Workshop:

The Mission of the Firm

Yellow P
ve
Wal-Mart
The Triangle:
Options for Strategic Positioning
System Lock-In
Do ard
Exclusi
ru
Cost
Horizontal Brea
west Airlines,
Fid
or
Best Product
Redefining the
Customer Sony Wega
Relationship
Low
South
Nuc
Bay, ages
dth
elity
Channel
ral
Total Customer
Solutions Customer
Integration
EDS
Differentiation
e
Enabled
Through
Effective Use
of Technology
Proprietary Stand
Microsoft, Intel
minant Exchange
Saturn
Mission Statement:
Product Scope
Now:
Future:
Services Scope
Now:
Future:
Customer Scope
Now:
Future:
End-User Scope
Now:
Future:
Channel Scope
Now:
Future:
Complementor Scope
Now:
Future:
Geographical Scope
Now:
Future:
Unique Competencies
Now:
Future: