A

Summer Internship Project Report

On

At Blueart granito pvt.ltd.
Prepared by:
kundariya ashish m.
!.B.A."semester #$
Academic year: %&'(
)nrollment no : '#*#(&+,%&+'
!ar-adi )ducation .oundation/s 0roup o1 Institutions
Rajkot #2& &&+
Submitted to
0ujrat technological university
3nder the 0uidance o1
!r. Ruturaj 4oshi
1

4eclaration
I,KUNDARIYA ASHISH M, hereby declare that the report for
Comprehensive Project entitled DEMAND ANALYSIS FOR BLUE
ART GRANITO PVT LTD. is a result of our own work and our
indebtedness to other work publications, references, if any, have been
duly acknowledged.
Place : ..
!"ignature#
$ate : !%"&I"& '.
()*$%+I,%#
-

P re1ace
In the present world with lots of odds & with decreasing importance of
education & the decreasing loyalty towards education. There is a need to
revies the method of educated employed one of the method is to
accompany practical study with the theoretical method. This would
strengthen the principles & concept of theoretical education & would
become world applicable.
In the present day the business would become a highly complicated
faculty which has to undergo staff competitor & has to operated in such an
environmental where there is no look back formula to success. Thus
Gujarat Technological University has been running a business
management faculty under the degree of !"# to keep the student
interested in it which has practical study under the subject$ %ractical
Training.
This practical study is useful to determine the parameters between
the theoretical study and the actual situation. It is useful to increase the
knowledge and teh foreshight of the student and they provide them
actually step into the dynamic. &ver'changing$ world of business.
I have taken opportuniy to undergo practical training during the year
()*+ in "lue #rt Granito %vt ,td I have done my research in !orbi city.
.

Ackno-ledgement
-irst of all$ I e.press my gratitude to lecturer %rof. for her great
response and guidance. Then I am greatly obliged to my principal. I would
thank to the marketing manager of ",U& #/T %0T ,T1 .$ !orbi. !r.$ I am
very thankful to all the staff kindness and willingness me. I am also very
thankful to my friend for their help in preparation of this report.
1ate2 3ignature2
%lace2 !4/"I 5 #36I36 !.7U81#/I9#:

/

)5ecutive Summary
As a management student it is very important to undergo the industrial
training. So the management can relate the theory aspects with practical and
actual practice. With this purpose I have done my project at 6B73) AR8
0RA9I8O P:8 784;
This report is all about management practice that has been used at 6 B73)
AR8 0RA9I8O P:8 784; Because it was general training this report
covers major departments and its working style.
This report also covers the specialization topic that is !"#A$!
A$A%&SIS' In this research study main objective is to analysis the demand
o( the product. And with the help o( )uestionnaire as a research tool* I have
collected in(ormation related to the objective.
+n the basis o( all these study and analysis* I had suggested some
recommendation (or the company.
0

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=eramic 8ile Industry Statistics ,- to ,,
>IS8OR? O. ROO. 8I77)S
,. to ,/
=eramic 8ile Industry Statistics ,0
Roo1 tiles and digital tiles ,1 to ,2
0overnment support in =eramic Industry ,3 to .-
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=ompany pro1ile A In1rastructure ..
company background ./
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BIB7IO0RAP>? 3?
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2

CHAPTER-1
GENERAL INFORMATION
3

>istory o1 =eramic 8iles
It is believed that the (irst clay tiles were produced seven to eight thousand years ago in
the area now known as the 9oly %and. #any sources independently veri(y that the actual
known history o( Tiles @and the known usage o( wall and (loor tile coveringsA can be
traced back as (ar as the (ourth millennium B8 @0--- B8A to "gypt.
In those days* in "gypt* tiles were used to decorate various houses. 8lay bricks were
dried beneath the sun or baked* and the (irst glazes were blue in colour and were made
(rom copper* very eB)uisiteC
!uring that period ceramics were also known to be (ound in #esopotamia. These
ceramics bore decorations* which were white and blue striped and later possessed more
varied patterns and colours. %ater on* in 8hina too* the >reat 8enter o( 8eramic Art* a
(ine* white stoneware with the earliest 8hinese glaze was produced during the ShangD&in
dynasty @,1./D,-.2 B8A.
The usage and the art o( making and decorating ceramic tiles had spread and by 3--
A.!.* decorative tiles had become widely used in 5ersia* Syria* Turkey and across $orth
A(rica. As transport and communication developed* tile usage and its penetration in other
territories increased. Wars and territory takeDovers caused this art to spread even (aster.
The 6omans introduced tile making in Western "urope as they occupied territories. The
%ow 8ountries o( $orthern "urope somehow ac)uired the technology (rom 5ersia* while
the #oors brought A(rican tiles with them when they invaded Iberia @SpainA. It was
aboard the ships o( Spanish con)uistadors that decorative clay tiles (ound their way to the
$ew World* where they were used primarily to decorate the 8hurches o( newly built
missions.
By the end o( the ,.th century* use and manu(acture o( 8eramic Tiles had spread across
Italy and Spain and into the rest o( "urope. Till that time they were mainly used to
decorate the (loors o( 8athedrals and 8hurches. The skill had eventually vanished (rom
4

"urope in the ,?th century (ollowing the re(ormation. But the decorative wall tile art had
survived in Turkey and the #iddle "ast and the !el(t tiles art survived in 9olland. A
(orm o( tile making had also evolved among the natives o( $orth and South America at
some point. The (irst decorative tiles to appear in 8olonial $orth America were imported
(rom $orthern "urope* mainly "ngland the Brits having hijacked the technology (rom the
!utch. The tiles were too eBpensive (or utilitarian purposes in the 8olonies and were
(ound almost eBclusively in the homes o( the wealthy.
Through the centuries* tile decoration was improved upon* as were methods o( tile
manu(acture. :or eBample* during the Islamic period* all methods o( tile decoration were
brought to per(ection in 5ersia. Throughout the known world* in various countries and
cities* 8eramic tile production and decoration reached great heights. The tile mosaics o(
Spain and 5ortugal* the (loor tiles o( 6enaissance Italy* the (aiences o( Antwerp* the
development o( tile iconography in the $etherlands* and the 8eramic tiles o( >ermany
are all prominent landmarks in the history o( 8eramic tile.
In the early days* the tiles were handDmade* each tile was handD(ormed and handDpainted*
thus each was a work o( art in its own right. 8eramic tile was used almost everywhere on
walls* (loors* ceilings* (ireplaces* in murals* and as an eBterior cladding on buildings.
Today 8eramic tile throughout the world is not handDmade or handDpainted (or the most
part. Automated manu(acturing techni)ues are used and the human hand does not enter
into the picture until it is time to install the tile. They are used in an almost in(inite
number o( ways and you dont have to consider yoursel( wealthy to own them. In
commercial buildings* where both beauty and durability are considerations* ceramic tiles
will be (ound* particularly in lobby areas and restrooms.
15

=eramic 8iles Industry in India
8eramic Tiles today have become an integral part o( home improvement. It can make a
huge di((erence to the way your interiors and outdoors look and eBpress. The Indian tile
industry* despite an overall slowdown o( the economy continues to grow at a healthy ,1E
per annum. Investments in the last 1 years have aggregated over 6s. 1--- crores. The
overall size o( the Indian ceramic tile industry is approBimately 6s ,2*--- crore @:&,.A.
The production during .-,,D,. stood at approB. ?-- million s)uare meters.
The Indian tile industry is divided into organized and unorganized sector. The organized
sector comprises o( approBimately ,0 players. The current size o( the organized sector is
about 6s 4*.-- 8rores. The unorganized sector accounts (or nearly ?-E o( the total
industry bearing testimony o( the growth potential o( this sector.
India ranks in the top / list o( countries in terms o( tile production in the world. With
proper planning and better )uality control our eBports @presently insigni(icantA
contribution can signi(icantly increase.
Apart (rom their decorative looks* 8eramic Tiles are primarily hygiene products and that
is how our broad spectrum o( consumers view the product. This is (airly evident (rom its
varied usage (rom bathrooms and kitchens in average Indian households to medical
centers* labs* milk booths* schools* public conveniences* shopping malls and numerous
other centersF which dot our day to day li(e. A ceramic tile is basically a Gutility productG
and that remains our promotional slogan. 5opular housing projects are increasingly
switching over to 8eramic Tiles moving away (rom the traditional use mosaic and even
granite or marble* owing to several (actors viz. ease in laying ability* versatility* low price
and hygiene.
$evertheless* this decorative aspect o( a 8eramic Tiles has (orever been in the (ore(ront.
9eavy churning out o( bolder and color(ul designs by the industry are testament to the
(act that most households regard a ceramic tile as an GadornmentG (or an otherwise Gdrab
lookG o( their ageDold (loorings or an un(urnished wall +verall picture o( the Industry
11

