Professional Documents
Culture Documents
Whats Next?
ValueMapper Stages
Stage One:
Planning &
Map Building
Stage Two:
Defining Value &
Differentiation
Stage Three:
Knowledge Sharing
& Sales Coaching
Continuous
Improvement
Personal Messaging Tool
Refine and improve the map
Exploit the Visual Value Maps
PDFs & Power Point
Review Knowledge Nuggets
Enterprise Value Map
Define value &
differentiation in
terms of problems,
not products
Make the process
tangible & visible
Enterprise Value Map
Three Strategies
Collaborative Product Marketing
Smart Taxonomy
Knowledge Sharing & Sales coaching
Consortium resources
Vignettes
Training
Certified Implementation Partners
If its not mappedits not a solution!
Whats Next?
Bob@valuemapping.net