*al(a, IIM, Ah'edabad
31 Ma$a%e'e$t Re6ie., IIM, 4a$%alo&e
M0R4AD-2B, JUANTITATIVE MET@;ES 3 II
The ob:ecti6e of this co)&se is to a((&eciate the &ole of 7)a$titati6e 'ethods i$ b)si$ess decisio$D'a*i$%, sol6i$%
'a$a%e'e$t (&oble's a$d i'(&o6i$% 7)a$titati6e &easo$i$% s*ills
UNIT I, Meas)&es of Ce$t&al Te$de$c5 ? Eis(e&sio$D A6e&a%es a$d 6a&iatio$s fo& %&o)(ed a$d )$%&o)(ed dataP Meas)&es of
locatio$ 3 Mea$, Media$, Mode, Geo'et&ic Mea$, @a&'o$ic Mea$
UNIT II, Meas)&es of dis(e&sio$ 3 Ra$%e, J)a&tile Ee6iatio$, Mea$ Ee6iatio$, Va&ia$ce, Sta$da&d Ee6iatio$, Coefficie$t of
Va&iatio$1
UNIT III, 0&obabilit5 Eist&ib)tio$sD Notio$ of Ra$do' 6a&iable ? 0&obabilit5 Eist&ib)tio$, E9(ected Val)e a$d Va&ia$ce of
Ra$do' Va&iable, 4i$o'ial, 0oisso$ a$d No&'al Eist&ib)tio$s1
UNIT IV, /o&ecasti$% Tech$i7)es DSi'(le 8i$ea& Re%&essio$, scatte& %&a(hs, least s7)a&es 'ethod, CoDefficie$t of
dete&'i$atio$, co&&elatio$ coDefficie$t, &a$* co&&elatio$, Use of li$ea& &e%&essio$ e7)atio$ i$ fo&ecasti$%1
UNIT V, Testi$% of @5(othesisD Eefi$itio$ of @5(othesis, N)ll @5(othesis
? Alte&$ati6e @5(othesis, T5(eDI ? T5(e3 II e&&o&s, 0&oced)&e fo& testi$% of @5(othesis, S 3 test, ChiD S7)a&e test, tDtest, /D
test, AN;VA Test1
Te9t 4oo*
Nabe$d) 0al, Sahadeb Sa&*a&1, StatisticsDCo$ce(ts a$d A((licatio$s1 0&e$ticeD@all of I$dia 0&i6ate 8i'ited1 Ne. Eelhi, -22>1
Refe&e$ce 4oo*s
11 8e6i$e, Ste(ha$, Q&ehbiel ? 4e&ebso$1, Statistics fo& Ma$a%e&s 3 )si$% Mic&osoft E9cell1 0&e$ticeD@all of I$dia 0&i6ate 8i'ited1 Ne.
Eelhi, -22B1
-1 Richa&d I1 8e6i$, Ea6id S1 R)bi$1, Statistics fo& Ma$a%e'e$t1 0&e$ticeD@all of I$dia 0&i6ate 8i'ited1 Ne. Eelhi, -22B1
31 T1N1 S&i6sta6a ? Shaila:a Re%o1, Statistics fo& Ma$a%e'e$t1 Tata Mc G&a.D @ill 0)blishi$% Co'(a$5 8i'ited1 Ne. Eelhi, -22>1
Ro)&$als
11 Ro)&$al of A((lied 7)a$titati6e Methods, Associatio$ fo& Ee6elo('e$t th&o)%h Scie$ce a$d Ed)catio$, Ro'a$ia
-1 Ro)&$al of A((lied Mathe'atics a$d Stochastic A$al5sis, @i$da.i 0)blishi$%
Co&(o&atio$, /lo&ida I$stit)te of Tech$olo%5, USA1
31 Ro)&$al of A((lied Statistics, Ro)tled%e, Ta5lo& ? /&a$cis G&o)(, UQ
3
M#RBA ( 6+<1 BAN& AN7 INSURAN0E MANAGEMENT
The ob:ecti6e of this co)&se is to e$able the st)de$ts to )$de&sta$d the co$ce(t a$d o(e&atio$s of 4a$*i$% Secto& i$ I$dia a$d
i'(o&ta$ce of 8ife a$d Ge$e&al I$s)&a$ce
UNIT I1 Introdu.tion to Indian Ban4in$ 1 St&)ct)&e of I$dia$ 4a$*i$% 3 R4I D Co''e&cial 4a$*s a$d thei& f)$ctio$sD()blic
secto& ba$*s 3 (&i6ate secto& ba$*s a$d t5(es D)$it ba$*i$% a$d b&a$ch ba$*i$% 3 local a&ea ba$*s 3 fo&ei%$ ba$*s 3 &e%io$al &)&al
ba$*s ( RR4s# 3coo(e&ati6e ba$*s 3 i$t&od)ctio$ of &etail ba$*i$% DRece$t t&e$ds i$ I$dia 4a$*i$% I$d)st&5 1
UNIT II1 Ban4in$ Re$u!ator5 and Su>er@isor5 Me.?anism1 R4I /)$ctio$s D Mo$eta&5 0olic5 3 c&edit co$t&ol 'eas)&es
DCRR, S8R, Re(os, Re6e&se Re(os a$d Asset 8iabilit5 Ma$a%e'e$t 3 'a$a%e'e$t of No$ 0e&fo&'i$% Assets (N0A#D R4I
%)ideli$es o$ N0AD R4I co$t&ol o$ co''e&cial ba$*s 3 7)a$titati6e a$d 7)alitati6e 'eas)&esD b&ief i$t&od)ctio$ of 4asel II
$o&'s1
UNIT III1 Te.?no!o$5 in Ban4in$1 i$t&od)ctio$ to ED 4a$*i$% 3 I$te&$et ba$*i$% D ATMs, I$te& ba$* T&a$sfe&s 3 Elect&o$ic
clea&i$% se&6ices 3 elect&o$ic f)$ds t&a$sfe& 3 tele ba$*i$% D elect&o$ic che7)es 3 c&edit ca&ds a$d debit ca&ds 3 s'a&t ca&dsD MD
4a$*i$%1
UNIT I%1 Life Insuran.e 3 I$t&od)ctio$ to 8ife I$s)&a$ce 3 si%$ifica$ce of i$s)&a$ce 3T5(es of 8ife I$s)&a$ce co$t&actsP
0&i$ci(les of 8ife I$s)&a$ceP Ass)&a$ce Vs i$s)&a$ce 3 8ife i$s)&a$ce (&od)cts a$d thei& co6e&a%e1
UNIT %1 Genera! Insuran.e 3 I$t&od)ctio$ to %e$e&al I$s)&a$ce DT5(es of Ge$e&al I$s)&a$ce 3 b&ief i$t&od)ctio$ to , /i&e,
Ma&i$e, Moto& Vehicle, @ealth a$d 'iscella$eo)s I$s)&a$ces ( (&o(e&t5, b)ildi$%, ea&th7)a*e, flood a$d b)&%la&5 i$s)&a$ce#D
&ei$s)&a$ce cha&acte&isticsDt5(es of &ei$s)&a$ce1 Rei$s)&a$ce Vs do)ble i$s)&a$ce1
TeAt Boo41 B5otsna Set?i and Nis?an B?ataiF E!ements of Ban4in$ and Insuran.eF #'I #uE!i.ationsF Ne 7e!?iF 6++<-
11 S1C1Sahoo, S1C Eas1, I$s)&a$ce Ma$a%e'e$t1 @i'ala5a 0)blishi$% @o)se1
-221
-1 Ma&* S1 Eo&f'a$1, Ris* Ma$a%e'e$t a$d I$s)&a$ce1 0ea&so$ Ed)catio$1
-22B1
31 M181Ta$do$, 4a$*i$% 8a. a$d 0&actice i$ I$dia1
Bourna!s1
11E5a$ R5othi, Natio$al I$s)&a$ce Acade'5, 0)$e1
-1GITAM Ro)&$al of Ma$a%e'e$t , GITAM U$i6e&sit5, Visa*ha(at$a'
31I$s)&a$ce Ti'es, Calc)tta1
=1T&e$d a$d 0&o%&ess b5 R4I
=2
!1I4A b)lleti$, 0)$e
TRIMESTER III
S1N
o1
11 M0R4A 321 4)si$ess Ethics a$d Co&(o&ate Social
Res(o$sibilit5
-1 M0R4A 32- 4)si$ess 0olic5 a$d St&ate%ic Ma$a%e'e$t
31 M0R4A 323 ;(e&atio$s Resea&ch
=1 M0R4A 32= I$te&$atio$al 4)si$ess E$6i&o$'e$t
!1 M0R4A 32! /i$a$cial Ma$a%e'e$t
"1 M0R4A 32" E$t&e(&e$e)&shi( Ee6elo('e$t
B1 M0R4A 32B Resea&ch Methodolo%5
>1 M0R4A 32> Retail Ma$a%e'e$t
1 M0R4A 32 C)&&e$t 4)si$ess Affai&s (C4A# ? Soft s*ills
121 M0R4A 312 Vi6aDVoce
M0R4AD321, 4USINESS ET@ICS ANE S;CIA8 RES0;NSI4I8ITY
The objective of this course is to enable the students to understand the basic principles and importance of
business ethics in different dimensions.
UNIT I , I$t&od)ctio$ to EthicsD Eefi$itio$ of Ethics 3 ;b:ecti6es, $at)&e a$d so)&ces of ethics 3 4)si$ess Ethics 3
Nat)&e, I'(o&ta$ce a$d /acto&s i$fl)e$ci$% 4)si$ess Ethics
UNIT II , Val)es No&'s a$d 4eliefsD Ethics Vs Mo&als 3 Val)es, No&'s, 4eliefs a$d thei& &ole 3 Ethical Codes 3
Ethical theo&iesP Teleolo%ical, Eeo$tolo%ical, $at)&al a$d Qa$tia$
UNIT III , Co&(o&ate Social Res(o$sibilit5 D Sha&e holde&s a$d 4)si$ess Ethics DSha&eholde&s as sta*eholde&sP Co&(o&ate
Go6e&$a$ce 3 Ethical iss)es i$ Co&(o&ate Go6e&$a$ce 3 The &ole of /i$a$cial Ma&*ets (I$side& T&adi$%# DThe &ole
of acco)$ta$tsD The (&oble' of .histle blo.i$%1
UNIT IV , E'(lo5ees a$d 4)si$ess EthicsD Ethical iss)es i$ e'(lo5e& 3 e'(lo5ee &elatio$ 3 disc&i'i$atio$ at .o&* (lace 3
=1
Se9)al a$d &acial ha&ass'e$t 3 .o&*i$% co$ditio$s 3 e'(lo5ee (&i6ac51
UNIT V, Co$s)'e&s a$d 4)si$ess EthicsP The li'its of ca6eat e'(to& 3 Ethical iss)es i$ 'a&*eti$%, ad6e&tise'e$ts 3 The
ethical challe$%es of %lobali<atio$1
Case 8et (Not E9ceedi$% -22 +o&ds#
Te9t 4oo*
11 A$d&e. C&a$e a$d Eia&* Matte$1, 4)si$ess Ethics1 ;9fo&d 0)blicatio$1 Ne. Eelhi, -22B1
Refe&e$ce 4oo*s
11 C1S1V1 M)&th51, 4)si$ess Ethics1 @i'ala5a 0)blishi$% @o)se1 M)'bai, -22B1
-1 M1G1 Velas7)e<1, 4)si$ess Ethics1 0&e$tice @all I$dia 8i'ited1 Ne. Eelhi, -22B1
31 R1C1 Se*ha&1, Ethical Choices i$ 4)si$ess1 Res(o$se 4oo*s1 Ne. Eelhi, -22B1
Ro)&$als
11 GITAM Ro)&$al of Ma$a%e'e$t, GIM, GITAM U$i6e&sit5, Vis*ha(at$a'
-1 Global 4)si$ess Re6ie., I$te&$atio$al Ma$a%e'e$t I$stit)te, Ne. Eelhi1
31 Ro)&$al of @)'a$ Val)es, GIM, GITAM U$i6e&sit5, Vis*ha(at$a'1
M0R4AD32-, 4USINESS 0;8ICY ANE STRATEGIC MANAGEMENT
The ob:ecti6e of this co)&se is to lea&$ the 'ai$ co$ce(ts &elated to Co&(o&ate, 4)si$ess a$d /)$ctio$al st&ate%ies,
'ethods a$d tools .hich a&e )sed i$ the st&ate%5 fo&')latio$ a$d i'(le'e$tatio$ (&ocesses, ide$tif5 the b)si$ess
sit)atio$s i$ .hich the5 ca$ be a((lied 'ost effecti6el5, as .ell as )$de&sta$d the li'itatio$s of the 6a&io)s
a((&oaches1
UNIT I, 4asic Co$ce(ts of St&ate%ic Ma$a%e'e$t, Eefi$itio$ a$d $at)&eP 4asic 'odel a$d the (&ocess of st&ate%ic
'a$a%e'e$tP 4e$efits a$d li'itatio$s of st&ate%ic 'a$a%e'e$tP 4)si$ess 6isio$, 'issio$ a$d ob:ecti6es1
UNIT II, E$6i&o$'e$t a$d Reso)&ces1 A$al5sis, E$6i&o$'e$tal A$al5sis, I$d)st&5 a$d Co'(etiti6e A$al5sis, I$te&$al
A$al5sisP 0o&te&s /i6e /o&ces Model, S+;T A$al5sis, Val)e Chai$ A$al5sis1
UNIT III, St&ate%5 /o&')latio$, Ee6elo(i$% Alte&$ati6e St&ate%ies, T5(es of St&ate%iesP Co&(o&ate St&ate%5P 4)si$ess
St&ate%5, /)$ctio$al St&ate%5 a$d Global St&ate%51
UNIT IV, St&ate%ic Choice, St&ate%ic A$al5sis a$d ChoiceP 0o&tfolio a$al5sis a$d its li'itatio$P 4CG 'at&i9 a$d GE $i$eDcell
'at&i91
UNIT V, St&ate%5 I'(le'e$tatio$ a$d Co$t&ol, Iss)es i$ I'(le'e$tatio$P /o&')latio$ of sho&t te&' ob:ecti6esP Reso)&ce
allocatio$P ;&%a$i<atio$al st&)ct)&eP St&ate%ic leade&shi(P St&ate%5 s)((o&ti6e c)lt)&eP Ma$a%i$% st&ate%ic cha$%eP St&ate%ic
e6al)atio$ a$d co$t&ol1
Te9t 4oo*
C1 A((a Rao, 41 0a&6athis.a&a Rao a$d Q1 Si6a&a'a*&ish$a1, St&ate%ic Ma$a%e'e$t a$d 4)si$ess 0olic5DTe9t a$d Cases1 E9cel 4oo*s1
Ne. Eelhi1
Refe&e$ce 4oo*s
11 A<ha& Qa<'i1, 4)si$ess 0olic5 a$d St&ate%ic Ma$a%e'e$t1 Tata McG&a.
@ill1 -22>1
-1 /&ed R1 Ea6id1, St&ate%ic Ma$a%e'e$t1 0&e$tice @all1 Ne. Eelhi, -22B1
31 Michel 0o&te&1, Co'(etiti6e St&ate%51 @a&6a&d U$i6e&sit5 0&ess1 Ne. Yo&*,
-22B1
Ro)&$als
=-
-1 I$te&$atio$al Ro)&$al of St&ate%ic Ma$a%e'e$t
31 St&ate%ic Ma$a%e'e$t Ro)&$al, +ile5D4lac*.ell 0)blishi$%1
M0R4AD323, ;0ERATI;NS RESEARC@
The ob:ecti6e of this co)&se is to )se 'athe'atical tech$i7)es to obtai$ the best (ossible sol)tio$ to o(ti'i<e
(&oble's i$6ol6i$% li'ited &eso)&ces
UNIT I, I$t&od)ctio$, Nat)&e a$d Mea$i$% of ;(e&atio$s Resea&ch, Ma$a%e'e$t A((licatio$s of ;(e&atio$s Resea&ch, Mai$
cha&acte&istics of ;(e&atio$s Resea&ch, Sco(e of ;(e&atio$s Resea&ch, Role of ;(e&atio$s Resea&ch i$ Eecisio$ Ma*i$%1
UNIT II, 8i$ea& 0&o%&a''i$% 0&oble'D I$t&od)ctio$, Mathe'atical /o&')latio$ of 800, Ge$e&al 8i$ea& 0&o%&a''i$%
(&oble', G&a(hical Sol)tio$ of 800, Ca$o$ical a$d Sta$da&d /o&'s of 800, Sol6i$% 800 b5
Si'(le9 Method1
UNIT III, T&a$s(o&tatio$ ? Assi%$'e$t 0&oble'sD I$t&od)ctio$ of
T&a$s(o&tatio$ 0&oble's, 0&oced)&es of fi$di$% 4asic /easible a$d ;(ti'al sol)tio$ 3 N+ co&$e& &)le, Mi$i')' cost 'ethod,
Vo%els A((&o9i'atio$,
M;EI 'ethod, Assi%$'e$t 0&oble', I$t&od)ctio$, Sol6i$% of Assi%$'e$t (&oble' b5 @)$%a&ia$ Al%o&ith'1
UNIT IV, Ga'e Theo&5 a$d Si')latio$D Ga'e theo&5, I$t&od)ctio$, T.o
0e&so$ Se&o S)' Ga'es, 0)&e St&ate%ies, Mi9ed St&ate%ies, Eo'i$a$ce
0&i$ci(le, G&a(hical a$d 8i$ea& (&o%&a''i$% A((&oachP Si')latio$, I$t&od)ctio$, T5(es of si')latio$, Ge$e&atio$ of Ra$do'
N)'be&s, Mo$te
3 Ca&lo Si')latio$, Si')latio$ of I$6e$to&5 a$d .aiti$% li$es1
UNIT V, Net.o&* Sched)li$% b5 0ERT / C0MD I$t&od)ctio$, Net .o&* a$d basic co'(o$e$ts, 8o%ical Se7)e$ci$%, R)les of
Net.o&* Co$st&)ctio$,
C&itical 0ath A$al5sis, 0&obabilit5 Co$side&atio$s i$ 0ERT, Eisti$ctio$ bet.ee$ 0ERT a$d C0M1
Te9t 4oo*
G1 S&i$i6asa$1, ;(e&atio$s Resea&ch D 0&i$ci(les ? A((licatio$s1 0&e$ticeD@all of I$dia 0&i6ate 8i'ited1 Ne. Eelhi, -22B
Refe&e$ce 4oo*s
11 E&1S1E1Sha&'a1, ;(e&atio$s Resea&ch1 Qeda& Nath Ra' Nath ? Co, -22"1
-1 /&a$*s S1 4)*$ic* Mclea6e5, Richa&d Mo:e$a1, 0&i$ci(les of ;(e&atio$ Resea&ch fo& Ma$a%e'e$t1 AIT4S 0)blishe&s1 -22-1
31 /&ede&ic* S1 @illie& ? Ge&ald R1 8iebe&'a$1, I$t&od)ctio$ to ;(e&atio$s Resea&chDCo$ce(ts a$d Cases1 Tata Mc G&a.D@ill Co'(a$5
8i'ited1 Ne.
Eelhi, -22B
Ro)&$als
-1 I$te&$atio$al Ro)&$al of ;(e&atio$s a$d J)a$titati6e Ma$a%e'e$t, Colle%e of 4)si$ess, 0&ai&ie Vie. A?M U$i6e&sit5 , USA
31 Ro)&$al of A((lied Statistics, Ro)tled%e, Ta5lo& ? /&a$cis G&o)( , UQ
=3
M0R4AD32=, INTERNATI;NA8 4USINESS ENVIR;NMENT
The ob:ecti6e of this co)&se is to i$t&od)ce st)de$ts to the co$te'(o&a&5 iss)es i$ Global 4)si$ess that ill)st&ates the
)$i7)e challe$%es faced b5 'a$a%e&s i$ the %lobal b)si$ess e$6i&o$'e$t a$d to assist st)de$ts to de6elo( a t&)l5
%lobal (e&s(ecti6e1
UNIT I, Globali<atio$ 3 I$t&od)ctio$ to the field of Global 4)si$ess, Si%$ifica$ce, Nat)&e a$d Sco(e of Global 4)si$ess,
Modes of Global b)si$ess 3 Global 4)si$ess E$6i&o$'e$tD Social, C)lt)&al, Eco$o'ic, 0olitical a$d
Ecolo%ical facto&s
UNIT II, Theo&ies of I$te&$atio$al T&ade, T&adi$% E$6i&o$'e$t of I$te&$atio$al T&ade D /&ee T&ade Vs 0&otectio$D Ta&iff a$d
No$Dta&iff 4a&&ie&s 3T&ade 4loc*s1
UNIT III, 4ala$ce of 0a5'e$t, Co$ce(t, Co'(o$e$ts of 4;0, Eise7)ilib&i)' i$ 4;0 3 Ca)ses fo& dise7)ilib&i)' a$d
Methods to co&&ect the dise7)ilib&i)' i$ 4ala$ce of 0a5'e$t1
UNIT IV, /o&ei%$ E9cha$%e Ma&*et, Nat)&e of t&a$sactio$s i$ fo&ei%$ e9cha$%e 'a&*et a$d t5(es of (la5e&s, E9cha$%e &ate
dete&'i$atio$, Co$6e&tibilit5 of &)(ee 3 E)&o c)&&e$c5 'a&*et1
UNIT V, +o&ld T&ade ;&%a$i<atio$ 3 ;b:ecti6es, ;&%a$i<atio$ St&)ct)&e a$d /)$ctio$i$%, +T; a$d I$dia, I$te&$atio$al
li7)idit5, 0&oble's of li7)idit5P I$te&$atio$al /i$a$cial i$stit)tio$s D IM/, I4RE, I/C, AE4 3 Thei& &ole i$ 'a$a%i$%
i$te&$atio$al li7)idit5 (&oble's1
Te9t 4oo*s,
Ea$iel, Roh$ E a$d Rdeba$%h, 8ee @1, I$te&$atio$al 4)si$ess1 "th ed1, Addisio$ +esle51 Ne. Yo&*, -22B1
==
Refe&e$ce 4oo*s
11 4hall, V1Q1 a$d S1 Shi6a&a')1, I$te&$atio$al 4)si$ess E$6i&o$'e$t a$d 4)si$ess1 Ne. Eelhi, -2231
-1 Cha&les +1 81 @ill, I&.i$ 1, I$te&$atio$al 4)si$ess1 3&d Editio$, McG&a.D @ill, -2221
31 /&a$cis Che&)$ila'1, I$te&$atio$al 4)si$ess E$6i&o$'e$t1 @i'ala5a
0)blishi$% @o)se, -22>1
Ro)&$als
11 /o&ei%$ T&ade Re6ie., II/T, Ne. Eelhi
31 Global 4)si$ess Re6ie., I$te&$atio$al Ma$a%e'e$t I$stit)te, Ne. Eelhi
M0R4A 32!, /INANCIA8 MANAGEMENT
The ob:ecti6e of this co)&se is to fa'ilia&i<e the st)de$ts .ith the basic co$ce(ts a$d (&actices of /i$a$cial
Ma$a%e'e$t1
U$it I, Nat)&e of /i$a$cial Ma$a%e'e$t, Mea$i$% 3 Nat)&e 3 ;b:ecti6es
3 Sco(eD /)$ctio$s of /i$a$cial Ma$a%e'e$t 3 /i$a$cial fo&ecasti$% 3 /i$a$cial 0la$$i$% 3 Ti'e Val)e of Mo$e51
U$it II, /i$a$ci$% Eecisio$s, So)&ces of /i$a$ce D Cost of Eiffe&e$t So)&ces of /i$a$ce D Cost of Eebt D Cost of 0&efe&e$ce
Ca(ital D Cost of E7)it5 Sha&e D Cost of Retai$ed Ea&$i$%s D +ei%hted A6e&a%e Cost of Ca(ital 3 Ca(ital st&)ct)&e 3 fi$a$cial
a$d o(e&atio$al 8e6e&a%e (N0#
U$it III, I$6est'e$t Eecisio$, 4asics of Ca(ital 4)d%eti$% D A((&aisal a$d E6al)atio$ of 8o$% Te&' I$6est'e$t 0&o(osals D
0a5 4ac* Method D Acco)$ti$% Rate of Ret)&$ D I$te&$al Rate of Ret)&$ D Net 0&ese$t Val)eD 0&ofitabilit5 I$de91 (N0#
U$it IV, +o&*i$% Ca(ital Ma$a%e'e$t, Co$ce(t of +o&*i$% Ca(ital D Eete&'i$a$ts of +o&*i$% Ca(ital D ;(e&ati$% C5cle 3
State'e$t Sho.i$% +o&*i$% Ca(ital Re7)i&e'e$ts (N0#
U$it V, Ei6ide$d 0olic5, Stable Ei6ide$d 3 Ei6ide$d Theo&ies D /acto&s
I$fl)e$ci$% Ei6ide$d 0olic5 3 Iss)es i$ Ei6ide$d 0olic5 D 4o$)s Sha&es1
N0 D N)'e&ical 0&oble's
Te9t 4oo*
R1Q1 Sha&'a ? Shashi Q1 G)(ta1, /i$a$cial Ma$a%e'e$t1 Qal5a$i 0)blicatio$s1 8)dhia$a, Re(&i$t, -22B1
=!