A ceramic tile as a product segment has grown to a sizeable chunk today at
approBimately ?2- #illions S)uare meters production per annum. 9owever* the potential
seems to be great* particularly as the housing sector* retail* IT H B5+ sectors have been
witnessing an unprecedented boom in recent times.
The key drivers (or the ceramic tiles in India are the boom in housing sector coupled by
government policies (uelling strong growth in housing sector. The retail boom in the
Indian economy has also in(luenced the demand (or higher end products. +verall the
bullish growth estimates in the Indian economy has signi(icantly in(luenced the growth o(
the Indian 8eramic tile industry.
The main product segments are the Wall tile* :loor tile* ;itri(ied tile and Industrial tile
segments. The market shares @in value termsA are .-E* ./E 1-E* and 4E respectively
(or Wall* :loor* ;itri(ied* and Industrial tiles. The tiles are available in a wide variety o(
designs* teBtures and sur(ace e((ects. They cater to tastes as varied (rom rustics to
contemporary marble designs in super glossy mirror (inishes.
Both* traditional methods o( manu(acturing @tunnelA and the latest single (ast (iring
methods are deployed in manu(acturing. Some o( the latest trends in manu(acturing
methods can be seen in India.
The industry also enjoys the uni)ue distinction o( being highly indigenous with an
abundance o( raw materials* technical skills* in(rastructural (acilities despite being (airly
capital intensive. A total o( over 1*1-*--- people are employed in the sector. +ut o( this*
1-*--- people are directly employed and 1*--*--- are indirectly associated. The potential
is huge considering the per capita consumption o( ceramic tiles in India.
1-

=eramic 8ile Industry Statistics
World productionI 31,1 #illion s).mt
IndiaJs ShareI ?-- #illion s).mt
World ranking @in productionAI /
5er capita consumptionI -.1- s).mt
>lobal Industry >rowth 6ateI ,,E
>rowth 6ate @India !omestic #arketAI ,1E
+rganized industry turnover @IndiaAI
aA. >lazed Wall Tile shareI
bA. >lazed :loor Tile share
cA. ;itri(ied Tile shareI
dA. Industrial Tile ShareI
6s 4.-- crores
.-E
./E
1-E
4E
7norganised Industry Turnover 6s ,-2-- crores
+rganized sectorI
aA. Share o( 5roductionI
bA. $o. o( unitsI
0-E
,0
7norganized sector
aA. Share o( 5roduction
bA. $o. o( unitsI
?-E
.-- @approBA @4-E based in >ujarat
regionA
<ob 5otentialI 1-*--- direct H 1--*--- indirect
Investments in last 1 yearsI 6s 1--- crores
1.

Roo1 tiles
6oo( tiles are designed mainly to keep out rain* and are traditionally made (rom locally
available materials such as clay or slate. #odern materials such as concrete and plastic
are also used and some clay tiles have a waterproo( glaze. A large number o( shapes @or
Gpro(ilesGA o( roo( tiles have evolved. These includeI
.lat tiles D the simplest type* which are laid in regular overlapping rows. An
eBample o( this is the clayDmade GbeaverDtailG tile @>erman BiberschwanzA*
common in Southern >ermany. :lat roo( tiles are usually made o( clay but also
may be made o( stone* wood* plastic* concrete* or solar cells.
Imbre5 and tegula* an ancient 6oman pattern o( curved and (lat tiles that make
rain channels on a roo(.
Roman tiles D (lat in the middle* with a concave curve at one end at a conveB
curve at the other* to allow interlocking.
Pantiles D with an SDshaped pro(ile* allowing adjacent tiles to interlock. These
result in a ridged pattern resembling a ploughed (ield. An eBample o( this is the
Gdouble 6omanG tile* dating (rom the late ,3th century in "ngland and 7SA.
1/

!ission or barrel tiles are semiDcylindrical tiles laid in alternating columns o(
conveB and concave tiles. +riginally they were made by (orming clay around a
curved sur(ace* o(ten a log or the makerJs thigh. Today barrel tiles are massD
produced (rom clay* metal* concrete or plastic.
Interlocking roo1 tiles are similar to pantile with side and top locking to improve
protection (rom water and wind.
Ante1i5esI vertical blocks which terminate the covering tiles o( a tiled roo(.
6oo( tiles are JhungJ (rom the (ramework o( a roo( by (iBing them with nails. The tiles are
usually hung in parallel rows* with each row overlapping the row below it to eBclude
rainwater and to cover the nails that hold the row below. There are also roo( tiles (or
special positions* particularly where the planes o( the several pitches meet. They include
ridge* hip and valley tiles.These can either be bedded and pointed in cement mortar or
mechanically (iBed.
Similarly to roo( tiling* tiling has been used to provide a protective weather envelope to
the sides o( timber (rame buildings. These are hung on laths nailed to wall timbers* with
tiles specially moulded to cover corners and jambs. +(ten these tiles are shaped at the
eBposed end to give a decorative e((ect. Another (orm o( this is the soDcalled
mathematical tile* which was hung on laths* nailed and then grouted. This (orm o( tiling
gives an imitation o( brickwork and was developed to give the appearance o( brick* but
avoided the Brick TaBes o( the ,2th century.
>istory
10

6oman roo( tile (ragment @42mm wide by 34mm highA (ound in &ork* 7=* with the
impression o( a kittenJs paw.
:ired roo( tiles are (ound as early as the /rd millennium B8 in the "arly 9elladic House
of the tiles in %erna* >reece.

!ebris (ound at the site contained thousands o( terracotta
tiles having (allen (rom the roo(.
KL
In the #ycenaean period* roo(s tiles are documented (or
>la and #idea.
The earliest (inds o( roo( tiles in archaic >reece are documented (rom a very restricted
area around 8orinth @>reeceA* where (ired tiles began to replace thatched roo(s at two
temples o( Apollo and 5oseidon between 4--D?1- B8.Spreading rapidly* roo( tiles were
within (i(ty years in evidence (or a large number o( sites around the "astern
#editerranean* including #ainland >reece* Western Asia #inor* Southern and 8entral
Italy. "arly roo( tiles showed an SDshape* with the pan and cover tile (orming one piece.
They were rather bulky a((airs* weighing around /- kg apiece
.
Being more eBpensive and
labourDintensive to produce than thatch* their introduction has been eBplained by their
greatly enhanced (ire resistance which gave desired protection to the costly temples.
The spread o( the roo( tile techni)ue has to be viewed in connection with the
simultaneous rise o( monumental architecture in ancient >reece. +nly the newlyD
appearing stone walls* which were replacing the earlier mudbrick and wood walls* were
strong enough to support the weight o( a tiled roo(. As a sideDe((ect* it has been assumed
that the new stone and tile construction also ushered in the end o( J8hinese roo(J
11

