-2-

SECTION B
Answer any THREE questions. (3 10 = 30
11. Brief explain the segmentation in tourism
marketing.
12. Explain product line strategies in hotel
marketing.
13. Explain internal environment analysis.
14. Suggest any thee strategies for relationship
marketing in Tourism ndustry.
1!. Briefly explain the current trend in nternational
tourism environment.
SECTION C
Answer any ONE question. (1 1! = 1!
1". #iscuss the issues and challenges involved in
$overnment and the marketing.
1%. &hat are the ne' product development steps
involved in hotel marketing( Explain.
1). Explain the stages of developing a marketing
concept 'ith examples.
SECTION " (1 1! = 1!
(Co#$u%sory
1*. +hoose a hotel of your choice in ndia and dra'
a strategic marketing plan. ,ustify your
reasoning.
&&&&&&
-egister .um/er0 3''(
.ame of the +andidate0
).B.A "E*REE E+A)INATION '00(
(HOTE, )ANA*E)ENT AN" TO-RIS)
(.IRST /EAR
(0A0ER 1 I2
130. HOTE, AN" TO-RIS) )AR4ETIN*
May1 2Time: 3 Hours
3aximum0 %! 3arks
SECTION A
Answer any .I2E questions.
A%% question 5arry equa% #ar6s (! 3 = 1!
1. #ra' sample of marketing organi4ation structure.
2. &hat is channel of distri/ution(
3. &hat is 5roduct 6ife +ycle(
4. &hat is tourism marketing(
!. $ive an example for 7otel Business 3ission.
". &hat is relationship management(
%. &hat is market focus(
). &hat is consumer protection(
*. Explain profile of guests.
18. $ive an example of ethics in marketing.