Refe&e$ce 4oo*s
11 I1M1 0a$de51, /i$a$cial Ma$a%e'e$t1 Vi*as 0)blicatio$s 0&i$t1 Ne. Eelhi,-22B1
-1 M1Y1 Qha$ ? 01Q1 Rai$1, /i$a$cial Ma$a%e'e$t1 Tata McG&a. @ill1 Ne.
Eelhi, -22"31 S1N1 Mahes.a&i1, /i$a$cial Ma$a%e'e$t1 S)lta$ 0)blicatio$s1 Ne. Eelhi,-22"
Ro)&$als
11 Cha&te&ed /i$a$cial A$al5st D IC/AI D @5de&abad1
-1 GITAM Ro)&$al of Ma$a%e'e$t, Visa*ha(at$a'1
31 Ro)&$al of /i$a$cial Ma$a%e'e$t a$d A$al5sis D Ce$t&e fo& /i$a$cial
Ma$a%e'e$t Resea&ch1
M0R4AD32", ENTRE0RENEURS@I0 EEVE8;0MENT
The ob:ecti6e of this co)&se is to b&i$% i$to li%ht the i'(o&ta$ce of e$t&e(&e$e)&shi( a$d to e9(ose the st)de$ts to
de6elo( e$t&e(&e$e)&ial s*ills1 The co)&se also e9(oses the st)de$ts to the establish'e$t, .o&*i$% a$d effecti6e
'a$a%e'e$t of b)si$ess )$its1
UNITDI, E$t&e(&e$e)&shi( I$t&od)ctio$ 3 Co$ce(ts 3 Cha&acte&istics 3 /acto&s 3 Ee6elo('e$t of E$t&e(&e$e)&shi( i$ I$dia 3
Theo&ies of E$t&e(&e$e)&shi(1
UNITDII, /i$a$ci$%D Go6e&$'e$t /i$a$cial S)((o&t 3 State ? Ce$t&al
Go6e&$'e$t 3 /i$a$cial I$stit)tio$s1
UNITDIII, C&eati$% ? sta&ti$% the 6e$t)&e 3 So)&ces of $e. ideas 3 Methods of %e$e&ati$% ideas 3 ;((o&t)$it5 &eco%$itio$ 3
0&od)ct (la$$i$% a$d de6elo('e$t (&ocess 3 0&e(a&atio$ of feasibilit5 &e(o&t 3 E$t&e(&e$e)&ial i$c)bato&1
UNITDIV, 4)si$ess 0la$D Ide$tificatio$ of o((o&t)$ities a$d (&e(a&atio$ of b)si$ess (la$ 3 Si%$ifica$ce of s)$&ise i$d)st&ies i$
de6elo(i$% eco$o'5 li*e I$dia1
UNITDV, Go6e&$'e$t s)((o&t 3 Role of State Go6e&$'e$t 3 Ce$t&al Go6e&$'e$t 3 I$stit)tes (&o'oti$% E$t&e(&e$e)&shi( i$
I$dia 3 classificatio$ of e$t&e(&e$e)&s ? ta&%et %&o)( e$t&e(&e$e)&sD EE01
="
Te9t 4oo*
Vasa$th Eesai1, E5$a'ics of E$t&e(&e$e)&ial Ee6elo('e$t a$d Ma$a%e'e$t1 @i'ala5a 0)blishi$% @o)se1 M)'bai, -22B1
Refe&e$ce 4oo*s
11 A1Saha5,V Sha&'a1, E$t&e(&e$e)&shi( a$d Ne. Ve$t)&e C&eatio$1 E9cel 4oo*s1 Ne. Eelhi,-22>
-1 @is&ich, 0ete&s, She(he&d1, E$t&e(&e$e)&shi(1 Tata Mc G&a. @ill1 Ne. Eelhi, -22B
31 Q)&at*o a$d @od%etts1, E$t&e(&e$e)&shi( 3 Theo&5, 0&ocess, 0&actice1 Tho'so$1 @a&5a$a, -22B
Ro)&$als
11 Eco$o'ic a$d 0olitical +ee*l5 3M)'bai1
31 The Ro)&$al of E$t&e(&e$e)&shi(, Ah'edabad
M0R4AD32B, RESEARC@ MET@;E;8;GY
The ob:ecti6e of this co)&se is to fa'ilia&i<e the st)de$ts .ith the co$ce(ts a$d the tech$i7)es of Resea&ch
Methodolo%5 a((licable to b)si$ess a&e$a
UNITDI, I$t&od)ctio$ D Mea$i$%, I'(o&ta$ce of Resea&ch, T5(es of &esea&ch, Resea&ch 0&ocessD0&oble' of Ide$tificatio$D
/o&')latio$DClassificatio$, Co$ce(t a$d Co$st&)ctio$ of @5(othesisD Ste(s i$ Testi$% @5(othesis1
UNIT3II, Resea&ch Eesi%$ 3 Mea$i$%, 0)&(ose a$d 0&i$ci(les 3T5(es of Resea&ch Eesi%$D E9(lo&ato&5 3 Eesc&i(ti6e 3
E9(e&i'e$tal, Eata Collectio$D So)&ces of EataDMethods of Eata Collectio$DJ)estio$$ai&e Eesi%$ a$d 0&e Testi$% of
J)estio$$ai&e1
UNIT3III, Sa'(li$% ? Sa'(li$% Eesi%$sD Eete&'i$atio$ of Sa'(le Si<eD Ce$s)s S)&6e5 Vs Sa'(le S)&6e5DAd6a$ta%es of
Sa'(li$% 3 Sa'(li$% MethodsD0&obabilit5 Sa'(li$%DNo$ 0&obabilit5 Sa'(li$%1
=B
UNIT3IV, Eata Tab)latio$DA$al5sis a$d I$te&(&etatio$, Editi$%, Eecodi$% a$d Classificatio$ of EataD0&e(a&atio$ of TablesD
A$al5sis of Eata D Scali$% Tech$i7)es D G&a(hic a$d Eia%&a''atic Re(&ese$tatio$ of Eata1
UNITDV, Resea&ch A$al5sis a$d Re(o&t +&iti$%, M)lti(le Re%&essio$ (Ge$e&al 8i$ea& Model#, 0&i$ci(als of Co'(o$e$t
A$al5sis, Eisc&i'i$ate A$al5sis 3/acto& A$al5sisD T5(es of Re(o&tsD Co$te$ts of Re(o&tD/o&'ats of Re(o&tsD0&ese$tatio$ of
Re(o&ts1
Te9t 4oo*
Qotha&i, C1R1, Resea&ch Methodolo%5 3 Methods a$d Tech$i7)es1 Ne. A%e I$te&$atio$al 0)blishe&s1 Ne. Eelhi, -22B1
Refe&e$ce 4oo*s
11 4o5d, +estfall a$d Sto)ch1, Ma&*eti$% Resea&ch1 Te9t a$d cases, All I$dia T&a6el 4oo* Selle&s1 Ne. Eelhi, -22!1
-1 4&a5'a$1, Resea&ch Methods1 ;9fo&d U$i6e&sit5 0&ess1 Ne. Eelhi, -22!1
31 Q&ish$as.a'i, ;1R1, Methodolo%5 of Resea&ch i$ Social Scie$ces1 @i'ala5a 0)blishi$% @o)se1 M)'bai, -22"1
Ro)&$als
11 Elect&o$ic Ro)&$al of 4)si$ess Resea&ch Methods, Cass School of 4)si$ess, Cit5 U$i6e&sit5 8o$do$, UQ1
31 Ro)&$al of Ma$a%e'e$t Resea&ch, /ac)lt5 of Ma$a%e'e$t St)dies, U$i6e&sit5 of Eelhi, Ne. Eelhi1
M0R4AD32>, RETAI8 MANAGEMENT
This co)&se i$t&od)ces st)de$ts to the co'(le9 a$d challe$%i$% b)si$ess of &etaili$%1 E'(hasis is (laced )(o$
%e$e&ati$% a$ )$de&sta$di$% of basic co$ce(ts 6ital to the st)d5 of &etaili$%1
UNIT I, I$t&od)ctio$ to Retaili$% 3 /)$ctio$s of &etaile&s 3 Eco$o'ic si%$ifica$ce of &etaili$% 3E6ol)tio$ of &etail i$ I$dia 3
E&i6e&s of &etail
UNIT II, Retail Sto&e 8ocatio$s 3 T5(es of locatio$s 3 Site Selectio$ 3 E6al)ati$% s(ecific a&eas fo& locatio$sD E6al)ati$% a
site fo& locati$% a &etail sto&e DT&ade a&ea cha&acte&istics
=>
UNIT III, Retail /o&'ats 3T5(es of &etaile&s D Sto&e based, No$ sto&e based, Se&6ices &etaili$%, T5(es of ;.$e&shi( 3 M)lti
cha$$el &etaili$% 3 Retail 8ife C5cle
UNIT IV, Me&cha$dise Ma$a%e'e$t 3 /acto&s affecti$% 'e&cha$disi$% 3 Me&cha$dise 0la$$i$% 3 4)5i$% Me&cha$dise
DMa$a%i$% the sto&e D SCM i$ Retail
UNIT V, Retail Co'')$icatio$ D Retail Ma&*eti$% Mi9 3 ST0 a((&oach 3 Retail Co'')$icatio$ Mi9 3 GA0 'a$a%e'e$t i$
&etaili$%1
Te9t 4oo*
8e65 ? +eit<1, Retaili$% Ma$a%e'e$t1 Si9th Editio$, Tata McG&a. @ill, -22>
Refe&e$ce 4oo*s
11 4e&'a$ ? E6a$s1, Retail Ma$a%e'e$t 3 A St&ate%ic A((&oach1 0&e$tice @all of I$dia1 Te$th editio$
-1 Ro%e& Co9 ? 0a)l 4&itai$1, Retaili$% a$ I$t&od)ctio$1 0ea&so$ Ed)catio$1 /ifth editio$1 -22"
31 S A Ch)$a.alla1, Co$to)&s of Retaili$% Ma$a%e'e$t1 @i'ala5a 0)blishi$% @o)se1 /i&st Editio$ -22"
Ro)&$als
-1 Global 4)si$ess Re6ie., I$te&$atio$al Ma$a%e'e$t I$stit)te, Ne. Eelhi1
M0R4AD32, CURRENT 4USINESS A//AIRS (C4A# ? S;/T SQI88S
i CURRENT 4USINESS A//AIRS (C4A# (!2 Ma&*s#
I$t&od)ctio$
=
This co)&se is i$t&od)ced .ith the 6ie. to c&eate a.a&e$ess o$ c)&&e$t b)si$ess e6e$ts ha((e$i$% i$ I$dia a$d a&o)$d the .o&ld1
Co)&se ;b:ecti6es
1# To c&eate a.a&e$ess o$ c)&&e$t b)si$ess 'atte&s -# I'(&o6e &eadi$% habits
3# I'(&o6e c&itical thi$*i$% o$ b)si$ess iss)es =# E7)i( st)de$ts .ith *$o.led%e a$d s*ills to s)cceed i$ :ob i$te&6ie.s
Teachi$% Methods
The st)de$t is &e7)i&ed to &ead a 4)si$ess 'a%a<i$e s)((lied b5 the I$stit)tio$ a$d a((ea& fo& o$li$e 7)i< co$d)cted o$ each
iss)e1 E)&i$% the class sessio$ (t.o (e&iods (e& .ee*# G&o)( Eisc)ssio$ is co$d)cted (%&o)( of "D>#1 St)de$ts .ho a&e abse$t
fo& a$5 of the G&o)( Eisc)ssio$s .ill be losi$% a cha$ce1
Assess'e$t
;$li$e assess'e$ts a&e co$d)cted fo& calc)lati$% "2I of the o6e&all %&ade1 The &e'ai$i$% =2I is a.a&ded based o$ the
(e&fo&'a$ce i$ G&o)( Eisc)ssio$ co$d)cted1
ii S;/T SQI88S ( !2 Ma&*s#
I$t&od)ctio$
This co)&se is desi%$ed *ee(i$% i$ 'i$d the i$d)st&5 e9(ectatio$s a$d .ith the ai' to i'(&o6e the cha$ces of selectio$ i$ the
:ob i$te&6ie.s a$d also s)cceed i$ the fi&st :ob1
The fi&st 'od)le o$ Soft S*ills is foc)sed o$ Co'')$icatio$, C&eati6it5, 0&ese$tatio$ S*ills, 4)si$ess Eti7)ette, +o&*i$% i$ a
tea', selli$% s*ills etc1, .hile the seco$d (hase foc)ses e'(lo5abilit5 s*ills $a'el5 G&o)( Eisc)ssio$,1 Res)'e +&iti$%,
G&oo'i$%, I$te&6ie. s*ills etc1
Co)&se ;b:ecti6es
To (&o6ide st)de$ts .ith 1#1s*ills &e7)i&ed fo& effecti6e f)$ctio$i$% as 'a$a%e&/e9ec)ti6e -# s*ills &e7)i&ed fo& s)cceedi$% i$
:ob i$te&6ie.s1
Teachi$% Methods
Acti6it5 1, The st)de$t is &e7)i&ed to 6ie. selecti6e Video CEs, o$e (e& each .ee* a$d 'a*e $ote of it1
Acti6it5 -, +o&*sho( fo& th&ee da5s co$d)cted b5 e9te&$al a%e$cies o$ soft s*ills to t&ai$ a$d assess i$ fe. selecti6e a&eas of
soft s*ills1
Acti6it5 3, 4ased o$ the sco&es i$ dia%$ostic test, the st)de$t .ill eithe& a((ea& fo& fo)$datio$ co)&se i$ E$%lish 8a$%)a%e o&
4oo* Re6ie.1
Class Sessio$s
a# T.o (e&iods (e& .ee* is sched)led to 6ie. the 6ideo CEs i$ the
8a$%)a%e 8ab
b# Th&ee da5 +o&*sho( .ill be o&%a$i<ed d)&i$% the t&i'este&1
c# T.o ho)&s (e&iod fo& t.o da5s a .ee* is a&&a$%ed alte&$ati6el5 fo& ite' 3 'e$tio$ed abo6e1
Assess'e$t
Acti6it5 1, 4ased o$ the co$te$t deli6e&ed th&o)%h Video CE, ob:ecti6e test is co$d)cted at the e$d of each sessio$1 The&e .ill
be desc&i(ti6e .&itte$ test o$ a$5 of the 12 CEs .atched1 Ma9i')' sco&e is -2 'a&*s1
!2
The b&ea*D)( fo& 6al)atio$ is as follo.s,
I1 Test sco&es at the e$d of each sessio$, !2I II1 Atte$da$ce,
-!I III1 T&i'este& e$d desc&i(ti6e test, -!I
Acti6it5 -, T.o best sco&es o)t of th&ee sco&es a.a&ded d)&i$% th&ee da5s of soft s*ills t&ai$i$% (&o%&a' is co$side&ed1
Ma9i')' Ma&*s a.a&ded is
121 The e6al)atio$ 'a5 be s)b:ecti6e o& ob:ecti6e o$ the s*ill that is bei$% i'(a&ted1
Acti6it5 3
/o& /o)$datio$ co)&se i$ E$%lish 8a$%)a%e, the assess'e$t is fo& 'a9i')' 'a&*s -21
I1 Class 0a&tici(atio$, -!I II1 +&itte$ Test(3# sco&es, !2I III1
;&al test sco&es, -!I
;R
/o& 4oo* &e6ie., the assess'e$t is fo& 'a9i')' 'a&*s -21 The b&ea*D)( fo& 6al)atio$ is as follo.s,
I1 +&itte$ Assi%$'e$tC , B!I
II1 ;&al 0&ese$tatio$, -!I
T The st)de$t sho)ld s)b'it the .&itte$ assi%$'e$t $ot e9ceedi$% 1!22 .o&ds1 The co$te$t sho)ld be t5(ed a$d s)b'itted
befo&e the d)e date1
T The o&al (&ese$tatio$ sho)ld be 'ade )si$% 00T ($ot e9ceedi$%
!D12 slides#
M0R4AD312, Vi6aDVoce
The st)de$ts ha6e to )$de& ta*e a 'i$o& (&o:ect d)&i$% s)''e& 6acatio$ at e$d of the fi&st 5ea& fo& fo)& .ee*s a$d has to s)b'it
the &e(o&t
TRIMESTER IV
S1No1 Code No1 Title of the Co)&se
1 M0R4A /MD=21 /i$a$cial I$stit)tio$s a$d Ma&*ets
!1
- M0R4A /MD=2- Sec)&it5 A$al5sis ? 0o&tfolio
Ma$a%e'e$t
3 M0R4A /MD=23 /i$a$cial E$%i$ee&i$% ? Ris*
Ma$a%e'e$t
= M0R4A /MD=2= St&ate%ic /i$a$cial Ma$a%e'e$t
! M0R4A @RD=21 @)'a$ Reso)&ce 0la$$i$% ? Staffi$%
" M0R4A @RD=2- 0e&fo&'a$ce Ma$a%e'e$t
B M0R4A @RD=23 @)'a$ Reso)&ce Ee6elo('e$t
> M0R4A @RD=2= E'(lo5'e$t 8a.sDI
M0R4A MMD=21 Sales a$d Eist&ib)tio$ Ma$a%e'e$t
12 M0R4A MMD=2- Co$s)'e& 4eha6io)&
11 M0R4A MMD=23 C)sto'e& Relatio$shi( Ma$a%e'e$t
1- M0R4A MMD=2= 8o%istics a$d S)((l5 Chai$
Ma$a%e'e$t
13 M0R4A SYD=21 S5ste' A$al5sis a$d Eesi%$
1= M0R4A SYD=2- EDCo''e&ce
1! M0R4A SYD=23 Eatabase Ma$a%e'e$t S5ste's
1" M0R4A SYD=2= E$te&(&ise Reso)&ce 0la$$i$%
1B M0R4A 4I D=21 4a$*i$% 8a. a$d 0&actice
1> M0R4A 4ID=2- Me&cha$t 4a$*i$% ? /i$a$cial
Se&6ices
1 M0R4A 4ID=23 8ife I$s)&a$ce 0&od)cts a$d
Ma$a%e'e$t
-2 M0R4A 4ID=2= Ge$e&al I$s)&a$ce 0&od)cts a$d
Ma$a%e'e$t
-1 M0R4A RMD=21
Retail Sto&e ;(e&atio$s
--
M0R4A RMD=2- Retail /o&'ats
-3
M0R4A RMD=23 Retail 8ocatio$s
-=
M0R4A RMD=2= Retail 4)5i$% a$d Me&cha$dise
Ma$a%e'e$t
-1 M0R4A =2! C)&&e$t 4)si$ess Affai&s (C4A#
-- M0R4A =2" 4)si$ess Ga'es
-3 M0R4A =2B Mi$o& 0&o:ect
M#RBA" FM ,+/" FINAN0IAL INSTITUTIONS AN7 MAR&ETS
The objective of this course is to make the student aware of the various financial institutions and markets that operate in the
!-
economy
Unit I, Finan.ia! S5stem 3 I$t&od)ctio$P St&)ct)&e of /i$a$cial S5ste'D D /i$a$cial I$stit)tio$s 3 /i$a$cial 'a&*ets a$d
I$st&)'e$ts D Ca(ital 'a&*ets a$d 'o$e5 'a&*etsP $e. iss)es 'a&*etP seco$da&5 'a&*et 3 Stoc* e9cha$%es i$ I$diaP 8isti$% of
Sec)&itiesP Re%ist&atio$ of 4&o*e&sP SE4I &e%)latio$sP G)ideli$es fo& I0;P GERs, AERs a$d EC4s1
Unit II1 Mone5 Mar4ets ( Call 'o$e5 'a&*et i$ I$dia 3 US a$d UQ 3 0a&tici(atio$ a$d si<e of call 'o$e5 'a&*et 3 call &ates1
T&eas)&5 bills 'a&*et 3$at)&e a$d feat)&es of diffe&e$t t&eas)&5 bills 3Co''e&cial bills 'a&*et 3 i$t&od)ctio$ to 4ills of e9cha$%e
3 si<e of bills 'a&*ets i$ I$diaD4ill 'a&*et &ates1
Unit III, 0ommer.ia! Ban4s 3 Theo&etical basis of ba$*i$% o(e&atio$sP Role of co''e&cial 4a$*sP G&o.th a$d st&)ct)&e of
4a$*i$%P 4a$* (e&fo&'a$ce 3(&obabilit5D Ma$a%e'e$t of N0As ? othe& (e&fo&'a$ce i$dicato&s D 4a$* I$$o6atio$s 3
(a&tici(atio$ ce&tificates D i$te&ba$* o(e&atio$s a$d di6e&sificatio$s i$ ba$*i$% 3 li6e cases1
Unit I%, In@estment Ban4in$ 3 Need a$d %&o.th of I$6est'e$t ba$*i$% i$ I$dia 3 diffe&e$t t5(es of i$6esti$% ba$*s i$ I$dia
D/)$ctio$s a$d &ole of i$6est'e$t ba$*i$% i$ I$dia 3 case st)dies of S4I Ca(ital Ma&*ets D ICICI Sec)&ities 3 8eh'a$ 4&othe&sD
4a$* of A'e&ica 3Gold'a$ Me&&5 l5$chDMo&%a$ Sta$l51
Unit %1 Mutua! Funds 3 Mea$i$%, ;&i%i$, T5(es, I'(o&ta$ce of ')t)al f)$ds i$ I$dia1 Qe5 o(e&atio$s of ')t)al f)$ds I$d)st&5 D
/)t)&e (&os(ects of M)t)al /)$ds I$d)st&5 i$ I$dia3 Mic&o fi$a$ce 3 $eed a$d %&o.th i$ I$diaD &ole of 'ic&o fi$a$ce i$stit)tio$s
i$ I$dia 3 8i6e case st)dies of 'ic&o fi$a$ce iss)es i$ I$dia1
0ase !et
TeAt Boo418 M 4hole, /i$a$cial I$stit)tio$s a$d Ma&*ets, Tata McG&a.@ill, Ne. Eelhi, -22>1
Referen.e Boo4s,
1 Go&do$ a$d Nata&a:a$, /i$a$cial I$stit)tio$s a$d Ma&*ets, @i'ala5a 0)blishi$% @o)se, Ne. Eelhi, -22B1
- Reff Mad)&a, /i$a$cial I$stit)tio$s a$d Ma&*ets, Ce$%a%e8ea&$i$%,Ne. Eelhi, -22B1
3 A$tho$5 Sa)$de&s a$d M M Co&$ett, /i$a$cial Ma&*ets a$d I$stit)tio$s, Tata McG&a.@ill, Ne. Eelhi, -22"1
= Bourna!s1
1 GITAM Ro)&$al of Ma$a%e'e$t, GITAMU$i6e&sit5, Visa*ha(at$a'
- /i$a$ce a$d Ee6elo('e$t, IM/, +ashi$%to$, USA
3 Cha&te&ed /i$a$cial A$al5st, IC/AI, @5de&abad
= Ro)&$al of Acco)$ti$% a$d /i$a$ce, Rai()&
M#RBA" FM ,+6" SE0URITY ANALYSIS & #ORTFOLIO MANAGEMENT
The objective of this course is to impart the knowledge on basic aspects of security analysis and portfolio management
!3
Unit I, In@estment D ;b:ecti6es a$d Ris* D I$6est'e$t Vs1 S(eciali<atio$ Vs1 Ga'bli$% D Sec)&iti<ed I$6est'e$ts a$d No$D
sec)&iti<ed I$6est'e$ts 3 te&'i$olo%5 of stoc* 'a&*et 3b)lls 3 bea&s 3 sta% 3 (&ice ba$d 3 %&ee$ shoe o(tio$ 3 boo* b)ildi$%D
calc)latio$ of i$dices 3 4SE Se$se9 a$d NSE Nift51
Unit II1%a!uation of Se.urities D D Val)atio$ of 4o$ds D 4o$d I$t&i$sic Val)e D Val)atio$ of Sha&es D E7)it5 Val)atio$ Models D
I$t&i$sic Val)e D Ma&*et Val)e1 (N0#
Unit III1 D Fundamenta! Ana!5sis3I$t&od)ctio$ a$d $eed fo& /)$da'e$tal a$al5sis 3 Eco$o'ic a$al5sis D I$d)st&5 A$al5sis D
I$6est'e$ts i$ I$d)st&5 D Co'(a$5 A$al5sis 3 (&ocess of co'(a$5 a$al5sis a$d case st)dies1
Unit I%1Te.?ni.a! Ana!5sis 3 Co$ce(t a$d Tools of Tech$ical A$al5sis1 Tech$ical A$al5sis Vs1 /)$da'e$tal A$al5sis 3 efficie$t
Ma&*et Theo&5 3 &a$do' .al* theo&51
Unit%1#ortfo!io Mana$ement 3 I$t&od)ctio$ D Selectio$ of ;(ti'al 0o&tfolio D Ma&*et 0o&tfolioD Ma&*o.it< Model D Efficie$t
0o&tfolio D Efficie$t /&o$tie& 3 Sha&(e I$de9 Model DCa(ital Asset 0&ici$% ModelD (o&tfolio st&ate%ies 3 e6al)atio$ a$d &e6isio$ of
(o&tfolios1 (N0#
( 3or4 s?o> i!! Ee or$aniGed E5 eAterna! or$aniGation for minimum of * da5s on on!ine sto.4 mar4et o>erations and
>ortfo!io mana$ement ?i.? .arr5 /+ mar4s in.!uded in interna! assessment in >!a.e of .!ass room >arti.i>ation )-
TeAt Boo41
01 0a$dia$, Sec)&it5 A$al5sis ? 0o&tfolio Ma$a%e'e$t, Vi*as 0)blishi$% @o)se (0# 8td1, Ne. Eelhi, -22-
Referen.e Boo4s1
1 /ishe& ? Ro&do$, Sec)&it5 A$al5sis a$d 0o&tfolio Ma$a%e'e$t, Tata McDG&a. @ill, Ne. Eelhi, -22>1
- V1Q1 4halla, I$6est'e$t Ma$a%e'e$t, S1Cha$d, Ne. Eelhi,-2221
3 V1N1S1 Ra'a$, I$6est'e$t 0&i$ci(les ? Tech$i7)es, Vi*as 0)blishi$% @o)se (0# 8td1, Ne. Eelhi, -22-
= Ga$%adha&? Ra'esh 4ab), I$6est'e$t Ma$a%e'e$t, A$'ol 0)blicatio$s (0# 8td1, Ne. Eelhi, -2231
Bourna!s1
1 GITAM Ro)&$al of Ma$a%e'e$t, GITAMU$i6e&sit5, Visa*ha(at$a'1
- Ro)&$al of /i$a$cial Ma$a%e'e$t a$d Resea&ch
3 Ro)&$al of Acco)$ti$% a$d /i$a$ce, Rai()&1
= Ro)&$al of A((lied /i$a$ce, @5de&abad1
! I$dia$ Ro)&$al of Co''e&ce, Ne. Eelhi1
!=
M0R4A 3 /MU=23 /INANCIA8 ENGINEERING ? RISQ MANAGEMENT
The objective of this course is to have familiarity of recent techniques in the area of finance, in general and financial
instruments in particular. This subject is intended for an in depth understanding of identifying needs of investors and
designing new financial instruments1
U$itDI, I$t&od)ctio$ to /i$a$cial E$%i$ee&i$%D Sco(eD ToolsD /i$a$cial E$%i$ee&i$% Vs1 /i$a$cial A$al5sisD /acto&s co$t&ib)ti$%
to the %&o.th of fi$a$cial e$%i$ee&i$%1D Ad6a$ces i$ /i$a$cial theo&5D I$$o6ati6e 0&od)cts of the 8ast t.e$t5 5ea&sD (&ese$t
cha$%i$% sce$a&io of sec)&ities i$d)st&51
U$itDII, The 0h5sical Tools of /i$a$cial E$%i$ee&D 0&od)ct Ee6elo('e$tD A Model fo& Ne. 0&od)ct de6elo('e$tD di&ectio$sD
desi%$Dtesti$%Di$st&)'e$t (&e6ie.1D E7)it5 a$d E7)it5 &elated i$st&)'e$tsD E7)it5 o(tio$sD E7)it5 +a&&a$tsD S)bsc&i(tio$
&i%htsD I$de9 f)t)&es a$d i$de9 o(tio$sD fo&ei%$ sec)&itiesDVal)atio$ of E7)ities
U$itDIII, Rece$t Eebt Ma&*et I$$o6atio$sD Se&o co)(o$ sec)&itiesD Re(o/ &e6e&se 'a&*etD R)$* 4o$dsD /i9ed 6s1 /loati$%
&ates of i$te&estDRe6e&se /loati$% &ateP EebtDVal)atio$ of 4o$ds1
U$itDIV, Meas)&i$% Ris* a$d Ret)&$D Rates of &et)&$ 3 befo&e a$d afte& ta9esD I$6est'e$t @o&i<o$sD Ris*D 0o&tfolio
co$side&atio$sD &is* a6e&sio$ a$d (o&tfolio a$al5sisD Ris* less assetDMa$a%i$%P Ris*DMa$a%i$% 3Asset 8iabilit5 Ma$a%e'e$t1
U$itDV, Ris* Ma$a%e'e$t Tech$i7)esD @ed%i$% 3 @ed%e RatiosD UsesD Cost of @ed%i$%D 4)ildi$% bloc* a$al5sis a((&oach to
@ed%i$%D 8ac* 4ac* ;(tio$sD ;(tio$ li$*ed loa$D;6e&all collate&ali<atio$1
Case 8et (Not E9ceedi$% -22 +o&ds# Te9t 4oo*
/1 Ma&shall ? Vi()l Q1 4a$sal1, /i$a$cial E$%i$ee&i$% 3A Co'(lete G)ide to /i$a$cial I$$o6atio$1 0&e$tice @all of I$dia1
Ne. Eelhi, -22B1 Refe&e$ces 4oo*s
11 I1M1 0a$de51, /i$a$cial Ma$a%e'e$t1 Vi*as 0)blishe&s1 Ne. Eelhi, -22B1
-1 0&asa$$a Cha$d&a1, /i$a$cial Ma$a%e'e$t1 Tata McG&a. @ill1 Ne. Eelhi, -22B1
31 SVI 4odie, Ale9 Qa$e, Ala$ R Ma&c)s ? 0itabas Moha$t51, I$6est'e$ts1 The McG&a. @ill1 Ne. Eelhi, -22B1
Ro)&$als
11 /i$a$ce I$dia, Ne. Eelhi,
-1 GITAM Ro)&$al of Ma$a%e'e$t, GITAM U$i6e&sit5, Visa*ha(at$a'
!!