@KnickdachA construction in >reek architecture* as they made the need (or an eBtended
roo( as rain protection (or the mudbrick walls obsolete.
5roduction o( dutch roo( tiles started in the ,0th century when city rulers re)uired the use
o( (ireproo( materials. At the time most houses were made o( wood and had thatch
roo(ing* which would o(ten cause (ires to )uickly spread. To satis(y demand* many small
roo( tile makers began to produce roo( tiles by hand. #any o( these small (actories were
built near rivers where there was a ready source o( clay and cheap transport.
Digital tile
5rinting techni)ues and digital manipulation o( art and photography are used in what is
known as Gcustom tile printingG. !ye sublimation printers* inkjet printers and ceramic
inks and toners permit printing on a variety o( tile types yielding photographicD)uality
reproduction. 7sing digital image capture via scanning or digital cameras* bitmapMraster
images can be prepared in 5hotoshop and other photo editing so(tware programs.
Specialized customDtile printing techni)ues permit trans(er under heat and pressure or the
use o( high temperature kilns to (use the picture to the tile substrate. This has become an
increasingly popular method o( producing custom tile murals (or kitchens* showers* and
commercial decoration in restaurants* hotels* and corporate lobbies
12

0overnment support in =eramic Industry
With the discovery o( huge deposits o( 8hina clay in =utch district* the state government
is hoping to place the ceramic industry in the state on the world map. The government has
set an ambitious target to overtake 8hinese eBports by the end o( .--1

According to preliminary indications* 8hina clay deposits are estimated at over .--
million tones. 9owever* >ujarat #ineral !evelopment 8orporation @>#!8A is
conducting a survey in =utch to estimate the amount o( availability o( the #ineral in the
region.
The government has identi(ied (our clusters in =utch* 6ajkot* #orbi* and #ehsana (or
the development o( the ceramic industry in the state. The clusters are eBpected to be
developed and be operational by the end o( .--?.
The (oreign !irect Investment @:!IA limit in the real estate and property sector* and the
government s thrust on the housing sector through initiatives like the Bharat $irman and
the $ational 7rban 6enewal #ission* under which the government aims to (ocus on ??
selected cities* are set to accelerate the growth o( ceramic industry.
The !uty "ntitlement 5ass Book @!"5BA scheme* under which companies get a ,0 E taB
concession in eBports* is only available to glaze units.
13

5roviding some relie( to the industry* the government o( >ujarat had cut sales taB on the
products (rom ,1E to 2E in the last to last budget.
The government has rationalized the eBcise duty structure to a large eBtent (rom roughly
11E (ew years ago to current ,?E.
In a major breakthrough that is eBpected to have a (ar reaching impact on the ceramic
industry* AhmadabadDbased 8entral >lass H 8eramic 6esearch Institute @8>86IA has
developed a new technology* which is claimed to generate wealth (rom waste material.
This technology converts hard* vitri(ied and dense (ired' ceramic scraps into breakable
and brittle material so that they can be easily ground into (ine powder and then recycled
as raw material (or the ceramic industry. This uses the wastage to create wealth and it also
protects environment (rom scraps o( ceramics.
The ailing ceramic industry* known worldDwide (or the )uality ceramics tiles it produced*
will get gas within 0 months as the state energy and petrochemicals department has
decided to eBpedite the work on laying pipeline* as part o( the proposed stateDwide gas
grid* up to #orbi.

The government hopes that its enterprise* >ujarat State 5etronet %td @>S5%A* which is
responsible (or the gas grid project. By doing research at 8eramic 6esearch Institute in
8alcutta* government has suggested to the manu(acturers that energy cost in ceramic
manu(acturing* which is about .1E o( total cost* can saves by microprocessor based
control system and variable speed drivers. By this way companies can save ,1E o(
manu(acturing cost.
>overnment has established Indian 8ouncil o( 8eramic Tiles and Sanitary ware
@I88TASA. The goal o( this council is To promote sales o( products o( ceramic tiles and
porcelain articles by India in domestic and overseas markets.'
14

Its activities are* to arrange Trade eBhibitions* events* seminars and representation o(
Indian ceramic manu(acturing overseas.
7nder the aegis o( government 8hemical and Allied 5roducts "Bports 5romotion 8ouncil
@8A5"NI%A is actively supporting Indian ceramic companies. #ajor activity o( this
council is to trans(er trade in)uiries (rom overseas to Indian manu(acturers.
COMPANYS
DETAILS
-5


=ompany Pro1ile
:ounded in the year .--3* Avlon =eramic Pvt.7td. is a major #anu(acturer* "Bporter
and Supplier o( an array o( Wall Tiles. We are headed by the #arketing #anager !r.
Arjun .aldu who has vast industry eBperience and complete knowledge about the (ield.
9e has been with us since the time o( our inception and has success(ully led us to the top.
The company is located at #orbi* >ujarat* India.
Infrastr!tre
We possess a vast and well constructed in(rastructure. +ur manu(acturing unit is spread
into ..1 lac s). meters. It is comprised o( the latest 8hinese machinery as well as
e)uipment which ensure )uality large scale production. We take ample care o( the entire
in(rastructure and keep it properly maintained.
-1

C"#$an% &a!'gr"n(

Incorporated in .--3* Avlon 8eramic 5rivate %imited @A85%A is part o( the Icon >roup
o( #orbi engaged in the manu(acturing
o( ceramic and vitri(ied tiles. A85% is a closelyDheld private limited company* promoted
by #r Bhavesh :aldu* #r Sunil Sarodia* #r #ayank :aldu and #r 5riyesh Sarodia. The
promoters o( A85% have a wide eBperience in tile industry through their other units
namely* "vershine 8eramics @manu(acturing wall tilesAF Icon 8eramic %td @I8%A D
@manu(acturing (loor tilesA and Icon >ranito 5vt %td @manu(acturing vitri(ied tilesA.
A85%Os (acility is located in the #orbi cluster o( 6ajkot district which is the
ceramic tile hub o( >ujarat and has an installed capacity o( around .*4-- s)uare meters
per day @smpdA o( the ceramic glazed wall tiles. A85% sells under the brand name
"migres'.
)alit% Assran!e
We work with a sole aim to provide best )uality products to our clients and timely
deliveries. To (ul(ill this objective it is made sure that only best )uality raw material goes
into the production process. We test the products under strict industry norms (or
durability and endurance.
--

9et-ork
We have a large network through which we remain connected to the countries and
markets we deal in. it is with the help o( our network which helps us carry out
transactions in a smooth way. We deal in the (ollowing countriesI
India
7.=.
9ame o1 !arketing
!anager
I #r. Arjun :aldu
?ear o1 )stablishment I .--3
9ature o1 Business I #anu(acturer* "Bporter H Supplier
9umber o1 )mployees I /--
!arket =overed I India H 7=
-.

COMPANY PROD*CTS
-/




-0

@elcome to our @ebsite
A+l"n Cera#i! P+t,Lt(, is a professionally managed organi;ation which is
engaged as the !anufacturer$ &.porter and 3upplier of a wide range of <all
Tiles. The range enlists Glossy 3eries <all Tiles$ /ustic 3eries <all Tiles and
3atin 3eries <all Tiles. 4ur <all Tiles are widely used in various industries like
=onstruction$ 6otel$ 6ome$ etc. #part from supplying in India$ we e.port our <all
Tiles to various parts of the worlds. The <all Tiles that we offer are
acknowledged for best >uality and durability.
<e have made a name which is trusted all over the world. <ith the policies of
total dedication and hard work we have emerged successfully as the one of the
major organi;ations in the market. <ith the customer centric approach we strive
to provide complete customer satisfaction to our clients at every step. <e value
the time of our clients hence make timely deliveries irrespective of the location of
the client.
-1

I98RO43=8IO9
-2

#anu(acturing (unction is one o( the most important (unctions in all
#anu(acturing enterprises as (ares as this unit is concerned it is an production alienated
unit.
A;%+$ ceramics %td. 9ave state o( the are technology which produces best in
)uality vitri(ied tiles granolith is product mani(ested by A;%+$ ceramics %td. 9aving
applications in various (ields such as residences* shopping* mulls* restaurants* showroom.
9otels* o((ices* hospitals* airports etc.
-3

RA@ !A8)RIA7
#0,48 ceramics ,td. !anufacturing vitrified tiles under the brand name
Granolite is using important raw materials and state of act technology at the
world most modern plant at !4/"I 5Gujarat? India:.
They distribute their manufacturing process into one part.
1. "ody process
1. /aw material for "ody process
CLAY
i. Urcrain =lay 2 -rom 3antalpur
ii. "ikaner =lay 2 -rom "ikaner$ /ajasthan
iii. =hina =lay 2-rom 7utch
PO-DER
i. %otas feldspar
ii. 3oda feldspar
iii. @uart;
Ainc 4.ide
Iron 4.ide
Tin 4.ide
=obalt 4.ide
Airconium 4.ide
=hrome 4.ide
-4

