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Social Media

:
What The Heck is
Happening Online?
Tom Guarriello, Ph.D.
TrueTalk, Inc.
TED Conference
February 27, 2008

Why is this man smiling?

66 million users 65 billion page views/mo. 250k new users/day $15 billion .

Why? .

000 BCE: Local Analog .15.

Movable Type 1041 CE: Long Distance Analog .

Local “Digital”: ~ 0-1880 CE .

Early 1800s: Mid-Range Digital .

1861: Long Distance Digital .

Bell’s Telephone 1877: Voice .

1959 .

Images 1965 .

Voice + Images 1982 2007 .

1946: ENIAC .

Arpanet: 1969 (First virus: 1980) .

The Well: 1985 (Whole Earth ‘Lectronic Link) TEDsters Stewart Brand & Larry Brilliant .

Netscape: The Big Bang 1995 .

.

Blogs: 1998 .

Broadband .

Blogs: 2008 112 M 9 M 60 days 27% read ’em .

Why? .

Maslow: Hierarchy of Needs Self- Actualization Self-Esteem Belonging Safety Physiological .

learn and grow Contribute to the Purpose Self-Esteem community. communicate. Amy Jo Kim. Physiological everything works as promised Adapted from. explore Self. 2000 . Belonging meet trustworthy people. appreciate others and be recognized for contributions Be part of community and chosen subgroups. mutually respectful Need Fulfillment coexistence System functionality. Community Building On The Web. relationships and Actualization opportunities. Develop new skills. have fun Protection from hacking Social Media: Safety and personal attacks.

Video: Social Media’s Killer App 69 million 29 million over 45 .

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000 video uploads first week #2 Show on Nickelodeon “The kids are kinda runnin’ iCarly. 2008 . September ’07 Launch 60.” Pamela Kaufman CMO Nickelodeon Networks BRITE Conference February 7.

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Social Media: All Fun and Games? .

“Customer Engagement”: The New Black .

I can’t understand why any of you wouldn’t want to try it.” Jeff Immelt.“This is the best customer-relationship metric I’ve seen. CEO. GE .

Net Promoter Score: “Would you recommend us to a friend or family member?” Unlikely 0-10 Very Likely .

people and things we care about. Social Media: Where we go to find. and talk about. .