M#RBA" FM ,+, "STRATEGI0 FINAN0IAL MANAGEMENT
The objective of this course is to enable the students to understand the financing strategies in valuation and mergers in
corporate entities
Unit I1 Strate$5 Formu!ation 3/i$a$cial St&ate%5 fo& Ca(ital St&)ct)&eD St&ate%5 fo& sha&eholde&s 6al)e 'a9i'i<atio$1D 'a&*et to
boo* 6al)e 3 eco$o'ic 6al)e added1
Unit II1 0or>orate %a!uation 3Ad:)sted 4oo* Val)e A((&oach 3 Stoc* a$d debt A((&oach 3Ei&ect Co'(a&iso$ A((&oach 3
Eisco)$ted Cash /lo. A((&oach 3a$al5sis of histo&ical (e&fo&'a$ce 3calc)lati$% /i&' 6al)e a$d i$te&(&etatio$ 3 case st)dies
(N0#
Unit III1 Mer$er and A.Huisition Strate$5"Co&(o&ate &est&)ct)&i$% 3 T5(es ;f 4)si$ess Co'bi$atio$s 3 Moti6es a$d 4e$efits
of Me&%e&s a$d Ac7)isitio$s D 8e%al /&a'e.o&* 3St&ate%ies i$ Me&%e&s a$d Ac7)isitio$s 3/i$a$cial S5$e&%ies 3 @)'a$ Ca(ital
S5$e&%ies 3 I'(act of Me&%e&s A$d Ac7)isitio$s ;$ Sta*eholde&s 3 Ca)ses /o& /ail)&e ;f Me&%e&s A$d Ac7)isitio$s (N0#
Unit I%1 Finan.ia! Im>!i.ation of Mer$ers and A.Huisitions " Si%$ifica$ce of sha&e e9cha$%e &atio 3 Si%$ifica$ce of 0/E &atio
a$d E0S a$al5sis 3 ill)st&atio$s (N0#
Unit %1 Ta4eo@ers 3I$t&od)ctio$ 3 *i$ds of ta*eo6e&s 3 'oti6es behi$d ta*eo6e&s 3 Eefe$si6e St&ate%iesD Sell offsD S(i$ offsD
%olde$ (a&ach)tes 3 c&o.$ :e.els 3 %&ee$ 'ails 3 (oiso$ (ills 3 .hite *$i%hts D D /i$a$cial I'(licatio$s 3SE4I %)ideli$es fo&
ta*eo6e&s D8e6e&a%ed 4)5o)ts1 (N0#1
TeAt Boo41
I10&asa$$a Cha$d&a, /i$a$cial Ma$a%e'e$t, Tata Mc%&a. @ill , Ne. Eelhi, -22"1
Referen.e Boo4s1
1 R1C1 Va$ @o&$, /i$a$cial Ma$a%e'e$t, 0ea&so$ Ed)catio$, Ne. Eelhi, -22!
- Ma&shal 4a$sal, /i$a$cial E$%i$ee&i$% 0&e$tice @all, Ne. Eelhi, -22!1
3 V1Q14halla, /i$a$cial Ma$a%e'e$t a$d 0olic5, A$'ol 0)blishe&s, Ne. Eelhi, -22!1
= 01N1Qha$da.alla, Co&(o&ate T)&$a&o)$ds, Me&%e&s, Rest&)ct)&i$% ? Co&(o&ate Co$t&ol, +esto$ etal, Ne. Eelhi, -22!1
! I1M10a$de5, /i$a$cial Ma$a%e'e$t, Vi*as 0)blishe&s, Ne. Eelhi, -22"1
" R)sto%i, /i$a$cial Ma$a%e'e$t, Gal%otia 0)blishe&s, Ne. Eelhi, -22"1
Bourna!s1
11 GITAM Ro)&$al of Ma$a%e'e$t,GITAMU$i6e&sit5, Visa*ha(at$a'
-1 The Cha&te&ed Acco)$ta$t, Ne. Eelhi1
31 The Ma$a%e'e$t Acco)$ta$t, Qol*ata1
=1 Ro)&$al of Ma$a%e'e$t Acco)$ti$% a$d Resea&ch, Rai()&1
!1 I$dia$ Ro)&$al of Co''e&ce, Ne. Eelhi1
"1 /i$a$cial Ma$a%e'e$t Re6ie., M)'bai1
!"
M#RBA "'R ,+/ 'UMAN RESOUR0E #LANNING & STAFFING
The ob:ecti6e of the co)&se is to de6elo( a$ )$de&sta$di$% of the co$ce(ts, (olicies, st&ate%ies a$d (&actices of @)'a$
Reso)&ce (la$$i$% a$d staffi$%1
U$it I , I$t&od)ctio$ to @)'a$ Reso)&ce 0la$$i$% 3 ;b:ecti6es, Si%$ifica$ce3 Ee'a$d /o&ecasti$% a$d 0&ocess of @R01
U$it II, Rob A$al5sis, Eesc&i(tio$ a$d Rob E6al)atio$ 3 Rob Rotatio$, 0&o'otio$ a$d T&a$sfe&1
U$it III, St&ate%ic @)'a$ Reso)&ce 0la$$i$% 3 @RIS 3 Ca&ee& a$d S)ccessio$ 0la$$i$%1
U$it IV, Staffi$% Co$ce(t, ;b:ecti6es a$d Si%$ifica$ce 3 Rec&)it'e$t, So)&ces, T5(es a$d Rece$t T&e$ds i$ Rec&)it'e$t
0&actices1
U$it V, Selectio$ 3 I'(o&ta$ce, T5(es of Selectio$ 3 0&ocess of Selectio$ 3 0lace'e$t a$d I$d)ctio$1
Te9t 4oo*
Ei(a* Q)'a& 4hattacha&55a1, @)'a$ Reso)&ce 0la$$i$%1 E9cel 4oo*s1 Ne. Eelhi, -221
Refe&e$ce 4oo*s
11 Cascio1, Ma$a%i$% @)'a$ Reso)&ces1 Mc G&a.D@ill1 Ne. Eelhi, -22"1
-1 Mi&<a S Sai5adai$ ? T&i(ti 0a$de Eesai1, E'e&%i$% Iss)es i$ @)'a$
Reso)&ce Ma$a%e'e$t1 E9cel 4oo*s1 Ne. Eelhi, -22B
31 Noe ? Ra5'o$d1, /)$da'e$tals of @)'a$ Reso)&ces -/e1 Mc G&a.D@ill1
Ne. Eelhi, -22!1
Ro)&$als
11 GITAM Ro)&$al of Ma$a%e'e$t, GITAM U$i6e&sit5, Visa*ha(at$a'
-1 @a&6a&d 4)si$ess Re6ie., 4osto$, USA
31 I$dia$ Ro)&$al of I$d)st&ialisatio$, Ne. Eelhi
!B
M#RBA "'R ,+6 " #ERFORMAN0E MANAGEMENT
The objective of the course is to enable the students to understand Performance Management as a method to measure
and improve the effectiveness of people in the workplace1
U$it I, 0e&fo&'a$ce 'a$a%e'e$t, co$ce(t a$d ob:ecti6es 3 0&e&e7)isites 3 0&i$ci(les a$d Cha&acte&istics 3 Ei'e$sio$s of
(e&fo&'a$ce 'a$a%e'e$t 3 /acto&s affecti$% (e&fo&'a$ce 'a$a%e'e$t 3 0e&fo&'a$ce 'a$a%e'e$t a$d (e&fo&'a$ce a((&aisal1
U$it II, 0e&fo&'a$ce Ma$a%e'e$t Model 3 I'(o&ta$ce 3 0e&fo&'a$ce Ma$a%e'e$t S5ste' (0MS# D I$t&od)ctio$ 3 St&ate%ies
D Assess'e$t of (e&fo&'a$ce $eeds 3 ob:ecti6es3 Cha&acte&istics 3 Goal setti$% theo&5 3 e9(ecta$c5 theo&51
U$it III, 0e&fo&'a$ce 'a$a%e'e$t (&ocess, 3 0&e&e7)isites 3 0e&fo&'a$ce 0la$$i$% 3 Goal Setti$% 8e6elsP co&(o&ate a$d
i$di6id)al 3 Qe5 Res)lt A&eas 3 Qe5 0e&fo&'a$ce A&eas1
U$it IV, 0e&fo&'a$ce Ma$a%i$%, ;b:ecti6es 3 I'(o&ta$ce 3 Cha&acte&istics 3 0&ocess Need fo& 0e&fo&'a$ce Sta$da&d 3
0e&fo&'a$ce Meas)&e'e$t/Assess'e$t 3 Re6ie. 3 Need fo& e'(lo5ee de6elo('e$t 3 Methods of Ee6elo('e$t 3 Coachi$% 3
Co)$seli$% a$d Me$to&i$%
U$it V, I$te%&ated 0e&fo&'a$ce Ma$a%e'e$t a$d the co$ce(t of 'at)&it5 ali%$'e$t D 3"2 de%&ee a((&aisal D 4ala$ce Sco&e
Ca&d 3 Co'(ete$c5 'a((i$% 3 @i%h (e&fo&'a$ce tea's, co$ce(t 3 cha&acte&istics 3 dete&'i$a$ts 3 b)ildi$% a$d leadi$% @i%h
0e&fo&'a$ce Tea's1
Te9t 4oo*
A1 S1 Qohli ? T1Eeb1, 0e&fo&'a$ce Ma$a%e'e$t1 ;A/;RE U$i6e&sit5
0&ess1 Ne. Eelhi, -22>
Refe&e$ce 4oo*s
11 @e&'a$ A%)i$is1, 0e&fo&'a$ce Ma$a%e'e$t1 0ea&so$1 Ne. Eelhi, -22>1
-1 Michael A&'st&o$% a$d A$%ela 4a&o$1, 0e&fo&'a$ce Ma$a%e'e$t1 Raico 0)blishi$% ho)se1 M)'bai,-221
31 TV Rao1, 0e&fo&'a$ce 'a$a%e'e$t a$d a((&aisal s5ste's1 Res(o$se boo*s1 Ne. Eelhi -22B1
Ro)&$als
11 GITAM Ro)&$al of 'a$a%e'e$t, Visa*ha(at$a'1
-1 @RM Re6ie., @5de&abad
31 0e&so$$el toda5, Qol*ata
!>
M#RBA "'R ,+* " 'UMAN RESOUR0E 7E%ELO#MENT
The ob:ecti6e of this co)&se is to (&o6ide the st)de$ts .ith the basic )$de&sta$di$% of the co$ce(ts, st&ate%ies a$d
s5ste's of h)'a$ &eso)&ce de6elo('e$t i$ o&%a$i<atio$s1
U$it I, @)'a$ Reso)&ce Ee6elo('e$t, Co$ce(t, o&i%i$ a$d $eed fo& @)'a$ Reso)&ce Ee6elo('e$tP Mac&o a$d Mic&o
0e&s(ecti6es of @)'a$ Reso)&ce Ee6elo('e$tP A((&oaches to @)'a$ Reso)&ce Ee6elo('e$tP S5ste's A((&oach to @)'a$
Reso)&ce Ee6elo('e$tP Co$t&ib)tio$ of S)bDs5ste's to o&%a$i<atio$al (e&fo&'a$ceP @RE Mat&i91
U$it II, I$te&6e$tio$s of @)'a$ Reso)&ce Ee6elo('e$t, 0e&fo&'a$ce Ma$a%e'e$t, 0e&fo&'a$ce A((&aisal, 0ote$tial
a((&aisal, Coachi$%, Co)$seli$% a$d Me$to&i$%, Ca&ee& 0la$$i$% a$d Ee6elo('e$tP ;&%a$i<atio$al Ee6elo('e$t (&ocessP
;&%a$i<atio$al Ee6elo('e$t i$te&6e$tio$s1
U$it III, T&ai$i$% a$d Ee6elo('e$t, Need fo& t&ai$i$%P Co$ce(t of 8ea&$i$% a$d 8ea&$i$% (&i$ci(lesP T&ai$i$% (&ocessP T&ai$i$%
$eed a$al5sisP T&ai$i$% 'ethodsP E6al)atio$ of t&ai$i$%P Methods of e6al)atio$P E9ec)ti6e Ee6elo('e$t1
U$it IV, @RE i$ 0&actice , @)'a$ Reso)&ce Ee6elo('e$t e9(e&ie$ces i$ I$dia$ 0)blic a$d 0&i6ate secto& I$d)st&iesP @)'a$
Reso)&ce Ee6elo('e$t i$ %o6e&$'e$t a$d se&6ice secto&sP @)'a$ Reso)&ce Ee6elo('e$t i$ 6ol)$ta&5 o&%a$i<atio$s1
U$it V, @)'a$ Reso)&ce Ee6elo('e$t 0&ofessio$, @RE as a (&ofessio$P E)ties a$d &es(o$sibilities of @RE Ma$a%e&P
;&%a$i<atio$ of @)'a$ Reso)&ce Ee6elo('e$t f)$ctio$P @)'a$ Reso)&ce Ee6elo('e$t A)dit, /)t)&e of @)'a$ Reso)&ce
Ee6elo('e$t1
Te9t 4oo*
T V1Rao1, Readi$%s i$ @)'a$ Reso)&ce Ee6elo('e$t1 ;9fo&d I4@ 0)blishi$% 8td1 Ne. Eelhi, -22>1
Refe&e$ce 4oo*s
11 Nadle& 8eo$a&d1, Co&(o&ate @)'a$ Reso)&ce Ee6elo('e$t1 Va$ Nost&a$d, Ri$hold/ASTE, Ne. Yo&*
-1 TV1Rao1, @)'a$ Reso)&ce Ee6elo('e$t A)dit1 Sa%e 0)blicatio$s1 Ne.
Eelhi
31 TV1 Rao1, /)t)&e of @)'a$ Reso)&ce Ee6elo('e$t1 Mac'illa$1 Ne. Eelhi
Ro)&$als
11 Gita' Ro)&$al of Ma$a%e'e$t, GITAM U$i6e&sit5, Visa*ha(at$a'
-1 @)'a$ Ca(ital, Ne. Eelhi
31 0e&so$$el Toda5, Qol*ata
!
M#RBA",+,1 EM#LOYMENT LA3S (I
The course is designed to introduce the students the legal aspects of Labor Management relations in an industry .
U$it I, 8abo& le%islatio$ D Mea$i$% 3 Sco(e 3 I'(o&ta$ce 3 0&i$ci(les of 8abo)& 8e%islatio$ 3 Role of I8; 3 I'(act of I$dia$
Co$stit)tio$
U$it II, The I$d)st&ial Eis()tes Act 3 1=B1
U$it III, The E'(lo5'e$t Sta$di$% ;&de&s Act 3 1=" , The T&adeU$io$s Act 3 1-"
U$it IV, The Mi$i')' +a%es Act 3 1=> , The (a5'e$t of +a%esAct 3 13"
U$it V, The /acto&ies Act 3 1=>, Co$t&act 8abo)& (Abolitio$ a$dRe%)latio$# Act1
CASE 8A+ (Not E9ceedi$% -22 .o&ds#
Te9t 4oo*,
01Q1 0adhi1, 8abo)& a$d I$d)st&ial 8a.s1 0&e$tice @all of I$dia1-22>1
Refe&e$ce 4oo*s,
11 41E1 Si$%h1, 8abo)& 8a.s fo& Ma$a%e&s1 E9cel 4oo*s1 -22>1
-1 01 81 Mali*1, I$d)st&ial a$d 8abo)& 8a.s1 Easte&$ 4oo*Co'(a$51 -22>1
31 S1N1 Misha&a1, 8abo)& a$d I$d)st&ial 8a.s1 Ce$t&al 8a. 0)blicatio$1 -22>1
Ro)&$als
-1 8abo)& 8a. Re(o&te&, 8)c*$o.