8?P) O. PRO43=8
#0,48 is aesthetically and functionally for more supine or to Italian marble and
comes in wilds variety of natural Italian marble designs and colour.
PRO43=8IO9 P7A99I90 A C3A7I8? =O98RO7
5roduction planning H control is a managerial (unction which plans* directs H controls a
material (low system is a plant to achieve the targets set by marketing with utmost
economy H e((iciency.
A;%+$ is a (ully homogenous tile A;%+$ is an glazed product it is made o( single
compact body mass and is (ully tiles @water absorption near zeroA this makes it stronger
and move durable the never zero water absorption resulting (rom a high degree o(
compaction impacts move strength and reduces the moisture H thermal eBpansion thus
(acilitating joint (ree applications.
The superiors technical properties o( deco granite ensure that its wear resistance and
straiten hardness are signi(icantly higher than ordinary calamite (loor tiles or natural
marbles depending on usage o( the polished sur(ace that li(e o( deco granite well be much
more than that at the best Italian marble or granite.
The designs on the tile are painted with what are know as soluble salts or penetrating
pigments as the name suggest these salts punctuate to a .D/ mm below the sur(ace o( the
tiles thus the design is present up to .1E o( the thickness o( the tiles being such a hand
material it is virtually impossible to remove this amine o( material to make the design
disappear. All deco granite tiles our (ully homogenous vitri(ied and they have uni(orm
properties all though its body which grantees the )uality o( the late.
It can be (iBed on the eBisting (loor but by employing synthetic adhesives deco granite is
a pre sized product with very low moisture and thermal eBpansion it may be used (or a
joint tree application.
.5

PRO43=8IO9 PRO=)SS
1. @eighing o1 ra- materialI D (iats at all raw materials are weighted on the scale
and according to composition o( body.
-. !i5ing in ball millI D By conveyor belt systems this /- tons raw materials are
carried to ball bill. Ball mill are o( /- tan capacity all raw materials are kept in
ball mill and grinding 2 hours (or miBing there are 01 tans various pebbles o(
/-*0-H1- mm size in the ball mill moreover ,1 tans wailed is addle inside the
ball mill (elled miBing at 2 hours there are prepared homogenous slurry that are
called slurry.
.. Aging in slurry tank ID a(ter unloading the slip (rom ball mill* slurry passes
trough vibratory that removes big pedicels (rom the slurry H balance slurry are
keeping in aging tank.
/. Spray 4rying: " In this department slurry is spayed by pumps in the spray diaper
though time nozzles where slurry sprayed particle gets heats (orm 9A>' that
removes water.
0. Aging o1 Po-der: " This powder may have unDeven moisture to get uni(orm
miBture minimum /? hours o( storage o( powder in re)uired in big silo we have
,0 tone o( storage silo (or powder having capacity o( 2- tans each.
1. Pressing: " This powder is sent to press through converter belt by passing
vibrator the press capacity is 0.-- tons pressing deco to ?E moisture H heavy
pressing tiles are manu(actured (rom the powder.
2. 4ryingI D Then tiles is sending (or dying ,1- meter long horizontal dour
having ,2- c to .,- c temperature to remove moisture (rom the green tiles that
gives day strength to the tiles.
3. Printing: " A(ter drying the tiles now tiles are ready (or printing design
screen H design paste @i.e. made (rom soluble saltA are used (or printing the tiles
.1

a(ter printing tiles goes in water spray booth sprays o( water giver penetration o(
the panic inside the tiles body.
4. 4ryingI D Additionally water (rom the tiles is removed by arrivers in this
escheatment it is .1 meters long and having .-- c temperature.
15.>eating: " In this section tiles is going inside the =ilan' where ,.-- c
temperature make the tile tough hard and having more strength this tile is now
called unpolished tiles.
11.Polishing: " an unpolished tile is passed through di((erent machines o( polishing
line as (urrows calibrating machine polishing machine sizing @s)uaring H
cham(ering machineA.
1-.Sorting A Packing: " Then tiles are stored according to ,
st
.
nd
and /
rd
grade H
packed in corrugate boB a(ter that it is shi(ted to (inal go down and now it is ready
(or dispatch.
.-

PRO=)SS .OR 8I7)S
..

PO7738IO9 =O98RO7
#0,48 is trade resistant$ ecologically compatible$ environmentally green with
no chemical or to.ic substances is odorless and has good heat energy
retaining and conduction 5conserving: properties it is not inflammable and
also uv resistant.
The production process of vitrified tiles is environment friendly & it is also
pollution face process.
S8ORA0) .A=I7I8I)S
3eparate inventory storage is maintained to facilitate storage facility also
finish good storage is main fined to maintain the >uality of the prodded the
goods are kept in corrugated bo.es which are than ready for finale dispatch
the company is also having separate dispatch room which felicitates. 3torage
facility of the company.
./

S3PP7I)R 4)8AI7S
#ost o( the raw material is procured by the way to impart this import o( raw material
is time consuming but the same time it costs cheaper to the company as company is
eBporting and is availing bene(it o( eBport schemes.
MACHINERY . E)*IPMENTS
The company uses the best machineries and technologies to ensure that A;%+$
8"6A#I8 is truly a high )uality product suited to satis(y all eBpectations.
The A;%+$ was materials miBed in ball mills to ensure consistency in the
product 0.2- tons presses are use (or better kilns used to (ire it they use various
technologies to design the tile.
.0

.1

I98RO43=8IO9
%ersonnel function is the basic function of management which means getting
effective with results with people the structure of organi;ation is line & staff
where personal management is the responsibility of the line managers & the
staff also performs this function by advising$ counseling of providing service to
line manager it is concealed primarily with man power outsource or inputs. #
staff unit is e.pected to give advice$ provide service$ maintain control &
perform administrative tasks. #s an adviser the personal manager can screen
& recommend the right person for the right job.
R)=R3I8!)98 A S)7)=8IO9
There are mainly there types o( selection procedures* which place in this unit.
1. Within there sources I pending application tile.
-. @alk"in"intervie-s: " This type o( interviews are had when they re)uire very
skilled employees.
.. Advertisement in ne-spapers: " The company do not have to carry out
recruitment H selection procedure (re)uently. It is a matter o( proud (or them* that
there are still such employees who are working since the inception o( this
company stile the company (ollows some system at the time o( recruiting H
selecting.
Interview are being held H the bio data o( the candidates are re(erred the
candidate has to pass the (irst interview H then another interview is held H then a(ter
training H promotion this candidate is on trial bases probation period o( / months
where he is said to be a temporary employee H a(ter these months. 9e is a permanent
employee o( the company.
.2

8RAI9I90 A 4):)7OP!)98
There are no special training sessions organized the one month training period
during the recruit meant process H the / months o( the probation period is
considered enought (or all jobs. This is because the production process does not
re)uire any such technology which is (re)uently changing.
The employees as well as workers develop with eBperience as they do their jobs*
steps (or the moral into employment are also taken these includeI D
5rayers every morning
!ignity o( labor
6egular attendance* (acilitated with the punch H (acility harmonies relationship H
mutual understanding.
PRO!O8IO9 A 8RA9S.)R PO7I=?
5romotion H trans(er are the two main aspects o( job changes promotion is also
considered as an incentive given to the employees so that they may work with more
declination H hence show better results promotion is given on there basic i.e..
5er(ormance basic
Ability basic

As (ar as trans(er is concerned the company have a number o( system concerns H the
trans(er is done in inter system concerns as per needs.
.3

