1.

Karimah Thalib (19714016)

2. Farla Paula (19714020)
3. Livia Margarita A.R. (19714018)
4. Restya Nurhidayat (19714019)
5. Herianto M.M.Silalahi (19714022)
6. I Wayan Bagus Surya Murtika (19714088)













GENERAL MANAGEMENT IN PASAR TONG-TONG
HRM did a systematic and well-planned process as a representative of a company/organization
to ensure the availability of human resources at the right time with the appropriate competence
with the right investment, too. First,HRM determine the position and the role that will be filled in
the company and then determine the number of employees who will be recruited, to pre-screen
prospective candidates, conduct orientation and training on the performance appraisal of
employees, and awards through the granting of salary or commission, do the circulation office
and build a comfortable working atmosphere. HRM also served to motivate employees.
Motivation is a factor that influences the desire and energy to someone to commit to doing their
job. HRM must maintain the enthusiasm of employees so that employees always excited in the
achievement of the target.
HRM is closely related to the operational management because input operational management
comes from HRM. Qualified human resources should be able to do the job with maximum ability
to produce goods and services.
When associated with Pasar Tong-Tong,planning process, job vacancy, the number of workers
needed, workers selection, worker training, all done by a general manager with the approvement
of the owner. In recruiting employees, general manager of Pasar Tong-Tong see the skill,
experience, education and background appearance of candidates. The General manager also do
the orientating and training to employees so they can adapt to their new work environment.
The operational management tasks include the control of all processes, how to turn the input into
the output in the form of goods or services efficiently. Efficient is how to keep everything
processed optimally.
Operational Managemet is also very closely related with Marketing Management. Why are they
related? Because the operational management requires criteria products that favored by
consumers to satisfy the needs of consumers. Marketing Management is required to know the
criteria products that preferred by consumers by conducting market research.
Marketing management do everything related with the distribution and marketing of goods and
services. Marketing management can also do STP i.e. Segmentating, Targeting and Positioning.
Segmentating means a marketing manager must be able to divide into several consumer segment
classification, for example for childrens, teenagers, workers, parents and others. While targeting
means a manager should be able to determine the target market the company and its marketing
area. Then, positioning is placement of an enterprise product brand in the market organization.
Marketing management related to financial management. This is because marketing management
cost in terms of distribution, promotion and marketing of goods/services to be up to the
consumer. In the case when want to do market research, a marketing manager needs the budget
to determine the target market as well as the desired consumer product criteria so that on the
other hand a financial manager should be able to divide and organize your corporate budget
effectively and transparently.
When related with Pasar Tong-Tong, marketing of Nusantara menus provided by Pasar Tong-
Tong are already using promotions that right on target. Pasar Tong-Tong already use a social
network to expand their market reach likes Twitter (@Pasar Tong-Tong),Facebook (Pasar Tong-
Tong Ciwalk BDG), although still a little fans.
Financial management deals with the process of allocating, record keeping and calculation of
income, equity or capital. Financial management should be able to present the company's
financial reports accountability and transparently and to set the reception of outsiders such as
bank loans, capital investment etc. A financial manager should also be able to allocate financial
and project budget of a project in accordance with determined targets.
When associated with the Pasar Tong-Tong, recording system, counting and reporting
acceptance based on the computerized system. Cashier is calculate receipts and records
everything in a computer and accompanied by evidence of the transaction. Financial condition
reporting system on the market, and from each Tong-Tong branch/cafeteri (Sentrasari, Kepatihan
and Baltos) supervised by a general manager. The general manager shall report it to the owner of
the Pasar Tong-Tong either monthly or yearly.
Leadership is the ability of a person to influence and set the others to reach a specific target.
Leadership is determining the direction and development of an enterprise of a company. Without
strong leadership, management functions will be irregular and can disrupt the stability of the
company. Leadership affects the four functional management. Division of operational,
marketing, human resource and financial must comply with a clear command and structure. The
planning functions, organizing, motivating and supervision should be owned by every manager
or entrepreneur.
When associated with Pasar Tong-Tong leadership, conducted by Mr. Wei-wei as the Owner of
the Market had been good. This is proved from the planning and establishment of target market
itself to create a brand that is unique in the community and increase the profit of the company.
Mr. Wei-wei gives authority to Mr. Andri as General Manager of Pasar Tong-Tong. The general
manager is always keep an eye on the performance of employees of the market, monitoring the
situation of every restaurant and moving mobile. The General manager assumed command of
Tong-tong Market's owner for surveillance work and organizing for the sake of achieving the
target company. Furthermore, the general manager assumed a specifics command to some
supervisors like Market supervisor (Mr. Reynold) and purchasing supervisor.
Market supervisor and purchasing supervisor at the same level/horizontal so that the process of
purchase of raw materials, processing, transporting food to served, is expected to make a good
cooperation between supervisors so that operational companies can run smoothly. On the other
hand, supervisors more focus to the functioning of the directive and motivating employees to
continually maintain its performance. By having a vertical or horizontal structure are expected to
facilitate the communication between different tiers of management and good cooperation
between the same level. Thus the leadership must be owned by each level of management so that
the target to be achieved can be more focused and effective.