31 8abo)& 8a. Ro)&$al, Ne. Eelhi
=1 I$dia$ Ro)&$al of I$d)st&ial Relatio$s , Ne. Eelhi
!1 I$dia$ Ro)&$al of T&ai$i$% ? Ee6elo('e$t, Ne. Eelhi
"2
M#RBA" MM" ,+/1SALES AN7 7ISTRIBUTION MANAGEMENT
The ob:ecti6e of this co)&se is to e$able the st)de$ts to )$de&sta$d the i'(o&ta$ce of Sales Ma$a%e'e$t a$d 6a&io)s
'ethods of sales a$d dist&ib)tio$
U$it I, Eefi$itio$, ;b:ecti6es a$d Sco(e, Role of Sales Ma$a%e'e$t i$
Ma&*eti$% Ma$a%e'e$t, Rece$t t&e$ds i$ Sales Ma$a%e'e$t
U$it II, Sales ;&%a$i<atio$, T5(es of sales ;&%a$i<atio$al St&)ct)&es, A$al5sis of Ma&*et a$d Sales 0ote$tial, Sales J)otas,
Sales Te&&ito&ies a$d Sales 4)d%ets1
U$it III, Ma$a%e'e$t of Sales /o&ce, T&ai$i$%, Moti6ati$%, Co'(e$sati$% a$d E6al)ati$% Sales /o&ce,
U$it IV, Ma&*eti$% Cha$$els, St&)ct)&e a$d /)$ctio$s, Cha$$el Eesi%$, Selecti$% a$d Moti6ati$% Cha$$el Me'be&s,
E6al)ati$% Cha$$el, Me'be& 0e&fo&'a$ce1
U$it V, Cha$$el Co$flicts, Reaso$s, Ma$a%i$% Cha$$el Co$flicts1
Te9t 4oo*
Q&ish$a Q @a6alda&, ? Vasa$t M Ca6ale1, Sales a$d Eist&ib)tio$
Ma$a%e'e$t1 Tata McG&a.D@ill Co'(a$51 -22>1
Refe&e$ce 4oo*s
11 E)%e$e1 M1Roh$so$, Ea6id 81Q)&t5 a$d Ebi&ha&d E1Sche)i$%1, Sales
Ma$a%e'e$t1 McG&a. @ill I$te&$atio$al1
-1 Richa&d R1Still, Edea&d +1C)$diff a$d No&'a$ A101Go6a$i1, Sales Ma$a%e'e$t Eecisio$s, 0olicies a$d Cases1 0&e$tice
@all1 -22>1
31 S181G)(ta1, Sales a$d Eist&ib)tio$ Ma$a%e'e$t1 E9cel 4oo*s1
Ro)&$als
-1 Ro)&$al of Ma&*eti$%
31 Ro)&$al of Ma&*eti$% Resea&ch, I$te&$atio$al Ma$a%e'e$t I$stit)te, Ne. Eelhi
"1
M#RBA" MM ,+6"0ONSUMER BE'A%IOUR
The ;b:ecti6e of this co)&se is to de6elo( a$ )$de&sta$di$% o$ co$s)'e& beha6io)&, cha&acte&istics, ()&chase decisio$D
'a*i$% (&ocess, c)sto'e& &elatio$s a$d its a((licatio$ to 'a&*eti$% st&ate%51
U$it I , I$t&od)ctio$ to the St)d5 of Co$s)'e& 4eha6io)& 3 I$te& Eisci(li$a&5 A((&oachP Co$s)'e& a$d Ma&*eti$% St&ate%5
3 Eete&'i$a$ts of Co$s)'e& 4eha6io)& 3 0&ofile of the I$dia$ Co$s)'e&1
U$it II, 0e&ce(tio$ 3 Nat)&e of (e&ce(tio$ 3 (e&ce(tio$ a$d Ma&*eti$% St&ate%5P Moti6atio$ 3 Moti6atio$ Theo&5 a$d
Ma&*eti$% St&ate%5P 0e&so$alit5 a$d E'otio$1
U$it III, 8ea&$i$% a$d Co$s)'e& 4eha6io)&D 4eha6io)&al 8ea&$i$% Theo&iesD Classical Co$ditio$i$%, I$st&)'e$tal
Co$ditio$i$%, Co%$iti6e 8ea&$i$% Theo&5, I$6ol6e'e$t Theo&51
U$it IV, Attit)de Meas)&e'e$t a$d Cha$%eP Self Co$ce(t a$d 8ife St5le Ma&*eti$%P I$fl)e$ce of Social a$d C)lt)&al /acto&s
o$ Co$s)'e& 4eha6io)&3 /a'il5, Refe&e$ce G&o)(s, C&oss C)lt)&al Va&iatio$s i$ Co$s)'e&
4eha6io)&1
U$it V, Co$s)'e& Eecisio$s 0&ocess 3 0&oble' Reco%$itio$ 3 I$fo&'atio$Sea&ch 3 E6al)atio$ Alte&$ati6e a$d Selectio$ 3
0ost 0)&chase 4eha6io)&3 ;&%a$i<atio$al 4)5e& 4eha6io)&1
Te9t 4oo* 8eo$ G1 Schiffi'a$ a$d 8eslie @a<e& Qa$)*1, Co$s)'e& 4eha6io)&1 0ea&so$ Ed)catio$1 Asia, -22>
Refe&e$ce 4oo*s
11 @e$&5 Assael1, Co$s)'e& 4eha6io)&1 +ille5 I$dia1 Ne. Eelhi1
-1 Ra%adish N1 Seth, At)l 0a&6ati&ao a$d G1 Shai$esh1, C)sto'e& Relatio$shi( Ma$a%e'e$t, E'e&%i$% Co$ce(ts, tools a$d a((licatio$s1
Tata Mc G&a. @ill 0)blicatio$s1 Ne. Eelhi, -2211
31 Satish Q14at&a, S@@ Qa<'i1, Co$s)'e& 4eha6io)&1 E9cel 0)blishe&s1
Ro)&$als
11 Co$s)'e& 4eha6io)&
-1 GITAM Ro)&$al of Ma$a%e'e$t, GITAM U$i6e&sit5, Visa*ha(at$a'1
"-
31 Ma$a%e'e$t Re6ie., IIM4
M#RBA" MM ,+*" 0USTOMER RELATIONS'I# MANAGEMENT
The objective of this paper is to provide tools and techniques to the students along with an understanding as how to
manage relationship with customers, and enhance Lifetime alue of !ustomers1
U$it 1, I$t&od)ctio$ a$d si%$ifica$ce of C)sto'e& Relatio$shi( Ma$a%e'e$t, CRM E'e&%i$% Co$ce(tsP Need fo& CRMP
4)ildi$% lo5alt5 a$d &etai$i$% c)sto'e&s, 4)ildi$% C)sto'e& Val)e, CRM A((licatio$sP CRM Model1
U$it II, CRM 0&ocessP I$t&od)ctio$ a$d ;b:ecti6es of a CRM 0&ocessP a$ i$si%ht i$to CRM a$d eDCRM/;$li$e CRMP The
CRM C5cle, CRM 0&ocess fo& ;&%a$i<atio$sP CRM Affiliatio$ i$ Retaili$% Secto&
U$it III, CRM A&chitect)&e, IT Tools i$ CRMP I$t&od)ctio$ to Eata +a&eho)si$%, Eata Mi$i$%, Use of Modeli$% ToolsP
4e$efits of CRM A&chitect)&e i$ Sales 0&od)cti6it5P Relatio$shi( Ma&*eti$% a$d C)sto'e& Ca&e, CRM o6e& I$te&$et1
U$it IV, I'(act of CRM o$ Ma&*eti$% Cha$$elsD Role of cha$$els i$ CRM a$d its si%$ifica$ce, /acto&s affecti$% CRM
th&o)%h cha$$els, Ma:o& challe$%es faci$% CRM th&o)%h cha$$els1
U$it V, I'(le'e$tatio$ of CRMDEle'e$ts of CRM S5ste', CRM i'(le'e$tatio$D4a&&ie&s1
Te9t 4oo*
V1Q)'a&, +e&$e&1R1Rei$a&t<1, C)sto'e& Relatio$shi( Ma$a%e'e$tD A Eata based A((&oach1 +ile5 I$dia Editio$1
Refe&e$ce 4oo*s
11 Ale9 4e&so$, Ste(he$ S'ith, Q)&t Thea&li$%1, 4)ildi$% Eata Mi$i$% A((licatio$s fo& CRM1 Tata McG&a. @ill, -22!1
-1 Moha''ed, @1 0ee&) a$d A1 Sa%ade6a$1, C)sto'e& Reltio$shi( Ma$a%e'e$t1 Vi*as 0)blishi$% ho)se1 Eelhi, -22>1
31 0a)l G&ee$be&%e1, CRMDEsse$tial C)sto'e& St&ate%ies fo& the -1
st
Ce$t)&51Tata McG&a. @ill, -22"1
Ro)&$als
11 Gita' Ro)&$al of Ma$a%e'e$t, GITAM U$i6e&sit5, Visa*ha(at$a'
-1 @a&6a&d 4)si$ess Re6ie., @a&6a&d 4)si$ess School 0)blicatio$ Co1, USA
"3
31 Ma&*eti$% Maste&'i$d
M#RBA" MM ,+," LOGISTI0S AN7 SU##LY 0'AIN MANAGEMENT
The objective of this paper is to acquaint the students the importance of Logistics role and its contribution in current
business environment, along with the effectiveness of "upply !hain management in area of vendor management
U$it I, I$t&od)ctio$ to 8o%istics S5ste' 3 8o%istics 0ositio$i$% 3 Ree$%i$ee&i$% 3 Models of 8o%istics Ma$a%e'e$t 3
8o%istics E$6i&o$'e$t Assess'e$t 3 8o%istics 0e&fo&'a$ce Ma$a%e'e$t1
U$it II, Ma$a%i$% Global 8o%istics a$d S)((l5 Chai$ 3 Co'(o$e$ts 3 St&ate%5 3 So)&ci$% 3 0&oble's a$d Challe$%es 3
Eist&ib)tio$ Cha$$el St&ate%ies 3 U$ce&tai$ties 3 C)sto'e& Se&6ice Iss)es i$ S)((l5 Chai$ 'a$a%e'e$t
U$it III, So)&ci$% a$d T&a$s(o&tatio$ Eecisio$s i$ S)((l5 Chai$ 3 St&ate%ies 3 G)ideli$es fo& So)&ci$% D T&a$s(o&tatio$ 3
Mode 3 Selectio$ 3 Re6e$)e Ma$a%e'e$t1
U$it IV, C)sto'e& Se&6ice 3 Ei'e$sio$s 3 Val)e added Se&6ices 3 I$te%&ated 8o%istics Ma$a%e'e$t 3 ;(e&atio$ 3 0la$$i$% 3
Coo&di$atio$ 3 Ti'e based 8o%istics1
U$it V, I$fo&'atio$ Tech$olo%5 i$ S)((l5 Chai$ 3 E$te&(&ise Reso)&ce 0la$$i$% 3 Eesi%$i$% the i$fo&'atio$ s5ste'1
Te9t 4oo*
Q1 Sh&idha&a 4hat1, 8o%istics a$d S)((l5 Chai$ Ma$a%e'e$t1 @i'ala5a 0)blishi$% @o)se1 -22B1
Refe&e$ce 4oo*s
11 E1Q A%a&.al1, 8o%istics a$d S)((l5 Chai$ Ma$a%e'e$t1 -22"1
-1 Q1 Sh&idha&a 4hat1, 8o%istics a$d S)((l5 Chai$ Ma$a%e'e$t1 -22B1
31 Na&a5a$a Ra$%a&a:1, S)((l5 Chai$ Ma$a%e'e$t fo& Co'(etiti6e Ad6a$ta%e1
Ro)&$als
11 GITAM Ro)&$al of Ma$a%e'e$t, Visa*ha(at$a'
-1 I$dia$ Ro)&$al of Ma&*eti$% Resea&ch1
31 Ro)&$al of Ma&*eti$%
"=
M#RBA" SY ,+/" SYSTEM ANALYSIS AN7 7ESIGN
The ob:ecti6es of the co)&se is to )$de&sta$d the s5ste' co$ce(t a$d its &elatio$ to the de6elo('e$t of a b)si$ess
s5ste', )$de&sta$d the tech$i7)es $eeded to de6elo( a b)si$ess s5ste' a$d ha6e ha$ds o$ e9(e&ie$ce i$ .o&*i$% .ith
the st&)ct)&ed a$d ob:ect o&ie$ted tools fo& a$al5sis a$d desi%$
U$it I, S5ste' Co$ce(t D Eefi$itio$, Cha&acte&istics, Ele'e$ts of s5ste', Eiffe&e$t t5(es of S5ste', S5ste' Ee6elo('e$t 8ife
C5cle 3 A$ o6e&6ie. of 6a&io)s (hases of s5ste' de6elo('e$t, Eiffe&e$t de6elo('e$t 'ethodolo%ies 3 +ate&fall Model,
0&otot5(i$%, S(i&al Model, A)to'ati$% e9isti$% s5ste', Modif5i$% e9isti$% s5ste', Cha$%e Ma$a%e'e$t
U$it II, I$itial I$6esti%atio$ D Eete&'i$i$% )se&s &e7)i&e'e$ts a$d a$al5sis, fact fi$di$% (&ocess a$d tech$i7)es1 /easibilit5
st)d5 D Tech$ical, ;(e&atio$al ? Eco$o'ic /easibilities, Cost/4e$efit A$al5sis of $e. s5ste'
U$it III, St&)ct)&ed S5ste' A$al5sis a$d Eesi%$ 3 Eata /lo. Eia%&a', Eata Eictio$a&5, 0se)do code a$d St&)ct)&ed E$%lish,
Eecisio$ Tables, Eecisio$ T&ees, Eesi%$ of Use& i$te&face
U$it IV, ;b:ect ;&ie$ted A$al5sis a$d Eesi%$ 3 I$t&od)ctio$ to UM8 3 Eiffe&e$t Tools i$ ;;AE
U$it V, S5ste' testi$% a$d 7)alit5 ass)&a$ce, S5ste' Eoc)'e$tatio$, ste(s i$ s5ste' i'(le'e$tatio$ a$d soft.a&e
'ai$te$a$ce1
Te9t 4oo*
Qe$dall1, S5ste' A$al5sis a$d Eesi%$1 0&e$tice @all of I$dia1 Ne. Eelhi,
-22B1
Refe&e$ce 4oo*s
11 A1 @offe&, /1 Geo&%e, S1 Valaciah1, Mode&$ S5ste' A$al5sis a$d Eesi%$1
0ea&so$ Ed)catio$1 Ne. Eelhi, -22"1
-1 ISRE G&o)(, St&)ct)&ed S5ste' A$al5sis a$d Eesi%$1 Tata McG&a. @ill1
Ne. Eelhi, -22B1
31 +hitte$, Reffe&a51 81, S5ste' A$al5sis a$d Eesi%$ Methods1 Tata McG&a.
@ill1 Ne. Eelhi, -22B1
Ro)&$als
11 Co'()te&s Toda5, Ne. Eelhi,
-1 Eata J)est, Ne. Eelhi,
31 I$fo&'atio$ Tech$olo%5, Ne. Eelhi
"!
M#RBA" SY" ,+6 " E"0OMMER0E
The objective of this course is to provide basic knowledge about #$!ommerce trends in #lectronic !ommerce and
get an overview of M$commerce
UNIT I, I$t&od)ctio$ to EDCo''e&ce 3 Eefi$itio$s 3D T5(es of ED Co''e&ceD4e$efits of EDCo''e&ce 3 8i'itatio$s of ED
Co''e&ce, Models of EDCo''e&ce 3 4-C, 4-4, C-C, Cha&acte&istics of Each Model
UNIT II, Elect&o$ic Ma&*et St&)ct)&e 3 4)si$ess Model of Elect&o$ic Ma&*eti$% 3 0&oced)&e fo& I$te&$et Sho((i$%, Co$s)'e&
0e&s(ecti6e 3 4-CD Cha&acte&istics of I$te&$et S)&fe&sD Se&6ice i$ C5be&s(ace, Ad6e&tisi$% i$ ED Co''e&ce 3 Methods a$d
St&ate%ies
UNIT III, /i$a$cial T&a$sactio$ th&o)%h EC D Elect&o$ic 0a5'e$t S5ste's 3Sec)&it5 sche'es i$ Elect&o$ic 0a5'e$t S5ste's
3 Elect&o$ic C&edit Ca&d S5ste', 4&o*e& 4ased Se&6icesD T&adi$% Stoc*s ;$li$e 3 C5be& ba$*i$% a$d 0e&so$al /i$a$ce
UNIT IV, EC St&ate%5 3 St&ate%ic 0la$$i$% fo& EC, I$d)st&5 a$d Co'(etiti6e A$al5sisDSt&ate%5 /o&')latio$ 3 C&itical
S)ccess /acto&s fo& ECD A Val)e A$al5sis A((&oach 3 Ret)&$ o$ I$6est'e$t a$d Ris* A$al5sis 3 EC St&ate%5 i$ Actio$1
UNIT V, I$t&od)ctio$ to MDCo''e&ce 3 I'(o&ta$ce of MDCo''e&ce, MDCo''e&ce Val)e Chai$, MD Co''e&ce Se&6ices,
T&e$ds i$ MDCo''e&ce
Te9t 4oo*
Ef&ai' T)&ba$, Ea6id Qi$%, Rae 8ee, Ee$$is Viehla$d1, Elect&o$ic Co''e&ce, A Ma$a%e&ial 0e&s(ecti6e1 0ea&so$
Ed)catio$1 Ne. Eelhi,
""
-22>1
Refe&e$ce 4oo*s
11 4has*a&, 4ha&at1, EDCo''e&ce1 Tata McDG&a. @ill1 Ne. Eelhi, -22"1
-1 C1S1V M)&t51, EDco''e&ce 1 Co$ce(ts, Models, St&ate%ies, @i'ala5a 0)blishi$% ho)se1 -22>1
31 Ra6i Qala*ota a$d A$d&e. 41 +hi$sto$1, Elect&o$ic Co''e&ceP A Ma$a%e&s G)ide1 0ea&so$ Ed)catio$1 -22>1
Ro)&$als
31 GITAM Ro)&$al of Ma$a%e'e$t , Visa*ha(at$a'
M#RBA" SY ,+*" 7ATABASE MANAGEMENT SYSTEMS
The objective of this course is to enable students to understand various components on %ata &ase Management
U$it I I$t&od)ctio$ to E4MS, Co'(o$e$ts of E4MSP Ad6a$ta%es a$d disad6a$ta%es of E4MSP Eatabase 'odels, &elatio$al,
hie&a&chical, $et.o&*, ob:ect o&ie$ted1
U$it II Relatio$al Eatabases, Relatio$al data st&)ct)&e, T)(le att&ib)tes, set, &elatio$al al%eb&a o(e&ato&s, e$tit5 &elatio$shi(
dia%&a's, desi%$ of ED R Modeli$%P No&'ali<atio$, 1N/, -N/, 3N/1
U$it III Eist&ib)ted Eata bases, Eist&ib)ted data sto&a%e, $et.o&* t&a$s(a&e$c5, Clie$t se&6e& tech$olo%5 a$d Net.o&*s,
Se&iliabilit5, isolatio$, t&a$sactio$ defi$itio$ i$ SJ8
U$it IV S(ecial Eatabases, data a$al5sis, data .a&e ho)si$%, data 'i$i$%, s(atial a$d %eo%&a(hical, ')lti'edia databasesP
'obilit5 a$d (e&so$al database1
U$it V ;&acleDi$t&od)ctio$, cha&acte&istics of SJ8P SJ8 co''a$ds fo& data defi$itio$ ? data 'a$i()latio$, 6ie.s,
(&oced)&es, i$de9i$%, 08/SJ8, /o&' desi%$ (&ocess, t&i%%e&s, SJ8 Re(o&t .&ite&, SJ8D'e$)s1 ( 0&acticals#
Te9t 4oo*
Ab&aha' Silbe&shat<, @e$&5/1 Qo&th ? S1S)da&sha$1, Eatabase S5ste' co$ce(ts1 Tata Mc G&a. @ill1 -22>1
Refe&e$ce 4oo*s
"B
11 Ale9i$ 8eo$, Mathe.s lea$, Eatabase Ma$a%e'e$t S5ste's, Vi*as 0)blicatio$s, Ne. Eelhi, -221
-1 Ge&ald (o&t, Eatabase Ma$a%e'e$t S5ste's, Tata Mc%&a. @ills, Ne. Eelhi, -22B1
31 0ete& Rob, Ca&los Co&o$el, Eatabase S5ste's, Tho'so$ Co)&se Tech$olo%5, -22B1
Ro)&$als
M#RBA" SY ,+," ENTER#RISE RESOUR0E #LANNING
This co)&se ai's at (&o6idi$% ;6e&all *$o.led%e &e%a&di$% the co$ce(ts a$d st&)ct)&e of ER0 s5ste's to i'(a&t
$ecessa&5 'a$a%e&ial s*ills fo& ER0 i'(le'e$tatio$ i$ a b)si$ess e$te&(&ise a$d to )$de&sta$d the i$te%&atio$ (&ocess
of all the 'od)les i$ a$ ER0 (ac*a%e
U$it I, A$ o6e&6ie. of E$te&(&ise 3 I$te%&ated Ma$a%e'e$t S5ste's, 4)si$ess Modeli$%, I$te%&ated Eata Model, I$t&od)ctio$
to ER0 D /eat)&es of ER0, Ris*s a$d 4e$efits of ER01
U$it II, ER0 Ma&*et(lace D Ma&*et(lace E5$a'ics, Cha$%i$% ER0 'a&*et, ER0 i$ I$dia
U$it III, /)$ctio$al 4)si$ess Mod)les i$ ER0 0ac*a%es 3 ER0 'od)les, I$te%&atio$ of ER0, s)((l5 chai$ a$d C)sto'e&
Relatio$shi( A((licatio$s
U$it IV, ER0 I'(le'e$tatio$ 3 4asics of ER0 i'(le'e$tatio$, ER0 i'(le'e$tatio$ life c5cle, 4)si$ess 0&ocess Modeli$% fo&
de6elo(i$% ER0 s5ste', ER0 (ac*a%e selectio$, ER0 t&a$sitio$ st&ate%ies, ER0 i'(le'e$tatio$ (&ocess, ER0 o(e&atio$s a$d
Mai$te$a$ce1
U$it V, ER0 Qe5 Iss)es D ER0 a$d EDCo''e&ce, ER0 Ve$do&s, /)t)&e Ei&ectio$s a$d t&e$ds i$ ER01
Te9t 4oo*
">
Ale9is, 8eo$1, E$te&(&ise Reso)&ce 0la$$i$%, Tata McG&a. @ill1 Ne.