8RA4) 39IO9D 0RI):A9=) >A947I90 PRO=)43R)
The workers o( A;%+$ ceramics %td. Are having a good code o( behavior amongst the
selves H every with the employers they solve their problems by consulting each other.
This is the reason why the workers do not have trade union in A;%+$ ceramics and
thatOs why they have peace(ul H happy relation ships.
P)RSO9A7 R)=OR4S
There are generally many personnel working in an unity H hence it is )uite important to
maintain a personal record (or every person. It helps the management at the time o(
giving promotion etc. to the employees the company maintains personal records o( each
H every employees in these records the deco lings with memo name o( the employees
bonus (amily* members* 5.:. records etc. are mentioned
.4

I943S8RIA7 R)7A8IO9S>IP
A;%+$ have very good industrial relations with outer industries as well as with
government and local authorities internal relations are also well managed.
The company has li(ted its way up to coDoperation and growing and growing with other
industries perhaps that is the reason why its demand is on such a rise it has received a
wide recognition around the globe at A;%+$ separator subordinate relations are very
sound and the cuses o( internal con(licts are (ar beyond )uestion.
Thus their sound relations with the other industries and government have helped A;%+$
to achieve good will throughout the country and also the globe.
/5

8I!) E))PI90 S?S8)!
Time is money* here time keeping system helps in calculating salary o( employees at
personal there are 1-- employees the system is introduced to make easy administration H
regulation o( work.
At A;%+$ ceramics %td. There is three shi(t working. That shi(t time is (ollowing.
2 A.#. to ,. 5.#.
,.5.#. to . A.#. P %unch time Q
.A.#. to 2 A.#
4)8AI7S O. @ORE)RS
There are about 41 skilled workers which consist o( administration sta((* production
manger* human* resource manager etc. .- semi skilled workers and 2- unskilled.
/1

/-

I98O43=8IO9
-inance is the like blood of business finance is needed for the production of
goods and services as well as their distribution the efficiency of production and
marketing operations is directly influenced by the manner in the business system
and it should be given e>ual importance as with production and marketing
finance is defined as -inance is that administrative area or set of administrative
functions in an organi;ation which relate with the arrangement of cash and credit.
The most important thing is finance is capital hence$ department related to this
aspect itself as serves significance #0,48 =eramics ,td. 3eparate department
known as finance which also maintains accounts.
.I<)4 ASS)8S
@6s. In lakhsA
@As on /,D-/D.--4A
:iBed AssetsI
%and ,*/3-*3.- ,./
:actory Building 1-*?13*212 1-.?
5lant H #achinery ,31*12?*/2, ,31.1
"lectri(ication 02*-20*-,0 02.,
;ehicles ,*0-4*,./ ,.0
+ther (iBed Assets ,-?*/1/ -.,
Total .34*.4,*?1- .34.-
=API8A7 S8R3=83R)
/.

5rocurement o( capital is the most i mportant process o( an organisation.
8api tal can be o( two t ypes i. e. ownership capital and borrowed capit al.
+wnership capi tal can be procured by issuing e)uit y shares and someti mes
pre(erence shares and borrowed capital can be procured by issuing
debentures* bank loan* etc.
8apital structure re(uels to the miB o( long term sources o( (und such as long term debt*
e)uity share capital reserve and surplus in technical terms this (inance miB is called
optimal capital structure because combination o( debt and e)uity leads to maBimum value
o( the (irm.
Authorized Share capital
,/*---*---De)uity share o( 6s. each ,-MD ,/-*---*---
Issued* subsidized H paid up capital
,-*---*.4- e)uity shares o( 6s. ,-MD each ,--*--.*4--
Reserves & surplus
Share premium 25,,
Secured !oans
8erm loan '2&D&%#D('+
@orking capital loan B%DB&'D,B&
3nsecured loans
:rom !irectors ,*42,*---
//

.I9A9=IA7 P7A99I90
:inancial management also re)uires managing (or e((ective management
o( (inance as it is the part o( management. :inancial planning means
decisions to be taken to achieve basic obj ectives o( the (irm.
The basic obj ective o( (inance planning is to raise the necessary (unds as
and when needed. At minimum cost cash should be control led properl y.
There are three t ypes o( (inanci al planning.
Short term planning
#edium term planning
%ong term planning
In A;%+$ ceramics 5vt. %td. there is long term (inancial planning.
/0

!A9A0)!)98 O. @OREI90 =API8A7
The term working capital is commonly used (or re)uirements o( capital (or the daily
operations o( business i.e. (or purchase o( raw materials* payments (or salaries* wages*
advertisements* electricity* etc.
Working capital management is concerned with the problem that arises in attempting to
manage the arrant assets the current liabilities and inter relationship that eBist between
them the goal o( working capital management is to manage the (irmOs current assets and
liabilities in such a way that a satis(actory level o( working capital is maintained the
interaction between current assets and current liabilities is the main them o( working
capital management.
$et working capitalI
R 8urrent Assets D 8urrent liabilities
R .--*2?2*413 D ?1*?4?*131
R ,/1*,3.*,?0
Working capital turnover 6atioI
R sales
Working capital
R 0-,*.2.*3.-
,/1*,3.*,?0
R ..34 times
/1

S@O8 Analysis
"valuation o( a companyOs strengths* weakness* opportunities* and
threats is called SW+T analysis.
Opportunity A 8hreat Analysis:
A marketing opportunity is an area o( buyer need in which a company can
per(orm pro(itably. An environmental threat is a challenge posed by an un(avorable
trend or development that would lead* in the absence o( de(ensive marketing action*
to deterioration in sales or pro(it.
Strengths: '. Positive cash 1lo-
%. A strong balance sheet
#. A good reputation A a strong Brand name.
@eaknesses:
1. Inability to take outside Advice.
Opportunity:
'. 9e- technologyD
%. Improved access to potential
9e- customer and markets.
#. 8he development o1 ne-
4istribution channels
6hreat: 1. Price rises from suppliers.
"trengths 7 8eaknesses %nalysis
/2

It is one thing to discern attractive opportunities and another to have the
competencies to succeed in these opportunities. "ach business needs to evaluate
its internal strengths and weakness periodically. It can do so by using a (orm like
the one shown in the marketing memo 8hecklist (or per(orming
strengthsMweaknesses Analysis.'
/3

7I8)RA83R) R):I)@
/4

#.' Revie- o1 literature
>rossman @.---F ,34.A has developed interDtemporal utility model* which is based on the
household production (ramework. The model* (or the (irst time introduced the concept
that consumers do not demand medical care per se* but it is a derived demand generated
through the demand (or health. Individual demands health (or two purposesI consumption
and investment purposes. Individual can maBimize his utility by generating good health
and better health enhances utility or happiness. 9ealth is desired as an investment good
since good health enhances earning capacity. 9ealth* thus* is both a consumption and
investment good.
Scott et al. @,33?A conducted a research to eBplore the associations between outcome
variables and the consumerJs characteristics using three set o( binary choiceI decision to
(ollow upF to prescribeF and to per(orm or to order a diagnostic test utilizing national
health survey data ,323M3- o( Australia. &ip et al. @,332A estimated the utilization o(
health care using multinomial logit model to estimate the (actors that in(luenced
consumers choice o( medical provider in the three tired health care system in rural china.
>ertler and van der >aag @,33-A and #wabu et al. @,33/A* a (ew o( them* have
investigated impact o( user (ee in choice o( health care services using nested logit and
multinomial logit models.
8ameron et al. @,322A have developed a count data model to analyze the choices o(
insurance plans and health care providers using household survey data o( Australia. !ow
@,331A has compared the speci(ication o( the modelsI parsimonious nonDlinear* linear and
(leBible using 8ote dOIvoire health care data and (ound that results are sensitive to choices
o( model speci(ication and (leBible model was considered more appropriate to get robust
estimation o( health care demand. Similarly* Bolduc et al. @,33?A has estimated demand
(or health care using three di((erent modelsI multinomial logit* independent multinomial
probit and multinomial probit using data (rom rural villages o( A(rica. They have (ound
similar result as suggested by !ow @,331A about the impact o( model speci(ication on
results and )uestioned previous results o( using multinomial logit speci(ications. =enkel
05

@,33-A has applied ordered logit model in categorical measures o( health related
in(ormation o( 7S national health interview survey to estimate the e((ect o(
socioeconomic variables to health in(ormation and demand (or health care. 6ecently*
Borah @.--?A has applied a very sophisticated and more power(ul model* miBed logit
model* on health care data collected in India.
01

Object o1 project
!AI9 OBF)=8I:):
The main object o( research is to know satis(action o( consumers and also
what attitude H buying behavior o( them to company.
S3B OBF)=8I:)
*. To know what are the major players o( india ceramic tiles industry
(. To know what is the present outlook o( the industry
B. To know who are the global players in the international market
+. To know what is the global scenario o( the ceramic tiles industry
C. To know about the Indian scenario and association o( the Indian ceramic tiles industry
D. To know what are the growth drivers o( the present industry
E. To indenti(y the driving (orces o( the industry
F. To know the attractiveness o( the Indian ceramic tile industry
G. To know the key success (actors o( the present industry
*). To know the competitive (orces o( the industry
**. To know the probable opportunity and threats the industry
*(. To know the present per(ormance o( the industry
*B. To do comparative analysis o( top players o( the industry

0-

0.

I98RO43=8IO9
G#arketingG is ongoing process o( discovering and translating consumers needs
and desired into products and services @Tough planning a producing the planned
productA. 8reating demand (or these product and services @through planned
physical distributionA with the help o( marketing channels and them in turn
eBpanding the market even in the (ace o( keen competition.
Thus* marketing is the ongoing or continuous process o( de(ining anticipating
and creating consumer needs and wants and o( organizing all the resources o( the
enterprise to satis(y consumer demand at the desirable pro(it to the (irm and also
to the customer. #arketing is a system o( integrated business activities designed
to develop marketing plans and programs leading to the satis(action o( customer
wants.
0/

8?P)S O. !ARE)8
GA market may be considered as a convenient as a convenient meeting
place where buyers and sellers gather tougher (or eBchange o( good.G

Basically there are two types o( market.
*. %+8A% market
(. $ATI+$A% market
This unit has local* national H international market. The unit sales the product in
#ay countries.
00

PRI=I90 PO7I=?
A Gprice policyG is a standing answer o( the (irm to recurring problem o( pricing. It
provides guideline to the marketing manager to involve appropriate pricing
decisions.
As (or as A;%+$ WA%% 5;T %T!. is concerned their productJs price remains (iBed
until there is any change in the raw material price.
01

!)4IA .OR A4:)R8I9SI90
GAdvertisingG can be de(ined as mass paid communication o( goods* It is paid
communication because advertiser has to pay or the space or time in which his
advertisement appears. Advertising appears in the recognized media* such as
newspapers* magazine* radio* television* cinema (ilm* outdoor* horning posters*
direct mail and transits as well as interest.
A;%+$ WA%% 5;T %T!. uses local newspaper*hoardings *magazine (or
giving advertisement o( their products.
02

=O!P)8I8ORS
The )uestion (acing any company is whether to invest in particular market given. Its
dynamics much depends on the nature and intensity o( the competition in that market.
The role o( competition plays a major role in determining market attractiveness.
The main competitors o( A;%+$ 8eramics 5vt. %td. are as underI
#ain competitors o( this unit are <ohnson* >lory* !eco* 6amco* Icon 8eramics.
In International market* 8hina is main competitor o( this unit.
03

@hat is the 4emand Analysis
4emand is the amount o( goods that consumers or buyers are willing and capable to buy
at a speci(ic price in a speci(ic time period al else remaining the same.
!emand is an economic principle that describes the willingness and desire o( consumers
to purchase speci(ic goods or services at a speci(ic ceteris paribus.
04

7a- o1 4emand:
The 7a- o1 4emand describes the inverse relationship o( price and the )uantity
demanded* all else remaining constant. I( the price is high* the )uantity demanded
decreases and i( the price goes down* the )uantity demanded will increase.
Substitution )11ect:
In substitution e((ects* when the price o1 a good or product decreases* the relative price
o( that good makes buyer more eager to buy that good or product.
When the price o1 a good increases* the relative price o( that good makes the buyer less
eager to buy that good or product. The price o( one product is contrasted with the prices
o( other products* thus causing the substitution e((ect. 8onsumers will substitute towards
the cheap or less eBpensive product.
Income )11ect:
Income can be measured in terms o( the services and goods that one can purchase. I( the
price o1 goods and services decreases and nominal income remains constant* real income
increases. In this way* when one can buy goods at the cheapest rate* then oneOs income
goes (urthest and thus increases in real terms.
=hange in =onsumer Income:
8hanges in consumer income causes demand to (luctuate on par to the change in oneOs
income. I( income increases* demand (or normal goods will increase. I( income
decreases* demand (or normal goods will decrease. 8ontrarily* i( income increases*
demand (or in(erior goods decreases and i( the income decreases* the demand (or in(erior
goods will increase.
=hange in Related 0oods Price:
Price change in one good can change the demand o( other related goods. :or eBample* i(
15

the price o( one good is increased* more consumers will buy another relative good and i(
the price o( the (irst good decreases* more consumers will buy it.
=hange in =onsumer )5pectations:
Any change in consumer eBpectations a((ects demand. I( a consumer eBpects his or her
income to rise in the (uture* the eBisting demand will increase and i( the consumer
eBpects his or her income to reduce in the (uture* the eBisting demand will decrease
accordingly.
What Is Market Demand Analysis
8ompanies use market demand analysis to understand how much consumer demand
eBists (or a product or service. This analysis helps management determine i( they can
success(ully enter a market and generate enough pro(its to advance their business
operations. While several methods o( demand analysis may be used* they usually contain
a review o( the basic components o( an economic market which areI
1. #arket identi(ication
-. Business cycle
.. product niche
/. growth potential
0. competition
!arket Identi1ication
The (irst step o( market analysis is to de(ine and identi(y the speci(ic market to target
with new products or services. 8ompanies will use market surveys or consumer (eedback
to determine their satis(action with current products and services. 8omments indicating
dissatis(action will lead businesses to develop new products or services to meet this
consumer demand. While companies will usually identi(y markets close to their current
product line* new industries may be tested (or business eBpansion possibilities.
11

Business =ycle
+nce a potential market is identi(ied* companies will assess what stage o( the business
cycle the market is in. Three stages eBist in the business cycleI emerging* plateau and
declining. #arkets in the emerging stage indicate higher consumer demand and low
supply o( current products or services. The plateau stage is the breakDeven level o( the
market* where the supply o( goods meets current market demand. !eclining stages
indicate lagging consumer demand (or the goods or services supplied by businesses.
Product 9iche
+nce markets and business cycles are reviewed* companies will develop a product that
meets a speci(ic niche in the market. 5roducts must be di((erentiated (rom others in the
market so they meet a speci(ic need o( consumer demand* creating higher demand (or
their product or service. #any companies will conduct tests in sample markets to
determine which o( their potential product styles is most pre(erred by consumers.
8ompanies will also develop their goods so that competitors cannot easily duplicate their
product.
0ro-th Potential
While every market has an initial level o( consumer demand* specialized products or
goods can create a sense o( use(ulness* which will increase demand. "Bamples o(
specialized products are i5ods or i5hones* which entered the personal electronics market
and increased demand through their perceived use(ulness by consumers. This type o(
demand )uickly increases the demand (or current markets* allowing companies to
increase pro(its through new consumer demand.
=ompetition
An important (actor o( market analysis is determining the number o( competitors and
their current market share. #arkets in the emerging stage o( the business cycle tend to
have (ewer competitors* meaning a higher pro(it margin may be earned by companies.
+nce a market becomes saturated with competing companies and products* (ewer pro(its
1-

are achieved and companies will begin to lose money. As markets enter the declining
business cycle* companies will conduct a new market analysis to (ind more pro(itable
markets.
Sales Promotion
Sales promotion can be described as any action or decision that will promote or help to
promote sales'. Sales promotion means to increase the sales. It is an incentive given to
the customer as well as dealers to increase the sales. It attracts new customers and also
encourage the eBisting customers to buy more.
:or sales promotion* A;%+$ 8"6A#I8 5;T. %T!. do eBhibition at international level
and also do demonstration o( their goods.
"N5+6TS
8ompany eBports its productions directly in seven cities like Bombay* Bangalore* 5une*
!ubai and 5unjab. They eBport about 4-E o( total out put.
T6A$S5+6TATI+$
A chie( (unction or physical distribution is to take goods to the place where they are to be
consumed.
1.

