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  • Functions of Marketing

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    Murali Sambhu
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    Marketing aims to enhance sales through satisfying consumer needs. It does this by identifying consumer needs, developing products to meet those needs, and promoting and pricing products. The core functions of marketing include researching consumer needs, planning and developing products, and facilitating the buying, assembling, selling, standardizing, grading, branding, packaging, storing, transporting, advertising and pricing of products.

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    Marketing

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    Marketing

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    Marketing aims to enhance sales through satisfying consumer needs. It does this by identifying consumer needs, developing products to meet those needs, and promoting and pricing products. The core functions of marketing include researching consumer needs, planning and developing products, and facilitating the buying, assembling, selling, standardizing, grading, branding, packaging, storing, transporting, advertising and pricing of products.

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    31 views1 page

    Functions of Marketing

    Uploaded by

    Murali Sambhu
    Marketing aims to enhance sales through satisfying consumer needs. It does this by identifying consumer needs, developing products to meet those needs, and promoting and pricing products. The core functions of marketing include researching consumer needs, planning and developing products, and facilitating the buying, assembling, selling, standardizing, grading, branding, packaging, storing, transporting, advertising and pricing of products.

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    of 1

    MARKETING

    The primary objective of marketing is to enhance sales by


    providing consumer satisfaction. Marketing is nothing but
    designating and promoting products that match consumer
    needs. Marketing is the continuous process of identifying
    consumer needs and fulfilling such needs through product
    development, promotion and pricing.
    FUNCTIONS OF MARKETING
    Marketing functions are identified into:
    1. Basic functions
    2. Facilitating function

    1. Basic functions are
    (a) Marketing research
    (b) Product planning and development
    2. Facilitating functions are
    (a) Buying and assembling
    (b) Selling
    (c) Standardization grading and branding
    (d) Packaging
    (e) Storage
    (f) Transportation
    (g) Salesmanship
    (h) Advertising
    (i) Pricing
    (j) Insurance

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