Eelhi, -22>1
Refe&e$ce 4oo*s
11 Ale9is, 8eo$1, E$te&(&ise Reso)&ce 0la$$i$% Ee'5stified1 Tata McG&a. @ill1 Ne. Eelhi, -22>1
-1 Elle$ Mo$*, 4&et +a%$e&1, Co$ce(ts i$ ER01 Tho'so$ 8ea&$i$%1 Ne. Eelhi, -22B1
31 Ga&%, V1Q1 a$d Ve$*at, Q&ish$a, N1Q1, ER0 Co$ce(ts a$d 0&actices1 0@I 0)blicatio$s1 -22"1
Ro)&$als
11 GITAM Ro)&$al of Ma$a%e'e$t , GITAM U$i6e&sit5, Visa*ha(at$a'
-1 I$fo&'atio$ Tech$olo%5, Ne. Eelhi
31 S5ste's Ma$a%e'e$t, IC/AI, @5de&abad
M#RBA (BI",+/1 BAN&ING LA3 AN7 #RA0TI0E
(;b:ecti6e of this co)&se is to ac7)ai$t the st)de$t .ith I$dia$ 4a$*i$% 8a. a$d 0&actice#
UNIT I 1 Ban4in$ Re$u!ation A.tF /=,= 3 its salie$t feat)&es 3 4a$*i$% Co'(a$ies (A'e$d'e$ts # Acts, 1"2,
1"1 a$d 1"- 3 4a$*i$% 8a.s a'e$d'e$ts Act, 1"> 3 4a$*i$% a$d 8e%islatio$ a$d Refo&'s II 3
Ei'e$sio$s of Re%)lato&5 a$d S)(e&6iso&5 f&a'e.o&*1
UNIT II , Ban4in$ #rodu.ts , I$t&od)ctio$ to diffe&e$t t5(es of ba$* (&od)cts 3 Sa6i$% ba$* acco)$t 3 fi9ed
de(osits 3 c)&&e$t acco)$ts 3 o6e& d&aft acco)$t 3 cash c&editsD NRI de(osits D ho)si$% loa$s 3 (e&so$al loa$sD
6ehicle loa$s1 Calc)latio$ of i$te&est (a5'e$ts o$ sa6i$% ba$* acco)$t D /Es3c)&&e$t acco)$t1 0&i'a&5
le$di$% &ate 3 calc)latio$ of EMIs , o$ ho)si$% loa$ 3 (e&so$al loa$D6ehicle loa$s 3%old loa$s1
UNIT III , O>erations of 7ifferent t5>es of .ustomer a..ounts , o(e$i$% of diffe&e$t t5(es of acco)$ts 3Mi$o&
"
3 'a&&ied .o'a$Da%e$ts 3e9ec)to&s 3(a&t$e&shi( 3 :oi$t stoc* co'(a$iesDlocal a)tho&itiesD ba$*e&s d)ties a$d
&es(o$sibilities1
UNIT I% 1 #a5ment and Sett!ement S5stem , (a5'e$t a$d settle'e$t s5ste's i$ I$diaDc&edit ca&d o(e&atio$sD
elect&o$ic f)$ds t&a$sfe&Delect&o$ic clea&i$% se&6icesDMICR clea&i$%Dche7)e t&a$sactio$s1
UNIT % 1 Loans and Ad@an.es 1 0&i$ci(les of le$di$% 3li7)idit5 3(&ofitabilit5Dsafet5 a$d sec)&it5D
Methods of %&a$ti$% of ad6a$ces 3cash c&editDo6e& d&aftD4ills disco)$ti$% 3 Iss)e of lette&s of c&edit
loa$sDsec)&ed ad6a$ces 3 o$ la$d a$d b)ildi$% 3 stoc* e9cha$%e sec)&ities 3life i$s)&a$ce (olicies 3
)$sec)&ed ad6a$ces1 I$t&od)ctio$ to ba$* a)dit 3 a)dit co'(lia$ce (&oced)&es 3 ba$*e& d)ties1
Case let
Re.ommended Boo4
QC1 Se*ha& a$d 8e*sh'5 She*a& , Ban4in$ T?eor5 and #ra.ti.e, Vi*as 0)blishi$% @o)se 06t18td1
Noida -2
th
Editio$, -2121
Referen.es
11Vi:a5a&a%a6a$ I5e$%a&, Introdu.tion to Ban4in$ F E9cel 4oo*s F -212
2.Bhole !." #inancial !ar$ets and %nstittuions " Tata !c &raw 'ill" (elhi" 2001 )Te*t Boo$)
31S&i6asta6a R M1, Ma$a%e'e$t of I$dia$ /i$a$cial I$stit)tio$s, @i'ala5a 0)blishi$% @o)se, M)'bai
=1Qha$ M Y1, I$dia$ /i$a$cial S5ste', Tata Mc G&a. @ill, Eelhi
!1Ta$da$ M 81, 4a$*i$% , 8a. a$d 0&actice i$ I$dia, I$dia 8a. @o)se, Ne. Eelhi
"1Ee*oc*, Ce$t&al 4a$*i$%, C&osb5 8oc*.ood Sta(les, 8o$do$
M#RBA (BI",+6 1 MER0'ANT BAN&ING & FINAN0IAL SER%I0ES

(;b:ecti6e of this co)&se is to fa'ilia&i<e the st)de$t .ith 'e&cha$t ba$*i$% a$d fi$a$cial
se&6ices i$ I$dia$ /i$a$cial S5ste's#
Unit "I1 Mer.?ant Ban4in$ 3 I$t&od)ctio$D Eefi$itio$ 3o&i%i$ 3se&6ice of 'e&cha$t ba$*i$% /)$ctio$sD
Me&cha$t 4a$*i$% i$ I$dia, SE4I %)ideli$es fo& Me&cha$t 4a$*e&s D Role of 'e&cha$t ba$*e&s i$ f)$d &aisi$%
D (&i6ate (lace'e$tD&ole of 'e&cha$t ba$*i$%1
Unit"II1 Mer.?ant Ban4in$ Re$u!ator5 S5stemI A((oi$t'e$t a$d &ole of 'e&cha$t ba$*e&s, )$de&.&ite&s,
B2
b&o*e&sDSE4I Re%)latio$s D Re%ist&atio$ of Me&cha$t 4a$*e&sDGe$e&al ;bli%atio$sD 0&oced)&e fo& I$s(ectio$D
0&oced)&e fo& actio$ i$ case of defa)ltD code of co$d)ct fo& 'e&cha$t ba$*e&sD SE4I %)ideli$es fo& 'e&cha$t
ba$*e&s1
Unit"III1 Mar4etin$ of Ne Issues " SE4I %)ideli$es fo& ()blic iss)es 3 boo* b)ildi$% D(&ici$% of iss)e,
(&o'ote&s co$t&ib)tio$D U$de&.&iti$% of iss)es, Allot'e$t of sha&es, 0&oced)&es fo& $e. iss)es, eDt&adi$%1D
Se.ondar5 mar4et " Role, i'(o&ta$ce, o&%a$i<atio$ of stoc* e9cha$%esD listi$% of sec)&ities i$ stoc*
e9cha$%esP T&adi$% 'echa$is'DSc&ee$ based t&adi$%D i$side& t&adi$%DI$te&$et based t&adi$%1
Unit (I%1 Mutua! Funds 3 T5(es 3 Sche'es 3 E6al)atio$ of 0e&fo&'a$ce of /)$d Ma$a%e& 3 SE4I G)ideli$es
o$ M)t)al /)$ds D Ee(osito&ies " Role a$d $eed, The de(osito&ies Act 1"P SE4I (Ee(osito&ies a$d
0a&tici(a$ts Re%)latio$# 1"D Natio$al Sec)&ities Ee(osito&5 8td1 (NSE8#D/)$ctio$s1
Unit "%1 0redit Ratin$ and %enture 0a>ita! 1 " C&edit Rati$% A%e$cies 3 Nat)&e 3 /acto&s co$side&ed 3 Rati$%
(&oced)&e 3 I$st&)'e$ts &ated 3 Re6isio$s i$ &ati$% DVe$t)&e Ca(ital /)$ds 3 Mea$i$%D Eefi$itio$D ;&i%i$ a$d
G&o.th of Ve$t)&e Ca(italD Sta%es of 6e$t)&e ca(ital fi$a$ci$%D Role a$d 0&o%&ess i$ I$dia1
0ase Let
TeAt Boo4
7r- S- Gurusam5F Mer.?ant Ban4in$ and Finan.ia! Ser@i.esF Tata M. Gra ?i!!- 6+//F Ne 7e!?i-
Referen.es1
1. !achi +aju" '.+, !erchant Ban$in-. /ile0 1astern td.. 2ew (elhi.)Te*t Boo$)
-1 Ealto$, Roh$ M,, @o. the stoc* Ma&*et .o&*s, 0&e$tice @all, Ne. Eelhi1
31 G)(ta, 81C1, Stoc* E9cha$%e T&adi$% i$ I$diaP Societ5 fo& Ca(ital Ma&*et Resea&ch a$d Ee6elo('e$t, Eelhi1
=1 Machi Ra:), @1R, +o&*i$% of Stoc* E9cha$%es i$ I$diaP +ile5 Easte&$ 8td1P Ne. Eelhi1
M#RBA"BI" ,+*"LIFE INSURAN0E #RO7U0TS AN7 MANAGEMENT
The objective of this course is to make the students learn practices in life insurance management including
different products in life insurance
B1
Unit I1 8ife I$s)&a$ce Co$ce(tD 4asic 0&i$ci(les of 8ife I$s)&a$ceD Ut'ost Good /aithD I$s)&a$ce I$te&est
3 T5(es of 8ife I$s)&a$ce (&od)cts 3 Va&iatio$s of +hole 8ife I$s)&a$ceD ;the& T5(es of 8ife I$s)&a$ces1
IREA %)ideli$es1
Unit II1 8ife I$s)&a$ce Co$t&act)al 0&o6isio$sD Ei6ide$d ;(tio$sD No$ /o&feit)&e of o(tio$sD Settle'e$t
;(tio$s D Additio$al 8ife I$s)&a$ce 4e$efitsD I$s)&a$ce 0&ici$%D ;b:ecti6es of Rate Ma*i$%D Rate Ma*i$% I$
8ife I$s)&a$ce1
Unit III, @ealth a$d Eisabilit5D I$co'eD I$s)&a$ceD T5(es of I$di6id)al @ealth I$s)&a$ce Co6e&a%esD
I$di6id)al Medical E9(e$se Co$t&act)alD G&o)( I$s)&a$ceD G&o)( 8ife I$s)&a$ce 0la$sD G&o)( Medical
E9(e$se I$s)&a$ce1
Unit I%1 E'(lo5ee 4e$efitsD Reti&e'e$t 0la$sD /)$da'e$tals of 0&i6ate Reti&e'e$t 0la$sD T5(es of
J)alified Reti&e'e$t 0la$sD 0&ofit Sha&i$% 0la$sD Self Reti&e'e$t 0la$s /o& E'(lo5edD Si$%le Reti&e'e$t
0la$sD Si'(lified Reti&e'e$t 0e$sio$1
Unit %1 Eeath Clai' settle'e$ts D 0e&so$al Accide$t I$s)&a$ce, 4asic 0&i$ci(les, Co6e&a%e a$d 4e$efits,
0&o6isos a$d E9cl)sio$s, Rati$%, E9te$sio$s, Eisco)$ts o$ clai' settle'e$ts1
(Students are reHuired to >re>are a insuran.e >ro>osa! >!an and suEmit for /+ mar4s- T?ese mar4s are to Ee
.onsidered in t?e >!a.e of interna! assessment .arr5 /+ mar4s-)
0ase Let
TeAt Boo41 8ife I$s)&a$ce (&i$ci(les a$d 0&actice, The IC/AI U$i6e&sit5, @5de&abad, -22B
Referen.e Boo4s1
11 4lac* R&1 S*i((e& R&1, @ealth I$s)&a$ce, 0ea&so$ Eelhi, -22B1
-1 M1N1 Mish&a, I$s)&a$ce 0&i$ci(les a$d 0&actice, S1Cha$d, Ne. Eelhi, -22B1
31 M1R1Mathe., I$s)&a$ce 0&i$ci(les a$d 0&actice, R4SA 0)blishe&, Rai(e&,-22B
=1 T1T1 Seth, I$s)&a$ce, 0&i$ci(les a$d 0&actice, S1 Cha$d, Ne. Eelhi, -22B1

M#RBA"IN ,+," GENERAL INSURAN0E #RO7U0TS AN7 MANAGEMENT
The objective of this course is to acquaint the students with the e'pertise in (on$Life )nsurance Management
and its products
Unit I, 0&i$ci(les ;f Ge$e&al I$s)&a$ceD ;&i%i$ A$d Ca)se ;f /i&e I$s)&a$ceD /i&e I$s)&a$ce Co$t&actD
Qi$ds ;f 0oliciesD 0a5'e$t ;f Clai'D 0&o%&ess ;f /i&e I$s)&a$ce I$ I$dia1
Unit II, Nat)&e ;f Ma&i$e I$s)&a$ce Co$t&actD Ma&i$e I$s)&a$ce 0oliciesD 0olic5 Co$ditio$DT5(es of
Ma&i$e losses1
Unit III1 Moto& I$s)&a$ceD Qi$ds ;f 0oliciesDT5(es of 6ehicles, 0&oced)&es ;f I$s)&a$ceD A((licatio$ ;f
B-
8i'it ;f I$de'$it5D E$%i$ee&i$% I$s)&a$ceD Thi&d (a&t5 ad'i$ist&atio$ D Clai's ;f 0&o:ect I$s)&a$ceD R)&al
I$s)&a$ce I$ I$dia1
Unit I%, 0e&so$al 0&o(e&t5 A$d 8iabilit5 Ris*D The 8iabilit5 Ris*D 4asis ;f 8e%al 8iabilit5D 8a. ;f
Ne%li%e$ceD I'()ted Ne%li%e$ceD Res I(sa -2 J)ite&D S(ecific A((licatio$s ;f The 8a. ;f Ne%li%e$ceD
C)&&e$t To&t 3 8iabilities 0&oble's1
Unit %, E$%i$ee&i$% I$s)&a$ceD a((licatio$ of basic (&i$ci(les, Sco(e of co6e&, &ati$%, )$de&.&iti$% a$d
clai's (&ocessi$% )$de& 6a&io)s e$%i$ee&i$% (olicies1 I$t&od)ctio$ to health i$s)&a$ce 3 diffe&e$t (&od)cts of
health i$s)&a$ce 3 settle'e$t of clai's 3 (&od)ces a$d &)les1
TeAt Boo41 Ge$e&al I$s)&a$ce 0&i$ci(les a$d 0&actice, The IC/AI U$i6e&sit5, @5de&abad, -22B
Referen.e Boo4s1
11 Neela' C1 G)lati1, 0&i$ci(les a$d 0&actice of I$s)&a$ce Ma$a%e'e$t1, E9cel 4oo*s, -22B
-1 Geo&%e E1 Ra:da1, 0&i$ci(les of Ris* Ma$a%e'e$t A$d I$s)&a$ce, 0ea&so$ Ed)catio$, -22B1
31 M1R1Mathe., I$s)&a$ce 0&i$ci(les a$d 0&actice, R4SA 0)blishe&, Rai(e&,-22B
=1 01Q1G)(ta, /)$da'e$tals of I$s)&a$ce A$d Ris* Ma$a%e'e$t, @i'ala5a 0)blishi$% @o)se, Ne.
Eelhi, -22B1
!1 ICD3B, I$s)&a$ce I$stit)te ;f I$dia, M)'bai, -22B1
Bourna!s1
-1 Yo%a*she'a, lic ;/ I$dia, M)'bai1
31I$s)&a$ce Ti'es, Calc)tta1
=1I$s)&a$ce Ch&o$icle, IC/AI, @5de&abad
1
B3
M#RBA"RM" ,+/1 RETAIL STORE O#ERATIONS
To equip the students with retail environment, (ature and scope in )ndian economy )ts emerging trends towards globali*ation in
present scenario
Unit I1 Retail S)((l5 'a$a%e'e$t 3 S)((l5chai$ i$te%&atio$ 3 Collabo&ati6e (la$$i$% fo&ecasti$% a$d &e(le$ish'e$t (C0/R#1
Unit II1 Me&cha$disi$% 3 The b)5e& &ole a$d &es(o$sibilities 3 The (&ocess of 'e&cha$dise (la$$i$% 3 Methods of 'e&cha$dise
(&oc)&e'e$t 3 Retail (&ici$% a$d e6al)ati$% 'e&cha$dise (e&fo&'a$ce
Unit III1 Cate%o&5 Ma$a%e'e$t 3 Reaso$s fo& the e'e&%e$ce of cate%o&5 'a$a%e'e$t D Co'(o$e$ts of cate%o&5 'a$a%e'e$t 3
Cate%o&5 'a$a%e'e$t b)si$ess (&ocess 1
Unit I%1 U$de&sta$di$% the Retail Co$s)'e& 3 /actos i$fl)e$ci$% the &etail sho((e& 3 C)sto'e& decisio$D'a*i$% (&ocess 3
Ma&*et &esea&ch1
Unit %1 Sto&e ;(e&atio$s a$d 0&ofitabilit5 3 Qe5 &oles i$ a sto&e e$6i&o$'e$t 3 Qe5 co'(o$e$ts of &etail o(e&atio$s 3 Retail
eco$o'ics 3 The ! SHs of Retail o(e&atio$s1
TeAt Boo41 Retaili$% Ma$a%e'e$t, Te9t ? Cases 3 S.a($a0&adha$, Tata Mc G&a.D@ill 0)blishi$% ho)se -22>
Referen.e Boo4s1
1 Retail 'a$a%e'e$t 3 8e65 a$d +e&b<, Tata Mc G&a.D@ill 0)blishi$% ho)se -22>
- Retail Ma&*eti$% 'a$a%e'e$t 3 +1 Ste.a&d, @i'ala5a 0)blishi$% ho)se, -22"1
3 Retail Ma$a%e'e$t, A St&ate%ic a((&oach 3 4a&'a$, 0&e$tice 3 @all of I$dia (6t 8td, -22>
Bourna!s1
- Ro)&$al of the Acade'5 of the Ma&*eti$% Scie$ce, Ne. Eelhi
3 Ro)&$al of Ma&*eti$%, @5de&abad
= Ro)&$al of Ma&*eti$% Resea&ch, Ne. Eelhi
B=
M#RBA"RM" ,+61 RETAIL FORMATS
To equip the students with retail formats and environment of )ndian retail )ts emerging trends towards globali*ation in present
scenario
Unit I1 The Retail E$6i&o$'e$tDCo$t&ib)tio$ of &etaili$% to the I$dia$ eco$o'ic sce$a&ioD/o&ei%$ Ei&ect i$6est'e$t i$ &etail i$
I$diaDRetail fo&'ats a$d thei& e6ol)tio$1
Unit II1 Classificatio$s of &etaile&s 3 8e%al fo&' 3 ;(e&atio$al st&)ct)&e 3 Eesi%$ of se&6ice a$d (&ici$% (olic5 3 8ocatio$ 3 Si<e
of o)tlet based o$ c)sto'e& co$tact1
Unit III1 T5(es of &etaile&s based o$ 'e&cha$dise a$d (&ici$% 3 Ee(a&t'e$tal sto&e 3 s(ecialit5 sto&e 3 Eisco)$t sto&es 3 S)(e&
Ma&*ets a$d @5(e& Ma&*ets1
Unit I%1 T5(es of &etaile&s based o$ o(e&atio$al st&)ct)&e 3 I$te&de(e$de$t T&ade&s 3 M)lti(le o& &etail chai$ sto&es 3 Coo(e&ati6e
societies 3 Co$cessio$ai&e f&a$chisi$% 3 No$ Sto&e &etaili$% 3 Ei&ect selli$%D elect&o$ic &etaili$%1
Unit %1 Sho((i$% t&e$ds i$ I$dia$ &etail Ma&*et 3 Co$s)'e&is' a$d ethics i$ &etaili$% 3 Co&(o&ate social Res(o$sibilit51
TeAt Boo41 Retail 'a$a%e'e$t 3 A&if shei*h Qa$ee< /athi'a, @i'ala5a 0)blishi$% ho)se, -22>
Referen.e Boo4s1
1 Retail 'a$a%e'e$t 3 S):a Nai&, @i'ala5a 0)blishi$% @o)se, -22>
- Retail Ma$a%e'e$t, A St&ate%ic a((&oach 3 4a&'a$, 0&e$tice 3 @all of I$dia (6t 8td, -22>
3 Retail Me&cha$disi$% 3 Ea6id Gilbe&t, 0ea&so$ Ed)catio$ -22B
Bourna!s1
B!
M#RBA"RM" ,+*1 RETAIL LO0ATIONS
To equip the students with retail environment in )ndia and its emerging trends towards globali*ation in present scenario
Unit I1 Global Retail Ma&*et 3 Iss)es ? Challe$%esd 3 E'(o.e&ed Co$s)'e& 3Techolo%5 e$abled efficie$cies1
Unit II1 Sto&e Si<e 8ocatio$ 3 Site Selectio$ 3 Isolated Sto&e o& a f&eesta$di$% locatio$ 3 Ste(s i$6ol6ed i$ choosi$% a &etail
locatio$1
Unit III1 Methods of E6al)ati$% a T&adi$% a&ea 3 @e&sch'a$ I$de9 3 I$de9 of Retail Sat)&atio$ 3 8a. of &etail %&a6iat&ias 3
Ce$t&al (lace theo&51
Unit I%1 Sto&e (la$$i$%,desi%$ ? la5o)t 3 Sto&e (la$$i$% 3 8ocatio$ (la$$i$% 3 Sto&e desi%$i$% ? &etaili$% 'i9 3 S(ace Mi9 3
/loo& S(ace Ma$a%e'e$t1
Unit %1 T&e$ds i$ Retail 0&o(e&t5 Ee6elo('e$t i$ I$dia1
1 TeAt Boo41 S.a($a 0&adha$, Retaili$% Ma$a%e'e$t D Te9t a$d Cases, Tata Mc G&a. @ill, seco$d editio$ -22>1
Referen.es1
1 Retail 'a$a%e'e$t 3 S):a $ai&, @i'ala5a 0)blishi$% @o)se, -22>
- Retail 'a$a%e'e$t 3 /i$a$cial (&i$ci(les a$d (&actices 3 Gibso$, Raico 0)blishi$% ho)se -22B1
3 Retail e$6i&o$e'e$t a$d o(e&atio$s 3 A$d&e. R1 Ne.'a$ a$d 0ete& C)lle$, Tho'so$ lea&$i$%, -22B
Bourna!s1
B"
M#RBA"RM" ,+,1 RETAIL BUYING AN7 MER0'AN7ISE MANAGEMENT
To equip the students with retail environment in )ndia and its emerging trends towards globali*ation in present scenario
Unit I1 /)$da'e$tals of Me&cha$disi$% 3 Me&cha$dise st&ate%ies 3 0la$$i$% 3 so)&ci$% 3 A&&a$%i$% a$d Eis(la5s 3 S(ace
'a$a%e'e$t1
Unit II1 I$t&od)ctio$ to 4)5i$% 'e&cha$dise 3 T5(es of b)5i$% 3 ;&%a$i<atio$ so)&ces of 'e&cha$dise 3 S)((lie& selectio$ 3
Ne%otiati$% .ith 6e$do&s 3 A&t of s)ccessf)l $e%otiatio$ 3 4)5i$% of sta(le 'e&cha$dise a$d fashio$ 'e&cha$dise 3 ethical a$d
8e%al iss)es i$ 4)5i$% 'e&cha$dise1
Unit III1 I$t&od)ctio$ to (la$$i$% 'e&cha$dise 3 asso&t'e$t 3 Co$ce(t 3 0la$$i$% tools fo& 'e&cha$disi$% 'a$a%e'e$t 3
Me&cha$dise b)d%et (la$ o& b)5i$% (la$ 3 Stoc* list 3 o&%a$i<i$% the b)5i$% (&ocess1
Unit I%1 I$t&od)ctio$ to (&ici$% the 'e&cha$dise 3 /acto&s affecti$% the (&ici$% decisio$s 3 0&ici$% st&ate%ies 3 de'a$d o&ie$ted
(&ici$% 3 Ethical iss)es i$ (&ici$%1
Unit %1 I$t&od)ctio$ to Co$t&olli$% 'e&cha$dise 3 Me&cha$dise t)&$o6e&s 3 Methods of 'e&cha$dise co$t&ol 3 $eed fo& the
(h5sical i$6e$to&5 3 Stoc* 6al)atio$1
TeAt Boo41 Retail 'a$a%e'e$t 3 A&if Shei* a$d Qa$ee< /ati'a, @i'ala5a 0)blishi$% ho)se 0)blished i$ -22>
Referen.e Boo4s1
1 Retail 'a$a%e'e$t 3 S):a Nai&, @i'ala5a 0)blishi$% ho)se -22>
- Retail 'a$a%e'e$t 3 /i$a$cial (&i$ci(les a$d (&actices 3 Gibso$, Raico 0)blishi$% ho)se -22B1
3 Retail e$6i&o$'e$t a$d o(e&atio$s 3 A$d&e. R1 Ne.'a$ a$d 0ete& C)lle$, Tho'so$ lea&$i$%, -22B
Bourna!s1
BB
M#RBA":+) & :+<1 0URRENT BUSINESS AFFAIRS (0BA)
CURRENT 4USINESS A//AIRS (C4A# (!2 Ma&*s# I$t&od)ctio$
This co)&se is i$t&od)ced .ith the 6ie. to c&eate a.a&e$ess o$ c)&&e$t b)si$ess e6e$ts ha((e$i$% i$ I$dia a$d a&o)$d the .o&ld1
Co)&se ;b:ecti6es
1# To c&eate a.a&e$ess o$ c)&&e$t b)si$ess 'atte&s -# I'(&o6e &eadi$% habits
3# I'(&o6e c&itical thi$*i$% o$ b)si$ess iss)es =# E7)i( st)de$ts .ith *$o.led%e a$d s*ills to s)cceed i$ :ob i$te&6ie.s
Teachi$% Methods
The st)de$t is &e7)i&ed to &ead a 4)si$ess 'a%a<i$e s)((lied b5 the I$stit)tio$ a$d a((ea& fo& o$li$e 7)i< co$d)cted o$ each
iss)e1 E)&i$% the class sessio$ (t.o (e&iods (e& .ee*# G&o)( Eisc)ssio$ is co$d)cted (%&o)( of "D>#1 St)de$ts .ho a&e abse$t
fo& a$5 of the G&o)( Eisc)ssio$s .ill be losi$% a cha$ce1
Assess'e$t
;$li$e assess'e$ts a&e co$d)cted fo& calc)lati$% "2I of the o6e&all %&ade1 The &e'ai$i$% =2I is a.a&ded based o$ the
(e&fo&'a$ce i$ G&o)( Eisc)ssio$ co$d)cted1
M#RBA",+)1 MINOR #ROBE0T
The st)de$t has to )$de&ta*e a 'i$o& (&o:ect d)&i$% s)''e& 6acatio$ at e$d of the fi&st 5ea& fo& fo)& .ee*s a$d has to s)b'it the
&e(o&t
B>
TRIMESTER V
S1N
o1
1 M0R4A /MD!21 Ma$a%e'e$t Co$t&ol S5ste's
- M0R4A /MD!2- /i$a$cial Se&6ices
3 M0R4A /MD!23 /i$a$cial Ee&i6ati6es
= M0R4A /MD!2= I$te&$atio$al /i$a$cial Ma$a%e'e$t
! M0R4A @RD!21 St&ate%ic @)'a$ Reso)&ce Ma$a%e'e$t
" M0R4A @RD!2- Global @)'a$ Reso)&ce Ma$a%e'e$t
B M0R4A @RD!23 I$d)st&ial Relatio$s
> M0R4A @RD!2= E'(lo5'e$t 8a.sDII
M0R4A MMD
!21
Se&6ices Ma&*eti$%
12 M0R4A MMD
!2-
Global Ma&*eti$%
11 M0R4A MMD
!23
Retail Ma&*eti$%
1- M0R4A MMD
!2=
Ma$a%e'e$t of Ad6e&tisi$%
13 M0R4A SYD!21 4)si$ess 0&ocess ReDe$%i$ee&i$%
1= M0R4A SYD!2- 4)si$ess I$telli%e$ce
1! M0R4A SYD!23 I$fo&'atio$ Tech$olo%5 fo& Co&(o&ate
Co'')$icatio$
1" M0R4A SYD!2= Net.o&* ;(e&atio$s Ma$a%e'e$t
1B M0R4A 4ID!21 4a$*i$% Tech$olo%5 Ma$a%e'e$t
1> M0R4A 4ID!2- C&edit Ris* Ma$a%e'e$t i$ 4a$*s
1 M0R4A 4ID!23 Ele'e$ts of Act)a&ial Scie$ce
-2 M0R4A 4ID!2= U$de&.&iti$% a$d Cla's Ma$a%e'e$t
-1 M0R4A RMD
!21
Retail Tech$olo%5
-- M0R4A RMD
!2-
Sto&e Eesi%$, 8a5o)t
A$d Vis)al Me&cha$disi$%
-3 M0R4A RMD
!23
Cate%o&5 Ma$a%e'e$t i$ Retail
-= M0R4A RMD
!2=
Mall Ma$a%e'e$t
B
I- Finan.ia! Mana$ement
M0R4AD /M !21D MANAGEMENT C;NTR;8 SYSTEMS
The ob:ecti6e of this co)&se is to e$able the st)de$ts to ac7)ai$t .ith the basic co$ce(ts a$d (&ocess of the
'a$a%e'e$t co$t&ol s5ste's (&actisi$% i$ diffe&e$t o&%a$i<atio$s1
U$it I, Ma$a%e'e$t Co$t&ol, ;b:ecti6es, 4asic co$ce(tsD Cha&acte&istics of MCSD Ma$a%e'e$t co$t&ol s5ste's a$d
&es(o$sibilit5 acco)$ti$%1 St&)ct)&e of Ma$a%e'e$t co$t&ol, Need fo& Eele%atio$1
U$it II, Res(o$sibilit5 Ce$t&esD E9(e$ses Ce$t&esD Re6e$)e Ce$t&esD 0&ofit Ce$t&esD I$6est'e$t Ce$t&esD Resea&ch a$d
Ee6elo('e$t Ce$t&e1
U$it III, 0&ici$% Co&(o&ate se&6icesD T&a$sfe& 0&ici$%, ;b:ecti6e, MethodsD Ad'i$ist&atio$ of T&a$sfe& 0&icesD A Case st)d5 o$
t&a$sfe& (&ici$%1(Co'()lso&5#
U$it IV, Ma$a%e'e$t co$t&ol i$ se&6ice o&%a$i<atio$sD 0&ofessio$al se&6icesD /i$a$cial Se&6icesD @ealthca&e se&6ice
o&%a$i<atio$D Ma$a%e'e$t co$t&ol i$ No$D(&ofit o&%a$i<atio$
U$it V, A$al5si$% a$d Re(o&ti$%DT5(es of Re(o&tsD Re(o&t (&e(a&atio$D Re(o&ti$% s5ste'1
Te9t 4oo*,
Robe&t A$tho$5 a$d Vi:a5 Go6i$da&a:a$1, Ma$a%e'e$t Co$t&ol S5ste's, Tata Mc G&a.hill 0)blishi$% Co1 Ne. Eelh,1-