!ARE)8 S)0!)98A8IO9
#arket segmentation is a method (or achieving maBimum response by recognizing
di((erent characteristic o( various parts o( the market.
#arket segmentation is a process o( dividing the total market into groups having
homogenous needs* in order to plan their strategies based on di((erent segments and
achieve maBimum response.
A;%+$ 8eramics 5vt. %td. has made market segmentation on two main ways. They
areI
'" Product -ise segmentation.
This (irm is engaged in production o( various products such as #att :loor Tiles* >lossy
:loor Tiles* and Satin #att :loor Tiles with di((erent size o( tiles. #arket is (irst divided
on the basis o( which product is demanded on a particular part o( market.
%" 0eographical Segmentation.
:urther* the market is divided into geographical divisions* which are as (ollowsI
'" 7ocal !arket.
This segment includes all the cities and town o( Saurashtra having a potential market (or
the company.
1/

%" 9ational !arket.
This segment includes the widespread market in various states o( India* such as
>ujarat* 9aryana* 5anjab* =arnataka and all over India.
#" International !arket.
This company also eBports its products in many countries. This segment consists o(
countries like South A(rica* $ew <ercy* =uwait* Sri %anka* etc.
10

89A$$"%S +: !IST6IB7TI+$
The marketers use distribution channels to display or deliver the physical
products or services to the buyers or uses. These are physical distribution
channels and service distribution channels. They include warehouse*
transportation vehicles* and various trade channels such as distributors*
wholesalers and retailers.
!istribution channels should be choosing according to their a((ections*
controllability and adaptability.
The unitJs channel o( distribution is given below.
#A6="TI$> #A$A>"6
S
!"A%"6S
S
A>"$TS
S
87ST+#"6S
11


=>AP8)R"%
R)S)AR=>
!)8>O4O7O0?
12

POP37A8IO9 4).I9I8IO9
!emand analysis on avlon ceramic tiles
R)S)AR=> 8?P)
Applied 6esearch
R)S)AR=> 4)SI09
"Bploratory research provides the in(ormation to conduct the descriptive research*review
o( literature eBplores the necessity (or the (urther research. So to understand and describe
the current market phenomena (or amusement parks* !"S86I5TI;" 6"S"A689
!"SI>$ has been applied. In that 86+SS S"8TI+$A% ST7!& has been applied* as
units are measured (rom a sample o( the population at one point in time.

SA!P7I90 !)8>O4
The sampling method used to select the sample were 9onprobability Sampling
8echniGues because researcher could not give e)ual chance o( selecting a sample as he
had pre(er to go (or =onvinence Sampling.
13

Introduction
#arket 6esearch is related to survey conducted by the company in the
market to know whether customer are (ully satis(ied with our product or
not or i( there is re)uirement o( any change in the product. In short*
#arketing 6esearch is a systematic study and evaluation o( all (actors
concerning any business operations* which involves the trans(er o( goods
or services (rom a producer to customer. A;%+$ WA%% 5;T.%T!.is
conducting marketing research through Tuestionnaires and through
customers reply towards the product.
6!arketing research is a systemic problem analysisD model building
and 1act 1inding process 1or purpose improved decision making and
control in marketing o1 goods and services;
D 5hilip kotler
#arket Analysis is a very tough job (or any marketing managers. They
have to (orecast where customers are moving and to be one step ahead
(rom them. #arketing #anagers (ace a best o( decisions* (rom major one
such as what product (eatures or content or stories to be design* how
many salesman to hire or how much to spend on advertising* to minor
decision such as the eBact wordingsMslogan or size o( the paper.
14

4ata =ollection
All marketing researchers can two type source o( data (or research.
*. Internal data
2. "#ternal data
Internal data is companyOs own records* register* documents* etc. The
internal data source help(ul (or me while preparing my report.
"Bternal data those data which are collected (rom market. It is avaible by
contacting the retailers by meeting them personally.
Second type o( data collection
*. Secondary data
(. 5rimary data
Secondary data
There are numerous source a o( secondary data. "ach year )uantity o(
secondary source a material eBpands o( a tremendous rate. Secondary data
is ready to use. It is much cheaper to use.
5ublished Survey o( #arkets.
>eneral %ibrary 6esearch.
25

>overnment 5ublications and 6eports.
All Advertising #edia @$ewspapers* magazines etc.A
Trade Associations.
7niversities.
Internal Sources.
Primary data
It is a vital role (or any research. It is act base (or preparation o( any
project.
"B. 5ersonal observation
5ersonal survey
5anel research
"Bperiment research
Behavioral research
In my project work I adopt is survey method through )uestionnaire. A
)uestionnaire was dra(ted and (urther it was analyzed to prepare the
project.
21

Research instrument
Tuestionnaire is a device o( marketing research to collect in(ormation. It is
a techni)ue o( communication with the respondent. It may be simply
de(ined as U(ormal list o( )uestions designed to gather in(ormation (rom
respondent on a given topic.'
+penDended )uestion
!ichotomous )uestion
#ultiple 8hoice )uestion
An open ended )uestion has no (iB alternates to which the answers must
con(orm. The responds answers in his own words and at length he choice.
!ichotomous )uestion is one where the respondent select a pre designed
categories o( responses coming closer to hisMhim own opinion.
#ultiple )uestions is one which provide several objectives to answer (or
it. It is longer and compleB. I use multiple choices dichotomous.
2-

9ature o1 the project
The project is based with involvement o( (ield work. #ain o( project was
to know the consumers perspective and satis(action H analyze the demand
o( the product .
2.

Scope o1 project
Basically the scope o( project is bi(urcated in two typesID
>eographical scope
Time scope
In geographical scope all district
In time scope (or project is ;ery important to the student* competitors and the ceramic
members. This scope is very wide.
2/

Sampling
Sampling is a part o( the universe or population. 5opulation is a collection
all elements de(ined over space and time* which are relevant to scope o( a
problem.
Sampling re(ers to study o( the part o( universe instead o( the whole o( it*
to draw conclusion (or entire universe.' It is a tool or a techni)ue to study
the (eature o( the whole universe.
A sample as name suggested is smaller reprehensive o( larger body. in
other words a section o( population selected (rom latter in such a way that
they represent universe a sample. A single member o( population is
element.
There are siB steps* which create a sample plan (or research purpose.
20

4e1ine the population:
It is an aggregate o( all the elements de(ined prior to selection o( sample. 9ere*
population means*
"lement
Sampling
"Btent
Time
Identi1y the sampling 1rame:
This the second stage (or (inding out sampling decision. Identi(ying sample
(rame* which could be telephone directory* a map o( all sampling units. It may be
pointed out that i( the (rames incomplete or de(ective* sampling will not be able
to solve matters.
Speci1y the sampling unit
The sampling unit is basic congaing the element o( the targets population. The
sampling unit may di((erent (rom the element.
Speci1y the sampling method
It indicates how sample units are selected. +ne o( the most important decision in
this regard*
21

5robability
$onDprobability
Sampling 5opulationI
4etermine the sample siHe :
In this determine the sample size is ,--.
Speci1y the sampling plan:
This means that one should indicate how decision mode so (ar are to be
implemented.
Select the sample:
These (inal steps in sampling. A good deal o( o((ice and (led work is involved in
actual selection o( sample elements. The interviewer (aces most o( the problems
in these stages* which contain sample respondents. I select ,-- sample .
22

Analysis A interpretation
23

>o- many o-ned home you are havingI
One 8-o 9ot having
O-ned home
!ore then % home
#& %& %+ +
#"re t/an 0 t1" n"t /a+ing #"re t/an 0
2
3
12
13
02
03
42


