PRESENTED BY :

RICHA MISHRA
&
PRARTHANA ROY
BUSINESS ETHICS AND
CORPORATE GOVERNANACE
CASE STUDY
Dr. Reddys Laboratories:
Commitment To All-Round Corporate
Excellence
WHAT IS CORPORATE SOCIAL
RESPONSIBILITY.?

CSR is a continuing commitment by business to behave ethically and
contribute to economic development while improving the quality of life
of the workforce and their families as well as the local community and
society at large.

THE SOCIALLY RESPONSIBLE FIRM SHOULD STRIVE TO:
Make a profit
Obey the law
Be ethical, and
Be good corporate citizen

INTRODUCTION
This case is all about a very successful and globalised pharmaceutical
company Dr.Reddys Laboratories (DRL).
DRL was established in 1984 in Hyderabad by Dr.Anji Reddy ,a
graduate in pharmacology and a doctorate holder in chemical engineering.
Dr. Reddy who had worked as a scientist in IDPL established DRL to
create and deliver innovative pharmaceutical healthcare solutions.
DRL became a public limited company in 1985 and in the same year it
had floated an IPO of equity linked debentures totaling Rs 24.6 million.
Then in 1990s company strengthened its position in market by
launching some new pharmaceutical products.
Then in 1999 DRL acquired a controlling stake(45%) in AMERICAN
REMEDIES LIMITED(ARL).


MAIN HIGHLIGHTS OF SYSTEM

An independent board of directors following
international practices
Commited management team
Internal control systems and dissemination of
information to various stake holders.
Highest standards of truth.
Integrity and Transparency

VISION AND VALUES
Well-defined purpose for existence.
Help people to lead healthier lives through innovation in
medical field.
Synchronized long-term vision among DRLs family members
for a common goal.
Identified boundaries, belief and guiding principles that
facilitate the companys journey towards the above visions.
Highest ethical standards of truth, integrity and transparency





HUMAN AND SOCIAL DEVELOPMENT
Commissioned in the year 1996
Out of multifarious CSR activities of DRL the following
are worth mentioning here:

Livelihood Advancement Business Schools(LABS)
NAANDI: the beginning project
Centre for Social Initiative and Management CSIM.


HEALTH INITIATIVES

Family planning programme in Kondmulagam
village where 70 families benefited.
Blood donation camp wherein 104 units of blood
was collected from employees.
Eye camp for casual workers and their family
members covering 176 persons.
Education health awareness camp in Miryalguda on
health and pollution.



EDUCATIONAL INITIATIVES

Adoption of a government school in Puttaguda
village, Medak district to provide books , stationary
, and the sponsorship of a teachers salary.
Funding distribution of notebooks to 250 primary
school children in five mandals on Srikakulam
district.
Scholarships for 15 meritorious poor students from
the tenth standards