th
Editio$, -22B1
Refe&e$ce 4oo*s,
11 N1 Ghosh1, Ma$a%e'e$t Co$t&ol s5ste's1 0&e$tice @all of I$dia1 Ne. Eelhi1
-1 E&1 S)shila Mada'1, Ma$a%e'e$t I$fo&'atio$ a$d Co$t&ol S5ste's1
Ta9'a$$ Allied 06t 8td, Ne. Eelhi1
31 S)bash Sha&'a1, Ma$a%e'e$t Co$t&ol S5ste'sD Te9t a$d Cases, Mc G&a.
@ill 0)blishi$% Co, Ne. Eelhi
Ro)&$als,
-1 Ma$a%e'e$t Acco)$ta$t, IC+AI, Che$$ai
31 I$dia$ Ro)&$al of Co''e&ce, Ne. Eelhi1
>2
M#RBA" FM )+6 "FINAN0IAL SER%I0ES
The objective of this course is to acquaint the students with the basic concepts and understanding of the financial services offered
by various financial institutions
Unit I1Stru.ture of Finan.ia! S5stem D /i$a$cial S5ste' a$d Eco$o'ic Ee6elo('e$t D Eco$o'ic G&o.th a$d Ca(ital
/o&'atio$ D /i$a$cial Se&6ices D Nat)&e a$d I'(o&ta$ce of /i$a$cial Se&6ices1
Unit II, Mer.?ant Ban4in$D Eefi$itio$ D ;&i%i$ a$d G&o.th of Me&cha$t 4a$*i$% i$ I$diaD Se&6ices of 'e&cha$t ba$*e&s 3
G)ideli$e 'e&cha$t ba$*e&s co''issio$ 3 o(e&atio$ of 'e&cha$t ba$*i$% i$ I$dia 3 (&oble's a$d sco(e 3 case st)dies of 4a$*s,
IE4I, UTI, 8IC a$d 0&i6ate I$s)&a$ce co'(a$ies1
Unit III, Issue Mana$ement 3 0&eDIss)e ? 0ost Iss)e Acti6ities 3 U$de&.&iti$% ? 4&o*e&a%e 3 SE4I %)ideli$es a$d &e%)latio$
of Iss)e 'a$a%e'e$t 3 case st)dies1
Unit I%1%enture 0a>ita! and #ri@ate EHuit5 3 G&o.th of Ve$t)&e Ca(ital 3 0&oble's? 0&os(ects of Ve$t)&e Ca(ital 3 t5(es a$d
$o&'s of 0&i6ate E7)it5 i$ I$dia 3 &ece$t t&e$ds i$ 0&i6ate E7)it51
Unit %, Fa.torin$ and Leasin$ 33G&o.th a$d &ole of facto&i$% i$ I$dia D T5(es of /acto&i$% 3 /acto&i$% i$ I$dia$ Co$te9tDCase
St)dies D 8easi$% i$ I$dia 3 t5(es of leases 3 'echa$ics of leasi$% 3 Calc)latio$ of leasi$% o(tio$s 3Choice bet.ee$ 8easi$% a$d
@i&e 0)&chase 3 Case St)dies (N0#
0ase Let
TeAt Boo41
M1Y1 Qha$, /i$a$cial Se&6ices, Tata McDG&a. @ill, Ne. Eelhi, -22>1
Referen.e Boo4s1
1 /i$a$cial Se&6ices 3 The i$stit)te of Cha&te&ed Acco)$ta$ts of I$dia, Ne. Eelhi, -22!1
- G1S1 4at&a, /i$a$cial Se&6ices ? Ma&*ets, Eee( ? Eee( 0)blicatio$s 06t1 8td1, Ne. Eelhi, -22!1
3 M1 Y1Qha$1 I$dia$ /i$a$cial S5ste', Tata McG&a. @ill Ne. Eelhi, -22!1
= Ed'i$iste&R1;1 fi$a$cial i$stit)tio$s Ma&*ets ? Ma$a%e'e$t, Tata McG&a. @ill, Ne. Eelhi, -22!1
Bourna!s1
-1 /i$a$ce I$dia, Ne. Eelhi1
31 Cha&te&ed /i$a$cial A$al5st, IC/AI, @5de&abad1
=1 Ro)&$al of Acco)$ti$% a$d /i$a$ceD Resea&ch Ee6elo('e$t Associatio$, Rai()&1
>1
M#RBA" FM )+* " FINAN0IAL 7ERI%ATI%ES
The objective of this course is to impart the knowledge on basic aspects of +inancial %erivatives
Unit I1 Introdu.tion to /i$a$cial de&i6ati6esD Mea$i$% a$d NeedD G&o.th of /i$a$cial de&i6ati6es i$ I$diaD Ee&i6ati6e Ma&*ets D
(a&tici(a$tsD f)$ctio$s1
Unit II1 T5>es of 7eri@ati@esD /o&.a&dsD /)t)&esD ;(tio$sDS.a(sD The Re%)lato&5 /&a'e .o&* of de&i6ati6es t&adi$% i$ I$dia1
Unit III1 Features of FuturesD Eiffe&e$ces bet.ee$ /o&.a&ds a$d /)t)&esD /i$a$cial f)t)&esD T&adi$%D c)&&e$c5 f)t)&esD I$te&est
&ate f)t)&esD Stoc* /)t)&es D0&ici$% of f)t)&es co$t&acts1(N0#
Unit I%1 O>tions Mar4etD NeedD ;(tio$s 6s /)t)&esD t5(es of o(tio$s co$t&actsD call o(tio$D ()t o(tio$D ;(tio$s o$ stoc*
i$dicesD ;(tio$ (&ici$% 'odels 3 4lac* 3Scholes Model a$d 4i$o'i$al A((&oach1(N0#
Unit %1 Sa>sD Mea$i$%D t5(es of S.a(sD I$te&est Rates S.a(sD C)&&e$c5 s.a(sD co''odit5 s.a(sD E7)it5 S.a(s 3 (&ici$% of
s.a( co$t&acts1
(3or4 s?o> i!! Ee or$aniGed E5 eAterna! or$aniGation for minimum of * da5s on on!ine 7eri@ati@e o>erations ( forardF
futureF o>tions and sa>s ?i.? .arr5 /+ mar4s in.!uded in interna! assessment in >!a.e of .!ass room >arti.i>ation)-
TeAt Boo41
S1C1 G)(ta, /i$a$cial Ee&i6ati6esD Theo&5, Co$ce(ts a$d 0&oble's, 0&e$tice @all of I$dia1 -22>1
Referen.e Boo4s1
1 @)ll C1 Roh$, G;(tio$s, /)t)&es a$d ;the& Ee&i6ati6esH, 0ea&so$ Ed)catio$, Ne. Eelhi1
- Read head, /i$a$cial Ee&i6ati6es, A$ I$t&od)ctio$ to /)t)&e, /o&.a&d, o(tio$H, 0&e$tice @all of I$dia1
3 S)$il Q (a&a'es.a&a$, G/)t)&es Ma&*ets, Theo&5 a$d (&acticeH, Tata McDG&a. @ill, Ne. Eehil1
Bourna!s1
1 GITAM Ro)&$al of Ma$a%e'e$t,GITAMU$i6e&sit5,Visa*ha(at$a'1
- Ro)&$al of /i$a$cial Ma$a%e'e$t a$d Resea&ch
3 Ro)&$al of Acco)$ti$% a$d /i$a$ce, Rai()&1
>-
= 1

M#RBA" FM )+,"INTERNATIONAL FINAN0IAL MANAGEMENT
The ,bjective of this course is to familiari*e the students in understanding structure, direction and growth of international
finance. The students are e'pected to acquaint the skills of international capital budgeting techniques.
Unit I, I$te&$atio$al /i$a$ceD /i$a$ce /)$ctio$ i$ a Global Co$te9tD Global /i$a$cial Ma&*ets D I$te&$atio$al Mo$eta&5 s5ste'1
I$te&$atio$al Mo$eta&5 /)$dD S(ecial E&a.i$% Ri%htsD Eco$o'ic a$d Mo$eta&5 U$io$
Unit II, /o&ei%$ E9cha$%e Ma&*etD St&)ct)&eD Mecha$is' of C)&&e$c5 T&adi$%D E9cha$%e &ate 7)otatio$sD /o&.a&d co$t&acts
DI$te&est A&bit&a%eD E9cha$%e Rate Re%i'es a$d the fo&ei%$ e9cha$%e 'a&*et i$ I$dia (N0#
Unit III1 Ma$a%e'e$t of C)&&e$c5 E9(os)&eD Meas)&e'e$t of E9(os)&e a$d Ris*D Ma$a%i$% t&a$sactio$ e9(os)&eD ;(e&ati$%
E9(os)&eD Sho&tDte&' /i$a$cial 'a$a%e'e$t i$ M)lti$atio$al co&(o&atio$ (N0#
Unit I%, I$te&$atio$al /i$a$ci$% Eecisio$D E6al)ati$% 4o&&o.i$% o(tio$sD /)$di$% A6e$)es i$ Global Co&(o&ate Ma&*etsD
I$te&$atio$al E7)it5 /i$a$ci$% D AERs 3 GERs 3 0&i6ate E7)it5 3 I$te&$atio$al t&a$sfe&&i$%1
Unit %, I$te&$atio$al 0&o:ect a((&aisalD 3 0&oble's a$d Iss)es i$ /o&ei%$ I$6est'e$t a$al5sisDMethods of Ca(ital 4)d%eti$% D
N0V a$d A0V MethodsD /o&ei%$ Vs Eo'estic I$6est'e$tD I$te&$atio$al Roi$t 6e$t)&es 3 (N0# Case st)dies1
0ase Ana!5sis
TeAt Boo410&a*ash G1 A(te, GI$te&$atio$al /i$a$ceH, Tata Mc%&a. @ill 0)blicatio$, Ne. Eelhi, -22B1
Referen.es Boo4s1
1 Madh)Vi:, GI$te&$atio$al /i$a$cial Ma$a%e'e$tH, E9cel 4oo*s, Ne. Eelhi, -22"1
- 01G1A(te, I$te&$atio$al /i$a$cial Ma$a%e'e$t, Tata McG&a. @ill 0)blishi$%, Ne. Eelhi, -22"1
3 V1A1 A6adha$i, I$te&$atio$al /i$a$cial Ma$a%e'e$t, @i'ala5a 0)blishi$% ho)se, Ne. Eelhi, -22B1
Bourna!s1
>3
- Global 4)si$ess Re6ie., Ne. Eelhi
3 /o&ei%$ T&ade Re6ie., II/T, Ne. Eelhi
M#RBA" 'R )+/" STRATEGI0 'UMAN RESOUR0E MANAGEMENT
The ob:ecti6e of this co)&se is to e7)i( the st)de$ts .ith basic co$ce(ts of St&ate%ic @)'a$ Reso)&ce Ma$a%e'e$t
i$cl)di$% 6a&io)s @R (&ocesses a$d hi%hD (e&fo&'a$ce @)'a$ Reso)&ce (&actices1
U$it I , I$t&od)ctio$, Eefi$itio$ of S@RM, Need a$d I'(o&ta$ce of S@RMP @)'a$ &eso)&ces as a so)&ce of co'(etiti6e
ad6a$ta%eP T&aditio$al @R Vs1 St&ate%ic @R, 4a&&ie&s to st&ate%ic @R, T5(es of St&ate%ies 3 Co&(o&ate St&ate%5, 4)si$ess
st&ate%5 a$d @R St&ate%51
U$it II , I$te%&atio$ of @R St&ate%5 , I$te%&atio$ of @R St&ate%5 .ith co&(o&ate a$d b)si$ess st&ate%ies P Eiffe&e$t a((&oaches
to i$te%&atio$P the !D0 'odel fo& li$*i$% (eo(le .ith st&ate%ic $eeds of b)si$essP Role of @RM i$ st&ate%5 fo&')latio$ a$d
i'(le'e$tatio$P @R as a St&ate%ic (a&t$e&P
U$it III, @R E$6i&o$'e$t a$d St&ate%ic @R 0&ocesses , I'(act of Tech$olo%5, Cha$%i$% $at)&e of .o&*, de'o%&a(hic
cha$%es, .o&*fo&ce di6e&sit5 etc1, o$ @RP @R 0la$$i$% , St&ate%ic iss)es i$ staffi$%P 0e&fo&'a$ce Ma$a%e'e$t, Mea$i$% a$d
$eed fo& (e&fo&'a$ce 'a$a%e'e$t, (e&fo&'a$ce a((&aisal s5ste's a$d thei& li'itatio$s1
U$it IV, T&ai$i$% a$d Ee6elo('e$t St&ate%ies , C&oss 3 c)lt)&al t&ai$i$%, M)lti3s*illi$%, S)ccessio$ 0la$$i$%P C&eati$% a
lea&$i$% o&%a$i<atio$P St&ate%icall5 o&ie$ted co'(e$satio$ a$d &e.a&d s5ste's, S*ill 3 based (a5 b&oad ba$di$% , 6a&iable (a5,
(&ofit sha&i$%, e'(lo5ee stoc* o(tio$ (la$s, e9ec)ti6e co'(e$satio$1
U$it V, S5ste's of hi%h 3 (e&fo&'a$ce h)'a$ &eso)&ce (&acticesP @)'a$ &eso)&ce E6al)atio$P Meas)&es of E6al)atio$P @R
A)dit1
Te9t 4oo*, Reff&e5 A1 Mello.1, St&ate%ic @)'a$ Reso)&ce Ma$a%e'e$t, Tho'so$ So)th +este&$1Si$%a(o&e,-22>1
Refe&e$ce 4oo*s ,
11 Cha&les R1 G&ee&1, St&ate%ic @)'a$ Reso)&ce Ma$a%e'e$t 3 A Ge$e&al Ma$a%e&ial A((&oach1 0ea&so$ Ed)catio$ (Si$%a(o&e# 06t1
>=
8td1
-1 Ra:ib 8ocha$ Eha&1, St&ate%ic @)'a$ Reso)&ce Ma$a%e'e$t1E9cel 4oo*s1Ne. Eelhi1
31 Ta$):a A%%a&.ala1, St&ate%ic @)'a$ Reso)&ce Ma$a%e'e$t1 ;9fo&d U$i6e&sit5 0&ess1 Ne. Eelhi1
Ro)&$als,
11 GITAM Ro)&$al of Ma$a%e'e$t, GITAM U$i6e&sit5, Visa*ha(at$a',
-1 @a&6a&d 4)si$ess Re6ie., @a&6a&d 4)si$ess School 0)blicatio$ Co1, USA
31 0e&so$$el Toda5
M#RBA" 'R )+6" GLOBAL 'UMAN RESOUR0E MANAGEMENT
The objective of this course is to equip the students with basic concepts of -lobal .uman /esource Management
including various ./ processes and high$ performance .uman /esource practices1
U$it I, I$te&$atio$al @)'a$ Reso)&ce Ma$a%e'e$t D Co$ce(t, Sco(e a$d Si%$ifica$ceP A((&oaches to I$te&$atio$al @)'a$
Reso)&ce Ma$a%e'e$tP Eiffe&e$ces bet.ee$ do'estic a$d I$te&$atio$al @R acti6itiesP ;&%a$i<atio$al St&)ct)&e of M)lti$atio$al
Co&(o&atio$sP
U$it II, Rec&)it'e$t a$d Selectio$ C&ite&ia fo& I$te&$atio$al Assi%$'e$tsP C)lt)&e 3 Theo&ies of C)lt)&e a$d its i'(act o$
o&%a$i<atio$s1
U$it III, T&ai$i$% a$d Ee6elo('e$tP Methods of T&ai$i$%P Ma$a%e'e$t Ee6elo('e$t i$ I$te&$atio$al assi%$'e$ts P 0&ocess
of Re(at&iatio$
U$it IV, Co'(e$satio$P M)lti$atio$al Co&(o&atio$s a$d Co'(e$satio$ S5ste'P 0e&fo&'a$ce Ma$a%e'e$t i$ MNCs
U$it V, 8abo)& Relatio$s i$ M)lti$atio$al Co&(o&atio$sP Iss)es a$d Challe$%es of I@RM1
Te9t 4oo*, 0ete& R1 Eo.li$%, Ee$ice E1 +elch1, I$te&$atio$al @)'a$
Reso)&ce Ma$a%e'e$t1 Tho'so$1 I$dia,-22"1
Refe&e$ce 4oo*s,
11 A$$eD+il @a&<i$% Ro&i< Va$ R)5sse6eldt1, I$te&$atio$al @)'a$ Reso)&ce
Ma$a%e'e$t1 Sa%e 0)blicatio$s1 Ne. Eelhi, -22"1
-1 Cha&les M1 Va$ce Yo$%s)$ 0ai*1, Ma$a%i$% a Global +o&*fo&ce1 0&e$tice
3 @all1 Ne. Eelhi, -22B1
31 Q1 As.atha((a, Sadh$a Eash1, I$te&$atio$al @)'a$ Reso)&ce Ma$a%e'e$t, Tata Mc G&a. 3 @ill 0)blishi$% Co'(a$5 8i'ited1 Ne.
Eelhi,-22B1
Ro)&$als,
-1 @RM Re6ie., The IC/AI U$i6e&sit5 0&ess, @5de&abad
>!
31 @)'a$ Ca(ital
M#RBA "'R )+* " IN7USTRIAL RELATIONS
The ob:ecti6e of the co)&se is to i'(a&t the st)de$ts the 6a&io)s tech$i7)es a$d (&actices fo& 'ai$tai$i$% ha&'o$io)s
&elatio$s i$ the o&%a$i<atio$s
U$it I, I$d)st&ial &elatio$s co$ce(t a$d sco(e 3 I'(o&ta$ce of IR 3 Qe5 acto&s i$ IR D A((&oaches to IR D /acto&s affecti$% IR 3
0&e&e7)isites fo& s)ccessf)l IR
U$it II, T&ade )$io$ co$ce(t 3 /)$ctio$s of T&ade )$io$s i$ I$dia 3 0&oble's of T&ade )$io$s a$d thei& &ole i$ IR 3 E'(lo5e&s
o&%a$i<atio$s, f)$ctio$s a$d thei& &ole i$ IR 3 The &ole of state i$ IR a$d diffe&e$t t5(es of i$te&6e$tio$s3 Code of disci(li$e a$d
its ob:ecti6es 3 Code of co$d)ct 3 U$fai& labo)& (&actices1
U$it III, G&ie6a$ce co$ce(t D Ca)ses D Ma$a%i$% %&ie6a$ces a$d %&ie6a$ce &ed&essel (&oced)&e 3 I$d)st&ial co$flicts/dis()tes
3 Classificatio$ of I$d)st&ial dis()tes 3 ca)ses a$d co$se7)e$ces 3 Methods of &esol)tio$ of co$flicts/dis()tes 3 Co$ciliatio$ 3
A&bit&atio$ 3 Ad:)dicatio$ D Eis()te settle'e$t Machi$e&5 D Ma$a%i$% disci(li$eD 0&ocess of Eo'estic e$7)i&5
U$it IV, Collecti6e ba&%ai$i$%(C4# D co$ce(t 3 Mai$ feat)&es of C4 3 0&eD &e7)isites of C4 3 C4 at diffe&e$t le6els D +o&*e&s
(a&tici(atio$ i$ 'a$a%e'e$t a$d its ob:ecti6es 3 8e6els a$d fo&'s of (a&tici(atio$ 3 Roi$t 'a$a%e'e$t co''ittees a$d thei&
f)$ctio$s D T&i(a&tisia'DI8C a$d S8C 38abo)&s ad6iso&5 boa&dsD I8;
U$it V, IR st&ate%5 3Globali<atio$ a$d IR 3Tech$olo%5 a$d IR a$d E'e&%i$% t&e$ds i$ IR
Case 8et (Not E9ceedi$% -22 +o&ds# Te9t 4oo*
>"
Me'o&ia ? Ma'o&ia1, E5$a'ics of I$d)st&ial Relatio$s1 @i'ala5a 0)blishi$% @o)se1 M)'bai, -22>1
Refe&e$ce 4oo*s
11 Sa&'a1A1M1, I$d)st&ial Relatio$s1 @i'ala5a 0)blishi$% @o)se1 M)'bai,
-22!1
-1 Ve$*ata&at$a'1C1S1, I$d)st&ial Relatio$s1 ;9fo&d U$i6e&sit5 0&ess1 Ne.