/- 5eople are own house* .- people are two houses .1 people are not
having owned home and 1 5eople are having more then . hose so one house
people demand is very high
24

@hich tiles you use 1or your home I
Wall tiles ;itri(ied tiles
/- 1-
vitri9ed tiles vitri9ed tiles
5
0
15
10
-5
-0
.5
.0
/5
/0
05
#& people are pre1ar -all tilles and +& people are pre1ar vitri1ied tilles so vitri1ied
demand is very high.
Till there are most o( middle people are ready to use wall tiles.
35
8all tiles

:itri9ed tiles

!o you like 8ilesI
&es $o
?- .-
N" N"
2
12
02
42
52
32
62
Yes
31

2-E o( 5eople like Tiles it is very large percentage o( popularity. +nly .-E people not
like Tiles with reasons. ?- people ara like tiles and .- people ara not like tiles so like tiles
demand is very high.
Are you satis1ied -ith dealer o1 your areaI
?es 9o
2& %&
n" n"
2
12
02
42
52
32
62
%es
3-

8ompanies put there dealers in all areas with good purpose.2-E o( 5eople are satis(ied
with companies dealers. And .-E people not satis(y with companiesO dealer.?- people
are satis(ied and .- people ara not satis(ied to delar o( area. So satis(ied people is very
high.@hich 1acility provided by your dealerI
Original catalog Service Other
(& #& '&
"t/er ser+i!e Ot/er
2
3
12
13
02
03
42
43
52
"riginal !atal"g
3.

0- people says original catalog (acility and /- people says service and ,- people are says
other service so original catlog demand is very high. dealer provided is original catalog
3/

4o you -ant any up gradation in dealership net-orkI
?es 9o
(+ #+
N" N"
2
12
02
42
52
32
Yes
01 people are says up gradation in dealership netwok and /1 peopl says no any up
gradation nework. So dealership network yes demand is very high.
>o- many people used 8ypes o1 tiles
;IT6I:I"! TI%"S 0-
WA%% TI%"S /-
:%++6 TI%"S ,-
30

:I6+I;II<=" 8%<< 6I<=" ;<>>+ 6I<="
5
0
15
10
-5
-0
.5
.0
/5
/0

0- people are use to vitri(ied tiles /- people use to wall tiles and ,- people are use to
(loor tiles so vitri(ied is latest. So vitri(ied demand is very high
>o- many long times use this 8ilesI
1 years
2 years
,- years
Above ,- years
31

0 ,ear? /5
3 year? 15
15 year? 15
above 15 year? -5
0- 5"+5%" says 1 year use(ul this tiles* ,- people says this tiles use(ul to 2 year*
,- people says this tiles use(ul to ,- year* and .- people says this tiles use(ul to
above ,- year. So 2 year demand is very high
@hy you select A:7O9 8ilesI
%ow cost
Sales a(ter service
"asily get subside
>ood )uality
32

5
0
15
10
-5
-0
.5
.0

/- people says low cost .- people says sales a(ter service ,- people says
easily get subside .- good )uality
>o- long you are in this pro1essionI
1
2


33

.rom the B& sample including (& builders and (& ArchitectsD %, have more than '+
years o1 e5perience.
Are kno- other companies -ho make 8ilesI
Silckey
;armora
8aption
Sogo
+ther
silsky? 14@
varmora? //@
caption? 1.@
sogo? 1@
othr? 14@
Chart Tt!"
.
34

.I94I90
1, Through the study I (ound that awareness regarding companyOs (inancial in(ormation.
%. It is (ound that company position is well than past year because their management is
good.
#. Winning the heart by )uality and distributing su((icient dealer margin is a winning
strategy o( A;%+$ ceramics >roup.
(. A;%+$ ceramics group has developed the think tank who continuously updates
strategy in the right direction. Think winDwin H Stay ahead with us.
+. 8ompany give advertisement (or their pro(it so people aware about their products.
2. This market is not available in all over India so they try to deliver their market slowly
in all over India.
45

7I!I8A8IO9S O. 8>) S834?
,. 8onclusion was derived by people as respondents.
.. Sample size is only ,--* which may not represent the overall population.
/. +nly 2- respondents are not enough to show the eBact picture o( the whole market
share.
0. Sampling techni)ue used is random strati(ied convenient samplingF it may result
in personal bias.
1. A methodology relying on standardization (orces the researcher to de minimally
appropriate (or all respondents* possibly missing what is most appropriate to
many respondents.
?. Surveys are in(leBible in that they re)uire the initial study design @the tool and
administration o( the toolA to remain unchanged throughout the data collection.
4. The researcher must ensure that a large number o( the selected sample will reply.
2. It may be hard (or participants to recall in(ormation or to tell the truth about a
controversial )uestion.
41

S300)S8IO9
A(ter visiting B%7" A6T >6A$IT+ 5;T %T!. I have some suggestions to give them
which are as (ollowsI
A (irm has to increase the e((icient worker* so production done more and
in rewards sakes increase.
A (irm has to care about his machinery. They should checkout their
machinery a(ter 0 months or ? months. So production process becomes
(ast.
They should have eBperts to solve the problems when they are in jeopardy.
4-

4.

=O9=73SIO9
B%7" A6T >6A$IT+ 5;T %T!. is a very reputed company achieving success
in the path o( ceramic world.
With wide range o( products and other machineries* B%7" A6T >6A$IT+ 5;T
%T!. has a good monopolistic position having e((ective management. The all
over per(ormance o( administrators* eBecutives and workers is good.
Seeing the present situation* we can conclude that it has got a bright and
delight(ul (uture. It has also been success(ul in establishing total )uality
assurance system that means the re)uirements o( customer eBactly.
They have to make their cost attractive to the consumer.
They should improve their transport (acilities.
4/

Bibliography
40

Na#e "f 7""'
5hilip kotler @.--,A #arketing #anagement* #illenniums "dition Pearson Custom
5ublishing.
!arketing management ?"y 3. / 3herlekar
=4!%#89 <&" 3IT&2
<<<.#0,48.=4!
<<<.I81I#TI,&3.=4!
8"rnal an( #aga9ine
Scott* A. Shiell* I. H =ing* #. @,33?A. Is >eneral 5ractitioner !ecision #aking
Associated With 5atient SocioD"conomic StatusV
>rossman* #. @,34.A. +n the concept o( health capital and the demand (or health.
$ournal of %olitical "conom&* 2-I../D.11
>rossman* #. @.---A. 9ealth human capital model. Handbook of Health economics*
8ulyer and $ewwhouse @"dA. "%S";I"6* $ew &ork
8ameron* A. 8. H Trivedi* 5. =. @.--1A. 'icroeconometrics 'ethods and (pplications)
8ambridge 7niversity 5ress
8ameron* A. 8. Trivedi* 5. =. #ilne* :. H 5iggott* <. @,322A. A microeconomic model o(
the demand (or health care and health insurance in Australia. Review of "conomic
Studies, 11* 21D,-?
41

42

#arket research demand analysis on A;%+$ WA%% 5;T %T!.
*ote:
,A This research is (or education purpose only.
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1# Which method use (or irrigation in landV
Tiles method
Simple method
43

2# Which Tiles useV
Wall Tiles
:loor Tiles
<oin :ree Tiles
+ther
3# Are you aware about brandV
&es
$o
4# Are know about TilesV
&es
$o
15# 9ow many long times use this TilesV
1 years
2 years
,- years
Above ,- years
11# Are know about TilesV
&es
$o
1-# Are you know about A;%+$ TI%"SV
&es
$o
44

1.# Are know other companies who make TilesV
Silckey
;armora
8aption
Sogo
+ther
,0A Are you get subsides on TilesV
&es
$o
,1A Why you select A;%+$ TilesV
%ow cost
Sales a(ter service
"asily get subside
>ood )uality
,?A Are you satis(y with dealer o( your areaV
&es
$o
,4A Which (acility provide by you dealerV
+riginal catalog
Service
9elp in subsidy
+ther
155

,2A !o you want any up gradation in dealership networkV
&es
$o
,3A 9ow long you are in this pro(essionV
.-A >ive any suggestion*
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