What we can learned the most from our business observation of Pasar Tong-Tong, according to
the concept of HRM , the Pasar Tong-Tong can ensure the availability of HUMAN
RESOURCES at the right time where Pasar Tong-Tong started his business. It is characterized
by the presence of skilled and good looking employees in accordance with their skills. Pasar
Tong-Tong can plan the amount of employee (HUMAN RESOURCES) that is needed to fill the
position of work. Pasar Tong-Tong have qualified human resources, it is characterized by their
good service to customers.
The quality of General manager who was able to give a bunch of motivation to the employees,so
it gives a positive impact,it increased productivity and loyalty for the Pasar Tong-Tong.In
addition, human resource also being characterized with the communication capability of
purchasing supervisor to establish a good connection in some traditional markets in bandung area
which supplies the raw materials of food and beverages such as vegetables, fruits to Pasar Tong-
Tong.
The next thing is, a suitable competencies. Pasar Tong-Tong can survive among other
competitors because the operations management of Pasar Tong-Tong can choose a good
location that is located between the Western restaurant and Japanese restaurant in Ciwalk. This is
an opportunity to sell menu Nusantara with an attractive stand variation. Pasar Tong-Tong is also
investing in the business world. Pasar Tong-Tong in other areas. Pasar Tong-Tong is also to
earnings and invest, its renting the place(booths) for the added profit of other traditional snacks
such as pempek, serabi, cotton candy, ape cake, pempek, etc.














Financial Management
Kind of improvement that they should do is the owner has to hire some professional
people for financial management. When the owner does that, it will good for the
financial report to attract more sponsors and will show the owner how the Pasar Tong Tong
develop time by time. It is a big matter for any company that wants to grow up from bottom
to start gaining bigger market share and become more professional. We would do that
improvement by hiring some people that have a good qualification for the financial
management position. Even though this improvement will burden the operation budget for
employees wages and salary, it will affect the credibility of the company in the sponsors eyes.
When a company have a big value in the sponsors eyes, it will be easier for the
company to gain more sponsors for the development of the company. It is important because
the credibility of a company will be valued from the financial report. If the financial
report is good and complete, it is a good capital to grab sponsors attention.
Operational
Kind of improvement that they should do is they have to hire more waiters to serve the food
for the customers. Lack of waiters will affect the customers satisfaction. The more time
they have to wait, the bigger chance they will go to the other place. We would do that
improvement by hiring more waiters to assure that the customers does not have to spend
longer time just to wait the food was served for them.It is important because customers
satisfaction is the most important thing when we start a business, and in this case
customers s atisfaction depend on the time they have to wait to get their food and drink served
by the waiters.
Marketing
Kind of improvement that they should do is they have to take more action in a marketing field,
to get the peoples attention, like make a special price promo for the customer that visit the
Pasar Tong- Tong in their birthday, make a big event to attract more people to visit their place,
and etc. We would do that improvement by hiring someone to be event marketing. The duty of
this job is to set some new ways to get attention from the people by held some events. It
is important because when our brand is easy -listening and known by people, and also a good
taste of the food certainly, more people will visit the Pasar Tong Tong not only for one
time but they will be a regular customers.
We suggest Pasar Tong-Tong to improve their marketing by boosting their promotion. With
various attractive promotion, we think that many consumer will be tempted to go to Pasar Tong-
Tong (For example : buy one get one for Monday at 2pm-4pm). This promotion can also make
Pasar Tong-Tong full of consumers in weekdays, therefore make their revenue stable.
Furthermore Tong-tong may use social media as their marketing tools
(instagram,twitter,facebook,etc) because they have facebook and twitter but they seldom give
information in social media.


We think their service is ineffective because we waited 30 minutes for the food. So , we suggest
Pasar Tong-Tong to increase their quality of service for their customer especially about
effective time serving. If it takes a long time many customer will be dissatisfied and will not
come anymore to their restaurant . They also have to train all employee about how to make
consumer satisfied by their service.
We think their service is ineffective because we waited 30 minutes for the food. So , we suggest
Pasar Tong-Tong to increase their quality of service for their customer especially about
effective time serving. If it takes a long time many customer will be dissatisfied and will not
come anymore to their restaurant . They also have to train all employee about how to make
consumer satisfied by their service.

















Appendix