Eelhi, -22"1
Ro)&$als
-1 I$dia$ Ro)&$al of I$d)st&ial Relatio$s, Ne. Eelhi
31 0e&so$$el Toda5, NI0M, Qol*ata1
M#RBA"'R")+,1 EM#LOYMENT LA3S " II
The course is designed to introduce the students the legal aspects of Labour Management relations in an industry1
U$it I, +a%e 8a. II D The (a5'e$t of 4o$)s Act, 1"! 3 The E7)al Re')$e&atio$ Act, 1B"1
U$it II, Social I$s)&a$ce 8a. 3 I D The e'(lo5ees State I$s)&a$ce Act, 1=>1
U$it III, Social I$s)&a$ce 8a. 3 II D The E'(lo5ees 0&o6ide$t /)$d a$d Miscella$eo)s 0&o6isio$s Act, 1!-3 The Mate&$it5
be$efit Act, 1"11
U$it IV, Social Assista$ce 8a. D The .o&*'e$Hs co'(e$satio$ Act,1-3 3 The (a5'e$t of %&at)it5 Act, 1B"
U$it V, The Child 8abo)& (0&ohibitio$ ? Re%)latio$# Act, 1>" D The A101 Sho(s ? Establish'e$ts Act, 1>>
>B
CASE 8A+ (Not E9ceedi$% -22 +o&ds#
Te9t 4oo*,
01Q10adhi1, I$d)st&ial ? labo)& 8a.s1 0&e$tice 3 @all of I$dia1 -221
Refe&e$ce 4oo*s,
11 Gos.a'i V1G1, 8abo)& a$d I$d)st&ial Relatio$s 8a. 1 Ce$t&al 8a.
A%e$c51 Allahabad, -22"1
-1 Mali*, 0181, I$d)st&ial 8a.1 Easte&$ 4oo* Co'(a$51 8)c*$o., -22B1
31 Mish&a S1N11 8abo)& a$d I$d)st&ial 8a.s1 Ce$t&al 8a. 0)blishi$%1Allahabad, -22"1
=1 Sha&'a A1M1, I$d)st&ial R)&is(&)de$ce1 @i'ala5a 0)b1 @o)se1 Ne. Eelhi, -22B1
Ro)&$als,
11 /acto&5 8a. Ro)&$al, Ne. Eelhi
-1 GITAM Ro)&$al of Ma$a%e'e$t, GITAM U$i6e&sit5, Visa*ha(at$a'
31 8abo)& 8a. Re(o&te&, Ne. Eelhi
=1 8abo)& 8a. Ro)&$al, Ne. Eelhi
III1 Ma&*eti$% Ma$a%e'e$t
M0R4A DMM !21, SERVICES MARQETING
The ob:ecti6e of this co)&se is to de6elo( i$si%hts i$to the e'e&%i$% t&e$ds i$ se&6ice a$d to de6elo( disti$cti6e
'a$a%e&ial s*ills fo& se&6ice o&%a$i<atio$ a$d 'a$a%e'e$t1
U$it I, I'(o&ta$ce of se&6ice 'a&*eti$% D Eisti$ctio$ bet.ee$ %oods a$d se&6ices 'a&*eti$% D Se&6ice cha&acte&istics1
U$it II, Co$s)'e& beha6io& i$ se&6ices D Se&6ices 'a&*et se%'e$tatio$ D Ee'a$d 'a$a%e'e$t Se&6ices 'a&*eti$% Mi91
U$it III, The basic se&6ice (ac*a%e D Ne. se&6ice de6elo('e$t D SERVEJUA8(Ga( #A$al5sis
U$it IV, Ma$a%i$% Ee'a$d ? s)((l5 D 0&ici$% of se&6ices D 0&ici$% Methods? St&ate%ies D 0h5sical e6ide$ce of se&6ices D
Eeli6e&i$% se&6ices th&o)%h i$te&'edia&ies1
>>
U$it V, I$te&$al 'a&*eti$% 3I'(o&ta$ce a$d st&ate%ies D E9te&$al 'a&*eti$% 3 Role of ad6e&tisi$% D 0e&so$al selli$% ? othe&
(&o'otio$al ele'e$ts
Te9t 4oo*
Vala&ie 1A1Seith'l ? Ma&5 Ro 4it$e&1, Se&6ices1 McG&a. @ill 0)blishi$%
I$c1 -22>1
Refe&e$ce 4oo*s
11 Ch&isto(he& 8o6eloc*1, Se&6ices Ma&*eti$%1 0ea&so$ ed)catio$1
-1 Ch&istia$ G&o$&oos1, Se&6ices Ma$a%e'e$t a$d Ma&*eti$%1 Mc Milla$I$c1
31 @a&sh V1 Ve&'a1, Se&6ices Ma&*eti$% Te9t ? Cases1 0ea&so$ Ed)catio$1
Ro)&$als,
-1 Ro)&$al of Ma&*eti$% Ma$a%e'e$t, IC/AI
31 Ma&*eti$% Theo&5
M#RBA "MM )+6" GLOBAL MAR&ETING
The objectives of this course is to make the students well versed with Marketing in the global scenario to
understand the environment in which the global companies operate, and the importance of market research and
various strategies applicable to global markets1
U$it 1, Globalisatio$, Sco(e a$d ;b:ecti6es 3 M)lti$atio$al Co&(o&atio$s
3 E$t&5 st&ate%iesDE$6i&o$'e$tal facto&s affecti$% %lobal b)si$ess, Eco$o'ic E$6i&o$'e$tD C)lt)&al E$6i&o$'e$tD 0olitical
E$6i&o$'e$tD 8e%al E$6i&o$'e$t 3 Re%io$al I$te%&atio$1
U$it II, 0e&s(ecti6es of Global Ma&*ets, Global Ma&*eti$% Resea&ch a$d I$fo&'atio$DI$fo&'atio$ Re7)i&e'e$ts of Global
Ma&*etsD ;&%a$i<atio$ fo& Global Ma&*et Resea&chDGlobal Ma&*eti$% I$fo&'atio$ S5ste'
>
U$it III, Se%'e$ti$% the Global Ma&*etD Se%'e$ti$% 4asis a$d 0&ocessD Global Ma&*ets a$d C&ite&ia fo& G&o)(i$% Co)$t&ies1
U$it IV, Global Ma&*eti$% Eecisio$s, 0&od)ct 0olic5 a$d 0la$$i$%D Global 0&ici$% St&ate%iesD Global Cha$$els of
Eist&ib)tio$1
U$it V, Global Ad6e&tisi$%D M)lti$atio$al Sales Ma$a%e'e$t a$d /o&ei%$ Sales 0&o'otio$D E9(o&t 0&oced)&e a$d
Eoc)'e$tatio$D S(ecial Eco$o'ic So$es1
Te9t 4oo*, +a&&e$ R1Qee%a$1, Global Ma&*eti$% Ma$a%e'e$t1 0&e$tice
@all1 -22>1
Refe&e$ce 4oo*s,
11 Rea$D0ie&&e Re$$et ? @1Ea6id @e$$esse51, Global Ma&*eti$%
St&ate%ies1 +ile5 I$dia1 Ne. Eelhi1
-1 Qiefe& 8ee, Ste6e Ca&te&1, Global Ma&*eti$% Ma$a%e'e$t1 ;9fo&d
U$i6e&sit5 0&ess1
31 Vas)de61, I$te&$atio$al Ma&*eti$%, E9cel 0)blicatio$s1
Ro)&$als,
-1 Global 4)si$ess Re6ie., I$te&$atio$al Ma$a%e'e$t I$stit)te, Ne. Eelhi
31 I$te&$atio$al Ro)&$al of Global 4)si$ess A$d Co'(etitio$
M#RBA "MM )+*" RETAIL MAR&ETING
The objective of this course is to introduce students to the comple' and challenging business of retailing. #mphasis is
placed upon generating an understanding of basic concepts vital to the study of retail Marketing1
UNIT 3 I, Retail Ma&*eti$% D I$t&od)ctio$, Eefi$itio$, Retail Ma&*eti$% St&ate%ies 3 The st&ate%ic Retail 0la$$i$% 0&ocess1
2
UNITDII, C)sto'e& 4)5i$% 4eha6io& i$ Retail Ma&*ets 3 The 4)5i$% 0&ocess 3 T5(es of 4)5i$% decisio$s 3 Retail Ma&*eti$%
e$6i&o$'e$t D Social, Eco$o'ic, Tech$olo%ical ? 8e%al iss)es
UNITDIII, C)sto'e& Relatio$shi( Ma$a%e'e$t i$ Retail Ma&*ets 3 The CRM 0&ocess 3 CRM 0&o%&a' 3 C)sto'e& Se&6ice
St&ate%iesP C)sto'i<e a$d Sta$da&di<atio$ 3 C)sto'e& Resea&ch 3 Setti$% se&6ice sta$da&ds1
UNITDIV, Retail 0&ici$% 3 Retail (&ici$% co$side&atio$s 3 Setti$% Retail 0&ices 3 0&ici$% St&ate%ies 3 0&ici$% tech$i7)es fo&
i$c&easi$% sales1
UNIT 3 V, Retail Co'')$icatio$ 3 Retail 4&a$di$% 3 Methods of Retail Co'')$icatio$ 3 0la$$i$% Retail Co'')$icatio$
(&o%&a'1
Case 8et (Not e9ceedi$% -22 .o&ds#
Te9t 4oo*, 8e65 ? +eit< P VRetaili$% Ma$a%e'e$tW1 Tata Mc G&a.
@ill1 Si9th editio$ -22>1
Refe&e$ce 4oo*s,
11 Ea6id Gilbe&t1,Retail Ma&*eti$% Ma$a%e'e$t1 0ea&so$ Ed)catio$, Eelhi1
-1 0ete& Mac Gold&ic*1, VRetail Ma&*eti$%1 Mc G&a. @ill @i%he& Ed)catio$1
31 S.a($a 0&adha$ Retail Ma&*eti$%1 Tata Mc G&a. @ill1 Seco$d editio$1
Ro)&$als,
-1 Global 4)si$ess Re6ie., I$te&$atio$al Ma$a%e'e$t I$stit)te, Ne. Eelhi
31 Ro)&$al of +o&ld Eco$o'ic Re6ie.
M#RBA "MM )+," MANAGEMENT OF A7%ERTISING
The objective of this course is to enable the students to understand the concept and importance of 0dvertising and
to prepare an effective advertisement 1
1
U$it I, Role of Ad6e&tisi$% i$ 0&o'otio$al Mi9 3 I$t&od)ctio$ to Ad6e&tisi$% 3 Ad6e&tisi$% a$d Co'')$icatio$ 3
I$te%&ated Ma&*eti$% (IMC#
U$it II, Challe$%es a$d ;((o&t)$ities i$ Ad6e&tisi$% 3 Eco$o'ic, Social a$d Ethical as(ects of Ad6e&tisi$% a$d Ad6e&tisi$%
A%e$cies1
U$it III, A)die$ce A$al5sis i$ Ad6e&tisi$% 3 Media 0la$$i$% 3 Media Mi9 Eecisio$s 3 Ee6elo(i$% Media St&ate%5 3 C&eati6e
St&ate%5 a$d Co(5 +&iti$% 3 Eiffe&e$t T5(es of A((eals 3 8a5o)t Eesi%$1
U$it IV, Ad6e&tisi$% 4)d%ets 3 Methods of /o&')lati$% Ad6e&tisi$% 4)d%ets3 E6al)ati$% of Ad6e&tisi$% Effecti6e$ess 1
U$it V, Ei&ect Res(o$se Ad6e&tisi$% 3 @o'e Sho((i$% 3 Ei&ect Mail 3 Catalo%s Tele'a&*eti$% 3 I$te&$et Ad6e&tisi$% 3
I$te&$atio$al Ad6e&tisi$%3 I'(act of C)lt)&e D C)sto's 3 8a. a$d Re%)latio$s1
Te9t 4oo*,
Qe$$eth E1Clo. ? Eo$ald 4ac*1, VI$te%&ated Ad6e&tisi$%, 0&o'otio$ ? Ma&*eti$% Co'')$icatio$s1 0ea&so$ Ed)catio$1
-22>1
Refe&e$ce boo*s ,
11 A1S1A1Ch)$a.ala a$d Q1C1Sethia1, /o)$datio$ of Ad6e&tisi$% Theo&5 a$d 0&actice1 @i'ala5a 0)blishi$% @o)se1
-1 Raish&e5 Reth.a$i,Sh&)thi Rai$1, Ad6e&tisi$% Ma$a%e'e$t1 ;9fo&d U$i6e&sit50&ess1
31 Qa<'i ? 4at&a1, Ad6e&tisi$% a$d Sales 0&o'otio$1 E9cel 4oo*s1
Ro)&$als,
-1 Ro)&$al of Ma&*eti$%
31 4&a$d Re(o&te&
IV1 S5ste's Ma$a%e'e$t
-
M#RBA ( SY" )+/ 1 BUSINESS #RO0ESS REENGINEERING
;b:ecti6e, To ac7)ai$t the st)de$ts to de6elo( a$ )$de&sta$di$% of the )se of I$fo&'atio$ Tech$olo%5 fo& (&ocess
&edesi%$1
U$it DI, 4)si$ess 0&ocess 3 Ei'e$sio$s of 4)si$ess 0&ocess 3 I$t&od)ctio$ to 4)si$ess 0&ocess Redesi%$ D Co$ce(t)al
/o)$datio$ of 4)si$ess 0&ocess ReDE$%i$ee&i$%P Nat)&e, si%$ifica$ce a$d &atio$ale of b)si$ess (&ocess &ee$%i$ee&i$% (40R#
U$it D II, 4)si$ess 0&ocess Ree$%i$ee&i$% a$d I$fo&'atio$ Tech$olo%5 3 Role of I$fo&'atio$ Tech$olo%5 i$ Ree$%i$ee&i$%,
40R Tools a$d Tech$i7)es, E$able&s of 0&ocess E$%i$ee&i$%, Ma:o& iss)es i$ (&ocess &edesi%$
U$it 3 III, 40R I'(le'e$tatio$ Methodolo%5 3 0hases i$ 40R, 40R Methodolo%ies 3 @a''e&/Cha'(5, Ee6e$(o&t,
Ma$%a$elli/Qlei$, Qoda*, 40R Model, Ste(s i$ 40R I'(le'e$tatio$, 0e&fo&'a$ce Meas)&es of 40R
U$it 3 IV, 40R S)ccess /acto&s 3 Ree$%i$ee&i$% s)ccess facto&s, C&itical s)ccess facto&s of 40R, 4a&&ie&s to 4)si$ess 0&ocess
Ree$%i$ee&i$% S)ccess, /&a'e.o&* fo& 4a&&ie& Ma$a%e'e$t
U$it 3 V, 40R a$d co$ti$)o)s i'(&o6e'e$t, 0&oble' i$ 40R a$d its sol)tio$s, CoDo&di$atio$ a$d co'(le'e$ta&5 effo&ts, IT
ca(abilities a$d thei& o&%a$i<atio$al i'(acts, 40R a$d TJM
Case 8et ($ot e9ceedi$% -22 .o&ds#
Te9t 4oo*,
R1 Radha*&ish$a$, S1 4alas)b&a'a$ia'1, 4)si$ess 0&ocess Ree$%i$ee&i$%, Te9t a$d Cases1 0&e$tice @all of I$dia1 Ne.
Eelhi, -22>
Refe&e$ce 4oo*s,
11 Q Sh&idha&a 4hat1, 4)si$ess 0&ocess Ree$%i$ee&i$%1 @i'ala5a 0)blishi$% @o)se1 Ne. Eelhi, -22B1
-1 Vi*&a' Sethi, +illia' Qi$%1, ;&%a$i<atio$al T&a$sfo&'atio$ Th&o)%h 4)si$ess 0&ocess Ree$%i$ee&i$%1 A((l5i$% 8esso$s 8ea&$ed,
0ea&so$ Ed)catio$1 Ne. Eelhi, -22B1
31 Ra5a&a'a$, M S et al1, 4)si$ess 0&ocess ReDE$%i$ee&i$%1 Tata McG&a. @ill1 Ne. Eelhi, -22"1
Ro)&$als ,
-1 Co'()te&s Toda5, Ne. Eelhi1
31 Eata J)est, Ne. Eelhi1
M#RBA "SY )+6" BUSINESS INTELLIGEN0E
The objective of this course is to e'pose the student to the business intelligence service opportunities that e'ist.
3
U$it I, U$de&sta$di$% 4)si$ess I$telli%e$ce 3 Eesc&ibi$% b)si$ess i$telli%e$ce, Eefi$i$% 4I C5cle, E$abli$% 4)si$ess
I$telli%e$ce, 4&id%i$% the a$al5sis %a( 3 M)ltidi'e$sio$al a$al5sis, o(e&atio$al s5ste's, 4)si$ess i$telli%e$ce s5ste'
U$it II, 4)si$ess I$telli%e$ce a$d 4)si$ess Eecisio$s D Eecisio$ S)((o&t S5ste's, G&o)( Eecisio$, S)((o&t a$d G&o)(.a&e
Tech$olo%ies, E9(e&t S5ste's
U$it III, 4)si$ess I$telli%e$ce th&o)%h data 'i$i$% 3 Eata Mi$i$% Tools a$d Tech$i7)es, +eb a$d Te9t Mi$i$%
U$it IV, I'(le'e$ti$% 4I Sol)tio$s 3 i'(le'e$tatio$ st&ate%5, f)$da'e$tal decisio$, 4I sol)tio$s to i'(&o6e o(e&atio$al
efficie$c5, to 'a9i'i<e (&ofitabilit5, i'(acti$% the botto' li$e, *ee(i$% c)sto'e& lo5al, 'a$a%i$% seaso$ed 6a&iabilit5
U$it V, 4)si$ess 0e&fo&'a$ce Ma$a%e'e$t D 0e&fo&'a$ce Meas)&e'e$t, 40M Methodolo%ies, 40M A&chitect)&e a$d
A((licatio$s, 0e&fo&'a$ce Eashboa&ds 4)si$ess Acti6it5 Mo$ito&i$% (4AM#
Te9t 4oo*,
Ef&ai' T)&ba$ et al1, Eecisio$ S)((o&t S5ste's a$d 4)si$ess I$telli%e$ce1 0ea&so$ Ed)catio$1 Ne. Eelhi,-22B1
Case let ($ot e9ceedi$% -22 .o&ds#
Refe&e$ce 4oo*,
11 Eli<abeth Vitt, Michael 8)c*e6ich, Stacia Mis$e&1, 4)si$ess I$telli%e$ce1 0&e$tice @all of I$dia1 -22B1
-1 Ef&ai' T)&ba$ et al1, 4)si$ess I$telli%e$ce 3 Ma$a%e&ial 0e&s(ecti6e1 0ea&so$ Ed)catio$1 Ne. Eelhi, -22B1
31 Galit She')eli et al1, Eata Mi$i$% fo& 4)si$ess I$telli%e$ce D Co$ce(ts a$d A((licatio$s i$ Mic&osoft E9cel .ith A8Mi$e&, Roh$
+ile5 ? So$s1 -22B1
Ro)&$als,
M#RBA"SY )+*1 INFORMATION TE0'NOLOGY FOR 0OR#ORATE 0OMMUNI0ATION
The objective of this course is to enable students to acquire indepth knowledge of use of )nformation Technology
for !orporate !ommunication. This subject is intended for identifying needs of corporate entities and designing a
suitable information system1
=
UNITDI , I$fo&'atio$ Tech$olo%5, Co$ce(t of IT, Ad6a$ta%es a$d Eisad6a$ta%es of I$fo&'atio$ Tech$olo%5, Tech$olo%ies i$
IT, ED'ail, +eb 4ased T&ai$i$%, EEI
UNITDII, EDco$fe&e$ci$%, Co$ce(t of EDco$fe&e$ci$%, Classificatio$ of ED co$fe&e$ci$%, A)dio Co$fe&e$ci$%, Video
Co$fe&e$ci$%, Teleco$fe&e$ci$%, Co'()te& Co$fe&e$ci$%, I'(act of EDco$fe&e$ci$% i$ Co&(o&ate 4)si$ess,
UNITDIII , Co&(o&ate Co'')$icatio$, Co$ce(t of Co&(o&ate Co'')$icatio$, T5(es of Co&(o&ate (o&tals, Uses of IT
i$ Co&(o&ate Co'')$icatio$, Ma$a%e&ial Iss)es i$ Co&(o&ate Co'')$icatio$1
UNITDIV, Net.o&* Co'()ti$%, Co$ce(t of Net.o&* Co'()ti$%, Collabo&ati6e Net.o&*s, Vi&t)al +o&*, Teleco'')$icati$%
UNITDV, Mobile Co'()ti$%, +i&eless S5ste's, Mobile Co'()ti$%, I$f&ast&)ct)&e of Mobile Co'()ti$%, Co'')$icatio$
th&o)%h Mobile, Mobile A((licatio$s, /i$a$cial Se&6ices, Co$s)'e& Se&6ices a$d 0e&so$al Se&6ices
Te9t 4oo*
T)&ba$, Mclea$, +ethe&be1, I$fo&'atio$ Tech$olo%5 fo& Ma$a%e'e$t T&a$sfo&'i$% o&%a$i<atio$ is the di%ital eco$o'51 =
th
editio$1 +ile5 0)blicatio$s1 Ne. Eelhi, -22B1
Refe&e$ce,
11 Aso*e Tal)*a&, Roo(a Ya6a%el1, Mobile Co'()ti$%1 Tata McG&a. @ill1
Ne. Eelhi, -22>1
-1 0a$d5a Ra:1, Mobile A$d 0e&so$al Co'')$icatio$ S5ste's A$d Se&6ices1
0&e$tice @all of I$dia1 -22"1
31 8a)do$ a$d 8a)do$1, Ma$a%e'e$t I$fo&'atio$ S5ste's1 Tata Mc G&a.
@ills1 Ne. Eelhi, -22"1
Ro)&$als
11 I$dia$ Ro)&$al of Scie$ce a$d Tech$olo%5, Che$$ai1
M#RBA "SY )+,( NET3OR& O#ERATIONS MANAGEMENT
The objective of this course is to combine the fundamental concepts of data communication and networking with emphasis
!
on business applications, acquaint the students with the technologies and platforms to manage modern data networks
and address key issues associated with operating and managing modern data networks.
U$it I, I$t&od)ctio$ to Eata Co'')$icatio$s, Co'(o$e$ts of Eata Co'')$icatio$s, T&e$ds i$ co'()te& co'')$icatio$s
a$d $et.o&*i$%, $et.o&* a((licatio$s1
U$it II, 0h5sical 8a5e& 3 Eata T&a$s'issio$, Eata 8i$* 8a5e& 3 Media Access Co$t&ol, E&&o& co$t&ol i$ Net.o&*s
U$it III, Net.o&* 8a5e& 3 Net.o&* 0&otocols, Net.o&* Add&essi$% a$d Ro)ti$%, 4asics of 8AN, Ethe&$et, To*e$ Ri$%,
Selecti$% 8AN, 4asics of MAN a$d +AN
U$it IV, Eialed Ci&c)it se&6ices, Eedicated ci&c)it se&6ices, Ci&c)itDs.itched a$d 0ac*etDs.itched Se&6ices, I'(&o6i$% MAN
? +AN 0e&fo&'a$ce1
U$it V, Net.o&* Ma$a%e'e$t 3 Eesi%$ of 4)si$ess Net.o&*s, Net.o&* Ma$a%e'e$t a$d Sec)&it5
Te9t 4oo*,
4eh&o)< A1 /o&o)<a$, Ee A$<a Colle%e1, 4)si$ess Eata Co'')$icatio$s1 Tata McG&a. @ill1 Ne. Eelhi, -22"1
Refe&e$ce 4oo*s,
1 Ta$e$ba)', A1 S1, Co'()te& Net.o&*s1 0&e$tice @all of I$dia1 Ne.Eelhi, -22B1
- 4e&tse*as, Galla%a&1, Eata Net.o&*s1 0&e$tice @all of I$dia1 Ne. Eelhi,-22B1
31 Stalli$%s, +1, Eata a$d Co'()te& Co'')$icatio$s1 0&e$tice @all of I$dia1Ne. Eelhi, -22B1
Ro)&$als ,
-1 Co'()te&s Toda5, Ne. Eelhi1
"
M#RBA (BI" )+/1 BAN&ING TE0'NOLOGY MANAGEMENT
(;b:ecti6e of this co)&se is to fa'ilia&i<e the st)de$t .ith 4a$*i$% tech$olo%5 a$d 'a$a%e'e$t#
Unit I 1Bran.? O>eration and 0ore Ban4in$ " I$t&od)ctio$ a$d E6ol)tio$ of 4a$* Ma$a%e'e$t 3
Tech$olo%ical I'(act i$ 4a$*i$% ;(e&atio$s 3 Total 4&a$ch Co'()te&i<atio$ 3 Co$ce(t of ;((o&t)$ities 3
Ce$t&ali<ed 4a$*i$% 3 Co$ce(t, ;((o&t)$ities, Challe$%es ? I'(le'e$tatio$
Unit II 17e!i@er5 0?anne!s " ;6e&6ie. of deli6e&5 cha$$els 3 A)to'ated Telle& Machi$e (ATM# 3 0ho$e
4a$*i$% 3 Call ce$te&s 3 I$te&$et 4a$*i$% 3 Mobile 4a$*i$% 3 0a5'e$t Gate.a5s 3 Ca&d tech$olo%ies 3
MICR elect&o$ic clea&i$%
Unit III 1 Ba.4 offi.e O>erations D 4a$* bac* office 'a$a%e'e$t 3 I$te& b&a$ch &eco$ciliatio$ 3 T&eas)&5
Ma$a%e'e$t 3 /o&e9 ;(e&atio$s 3 Ris* Ma$a%e'e$t 3 Eata ce$t&e Ma$a%e'e$t 3 Net .o&* Ma$a%e'e$t 3
Q$o.led%e Ma$a%e'e$t (MIS/ESS/EIS# 3 C)sto'e& Relatio$shi(s Ma$a%e'e$t (CRM#
Unit I% Inter Ean4 #a5ment S5stem " I$te&face .ith 0a5'e$t s5ste' Net.o&* 3 St&)ct)&ed /i$a$cial
Messa%i$% s5ste' 3 Elect&o$ic /)$d t&a$sfe& 3 RTGSS 3 Ne%otiated Eeali$% S5ste's ? Sec)&ities Settle'e$t
S5ste's 3 Elect&o$ic Mo$e5 3 E Che7)es1
Unit % 7ataEase Se.urit5 3 Sec)&it5 Re7)i&e'e$ts 3 Reliabilit5 a$d I$te%&it5 3 Se$siti6e Eata 3 I$fe&e$ce 3
M)ltile6el Eatabases 3 M)ltile6el Sec)&it5 D Sec)&it5 i$ Net.o&*s 3 Th&eats i$ Net.o&*s 3 Net.o&* Sec)&it5
co$t&ols 3 /i&e.alls 3 I$t&)sio$ Eetectio$ 3 Sec)&e EDMail
Case 8et
TeAt Boo4
/- Finan.ia! Ser@i.es Information S5stems " Bessi.a &e5es AuerEa.? >uE!i.ationJ 6nd edition (Mar.? 6,F
6+++)(TeAt Boo4)
Referen.es1
11 Qa(ta$ S S ? Cho)be5 N S1, VEDI$dia$ 4a$*i$% i$ Elect&o$ic E&aW, Sa&)( ? So$s, Ne. Eelhi, -223
-1 Vas)de6a, VE 3 4a$*i$%W, Co''o$ +ealth 0)blishe&s, Ne. Eelhi, -22!
31 T)&ba$ Rai$e& 0otte&, I$fo&'atio$ Tech$olo%5, Roh$ +iel5 ? So$s I$c
B
M#RBA (BI")+6 1 0RE7IT RIS& MANAGEMENT
1,bjective of this course is to acquaint the student with credit risk management among )ndian
&anks2
Unit I Need for ris4 mana$ement in Ban4s 34asle I Acco&d D 4a$*i$% s)(e&6isio$ D4asle Acco&d II1 3 C&edit
0&ocess 3 ;(e&atio$al 0&actices a$d C&edit E$6i&o$'e$t 3 8e$di$% ;b:ecti6es 3 C&edit selectio$ (&ocess 3
T&a$sactio$ Ris* e9(os)&e 3 /i$a$cial (&od)cts i$ the e9te$sio$ of 4)si$ess c&edit
Unit II Identifi.ation and understandin$ @arious t5>es of ris4s, /i$a$cial &is*s a$d $o$ fi$a$cial 3 Co'(a$5
s(ecific &is*s 3 Ris* e6al)atio$ 3 /)$da'e$tals of C&edit a$al5sis 3 C&edit Rati$% S5ste's 3 8oa$
classificatio$ 3 Eebt &eco6e&5 tools
Unit III 0redit Ris4 Measurement 3 Ratios fo& C&edit A$al5sis 3 Cash flo. a$al5sis 3 J)a$titati6e Models 3
Se$siti6it5 a$d Si')latio$ 3 /i$di$% the Ce&tai$t5 le6els 3 E9(ected defa)lt f&e7)e$c5 D Val)e at Ris*
Unit I% Finan.ia! 7istress Mode!s and Met?odo!o$5 3 4a$*&)(tc5 &is* 3 C&edit 0o&tfolio Ma$a%e'e$t 3
;(ti'i<i$% th&ee 6a&iables of sha&e holde&Hs 6al)e, cost of ca(ital a$d c&edit %&ade 3 Mc Qi$se5 Val)atio$
Model 3 @o. do I$te&$atio$al 4a$*s (&ice loa$sX
Unit % 0redit 7eri@ati@es 3 0&ici$% a$d Mecha$is' 3 I$te&$atio$al S.a(s a$d Ee&i6ati6es Associatio$ (ISEA#
sta$da&d 3 C&edit defa)lt s.a(s 3 Total Ret)&$ S.a(s 3 Re%)lato&5 co$ce&$s of C&edit de&i6ati6es 3 bala$ce
sheet a$al5sis of diffe&e$t ba$*s as a case a$al5sis1
0ase Ana!5sis
TeAt Boo41
3. 3oetta 4ol5uitt )2006)." 4redit +is$ !ana-ement" !c &raw 'ill" 2ew 3erse0 )Te*t Boo$)
Refe&e$ces,
11 Michel C&o)h5, Ea$ Galai a$d Robe&t Ma&*(-222#, Ris* Ma$a%e'e$t, Mc G&a. @ill, NR
- Ala$ +a&i$% a$d A1Ia$ Gle$do$ (1>>#, Mana$in$ Ris4F 0riti.a! Issues for sur@i@a! and Su..ess
into t?e 6/
st
.entur5, I$te&$atio$al Tho'so$ 4)si$ess 0&ess1 Ne. Yo&*1
31 A&$a)d de Se&6i%$5, ;li6ie& Re$a)lt (-22=#, Meas)&i$% a$d Ma$a%i$% C&edit Ris*W, Mc G&a. @ill,
NR
=1 Robi$ Qe$dall (1>>#, Ris4 Mana$ement for EAe.uti@esF A >ra.ti.a! A>>roa.? to 0ontro!!in$
Business Ris4s, /T 0it'a$ 0)blishe&s, 8o$do$1
>
M#RBA" BI" )+*" ELEMENTS OF A0TUARIAL S0IEN0E
The ,bjective of this course is to enable the students to understand the practice in handling of insurance
business problems and to use the results of actuarial calculations in evaluating various options in reaching
financial decisions, whether personal or business$ related.
Unit I1 Theo&5 of i$te&est &ates 3 Rate of i$te&estP A'o)$tP 0&ese$t 6al)eP No'i$al a$d Effecti6e &ates of
i$te&estP Effecti6e &ate co&&es(o$di$% to $o'i$al &ate a$d 6ice 3 6e&saP Eisco)$t a$d Eisco)$ted 6al)eP
Method of calc)latio$ of Eisco)$tP Va&5i$% &ates of i$te&estP E7)atio$ of Val)e P Co$ce(t of E7)ated ti'e of
0a5'e$t1
Unit II1 A$$)it5, Eefi$itio$, T5(es of a$$)it5, Eefi$itio$ of A$$)it5 I''ediate, A$$)it5 E)e, Eefe&&ed
A$$)it5 ce&tai$ a$d Eefe&&ed A$$)it5 E)eP 0&ese$t 6al)e a$d Acc)')lated Val)e of a$ I''ediate A$$)it5
Ce&tai$, A$$)it5 E)e, Eefe&&ed A$$)it5 Ce&tai$ a$d Eefe&&ed A$$)it5 E)e1
Unit III1 0e&(et)it5, Eefi$itio$, t5(es of 0e&(et)it5, Eefi$itio$ of I''ediate 0e&(et)it5, 0e&(et)it5 E)e,
0&ese$t 6al)e of a$ I''ediate 0e&(et)it5 a$d 0e&(et)it5 E)eP Eefe&&ed 0e&(et)it5 .ith defe&'e$t (e&iod of
G'H 5ea&s1
Unit I%1 Va&iable A$$)ities, I$c&easi$% A$$)it5, 0&ese$t 6al)e of a$ i''ediate i$c&easi$% (e&(et)it5,
0&ese$t 6al)e of a$ i$c&easi$% a$$)it5 d)e, 0&ese$t 6al)e of a$ i$c&easi$% (e&(et)it5 d)e, 0&ese$t 6al)e of a$
i$c&easi$% a$$)it5 .he&e i$ the s)ccessi6e (a5'e$ts fo&' A&ith'etic a$d Geo'et&ic (&o%&essio$1
Acc)')lated 6al)es of Va&iable A$$)ities, Va&5i$% &ate of i$te&est
Unit %1 Mo&talit5 Table, Co$ce(ts a$d co'()tatio$ of l
9
, d
9
, 7
9
, (
9
, 0&obabilit5 of s)&6i6al a$d death,
Statio$a&5 0o()latio$, Co$ce(ts a$d Co'()tatio$ of 8
9
, T
9
, E9(ectatio$ of life,e
9
2
, Selectio$ a$d Select
&ates, 0e&iod of Selectio$, Mea$i$% of Ulti'ate a$d A%%&e%ate table1
Note1
1 0&oofs, Ee&i6atio$s of fo&')lae a&e e9cl)ded1
- This (a(e& is .itho)t a case st)d51
TeAt Boo4s1
1 Mathe'atical 4asics of 8ife Ass)&a$ce ICD >1 b5 S10 Ei9it, C1S1 Modi, R1V1 Roshi, I$s)&a$ce
I$stit)te of I$dia,-22B
- Act)a&ial 0&i$ci(les a$d (&actice, The I$stit)te of Ce&tified Ris* a$d i$s)&a$ce 'a$a%e&s,
ICRIM,-22B
Referen.e Boo4s,
1 /)$da'e$tals of A((lied Statistics G)(ta a$d Qa(oo&, S)lta$ Cha$d ? Co, -22B
- Ee'o%&a(hic Methods b5 0atha* a$d /1 Resh, S)lta$ Cha$d ? Co, -22B
3 I $t&od)ctio$ to Act)a&ial Mathe'atics a$d /i$a$ce b5 R1R1 MC C)tcheo$ a$d +1/1 Scott,
4)tte&.o&t1Rei$ Ma$$ 8td1,-22B
M#RBA" BI" )+," UN7ER3RITING AN7 0LAIMS MANAGEMENT

(The objective of this course is to acquaint the students with the importance and
Procedures followed in underwriting and claims Management process in Insurance Business)
Unit I1 U$de&.&iti$% 0&i$ci(les, 0e&ils a$d Cla)ses of I$s)&a$ce 0olicies, Class of 4)si$ess a$d 0&od)ct
Eesi%$1
Unit II, U$de&.&iti$% i$ 8ife I$s)&a$ce, U$de&.&iti$% i$ Ge$e&al I$s)&a$ce, U$de&.&iti$% a$d Rate
Ma*i$%1
Unit III1 I$t&od)ctio$ to clai's 'a$a%e'e$t, T5(es of clai's, si%$ifica$ce of clai's, Nat)&e of clai's f&o'
6a&io)s classes of i$s)&a$ce,
Unit I%1 Clai's Ma$a%e'e$t s5ste's , t5(es of clai's ad:)sto&s, Ste(s i$ settle'e$t of a clai',1
Unit %1 I'(le'e$tatio$ a$d Mo$ito&i$% the clai's s5ste', Ethical Iss)es a$d c)&&e$t de6elo('e$t1
TeAt Boo4s1
11 I$s)&a$ce U$de&.&iti$%, Vol 1,-1, The IC/AI U$i6e&sit5, @5de&abad, -22B1
-1 Clai's Ma$a%e'e$t, Vol 1,-1, The IC/AI U$i6e&sit5, @5de&abad, -22B1
Referen.e Boo4s1
11 Neela' C1 G)lati1, 0&i$ci(les a$d 0&actice of I$s)&a$ce Ma$a%e'e$t1, E9cel 4oo*s, -22B1
-1 Geo&%e E1 Ra:da1, 0&i$ci(les of Ris* Ma$a%e'e$t A$d I$s)&a$ce, , 0ea&so$ Ed)catio$, -22B1
31 M1R1Mathe., I$s)&a$ce 0&i$ci(les a$d 0&actice, R4SA 0)blishe&, Rai(e& -22B1
Bourna!s1
-1 Yo%a*she'a, lic ;/ I$dia, M)'bai1
31 I$s)&a$ce Ti'es, Calc)tta1
122
M#RBA"RM" )+/1 RETAIL TE0'NOLOGY
,bjective of this paper is to equip the student with the technological knowledge about online retailing activities of buying and
selling
Unit I1 Ei&ect Ma&*eti$%D do'ai$ of di&ect 'a&*eti$%3 E'e&%i$% t&e$ds 3 Elect&o$ic &etaili$% 3 Sco(e of .eb
&etaili$%3 Cha&acte&istics of .eb )se&s1
Unit II1 I$fo&'atio$ flo.s i$ a &etail dist&ib)tio$ 3 Retail i$fo&'atio$ s5ste's 3 Ma&*eti$% &esea&ch (&ocess1
Unit III1 I$6e$to&5 co$t&ol 3 0oi$t of Sale 3 0la$$i$% a$d /o&ecasti$% 3 C0/R1
Unit I%1 Esse$tial &e7)i&e'e$t of a$ i$fo&'atio$ s5ste' 3 Mo$ito&i$% sales 3 I$6e$to&5 le6els dail5 3 EEI
Unit %1 E$te&(&ise Reso)&ce 0la$$i$% 3 I'(le'e$ti$% a$ ER0 Sol)tio$ 3 Ne. t&e$ds i$ i$fo&'atio$ tech$olo%5
a((licatio$ i$ &etaili$%3 Eata 'i$i$% tools 3 Ne. la$/.a$ tools a$d st&ate%ies 3 I$te&actio$ Qios*s 3 Self sca$$i$%
fo& faste& (&ocessi$%
TeAt Boo41 Retail 'a$a%e'e$t 3 A&if shei*h Qa$ee< /athi'a, @i'ala5a 0)blishi$% ho)se, -22>
Referen.e Boo4s1
1 Ea6id C)lbe&t ,Retail Ma$a%e'e$t, 0ea&so$ Ed)catio$, Ne. Eelhi, -22>
- S.a($a 0&adha$, Retaili$% Ma$a%e'e$t D Te9t a$d Cases, Tata Mc G&a. @ill, seco$d editio$ -22>
3 N1 0a$cha$atha$ ? R G$a$a G)&), E'e&%i$% T&e$ds i$ Retail Ma$a%e'e$t, E9cel 4oo*s, Ne. Eelhi, -22>
Bourna!s1
- Vi*al(a, IIM, Ah'edabad
= Global 4)si$ess Re6ie., I$te&$atio$al Ma$a%e'e$t I$stit)te, Ne. Eelhi
121
M#RBA"RM" )+61 STORE 7ESIGNF LAYOUT AN7 %ISUAL MER0'AN7ISING
,bjective of this paper is to equip the student with "tore %esign, Layout and isual Merchandising connection with
/etail "ector
Unit I1 I$t&od)ctio$D Sto&e Eesi%$, 8a5o)t a$d Vis)al Me&cha$disi$%, Co$ce(t a$d 0&actices, Co$ce(t of Sto&e I'a%e a$d
St&ate%5D I'(o&ta$ce of the Ri%ht 8ocatio$, Ma&*et A&ea A$al5sis, T&ade A&ea A$al5sis, Site 8ocatio$ A$al5sis, T5(es of Retail
8ocatio$s1
Unit II1 Sto&e Eesi%$D Co$ce(t, ;b:ecti6esD Sto&e I'a%eD I$fl)e$ce o$ Co$s)'e& 4eha6io&D Costs Vs1 Val)eD Cha&acte&istics of a
%ood Sto&e Eesi%$D E9te&io& a$d I$te&io& Eesi%$1
Unit III1 Sto&e 8a5o)tD Co$ce(t, T5(es, G&id, Racet&ac* a$d /&ee /o&', I'(o&ta$ce, 0&acticesD /eat)&e A&eas, Co$ce(t, Efficie$t
)se of /eat)&e A&eas, Use of /eat)&e A&eas fo& I$Dsto&e 0&o'otio$s1
Unit I%1 Effecti6e S(ace Ma$a%e'e$tD S(ace 0la$$i$%, /loo& a$d Shelf Ma$a%e'e$t, 8ocatio$ of Ee(a&t'e$tsD S(ace
0e&fo&'a$ce Meas)&esD A((licatio$ of S(ace Ma$a%e'e$t i$ the C)&&e$t Retail Sce$a&io1
Unit %1 Vis)al Me&cha$disi$%, Co$ce(t, Si%$ifica$ce a$d Tech$i7)esD Vis)al Me&cha$disi$% fo& I$Dsto&e 0&o'otio$s a$d E6e$tsD
At'os(he&ics, Co$ce(t, I'(o&ta$ce a$d 0&actices1
1 TeAt Boo41 A&if Shei*h a$d Qa$ee< /ati'a, Mall Ma$a%e'e$t, @i'ala5a 0)blishi$% @o)se, @5de&abad, -22
Referen.e Boo4s1
- Ea6id C)lbe&t ,Retail Ma$a%e'e$t, 0ea&so$ Ed)catio$, Ne. Eelhi, -22>
3 A&if Shei*h a$d Qa$ee< /ati'a, Retail Ma$a%e'e$t, @i'ala5a 0)blishi$% @o)se, @5de&abad, -22
Bourna!s1
12-
123
M#RBA"RM" )+*1 0ATEGORY MANAGEMENT IN RETAIL
,bjective of this paper is to equip the students with the conceptual knowledge in order to manage different category of products in
connection with /etail "ector
Unit I1 I$t&od)ctio$, Co$ce(t, I'(o&ta$ce a$d 0&actices of Cate%o&5 Ma$a%e'e$t i$ RetailD SQUs i$ RetailD Cate%o&5 Ca(tai$,
Co$ce(t a$d 0&actices
Unit II1 0la$$i$% fo& Cate%o&ies1 Ma&%i$, Sales a$d T)&$o6e&, co$ce(t D Meas)&es of I$6e$to&5 T)&$o6e&D Ad6a$ta%es a$d
Eisad6a$ta%es of @i%h I$6e$to&5 T)&$o6e&D Cate%o&5 0la$$i$% i$ C)&&e$t Retail E$6i&o$'e$t
Unit III1 Cate%o&5 8ife C5cle1 Co$ce(t, A((licatio$ to /ad, /ashio$ a$d Sta(le Me&cha$diseD /o&ecasti$% fo& Cate%o&ies,
So)&ces of I$fo&'atio$, I$fo&'atio$ abo)t C)sto'e& 0&efe&e$cesD C0/R1
Unit I%1 Cate%o&5 0la$$i$%, Co$ce(t of Va&iet5 a$d Asso&t'e$tD Eete&'i$atio$ of Va&iet5 a$d Asso&t'e$t at the Sto&e 8e6elD
Asso&t'e$t 0la$, Co$ce(t a$d 0&actice 3 Me&cha$dise So)&ci$%, Establishi$% Ri%ht Ve$do&s, Ve$do& Ma$a%e'e$t 0&actices,
Mai$tai$i$% St&ate%ic Relatio$s .ith Ve$do&s1
Unit %1 Meas)&i$% 0e&fo&'a$ce of Cate%o&ies, A$al5sis of Me&cha$dise 0e&fo&'a$ce, A4C A$al5sis, Sell th&o)%h A$al5sis,
M)lti att&ib)te Method 3 The Cate%o&5 4)5i$% S5ste's, 4)d%et 0la$ 3 ;(e$DtoD b)5 S5ste'1
TeAt Boo41 S.a($a 0&adha$ , VRetaili$% Ma$a%e'e$t 3 Te9t ? CasesW, Tata Mc G&a. @illsP Ne. Eelhi, -22>
Referen.e Boo4s1
1 8e65 a$d +eit< Retaili$% Ma$a%e'e$t, , Tata Mc G&a. @ill, Ne. Eelhi, -22>
- Si'a$teee Se$, Cate%o&5 Ma$a%e'e$t co$ce(ts a$d cases, the IC/AI U$i6e&sit5 0&ess, @5de&abad, -22>
3 8e65 a$d +eit< Retaili$% Ma$a%e'e$t, , Tata Mc G&a. @ill, Ne. Eelhi, -22>
= Si'a$teee Se$, Cate%o&5 Ma$a%e'e$t co$ce(ts a$d cases, the IC/AI U$i6e&sit5 0&ess, @5de&abad, -22>
Bourna!s1
= Global 4)si$ess Re6ie., I$te&$atio$al Ma$a%e'e$t I$stit)te, Ne. Eelhi
12=
M#RBA"RM" )+,1 MALL MANAGEMENT
,bjective of this paper is to equip the students with designing, establishing and managing skills for effective management of
malls.
Unit I1 I$t&od)ctio$, Ne. Mall 4&eedD8ifest5le ce$t&esD*e5 s)ccess facto&sDMa&*et Sce$a&ioDRis*s a$d Re.a&ds1
Unit II1 Mall Eesi%$ 0&ocess,I$t&od)ctio$ 3 c)&&e$t (la$$i$% /&a'e.o&* 3 Eesi%$ iss)es fo& sho((i$% Ce$t&es 3 /easibilit5
St)d51
Unit III1 8easi$% a$d Ad'i$ist&atio$ 3 Te$a$t 'i9 3 leasi$% 3 /)$di$% a te$a$t fo& 5o)& s(ace 3 8easi$% Tools 3 Eoc)'e$tatio$
to be )sed .ith 0&os(ecti6e Te$a$ts 3 4est 8easi$% 0&actice 3 8easi$% Ad'i$ist&atio$1
Unit I%1 Ma&*eti$% , Eefi$itio$s 3 Ma&*eti$% 0la$ 3 Ma&*eti$% 4)d%et 3 0&o'otio$s ? E6e$ts 3 Ca'(ai%$ 0ostDA$al5sis 3
Co'')$icatio$s 3 0ositio$i$%1
Unit %1 Sho((i$% Mall Ma$a%e'e$t, I$t&od)ctio$ 3 I$t&od)ctio$ 3 @o)se*ee(i$% Se&6ices 3 Sec)&it5 Se&6ices 3 /i&e
Ma$a%e'e$t 3 0a&*i$% Ma$a%e'e$t 3 /i$a$ce 3 @R 0olicies1
TeAt Boo41 Mall Ma$a%e'e$t 3 A&if shei*h Qa$ee< /athi'a, @i'ala5a 0)blishi$% ho)se, -221
Referen.e Boo4s1
1 Ea6id C)lbe&t ,Retail Ma$a%e'e$t, 0ea&so$ Ed)catio$, Ne. Eelhi, -22>
- S.a($a 0&adha$, Retaili$% Ma$a%e'e$t D Te9t a$d Cases, Tata Mc G&a. @ill, seco$d editio$ -22>
3 N1 0a$cha$atha$ ? R G$a$a G)&), E'e&%i$% T&e$ds i$ Retail Ma$a%e'e$t, E9cel 4oo*s, Ne. Eelhi, -22>
Bourna!s1
11GITAM Ro)&$al of Ma$a%e'e$t, GITAM U$i6e&sit5, Visa*ha(at$a'
-1Vi*al(a, IIM, Ah'edabad
31Ma$a%e'e$t Re6ie., IIM, 4a$%alo&e
=1Global 4)si$ess Re6ie., I$te&$atio$al Ma$a%e'e$t I$stit)te, Ne. Eelhi
12!
S;/T SQI88S (SS# S;/T SQI88S (SS# (!2 Ma&*s#
I$t&od)ctio$
This co)&se is desi%$ed *ee(i$% i$ 'i$d the i$d)st&5 e9(ectatio$s a$d .ith the ai' to i'(&o6e the cha$ces of selectio$ i$ the
:ob i$te&6ie.s a$d also s)cceed i$ the fi&st :ob1
The fi&st 'od)le o$ Soft S*ills is foc)sed o$ Co'')$icatio$, C&eati6it5, 0&ese$tatio$ S*ills, 4)si$ess Eti7)ette, +o&*i$% i$ a
tea', selli$% s*ills etc1, .hile the seco$d (hase foc)ses e'(lo5abilit5 s*ills $a'el5 G&o)( Eisc)ssio$,1 Res)'e +&iti$%,
G&oo'i$%, I$te&6ie. s*ills etc1
Co)&se ;b:ecti6es
To (&o6ide st)de$ts .ith 1#1s*ills &e7)i&ed fo& effecti6e f)$ctio$i$% as 'a$a%e&/e9ec)ti6e -# s*ills &e7)i&ed fo& s)cceedi$% i$
:ob i$te&6ie.s1
Teachi$% Methods
Acti6it5 1, The st)de$t is &e7)i&ed to 6ie. selecti6e Video CEs, o$e (e& each .ee* a$d 'a*e $ote of it1
Acti6it5 -, +o&*sho( fo& th&ee da5s co$d)cted b5 e9te&$al a%e$cies o$ soft s*ills to t&ai$ a$d assess i$ fe. selecti6e a&eas of
soft s*ills1
Acti6it5 3, 4ased o$ the sco&es i$ dia%$ostic test, the st)de$t .ill eithe& a((ea& fo& fo)$datio$ co)&se i$ E$%lish 8a$%)a%e o&
4oo* Re6ie.1
Class Sessio$s
a# T.o (e&iods (e& .ee* is sched)led to 6ie. the 6ideo CEs i$ the
8a$%)a%e 8ab
b# Th&ee da5 +o&*sho( .ill be o&%a$i<ed d)&i$% the t&i'este&1
c# T.o ho)&s (e&iod fo& t.o da5s a .ee* is a&&a$%ed alte&$ati6el5 fo& ite' 3 'e$tio$ed abo6e1
Assess'e$t
Acti6it5 1, 4ased o$ the co$te$t deli6e&ed th&o)%h Video CE, ob:ecti6e test is co$d)cted at the e$d of each sessio$1 The&e .ill
be desc&i(ti6e .&itte$ test o$ a$5 of the 12 CEs .atched1 Ma9i')' sco&e is -2 'a&*s1
I1 Test sco&es at the e$d of each sessio$, !2I II1 Atte$da$ce,
-!I III1 T&i'este& e$d desc&i(ti6e test, -!I
Acti6it5 -, T.o best sco&es o)t of th&ee sco&es a.a&ded d)&i$% th&ee da5s of soft s*ills t&ai$i$% (&o%&a' is co$side&ed1
12"
Ma9i')' Ma&*s a.a&ded is
121 The e6al)atio$ 'a5 be s)b:ecti6e o& ob:ecti6e o$ the s*ill that is bei$% i'(a&ted1
Acti6it5 3
/o& /o)$datio$ co)&se i$ E$%lish 8a$%)a%e, the assess'e$t is fo& 'a9i')' 'a&*s -21
I1 Class 0a&tici(atio$, -!I II1 +&itte$ Test(3# sco&es, !2I III1
;&al test sco&es, -!I
;R
/o& 4oo* &e6ie., the assess'e$t is fo& 'a9i')' 'a&*s -21 The b&ea*D)( fo& 6al)atio$ is as follo.s,
I1 +&itte$ Assi%$'e$tC , B!I
II1 ;&al 0&ese$tatio$, -!I
T The st)de$t sho)ld s)b'it the .&itte$ assi%$'e$t $ot e9ceedi$% 1!22 .o&ds1 The co$te$t sho)ld be t5(ed a$d s)b'itted
befo&e the d)e date1
T The o&al (&ese$tatio$ sho)ld be 'ade )si$% 00T ($ot e9ceedi$%
!D12 slides#
12B
M0R4AD!2!, Co'(&ehe$si6e Vi6aDVoce
Co'(&ehe$si6e 6i6a is based o$ all the co)&ses of st)d5 f&o' I to V T&i'este&s, I$d)st&ial 6isits a$d 'i$o& (&o:ect &e(o&t
(1!2 Ma&*s#
12>

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GITAM UNIVERSITY

(Established U/S 3 of UGC Act, 1!"#

M#RBA" BI" )+," UN7ER3RITING AN7 0LAIMS MANAGEMENT

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